digitalNow
Follow
Find
23.5K views | +11 today
digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
Your new post is loading...
Your new post is loading...
Scooped by Don Dea
Scoop.it!

The Growth of Social in Business Enterprise Software

The Growth of Social in Business Enterprise Software | digitalNow | Scoop.it

The point to draw from this is really that social engagement is permeating into every aspect of our lives. Social media is no longer just status posts about what you had for dinner, it is transforming into something more. And it is not just a trend for CRM, ERP or any other enterprise software; it goes deeper than that, into the human psyche and our inherent need to be social. The challenge as a business is understanding how to capitalize on this growing trend and not only use software to foster internal engagement amongst employees, but also external engagement with your customers.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Social Marketing: "Be interesting to succeed,"

Social Marketing: "Be interesting to succeed," | digitalNow | Scoop.it
What are the most important social media marketing skills that graduating college students need to understand?
more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Onsite Scheduled Appointments Are Changing The Event Landscape [Infographic]

Onsite Scheduled Appointments Are Changing The Event Landscape [Infographic] | digitalNow | Scoop.it
One-to-one onsite appointments are changing the event landscape. Here's how.
more...
No comment yet.
Scooped by Don Dea
Scoop.it!

The Social Gap Between Saying & Doing

The Social Gap Between Saying & Doing | digitalNow | Scoop.it

Why would any member of the human network want a relationship with any organization or person who says one thing and does another?

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Flightfox Lets the Crowd Find the Best Airfares

Flightfox Lets the Crowd Find the Best Airfares | digitalNow | Scoop.it
TRAVEL search sites have made it easy to find the lowest available fares ever since the Web’s early Jurassic period, when pioneers like Expedia and Travelocity opened shop. Many others, like Kayak and Hipmunk, have since joined in.
Enlarge This Image

Minh Uong/The New York Times
Enlarge This Image

Flightfox uses online competitions to help travelers find the best price for a flight itinerary — which may involve multiple destinations.
Travelers with complex travel plans may have noticed, however, that the search results aren’t necessarily consistent. This has created a business opportunity for Flightfox, a start-up company based in Mountain View, Calif., which uses a contest format to come up with the best fare that the crowd — all Flightfox-approved users — can find.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Want to Build Resilience? Kill the Complexity

Want to Build Resilience? Kill the Complexity | digitalNow | Scoop.it
This July, aviation officials released their final report on one of the most puzzling and grim episodes in French aviation history: the 2009 crash of Air France Flight 447, en route from Rio de Janeiro to Paris. The plane had mysteriously plummeted from an altitude of thirty-five thousand feet for three and a half minutes, before colliding explosively with the vast, two-mile-deep waters of the south Atlantic. Two hundred and twenty eight people lost their lives; it took almost two years, and the help of robotic probes from the Woods Hole Oceanographic Institute to even find the wreckage. The sea had swallowed them whole.

What — or who — was to blame? French investigators identified many factors, but singled out one all-too-common culprit: human error. Their report found that the pilots, although well-trained, had fatally misdiagnosed the reasons that the plane had gone into a stall, and that their subsequent errors, based on this initial mistake, led directly to the catastrophe.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Brand Storytelling Strategy

Brand Storytelling Strategy | digitalNow | Scoop.it
An enduring brand story brings an “idea of value” to life where it will be experienced by people who care about its purpose and spread its shared-values to others. Storytelling is at the white-hot center of how humans share ideas that matter and build relationships between them. As marketers, we invest tremendous energy and resources into the act of storytelling.

All story forms–movies, books, ads, even tweets– have a core idea that brings purpose to telling the story in the first place. This is especially true for brand stories. It’s about a bigger idea. Some call it the “true north”, the vision, archetype, the essence of the brand, but the core idea behind the brand story is the centerpiece of what makes a value proposition irresistible.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

10 Steps to Succeed in Effective Use of Social Media

1. Get with the Program: Social media is here to stay. Think of how far it has come in the last five years and then imagine where it will be in the next five. Embrace it or be left behind.

2. Be the architect, be the Leader: As the CEO or leader you need to create a vision of what social media looks like for your entire organization – just like an architect has a model of the building that he is going to construct. Really support social media at the senior level not just the people that look after your web site.

3. Understand the Culture and Mindset: Defense contractors, for instance, will have more of a closed culture because of the nature of their business as compared to a company with a Silicon Valley feel to it. Opening a company’s culture is perhaps the greatest challenge a CEO faces. Banning social media is not a solution any longer, even autocratic political regimes have failed to do so, but using it within a conducive yet regulated cultural framework is the ideal response to the Internet revolution.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

To Raise More Money, Talk About Impact, New Guide Advises

To raise more money, nonprofits need to tell donors how the organizations’ work is making a difference, counsels a new fundraising guide.

“Donors say that information about a nonprofit’s approach, expected results, effectiveness, and past performance—in other words, impact information—is most important to them but hardest to find,” write the co-authors of More Money for More Good.

The manual is based on a study that found donors would be willing to shift $15-billion in giving to high-performing nonprofits if they had easy access to good information about the organizations’ work. The study, conducted by GuideStar, the nonprofit online publisher of data on charities, and Hope Consulting, was based on surveys of more than 5,000 donors, 875 donor advisers, and 725 foundation officials.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Brand Architecture Strategy

Brand Architecture Strategy | digitalNow | Scoop.it

You may have heard the term, "House of brands versus branded house." Nowadays, most organizations have chosen the brand architecture strategy, branded house. That is, they have a corporate, parent or umbrella brand. If this is the only brand that they use on all of their products and services, they are pursuing a master brand strategy. If they also have other brands, those other brands are typically sub-brands of the parent brand or endorsed by the parent brand. But, in almost all cases for branded houses, their products and services feature the corporate, parent or umbrella brand, even if other sub-brand and product names are also used.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

13 Content Marketing Sins (& How To Fix Them)

13 Content Marketing Sins (& How To Fix Them) | digitalNow | Scoop.it

For the sin of stealing and promoting other people’s content as your own, you will document the content’s origin and make amends where appropriate (including public apologies and usage fees).
For the sin of boring, lifeless content, thou shalt dress up your content with attention getting eye candy including images and videos.
For the sin of blocks of text that causes readers’ eyes to glaze over, thou shalt make your content easy-to-consume with visually attractive formatting. This includes the use of color, bolding and bullet points to guide readers through your content

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Avoiding the “Hazards” of Operational Excellence

Avoiding the “Hazards” of Operational Excellence | digitalNow | Scoop.it

Symptoms of Leader’s Myopia

Serving your best customers is critical but beware of the associated hazard: zealous attachment to a presently profitable few can lead an organization away from the mainstream market and isolate it from emerging opportunities.

Traditional retail formats increase the risk by organizing stores according to products of similar physical attributes — cereal on one aisle, yogurt in dairy, bananas in produce, bagels in bakery, and waffles in frozen food – regardless that these options and others all compete for consumers’ breakfast dollar. Yes, your toughest competitor may inhabit a different “category”.

Consequently, when companies focus on narrow definitions of “category” and “market share,” they fail to identify all competitors and miss opportunities. This is the core of Leader’s Myopia. It’s also one of the primary reasons that upstarts topple established giants: they lack blinders imposed by current customers, competitors, and “categories.”

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

The Return of New and Improved Intranets

Regardless of the size and reach of the company, internal social media offers the following advantages and benefits.

Social networking tools help employees remain focused on and aligned with corporate objectives.
These tools flatten the corporate hierarchy, empower individual employees at all levels and provide a direct path to decision-makers and executors.
Internal social networking encourages people to connect and communicate with each other, cross pollinate ideas and develop valuable insights.
The ability to communicate issues, insights and solutions leads to generating new ideas.
News and information reaches people more quickly.
People can share resources and information easily and effectively.
The company can more easily and effectively search for and consolidate employee skill-sets to match specific project requirements.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Blue and Red State Residents Agree on Mobile Bargain Hunting

Blue and Red State Residents Agree on Mobile Bargain Hunting | digitalNow | Scoop.it
A recent Rasmussen Report surveying likely voters in both June and July of 2012 found that the economy is the number one issue of concern in the current election.
more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Dysfunctional Work Silos

Dysfunctional Work Silos | digitalNow | Scoop.it
If systems like Work.com are integrated with the lines of business, there may be less need for specialized HR practitioners or at less fewer of them. Managers may begin to ask why they need HR, when they can manage 80% of performance management themselves. And PM is just the start. Why not learning management, when the vast majority of learning happens on the job?

We are moving toward a unified performer-facing work support model, one that does not differentiate between HR, OD or L&D. The only differentiation is between those doing the valued work, and those supporting it. With integrated software systems, we can now see who is doing what and how much value they add. Work is becoming transparent, and highlighting the dysfunction of our work function silos, created in a time when information was scarce and connections were few. That time has come to pass.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

SMEs, Social Media, and the Costs of Managing a ‘Free’ Resource

while social media is free, getting things done on its various platforms will cost some money in order to bring a measure of success. Going the social media route is still fairly cheap when you compare it to conventional advertising or other types of marketing, and it can be really effective and beneficial for the brand when done properly.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Empowering Non-Profits to Drive Positive Change via Social Media

Empowering Non-Profits to Drive Positive Change via Social Media | digitalNow | Scoop.it
Understanding How To Keep Engagement Going

Being Responsive as interactions occur and being proactive in creating opportunity for interaction is key. Too many NGO's build their numbers, insert one or two interactions a day, then let their sites go on auto-pilot. Seizing and creating opportunity is essential to a successful strategy. Using tools to monitor keywords in the online space, doing searches for people who might be interested in supporting the cause are all important, but not as important with what you do once you have these contacts and opportunities. Ignite curiosity, spark dialogue then nurture it.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

The Social Newspaper: How Social Media Strategy Will Define Success

The Social Newspaper: How Social Media Strategy Will Define Success | digitalNow | Scoop.it

So why is social media so important to newspapers? It’s important because people now discover and consume content on social networks. Content propagates on social networks through its consumption. If the content isn’t on a social network, it isn’t being discovered and it isn’t propagating. The brand of a newspaper or desire for local news used to be able to impact user’s behaviour enough so that they would go to a specific newspaper’s website to consume content. Increasingly however people go to Facebook or Twitter primarily and discover content based on social relevancy as opposed to by publisher.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

10 Ways to Social Media Marketing Success

10 Ways to Social Media Marketing Success | digitalNow | Scoop.it

At its core, social media involves two things: people and content.

Generating business, meanwhile, is frequently about making a connection with a person (or company) who can benefit from your product or service. Frequently, the person is drawn to the business by content, whether it is via advertising, an article, etc.

The connection between social media and generating business is obvious. Perhaps that’s why so many articles and blog posts have been written about how businesses can use social media.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

How to Distribute Content Marketing | Heidi Cohen

How to Distribute Content Marketing | Heidi Cohen | digitalNow | Scoop.it

Social Media. Provides a variety of platforms and formats to distribute content and engage in conversation with prospects, customers and the general public. Social media provides broader reach to build brand and attract prospects. While social media doesn’t have a media cost in the traditional sense, it requires a constant stream of content, manpower and brand and business monitoring that generate expenses. If special targeting is desired, marketers can use social media advertising that’s less expensive than most third party options. The biggest downside is the lack of brand control that’s balanced by the potential for earned media from social sharing and related product endorsement.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Data Analytics and the Information Transfer Gap

Data Analytics and the Information Transfer Gap | digitalNow | Scoop.it

The biggest problem corporations face, whether it’s customer service, whether it’s sales, whether it’s an airline rep, is that they’re asked to make critical decisions for the corporation, but the information they’re provided is very, very hard to consume and use,” said Opera Solutions founder and CEO Arnab Gupta. “Increasingly what we are finding is when you use the power of predictive analytics and the sciences, you can bring information to the front line — average, normal human beings — in a way in which they can apply their creativity by simplifying and moving away from the world of information to the world of directive actions and insights.”
But the reality is: a majority of companies don’t find a way to disseminate insights to the frontline.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Branding Social Change

Branding Social Change | digitalNow | Scoop.it

He argues that the best way to reach people is to look for topics and causes around which they are already gathering and align one’s brand with those topics or causes. This inverts the old marketing process; companies need to start with what is going on in the culture, rather than focus on their product or service. Goodson lays out his thesis in the first and last chapters of the book and provides a persuasive and entertaining history of the shift from the old marketing model to the new one in Chapter 2. In Chapters 3 to 7 he details the changes driving this new model and how to put it into practice. Throughout, Goodson provides dozens of short case studies about for-profit and nonprofit campaigns he offers as examples of movement marketing.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Can We Achieve “The Future of Work” Today?

Can We Achieve “The Future of Work” Today? | digitalNow | Scoop.it

So the question, “are we ready for the future of work today”? While case studies are beginning to emerge regarding the use of new social and collaborative technologies, I have been disappointed that most companies still have not fully embraced new work models. I sense collaboration and the use of technology is being leveraged proficiently amongst individuals and teams but lack corporate awareness and an overarching strategy that can benefit both organizations and individuals alike.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

The Goal Is More Important Than The Players

“But all this happened for one basic reason: no matter how many detours and adjustments it made, the caravan moved toward the same compass point. Once obstacles were overcome, it returned to it’s course, sighting on a star that indicated the location of the oasis. When the people saw that star shining in the morning sky, they knew they were on the right course toward water, palm trees, shelter and other people”.

more...
No comment yet.