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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
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How to Develop 5 Critical Thinking Types

How to Develop 5 Critical Thinking Types | digitalNow | Scoop.it

the ability to ponder possibilities, see patterns and connections that others don’t see, and look at the same data in new and different ways represents a formidable competitive advantage.

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Why Should Your Customers Trust You?

Why Should Your Customers Trust You? | digitalNow | Scoop.it

People trust for the wrong reasons. By understanding how people actually come to trust, based on the above sources and others, you will be able to deliberately manufacture maximum trust.

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Leadership skills in digital economy

Against this backdrop, it is vital to note that although the role of technology is undeniable, the value of ideas is more important. Therefore, business leaders of the digital economy must not only ensure the possession of appropriate technological resources; their greatest challenge is to generate and preserve work atmosphere that is encouraging and dynamic, or better yet, to develop real incubators for innovative projects.

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Fledgling Nonprofit Workers Bear Financial Burdens

Fledgling Nonprofit Workers Bear Financial Burdens | digitalNow | Scoop.it

Nearly 40 percent of the recent employees surveyed said they had landed their new positions after a job search lasting three months or less.

Trish Tchume, director of the Young Nonprofit Professionals Network, says she’s encouraged by signs of economic improvement but worries about the long-term toll that low pay and college-loan debt could take on new employees—and on nonprofit organizations over all, which may have trouble retaining young talent.

A survey of 1,100 charity workers that her organization conducted last year found that commitment to remaining in a nonprofit job weakened as employees got older. The average age of workers who responded to her group’s survey was 31; the average age in the Chronicle survey was 27.

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New Credit Union Would Cater to Nonprofits and Their Employees

'The Banks Don’t Get Us’
Many nonprofits need greater access to financial services, says Ms. Masaoka. “Nonprofits are redlined out of credit,” she says. “The banks don’t get us. They don’t understand the nonprofit business model.”

Studies show that most charities do business with more than one financial institution, she notes.

“We’re not expecting to become their primary bank,” says Ms. Masaoka.

But, she says, the proposed credit union would give nonprofits and their workers an additional federally insured option for lines of credit, credit cards, and working capital.

In addition, she says, members of federal credit unions can deposit money in any other such financial institution. With about 4,300 federal credit unions nationwide, she says, “we’ll have bricks-and-mortar depositories in 4,300 locations.”

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How Personal Interest Spurs Activism - Making Change

How Personal Interest Spurs Activism - Making Change | digitalNow | Scoop.it

Persuading people to become activists on social, policy and economic issues often requires just one simple act: showing them clearly and concretely why their own lives have been harmed or why they face a new risk.

That's the key lesson that Martin Brueckner, an educator and researcher at the Institute for Social Sustainability at Murdoch University in Australia, has seen in his work with towns in Western Australia that are fighting for liveable conditions near large mining and refining operations.

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Innovate on Purpose: Culture - a powerful innovation barrier

But another question arises: is your culture really responsive and valuable to what you do now, or have you simply adjusted your goals and your work to the culture as it exists? If you can't define the culture, and if you can't shape the culture or worry about changing it, are you simply accepting your corporate culture and working around it? Won't your culture become a potential barrier regardless if you decide to pursue innovation or not? In other words, you'll have to face down, revise and bring the culture under your direction and control at some point in order to make any effective change. Innovation just seems risky because it requires you to change your culture for an uncertain outcome.

Most likely, you can't quantify the value of your existing culture, or its contribution to your bottom line. Why would you seek to understand what the value of a new culture can be if you have no baseline to compare to? Does your organization even understand how powerful your culture is, and what a significant potential barrier it is to growth and change? Do you understand why your culture will block innovation efforts, and why that is a problem? Is your culture the elephant in the room, the attribute that everyone knows must change but that no one wants to face down?

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Innovate on Purpose: What is your why?

It's ironic, really. The more removed from real work we become, the more the work matters. Most knowledge workers I know get great satisfaction from mowing their own lawns. Mostly because they control the beginning, middle and end of the work, and can see the results immediately. What we do is becoming less important - why we do it is becoming more important. Executives need to understand that the "why" isn't the icing on the cake, it is the whole cake. And innovators, take note. Working in the absence of the "why" is tough in regular, every day business, and many of you know how difficult any change is, or introducing new concepts. Trying to do innovation in the absence of the why is even more difficult.

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How Soon Until Robots Teach Elementary School?

How Soon Until Robots Teach Elementary School? | digitalNow | Scoop.it

What's the Latest Development?

Any widespread adoption of robots into society will depend on their ability to interact subtly with humans, reading our gestures and emotional cues accurately and responding appropriately. Currently, a National Science Foundation project aims to "develop robots that can help children with disabilities learn social and cognitive skills." At Michigan State University’s Embodied Intelligence Laboratory, engineers are studying how robotic learning and cognitive development "can look more like human learning in order to strengthen the connection between children and robot teachers."

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7 Ways You're Wasting Time and Don't Even Know It

7 Ways You're Wasting Time and Don't Even Know It | digitalNow | Scoop.it
How to Make Good Habits Stick

3. You micromanage employees. Too many employees need their hand held throughout the day, says Jason Jennings, author of The Reinventors - How Extraordinary Companies Pursue Radical Continuous Change (Portfolio, 2012). As a result, small-business owners often waste precious time micromanaging such workers just to make sure they do their jobs properly. If you have to guide an employee through every aspect of the job and he isn't making progress toward working independently, Jennings advises that you let him go. Harsh as it may seem, firing people who are slowing you down may be the best solution for your business.

4. You let daily developments drive you. Putting out tiny fires throughout the day is a big misuse of time, Allen says. Rather than thinking about strategies to expand your business, you're bogged down dealing with every issue that comes your way minute-by-minute. "That's not making good priority decisions about things." To stay focused on what really matters, try to block out time each day for your strategic priorities.

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Google Testing New Search Feature for Gmail Users

Google Testing New Search Feature for Gmail Users | digitalNow | Scoop.it
If email is one of your primary communication tools then your inbox is probably a treasure trove of valuable information for your business. Search giant Google is testing a new search function that could make finding information in Gmail accounts even easier.

Right now, if you think you had an email exchange days, weeks or months ago with a customer or colleague on a specific topic, your only option is to search for relevant terms related to that email chain from Gmail's search tool. In a blog post yesterday, Google said it is allowing users who sign up for a limited trial to get information from their Gmail account right from Google's main search page.

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Men Close Gap with Women On Social Networks

More than half of those users are women, and eMarketer expects this trend to continue throughout the forecast period, though the percentages will not be far off from 50-50.

On Facebook in particular, though, the skew toward women is significantly greater: Nearly 55% of Facebook users this year will be women, down from 57% in 2010 and expected to fall further to 53.2% by 2014.

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Three Key Steps to Local Success With Social Media

Three Key Steps to Local Success With Social Media | digitalNow | Scoop.it

Empower employees to represent the company.
Once e-commerce- and field-operations teams are coordinating efforts on mobile and social, and after the business has claimed its social-local pages, it's time to empower employees to represent the brand on social media.
The prospect of handing local employees the social-media megaphone could make a CEO nervous. But think about it this way: if the company operates local businesses around the country, then the brand is already represented every day by thousands of in-store employees. To the customer, those employees are literally the face of the brand.
Training employees to manage social media will soon be as ordinary as employee-onboarding. The most crucial task will be properly conveying the company's character and values. As Starbucks CEO Howard Schultz has said, customers will support only organizations that share their values. Having a good product or low prices isn't good enough anymore; there needs to be an emotional connection.
Ultimately, that's what good business has always been about. Strong emotional connections between individuals, customers, and salespeople that trust each other will always be 10 times more powerful than the most expensive ad campaign. That's the power social media makes possible.

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The Demographics of Twitter Users

The Demographics of Twitter Users | digitalNow | Scoop.it

Twitter is soaring among young adults
15% of all online adults in the U.S. use Twitter as of February 2012, and 8% are daily users. Pew defines an online adult as someone who uses the Internet and/or email at least occasionally. The number of Twitter users has almost doubled from 8% to 15% within 18 months from November 2010 to February 2012. In this time frame the number of daily Twitter users has quadrupled from 2% to 8%. However, the overall Twitter usage has only grown with a couple of percentages over the last year, from 13% to 15 %, but the daily Twitter usage has still doubled.

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The Quest of Creating Business Value Through Social Data Takes a Step Up

Pushing the Space

Putting social data into context and providing companies to create their own segmentation logic to meet business goals is for me some of the most exciting features. It will provide a way of not just looking at profiles as possible sales leads, but will also allow a company to focus the data intelligence on various business objectives from sales, employee recruitment, branding, communication, R&D, brand ambassadors and the list goes on.

I believe that the product will set a new standard and push the space into more of a ROI qualifying direction. My first impression was that the product would be most suited for a BtB company. However, having gained insights on how MBL (Major Baseball League) is going to use the tool, I’m keeping an open mind on possibilities for how a BtC company can create value through using the product.

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Target Your Content to Interests and Demographics!

Target Your Content to Interests and Demographics! | digitalNow | Scoop.it
Know your target groups – and aim directly at them!
In all areas of communication and marketing, knowing your audience and receivers is crucial to be successful. In social media, this is the core of all activities and the aim of all metrics measurements: “How do we write and what do we post in order to get our target group to interact – and how are we performing?” Well, once you have figured out how to target who, these new features on Facebook will be heaven sent.

Taking targeting a step further
Facebook’s geo-targeting feature (location and language) has been around for some time now.

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5 Things to Consider Before Buying a Smartphone or Tablet for Business

5 Things to Consider Before Buying a Smartphone or Tablet for Business | digitalNow | Scoop.it
Answering these questions can help you decide which kind of device is best for you.
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Outlook.com, an E-Mail Service With Lots of Smarts - State of the Art

Outlook.com, an E-Mail Service With Lots of Smarts - State of the Art | digitalNow | Scoop.it
And there were other good reasons for Microsoft to start fresh: because times have changed and e-mail has changed; because e-mail isn’t the only thing you do online anymore (see also Facebook, Twitter); and, frankly, because lots of people still think of Hotmail as, you know, Hotmail.

That is, Hotmail still suffers from its early image as a cesspool of spam, fake addresses and blinking ads. Even today, a Hotmail address still says “unsophisticated loser” in some circles.

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Why social media is costing our generation opportunities -- a student perspective

Why social media is costing our generation opportunities -- a student perspective | digitalNow | Scoop.it
Social media has created an alternate universe for us. And consequently, people have created alternative personalities (Twitter alter egos, so to speak). Just take a look at some of these actual Twitter handles/usernames: @iSpeak_mines, @LusciousPink___, @ItsPapi_Chulo, @alreadytookher, @Ottimus_Prime, @swishersosweet, @ChanelRoyal...you get the point. While our social media selves are quoting every verse of a Drake or Adele song, our real selves are missing out on life.

The average user our age spends 24.5 hours a week interacting with social media. That's an entire day, plus some! FOur or five days every month...sacrificed for (insert your preferred social media site here). People have admitted to tweeting while giving birth, getting married, driving, going out on a first date, seeing a movie, and of course while working.

We're being robbed of real life enjoyment by digital life expression.

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Why Businesses Should Encourage Social Media Managers to Unplug

The Manager Sets the Standard

Proper social media departments don’t run smoothly unless the manager themselves is fully invested in the work that they do and the work that the team produces. Managers have to understand how to motivate and encourage both interns and employees alike. They also have to know whenever enough is enough and their own batteries are slowly dying. By unplugging for a bit, a manager is actually doing more good for a business than harm in creating content that didn’t have a whole lot of oomph going for it. Taking a break allows them to rest, recharge, and come back with bigger and better ideas than ever before.

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How to Create a Social Media Strategy

How to Create a Social Media Strategy | digitalNow | Scoop.it
What's the Latest Development?

Any widespread adoption of robots into society will depend on their ability to interact subtly with humans, reading our gestures and emotional cues accurately and responding appropriately. Currently, a National Science Foundation project aims to "develop robots that can help children with disabilities learn social and cognitive skills." At Michigan State University’s Embodied Intelligence Laboratory, engineers are studying how robotic learning and cognitive development "can look more like human learning in order to strengthen the connection between children and robot teachers."

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3 Things Your 'Social Media Expert' Won't Tell You About Growth

3 Things Your 'Social Media Expert' Won't Tell You About Growth | digitalNow | Scoop.it
The key to real growth is by investing in less. You want to focus your time, money, and energy in as few things as possible, giving yourself more leverage in those activities.

The ultimate goal of using social media for your business is to grow. You want to bring in new customers, and keep your existing ones around longer. Otherwise, why else do it?

But while "social media experts" may be great at engagement, they don't understand how to grow.

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Experts Weigh In on Social Media’s Impact on Journalism

Experts Weigh In on Social Media’s Impact on Journalism | digitalNow | Scoop.it
“There’s always a bad side to anything that you over rely on and that you don’t use carefully.
There are hundreds and thousands of examples of journalists misquoting not from social
media, from other publications, from erroneous news reports. All of that has nothing to do with
social media,” said Sreenivasan, dean of student affairs and professor at Columbia Journalism
School. “Media companies and journalists will continue to make mistakes. If journalists like
things black and white, social media is not a shade of gray. It’s not social media that causes the
problem; it’s the incorrect use of social media by journalists that cause the problems in the first
place.”

Among digital news consumers, 52 percent get at least some news from Facebook and Twitter,
according to a 2012 survey by the Pew Research Center. The study also revealed 92 percent go
directly to news websites and 85 percent use search.

Mark Luckie, who founded the digital journalism blog 10,000 Words, and authored “The Digital
Journalist's Handbook,” said these statistics have merit.

“Social media has permeated so many areas of journalism and it’s being used by a lot more
people, but there is still a segment of the population that doesn’t use social media and an even
bigger segment that doesn’t use it actively,” Luckie said.

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"Worst Practices": Making People Laugh

"Worst Practices": Making People Laugh | digitalNow | Scoop.it
Laughter is one of the most wonderful gifts bestowed upon us by our Creator.  But humor in Social Media is a tricky thing.  My sense of humor is admittedly a bit nerdy and peculiar - and to many people, decidedly un-funny.
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Thirty Is Not The New Twenty: Why Your 20s Matter

Thirty Is Not The New Twenty: Why Your 20s Matter | digitalNow | Scoop.it

The best and worst part about being a twenty-something is that every decision you make can change the rest of your life. Once you're in your 30's or 40's, it gets harder and harder to reinvent yourself. In this Q&A with Dr. Meg Jay, the clinical psychologist explains why the twenties matter, and how to make the most of them. -- Megan Erickson, Ed.

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