The slow changes in the media landscape are accelerating and virtually every pre-digital system is in danger. The slow changes in the marketing landscape are in their second decade and these changes will have their effects on every business and cause as well.
Cultural shifts create long terms evolutionary changes. Cultural shifts, changes in habits, technologies that slowly obsolete a product or a system are the ones that change our lives. Watch for shifts in systems and processes and expectations. That’s what makes change, not big events.
The breaking news mindset isn’t just annoying, it may be distracting you from what really matters. As the world gets faster, it turns out that the glacial changes of years and decades are become more important, not less.