digitalNow
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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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Build a Web Site With Any Platform

Build a Web Site With Any Platform | digitalNow | Scoop.it
When you start looking at your options for building your first web site, you'll soon find yourself inundated with ads from Weebly, WordPress, Wix, Drupal, Squarespace, Joomla and a bunch of others. The truth is that all of these systems have their advantages, and there is no such thing as a one-size-fits-all solution to building a web site.
Don Dea's insight:

CMS: stands for Content Management System. The CMS options in this infographic are software packages that can be installed on almost any web hosting plan and are "open source." (You can read about open-source content management in another of my blog posts.) The software is free, but you'll still need to pay a web host for the space on their server.

SAAS: stands for Software As A Service. Technically, lots of different kinds of software fit this definition -- even the software that sits on the servers at those companies that allow you to make your own photo books from photos you upload is SAAS. It just means that the software that runs and the server it runs on are inseparable. In this infographic, I'm referring to SAAS solutions for building web sites, where you pay for hosting that comes with a built-in CMS. That CMS is owned, developed, and locked down by the web host.

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Are You Asking the Right Questions?

Are You Asking the Right Questions? | digitalNow | Scoop.it
Everyone has questions about everything but the questions are the wrong ones. Today everyone is asking questions and looking for answers. Yet most of the time people don't engage to hear the questi...
Don Dea's insight:
So What is the Right Question?

When people ask for help with something they usually are focused on solving a specific problem. Technology is helping solve problems by automating processes, engaging more people to find answers and even eliminating old problems by disrupting the solutions that were causing the problem.

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How to Use Ideas, Messages and Themes to Build Your Content Strategy

How to Use Ideas, Messages and Themes to Build Your Content Strategy | digitalNow | Scoop.it
A content marketing plan can be daunting to put together. It is a lot of work, involves hours of research, takes input (at least it should) from various areas of your organization, and requires some deep thinking. Sometimes I have trouble diving into a content marketing plan, and I do lots of them.
Don Dea's insight:

While ideas, messages and themes are the most creative part of your content marketing plan, they require just as much planning as the other areas. Do get creative, but use the “tree logic” referenced above to create a structure that supports your overall marketing and business objectives.

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10 Crucial Strategies for Building a Better Business Website

Don Dea's insight:

Is your business website working as hard as it should be? Is it helping you to reach your real-world, bottom-line business goals?

Most aren't. In a day and age when it's possible to accomplish so much via the web, most business websites still serve more as "web signs" than actual sources of new customers. They might have nice visuals, but they often aren't compelling, or effective... and most certainly aren't generating new sales opportunities.

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Mobile Features and Hotel Accomodations

Mobile Features and Hotel Accomodations | digitalNow | Scoop.it
The iPhone was launched in 2007, less than seven years ago, yet we tend to forget how life was ‘before’ the advent of smartphones. Social media has flipped the power from brands to travelers, with review sites now common and influential in the decision-making process.
Don Dea's insight:
  • One of the most popular mobile features remains access to maps of the area, in particuler for 83% of family travelers;
  • 71% of business travelers tend to appreciate more smartphone features such as the ability to pay their hotel bill, order in-room service and amenities, arrange for transportation or even use the phone as room key!
  • 68% of total travelers wish to see concierge tips about the place they visit. No wonder we’re seeing initiatives such as Four Seasons Pin.Pack.Go on Pinterest, or Ritz Carlton concierge tips on Foursquare.
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Realtor.com Engages Communities and Influencers

While realtor.com makes good use of the communities on social media, it also focuses on influencers. Roth says, "There's about 300 people in the industry we really care about because those are the ones that can actually shape the message for us; and so we can track what those people are doing and how are messages are resonating with them."
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The Mobile Landscape for 2014

Don Dea's insight:

Before planning your strategy for mobile marketing, you need to know what the terrain is like. The following infographic by WebDAM highlights the mobile marketing landscape.

Some 1.4 billion smartphones were in use in 2013. By 2015, mobile marketing in the US is expected to generate $400 billion (compared with $139 billion in 2012).

Moreover, the average American spends almost two hours per day on a mobile device, and 224 million people in the US are monthly active mobile app users. 

The top smartphone apps based on mobile audience reach are...

• Facebook (74%)

• Google Play (53%)

• Google Search (53%)

• YouTube (49%)

• Pandora Radio (49%)



Read more: http://www.marketingprofs.com/chirp/2014/24619/the-mobile-landscape-for-2014-infographic#ixzz2w6mrnT7k

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We Are All Becoming Millennials

We Are All Becoming Millennials | digitalNow | Scoop.it
Don Dea's insight:

It is true that our youngest workers have ushered in a lot of new ways of thinking about old ideas. But the truth is, we are ALL becoming millennial. Take this Pew test for yourself (How Millennial Are You?)

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7 Things “Star Wars” Taught Me About Productivity

7 Things “Star Wars” Taught Me About Productivity | digitalNow | Scoop.it
When life gets tough, James Altucher asks himself What would a Jedi do?
Don Dea's insight:
Rid yourself of everything you don’t need.

Obi-Wan lives a simple life in exile for 40 years when he’s on Tatooine. Yoda, Jedi Master, lives in a simple swamp hut after he loses his battle with the Emperor. They were still capable of laughing, of living, of staying healthy, and were able to train the next generation. They didn’t need anything to keep them entertained. It’s a story. But this is the way I would like to live: with my friend and my health intact, and not a material care in the world.

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The Power of Video for Businesses

Don Dea's insight:

Brand Engagement 

  • 71% of respondents say watching video content produced by businesses leaves them with a positive impression of those brands.
  • 64% find it helpful to watch videos to learn more about a company they may purchase from.
  • 58% consider companies that produce video content to be more trustworthy.

Video Preferences

  • 83% respondents say the ideal length of a video to inform a purchase decision is five minutes or less.
  • 42% would like to see more product description or service demonstration videos, such as 360 degree views of products.



Read more: http://www.marketingprofs.com/charts/2014/24650/the-power-of-video-for-businesses-infographic#ixzz2w6leH7LM

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Why Leaders Are Poor Communicators

If you know a bad leader, chances are he or she is also a poor communicator. Here are the reasons why our leaders don't improve in communications -- even though we all know it's a critical part of the role.
Don Dea's insight:

Leaders who are poor communicators…

…don’t fundamentally believe communication is important. 

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How to Royally Screw Up Your Social Sharing Numbers

How to Royally Screw Up Your Social Sharing Numbers | digitalNow | Scoop.it
It takes a big person to public admit a social media publishing mistake. I'm big ... but not that big..
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4 stages of scaling your organization

Bring your enterprise to scale in 4 stages: Start with a blueprint, which entails understanding customer needs; developing an initial proposition; developing a business plan, and marshaling core technologies and prototypes for your products. Next, validate the blueprint by conducting
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Organizational Silos Don’t Need Busting

Organizational Silos Don’t Need Busting | digitalNow | Scoop.it
The thing about grain in silos is that grain doesn’t have legs that can take it to visit other silos. It doesn’t have smartphones, Yammer, email, or Facebook. People do, and a culture that promotes the use of these resources will address almost every issue for which silos and org charts are blamed.
Don Dea's insight:

Here’s the thing: Silos, org chart boxes and circles have nothing to do with the problems silo-busting is designed to achieve. Nor do you need an organization with silos—structurally segregated parts of the organization—to wind up with leaders, managers or workers forming groups that isolate them from the rest of the company. The problem has nothing to do with silos or org charts. It has everything to do with culture. A culture of collaboration can—and often does—thrive in organizations with robust structures.

I worked with one company where the executives, every one of them, ate in the executive dining room. Silo? Nope. Isolating? You bet. Clearly it’s the culture—the way things are done around here—that needs to change, not the structure of the organization. Yes, flatter is definitely better, but a culture in which open communication and a free flow of information is just the way things are done (coupled with the deployment of channels to support it) is required even in the flattest of organizations; otherwise, silos will just form organically anyway.

The thing about grain in silos is that grain doesn’t have legs that can take it to visit other silos. It doesn’t have smartphones, Yammer, email, or Facebook. People do, and a culture that promotes the use of these resources will address almost every issue for which silos and org charts are blamed.

If the silos provide other benefits—as they so often do—don’t tear them down. That’s tantamount to throwing out the baby with the bathwater. Instead, ventilate them with a culture of open communication and information flow

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The Disadvantages of an Elite Education

Our best universities have forgotten that the reason they exist is to make minds, not careers
Don Dea's insight:

The world that produced John Kerry and George Bush is indeed giving us our next generation of leaders. The kid who’s loading up on AP courses junior year or editing three campus publications while double-majoring, the kid whom everyone wants at their college or law school but no one wants in their classroom, the kid who doesn’t have a minute to breathe, let alone think, will soon be running a corporation or an institution or a government. She will have many achievements but little experience, great success but no vision. The disadvantage of an elite education is that it’s given us the elite we have, and the elite we’re going to have.

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Digital Publishing: Short History

Digital Publishing: Short History | digitalNow | Scoop.it
Digital publishing in its current state didn't happen yesterday, it has more than a 40-year history
Don Dea's insight:

The world was changed when Gutenberg introduced printing press in 1455. And now it’s high time for digital publishing to change it again. Thanks to e-publishing you can have all your favorite magazines and newspapers in your pocket anytime, anyplace. But digital publishing in its current state didn’t happen yesterday, it has more than a 40-year history.

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Perfect Audience and Customer Acquisition

Don Dea's insight:

Here are some examples of copy which are ‘selling the click’, not ‘selling the end result’.

  • Do you know how to save 24% on your next tax bill?
  • Find out what makes people click on advertisements
  • Do you know which area in Melbourne has the highest value property?
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Influencers

Influencers | digitalNow | Scoop.it
Marketing and PR pros have incorporated some component of influencer marketing since the beginning of time. The word “influencer” has just been shoved down our throats lately so hey, let’s go with it. However, so many articles and strategies focus on influencers who reach far and have a digital presence.
Don Dea's insight:

Where Exactly?

Your customers: Since over half of millenial consumers look to user generated content when making a purchase decision, your strongest influencers are of course your customers.

Digital Influencers: I’m not going to spend any time talking about the online influencers in the traditional sense because there is already a ton of information out there about them. You can read some of it herehere or here.

Unexpected online influencers: If you think and look outside of the box, you can find plenty of influencers online who can advocate for your brand. Not the traditional “influencers” with a far reach who fit a specific niche, but maybe some who you haven’t thought about yet.

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Nine Easy Ideas on How to Perform Behavioral Segmentation

Don Dea's insight:

Here are nine easy-to-use ideas on how to perform segmentation by activity.

1. Resend your newsletter with another subject line to those who haven't opened the previous one within a few days. Try elements that always work in a subject line: numbers, questions, superlatives, "how tos" and "you" and "yours" for more personalized email newsletters.

2. Resend your email campaign with a new call to action to those who opened but haven't clicked. Use several call to action links instead of just one (all pointing to the same landing page). Guide your customers to the landing page not only via a call to action button but also via images and hyperlinks in the text.



Read more: http://www.marketingprofs.com/articles/2014/24570/nine-easy-ideas-on-how-to-perform-behavioral-segmentation#ixzz2w6n8A7oy

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Americans and the Internet: The Good and the Bad

Don Dea's insight:

Most (67%) also say their online communication with family and friends has generally strengthened those relationships, whereas only 18% say it has generally weakened those relationships.

Read more: http://www.marketingprofs.com/charts/2014/24557/americans-and-the-internet-the-good-the-bad#ixzz2w6jfFaYw

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Smartphone Market Share Data: Top Platforms, Manufacturers, and App

Don Dea's insight:

Two-thirds of American mobile users (66.8%) now own smartphones (as of January 2014), up 7% since October 2013, according to recent data from comScore.

Apple ranks as the top smartphone manufacturer, with a 41.6% share of US smartphone subscribers, and Samsung is second with 26.7%. The market share of both companies improved since October, according to comScore's analysis.



Read more: http://www.marketingprofs.com/charts/2014/24639/smartphone-market-share-data-top-platforms-manufacturers-and-apps#ixzz2w6mNgSpT

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Why Marketers Use Social Media Analytics Tools

Don Dea's insight:

Marketers find social media analytics tools most valuable for helping with campaign tracking, brand analysis, and competitive intelligence, according to a recent report from Demand Metric and Netbase.

The survey of 125 marketers (70% B2B-focused, 13% B2C, 17% both) found that 60% of respondents use social media analytics tools for campaign tracking, 48% for brand analysis, and 40% for competitive intelligence.

A large number also use social media analytics tools for customer care (36%), product launches (32%), and influencer ranking (27%)



Read more: http://www.marketingprofs.com/charts/2014/24643/why-marketers-use-social-media-analytics-tools#ixzz2w6m1pchm

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Harness brain power at its best

Harness brain power at its best | digitalNow | Scoop.it
Advances in brain science give us a better sense of how we think and how we apply these insights to produce better results. Some of the findings are counterintuitive. Consider creativity: Most ­leaders assume that they’re more apt to make
Don Dea's insight:

Consider creativity: Most ­leaders assume that they’re more apt to make breakthroughs when they’re alert and well rested. Wrong.

Research shows that you’re more creative when you’re ex­­hausted. Why? Your brain doesn’t operate as efficiently when you’re tired; instead of filtering out distractions and sharpening your focus on a task, it softens up a bit. You’re more open to forge looser connections that you might not normally make.

At off-peak times when you struggle to focus, you may digest a wider range of information. This expanded scope provides access to more options and interpretations. Speaking of interpretation, there’s a reason that a picture is worth a thousand words. Your brain translates words into pictures, which makes vision of paramount importance in processing and retaining information.  If you hear something, you’ll likely recall 10% of the message three days later. If you hear something and see an accom­panying picture, you’ll remember 65%.

From simple illustrations to pie graphs to photos, your ability to combine words and pictures will heighten the odds that your message will sink in—and not fade away over time.

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8 ‘Tough-Love’ Truths for the Business World

8 ‘Tough-Love’ Truths for the Business World | digitalNow | Scoop.it
At some point, every business and every employee seems to fall in a rut or get stuck in neutral. Despite putting in the hours, you’re not seeing the same results. For an organization, the problem typically isn’t bad luck, bad
Don Dea's insight:

The way you do anything is the way you do everything. Most people think that as long as they get the major stuff right, it’s okay to let the little stuff slide. You’re deluding yourself: Your attitude about the little stuff says a lot about your overall approach.

 “It’s all those little details that add up to who you are,” says Evans.

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What's Your Difference?

What's Your Difference? | digitalNow | Scoop.it
Don Dea's insight:

Through the trials and travails of life we rarely stop to think of what we are doing or have done that makes a difference. A real difference. Something that makes the world a little bit better in any way – no matter how small. Something that leaves our slice of a fleeting, vaporous life better than before our first baby breath.  We’re so enmeshed in doing, doing and more doing, that we lose sight of creating meaning– usually until it’s too late.

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