Why It Rocks for the Business The audience creates the content and a built-in network that will help generate an audience. The business will never have to worry about writer’s block — hundreds of heads are better than one for generating great ideas.
Why It Rocks for Customers They’ll have a trusted dedicated resource to discover and share new ideas.
Ideas Worth Trying If you’re thinking of launching a blog, consider leveraging your most loyal and dedicated customers to contribute the content.
A primary leadership goal should be to not settle for less than you dream of. On Innovation “If there is a way to do it better – find it.” “I find out what the world needs, then I proceed to invent it.” “We don’t know one-millionth of one percent about anything.”
Managed corporate travel is a unique marketplace because its buyers (travel managers) are not the same as its consumers (business travelers)—and those groups often have needs that are at odds. Mobile technology is at the center of this debate because, in general, travel marketers are focused on creating mobile apps and solutions for the end user—what’s referred to as consumerization—vs. for someone managing bulk travel planning. These consumer solutions often operate in contrast to the needs of corporate travel managers.
Remotely piloted telepresence robots could be the beginning of another tech revolution. Some observers are already predicting that they will be the first robots to go mainstream. But it won't happen right away.
So, what’s an effective approach to speaking for the work? Here are five road tested steps that most senior execs appreciate:
So What? – Before you share anything, make sure you answer the question, “So what?” from the executive’s perspective. What do they care most about and how does your information help them with what they care about? Make sure you know the answers before proceeding.
Context – You need to briefly but substantively establish the context for what you’re sharing. An example would be, “You asked for an end of quarter update on the Acme Project; here’s our report.” Setting the context helps the executive cut through the clutter.
Building a Better Mole Trap Creating Ways to Delegation Success When something goes wrong with delegation, the key to overcoming this is to focus on the performance discrepancy instead of the manager’s deficiency. An easy way to see if you are part of the problem is to ask some questions spurred from Robert Mager and Peter Pipe’s thinking in Analyzing Performance Problems: Are my expectations crystal clear? Have I clearly defined what success should look like? Could my manager/employee do what I am wanting (not necessarily asking if my expectations are unclear) if their career depended on it? If the answer is yes, then it is not an issue of lack of skill or knowledge. If they could do it but are not, what other factors could be causing the issue? (e.g. lack of resources, conflicting goals, lack of quality measures, misaligned consequences)
If I really considered failure, I would see that it is truly inevitable, in parts of my life. Learning to drive for the first time? I failed the driver’s test for my permit. I attempted to learn how to drive a stick shift one time with my sister. I have owned nothing but automatics if that tells you how well that went. To my credit, my sister only gave me five attempts.
But there are things I will fail at. It is in that failure how I choose to 1-react and 2-Who I see reflected in it.
If I stopped to see what failure is inherently designed for, I would see it’s meant to remind me of how sovereign God is, that I am completely reliant upon Him, and He is infallible and perfect. I am dependent solely upon Him to learn, to grow, and to understand. He uses different outlets, circumstances, and people for that dependence reminder.
Do I view failure as God exhibiting pure patience with me?
Today’s small and medium-sized businesses are well aware that, in the modern marketplace, to ignore digital channels is to be left out in the cold. This growing certainty is reflected in data from a Q3 2012 survey of 300 SMBs in the US conducted by market researcher BIA/Kelsey, which found that 40% of small and midsized firms planned to increase their digital spending budget within the next 12 months. In sharp contrast, a mere 3.7% said they planned to decrease digital budgets.
the amount of time US consumers spent using mobile devices—excluding talk time—will grow 51.9% to an average 82 minutes per day, up from just 34 minutes in 2010, eMarketer estimates.
Mobile growth comes as time spent online, which includes desktop and laptop computers and other nonmobile connected devices such as internet-connected TVs, will continue rising but at a slowed pace from previous years. This year, eMarketer estimates time spent online will grow just 3.6% to an average 173 minutes per day, compared to 7.7% growth in 2011 to 167 minutes per day.
A recent Interactive Advertising Bureau (IAB) study revealed that online advertising accounted for 3.7 percent of the United States’ gross domestic product (GDP) in 2011.
At a loss for words? It could be the case that your ads are too.
Marketers are competing with millions of other advertisers for audience eyes. Website visitors see a lot of online advertisements, and unless you’re paying attention to the subtleties in your copy, your efforts may go unnoticed.
If you’re struggling to find the right words, here are 20 to kickstart your brainstorming. No thesaurus necessary.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.