digitalNow
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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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What the Modern Internet Means for Advertisers

as the form and function of the internet change, so must advertising. with feeds growing dominant, create content, not ads, that enhance users' experience.
Don Dea's insight:

The internet is undergoing a dramatic visual and structural shift. Examples of the modern internet are all around us. Stalwart media properties like Yahoo! andCNN have completely revamped their site design to center around a news feed, social platforms have committed to feed-based monetization strategies, and modern sites like Medium and Branch have succeeded by offering immediate and intuitive options for the right users at the right time.

The modern internet is driven by design. Despite the incredibly intricate algorithms required, the goal is to create sites and applications that are devoid of clutter and complication.

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Using Webmaster Tools for Content Strategy

Content strategists will always be guessing at what their audience wants. But data from Webmaster Tools can provide good clues, so why not make it a more educated guess?
Don Dea's insight:

have you ever wondered how your content performs before the click?

  • How many web searchers see your content in search results?
  • Which keywords and content get a lot of eyeballs, but relatively few clicks?
  • What topics could you add to your editorial calendar to exploit strong search interest?
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Measurability is a Key Success Factor for a Social Media Strategy

We are entering the era of social media accountability. Get tips for how to build a social media strategy that is measurable.
Don Dea's insight:
2014 | THE FIRST FULL YEAR OF WIDESPREAD SOCIAL MEDIA ACCOUNTABILITY

If you want to have a shot at positioning social media’s value to the organization and increase your chances of getting budget approval it’s time to think beyond the amazing ideas that you get excited about. We need to start planning to measure and build strategies that are measurable. It’s not that you can’t have a few things on the docket that are feel good, long-term plays. But the majority of your social media strategy has to tie to an impact on sales volume, revenue and cost deflection if you want to really get the management team to open up the coffers. The reality is that management teams want to see social media accountability. They want to see the bigger ROI picture for the investments they have already made and will continue to make. If you start with measurement as a core tenet in your strategy for next year you will be ahead of the curve.

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6 Questions for 6 Community Managers

A community manager is a social catalyst, driving conversations in social networks, blogs, groups, and forums. They’re brand champions, town sheriffs, and caring listeners.
Don Dea's insight:

hey’re brand champions, town sheriffs, and caring listeners.

 

  • They engage, sparking conversation to get things going.
  • They moderate, fighting fires if things go too far.
  • They monitor, with a finger on the pulse and an eye on the streams.
  • They promote. This is patient zero in a viral campaign.
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Big Social Data: The Second Era Starts

Don Dea's insight:
Listening goes Nuclear in the Second Era of Social Media

The geeks knew all along that the really important thing to do in the face of a billion tweets a second (or whatever) is to SHUT UP AND LISTEN. So they got to work building software that could do that.

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Free the Content

Free the Content | digitalNow | Scoop.it
Tracey Parsons believes that content is king and should be free. With the NFL/DirectTV contract expiring at the end of the 2014 season, the door is open for the NFL to distribute live games via Google or YouTube.
Don Dea's insight:

Imagine a day when you can pay directly for what you want to watch on whatever device you may have. This is possible through a number of cable providers, but then, you pay for stuff you don’t watch too. Everyone says a la carte viewing is far more expensive than bundles, but, I long for a day when I can have the content I want and pay the people who create it directly. You know, like Louis CK. Louis CK is a hero of mine because he gamed the system and won. He creates content that he wants to create and then sells it himself directly to his fans. And I gladly pay for it because that is some sweet content.

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Why all business values are not created equal

Why all business values are not created equal | digitalNow | Scoop.it
How can a business be worth both million and 0,000? It depends on what type of value is being determined. “A business owner may think that if a...
Don Dea's insight:

Level of value relates to the control and marketability characteristics of an ownership interest. Controlling interests in privately held businesses are more valuable than minority interests. A controlling owner can unilaterally dictate the operation of the business, sometimes to their benefit and the detriment of the minority shareholders, including controlling the sale of the business and distributions of cash flow. Absent agreements with minority owner protections, a non-controlling owner is just along for the ride, which makes these ownership interests less valuable

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Disruptive HR: An innovation long overdue

Don Dea's insight:
  • Inquisitiveness and remaining open to new and better ideas;
  • Critical thinking and the ability to quickly discard irrelevant information;
  • Foresight to see the likely outcomes of various courses of action;
  • Communication skills and the ability to engender excitement and confidence;
  • Business acumen and a strong desire to continue to learn about the fundamentals of starting and growing a business;
  • Attracting and collaborating with others to execute an action plan.
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Are newspapers still relevant?

Don Dea's insight:

The chaotic media landscape has blurred to the point where it is difficult for companies and organizations to communicate their stories to valued media and still reach their desired audiences. A dominating certainty is that the lines between print, broadcast, pure digital and social media will continue to disintegrate, further fragmenting the media world and increasing its complexity.

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The Context of Innovation

The Context of Innovation | digitalNow | Scoop.it
The context or environment you are in is critical for innovation. Many of these factors are beyond our control. For example, Edison lived at a time when the world was moving from mechanical to elec...
Don Dea's insight:

1. Organizational Capability

To take an innovation from idea all the way to market is a process that most often takes more than one individual. It takes a team or organization. Does your group have what it takes to grow an idea into a product or service that can be used by others? Take some time to examine this concept. If your group can not look at the process, find people who can. Many good ideas don’t become innovations because organizations do not have the capability to take the idea all the way to market.

2. Market Preparedness

I was involved with the development of a new innovative approach to a product. Significant time and effort was spent talking with customers about what they wanted and incorporating their ideas into the product.

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Personal Branding, Power & Influence

Smart Business Blog
Don Dea's insight:

A personal brand is the unique promise of a person’s value. It is also the process of uncovering, creating, building and promoting your brand to your target audience. Just like products, people can brand themselves to stand apart from the competition. How can you make it happen for yourself if no one knows who you really are?

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Forget mobile payment, think mobile loyalty

Forget mobile payment, think mobile loyalty | digitalNow | Scoop.it
Don Dea's insight:

• Eighty-five percent of consumers said they would benefit from storing and organizing offers and loyalty cards on their phones

• Sixty-seven percent would try a mobile wallet if it meant better promotions, organized coupons/offers/loyalty cards, more relevant offers and an enhanced brand experience

• Fifty-nine percent said these features would positively impact their perception of the retailer

Focus on mobile loyalty not only provides great customer value, it overcomes a major stumbling block in mobile payments.

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Believe It or Not – Classroom Training Isn’t Dead

The popularity of mobile, social, and elearning might lead us to think classroom training is dying. But Brandon Hall says classroom training is up 5%.
Don Dea's insight:

The key for training providers (whether they’re internal or external) is to understand these “additional goals” for the event. These might not be formal learning objectives as much as they are event objectives. Trainers and facilitators need to build time for these interactions to take place. And smart companies are finding ways to use trainers in the activities.

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Tom Hood's comment, September 13, 2013 7:09 AM
Love this post and agree 100%. The challenge is to make in-person training more valuable to organizations and participants. Collaborative learning supported by technology, linking learning to vision and purpose in the organization, and most importantly building relationships and networks up and down (with leadership) and across the organization (across silos). And closing with brainstorms or ways of capturing insights all support learning that makes a difference.
Tom Hood's curator insight, September 13, 2013 7:15 AM

Love this post and agree 100%. The challenge is to make in-person training more valuable to organizations and participants. Collaborative learning supported by technology, linking learning to vision and purpose in the organization, and most importantly building relationships and networks up and down (with leadership) and across the organization (across silos). And closing with brainstorms or ways of capturing insights all support learning that makes a difference.

 

See our announcement about a "new era in talent development and learning" http://cpa.tc/32f and how we are introducing new collaborative technology tools (conferences.io, ThinkTank), refelctive learning tools like our i2a: Insights to Go, and facilitated group learning with our soon-to-be-famous #MBSN approach - managament by sticky notes.

 

Tie the learning to your vision, mission and purpose, connect with your top leaders and you have "learning that matters".

 

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Using Analytics to Plan Great Content

Struggling to plan your editorial calendar? Here’s how to look back at what’s worked in the past.
Don Dea's insight:

Many marketers find Google Analytics intimidating, but it’s well worth digging into. Writers often resist the idea of letting numbers guide their words. I got into SEO originally because it was “copywriting with a scoreboard.” My competitive nature pushed me to learn analytics so I could see how well my writing performed against similar content. Once you start digging into the information, you’ll see the numbers start to tell a story. Understanding that story can help you create better content, seen by more people.

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Introducing the Fifth P of Marketing: Proper Name

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Don Dea's insight:

Seldom do we get asked about the most-important issue in marketing. The proper name. That's an issue we usually have to drag into the discussions.

Every name comes with baggage
There is no such thing as a perfect brand name. Some names are hard to pronounce. Some names are hard to spell. Some names are too long. Some names are unusable because the website is not available.

And many brand names have built-in perceptions that may conflict with the position the brand wants to occupy.

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One Bad Experience Can Ruin a Lifetime of Loyalty

Are customers really loyal? Are marketers confusing loyalty with unwavering devotion? Take a look at how one bad experience with Southwest cost them a lifelong customer.
Don Dea's insight:
Loyalty,  /ˈloiəltē/The quality of being loyal to someone or something.A strong feeling of support or allegiance.WHAT IS THE PRICE OF OUR LOYALTY?The price of our loyalty is ONE bad experience.

Have you ever thought about what it would take for your most loyal customers to leave you for another brand? If you seriously think your most loyal customers are there to stay, no matter what, you have a rude awakening coming. The answer is actually quite simple. The price of our loyalty is one bad experience. 

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The Future of Marketing Has Little To Do With Marketing

The Future of Marketing Has Little To Do With Marketing | digitalNow | Scoop.it
Don Dea's insight:

Do you realize just how much is changing right now? I promise you that it’s bigger than you think. And your role in this is also much grander than you know or believe. See, disruptive technology, social networks, new influencers, they’re leveling the media hierarchy. The ado of crafting messages, pushing them upon targets, and propagating them every and any way possible while attempting to control your story is not only the old way, it’s the very thinking that’s held marketing back for decades. But you? You’re at the forefront of a new era and marketing communications and its future is in your hands.

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10 Most Visited Cities In The World- 2013

10 Most Visited Cities In The World- 2013 | digitalNow | Scoop.it
Many of us like to explore new places and taste new foods and learn about their culture, but we never gave a thought before preferring a place to vis
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Sally Egan's curator insight, September 15, 2013 5:20 PM

Tourism....info graphic on world top tourist cities.

Lorettayoung's curator insight, May 8, 2014 8:34 PM

where's australia

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Social Business Strategy DNA

Social business strategy DNA infographic inspired by “The Seven Success Factors of Social Business Strategy“, an e-book co-written by Brian Solis and Charlene Li from the Altimeter Group.
Don Dea's insight:

Using a blend of research and real world client data, Solis and Li have established a social business strategy DNA – a set of strategic characteristics that are common among successful social organizations.

The book highlights seven success factors, including social business best practices, pitfalls, and practical exercises to help guide you

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The Power Of Seven Simple Questions

The Power Of Seven Simple Questions | digitalNow | Scoop.it
Don Dea's insight:

Although Bacon once said, “Silence is the sleep that nourishes wisdom“, I’ve found an increasing tendency in business to allow forceful and unstructured extroversion to loudly and clumsily persist and thrive. Unfortunately, we live in a world where noise is often confused with progress, success or intelligence. In my opinion, it’s the introverts who have it all figured out, for it’s within those quiet in-between times that the sparks of insight can truly catch flame.

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Productive Innovation

Productive Innovation | digitalNow | Scoop.it
Don Dea's insight:

 As long as you are going to need to work and perspire, you might as well be productive.

Recently, I read an article on the Forbes.com website titled, “9 Habits of Productive People.”  It has some interesting thoughts on how to be productive.  Two of the ideas really hit home with me.

1. Take More Breaks – In our working with companies, this idea has proven to be a great key to innovation.  Edison worked hard and took breaks.  He took a little time away to refocus and then was more productive when he returned.

2. Stop Multitasking – People think when they are doing a lot of different things at once they are getting a lot done.  In reality, they are often getting a lot of things done poorly.

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Encouraging the magnificence in others

Encouraging the magnificence in others | digitalNow | Scoop.it
  There are so many things to discourage employees from reaching their full potential, that a good part of the work of great leadership should include
Don Dea's insight:

Positive encouragement is important to lifting your leadership and your organization up to the next level. In addition to hiring well and providing critical feedback, you also need to encourage well. This requires seeing beyond your critical eye and observing what is good in others, discovering what they do well, and watching for hidden potential in them. - See more at: http://www.aspire-cs.com/encouraging-the-magnificence-in-others#sthash.BLWAsTxN.dpuf

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3 areas where change can motivate employees and help them stay focused

Don Dea's insight:

Motivating employees can sometimes prove to be a challenge. The weather, personal turmoil or a poor working environment can contribute to a staff’s lack of focus.

 

A few changes in your business’s office can increase productivity. Keep employees motivated and focused by looking to improve these three areas of your company:

 

Office Design, Office Communications; Positive Reinforcement

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The Journey of Innovation

The Journey of Innovation | digitalNow | Scoop.it
Don Dea's insight:

Innovation often begins with creativity and ends with the acceptance of a new product or idea. What takes place along the way? The journey can be long, difficult and treacherous, but exciting. The road will be full of successes and failures.

The video below explores this journey.  Take a look at it.  It may help you better understand the difficulties of innovation and inspire you to keep going.  As with all challenging undertakings, the journey of innovation begins with the first step.  As long as you keep moving forward and trying hard, you are on the road to success.

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Tom Hood's comment, September 13, 2013 5:37 AM
Agree, the journey matters and the video makes the point that innovation is fundamentally a collaborative exercise, not the brilliant spark of the lone genius. It is those successful organizations who can take the creative, innovative ideas and forge them in the strengths of a team who can bring them t market.
Tom Hood's curator insight, September 13, 2013 5:37 AM

Agree, the journey matters and the video makes the point that innovation is fundamentally a collaborative exercise, not the brilliant spark of the lone genius. It is those successful organizations who can take the creative, innovative ideas and forge them in the strengths of a team who can bring them t market. 

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Part-time Employees Need Engagement Too

Employee engagement has been analyzed in depth. But most of the conversation is about full-time staff. Part-time employees need engagement too.
Don Dea's insight:

Engagement is directly linked to our relationships: with the company, within our department and most of all, with our manager. This has nothing to do with employee status. And everything to do with being an employee.

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