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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
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Best Email Marketing Practices and Why Companies Don't Adopt Them

Best Email Marketing Practices and Why Companies Don't Adopt Them | digitalNow | Scoop.it

81% of companies who do regular testing for email marketing say their ROI from email is "excellent" or "good", compared to 72% for those who do "occasional" testing, 65% for those who do "infrequent" testing and only 37% for those who "don't test". However, the kicker is—so few companies actually do testing.

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How Content Is Shared: Close Friends, Not 'Influencers'

How Content Is Shared: Close Friends, Not 'Influencers' | digitalNow | Scoop.it

What emerges is a picture of social networks where stories go viral when lots of people engage with their normal-sized circles to share content. The evidence suggests that the best way to "go viral" is to engage millions of users with great shareable content with the repeatable knowledge that they will share at reasonable interpersonal levels. This methodology doesn't rely on the risky or perhaps impossible task of finding theoretical influentials. It also supports work done by Duncan Watts, Principal Research Scientist at Yahoo! and Buzzfeed Science Advisor, and others on the limits of targeting "influentials."

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Top Ten most charitable cities in United States of America – Cities household who donated money

Top Ten most charitable cities in United States of America – Cities household who donated money | digitalNow | Scoop.it

1) Salt Lake City, Utah – A whopping 68 percent of households give in Salt Lake City.

2) Minneapolis, Minn. – Coming in second, 65 percent of households give in midwestern Minneapolis.

3) Harrisburg, Pa. – In Harrisburg, Pa., 63 percent of all households donate.

3) Greenville, S.C. – Greenville, S.C. 63 percent of all households donate.

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Falling short: a third of us give the boss a big thumbs down

As it turned out, there is plenty that is going wrong, with a third of respondents (34 per cent) saying they only sometimes or never consider their leader to be effective, and even more (37 per cent) saying they are rarely or never motivated to give their best by their leader.

Just four out of 10 reported that their boss never damages their self-esteem, while nearly half think they could do their boss' job, only better – although only about half would actually want their boss' job, a finding which has implications for the future supply of leaders.

"We wanted to hear how the customers of leaders themselves saw their managers and bosses," said Simon Mitchell, Director at DDI UK and one of the authors of the report.

"These findings should be of enormous concern to any business. They show that leaders are failing in their obligation to employees and, therefore, their organisation. The consequences of managers and bosses with poor leadership skills are enormous, and the impact good leaders have in terms of employee motivation and productivity are significant."

Not listening, an inability to deal with conflict, favoritism, a lack of feedback and lack of consultation were among the specific leadership failings highlighted in the survey. Moreover, fully seven out of 10 respondents said that their boss doesn't remain calm and constructive when discussing a problem, suggesting that employees are more likely to withhold problems or issues from their bosses and less likely to engage them in difficult discussions.

The upshot of this lack of fundamental leadership skills is that many managers are failing to foster healthy manager/employee relationships, with negative impacts on areas such as customer service, innovation, and meeting challenging goals.

As the survey also found, respondents felt they would be 20 to 60 per cent more productive if they were working for their 'best ever' boss, with a quarter saying they would be 41 to 60 percent more productive. In other words, for every two to three people managed by their 'best ever' leaders, there would be a productivity gain equal to a whole new extra person.

Comparing the results from people with the best and worst managers (based on respondent perceptions), those reporting they felt motivated to give their best leapt from 11 per cent to 98 per cent, and those reporting that their manager does a good job helping them be more productive went from 5 per cent to 94 per cent.

"Workers report that managers fail to ask for their ideas and input, are poor at work related conversations and do not provide sufficient feedback on their performance, so it's no wonder employee engagement levels are low," Simon Mitchell added.

"Leaders remain stubbornly poor at these fundamental basics of good leadership that have little to do with the current challenging business climate. It's important that organisations equip the people managing their workforce with these basic leadership essentials, and that managers are aware of their own blind spots in these areas. The good news for businesses and employees alike is that many of these leadership skills can be learnt."

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Generational Perspectives Can Strengthen Your Strategy

Generational Perspectives Can Strengthen Your Strategy | digitalNow | Scoop.it
So, how might a member of Generation Y think about "strategy" that would be different from the way it's "always" been done? Here are four things he may be wondering about:

The underlying philosophy: Do others have to lose for us to win? Boomers, themselves competitive and driven, are conditioned to ask "how can we win?" But as the cost of communication decreases, businesses are becoming part of a complex network. And, the rule of network economics is that open systems — systems that allow others to play — are the ones that win. Could our strategy be based on the principle of allowing all participants to benefit from the transaction? Should we?

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Ad Retargeting Returns Higher Results With Prospecting

Ad Retargeting Returns Higher Results With Prospecting | digitalNow | Scoop.it
The results appear to demonstrate that advertisers looking for incremental sales can create more leads with online prospecting -- and close those leads through retargeting. A greater quantity of leads reduces the pressure on advertisers to fight for each retargeting impression that could cause brands to overpay for media.

Read more: http://www.mediapost.com/publications/article/169666/ad-retargeting-returns-higher-results-with-prospec.html#ixzz1oV6tpBJB

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Collusion, culture and bad management

Collusion, culture and bad management | digitalNow | Scoop.it

In my mind, there are only two reasons (but lots of excuses) why managers behave unethically or inappropriately. Either they are unable to behave ethically or appropriately, or they are unwilling to.

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Five must-haves for team members

Five must-haves for team members | digitalNow | Scoop.it

One of the most important decisions you and I make as leaders is, "Who's on our team?" The results you'll pursue will change over time, skills can be developed and community can be strengthened. However, if you have the wrong people around the table, your ultimate success will always be in jeopardy.

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Tablet Demand Explodes, Creates Global Phenomenon

Tablet Demand Explodes, Creates Global Phenomenon | digitalNow | Scoop.it
tablets are also gaining ground in the workplace. While people mainly use them in the living room, 37% of U.S. tablet owners bring them to work. Tablets are also a global phenomenon, with only 43% of the 55 million iPads sold through the end of Apple's last fiscal quarter bought within the U.S. The remainder went to consumers and businesses in the other 90 countries where the iPad is available.

Read more: http://www.mediapost.com/publications/article/169522/tablet-demand-explodes-creates-global-phenomenon.html#ixzz1oV6PdAH6

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Socially irresponsible

Socially irresponsible | digitalNow | Scoop.it

"Social media is like teenage sex - everyone wants to do it. When they do they're a bit disappointed, but they practice and it gets much better," says LinkedIn's EMEA marketing solutions director, Josh Graff, in response to the research released by the CIM.

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Leadership and Resourcing

Leadership and Resourcing | digitalNow | Scoop.it

t’s not what you have, but what you’re able to make out of what you have that matters. Every great leader understands the importance of creating leverage via proper resource allocation. The best leaders possess an innate understanding of how to create resources where none exist - they know how to deploy and redeploy resources to maximize opportunities and to minimize risk. So my question to you is this; are you over-resourced, under-resourced, resource aligned, or do you even know? In today’s post I’ll look at the topic of resourcing as a key success metric for anyone in a leadership position.

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ransforming Your Organization - Founder of Altimeter Group, Author of Open Leadership, Coauthor of Groundswell

ransforming Your Organization - Founder of Altimeter Group, Author of Open Leadership, Coauthor of Groundswell | digitalNow | Scoop.it

Prediction #1: Consumers will reward transparent companies with their loyalty. Companies must get courageous with transparency and make it an every day occurrence. Or they will face the wrath of outraged customers.

Prediction #2: Your customers want to be known. Your customers don’t merely want you to understand their needs or pain points. They want you to know them as individuals anywhere and anytime they engage with you.

Prediction #3: Connected leaders and employees will create sustained competitive advantages through a culture of sharing. This year will see some companies pull ahead of others because they are able to collaborate, innovate and execute better and faster thanks to an ingrained culture of sharing.

One thing I hope you see is that becoming a success social business has at its core being a successful business, period. The tactics and etiquette of social business may be unique, but the foundations are rooted in solid business strategy and practice.

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Two Great Examples of Filtering to Improve Your Information Diet

Two Great Examples of Filtering to Improve Your Information Diet | digitalNow | Scoop.it

The problem of “information overload” isn’t particularly new — it’s a problem older than our nation, and a problem that still has not been solved. You know why? Because the problem isn’t information overload. Trying to solve an overload problem is impossible. Are we obese because we have “food overload”?. Of course not— it is not the poor (mostly) inanimate food’s fault. We’re obese because we have “food overconsumption” and while the abundance may make it easy to be fat, it isn’t as though the food’s mere existence is making us fat. Simply putting Paris Hilton in a room full of Tyson Anytizers won’t make her gain weight.

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Fade or gain?

An idea introduced to a population almost always fades away. Send 1,000 people a coupon, and perhaps 20 use it. To get more usage, you either need to ping the audience again or find a new group of people.
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Saved by the Cell – Five reasons to give smartphones to your employees

Saved by the Cell – Five reasons to give smartphones to your employees | digitalNow | Scoop.it

Memo-taking. Instead of scribbling down ideas on a sheet paper that will surely be lost at some point during the day, employees can use their phones to log important information, no matter when it comes in. Staffers can take important memos anywhere, especially with the host of mobile applications available for note-taking such as Evernote and Microsoft OneNote. In addition, going paperless reduces your carbon footprint.

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Old Media Influence Over Social Media

Old Media Influence Over Social Media | digitalNow | Scoop.it
A Slow But Obvious Change is Underway

The old media models of propaganda, power and politics are changing slow but sure. The changes aren’t likely to be found in new media communities following old media models. Rather the changes can be found in small “communes” of people who think outside the old models.

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What Does It Mean To Be Trusted

What Does It Mean To Be Trusted | digitalNow | Scoop.it

“I don’t get upset when people lie to me, I get upset that from now on I can no longer trust them”

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Privacy Concerns Affect Purchase Decisions

While social media companies like Facebook are just one factor contributing to this trend, it seems undeniable that they are also one of the most prominent.

These concerns have real impacts on purchase decisions, Edelman noted, to the extent that consumers are now “weighing considerations about security and privacy as heavily as those relating to a product's design, style, and physical dimensions.”

Thus, 48% of respondents said that data security is one of the top three factors they take into account when shopping for smartphones -- in many cases ahead of considerations like style, design, warranty, and the size of the product. Likewise half of desktop shoppers and 42% of tablet computer shoppers say data security is one of their top three considerations when choosing a device.

In the same vein, 46% of respondents said they have left or avoided companies that suffered security breaches. And there is clearly a perception that companies aren’t doing enough to protect data and privacy. Thus while 92% of respondents said data security is important in finance and banking, only 69% said they actually trust financial institutions to protect their personal information. Similarly, 84% said they think data security is important for online shopping, but just 33% said they trust online retailers to protect it.

Read more: http://www.mediapost.com/publications/article/169669/privacy-concerns-affect-purchase-decisions.html#ixzz1oV39cBFb

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5 Reasons You Need to Meet in Person

5 Reasons You Need to Meet in Person | digitalNow | Scoop.it

You're off the record. In Silicon Valley and many other places, there are few private offices. Many of my clients work in cubes and can’t have private telephone conversations with me or anyone else. This means that when I talk to them on the phone, I might not get to hear the most important information they can share: the unique team dynamics or executive’s personality quirks that would make or break our ability to match an expert consultant. Over sushi or a latte or a walk around the block, my clients can let me know more -- with more color -- than they can over the telephone or in an email.

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8 Old-School Rules for Gen Y

8 Old-School Rules for Gen Y | digitalNow | Scoop.it
1. Wake up earlier. You may have had a schedule you set in college, but now the work world has its own schedule: Not only do you need to show up for it, but you need to be awake and highly functioning. Attendance is only graded in the negative; performance is what is graded in the positive.

2. Details matter. Grammar, spelling, dress, and communication form and structure all matter. “They know what I mean” shows sloppy work and sloppy thinking. In a world that moves faster and is more deeply connected, little missed details can lead to big mistakes.

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The Antidote to Insecurity

The Antidote to Insecurity | digitalNow | Scoop.it

Then I slowly realized it wasn’t so bad.

Even though I was standing only a few feet away from people throwing at me, I actually had more time to react, not less. And I was now up front with the better players, players who actually looked out for each other and tried to work together. Somehow I didn’t feel nearly as alone.

Nothing about me had changed. I was no quicker, no smarter, no stronger… yet simply by moving up front, everything had changed. I felt more confident. I felt in control.

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Britons 'bored by social networks'

Britons 'bored by social networks' | digitalNow | Scoop.it

According to the research, 41 per cent of the British online population claim to be getting bored with social media and say they will use it less.
However, the uptake and usage of sites such as Facebook and Twitter, is still growing.
Nearly two thirds (65 per cent) of the UK online population have used Facebook in the last month, while 23 per cent of all UK web users have logged onto Twitter during the same period. Other popular internet brands include LinkedIn, Google+ and Spotify.
But the YouGov research found that just under a quarter of the British online population who regularly use Facebook, are going on it less than they did a year ago.
Nineteen per cent also reckon they will continue to use the world’s most popular social networking site less and less over the next 12 months.

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How to Avoid Confrontation... and Still Succeed

How to Avoid Confrontation... and Still Succeed | digitalNow | Scoop.it
A customer complains: Your anxiety levels spike and your voice reverts to puberty pitch. The more upset the customer, the more you do to solve the problem, sometimes well past the point of justification.

Afterwards you rationalize your behavior, thinking, “Customer satisfaction is the key to my business. Plus I can't afford poor word of mouth.”

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Imagineering the future of work

Some of the myths he uncovers that impact how we work today, and have implications for the future include:

New workers are always whining about the need for more technology. Actually, according to the study, younger workers are 20% more likely to accept and use whatever your company has at its disposal than older workers. They're more comfortable with technology and have a greater understanding of its possibilities.

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5 Reasons Why E-Books Aren’t There Yet

5 Reasons Why E-Books Aren’t There Yet | digitalNow | Scoop.it
An unfinished e-book isn’t a constant reminder to finish reading it.

Two months into 2011, The New York Times tech reporter (and former Wired reporter Jenna Wortham) wrote excitedly that she had finally finished her first e-book — how is such technological tardiness possible for someone so plugged in? Wortham had an excellent explanation: She kept forgetting to pick up any e-book she had started reading. It took the solemn determination of a New Year’s resolution to break that spell.

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