digitalNow
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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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Your New Competitive Advantage

Thriving under uncertain conditions
Don Dea's insight:

The bottom line? Emotional Intelligence is the fuel that accelerates good leaders into great leaders who are prepared to successfully cope with the harsh climate of constant change. Is your company helping its employees increase their Emotional Intelligence to weather the unavoidable economic storms? Have you made efforts individually to raise your emotional IQ? Feel free to share your challenges and results! I’d love to hear about your experiences.

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This Is How Much The Government Owes Us In Taxes For The Shutdown

This Is How Much The Government Owes Us In Taxes For The Shutdown | digitalNow | Scoop.it
A group of creatives made a site in response to the government shutdown that tracks how much money has been collected from taxpayers since the U.S...
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What can opt-out boxes teach us about giving to charity?

What can opt-out boxes teach us about giving to charity? | digitalNow | Scoop.it
We worked with Smile Train on a daring solicitation idea that paid off.
Don Dea's insight:

How does a charity stand out then? One idea was to send out hundreds of thousands of letters that tell households that if they donate just this once, they’ll have the option to never get another solicitation again from Smile Train. Who would do this, we thought? A charity that really believed in its cause. 

The downside, of course, was substantial. Households could have responded by making a token donation just to never be bugged by Smile Train again. Smile Train could have lost access to hundreds of thousands of households—households they’d never be able to reach out to with new ad campaigns. It was like if when Coca Cola unveiled New Coke, it had destroyed the original formulation of Coke because it was that confident in its product.

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When a Leader Needs to Take a Break

Don Dea's insight:

Finding the right balance between leading others and feeding your own professional spirit is essential for success and fulfillment. When the balance tips too far in one direction, the dissonance between your own needs and your daily efforts creates stress. This internal distress is the signal that it’s time to change something in your work life.

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The Irrationality of Employee Engagement

The Irrationality of Employee Engagement | digitalNow | Scoop.it
Does the irrationality of the results found in the Ultimatum Game have any application to our efforts with employee engagement?
Don Dea's insight:

We don’t believe it works…

We focus too much on high tech and not enough on high touch…

We try to automate what is essentially a people problem, not a process problem…

We don’t walk the walk with respect to discretionary effort…

Well – let me add one more to the mix.

We can’t decide where the “fairness” line is when developing the engagement equation.

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Three things required for resilience

  Resilience allows you to weather the bumps of life. Leaders need to be resilient to help others become and stay resilient. I've been lucky in life
Don Dea's insight:

Perspective: In almost every situation that can knock you or your employees off their feet, you can find perspective if you look for it. Ask yourself (even in the midst of a corporate restructuring, a job loss, or a dysfunctional organization), “What’s the worst that could happen?”. If you look beyond the immediate state of affairs you’re dealing with, you may even see that there is opportunity there. Better yet, your job is to help yourself and those you lead to envision something beyond the immediate tough times - See more at: http://www.aspire-cs.com/three-things-required-for-resilience#sthash.WoEp9LhY.dpuf

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Lonely At The Top

Lonely At The Top | digitalNow | Scoop.it
When people think of CEOs, the general perception is that they have it made. But what happens when the reality is different then the perception? The concerns of those who have made it to the top are easy to dismiss.
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5 Core Attributes of Experiential Marketing

5 Core Attributes of Experiential Marketing | digitalNow | Scoop.it
Do your customers interact & connect with your brand creating memorable experiences? If not, test experiential marketing defined by these 5 attributes.
Don Dea's insight:

Experiential marketing enables prospects and customers to interact and connect with your offering in a way that creates memorable branded experiences. Based on these brand-related encounters, customers become more connected to and invested in your offering. This results in increased awareness and sales for B2C, B2B and NFP (not-for-profit) brands.

The growth and interaction of social media, content marketing and mobile provide an environment that’s ripe for experiential marketing. As a result, these branded encounters augmented through mobile devices seamlessly produce highly effective social media engagement that yields content marketing in the form of images and video, social media commentary andratings and reviews.

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What Makes Marketing, Social?

Social marketing is meant to create closer relationships with your consumers, yet often what we understand as social marketing is not social at all, it is generic media delivered through social tools.
Don Dea's insight:

The bottom two points can defined through asking yourself - your brand - these two questions 

  1. In what context does our offer become social?
  2. When does our target customer want to socialise?

These questions revolve around one key premise.....FROM YOUR TARGET CUSTOMER'S POINT OF VIEW.

The context is important because it defines what kind of content will create value to them....the context will depend on industries and may relate to the purchase cycle. 


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The “Short Pass” Approach

The long bomb is one of the most exciting plays in football and in business. But is it the best approach to winning?
Don Dea's insight:

Then create a framework of measured action steps to get there, mapping out quarter by quarter what it will take to achieve interim destination points along the way.

The process starts with evaluating the gaps between your current reality and the ultimate transformational destination. Then identify what you will do incrementally different to achieve your goals.

• What will happen in the next three months to make progress?

• What operating goals and strategies can you achieve in that timeframe?

• What capabilities must be in place to support getting there?

- See more at: http://www.innovationexcellence.com/blog/2013/10/06/the-%e2%80%9cshort-pass%e2%80%9d-approach-to-winning-in-business/#sthash.ZrkfarWR.dpuf

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Best Practices for Innovation

Best Practices for Innovation | digitalNow | Scoop.it
Every company serious about innovation should anchor their pursuit in a vision, strategy and goals for innovation. These core innovation components should address not just enabling technology but processes and culture too.
Don Dea's insight:

The framework includes best practice processes and solutions that offer a strategic roadmap. The roadmap offers techniques that are proven through experience to improve innovation and innovation management performance. For example, the framework shares lessons learned from Microsoft’s own innovation strategies and processes that help fuel innovation across the Microsoft enterprise. These processes are used within Microsoft, enabling teams to quickly implement innovation programs that are fit for purpose.” - See more at: http://www.innovationexcellence.com/blog/2013/10/02/best-practices-for-innovation-from-microsoft/#sthash.QLLyuAI1.dpuf

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Is Leadership an Increasingly Difficult Balancing Act?

The notion that organizations increasingly will have to pursue transient strategic advantage rather than sustained advantage intensifies the challenge for leaders, says Professor Jim Heskett . What do YOU think?
Don Dea's insight:

large successful organizations in the future will have to support both traditional hierarchies to exploit core businesses and networks that are better suited to pursuing new opportunities. It will require leaders who can build and lead what he terms "dual operating systems," staffing innovative networks with volunteers from the existing hierarchy, comprising a "guiding coalition" that can coordinate the strategic direction of network efforts with the overall strategy being pursued by the more conventional hierarchy.

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10 Myths of Creativity

Don Dea's insight:

Eureka...Breed...Originality...Expert...Incentive

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Can You Love What You Don’t Know?

Can You Love What You Don’t Know? | digitalNow | Scoop.it
Making peace with unknowing
Don Dea's insight:

I want guarantees. I want to know, for certain, that I won’t regret my decision, that I’ve made the “right” one, that there will be nothing but happily-ever-afters. But the world doesn’t work that way… Sometimes we just don’t know—and every decision is simultaneously a best guess, a leap of faith, a mistake-in-the-making, an opportunity for regret, and a possibility for a richer, more deeply fulfilling life.

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Reversing Ideas About Engagement

Reversing Ideas About Engagement | digitalNow | Scoop.it
It seems like every business wants to "engage" us. Engagement has become the new management mantra and piles of money are being spent on learning from engagement experts who will show you how your ...
Don Dea's insight:
The Three P’s

Engagement is part of intangible capital that stems from the emotional involvement of human capital. Human capital is an total economic view of the human being acting within economies, which is an attempt to capture the social, biological, cultural and psychological complexity as they interact in explicit and/or economic transactions.  Economic transactions represent an exchange of value between two or more parties. The exchange of value includes people, processes and products/services that create transactions from the exchanges.

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A New App Reveals The Secrets Behind Van Gogh's Masterpieces

A New App Reveals The Secrets Behind Van Gogh's Masterpieces | digitalNow | Scoop.it
You may not have wanted to touch Van Gogh but this app allows you to touch a Van Gogh.
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Importance of Big Data

Importance of Big Data | digitalNow | Scoop.it
Big Data is useful, all right, but only if it's the right Big Data. You can't just have data just for the sake of having data.
Don Dea's insight:
  • Consumers are 2X more likely to buy a specific product if their close friends did, yet most marketers cannot identify the real-life relationships between their customers
  • The top 10 percent of influencers can drive up to 50 percent of a brand's revenue, yet most marketers cannot pinpoint these individuals in their database
  • Purchase influencers are usually NOT who marketers think they are -- they are often not the high spenders, vocal brand advocates or social media superstars
  • Purchase influencers are category experts but tend to be the people others ask about products rather than the people who proactively discuss products
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Amazing Facts: Social Media 2013

Amazing Facts: Social Media 2013 | digitalNow | Scoop.it
Don Dea's insight:
  • 74% of marketers believe Facebook is important for their lead generation strategy
  • 28% of Retweets on Twitter are due to inclusion of “please RT!”
  • 40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities
  • 42% update their profile information regularly on LinkedIn
  • Every second 8000 users like some or other photo on Instagram
  • 80% of total Pinterest’s pins are re-pins
  • 4.2 billion people use mobile device to access social media sites
  • Social media generates almost double the marketing leads of trade show, telemarketing, daily mail, or PPC
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Social Customer Service

Social Customer Service | digitalNow | Scoop.it
Social shoppers have seen the future and they like what they see. So what's the best way to approach social customer care?
Don Dea's insight:

Social customer care is more than just basic customer service. It means creating ongoing, detailed and sustained conversations with customers, prospects and even those who are “just looking.” Through online communities and other forms of social interaction, there are more opportunities to foster sustained dialogue, ask “tough” questions and follow up on issues raised. Instead of relying on verbal communications that dissipate as soon as the words are spoken, there is a written record of questions, responses, opinions and comments. The challenge is turning this detailed anecdotal information into data, and then using that data to improve results for both the customer and the business.

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The Era of Access Rather Than Ownership

I grew up in an era of exchange. I exchanged money in order to use it, however there is a subtle shift in business models that now realises that accessibility can be better than ownership.
Don Dea's insight:

Think Rentarunway, think Zipcar, think about the hot desking in business hubs.....people are paying for what they need, what they want to use....even iTunes you can buy the tracks not the album.

The social generation has grown up have access to knowledge, information, services. They are not in a position to own their homes because of the recession, banking crisis and even student debt. They don't see ownership in the same way as my generation (gosh I feel old!).

It has been a subtle move from an era of exhange of money, to an era of exchange for access.

Business models will have to change with the advent of new technology. There are not the bastions of their product, choice is now available...access to suppliers around the globe mean that consumers can decide what they actually want and how they want it delivered.

As much as established brands protect their offering, new start ups offer something new and are often reflecting this change in consumer perception. AirBnb started as a money making initiative but in essence what it did is deliver what people wanted...access to a home not a hotel room at affordable prices, in different cities.

So when you think of what you offer...is there a new revenue stream from providing access rather than exchanging ownership?

- See more at: http://www.theengagingbrand.com/2013/10/access.html#sthash.NsTPtXKd.dpuf

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The Market Opportunity of Being Worse at What You Do!

Don Dea's insight:

We sometimes meet and focus our thinking on being better.....what about we looked at being 'worse' at what we do? Do you think 3M would have had a meeting to think about a product that was less adhesive? No...yet look at the commercial success of Post It Notes - 

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How to turn idea into a creative idea

Business culture is one of those things that is hard to define but you just know, really sense it when it is strong - for good or bad! Great cultures share one thing....a sense of comaraderie rather than what I call "function-itis".
Don Dea's insight:

It is not who had the initial idea, the team need to own the idea and add their own expertise....because it is the team that will bring together the whole package that will create customer engagement and the take up of that precious idea. - See more at: 

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Chicken Feet and Oreos

Chicken Feet and Oreos | digitalNow | Scoop.it
Now you might be asking yourself... What do Cookies 'n' Cream Oreos and chicken feet have in common?
Don Dea's insight:

What do Cookies ‘n’ Cream Oreos and chicken feet have in common?

In short, both cookies ‘n’ cream and chicken feet involve valuable delicacies that that come from what people previously thought of as waste products from the production of something that was seen as more valuable.

- See more at: http://www.innovationexcellence.com/blog/2013/09/24/wasted-innovation-chicken-feet-and-oreos/#sthash.oJ8HU23u.dpuf

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