digitalNow
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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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Leadership Is More than Interpersonal Skills

There are many ways to lead.
Don Dea's insight:

“Nobody told them to do it. True Nucor people — culture just reacted to situation. I was blown away, but I shouldn’t have been.” “Who better to do the job than the people who own it? They’re in this together. I don’t want somebody else [e.g., contractors} in there fighting the battle. We know the result we’re looking for, and we’re prepared.”

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Will Your Leadership Improvements Stick?

An interactive tool helps measure how effectively you're turning training into action.
Don Dea's insight:

Debate rages about how much of what is taught in leadership courses actually transfers to leadership practice. Some have suggested that knowledge transfer is as low as 10%. Other studies show the number closer to 60%. We estimate that 20% to 30% of ideas learned in leadership training turn into practice. Whichever of these statistics you believe, it is clear that the investment in leadership training (as well as coaching, performance management, and individual development plans as well) is not having the impact it could, or should. And the failure comes with a significant cost: An estimated $60 to $80 billion is spent annually on training in the United States alone.

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What Inspiring Leaders Do

What Inspiring Leaders Do | digitalNow | Scoop.it
Inspiration is what people want. Here's how to give it to them.
Don Dea's insight:

That is, a leader could be inspirational in setting a stretch goal, say, in a number of different ways. She could, for instance, do it by creating a compelling vision (which we dubbed, unsurprisingly, as the “visionary” approach). Alternatively, she could meet with team members and have them, collectively, set the goal (taking what we call an “enhancing” approach.).

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What Keeps Marketers Up at Night?

What Keeps Marketers Up at Night? | digitalNow | Scoop.it
Marketing Strategy - The foremost worry for marketers is reaching customers, with 82% saying it is a major concern, according to a recent survey by Adobe.
Don Dea's insight:

Digital Demands

  • Only 48% of the digital marketers surveyed feel highly proficient in digital marketing.
  • Generalists are even less confident, with just 37% saying that they feel highly proficient.
  • Overall, only one in three marketers think their companies are highly proficient in digital marketing, and only two out of five marketers think their colleagues and peers are highly proficient.
  • In particular, marketers feel ill equipped to tackle the digital challenges of e-commerce, personalization, and measurement.



Read more: http://www.marketingprofs.com/charts/2013/11725/what-keeps-marketers-up-at-night#ixzz2gA1sVgIF

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12 Tenets of Content Creation

Content - Are you reaching out to your customers when they have questions? Here are some 12 tips to help you answer the questions they are asking (not just the ones you ...
Don Dea's insight:

It's all too easy to go down the "we are amazing" path of content creation, producing content that's self-promotional, geared for driving clicks, or—worse—content that's not really valuable to your target audience. There's a huge difference between random people reading your stuff and a highly targeted tribe of consumers engaging with your content. Customers want what they've always wanted: someone they can trust.

Read more: http://www.marketingprofs.com/chirp/2013/11746/12-tenets-of-content-creation-infographic#ixzz2gA1UYAbg

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eight trends to 2020

Don Dea's insight:

Macro trend: The next billion consumers. The rising wealth of emerging economies will continue to bring a broader range of consumption goods to huge numbers of new consumers. More of them will cross the critical annual household income threshold of $5,000, planting them in the ranks of the “global middle class” and enabling more discretionary spending. Although still considerably poorer than the middle-class consumers in the advanced economies, their vast numbers and increasing ability to devote more income to a broader range of goods and services will create an enormous new market. Estimated contribution to global GDP by 2020: $10 trillion.

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Mobile Devices, Gmail Tabs Affect Email Opens

Mobile Devices, Gmail Tabs Affect Email Opens | digitalNow | Scoop.it
The share of emails opened on a mobile device is now approaching 50%, according to research.
Don Dea's insight:

47% of worldwide emails in August were opened on a mobile device, up 3% from July and an increase of 24% year over year. In comparison, web users opened 32% of emails using a desktop client such as Outlook or Apple Mail and 21% opened emails via a webmail service, such as Gmail, accessed in a web browser.
Read more at http://www.emarketer.com/Article/Mobile-Devices-Gmail-Tabs-Affect-Email-Opens/1010242#PlsOlKAUYMUupvBv.99

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5 Things You Must Do Before Executing Your Digital Strategy

5 Things You Must Do Before Executing Your Digital Strategy | digitalNow | Scoop.it
Why do some brands' marketing soar while yours just stagnates? Successful marketing starts with a digital strategy, specifically these 5 things.
Don Dea's insight:

Don’t make the mistake of confusing business goals with digital goals. Business goals are where everything starts. It’s the reason why you’re using social media, it’s the reason you’re creating content and it’s the reason you want to do marketing in the first place.

The typical business goal starts with something along the lines of this:

Improve Customer Satisfaction

At first glance this might sound great, but don’t fall for it.

As a digital marketer, you need to hold yourself to a higher standard since the entire industry is built on accountability and measurement. One of the most tried and tested approaches to developing goals that work is the SMART system: Specific, Measurable, Attainable, Relevant and Time Based.

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25 Facebook Statistics - AllFacebook

I

Don Dea's insight:

the social network’s total of 1.15 billion monthly active users as of the end of the second quarter, or the average number of photos uploaded per day, around 350 million. Some are not as well-known. For example, did you know the total number of Facebook employees as of August, or the total number of location-based posts on the social network?

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Nearly Half of B2Bs Expect a Marketing Budget Bump in 2014

Nearly Half of B2Bs Expect a Marketing Budget Bump in 2014 | digitalNow | Scoop.it
Business-to-business companies (B2Bs) in the US are looking ahead to 2014, with only 3% expecting a decrease in their marketing budgets next year and nearly half expecting to increase marketing spend.
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16 Critical Mistakes Business Owners Make

16 Critical Mistakes Business Owners Make | digitalNow | Scoop.it
Running a business is tough. And too often, business owners get so involved in day-to-day activities that they forget about critical, longer-term tasks they must do. Below are 16 such tasks and reminders.
Don Dea's insight:

Diversify Your Revenue Sources

While it’s nice to have a major client, it is important to make sure your total revenues comes from multiple sources and is diversified enough that you can survive the loss of one or a few clients.

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What, Exactly, Will Wearable Apps Do?

What, Exactly, Will Wearable Apps Do? | digitalNow | Scoop.it
Clever apps might persuade people that they need a wrist-worn computer.
Don Dea's insight:

The two most promising platforms are the headset and the smart watch. But while the only viable headset is Google’s still-in-beta Glass, smart watches and smart watch apps have arrived. These early smart watches may also help clarify what does and doesn’t work for software development in the broader emerging category of wearable technology.

The first devices include Samsung’s Galaxy Gear ($300) (see “Is Samsung’s Galaxy Gear the First Truly Smart Watch?”), Qualcomm’s Mirasol-screened Toq ($300), and the Kickstarter-backed Pebble ($150). Apple is also widely thought to be developing its own “iWatch” (see “Apple Needs a New Category to Reinvent”).

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How Digital Time Spent Breaks Down by Device, Gender, Content Area

How Digital Time Spent Breaks Down by Device, Gender, Content Area | digitalNow | Scoop.it
There are myriad ways to dissect web users’ online habits, and each breakdown uncovers greater targeting context for marketers.
Don Dea's insight:

While the desktop PC may still have the greatest reach among US web users, time spent accessing the internet via mobile has surpassed time spent on the PC, according to research from mobile ad network Jumptap and comScore. This is in keeping with eMarketer’s findings, which estimate that this year, for the first time, time spent on nonvoice mobile activities will surpass time spent online on desktops and laptops.

comScore and Jumptap found that in April 2013, time spent accessing the web on smartphones and tablets surpassed time spent online on the PC by 2 percentage points. The amount of time women 25 to 49 years old spent on the smartphone and tablet was particularly notable, reaching above 60%, while for men in that age range, the PC remained the platform where they spent more than half their online time.


Read more at http://www.emarketer.com/Article/How-Digital-Time-Spent-Breaks-Down-by-Device-Gender-Content-Area/1010239#bLsvElhtVksdKJ4Z.99

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Evernote teams up with Salesforce.com on collaboration app

A new version of Evernote’s note-taking and page-clipping application will be available to millions of Salesforce.com users on AppExchange.
Don Dea's insight:

Both Evernote Business and Evernote for Salesforce aim to help workgroups collaborate on documents and share information quickly and easily. Evernote for Salesforce users will be able to “clip” web pages, attach documents, make audio notes and add snapshots and other data to customer records.

Programs that let workgroups collaborate on and share documents are a hot spot now in this era of dispersed workgroups. Cloud file sharing and storage company Box recently announced Box Notes, a collaborative application that allows team members to co-author documents simultaneously. It’s due later this year.

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Reineke Reitsma's Blog

Don Dea's insight:

Brands like Target are beginning to meet young consumers at the crossroads of their social and mobile engagement, a spot very familiar to digital natives. Social media sites like LinkedIn arebecoming keenly aware of the youth market’s rising potential. My colleague Gina Sverdlov recently published a report that quantifies the impact of social engagements on retail behavior among digital natives. She asserts that marketing to this unique generation requires a new set of rules, revealing that young consumers “already have extremely high expectations of companies offering mobile content and experiences . . . [they] are accustomed to using multiple devices to connect . . . and they use their devices to connect to social media.” In our consumer-centric world, studying and establishing a relationship with this rising generation will not only lead to immediate payoffs but will also shape the consumer landscape of the future.

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How and Why to Be a Leader (Not a Wannabe)

Lead people to their better selves.
Don Dea's insight:

Obey — or revolt? Are you responding to incentives — or reshaping them? Here’s the simplest difference between leaders and wannabes. Wannabes respond dully, predictably, neatly, to “incentives,” like good little rational robots. They do it for the money and end up stifled by the very lives they choose. Leaders play a very different role. They don’t just dully, robotically “respond” to “incentives” — their job is a tiny bit of revolution. And so they must reshape incentives, instead of merely responding to them. They have principles they hold dearer than next year’s bonus — and so they think bigger and truer than merely about what they’re “incentivized” to do. If you’re easily bought off from what you really hold dear with a slightly bigger bonus, here’s the plain fact: you’re not a true leader.

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Three Differences Between Managers and Leaders

Stop thinking about your tasks and start talking about your vision.
Don Dea's insight:

Counting value vs Creating value. You’re probably counting value, not adding it, if you’re managing people. Only managers count value; some even reduce value by disabling those who add value. If a diamond cutter is asked to report every 15 minutes how many stones he has cut, by distracting him, his boss is subtracting value.

By contrast, leaders focuses on creating value, saying: “I’d like you to handle A while I deal with B.” He or she generates value over and above that which the team creates, and is as much a value-creator as his or her followers are. Leading by example and leading by enabling people are the hallmarks of action-based leadership.

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The Uncommon Wisdom Of The Marketplace

The Uncommon Wisdom Of The Marketplace | digitalNow | Scoop.it
The past behavior of the marketplace was controlled by rules set by the rulers. Rules were used to protect participants from harming each other or disturbing the economic incentives that enabled th...
Don Dea's insight:

The wisdom of the marketplace matured over time and more and more rules were legislated by the rulers to protect the people and the incentives for participation were designed around an ego-system. The ego-system was designed to serve the self-interest of a few over the well-being of all. The rulers of ego-systems justified their self-interest rules by pointing to all the good they do for society, the industries and jobs they create for the people and the families they support. “After all, they said, If it wasn’t for us there would be no economy.”

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Emerging Student Patterns in MOOCs

Emerging Student Patterns in MOOCs | digitalNow | Scoop.it
Don Dea's insight:

No-Shows – These students appear to be the largest group of those registering for an Coursera-style MOOC, where people register but never login to the course while it is active.

Observers – These students login and may read content or browse discussions, but do not take any form of assessment beyond pop-up quizzes embedded in videos.

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Paperless society?

Paperless society? | digitalNow | Scoop.it
The world is printing a bit less, but not by much. Mobile device printing and emerging markets are forecast to hold the market at about 3 trillion printed pages a year.
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How to Give Great Advice

How to Give Great Advice | digitalNow | Scoop.it
Four tips to help you offer genuinely helpful advice that leads to good decisions.
Don Dea's insight:

Knowing how to give helpful advice, especially when you're the boss, can improve your working relationships and lead to better business decisions
.



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Eighth Annual Hay Group Study Identifies Best Companies for Leadership

Don Dea's insight:

 73 percent of the Top 20 companies reported giving everyone at every level of the organization the opportunity to develop and practice the capabilities needed to lead others, compared to only 47 percent of all other companies. These future-focused companies also look ahead to what roles are – and will be – mission-critical to their success, and then intentionally identify and develop leaders with the right skills to fill those roles. To facilitate this process, the Top 20 companies reported doing more to develop their population of new and mid-level managers, with higher usage rates of web-based leadership modules (72 percent vs. 39 percent at all other companies), classroom-based leadership training (80 percent vs. 55 percent) and mentoring by a senior manager or executive (68 percent vs. 39 percent).

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The Virtues of New Perspectives

Don Dea's insight:

First, Accept what you can't change

 

Africa is different, very different. And there are things about Africa that will frustrate most of us who have become accustom to predictable outcomes in the most basic of situations. 

For instance, in Africa, there are few paved roads and driving on them is the equivalent of riding an antique roller coaster in the midst of a sand storm. The lack of well-maintained roads increased the time required to travel between each destination. The poor roads were not something that could be changed during our travels. So we all learned to accept the situation and focus on the beautiful landscape during our road travel.


There are many external factors to your business that can’t be changed such as the economy, weather, and government regulations to name a few. Do you accept those factors and look for the positive external factors, the opportunities that you and your organization can leverage to your advantage? Or do you spin your wheels focused on what can’t be changed?

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How to Create Millennial Leaders in Your Organization

Don Dea's insight:

1. Clear your mind from stereotypes. In a new study I worked on with American Express, we found that managers have a negative view of millennials. Managers feel that their millennial employees have unrealistic salary/compensation expectations (51%), a poor work ethic (47%), and are easily distracted (46%). Instead of brushing those stereotypes off on your millennials, have an open mind, look past them and give them each a chance. Of course, some will play into the stereotypes but many won't and you have to respect them instead of single them out.

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A Leadership Lesson from Trappist Monks that Made Me Rich

Don Dea's insight:

The Trappist secret to remaining detached in the heat of business battle is to be rooted in higher set of values: a set of values that transcends the current situation and even business itself. These deeper values allow us to "take a step back" under pressure and remember "what is really important." For the athlete this higher perspective is called "the love of the game," and it produces a detached human being who would rather lose than win unfairly and/or hurt his team. In business a proper love of the game transcends our desire to make money. It allows us to temper our competitive fire with a commitment to only the highest ethical standards. And the paradox is that rather than a hindrance to success, proper detachment leads to even greater business success over time.

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