digitalNow
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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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Uncommon Sense – Why Don’t We Spank the Underperformers?

Uncommon Sense – Why Don’t We Spank the Underperformers? | digitalNow | Scoop.it
Of course I’m not serious, no one should ever think of spanking underperformers. But wait, someone did.
Don Dea's insight:
  1. When in doubt, don’t hire. As Jim Collins taught us in Good to Great, “when in doubt, don’t.” This means if you see or hear anything during applicant interviews that makes you doubt the person would be a good fit for your company, don’t hire them. This includes making sure your hiring process is very thorough.
  2. Model good behavior. In some of these cases reasonable doubt is raised about whether senior leaders actually modeled appropriate behavior for junior leaders. This includes being absentee or invisible.
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How To Create Relevant Content

How To Create Relevant Content | digitalNow | Scoop.it
In today’s media landscape, brands constantly strive to engage its users, customers and stakeholders. However, it is easy to get lost by m
Don Dea's insight:

Choose the right timing

Very often, relevance is a question of timing. People are often concerned with what surrounds them right here and right now. It may be the changing weather, a big concert, breaking news, and so on. This of course also includes a local aspect to the calculation, but if you are able to create content that can match this, you are very much headed in the right direction. Follow the news and be up-to-date to know what is happening around you, or search the web for trending topics.

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Why Ad Agencies Aren't Going Away Anytime Soon

Ad agencies are necessary because client marketing people are too close to the company, its products, its brands, its history to be objective.
Don Dea's insight:

Ignorance is bliss?
Agencies have one big advantage: ignorance. In other words, objectivity. That's the reason, in my opinion, the advertising agency is going to be with us for many more years to come -- in spite of the fact that clients could do all of their own advertising and marketing programs faster and cheaper.

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75% of American Children Under 8 Have Access to a Smartphone or Table

Don Dea's insight:

Three-quarters of US children 8 and under now have access to some type of "smart" mobile device at home (such as a smartphone or tablet), a jump from 52% just two years ago, according to a recent report by Common Sense Media.

In particular, access to tablets has spiked, with a fivefold increase in ownership of devices such as iPads in the past two years among families with young children: from 8% in 2011 to 40% in 2013.



Read more: http://www.marketingprofs.com/charts/2013/12042/75-of-american-children-under-8-have-access-to-a-smartphone-or-tablet#ixzz2kDul6Xn3

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Leading With Questions

Leading With Questions | digitalNow | Scoop.it
As leader we are sometimes expected to know all the answers—sometimes even before the questions are known. But buying into that expectation means that we risk sacrificing the very thing we need to lead with effectiveness: the right questions.
Don Dea's insight:

As leader we are sometimes expected to know all the answers—sometimes even before the questions are known. But buying into that expectation means that we risk sacrificing the very thing we need to lead with effectiveness: the right questions.

That’s why it’s important to resist the clamor for fast answers, any answers, and learn instead to lead with questions.

Some leadership models barely allow for questions. They rely on the idea that intelligence resides at the top, and that leaders don’t ask but tell. The resulting atmosphere makes growth impossible, resulting in stagnant leadership and a workforce that is less smart, less productive, less aligned, less effective, less energized, and less successful.


The right questions lead you to the right answers, which equal the right success.

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Marketing-IT Alignment Is Possible: Why You Need Your IT Departmen

Don Dea's insight:
  • Customers and the market are evolving, data is exploding, and so collaboration between IT and Marketing will be vital to harness new opportunities.
  • When IT is invited to collaborate with Marketing, and to attend Marketing's meetings, it gains knowledge that can help it plan for Marketing's future needs.



Read more: http://www.marketingprofs.com/articles/2013/12018/marketing-it-alignment-possible-why-you-need-your-it-department#ixzz2kDu0QHGK

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Prepare for Creative Tension or It May Cloud Your Vision

Prepare for Creative Tension or It May Cloud Your Vision | digitalNow | Scoop.it
The team was excited and energized. Their vision would lead to the breakthrough they had been looking for. But they weren't prepared for creative tension.
Don Dea's insight:

It is a law of nature that tension seeks resolution.

It is a natural response to let go of your vision in order to resolve the tension.  However, it is the wrong response.

When you accept the tension as inevitable and are willing to live with it…

when you are honest with yourself about your current situation and also keep your vision front and center at the same time …

the tension will resolve differently. -> Current reality will begin to shift in favor of your vision.

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How to PERSUADE your Boss

How to PERSUADE your Boss | digitalNow | Scoop.it
He's smart, quick on his feet, and he's got power.   All attempts to persuade him have failed.  You could just give in... after all you've tried....and he's the boss. If he wants it that way, fine.
Don Dea's insight:
How to PERSUADE Your Boss

Of course, every boss is different.  Understand and play to their style.  I’ve had lots of bosses over the years, and am constantly being persuaded by those I lead.   Here’s 8 time-tested approaches to consider.

P- Private

Whatever you do don’t confront him in front of your peers, his peers, your team… you get the picture.  Take it offline.

E- Emotion

Let your passion inspire your argument, but don’t emote.  Stay calm.  Appeal to his heart and mind, but don’t wear your heart on your sleeve.  It might help to tell a story, but think it through first.  Overly emotional appeals will weaken your argument.

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Let Go Of Corporate Culture

Let Go Of Corporate Culture | digitalNow | Scoop.it
Corporate culture is a distributed responsibility. Don't lay it at the feet of one person or department.
Don Dea's insight:

If you love something, let it go. If it comes back to you, it’s yours forever. If it doesn’t, then it was never meant to be.

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Precious Eyes

Precious Eyes | digitalNow | Scoop.it
Guide dog training is a charity with a high cost, but one that has an incalculable payback.
Don Dea's insight:

Like many nonprofits, guide dog schools find big corporate donations hard to attract.

The Guide Dog Foundation for the Blind in Smithtown, N.Y., receives contributions from local businesses. One is Marchon, an eyewear company based on Long Island.

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How to Listen When Your Communication Styles Don’t Match

How to Listen When Your Communication Styles Don’t Match | digitalNow | Scoop.it
What to do when someone is screaming, venting, explaining, or belaboring.
Don Dea's insight:

Why should I kowtow to them?”

Here are several reasons:

  1. They aren’t likely to change. These are deeply ingrained personality traits.
  2. Being more open and inviting them to talk rather than closed and resistant will lessen their need to act this way.  Listening patiently hath charm to soothe the savage (or boring) beast.
  3. You will feel more self-respect and self-esteem. The above approaches will enable you to remain cool, calm, collected, centered and communicative in situation that formerly frustrated you and made you react poorly.
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Three Things that Actually Motivate Employees

Three Things that Actually Motivate Employees | digitalNow | Scoop.it
Mastery, membership, and meaning are all more important than money.
Don Dea's insight:

Mastery: Help people develop deep skills. Stretch goals show faith that people can shape the future rather than being victimized by it, and find pride in constant learning. Even in the most seemingly routine areas, when people are given difficult problems to tackle, with appropriate and tools and support, they can do things faster, smarter, and better.

Membership: Create community by honoring individuality.  Community solidarity comes from allowing the whole person to surface, which means going beyond superficial conformity to know what else people care about. Encourage employees to bring outside interests to work. Given them frequent opportunities to meet people across the organization to help them get to know one another more deeply.

Meaning: Repeat and reinforce a larger purpose. Emphasize the positive impact of the work they do. Clarity about how your products or services can improve the world provides guideposts for employees’ priorities and decisions. As part of the daily conversation, mission and purpose can make even mundane tasks a means to a larger end.

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10 Motivating Quotes to Help You Change for the Better

10 Motivating Quotes to Help You Change for the Better | digitalNow | Scoop.it
10 quotes to motivate positive change
Don Dea's insight:

For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something. Steve Jobs

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The 33 Whitest Jobs in America

The 33 Whitest Jobs in America | digitalNow | Scoop.it
Every occupation that's more than 90 percent white, according to the BLS, including vets, CEOs, and private detectives.
Don Dea's insight:

The workforce is even more stratified by race than you'd imagine. The differences in unemployment rates, participation rates, and average earnings between whites, blacks, and Hispanics aren't just stark. They're also sturdy, rarely yielding over the last 40 years.

The racial gaps are stark at the job level, too.

Whites account for about 81 percent of the workforce. But there are 33 occupations counted by the BLS (particularly those on farms, around heavy machines, in doctor's offices, and in C-suites) where whites officially account fornine in ten of all workers, or more

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Why BYOD is bad for most small businesses

If you have children and a family computer you might have already had to clean out junk software that the children have downloaded and even somehow got the computer infected with multiple forms off malware and other nasties.
Don Dea's insight:

Our policy is to never – ever allow personal devices to connect to our business network – its not worth the risk to our business potentially adding an infected machine. We just don’t have the time to identify all the risks involved and all the controls we would need to add just to protect our systems and data. Imagine what this would do to your insurance policy for claiming costs for a security breach?

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Point-Counterpoint: Collaborative Video Is the Next Big Thing (Or Is It?)

Collaborative video could help maintain awareness at a level of quality that is hard to maintaiain. But is it really a huge deal?
Don Dea's insight:

The social/mobile video space is focused on a simple premise -- easy creation and easy sharing. The big players are completely dedicated to these principles. Vine, Instagram and YouTube make it as easy as possible to create, post and share content. Marketing success on these platforms is tied to these principles as well. We measure impact entirely on views, pass-alongs and earned impressions, all of which are governed by how fast something can go viral.

But hovering on the fringes of the social/mobile-video app world is a host of innovative tools that threaten the hegemony of the current order. They introduce a level of engagement that is based not entirely on view counts. Instead, they are focused on creating engagement through collaboration. And it's a world coming faster than many in the marketing world might believe.

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Online retailers fail to meet shoppers’ mobile performance expectations: report

Don Dea's insight:

“There are other challenges, such as latency and download speed, both of which can be extremely inconsistent on mobile devices.”

Four-second threshold
Site load times on mobile for both 6pm.com and Urban Outfitters are within range of what consumers are looking for at 2.06 seconds and 3.41 seconds respectively.

However, the other retailers filling out the list of the 10 fastest ecommerce sites on mobile all had load times above the four-second limit that consumers are looking for.

For example, JCPenney came in at 4.08 seconds.

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88pc of millennials to use mobile for holiday shopping

Don Dea's insight:

Millennials will be a big driver of online and mobile shopping this holiday season, with 88 percent of all millennial smartphone owners planning to use their devices for holiday shopping this year compared to 76 percent of all smartphone owners, according to a new report from Google.

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Rewards alone will not drive mobile loyalty - Advertising

Rewards alone will not drive mobile loyalty - Advertising | digitalNow | Scoop.it
Don Dea's insight:

 92 percent of mobile users said that being able to choose the reward received for interacting with a mobile ad was important.

For example, consumers in the study who received a reward for a gift card to a brand that they did not shop from said that the ad was not perceived as any better than a banner advertisement, despite the reward component.

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Brand marketers need to commit to mobile ad spend

Brand marketers need to commit to mobile ad spend | digitalNow | Scoop.it
Don Dea's insight:

Buyer aware
As a brand, you rightly want to know what your return on investment is going to be before you commit to a mobile ad spend.

Technology developments in mobile marketing are now lifting those barriers – specifically, technology that enables real-time, customer-specific insight into consumer behavior

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Leverage mobile native advertising to humanize brands

Leverage mobile native advertising to humanize brands | digitalNow | Scoop.it
Don Dea's insight:

 found that performance varies widely among smartphones, with a median load time of 3.06 seconds for the Samsung Galaxy Note and 11.35 seconds for the iPhone 4. A key takeaway is that despite the significant growth in mobile commerce, the majority of online retailers are still failing to meet customers’ demand for pages that load in four seconds or less.

“The takeaway here is that site owners need to understand that serving a stripped-down version of their pages isn’t a magic bullet for performance,”

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How Many Times Should You Try Before Success?

How Many Times Should You Try Before Success? | digitalNow | Scoop.it
How many times should you try before rationally quitting? -3 times Steven Spielberg was rejected by University of Southern California
-25 times Tim F
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The Truth About Idling

The Truth About Idling | digitalNow | Scoop.it
As part of our Turn It Off anti-idling campaign, we created this handy, shareable infographic that explains the facts about idling and why it is a cru
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Data Size Matters

Data Size Matters | digitalNow | Scoop.it
KB, MB, GB…these are all measurements we understand. But how much is a 'terabyte'? How many DVDs would fill a zettabyte? And what on earth is a yott
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Discounts Drive Some US Consumers to Disregard Privacy Concerns

Internet users are growing increasingly concerned with protecting their information from advertisers, as 90% have taken action to protect their privacy online, research finds.
Don Dea's insight:

But there is one exception a significant portion of consumers would be OK letting marketers use their personal data for: a good deal on products and services. According to an October 2013 survey from Etailing Solutions, 41% of consumers agreed or strongly agreed that they were willing to let marketers use their personal data to provide discounts on goods and services.
Read more at http://www.emarketer.com/Article/Discounts-Drive-Some-US-Consumers-Disregard-Privacy-Concerns/1010364#KWmJyTj68WQ9LXoO.99

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