digitalNow
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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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Nine Easy Ideas on How to Perform Behavioral Segmentation

Don Dea's insight:

Here are nine easy-to-use ideas on how to perform segmentation by activity.

1. Resend your newsletter with another subject line to those who haven't opened the previous one within a few days. Try elements that always work in a subject line: numbers, questions, superlatives, "how tos" and "you" and "yours" for more personalized email newsletters.

2. Resend your email campaign with a new call to action to those who opened but haven't clicked. Use several call to action links instead of just one (all pointing to the same landing page). Guide your customers to the landing page not only via a call to action button but also via images and hyperlinks in the text.



Read more: http://www.marketingprofs.com/articles/2014/24570/nine-easy-ideas-on-how-to-perform-behavioral-segmentation#ixzz2w6n8A7oy

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Americans and the Internet: The Good and the Bad

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Most (67%) also say their online communication with family and friends has generally strengthened those relationships, whereas only 18% say it has generally weakened those relationships.

Read more: http://www.marketingprofs.com/charts/2014/24557/americans-and-the-internet-the-good-the-bad#ixzz2w6jfFaYw

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Smartphone Market Share Data: Top Platforms, Manufacturers, and App

Don Dea's insight:

Two-thirds of American mobile users (66.8%) now own smartphones (as of January 2014), up 7% since October 2013, according to recent data from comScore.

Apple ranks as the top smartphone manufacturer, with a 41.6% share of US smartphone subscribers, and Samsung is second with 26.7%. The market share of both companies improved since October, according to comScore's analysis.



Read more: http://www.marketingprofs.com/charts/2014/24639/smartphone-market-share-data-top-platforms-manufacturers-and-apps#ixzz2w6mNgSpT

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Why Marketers Use Social Media Analytics Tools

Don Dea's insight:

Marketers find social media analytics tools most valuable for helping with campaign tracking, brand analysis, and competitive intelligence, according to a recent report from Demand Metric and Netbase.

The survey of 125 marketers (70% B2B-focused, 13% B2C, 17% both) found that 60% of respondents use social media analytics tools for campaign tracking, 48% for brand analysis, and 40% for competitive intelligence.

A large number also use social media analytics tools for customer care (36%), product launches (32%), and influencer ranking (27%)



Read more: http://www.marketingprofs.com/charts/2014/24643/why-marketers-use-social-media-analytics-tools#ixzz2w6m1pchm

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Harness brain power at its best

Harness brain power at its best | digitalNow | Scoop.it
Advances in brain science give us a better sense of how we think and how we apply these insights to produce better results. Some of the findings are counterintuitive. Consider creativity: Most ­leaders assume that they’re more apt to make
Don Dea's insight:

Consider creativity: Most ­leaders assume that they’re more apt to make breakthroughs when they’re alert and well rested. Wrong.

Research shows that you’re more creative when you’re ex­­hausted. Why? Your brain doesn’t operate as efficiently when you’re tired; instead of filtering out distractions and sharpening your focus on a task, it softens up a bit. You’re more open to forge looser connections that you might not normally make.

At off-peak times when you struggle to focus, you may digest a wider range of information. This expanded scope provides access to more options and interpretations. Speaking of interpretation, there’s a reason that a picture is worth a thousand words. Your brain translates words into pictures, which makes vision of paramount importance in processing and retaining information.  If you hear something, you’ll likely recall 10% of the message three days later. If you hear something and see an accom­panying picture, you’ll remember 65%.

From simple illustrations to pie graphs to photos, your ability to combine words and pictures will heighten the odds that your message will sink in—and not fade away over time.

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8 ‘Tough-Love’ Truths for the Business World

8 ‘Tough-Love’ Truths for the Business World | digitalNow | Scoop.it
At some point, every business and every employee seems to fall in a rut or get stuck in neutral. Despite putting in the hours, you’re not seeing the same results. For an organization, the problem typically isn’t bad luck, bad
Don Dea's insight:

The way you do anything is the way you do everything. Most people think that as long as they get the major stuff right, it’s okay to let the little stuff slide. You’re deluding yourself: Your attitude about the little stuff says a lot about your overall approach.

 “It’s all those little details that add up to who you are,” says Evans.

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What's Your Difference?

What's Your Difference? | digitalNow | Scoop.it
Don Dea's insight:

Through the trials and travails of life we rarely stop to think of what we are doing or have done that makes a difference. A real difference. Something that makes the world a little bit better in any way – no matter how small. Something that leaves our slice of a fleeting, vaporous life better than before our first baby breath.  We’re so enmeshed in doing, doing and more doing, that we lose sight of creating meaning– usually until it’s too late.

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Left, Right and No-Brainers...The Management vs. Marketing War

Left, Right and No-Brainers...The Management vs. Marketing War | digitalNow | Scoop.it
There’s a war going on in American business. It’s a war that causes great ideas and products to vanish. To get lost in the clear fog of logical logic. A devastatingly destructive war that helps bad ideas take root and flourish (albeit briefly) justified by common sense and … logical logic. It’s Left-Brain Management vs. Right-Brain Marketing. What does that mean? How does it work? What to do about it? Find out in this interview with bestselling authors Al and Laura Ries.
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An Inconvenient Genius

An Inconvenient Genius | digitalNow | Scoop.it
Nikola Tesla: An Inconvenient Genius - The Timeless Legacy of an Untimely Man
Don Dea's insight:

Leonardo da Vinci has a person’s mind spawned such a plethora of humanity-elevating ideas. You could take away da Vinci, and the world would be lessened by the loss of art, brilliance of character and thought, and would go on – but not this person.

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How to relate? Create CEO ‘user manual’

How to relate? Create CEO ‘user manual’ | digitalNow | Scoop.it
Ivar Kroghrud sees himself as “chief ironing officer.” In his 13 years as CEO of QuestBack, he spent much of his time ironing out employees’ problems. He’s now lead strategist at the Oslo, Norway-based firm, which provides feedback management tools.
Don Dea's insight:

His goal is to demystify his behavior so that employees know how to connect with him. For example, he describes himself as “patient, even-tempered and easy-going” and requests that people engage in “straight, direct communication” with him. He adds, “I welcome ideas at any time, but I appreciate that you have real ownership of your idea and that you have thought it through in terms of total business impact.”

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The New Employee ... Partner in Purpose?

The New Employee ... Partner in Purpose? | digitalNow | Scoop.it
What type of employee would YOU want to help you in a startup? Or in growing a business? In a struggling business? Certainly someone with drive and...
Don Dea's insight:

WANTED: MEANING

It’s about people looking for meaning and purpose in work. I’m throwing this out there more as a question than anything else.

WHAT TYPE OF EMPLOYEE WOULD YOU WANT?

What type of employee would YOU want to help you in a startup? Or in growing a business? A struggling business? A dying business?

Certainly someone with drive and…

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Why Is the World Changing So Fast?

Why Is the World Changing So Fast? | digitalNow | Scoop.it
The rate at which people exchange ideas drives social and technical revolutions.
Don Dea's insight:

 I think we can map this trend out for the last two thousand years. In the first millennia, one’s great great (add eight more greats here) grandmother could experience the same level of technology and social interaction as that of their distant offspring. It wasn’t until Gutenberg invented the printing press in 1440 that ever-faster rates of social and technical advances followed.

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*Leadership ~ Four Ways to Keep It Real

*Leadership ~ Four Ways to Keep It Real | digitalNow | Scoop.it
Authenticity in leadership is a hot topic these days.  In fact, we read about it so often and hear it expressed in other media so much that I fear it is in danger of becoming one of those dreaded b...
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The Mobile Landscape for 2014

Don Dea's insight:

Before planning your strategy for mobile marketing, you need to know what the terrain is like. The following infographic by WebDAM highlights the mobile marketing landscape.

Some 1.4 billion smartphones were in use in 2013. By 2015, mobile marketing in the US is expected to generate $400 billion (compared with $139 billion in 2012).

Moreover, the average American spends almost two hours per day on a mobile device, and 224 million people in the US are monthly active mobile app users. 

The top smartphone apps based on mobile audience reach are...

• Facebook (74%)

• Google Play (53%)

• Google Search (53%)

• YouTube (49%)

• Pandora Radio (49%)



Read more: http://www.marketingprofs.com/chirp/2014/24619/the-mobile-landscape-for-2014-infographic#ixzz2w6mrnT7k

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We Are All Becoming Millennials

We Are All Becoming Millennials | digitalNow | Scoop.it
Don Dea's insight:

It is true that our youngest workers have ushered in a lot of new ways of thinking about old ideas. But the truth is, we are ALL becoming millennial. Take this Pew test for yourself (How Millennial Are You?)

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7 Things “Star Wars” Taught Me About Productivity

7 Things “Star Wars” Taught Me About Productivity | digitalNow | Scoop.it
When life gets tough, James Altucher asks himself What would a Jedi do?
Don Dea's insight:
Rid yourself of everything you don’t need.

Obi-Wan lives a simple life in exile for 40 years when he’s on Tatooine. Yoda, Jedi Master, lives in a simple swamp hut after he loses his battle with the Emperor. They were still capable of laughing, of living, of staying healthy, and were able to train the next generation. They didn’t need anything to keep them entertained. It’s a story. But this is the way I would like to live: with my friend and my health intact, and not a material care in the world.

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The Power of Video for Businesses

Don Dea's insight:

Brand Engagement 

  • 71% of respondents say watching video content produced by businesses leaves them with a positive impression of those brands.
  • 64% find it helpful to watch videos to learn more about a company they may purchase from.
  • 58% consider companies that produce video content to be more trustworthy.

Video Preferences

  • 83% respondents say the ideal length of a video to inform a purchase decision is five minutes or less.
  • 42% would like to see more product description or service demonstration videos, such as 360 degree views of products.



Read more: http://www.marketingprofs.com/charts/2014/24650/the-power-of-video-for-businesses-infographic#ixzz2w6leH7LM

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Why Leaders Are Poor Communicators

If you know a bad leader, chances are he or she is also a poor communicator. Here are the reasons why our leaders don't improve in communications -- even though we all know it's a critical part of the role.
Don Dea's insight:

Leaders who are poor communicators…

…don’t fundamentally believe communication is important. 

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How to Royally Screw Up Your Social Sharing Numbers

How to Royally Screw Up Your Social Sharing Numbers | digitalNow | Scoop.it
It takes a big person to public admit a social media publishing mistake. I'm big ... but not that big..
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4 stages of scaling your organization

Bring your enterprise to scale in 4 stages: Start with a blueprint, which entails understanding customer needs; developing an initial proposition; developing a business plan, and marshaling core technologies and prototypes for your products. Next, validate the blueprint by conducting
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The art of asking questions

Curiosity propels the careers of many executives. By thirsting for information and opinion from their peers and em­­ployees, top managers can make better decisions. Bill Kanarick has always enjoyed asking questions—and it has served him well. He’s senior vice president
Don Dea's insight:

 The best executives let themselves be most vulnerable. If you can’t ask the right sets of questions, then you can’t seek to incorporate all the varying points of view of those that you worked so hard to surround yourself with. No one of us is as smart as all of us.

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Perfect Isn't the Enemy of Good Writing - But Social Signals Might be

Perfect Isn't the Enemy of Good Writing - But Social Signals Might be | digitalNow | Scoop.it
Good writers (in business or for pleasure) focus on telling their story the best they can. But guess what? Anymore that's not enough. If you want your content, your product, your story to be found you need to understand social signals and their impact on search engine rankings.
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Challenge orthodoxy if you want innovation and success

Challenge orthodoxy if you want innovation and success | digitalNow | Scoop.it
Do you view questions and curiosity as an annoyance or a driver of innovation?
Don Dea's insight:

Challenging orthodoxy is the final aim of curiosity in the modern business world. Old-school strategies are no longer effective and need to evolve, which is possible only when a culture of listening and questioning is prevalent within an organization. This leads to a company that is cognizant of potential conflicts, issues and threats, resulting in the development of appropriate proactive business strategies.

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8 factors that influence your company’s future success

8 factors that influence your company’s future success | digitalNow | Scoop.it
The future ain’t what it used to be.
Don Dea's insight:

Our minds, so long as they keep their cutting edge, are not bound by our physical limits.

They can range over time and space into infinity. To be human is to be capable of transcending oneself.”

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You'll Never Go Wrong Leading by Example

You'll Never Go Wrong Leading by Example | digitalNow | Scoop.it
It makes people want to follow.
Don Dea's insight:

So why should leaders be outstanding role models who lead by example?

Beyond any ethical considerations, there’s an exceedingly practical one: It’s effective.

It makes people want to follow.

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