digitalNow
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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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Platform Calculates People’s Charitable Presence On The Web

Platform Calculates People’s Charitable Presence On The Web | digitalNow | Scoop.it
Ever wondered what your ‘Giving Footprint’ is? A new project is encouraging consumers to find out.
Don Dea's insight:

Everydayhero launched in 2007, making it one of the first companies to tap into the ‘onling giving’ trend. Since then, the Australian site has extended its offering to peer-to-peer fundraising and branded fundraising pages for charities. The site, which originally focused on Australia, New Zealand and the UK is now coming in the U.S., in addition to the launch of an exciting new project.

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Three Ways to Increase Your Nonprofit's Social Media Engagemen

Don Dea's insight:

Develop a social media marketing strategy

Nonprofits that engage in social media marketing without a strategy are at a major disadvantage. Without a strategy in place, your team is likely barking up the wrong social media platforms.

And let's take this one step further... Nonprofits that engage in social media marketing without an overarching organizational marketing strategy are at an even bigger disadvantage! That's like the insurance commercial in which the motorcyclist made of money loses bills everywhere he drives



Read more: http://www.marketingprofs.com/articles/2014/24397/three-ways-to-increase-your-nonprofits-social-media-engagement#ixzz2teAu5Xhx

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Email Marketing Tactics: What Worked

Don Dea's insight:

Growing Trends

  • Popup windows: 45% of marketers used pop-up windows by the end of 2013 on their websites to collect email addresses. That was a 107% increase from 2012 levels.
  • Responsive design: Brands increasingly looked for ways to deliver the most optimal experience to mobile customers, exemplified by the use of responsive design in 2013, which more than doubled from 2012 levels.
  • Social promotion: Promoting social networks in email increased significantly in 2013, with the highest growth recorded for Instagram and Pinterest.



Read more: http://www.marketingprofs.com/charts/2014/24343/email-marketing-tactics-what-worked-and-what-didnt-in-2013#ixzz2te7McB3C

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Google Glass Will Be a Huge Success—Unless People Find It Creepy

Google Glass Will Be a Huge Success—Unless People Find It Creepy | digitalNow | Scoop.it
For its wearable computer to be accepted, Google must convince people that the device isn’t creepy.
Don Dea's insight:

Glass is an always-ready smart device that answers your questions, alerts you to messages, and gives you driving directions. The see-through display is just out of your direct line of sight. When you choose to consult the display, it looks like a smartphone screen held eight inches from your face. But when you are doing something else, Glass is easy to ignore. Google’s challenge in making the device a successful consumer product will be convincing the people around you to ignore it as well.

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Why You Need a Daily Prioritization Meeting

Why You Need a Daily Prioritization Meeting | digitalNow | Scoop.it
If you're always reacting, you're never in control of your day. Fight back with a daily prioritization check-in.
Don Dea's insight:

We live in a culture of urgency, constantly throwing our emotional energy into the latest public scandal, emergency, or cat video. Most of us work in always-switched-on companies where everything feels urgent. Call backs, emails, and meetings are wrought with peak energy. How quickly do you expect a response to an email or changes to a report?

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Competency-Based Degrees: Coming Soon to a Campus Near You

Competency-Based Degrees: Coming Soon to a Campus Near You | digitalNow | Scoop.it
For the increasing number of students who seek value and industry-relevant skill sets, this model will prove awfully enticing.
Don Dea's insight:

Has distance education significantly affected the business and teaching models of higher education? Certainly. Is it today’s biggest disrupter of the higher-education industry? Not quite. In fact, the greatest risk to traditional higher education as we know it may be posed by competency-based education models.

Competency-based programs allow students to gain academic credit by demonstrating academic competence through a combination of assessment and documentation of experience. The model is already used by institutions including Western Governors University, Southern New Hampshire University, Excelsior College, and others, and is a recent addition to the University of Wisconsin system.

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Has Listening Become a Lost Art?

Has Listening Become a Lost Art? | digitalNow | Scoop.it
Have managers lost the ability to listen? Professor Jim Heskett reviews recent research that suggests we don't even listen to ourselves anymore. What do YOU think?
Don Dea's insight:

DeSteno presents evidence from the world of psychology that we don't even listen to ourselves. As a result, we shouldn't trust anything that we say or plan. He cites studies that conclude that people deceive themselves into thinking they will do things in the future that, when the time comes, they have no intention of doing. Further, we often deny that we ever expressed the intention in the first place.

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How Marketers Are Managing the Evolving B2B Buyer's Journe

Don Dea's insight:

One major change is that a buyer can be up to 90% through the buyer's journey before engaging Sales, according to the infographic. To overcome that challenge, 79% of B2B marketers say differentiating on brand is crucial.

Read more: http://www.marketingprofs.com/chirp/2014/24417/how-marketers-are-managing-the-evolving-b2b-buyers-journey-infographic#ixzz2te5dKIqc

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Most Charities Fail at Raising Money Online, Study Says

Charities miss out on $1-billion in gifts because they don't have sites that are easy to read on mobile devices, they send emails too infrequently, and other reasons, say researchers.
Don Dea's insight:
  • Thirty-seven percent of the organizations sent no emails within 30 days after visitors signed up to receive them.
  • Fifty-six percent of the organizations did not ask for a donation within 90 days of people’s signing up.
  • Seventy-nine percent did not personalize email appeals with a supporter’s first or last name.
  • Sixty-five percent of their websites required visitors to click through three pages or more to give online.
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Gamification of the Innovation Process

People have fundamental desires for acknowledgement, status, achievement, reward, altruism and competition. By wrapping the appropriate set of game mechanics around your idea scheme you can create an experience that boosts engagement and participation.
Don Dea's insight:

It’s simply the implementation of game mechanics to non-game activities to prompt specific behaviors. - See more at: http://www.innovationexcellence.com/blog/2014/02/12/gamification-of-the-innovation-process/#sthash.v9v6kOnV.dpuf

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35 Psychological Tricks To Help You Learn Better

35 Psychological Tricks To Help You Learn Better | digitalNow | Scoop.it
This article discusses 35 proven psychological phenomena that affect you and your students' learning every day..
Don Dea's insight:

State-Dependent Recall

Definition: It is easiest to recall information when you are in a state similar to the one in which you initially learned the material.

Application: Urge your students to sit in the same room they studied in when they complete their take-home quiz. Let them listen to music when they complete their mid-term essays if they usually listen to it when they write.

- See more at: http://www.innovationexcellence.com/blog/2014/02/11/35-psychological-tricks-to-help-you-learn-better/#sthash.INbQDsdK.dpuf

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Do your customers love you?

Success is based on customer loyalty. Here's how to make sure that your customers fall in love you with you over and over again.
Don Dea's insight:

there are two reasons why people stay in relationships with each other: There are negative consequences associated with leaving a bad relationship: In people’s relationships, some people stay together even though its not great, due to fear of being alone, hurting the other person’s feelings, outside pressure to be together or having a lower quality of life independently. In business, sometimes there are actual penalties for leaving, like charges or last-minute upgrades to keep people happy. There are reasons to stay in a good relationship: People also stay together because both people feel even better together than apart. This is especially true when both parties know that the other person is putting effort and thought into making your life better. In business, these are the mutually beneficial relationships where both parties know they’re getting value. - See more at: http://www.innovationexcellence.com/blog/2014/02/14/do-your-customers-love-you/#sthash.fD02u2uZ.dpuf

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126 Simple Things You Can Do To Make Every Day Extraordinary

126 Simple Things You Can Do To Make Every Day Extraordinary | digitalNow | Scoop.it
If you choose to make a difference 126 times every day for the next year, you'd have hundreds of thousands of small opportunities to make an impact.
Don Dea's insight:

Choose to 

be extraordinary.

1. Open the door for a stranger. 

2. Say, “Thank you.” 

3. Learn from your mistakes. 

4. Stop whining. 

5. Fear less. 

6. Be kind. 

7. Let yourself be inspired.

8. Lead someone. 

9. Pay off debt.

10. Choose a side



Read more: http://www.businessinsider.com/126-ways-to-lead-an-extraordinary-life-2014-2#ixzz2tYJH5vBF

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10 Insights on How Top Marketers Use Twitter

10 Insights on How Top Marketers Use Twitter | digitalNow | Scoop.it
What types of content do they share?

Mainstream media content makes the majority at 43% with industry media such as blogs not far behind at 34%. The report discovered that the content shared covers issues and trends including marketing, technology and leadership.


Read more at http://www.jeffbullas.com/2014/02/14/10-insights-on-how-top-marketers-use-twitter-report/#stuBE4jGV30QaLGY.99

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“The Ostrich Problem” and The Danger of Not Tracking Your Progress

“The Ostrich Problem” and The Danger of Not Tracking Your Progress | digitalNow | Scoop.it
The temporary pain of negative feedback is nothing compared with the crushing experience of project failure.
Don Dea's insight:

Who wants the frustration of discovering that they’ve actually been driving in the wrong direction?

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Learn From Social Media Best-Practices

Don Dea's insight:

Get and give total visibility

When a company decides to dedicate resources to social media awareness, the channels become visible to everyone—your competitors, your employees, customers, and CEO. This is what you want. The more people following, the more awareness you create.

Apply that same concept to your daily work efforts. Make sure everyone has visibility into the work you and your teams are doing so there's no doubt about your goals and progress. Collaborate with other groups where you have potential project overlap in order help one another accomplish more than you would alone.



Read more: http://www.marketingprofs.com/articles/2014/24332/six-work-lessons-marketing-pros-can-learn-from-social-media-best-practices#ixzz2teAEvpfC

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How (and Why) Millennials Interact With Brands on Social Network

Don Dea's insight:

A large majority of respondents (62%) say they like at least one brand on Facebook, compared with 23% who follow a brand on Twitter and 11% who have pinned a brand on Pinterest.

Read more: http://www.marketingprofs.com/charts/2014/24336/how-and-why-millennials-interact-with-brands-on-social-networks#ixzz2te9pRWW2

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What Does Social Media Growth Look Like?

Don Dea's insight:

The top three social media sites used by marketers are Facebook, Twitter, and Google+. Among them, Twitter was the fastest-growing social network, in terms of active users, at the beginning of 2013, with 44% growth from June 2012 to March 2013. The active users base of Google+ grew 33% during the same period.

The number of Twitter users in the 55-64 age bracket—the fastest-growing Twitter age group—increased 79% since 2012.

The number of users in Google +'s 45-54 age bracket—the fastest-growing age group for the social network—increased 56% since 2012.



Read more: http://www.marketingprofs.com/chirp/2014/24245/what-does-social-media-growth-look-like-infographic#ixzz2te9XZoHW

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The Six Insider Secrets of Contagious Content

Don Dea's insight:

Practical value, too, increases the shareability of content, according to WhoIsHostingThis: "The more useful a piece of information is, the more it will be shared on social media."

Moreover, the peer popularity of an idea can boost its shareability. People like to share content that casts them in a good light or makes them look like someone in the know.



Read more: http://www.marketingprofs.com/chirp/2014/24358/the-six-insider-secrets-of-contagious-content-infographic#ixzz2te96c53c

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7 Habits of Incredibly Happy People

7 Habits of Incredibly Happy People | digitalNow | Scoop.it
Surprisingly, it can be the little things that have an outsized impact on our day-to-day happiness levels.
Don Dea's insight:

You should be expanding your comfort zone often, but not so much that you feel overwhelmed.

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Why People Resist Change

Have you ever lingered in a colleague’s office after a particularly frustrating staff meeting, dissecting your boss’s most recent veto of a potentially beneficial innovative new process or product?
Don Dea's insight:

The number one bad reason people resist change is because they are protecting themselves:

  • The boss or colleagues benefits from the out-dated paradigm; changing how things are done puts his or her authority, hence privileges at risk
  • People already know how to manage the existing process and products and in order to change, would have to master new skills and new ways of thinking. For people who are just going thru the motions til 5pm rolls around, learning new stuff at work is not considered a perk.
  • Some people ferociously protect the status quo because it gives them something – status, access to vital information, or even just simple physical pleasures such as a nice travel budget or shadowy, out of town meetings that get them out of the tedium of daily office life.

- See more at: http://www.innovationexcellence.com/blog/2011/02/19/why-people-resist-change/#at_pco=smlwn-1.0&at_tot=1&at_ab=per-1&at_pos=0

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The Reality of the Bad Idea

When you next get a “bad idea”, here is a short overview of the different types of ideas and the actions needed to drive out value from the
Don Dea's insight:

A bad idea is something that has no use; it has no value to anyone, no one at all. Now I accept that not every idea will help to solve the problem at hand, but when you stop to think about it, there is a use to every idea, no matter how “bad” it is.

Theory warning! An idea is a coming together of a problem and a solution. At the overlap, boom – an idea is born!

When you next get a “bad idea”, here is a short overview of the different types of ideas and the actions needed to drive out value from the “bad idea”.

1. Real problem, bad solution


I often see ideas kicked out too quickly. Most ideas that are thought to be “bad” are judged on the solution they suggest. If the solution is not good, then the idea is quickly judged as “bad”. However, most ideas raise legitimate problems that should not be ignored. Management should not ignore these problems, as they often do not know they exist, or do not experience the impact the problems have.

- See more at: http://www.innovationexcellence.com/blog/2014/02/06/the-reality-of-the-bad-idea/#sthash.sy2ZEaBx.dpuf

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Discomfort Is The Key To Innovation

For years now we've been told that innovation is strange and unusual, but promises great possibilities and potential returns. In some cases and places, we've been successful, but there's something to be learned in the lasting resistance to innovation on the whole.
Don Dea's insight:

I’ll admit I’ve been guilty of advocating for simpler, more straightforward innovation.

I thought through training and cultural change we could reduce uncertainty and resistance to innovation tools and techniques. In some cases and places, we’ve been successful, but there’s something to be learned in the lasting resistance to innovation on the whole. No matter how much you dress up the wolf in the sheep’s clothing, no matter how the lion tamer demonstrates the lion is tamed, many people are simply not going to accept that the level of risk and uncertainty around innovation has been eliminated.

- See more at: http://www.innovationexcellence.com/blog/2014/02/07/discomfort-is-the-key-to-innovation/#sthash.dgrqxkcZ.dpuf

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These Are Some Of The Best Jobs You Can Do From Home

You can do these jobs in your pajamas.
Don Dea's insight:
Medical and Health

Types of positions: R.N. case manager, patient care advocate, medical transcriptionist, clinical research coordinator/associate, health claims analyst, medical director

The opportunities in health care are enormous. Fell has even filled a position for a remote neurosurgeon. “You fly in for surgery, but the rest of the work is all done digitally so you don’t have to be on site except for when you have to perform surgery,” says Fell.



Read more: http://www.dailyworth.com/posts/2378-10-great-jobs-for-telecommuters#ixzz2tYKfxbZ0

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Accountability Supports Sustainable Innovation

Don Dea's insight:

In order to promote accountability it is also important to have a dedicated team that can fully vet and execute those ideas. Ultimately the decision must me made as to whether or not the idea moves forward, and your team must be given both ownership and accountability to make that call. Set clear action items, and expect follow through. Engage leadership in the process.

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