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It's Time to Let Go of These 7 Work-From-Home Myths

It's Time to Let Go of These 7 Work-From-Home Myths | digitalNow | Scoop.it
Telecommuting is a viable option for entrepreneurs, so put these falsities to rest.
Don Dea's insight:

Only IBMers can work from home.” About a decade ago, this may have been true. In fact, I used to know a guy who worked for IBM, and sure enough he was one of the privileged few at the time who worked from home. Obviously, the tech landscape has changed drastically in the last five years, causing an explosion in the work-from-home movement.

2. “You can’t make real money.” When I tell people that I work from home, I often detect skepticism in their reactions. Most people are polite and act like they think it’s great, but deep down I know better.

With the development of Elance.com and oDesk.com, the future of freelancing has never been brighter. Jobs from design and marketing to accounting and strategy are all online waiting. In fact, since oDesk’s founding in 2005, freelancers have earned over $1 billion online. Sounds like “real money” to me.

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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Think You Can Lead Without a Vision? Think Again

Think You Can Lead Without a Vision? Think Again | digitalNow | Scoop.it
Think you can lead without a vision? Think again. Leadership is about going somewhere. How do you know where you're going without a clear vision?
Don Dea's insight:

Vision makes work meaningful.
Vision helps us feel connected to something larger than ourselves.
A shared vision helps us feel connected with others because we trust we share the same goals and values.

An organization without a clear vision is like a river without banks—it stagnates and goes nowhere.

A leader without a vision to serve is in danger of becoming self-serving.

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Vision and Execution Are Not Sequential

Vision and Execution Are Not Sequential | digitalNow | Scoop.it
One of the biggest mistakes leaders make is separating vision and execution. When they happen simultaneously, work goes smarter, faster, and smoother.
Don Dea's insight:

One of the biggest mistakes leaders make is moving from vision to execution as though it’s a linear process. The widely held assumption is they are two ends of a spectrum: Vision is aboutplanning. Execution is about action.

The truth is: Vision requires action to be clarified and refined, and execution requires reflection to be effective.

IT’S NOT LINEAR

Most leadership experts subscribe to some variation of these five steps.

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Leadership Means Having to Say You Are Sorry

Leadership Means Having to Say You Are Sorry | digitalNow | Scoop.it
A true leader is able to say I am sorry, when they are wrong and mend fences when they are broken to restore trust to their relationships and friendships
Don Dea's insight:

The only thing stopping you from healthy and happy relationships may be the belief that leadership means not having to say you’re sorry. Lead From Within: A true leader is able to apologize when they are wrong and mend fences when they are broken to restore trust to their relationships and friendships - See more at: http://www.lollydaskal.com/leadership/leadership-means-say-sorry/#sthash.1laon1Np.dpuf

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How Choosing the Right CEO Can Change Your Business

How Choosing the Right CEO Can Change Your Business | digitalNow | Scoop.it
The best way to select a CEO is to find someone who is a subject matter expert and has managed a P&L. Unfortunately, the process is not always based on such criteria. Columnist Rob Enderle takes a look at Ixia, a company that chose its new CEO wisely.
Don Dea's insight:

A CEO that doesn’t have the needed experience tends to enter the job like a panicked axe murder, cutting and slashing all over the place to make financial analysts happy, all the while cutting the company to death. It really isn’t their fault most of the time, the board selected the wrong person to run the company and then we spend a lot of time writing about what a high paid idiot the new CEO is. The board then panics, doesn’t fix their process, and selects someone else who can do no better and this cycle repeats until the company is no longer there.  

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Service innovation in a digital world

New digital upstarts are threatening the bottom lines, growth prospects, and even business models of traditional service providers. It’s time for incumbents to innovate—or be left behind. A McKinsey Quarterly article.
Don Dea's insight:
The new service landscape

The nature of services and the pace of change have shifted dramatically in recent years, and mastering the traditional aspects of service delivery will no longer be enough. To seize the opportunities, companies must learn to tap the potential for service innovation made possible by four evolving trends.1

Higher customer expectations. More than ever, consumers demand greater involvement, customization, personalization, and mobility from services—with immediate results. When they see cutting-edge service innovations in one industry, they expect to find them in others as well; witness the spread of self-service kiosks from airline check-ins to the retailing and hospitality industries. As industry boundaries increasingly blur for customers, companies must look for new ideas beyond their immediate rivals.

The rise of the mobile Internet. About 1.5 billion smartphones are currently in use worldwide and more than 100 billion apps were downloaded in 2013, up from 64 billion in 2012.2 The resulting mobile and self-service possibilities are transforming service delivery. Uber’s disruption of the taxi business is just one prominent example. Advances in digital payments are increasingly spurring mobile commerce, with far-reaching implications in financial services and retailing. Remote access and monitoring in healthcare are also potential game changers made possible by increased connectivity. The proliferation of smart devices unlocks growth opportunities, reduces the cost to develop services, and dramatically lowers barriers to entry.

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Is There a ClickThrough Rate Sweet Spot

Is There a ClickThrough Rate Sweet Spot | digitalNow | Scoop.it
Well, not really. A new study by Constant Contact suggests that fewer images and more text drive higher clickthrough rates however, fluctuations remain.
Don Dea's insight:

After analyzing more than 2.1 million customer emails sent over the course of 13 weeks, the small business online marketing company concluded that, on average, messages with three or fewer images and approximately 20 lines of text drive the highest click-through rates from subscribers.

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How The 2015 B2B Purchase Decision Process Has Changed

How The 2015 B2B Purchase Decision Process Has Changed | digitalNow | Scoop.it
Do you understand the 2015 B2B Purchase Decision Process? As B2B buyers seek information on their own, here are 5 tips to help you serve them. (Charts)
Don Dea's insight:

The average customer checks 10.4 pieces of content according to Google’s Zero Moment of Truth research, before the point when the prospect first discovers your content online. (Of course, for more expensive or complex sales, this can be higher.)

Given this diverse self-serve model, Forrester found that B2B buyers find 3 pieces of content about your firm for each piece of content your organization has created. This other content can come from a wide variety of sources including social media, third party media, customers, former employees and others.

As a result, B2B customers are 65-90% of the way through the purchase decision process before they contact your firm! The B2B purchase decision process is a journey that can vary based on business, key decision makers and influencers, both internal and external. 

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Are You at Risk of Losing Your Rising Stars?

Do you have a rising star on your team? If you're not careful with how you lead them, you might lose them to another organization. Here are ways to keep them.
Don Dea's insight:

For Rising Stars, follow an approach where you “Promote Internally.” The word “promote” has two meanings in this situation. No matter how much a Rising Star likes their current role on your team, you have to realize they aren’t likely to remain in it for long. They’re going to be looking for their next big opportunity soon – if they’re not doing so already.

It’s a huge mistake to be selfish and stifle a Rising Star’s aspirations to keep them on your team. One of your roles is being a career coach for these team members. Ask Rising Stars what their career goals are and advise them on what it will take to get there. Prepare them for their next move by helping them acquire the new skills they’ll need at the next level. Set a personal goal to get them promoted to a larger role that will take the greatest advantage of their potential for advancing their careers.

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Disrupt Your BusinessBefore Your Competitors Do

Disrupt Your BusinessBefore Your Competitors Do | digitalNow | Scoop.it
Don Dea's insight:

Your biggest competitor in 2019 may not exist today, and your current top competition may not have existed 5 years ago.

That was the sentiment three executives at analyst firm Sirius Decisions—Jason Helk, VP and group director; Jeff Lash, service director, product management; and Mark Levinson, service director, sales operations strategies—shared during a presentation at the most recent Sirius Decisions Summit.

The reason for their assertion? Disruption. They cited Uber and Lyft as examples of companies disrupting the taxi industry. And Apple cannibalizes itself, they said, noting that that's OK because “better them than a competitor.” The winners, they said will be the companies that get “good enough” out sooner than “perfect” later.

No matter your size or market position, don't be dismissive of startups and underdogs, they said. Watch out for small competitors who are nimble and fast—and, as a result, can disrupt the opportunities in your pipeline. They can put FUD (fear, uncertainty, doubt) in the marketplace. Established brands need to react quickly and take a strategic approach to these competitors, they said.

Their recommendation for retaining a competitive advantage in this time of ever-increasing disruption: Marketers should think and act like scientists. What characterizes scientists is their curiosity; the answer one question brings three more questions. Scientists constantly seek to learn and improve. So, the trio advised, marketers should use the Scientific Method when strategizing and planning. The first step is to observe and ask a question to form a hypothesis; marketers, they said, are already good at this step. Next, is to plan an experiment; they suggested that marketers need to improve in this area. Then, plan the experiment and use a control group; many direct marketers are experts at this. Do the experiment, and remember to use pilots and test, test, test. After the experimentation and testing, use analysis to draw conclusions (i.e., prove or disprove the hypothesis). Finally, communicate what you've learned—and evolve and adapt through experimentation.

Embrace the unknown, the trio advised. That's how marketers will help their brands stay relevant and competitive. They reiterated:

Act like a startup and disrupt yourself. Cannibalize yourself before someone else does it.

 

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Helping Your Firm Navigate a Level-Up Situation

It’s time to change the system. The old ways don't work for new markets or customers. It’s also at this time where too many leaders choose the wrong tactics.
Don Dea's insight:

Level-Up opportunities typically involve individuals, teams or entire firms learning to navigate situations of extreme ambiguity and potential peril. We face them as individuals in our careers as we take on new challenges and climb the ladder of responsibility. Organizations faceLevel-Up opportunities as they strive to do something new…develop and implement a new strategy, move to a new market, capture a new group of customers or pursue an innovation they perceive will leverage their strengths and enhance their fortunes.

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Transform Innovation with Organizational Change Management

Transform Innovation with Organizational Change Management | digitalNow | Scoop.it
If you don't change the underlying culture of your organization - the way people actually behave and the way work gets done - the changes you make to deliver breakthrough innovation results will not be sustainable.
Don Dea's insight:

To make this journey successful - or any journey for that matter - you need three things:

  1. Clarity - understand how you are doing on the metrics that matter and acting to drive results
  2. Learning - access lessons from previous successes/failures and let this knowledge guide your path forward
  3. Change - set a strategic vision, clearly show a path forward and bring people along for the journey
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The Future Shapers's curator insight, March 4, 2:17 PM

To build game-changing innovation capability and embed it into your culture, you must develop a game-changing innovation strategy. Visit www.thefutureshapers.com for an insight into our 3Es Innovation Methodology.

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How to Grow Your Ability to Detect Change Early

Don Dea's insight:

A good vision must be rational but it also has to connect emotionally. Two key components of a vision that gets results are unconventionality and a connection to a noble cause

So often, where we get stuck is having a strong sensitivity to the world around us so that we can respond in an appropriate manner. Part two was useful in this regard. 

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Will Tech Reap the Benefits of Small-Business Spending in 2015?

New technology is the top investment priority for 2015 among small-business owners (SBOs). But will associated costs—the biggest technology-related challenge—prevent SBOs from actually spending?
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Are Marketers Taking the Internet of Things Seriously?

The internet of things (IoT) is indeed top of mind among marketers, and it ranks as one of the top priority areas in 2015. Looking even further out, CMOs and marketing execs expect the IoT to have the biggest effect on marketers by 2020.
Don Dea's insight:

IoT ranked as the second most important priority area in 2015 among US digital marketers polled, cited by nearly six in 10. Big data and cloud software, both related to the IoT, were also among the top five priorities, at 54% and 49% of respondents, respectively. The IoT has a place in many marketing strategies, too, based on December 2014 research by PricewaterhouseCoopers. Among CEOs worldwide, 65% cited the IoT as a digital technology that was strategically important. - See more at: http://www.emarketer.com/Article/Marketers-Taking-Internet-of-Things-Seriously/1012136#sthash.JVztP0Xv.dpuf

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IT Leadership: Signs You're a Micromanager (And How to Stop)

IT Leadership: Signs You're a Micromanager (And How to Stop) | digitalNow | Scoop.it
Micromanagement may seem harmless, but it's sabotaging your teams, your productivity and morale from within, and stifling your business's ability to grow. Here's how to tell if you're a micromanager, and some steps you can take to overcome this fatal flaw.
Don Dea's insight:
Micromanagement Stunts Growth, Erodes Morale and Slows Productivity

"At its core, micromanagement chokes off growth. You can't micromanage a team, or an entire business and expect to grow; you have to support, groom and grow leadership within your organization that can take on roles and responsibilities that you used to perform so you can focus on strategic issues," says Coleman.

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How To Measure Relationships

How To Measure Relationships | digitalNow | Scoop.it
“It’s only words, and words are all I have, to take your heart away.” --Maurice, Robin, & Barry Gibb, The Bee Gees: “Words” Listen to the Lyrics Do you want to know a way to check the depth of how...
Don Dea's insight:

Do you want to know a way to check the depth of how someone is relating to you at a given moment? Just listen and check out their language. You’ll be fascinated at how revealing it will be. Here’s what I mean:

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When It Comes to Innovation, Here are 7 Mistakes People Make

While many entrepreneurs want to grow their business and offer products with a competitive edge, they neglect techniques and systems that generate a flood of valuable ideas.
Don Dea's insight:
Thinking that innovation is not relevant to their industry.

Many people have the mistaken belief that innovation is just for technology-based companies. This is just not the case. Businesses in any industry can apply innovative ideas to grow their revenue and develop a strong position in their market. Recent business articles discuss innovation plans for companies in the food, banking, and clothing industries. Use this common pitfall to your advantage. Create your own innovation system to jump ahead of your competitors.

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The dawn of marketing’s new golden age

Advances in data, modeling, and automated analysis are creating ever more refined ways of targeting and measuring the returns on marketing investments, while generating powerful new clues about why consumers behave as they do. Long gone is spending guided mostly by intuition and focus groups. Instead, organizations are seeking greater precision by measuring and managing the consumer decision points where well-timed outlays can make the biggest difference.
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Addressing unconscious bias

Don Dea's insight:
Why life imitates art

One of the most troubling findings of our global study, mirroring our previous research, is that the percentage of fictional women in the workforce is even lower than the one that exists in the real world. In the international films we studied, less than 25 percent of employed characters were female, while women make up 40 percent of the global workforce. 

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The big secret to being a better CEO

The big secret to being a better CEO | digitalNow | Scoop.it
Here’s the big secret. If you’re not willing to get clear on who you are, how you’re wired, where you shine (and where you don’t), you’re missing out on key insights that can keep you from becoming a strong leader and from growing your business.
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How Google breaks through

Don Dea's insight:

Google has a very data-led culture. But we care just as much about the storytelling and the brand, and how we tell the world about our mission. So I have found that getting the storytelling right—and having the substance and the authenticity in the storytelling—is as respected internally as the return and the impact. And with the use of the analytic tools we have, the storytelling becomes more important than ever. If anything, there’s too much talk about the science right now. I have a colleague who is writing a paper on the future of marketing: it’s data, data, science, science. I’m like, “It’s not!” Or rather, it is those things, yes. But if you fall down on the art, if you fail on the messaging and storytelling, all that those tools will get you are a lot of bad impressions.

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3 E’s of Effective Innovation Leadership

Transformational change efforts are not easy, but with bold leadership, companies are one step closer to successfully implementing their vision and driving bottom-line results from innovation.  
Don Dea's insight:

 One of the most critical factors for transforming innovation results is bold executive leadership encompassing three key leadership pillars essential for any change effort.

3 E’s of Effective Innovation Leadership
  1. Envision: All change efforts begin with a vision. As an innovation executive, it is your job to create the vision of where the company is going. This vision must articulate the compelling need for change and the innovation results required to be successful. It must communicated clearly and broadly to the organization in a way that aligns innovation strategy to current business imperatives. The vision should be based on internal and external assessments as well as cultural intuition. It should then be developed into a plan with clear, mutual goals including measurement systems to monitor progress and course correct along the journey.  
  2. Energize: Once leadership has defined and communicated the vision of where the company needs to go, the next important task is to motivate people across the organization to fully and willingly commit to it. Your people must understand the benefit of the desired change or the consequences that may occur if the organization remains as-is. To energize the organization, select the right leaders with the influence and respect to drive behavioral change and impact results. Gaining organization-wide buy-in is essential to any organizational change effort.
  3. Enable: The final pillar is perhaps the most critical. Leadership can set a vision and select the right influential leaders to drive change, but nothing happens without adequate means. Provide your people with the resources, funding and support to successfully execute on the vision and drive results. This requires active involvement in the transformation process and continual guidance for your people. Leaders can do this by assigning very specific tasks and roles to employees with the right skills and following up with expectations in the form of results.

Transformational change efforts are not easy, but with bold leadership, companies are one step closer to successfully implementing their vision and driving bottom-line results from innovation.   

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The Future Shapers's curator insight, March 4, 3:21 AM

Building a culture of innovation starts with great leadership and the 3 E's highlighted in this article are a great framework to get you started.

The Future Shapers's curator insight, March 4, 2:14 PM

Driving an innovation strategy needs great innovation leadership. For more insight on how we 'Enable' innovation leaders visit www.thefutureshapers.com

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Are We Watching the Death of SMS?

Over-the-top mobile messaging services like WeChat have been growing in popularity. Rising usage of such services has hurt SMS traffic and revenues—a trend that's not stopping any time soon.
Don Dea's insight:

volume of OTT mobile messages worldwide would rise from 10.0 trillion to a massive 67.0 trillion between 2013 and 2018. Meanwhile, global text message volume was expected to fall from 9.0 trillion to 6.7 trillion.

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Millennials Poised to Throw Out Traditional Wallets in Favor of the Mobile Variety

 2015 will be the year mobile payments move out of the domain of early adopters and into the mainstream.

Don Dea's insight:

with more than one in 10 (12.7%) US smartphone users likely to use mobile payments this year. eMarketer defines mobile payments as any point-of-sale transaction made by using mobile devices as a payment method (excluding transactions made via tablet).

The number of mobile payment users will increase 41.7% in 2015. And, according to several additional sources, millennials will most likely be among the first of these users.

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Over half of shoppers younger than 30 said they like the idea of using their mobile phones to pay for purchases instead of carrying around wallets, according to October 2014 polling from Bizrate Insights, a division of Connexity, which surveyed digital shoppers by generation in North America. While 53.8% of millennial shoppers liked the idea of not carrying around a wallet, only 40.6% of respondents overall felt the same.

A July 2014 survey from

- See more at: http://www.emarketer.com/Article/Millennials-Poised-Throw-Traditional-Wallets-Favor-of-Mobile-Variety/1012155#sthash.YEmmx4am.dpuf

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Uncertainty…Get Over It

For those leaders willing to emphasize action in the face of ambiguity, it’s open season on innovation and opportunity.
Don Dea's insight:

5 Critical New Skill Sets for Today’s Leaders:

1. Leading Without Authority. In a world without traditional borders of time, geography and culture, the new leader must be capable of assembling and motivating temporary teams to seize opportunities. The goal is to bring the best resources available at the time to bear on a problem or an opportunity. A good number of the resources will have little formal accountability to the team leader, yet, they will be eminently accountable to the team for results.

Today’s role of Project Manager comes the closest to resembling tomorrow’s critical integrator leader…the individual who spans boundaries and disciplines and organizes resources to execute and then moves on to the next challenge. Sadly, this critical role is grossly under-positioned, narrowly defined, under-supported and under-developed in most organizations. In a world driven by projects around temporary and unique activities, building a strong project leadership culture and investing in growing great project managers is essential for survival and success.

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