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It's Time to Let Go of These 7 Work-From-Home Myths

It's Time to Let Go of These 7 Work-From-Home Myths | digitalNow | Scoop.it
Telecommuting is a viable option for entrepreneurs, so put these falsities to rest.
Don Dea's insight:

Only IBMers can work from home.” About a decade ago, this may have been true. In fact, I used to know a guy who worked for IBM, and sure enough he was one of the privileged few at the time who worked from home. Obviously, the tech landscape has changed drastically in the last five years, causing an explosion in the work-from-home movement.

2. “You can’t make real money.” When I tell people that I work from home, I often detect skepticism in their reactions. Most people are polite and act like they think it’s great, but deep down I know better.

With the development of Elance.com and oDesk.com, the future of freelancing has never been brighter. Jobs from design and marketing to accounting and strategy are all online waiting. In fact, since oDesk’s founding in 2005, freelancers have earned over $1 billion online. Sounds like “real money” to me.

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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Should Every Idea Make Sense?

Should Every Idea Make Sense? | digitalNow | Scoop.it
How Could a Baby Fall out of a Twenty-Story Building and Survive?
The other critical element of lateral thinking is team collaboration. Below, I am going to give you two lateral thinking puzzles. There’s not a doubt in my mind that their solutions come faster with the collaboration of others. But, be aware that when you look at these puzzles, remember that your first thought should not be the ultimate solution, but rather a lateral thought about the situation or the environment.

How could a baby fall out of a twenty-story building onto the ground and live? Right away your logical mind envisions a baby falling from the 20th floor. Nix that quick conclusion. Who said the baby fell from the twentieth floor? Maybe the baby fell out of a window on the first floor.
A man walks into a bar and asks the barman for a glass of water. The barman pulls out a gun and points it at the man. The man says ‘Thank you’ and walks out. This is a simple, yet baffling statement that is hard to solve by going directly for the explanation. Do the man and the barman know each other? Is there something wrong with either of them? Is either of them unstable or might there be another condition present? You work around the edges before honing in on the center. Perhaps the barman saw that the man had a bad case of hiccups.
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Leaders Need To Bridge The Generation Gap

But perhaps it is time to step back for a moment. Millennials are the only people in the workforce to have grown up with technology, and so are probably much better placed to have a sense of what is going on than their superiors. Of course, these “digital natives” lack experience and knowledge of how their organizations work. However, that may not be the disadvantage that it used to be. In a world that is, by common consent, changing faster than ever before a detailed knowledge of how things used to be is of questionable relevance. Maybe organizations seeking to understand what is going on can find a short-cut by engaging better with some of their newer recruits.
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How successful people work less and get more done

How successful people work less and get more done | digitalNow | Scoop.it
productivity per hour declines sharply when the workweek exceeds 50 hours, and productivity drops off so much after 55 hours that there's no point in working any more. That's right, people who work as much as 70 hours (or more) per week actually get the same amount done as people who work 55 hours.
Don Dea's insight:

Successful people know the importance of shifting gears on the weekend to relaxing and rejuvenating activities. Like Spencer, they use their weekends to create a better week ahead.

This is easier said than done, so here's some help. The following list contains 10 things that successful people do to find balance on the weekend and to come into work at 110% on Monday morning.



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The Most Trusted Companies in America

The Most Trusted Companies in America | digitalNow | Scoop.it
Of 293 organizations measured across 20 industries, just 6% earned “excellent” (above 70%) trust ratings, according to the latest annual Temkin Trust Ratings, although another 28% earned “good” (60-70%) ratings. H-E-B and credit unions led the pack, with USAA capturing 3 of the next top 4 positions for its bankings, insurance and credit card businesses. Meanwhile, 9% of the companies measured had “very poor” (below 40%) ratings and another 22% were rated as “poor” (40-50%). Comcast languished at the bottom for its TV and internet service businesses, with other TV and internet services also among the worst. Many of the top- and bottom-ranking companies also appeared in similar positions in Temkin Group’s recent Customer Experience ratings.

Overall, supermarket chains, insurance carriers and retailers earned the highest average trust ratings in this latest release, while TV and internet service providers, wireless carriers and health plans were the lowest-rated on average.
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Fastest-Growing Retail Digital Commerce Categories in 2014

Fastest-Growing Retail Digital Commerce Categories in 2014 | digitalNow | Scoop.it
E-commerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14% and ranking as the fastest-growing spending category, according to a comScore report. Digital spending in the consumer packaged goods (21%), apparel & accessories (20%) and sport & fitness (17%) categories also saw high rates of growth, while the jewelry & watches (-1%) and computer software (-4%) categories were the only to see declines in spending. Separate results from the report indicate that e-commerce (desktop) spending grew by 12.5% year-over-year (to $236.9 billion), with mobile commerce spending up by 27.5% (to $31.5 billion).
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Mobile Internet Access Grows Across Age Groups

Mobile Internet Access Grows Across Age Groups | digitalNow | Scoop.it
nugget: time spent with mobile devices hasn’t cannibalized desktop consumption over the past few years, at least in the aggregate. Between December 2010 and December 2014, time spent online via tablets grew by 1,721%, while time spent accessing the internet via smartphones increased by 394%. But, there was also modest growth in time spent accessing via desktops, of 37%. In essence, then, all that time spent accessing the internet through mobile devices has proved to be accretive.
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Outdated Content: How to Consistently Evaluate the Quality of Your Copy

Outdated Content: How to Consistently Evaluate the Quality of Your Copy | digitalNow | Scoop.it
HOW CAN CONTENT AUDITING HELP YOU? 5 WAYS

Content auditing can help any website to become better and more efficient. When you content audit, you remove spurious information and revamp the copy in pages that need it. You check your current information and edit pages where the information needs to be updated. All of these can lead to a lot of different positive benefits for the entire site, including:

Avoiding Panda penalties: Google’s Panda algorithm is very picky when it comes to certain things such as outdated content. An audit helps you to keep your information up to date to get away from this pitfall
Fix Pages for Copywriting: Some of your pages may be in dire need of an overhaul. An audit helps you to pinpoint these and allow you to fix individual pages without having to rewrite entire swathes of your site
Consolidation: Some pages would be better if they were combined into one page. Information that is very closely linked can be placed on the same page, eliminating the need for a redundant page and making your site architecture more pleasing.
Determine Keyword Specifics: Each page has a set of keywords that they are ranking for. By doing an audit you can figure out what those keywords are and if they suit you. You might be surprised at what keywords your site ranks for!
Remove Bad Pages: Some pages just cannot be salvaged and your best option would be to remove them completely instead of getting visitors that end up with a bad impression of your site. Content auditing makes this easy by giving you an overview of which pages tend to shunt users off-page and which ones send users to other pages within your site.
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Strong Leaders Ask For Help

Strong Leaders Ask For Help | digitalNow | Scoop.it
Asking for help when you need it is a sign of strength, not weakness.

Its a paradox ➤ strong leaders ask for help.

There’s a time to give and a time to receive. When it’s your time to receive, simply say “thank you” … and allow yourself to experience the pleasure of gratitude that naturally arises.
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george_reed's curator insight, March 31, 4:07 PM

We should ask ourselves whether our attempts to be supportive are actually encouraging unhealthy dependency. We tend not to learn when we stay in our comfort zones.

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Why Nobody Noticed You Changed and 5 Things You Can Do To Make Change Stick

Why Nobody Noticed You Changed and 5 Things You Can Do To Make Change Stick | digitalNow | Scoop.it
Did you ever get feedback that your behavior was having a negative impact on others? Perhaps you were told you’re too critical… or don’t listen enough… or are micro-managing your team… or even the other end – that you’re not involved enough?
Don Dea's insight:

What you can do to make your changes stick.

Before you decide it’s not worth the effort and slip back into your old patterns, here are five things you can do to get the recognition and support you need to make change stick.

  1. Inform: If you’re going to try a new behavior, there’s no reason to keep it a secret. Jim’s direct reports didn’t understand his intention was to stop managing so closely. He could have said, “I’m going to try a new management style. I want to delegate more and let you run with the ball without supervising so closely.”
  1. Engage: Ask for feedback. Enlisting people to help you invests them in supporting your change. Asking for help is not a sign of weakness. Say something like, “I’d like your help. You know it’s a big change for me, so I might slip up sometimes. If I do, I’d appreciate your bringing it to my attention.”
  1. Understand: Understand that changing your behavior will not only affect others, it will impact the entire system. There will be pressure on you to revert. Notice the pressure, but don’t react to it.
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Small Companies Need Clear Values

Small Companies Need Clear Values | digitalNow | Scoop.it
Choose the values needed to support the purpose of your team or company. For example, a news service would need values like fast and accurate to support their purpose. A theme park would need values like safety and fun. An accounting service would need values like error-free and reliable.
Don Dea's insight:
  1. Don’t assume that any values are understood. If a value like ethics or integrity is important, it needs to be listed.
  1. Identify the top 3 to 5 key values. It’s too difficult to remember a laundry list.
  1. Describe values in terms of behavior – a single word can mean different things to different people.
  1. Involve employees in identifying the values. They will understand them better and will have greater commitment to them.
  1. Keep your values alive. Put processes in place to get feedback on whether they are being lived. As a leader, model the values consistently. People watch what you do more closely than they listen to what you say.
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SEO Game Changer: Twitter and Google Finally Agree to a Search Deal

SEO Game Changer: Twitter and Google Finally Agree to a Search Deal | digitalNow | Scoop.it
The Details of the Deal

Over the last couple of years, there have been several examples of Twitter limiting apps’ access to their platform. In some cases, they have actually banned apps from the platform despite them being very popular.

Because of those actions, some industry experts were skeptical about Twitter and Google ever coming to terms on working together. But based on this deal, it looks like Twitter may be taking a different approach to business.

While engineers from both companies are still working to implement this change, the result will be tweets showing up in Google search results as soon as they’re published. As you may have already realized, this means that Twitter activity is likely to have a direct impact on search engine visibility.

The most surprising component of this deal is that no advertising revenue is involved. Instead, it’s believed that Twitter will be compensated in the form of data-licensing revenue.
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Awesomizing YouTube

YouTube has more than 1 billion unique viewers every month. It's also a creator hub for those who want to make their own videos. Create videos. Find your audience. Did you know you can make your photo slideshow on YouTube using their tools? You can also make add titles, make captions and add music, all on the YouTube platform itself. Check out this infographic to learn about all the free tools that YouTube offers:
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Using Behavioral Psychology to Enhance Marketing Automation

Using Behavioral Psychology to Enhance Marketing Automation | digitalNow | Scoop.it
There are a couple of things that we can already see if you look backward and you look forward. You can see pretty quickly that consumers of all types, whether they're individuals buying their own personal things or whether they're in the B2B role, they use information to help understand issues that they're facing.

So one of the big trends that we see, is that firms hiring professional services are doing more research to understand what problems I'm facing, what the possible solutions are, who can do a good job of it, and how I can educate myself. With professional services, you are fundamentally selling your expertise and you're demonstrating that expertise to your potential clients through content marketing.

This allows you to attract leads and nurture them, but there's another thing that's going on: you're qualifying too. If you're writing content about a certain topic that is only of interest to people who would be your potential clients, those prospects self-qualify. So it really changes the entire sales process and the notion of how you go about looking for professional services.
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How Do Millennial B2B Buyers Research and Select Vendors?

How Do Millennial B2B Buyers Research and Select Vendors? | digitalNow | Scoop.it
When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus, according to a recently-released study [pdf] from IBM. While the two younger generations are also more likely to see the benefits of data and analytics in decision-making, they differ in their approach to vendor research and also seek out different attributes from vendors.
Interestingly, Millennials surveyed for the report put vendor representatives at the top of the list of sources they are most likely to turn to when researching a vendor’s products and services. By comparison, vendor representatives fell further down the list of the 9 identified research sources among Gen X (#7) and Baby Boomer (#5) respondents.
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How CEOs Can Prevent the Scourge of Isolation

How CEOs Can Prevent the Scourge of Isolation | digitalNow | Scoop.it
They have no peers in the company. As the top dog, they have no one to confide in at the office. They have no boss on a day-to-day basis. If they were promoted from within, they're now managing their former colleagues.
They don’t get honest feedback. With no immediate superior, CEOs receive little input on their performance outside of quarterly financial results and shareholder feedback. This can be especially disconcerting for a first-time CEO. Also, subordinates will be reluctant to point out any shortcomings and will filter what they say when -- if -- they say it. Often, the information CEOs do hear is overwhelmingly positive or so diluted that it doesn't represent reality.
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Will a "teacherless" online learning model really work?

Will a "teacherless" online learning model really work? | digitalNow | Scoop.it
Dedicated students, she said, can earn a degree 30 percent more quickly and for half the cost of students enrolled at a traditional four-year university. Rather than offering semesters, WGU is organized into six-month periods, each costing roughly $3,000. Students can take as many classes as they can handle in each period.

But a Washington State study of more than 50,000 students found that those who enrolled in online courses were more likely to fail or drop out of school than students who enrolled on brick-and-mortar campuses. A Columbia University study found similar results.
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Email etiquette: 3 do's and don'ts

Email etiquette: 3 do's and don'ts | digitalNow | Scoop.it
Know when to take conversations off-line
When an email appears to be the start of a lengthy conversation – I pick up the phone and have a real one. Send a meeting request, instead of creating a long chain of emails that ultimately clogs your inbox.
Don Dea's insight:

Designate a specific time for email
I use to keep email notifications on 24/7 — I’d look at my inbox whenever I heard that familiar ding. It was distracting and not at all efficient. Instead, I created specific windows of time to look at and respond to emails. For instance, because so many of my colleagues are in different time zones, I optimize my mornings to answer any emails from those in India or the U.S. Additionally, every Monday I eat lunch at my desk; I use this time to prioritize my inbox for the week.

End of day wrap-up
At the end of each day I take time to review my entire inbox. This includes flagging and prioritizing emails to work on the next morning. While I rarely get to an empty inbox, this does help me organize my to-do list for the following day.

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The Accidental CEO: Do You Have What It Takes?

the best CEOs are those who don’t seek out the role but focus first on being successful in their chosen fields. Here are three first-time CEOs who fall into this category. They built great careers and somewhere along the way realized they have what it takes to be a CEO
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Why it's okay to make mistakes at work

Why it's okay to make mistakes at work | digitalNow | Scoop.it
Incorporate mistakes into your business model
This mentality isn’t just for the decision-makers of a business; valuing the insights that mistakes can offer should be at the core of every team member. Culturally, teams need to feel comfortable learning from the mistakes they will inevitably make, and even encouraged to share the outcomes as they relate to the wider company. There’s a reason why trial and error has lasted so long – if we never made mistakes we would never find what works
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To Be a Better Leader You Must Kill Your Darlings

To Be a Better Leader You Must Kill Your Darlings | digitalNow | Scoop.it
Ready to kill your darlings? Keep these guidelines in mind: 

1. It’s Not About Pruning Deadwood.

Killing your darlings is not a matter of pruning deadwood. Some of the projects, products or lines of business you will need to let go of might be doing very well.

The question you must ask is whether they serve the greater good of the company – do they add value in the long run? Do they ensure you’re moving in the right direction?

2. Grow with Focus.

The idea of killing your darlings is not simply about doing less. It’s about creating a strategic focus and doing what you do exceptionally well.

Growth is still desirable. But when a new opportunity arises, evaluate it through the lens of whether it is aligned with your strategic scope, not how exciting or sexy it is, or how easy it is to do.

3. It Needs to Be Ongoing.

Writers kill their darlings during the editorial process. But unlike a writing project, which ends at publication, the business environment is constantly changing. You need to evaluate your darlings for strategic alignment regularly.

Strategic sacrifice is about giving up something of value for the sake of the greater good of the enterprise. Dumping pet projects and passing on new opportunities is difficult to do, unless the idea of strategic sacrifice is entrenched in the culture.
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The dawn of marketing’s new golden age

The dawn of marketing’s new golden age | digitalNow | Scoop.it
As you think about the implications of science, substance, story, speed, and simplicity for your organization, we suggest that you ask yourself five questions:

Are we taking advantage of the science of data and research to uncover new insights, or are we working off yesterday’s facts, assertions, and heuristics?
Do we fully exploit the power of marketing to enhance the substance—that is, the products, services, and experiences—we offer our customers, or are we just selling hard with a “me-too” mind-set?
Do we have a clear brand story that echoes through cyberspace, or do we feel that we aren’t quite capturing hearts and minds?
Have we created simplifiers within our organization, or have complex matrices become a logjam?
Are we faster or slower to market than our competition?
Although this may seem like a lot to handle, the rapid changes and fast-breaking opportunities facing marketers in the 21st century suggest to us that the best ones will have good answers to all of these questions. In our opinion, those that do will not only enjoy above-market growth, they will define the next golden age of marketing.
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Oliver Durrer's curator insight, March 31, 10:16 AM

Interesting take and valid questions to assess.

Still, lean marketing is the future and it has started a while ago!

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10 Things Julius Caesar could have taught us about business, leadership, marketing (and even social media)

“Experience is the teacher of all things.”

Books are nice. They’re a start. But at some point, you have to DO the thing. You have to build the business. Grow the business. Win market share. Outpace your competitors. Recruit the best minds. Create the culture-changing products. Fix the accelerator glitch. Stop the giant underwater oil leak. Rejuvenate your brand. Redefine your market. This stuff isn’t theoretical. You have to roll up your sleeves and learn the hard way what works and what doesn’t.

Julius Caesar learned soldiering with the rank and file of the Roman legions. He fought in the front lines, shoulder to shoulder with legionnaires. He slept with them, ate with them, drank with them, marched with them and bled with them. Had he not spent years in the trenches doing the work himself, he would not have been the military leader he became. ”Experience is the teacher of all things.”
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Customer-centricity in B2B

Much customer-centricity thinking focuses on B2C markets, but in B2B the added value can be just as large.  This presentation explores some of the ways this value can be captured.
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So You Want To Be Innovative?

Many innovations fail because they have little customer relevance.  This presentation explores how to innovate less, but with more meaning.
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The Impact of 3D Printing on Retail

3D printing technology is about to change many of the ways in which retailers need to trade and organise their business.  This presentation explores how.
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