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Accountability

Accountability | digitalNow | Scoop.it
http://youtu.be/fdTFMk1BluM Accountability is the binding strength of interdependent relationships at work. We simply must hold people accountable. But for accountability to be legitimate, to have ...
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If you're a shy entrepreneur looking to grow your business, Whitmore says there are several secret weapons that can help you. For one, be sure to hire people whose strengths are your weaknesses – particularly in marketing or sales, where having a more outgoing personality tends to be of greater importance. Also, if you're really nervous about meeting someone face to face, start out with email or IM before graduating to an in-person interaction.

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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Charity Navigator Tweaks Its Rating System

The new system also tweaks the way a charity’s administrative expenses, or overhead, are evaluated. Under the current system, charities can’t score a “perfect” 10 points on that measure unless they had zero administrative expenses, which isn’t realistic in most cases. Under the new system, charities can get a 10 if they score within a given range for their type of nonprofit group. Ms. Searing said the change helps charities avoid “starving themselves” to avoid the appearance of high overhead.

The change in the overhead rating also means that it’s now possible for groups to score a perfect 100 points over all — and 49 charities will do so, Mr. Thatcher said.

Nearly three-quarters of charities will not see a change in their overall ratings under the revised system. About 19 percent of charities will see their ratings go up, while about 8 percent will go down. “There’s always going to be someone who’s unhappy,” Mr. Thatcher said.
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Virtual Reality Poised to Revolutionize Retail, Check-Out Experiences 

Virtual Reality Poised to Revolutionize Retail, Check-Out Experiences  | digitalNow | Scoop.it
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By J. Barton
May 27, 2016
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At the recent CNP Expo, Payscout offered a virtual reality (VR) premiere, showcasing the global eCommerce market and the entrepreneurial opportunities it provides.

The presentation (viewed through VR Oculus headsets) gave attendees at the CNP Expo a vivid and exciting overview of the “rich promise of global eCommerce.”

“We think the presentation will strike a personal chord with CNP attendees and we’re expecting it to be the must-see event of the show,” says Payscout CEO Cleveland Brown. “Virtual reality has the potential to transform payments, and eCommerce in particular. It is our pleasure to be the first to introduce it at the payments-centric CNP Expo, especially at this early stage in its commercial development.”

Brown believes virtual reality to be a tremendously important emerging technology. And others clearly agree.

Indeed, tech powerhouses like Google, Samsung, Microsoft, Sony, Apple, and Intel are all creating VR software and hardware to establish a platform they say will be as appealing and useful as the mobile phone—or even the Internet itself.

By some estimates, the market for visual reality will be worth $150 billion by 2020.

Consequently, it’s no surprise why the company brought its technology to the CPN expo.

“For these few days, it’s a crossroads for people seeking opportunities in global eCommerce, and that ties directly with Payscout’s mission to ‘support the entrepreneurial dream one transaction at a time’ and the company’s ‘Go Global Now’ turnkey boarding platform,” Brown added. “As a thought leading global payment processing provider, it’s the right place for us to be, and it’s the right place for the message we’re bringing. We are very pleased to be at the forefront of showcasing VR to our industry colleagues and the industry’s CNP customers.”

“This is a tremendous opportunity for Payscout to bring attention to how VR fits into our vision for global entrepreneurialism—we think people will be blown away by the presentation—and it will also help with educating the payments community about this up-and-coming technology,” Brown concludes.
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Cracking the Search Engine Code

Cracking the Search Engine Code | digitalNow | Scoop.it
But as a general set of guidelines, to enhance a site’s SEO, firms should consider a holistic marketing effort. This might include advertising, high-quality content, intelligent tagging of keywords and original material, relevant and compelling descriptions for products, easy-to-navigate Web pages, and the kinds of bells and whistles (one-click purchases, generous return policies, and secure payment systems) that customers increasingly expect.
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Reshoring manufacturing jobs to the United States: Myth or reality?

Reshoring manufacturing jobs to the United States: Myth or reality? | digitalNow | Scoop.it
Anecdotal evidence such as these point to the growing competitiveness of the United States as a manufacturing location. This shift is further evidenced by the increase in foreign direct investment (FDI) in the country, particularly in the manufacturing industry, as foreign companies establish new operations or purchase existing US businesses. Haier’s acquisition of GE’s appliance business illustrates how a foreign company acquired an established US multinational to access the US market, brand, technologies, R&D capabilities, products, and supply chains.
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How new CEOs can boost their odds of success 

How new CEOs can boost their odds of success  | digitalNow | Scoop.it
We expected that CEOs taking the helm at poorly performing companies, feeling compelled to do something to improve results, would have a greater propensity to make strategic moves than those who joined well-performing organizations. To learn whether this idea was true, we looked at how each company had been performing relative to its industry counterparts prior to the new CEO’s arrival and then subdivided the results into three categories: well-performing, poorly performing, and stable companies.4 When we reviewed the moves by companies in each of these categories, we found that new CEOs act in similar ways, with a similar frequency, whether they had joined well- or poorly performing organizations. CEOs in different contexts made bold moves—such as M&A, changing the management team, and launching new businesses and products—at roughly the same rate (Exhibit 1).
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Disruption is not a strategy

Disruption is not a strategy | digitalNow | Scoop.it
Christensen’s theory is vague. What is a new market? What does cheaper even mean? But the bigger problem with the theory is knowing what to do with it. You read the book, you want to start a company…what exactly does the theory advise you to do to create a disruptive company?

You can’t decide to start a disruptive business. You can’t take Christensen’s theory and use it to churn out disruptive companies. Don’t believe me? Try it. Cable TV, for instance, is too expensive and provides more functionality along a specific axis than most customers need. If you can think of a way to disrupt it, then why aren’t you doing it? It’s a giant pot of money just sitting there for you and Clay Christensen to take. None of the millions of people who have read The Innovator’s Dilemma has taken that pot of money because the theory doesn’t say how.

Christensen’s theory is descriptive, not prescriptive. It names a process but does not tell you how to generate that process. You might know disruption when you see it, but you only know it after the fact. You can’t know beforehand that if you create a new market it will grow big enough to sustain your company while you improve the quality of your product until you can go after the established market. You can’t know beforehand because, as Christensen himself notes, “markets that don’t exist can’t be analyzed.”4
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Technological innovation is often simply an innovation in how we think about technology

Technological innovation is often simply an innovation in how we think about technology | digitalNow | Scoop.it
While there are undoubtedly many technological breakthroughs that can’t be reduced in this way to linguistic and conceptual changes, it’s surprising how often apparent innovations depend on shifts in terminology and discourse.

To take another example besides “virtual assistants,” the financial world is currently busying itself with its own line in blockchains, aka distributed ledgers, which banks are rushing to design and test. However, as Chris DeRose noted in an article published last year by American Banker, “the technology powering distributed ledgers predates blockchains by well over 20 years.”

Here, DeRose is referring to the Paxos consensus algorithm and its more recent successor, Raft, which enables the nodes of a decentralized network to agree with each other on questions of value, and which will most likely be used in one form or another by financial institutions in building their distributed ledgers.
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How Bitcoin Could Enrich the Postal Service

How Bitcoin Could Enrich the Postal Service | digitalNow | Scoop.it
While the U.S. Postal Service struggles with Congress over a reform package to provide it enough cash to replace a pre-internet truck fleet, the forward-thinking folks at the USPS Office of the Inspector General never fail in their effort to drag the Post Office into the 21st Century.
Its latest report suggests that USPS could take advantage of blockchain technology—the operating system behind Bitcoin—to fast-track its emergence in allied businesses that the OIG has been touting to the agency for years.  Such as:
Financial services. OIG has long been a proponent of retail banking in Post Offices, though such a move would require Congressional approval. USPS already has a big business in money transfers, however, and OIG sees that revenue stream flowing more freely using the peer-to-peer transactional abilities of blockchain.  A “Postcoin” system, says the watchdog agency, could process transactions faster across a global network of 600,000 post offices and keep the  money transfer business relevant in a digital wallet age.
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The Human Cost of Digital Technologies

The Human Cost of Digital Technologies | digitalNow | Scoop.it
As companies race towards digitisation, the expectation that people in organisations need to be permanently on-call is creating very human challenges. How well an individual copes depends on their personality.

We used to communicate with the people we work with as we walked down the hall to a meeting, or over lunch, or (all too often) with those little hand-written phone messages starting with “while you were out …” These days however, people are more likely to be in constant touch through Information and Communication Technologies (ICTs) such as social media, mobile phones or video links. In fact, a recent study found that almost one third of adults in the U.S. never turn off their smart phones - such is the all-pervasive nature of modern communication technology.
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What you should NEVER automate on social. And what you should

What You Should and Shouldn’t Automate

Every brand should be doing the following six social marketing activities on a regular basis. For each of these six activities lets see what should and should not be automated.

1. Follow People

Stop! (Don’t Automate)

Never pay for a service that allows you to buy followers on Twitter (or Facebook). Trust me, you’ll regret it. I could write an entire blog post on the negative consequences of doing this. One consequence is that you’ll end of blindly following a bunch of accounts that have nothing to do with your brand or marketing goals, or worse, you end up following bots. Don’t get hung up on the size of your social networks. It’s quality that matters. On Twitter, follow strategically. This includes accounts that are active and:

Engaging with topics relevant to your industry/brand
Interacting with your competitors but not you
Using hashtags for industry conferences
Trending in your industry
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Seven Trends Transforming Customer Communication (Presentation) 

Seven Trends Transforming Customer Communication (Presentation)  | digitalNow | Scoop.it
Connected Consumer
Mobility is the largest trend we’ve seen in all the recent trends we’ve uncovered—and this is just the beginning. Smartphones still have a massive growth potential with only 30% of the total market using smartphones.
“The connected consumer is constant,” Kyle noted. “As the global consumer becomes more connected, we don’t care what device they’re using. I only care that they are connected.”
Kyle shared that 42% of US consumers purchased a product on their mobile phone in 2013 and 83% of US consumers research products while in-store on their mobile phone.
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Basic Mobile Won’t Win. Here’s What Innovators are Doing Right 

The fundamental conversation regarding mobile communication with consumers needs to change. It used to be that having a mobile marketing strategy was “the non-negotiable.” However, due to consumer demand, having a personalized, tech-driven mobile presence to enhance the overall customer experience is “the new non-negotiable” that marketers need to embrace.

A bland, impersonal mobile strategy won’t cut it. Comments such as the following, from 15,000+ hours of VoC research interviews we conducted, should be a wake-up call for marketers:

“I want easy access to your brand any place, any time, via every means, especially via mobile.”
“What they consider personalization is so old-fashioned.”
“With today’s technology, I expect the experiences to reflect my interests and preferences.”
A small company with a big personalized, mobile app idea, is home-health care firm Home Team which provides an iPad for each home with an app that the caregiver uses to track care and communicate with the family via texts, pictures and medical updates. As their web site states, “We have an iPad in every home. The caregiver uses it to plan fun activities and keep you updated on what’s happening every day. You use your mobile phone to send notes & suggestions to the caregiver because you know your parents best.”
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Newspapers’ next frontier: The whole world

The move makes sense at a time when U.S. papers, especially major metros like The Times, are looking to leverage anything they can to boost revenues and offset steep print advertising and circulation losses.

“The difficult U.S. newspaper environment has driven the industry to hunt for new audiences,” Gordon Borrell, president and CEO of ad tracking firm Borrell Associates, tells Media Life.

And The Times has an advantage over many of its international rivals.

It has an excellent digital product. Its U.S. site draws more than 50 million visitors per month, according to comScore, and it now has more digital-only subscribers than print ones.

“While they’ve had a decent overseas audience (about 220,000 subscribers for the International Times), there’s much more to be gained abroad, especially if papers like LeMonde or The Times of London aren’t keeping pace with the demands of digital readers,” says Borrell.

“The NYT could steal some of their readership, as well as that of other newspapers.”
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Nudging Consumers Toward Better Decisions 

Objectives - Translating calorie counts
 

Information that is commonly available to consumer can also be pretty obscure, such as grams of sodium or calories. Seeing them in terms of a personal, important objective helps consumers make sense of them. For example, the calorie counts on nutrition labels don't instantly reflect how high-calorie foods can affect health over time. Larrick said there's a move toward replacing that figure with the number of minutes of exercise needed to burn off the calories in the product.

"It becomes very tangible and people know what that will look like in their everyday life," he said. "Maybe they will turn down a few extra chips or a dessert if they realize the exercise they'll have to do to burn off those calories."
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Why Employers Have Lost the Upper Hand

Why Employers Have Lost the Upper Hand | digitalNow | Scoop.it
verall economic growth may have been disappointing, but it has been undeniable. Since September 2010, the U.S. economy has added payroll jobs for 67 straight months — the longest such stretch in recent history. In all, 14.2 million payroll jobs have been added since February 2010. And with lots of baby boomers retiring, the labor force hasn’t grown that much. The result: The unemployment rate is 5 percent — half the peak of 9.9 percent in April 2010. And at the end of March, there were nearly 5.8 million jobs open in the U.S. Add it up, and if you’re trying to fill an open position, you now have lots more competition and a lot fewer unemployed people from which too chose.

All things being equal, this fundamental supply–demand dynamic should make it harder and more expensive to hire.
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What Good User Experience Looks Like

What Good User Experience Looks Like | digitalNow | Scoop.it
Waze (on a Tablet or Personal Computer)

If you have more time and space, Waze can show more detail. But it uses the same icons (such as the checkered flag for your destination) on every device. It features the most likely choice (Route Options) in large type at the left, with other options smaller, but visible and graphically inviting.
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5 barriers to sustained business growth 

5 barriers to sustained business growth  | digitalNow | Scoop.it
While Greiner’s model proves that internal challenges to business growth can be predicted, when they are the result of internal growth itself, there are a variety of entirely unpredictable challenges that business can, and invariably will, face in their lifetime.
In this sense, challenges to business growth are evergreen and can include market forces such as strong competition, external funding, changing consumer habits, technological innovation, recessions and economic slumps. Dealing with these challenges means having a robust and strong business model that starts by recognising and addressing the internal and entirely predictable challenges we’ve outlined in this article. Get this right and your business will have every chance of success and continued growth long into the future.
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5 keys to crisis management communication 

5 keys to crisis management communication  | digitalNow | Scoop.it
1. High integrity reduces blowback
According to Weinhold, misinformation breeds distrust. As a spokesperson, there is, at times, an immense pressure to make your organization look good. Do not cave in to others who would like you to lie, distort the truth or leave behind vital facts which alter messaging and perception — this is tantamount to a lie. Once lost, it will take years if ever to fully restore your integrity.

2. There is nowhere to hide
As the art of press relations evolves within a changing worldwide media landscape, more executives think they can get away with not returning reporter calls, delaying the release of information, and simply refusing to feed the “media monster.” However, the “monster” will eat! And as long as the “monster” eats, media reps will need access and information in order to tell their stories effectively. If you, as an executive, choose to stick your head in the sand and not respond, you make yourself quickly irrelevant and ineffective.
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Human obsolescence: Are we ready for an artificially intelligent future?

Human obsolescence: Are we ready for an artificially intelligent future? | digitalNow | Scoop.it
Can there really be a program for something so nuanced and fragile as the human self? Can we ever experience an “I-Thou” relationship with an artificially intelligent design, or will it forever be an “It.” I suppose that would depend on the person (and the robot). No matter how lifelike a robot’s appearance may be, I remain convinced a robot’s programmed personality will leave us wandering through the uncanny valley — at least for the time being.
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A Mobile-First Strategy Can Reimagine Business

A Mobile-First Strategy Can Reimagine Business | digitalNow | Scoop.it
Today, mobility rules the computing universe. Thanks to radical advances in mobile devices, cloud computing and back-end IT infrastructures, managers, professionals, technicians and others work on an anytime, anywhere basis—exchanging data instantaneously. At the same time, consumers increasingly interact with businesses through smartphones, tablets and other devices, using apps, geolocation features, scanners, cameras, speech tools and more.

According to industry studies, more than half of all network and Internet traffic now originates from mobile devices. A report from telecom firm Ericsson predicts that this figure will hit 90 percent by 2021.

To be sure, all paths lead to a mobile-first strategy for today's enterprise. "It's difficult to find someone who is not carrying a smartphone," says Tony Fross, vice president of digital advisory services for Capgemini Consulting. "Mobility has emerged as the form factor for our lives.
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Marketing Is Only as Effective as Its Weakest Link

Omnichannel marketing means different things to different marketers. But one common — and ­necessary — goal is to create a cohesive customer experience across channels.
Consider this: Eighty-seven percent of consumers polled by software development company Zendesk say that brands need to put more ­effort into providing a seamless experience. And 73% say that brands pay more attention to generating sales across channels than to providing an integrated customer experience.
Marketers, however, should pay attention to both. In-store analytics company RetailNext reports that two-thirds of customers recently polled have made a purchase involving multiple channels.
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How Avoidance Destroys Strategic Initiatives

How Avoidance Destroys Strategic Initiatives | digitalNow | Scoop.it
Breaking the cycle

The first step is to recognise when avoidance is happening.  Remember, avoidance is an almost imperceptible pressure and it is often completely outside of our awareness. But asking key questions can help us to identify its presence:

Are things getting done in your group through heroics and fire-fighting?
Do you get the feeling that you and your team are “dancing around something” or “walking on eggshells”? Do you experience this feeling when interacting with your managers?
Do you find yourself becoming agitated, frustrated or easily upset? Are members of your team becoming agitated, frustrated or easily upset? Are you seeing this behaviour in your managers?
Do you feel you are working towards unrealistic expectations or being exposed to ungrounded thinking?
Are blame and/or cynicism becoming more prevalent in your team? Are factions developing in your team?
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Why You Must Embrace Continuous Rapid Improvement or Slowly Die

SMART goals and campaigns are developed at the beginning of the quarter but can be changed on a weekly or even daily basis based on the team and activities. Things happen. Priorities shift. Your ability to adjust to change on a daily basis will mean your success.
Did something happen within Hubspot to change our landing page conversion goal? Let’s shift it. Did the Facebook retargeting campaign drive 2% CTR in the first test? Let’s change the quarterly goal to 4% CTR and 20% of the newsletter subscribers.
Goals should be planned weekly, monthly and quarterly. Goals should be continuously and rapidly improved.
One thing to note and it is extremely important, the key word in this phrase in IMPROVEMENT. This doesn’t not mean that you decrease the goal if you are having trouble achieving it. SMART goals should always shift UP… not down. If the goal becomes impossible to reach you need to spend more time planning.
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 9 things a Great Leader should do

 9 things a Great Leader should do | digitalNow | Scoop.it
Talk less, listen more.  The leader’s job is to pay attention to what other people say, especially those who think their views don’t count. Show you’re listening by acting on what people tell you, and gain their trust by giving them the credit.

2.    Don’t give a solution too soon :. No- one learns anything new if you keep doing what you already know how to do, and don’t allow others to try. Anyway, they may find a different, or better way, and if not… you always learn from your mistakes.

3.    Be Passionate :  about what you believe in.  Share your vision , live your values and walk the talk. The personality  is more inspiring, than the process.
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Emotional Intelligence Drives Higher Performance 

Emotional intelligence is important in a company’s internal communication as well as customer-experience activities. A recent Gartner survey shows that 89% of executives believe customer experience will become their key competitive differentiator in the next year. Leading companies and Customer experience analysts have discovered that a customer’s emotional experience with a company is the most important component in developing a relationship. In fact, according to noted customer experience expert Bruce Temkin’s extensive research, customers who experience an interaction in which a good emotional connection is developed are 12 times more likely to recommend that company to a friend. Those good emotional connections are reliant upon emotionally intelligent company representatives, employees that are able to effectively demonstrate empathy and build rapport with customers.
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