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AI, Robotics, and the Future of Jobs

AI, Robotics, and the Future of Jobs | digitalNow | Scoop.it
Experts envision automation and intelligent digital agents permeating vast areas of our work and personal lives by 2025, but they are divided on whether these advances will displace more jobs than they create.
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Key themes: reasons to be hopeful
  1. Advances in technology may displace certain types of work, but historically they have been a net creator of jobs.
  2. We will adapt to these changes by inventing entirely new types of work, and by taking advantage of uniquely human capabilities.
  3. Technology will free us from day-to-day drudgery, and allow us to define our relationship with “work” in a more positive and socially beneficial way.
  4. Ultimately, we as a society control our own destiny through the choices we make.

Key themes: reasons to be concerned
  1. Impacts from automation have thus far impacted mostly blue-collar employment; the coming wave of innovation threatens to upend white-collar work as well.
  2. Certain highly-skilled workers will succeed wildly in this new environment—but far more may be displaced into lower paying service industry jobs at best, or permanent unemployment at worst.
  3. Our educational system is not adequately preparing us for work of the future, and our political and economic institutions are poorly equipped to handle these hard choices.
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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
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How Marketers Should Choose Social Networks

How Marketers Should Choose Social Networks | digitalNow | Scoop.it
ADVERTISING/MARKETING | INFOGRAPHICS
How Marketers Should Choose Social Networks (Infographic)
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By Guest on Aug. 26, 2015 - 9:00 AM1 Comment


Having worked in social media for a number of years, I’ve seen a ton of different questions raised about the various strategies and best practices. But one of the most popular questions I see is, “Which social media networks should I spend my time establishing a presence on?”

It’s an extremely important question to ask before you start devising a social media marketing strategy because there’s really no use in spending a ton of time and energy establishing a strong presence on a site that isn’t going to yield any positive returns.

One way to figure out exactly which networks make sense for your brand is to use data, such as demographic information, to provide some insights into networks relevant to you. You can do this by following a simple two-step process that I’ll lay out in the rest of this article. But at a very high level, the idea is to figure out who your perfect target audience is, then to use an infographic we’ve created to figure out exactly where to reach these people.

Figure out your perfect social audience
Very few companies out there will have the same exact target audience. For example, two car companies may both target the same 18-through-22 age group, but one of those brands could be a pickup company that sees much more sales coming from rural regions. The point is that you should spend the time figuring out exactly who the main consumer of your product is before choosing which networks to utilize.
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Consumers Don’t Trust Businesses With Their Data

Consumers Don’t Trust Businesses With Their Data | digitalNow | Scoop.it
Online security is one of those issues that feels like it will never truly be resolved. As hackers get more sophisticated, so must security systems and methodology. As new hurdles to secure systems arise, is it the case that our systems are getting more vulnerable? A study from Wakefield Research, commissioned by Citrix, indicates that Americans certainly think they are.

Initial responses were pretty dire: 69 percent of Americans surveyed agreed that their personal data would inevitably be stolen, and 84 percent believed their data is even less secure this year than it was last year.
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Rebooting IT: What separates digital leaders from the rest

Rebooting IT: What separates digital leaders from the rest | digitalNow | Scoop.it
Agile IT operating model

Rebooting IT’s target operating model allows established companies to keep up with rapidly evolving customer demands and digital-savvy competitors. Transformation focuses on three areas: acquiring and keeping the right talent, building a new digital enterprise while maintaining and improving legacy operations, and adopting new development processes to bring applications, products and services online more quickly than before. 

Talent. Rebooting IT requires a nontraditional talent profile that blends technical skills with business savvy. Few companies have the right people on staff today: Bain research indicates that 51% of companies say talent is one of their top three issues and 35% of current IT staff will need to improve their skills for the next wave of IT evolution. The right experts bring a deep understanding of new technologies, next-generation architectures and techniques for modernizing legacy systems. Depending on their role, their toolkit may include Agile development, DevOps, advanced analytics, cloud engineering, next-generation mobile development and cybersecurity capabilities.
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Using Metrics for Marketing Success

It’s no secret that many brands are planning to increase ad spending, especially on social media. But is that money being used most effectively?

A new infographic by Captora and Column Five shows how today’s companies are getting the most out of their ad spend, by combining search, SEO tactics, social advertising and remarketing.
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What Drives Entrepreneurial Success?

Entrepreneurial Talent: Innate or Learned?

An example of two violinists with differing levels of talent can help answer the question about whether entrepreneurial talent is innate or learned. Sally has an innate ability to identify the pitch and tone of a musical composition. By the age of 5, she could learn music by ear and created perfect first drafts of her compositions. She has precise rhythmic ability and can reproduce an exact musical note without an external reference. Martha, Sally's classmate since elementary school, has a keen sense of music but lacks some of Sally's innate musical abilities.
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It's Hard to Differentiate One Higher-Ed Brand From Another

"We prepare the leaders of tomorrow."

"We nurture lifelong learners."

"We aim to have a global impact, while serving our local community."

If mission statements such as these sound familiar to leaders in higher education, it's no surprise. These statements could easily reflect the mission and purpose of almost every higher education institution -- to the point where it's tough to distinguish one school from the next.
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Digital publishers struggling to get real-time data

Digital publishers struggling to get real-time data | digitalNow | Scoop.it
Digital display advertising is growing at a torrid pace, and the publishers that are able to leverage real-time data analytics are likely to be the best positioned to capitalize
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Marketing budgets shift to customer retention | News | Research

Marketing budgets shift to customer retention | News | Research | digitalNow | Scoop.it
More than half (57%) said they expect their marketing budgets to increase over the next two to three years.

This shift in spending comes as consumers increasingly connect with businesses across multiple channels with the customer journey often involving them researching products on their mobile device, purchasing from their tablet and then picking up in the store. According to this study, marketers are beginning to shift priorities toward retention and loyalty and building customer advocacy across each interaction point, beginning with discovery.

As a consequence social and digital channels are emerging as top areas of investment and 53% of respondents said the main reason for spreading their budgets across the entire customer journey is the need to generate higher revenue.

Deepak Advani, general manager, IBM Commerce said: “The brand/customer dynamic is no longer built on isolated interactions. It’s an ongoing relationship that must span all touch points in the customer’s journey. The shifting dynamic and the changing role of the CMO also illuminates a tremendous opportunity for CMOs to further expand their influence, cut through organisational silos, and make an impact beyond just marketing by owning the overall customer experience.”
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Mind measurement | Comment | Research

Behaviours cover everything from what was eaten that morning to what was spent at the supermarket.  But what market research has traditionally done much less of is measuring consumers’ psychological structures. We tend to spend little time measuring personality attributes for example. Some may rightly argue with this, as there is a grey area between attitude measurement and psychometrics (measurement of psychological attributes), but, in the main, it’s a fairly peripheral activity. We tend, for example, not to see the psychometrics forming a core part of a U&A or segmentation study.

But this is puzzling, as having this understanding of your customer base is potentially a very useful tool for marketers. So why has there been this reticence? In my mind it’s for a number of reasons. 
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How CIOs Can Improve Digital Marketing Strategies

How CIOs Can Improve Digital Marketing Strategies | digitalNow | Scoop.it
Marketing departments are planning to spend considerably to enhance their digital capabilities, according to a new survey from Teradata Marketing Applications. The accompanying report, "Enterprise Priorities in Digital Marketing," reveals that CIOs and their tech teams must work closely with marketing to deploy tech that improves customer service and retention. These deployments must fully integrate with existing systems, while being capable of adding on additional features as future demands dictate. Among those present-day or near-future demands: the personalization of the customer experience. "Strategic direction is only as powerful as the investment that supports it," says Darryl McDonald, president of Teradata Marketing Applications. "We've been talking about personalization for years. Now, through digital marketing, custom analytics and marketing as a service, the appetite is real and true personalization is the future. Only a customer-centric strategy that combines technology and data can deliver sustainable opportunities for businesses to drive top-line growth." More than 400 senior marketing professionals participated in the research
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Risky Business Is Becoming Business as Usual

Risky Business Is Becoming Business as Usual | digitalNow | Scoop.it
2 percent said they believe message supervision is critical to identify real risk in their organization, up 13 percent from last year. Eighty-one percent stated that message supervision delivers actionable insight for the business. Sixty-four percent of respondents indicated responsibility exists for all non-compliance-related data production requests related to litigation, e-discovery and HR investigations.
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E-Texts and the Future of the College Bookstore

E-Texts and the Future of the College Bookstore | digitalNow | Scoop.it
The traditional campus bookstore. For many years, college bookstores have been operated in one of two provider formats: self-operated by the institution or contracted to a third-party bookstore operator. If institutionally operated, the financial goal is predominantly to be self-supporting and produce a positive net income. Contracted bookstores usually result in some form of a commission structure to the institution. Over the years, both forms of campus stores have experienced much competition from "off-campus" bookstores and, more recently, online textbook sales. Many institutions currently experience far less than half of their potential textbook sales as students seek less expensive options — or more often, don't acquire textbooks at all.     
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Is personalized content a marketer's dream?

Personalized content has essentially one major benefit — higher response and engagement rates — according to polling of global senior marketers by CMO Council.

But there are also side benefits, according to the report, “Brand Attraction from Enriched Interaction.” Just fewer than half of respondents said “personalized or enriched content” led to more relevant interaction, and more than 40% said it leads to conversions.

And personalized content needn’t be just email or social media-driven, according to research from Adroit Digital, e-Marketer magazine reports. 
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Report: 79% of Washington D.C. Insiders Use LinkedIn

Report: 79% of Washington D.C. Insiders Use LinkedIn | digitalNow | Scoop.it
Linkedin is the most used social network by DC insiders, with 79 percent of respondents using it. 77 percent are using Facebook, 62 percent are using Twitter, and 47 percent are using YouTube. However, demographics play a large part. Among Millennials, 58 percent of Capitol Hill professionals are using Instagram and 36 percent are using Snapchat.
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How Uber Can Improve Americans' Outlook on Life

New entrants -- often entrepreneurs from other industries -- introduce these technologies, which may threaten and even destroy the incumbents' businesses, whose owners and employees may lose their livelihoods and their capital. Taxi medallions in New York City have seen substantial losses in value; in London, "the Knowledge" of every street and alley, which every trainee cab driver must spend years learning, has been made obsolete by cheap GPS devices.

This destruction is bad for the current taxi industry but good for consumers, who benefit from the new superior technology and from lower prices. And it creates new jobs. In the end, we all benefit from economic growth, but -- as the saying goes -- it is hard to make an omelet without breaking eggs.

Our analysis of Gallup-Healthways Well-Being Index data shows that looking across American cities, the broken eggs are typically more than made up for by the prospects of a brighter future. Citizens understand the short-term problems associated with creative destruction, and look ahead to the future benefits.

A simple measure of overall creative destruction is the sum of the job destruction rate and the job creation rate; this is the job turnover rate. The table below shows this creative destruction variable, as well as its components, together with the unemployment rate, as measured by the Bureau of Labor Statistics. For example, the average city lost 14% of its jobs in a year, and replaced 13% of its jobs, for a turnover rate of 27%.
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Report: Millennial Employees the Biggest Threat to Network Security

Report: Millennial Employees the Biggest Threat to Network Security | digitalNow | Scoop.it
Millennials are tremendously comfortable with, and active users of, great amounts of social media—but unfortunately, do not often do so with the proper security precautions, which can lead to data breaches.
Historically, all users are notoriously bad at maintaining good password hygiene, but in this study, Millennials seem to be the worst. 85 percent of Millennials reuse passwords from the last 12 months, compared to 74 percent of baby boomers. Millennials are also more likely to accept social media requests from strangers.
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Mobile Spending To Increase As Revenue Surges

Mobile Spending To Increase As Revenue Surges | digitalNow | Scoop.it
North America was the fastest-growing region, growing 76.8% year-over-year and holding almost a 45% share of the $32 billion total. eMarketer estimates that number will increase by 50% to $28.72 billion in 2015.
Mobile display ads grew 88.1%, and represented $15.1 billion or 47.4% of total global mobile advertising revenue in 2014.
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Tackling complexity: How to create simple and effective organizations

The best strategy in the world isn’t worth much if a company must battle its own internal complexity to execute. If overlooked, complexity proliferates as a natural consequence of a company’s success. And if unchecked, complexity can quickly become a company’s single biggest barrier to growth.

Clearly, organizations of the 21st century will never be simple. Globalization, technological disruption and digital connectivity create the need for more sophisticated, matrix-based organizations. But the best-performing companies manage to be as simple as possible. They tackle the root causes of complexity, not a symptom. They protect their core business from the “horizontal rain” of excess management layers, blurred accountability and inefficient processes. Simplifying structures and processes can liberate energy and purpose throughout an entire organization, delivering sustainable cost reductions in excess of 20% while creating a more effective and agile company.
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Bing Excels At Extraordinary Rate

Bing Excels At Extraordinary Rate | digitalNow | Scoop.it
The Bing app makes this possible by tapping into its knowledge and actions graph, a collection of more than one billion entities, more than 21 billion facts about them, and more than 5 billion relationships between them. 
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The Bing app makes this possible by tapping into its knowledge and actions graph, a collection of more than one billion entities, more than 21 billion facts about them, and more than 5 billion relationships between them. 

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3 Guidelines to Avoid Resistance to Change

3 Guidelines to Avoid Resistance to Change | digitalNow | Scoop.it
Here are three guidelines to invite people to participate in the change process, and to minimize resistance to change.

1. Involve people throughout the organization in planning and implementing the change.

The best way to avoid resistance to change is to involve people in planning and implementing the change.

They will have a better understand what the change is about, why it is important and will be more committed to it. When people are asked for help, they are more invested in the outcome.

When a leadership team plans a change effort in isolation, there is much they are unaware of. When they involve people from various parts of the organization, new ideas and information surfaces and they become smarter.

If you involve people in planning, the organization will begin to change during the planning process. If you do the planning in isolation, and then try to get the organization to change, you will be met with resistance – especially from those in the middle of the organization.

2. Support the middle.

Don’t blame the people in the middle of your organization for being resistant to change. Resistance naturally lies in the middle. The hierarchical nature of organizations creates a disconnect between the top of the organization and the frontline. The role of the middle is to convey direction and strategy from the top and to the frontline and to ensure it is implemented effectively.

The middle has the most to lose during a change effort. Will they still be needed? What is required of them in their new role? Will they lose what little power they have?

Involving the middle reduces the disconnect. They become aligned with the senior team. But, if you only involve the middle, you still have a disconnect with frontline. The disconnect simply lies deeper in the hierarchy. You must involve people at all levels in the change effort – middle and frontline.

However, this creates a problem for middle managers because it is at odds with the inherent power distribution of the organization’s hierarchy. How can they sit at the table as equals with those who report to them?

The solution? Senior leaders must join them at the same table, and actively engage in real dialogue around questions like:

Where are we heading? Does it make sense? How prepared are we to get there if we don’t change?

3. The change method itself must reflect the new desired culture.
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12 Steps for Analyzing Unstructured Data

12 Steps for Analyzing Unstructured Data | digitalNow | Scoop.it
ncreasing digitization and the proliferation of multichannel processes and transactions have resulted in a data deluge. Now organizations rely on unstructured data to make business decisions, such as determining customer sentiment, cooperating with discovery requirements and personalizing their products for customers. They must scrutinize information provided by customers and other organizations and dig into information collected from devices. This not only ensures that the organization remains alert to security threats, but it also ensures the proper functioning of embedded devices. Yet traditional data analysis methods work only for what is already quantifiable, whereas reading large, disparate sets of unstructured data results in identifying patterns and connections from unrelated data sources. "Finding patterns in unstructured data can cause revelations," said Salil Godika, chief strategy and marketing officer and Industry Group head at Happiest Minds, an IT services and solutions company. But traditional data scientists must acquire new skills to analyze unstructured data. Here are 12 steps to take when analyzing unstructured data.
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Marketing budgets shift to customer retention

Marketing budgets shift to customer retention | digitalNow | Scoop.it
This shift in spending comes as consumers increasingly connect with businesses across multiple channels with the customer journey often involving them researching products on their mobile device, purchasing from their tablet and then picking up in the store. According to this study, marketers are beginning to shift priorities toward retention and loyalty and building customer advocacy across each interaction point, beginning with discovery.

As a consequence social and digital channels are emerging as top areas of investment and 53% of respondents said the main reason for spreading their budgets across the entire customer journey is the need to generate higher revenue.
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12 Steps for Analyzing Unstructured Data

ncreasing digitization and the proliferation of multichannel processes and transactions have resulted in a data deluge. Now organizations rely on unstructured data to make business decisions, such as determining customer sentiment, cooperating with discovery requirements and personalizing their products for customers. They must scrutinize information provided by customers and other organizations and dig into information collected from devices. This not only ensures that the organization remains alert to security threats, but it also ensures the proper functioning of embedded devices. Yet traditional data analysis methods work only for what is already quantifiable, whereas reading large, disparate sets of unstructured data results in identifying patterns and connections from unrelated data sources. "Finding patterns in unstructured data can cause revelations," said Salil Godika, chief strategy and marketing officer and Industry Group head at Happiest Minds, an IT services and solutions company. But traditional data scientists must acquire new skills to analyze unstructured data. Here are 12 steps to take when analyzing unstructured data.
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46% of Retailers Move to Beacons; 71% Learning Buying Patterns

Here are the benefits retailers have seen since implementing beacons in their stores:

71% -- Able to track and understand browsing and buying patterns
65% -- Able to target customers down to the aisle level
59% -- Customers are more engaged in the store
53% -- Able to create more relevant and compelling offers in the store
24% -- An increase in sales
24% -- An increase in offer redemption
It begs the question of why 54% of retailers are not beaconing.
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These 10 trends are shaping the future of education

These 10 trends are shaping the future of education | digitalNow | Scoop.it
The rise of alternative credentialing necessitates shifts in business model

Just a few years ago, MOOCs were heralded by many as a force that would disrupt higher ed, upending traditional colleges and universities in a new age of massive, open online learning. Though that's not quite what happened, their impact on the space can't be understated. As early for-profit providers like Coursera and Udacity have discovered, there is a demand for the model — though not as it was originally proposed.
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