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AI, Robotics, and the Future of Jobs

AI, Robotics, and the Future of Jobs | digitalNow | Scoop.it
Experts envision automation and intelligent digital agents permeating vast areas of our work and personal lives by 2025, but they are divided on whether these advances will displace more jobs than they create.
Don Dea's insight:
Key themes: reasons to be hopeful
  1. Advances in technology may displace certain types of work, but historically they have been a net creator of jobs.
  2. We will adapt to these changes by inventing entirely new types of work, and by taking advantage of uniquely human capabilities.
  3. Technology will free us from day-to-day drudgery, and allow us to define our relationship with “work” in a more positive and socially beneficial way.
  4. Ultimately, we as a society control our own destiny through the choices we make.

Key themes: reasons to be concerned
  1. Impacts from automation have thus far impacted mostly blue-collar employment; the coming wave of innovation threatens to upend white-collar work as well.
  2. Certain highly-skilled workers will succeed wildly in this new environment—but far more may be displaced into lower paying service industry jobs at best, or permanent unemployment at worst.
  3. Our educational system is not adequately preparing us for work of the future, and our political and economic institutions are poorly equipped to handle these hard choices.
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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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Report: Some Brands Go All In on Mobile; Others Suffer from Mobile Mediocrity

Report: Some Brands Go All In on Mobile; Others Suffer from Mobile Mediocrity | digitalNow | Scoop.it
Don Dea's insight:

To win among mobile- and digital-first customers, brands must focus on learning more about the mobile journey as it exists and how it could exist. This includes understanding customer frustrations, expectations, and behaviors specific to mobile. When done in parallel to other digital investments, mobile (in each of its forms) becomes both a self-contained and complement experience to the digital/traditional journey. Only then can mobile CX be truly customer centric because you take into view the needs, expectations and behaviors of digital and mobile customers.

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Make Normal More Excellent

Make Normal More Excellent | digitalNow | Scoop.it
Don Dea's insight:

For you and your business to become a signal in an ocean of noise, you have to give yourself permission to do things others are not willing to do. Excellence is a form of deviance  that creates a pattern of courageous choices over time. When you watch the video, you will see me discuss how I believe we can make normal more excellent by choosing to do things differently than how we have done them in the past and how others are doing things today.

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Those Retail Promo Emails? They Better Be Personalized

Email marketers plan to up email personalization efforts this year, thanks largely to consumer demand. According to recent research, 80% of email users find it useful when retailers include product recommendations in promotional emails based on previous purchases, and 71% like when they recommend items based on what they have viewed but not bought. Other analysis indicates triggered retail emails blow general campaigns out of the water.
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Leadership Done Right

Leadership Done Right | digitalNow | Scoop.it

Every leader has a unique leadership style. Some leaders spend most of their work day talking to coworkers, employees, or bosses and then work late into the night. Others spend much less time talking to others because they work in their office all day long. There are also leaders that fall somewhere in between.

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5 Reasons Outsourcing IT Can Be Good Business

5 Reasons Outsourcing IT Can Be Good Business | digitalNow | Scoop.it
Outsourcing is often seen as a taboo topic by aspiring entrepreneurs. On one hand outsourcing is great for reducing overhead, something any smart business
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Heather Teegarden's curator insight, Today, 10:36 AM

At MetaLINK Technologies, we can be your IT department!  We have a team of highly-trained individuals with over 30 years of IT experience. Call us at 888-999-8002, and let us show you how we can save you money with your IT needs.

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There’s A Big Difference Between Using Facebook ‘At Work’ And ‘For Work’

There’s A Big Difference Between Using Facebook ‘At Work’ And ‘For Work’ | digitalNow | Scoop.it
If you’re an employer, how do you solve a problem like Facebook? Roughly 61% of office workers use social media during the day and Facebook takes up a..
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Decoding leadership: What really matters

New research suggests that the secret to developing effective leaders is to encourage four types of behavior. A McKinsey Quarterly article.
Don Dea's insight:

A big, unresolved issue is what sort of leadership behavior organizations should encourage. Is leadership so contextual that it defies standard definitions or development approaches?3 Should companies now concentrate their efforts on priorities such as role modeling, making decisions quickly, defining visions, and shaping leaders who are good at adapting? Should they stress the virtues of enthusiastic communication? In the absence of any academic or practitioner consensus on the answers, leadership-development programs address an extraordinary range of issues, which may help explain why only 43 percent of CEOs are confident that their training investments will bear fruit.

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Hyper-Customised Learning for Your Organisation

Hyper-Customised Learning for Your Organisation | digitalNow | Scoop.it
Most high school students can’t stand physics. The subject’s complexities and theories are difficult to understand and difficult for...
Don Dea's insight:

How could this important discipline become interesting to all of us? The biggest challenge in its current form is that it can’t be “seen”. It’s all formula, which is lost on more literal or visual individuals. But what if it could be customised to something you care about or are interested in? For the average 12-year-old, this could mean a sport, such as surfing or football or ballet.
Read more at http://knowledge.insead.edu/organisational-behaviour/hyper-customised-learning-for-your-organisation-3794#em5qchuZmslOWfP4.99

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How Much Choice Should Consumers Have?

How Much Choice Should Consumers Have? | digitalNow | Scoop.it
Variety packs are everywhere, whether they’re multi-coloured sock packs, multi-flavour yoghurts or multi-packs of chocolate bars. Retailers...
Don Dea's insight:

Variety packs are everywhere, whether they’re multi-coloured sock packs, multi-flavour yoghurts or multi-packs of chocolate bars. Retailers believe that bundling different items together is answering consumer demand, but the reality is something else.  In fact, they would do better to offer more of the same in bundled packs.  We all have preferences, whether it is in terms of our favourite colour, flavour or song, and when we find ourselves in the supermarket aisles, buying in bulk, these preferences make themselves no less felt. 
Read more at http://knowledge.insead.edu/blog/insead-blog/how-much-choice-should-consumers-have-3792#Wvj7BOcZvP6UKxOx.99

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Characteristics Of Brands That Work As Assets

Characteristics Of Brands That Work As Assets | digitalNow | Scoop.it
A brand today must not only look the part, it must also function as an asset - by definition that means it must be “Something valuable that an entity owns, benefits from, or has use of, in generating income.”
Don Dea's insight:

In order to do that:

  1. A brand must be tangible – there must be something identifiable to offer, and that something, whether it is a product or a service, must have value.
  2. There must be a distinctive and viable business model – a brand requires an efficient and competitive commercial delivery model in order to get into market and to meet demand.
  3. A brand must differentiate itself from other offerings like it in order to prosper – brands require a competitive environment in which to thrive because without such an environment the concept of a value equation means nothing.
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Telling The Short Brand Story

Telling The Short Brand Story | digitalNow | Scoop.it
Everyone has a story to tell. Not everyone feels they have the time to listen. Which is why brands need to become adept at the short story form. Increasingly, the messages that pass between brands and their customers will need to be articulated in 140 characters, 6 seconds, a shot, an update…
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John Norman's curator insight, January 25, 7:58 PM

You might call this the compressed 30 sec elevator pitch  for branding via social media. It is somewhat sad that we have gotten to the point where everything is so compressed that there is only time for 'millisecond marketing'. #Market Warrior.

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When to outsource key tasks

You need to focus on your core business. Should you consider outsourcing small business tasks? Yes!
Don Dea's insight:
  • Outsource IT services when the technology you rely on to run your business is complicated or requires frequent upgrades, or when you have mission-critical server and security requirements. An outside IT provider can handle web hosting, server maintenance and performance, software and hardware installations and upgrades, automated backups, tech support for your team and your customers — all the technology-related services that keep your business going. Choose a provider with an established reliability and a spotless security record.
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Trippeo makes your trip an end-to-end paradise with automated booking and expensing

Trippeo classifies itself as an end-to-end travel and expense software solution for small to medium size businesses, with support all throughout the travel process.
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Learning from Their Mistakes—3 Social Media PR Disasters of 2014

Learning from Their Mistakes—3 Social Media PR Disasters of 2014 | digitalNow | Scoop.it
Social media fiascos continue to haunt companies, serving as shameful reminders of what can go wrong with tasteless or uninformed posts. When your social media strategy goes awry, it can lead to public relations nightmares, and continued attention is heaped on that one awkward and very public moment. Viral content can work for or against companies, and it can dramatically hurt and organization if their mistakes are broadcast to millions online. Removing the offending post doesn't always help.

An Internet culture phenomenon known as "the Streisand effect" was coined after the singer, Barbra Streisand, brought attention to photos of her own home by suing the photographer. Her attempts to remove the images off the Internet ended up having the reverse effect: the publicity caused thousands of people online to access and save the images. When companies strive to erase their errors from the Internet, it can actually draw greater attention to the content in question. Here are three examples of the worst social media PR disasters in 2014, and how your company can learn from them.

1. #AskThicke

VH1 did not know that they were opening a can of worms when they decided to solicit questions from the public during campaign promoting Robin Thicke's music on Twitter. The hashtag quickly went viral, but not in the way anyone anticipated. Audiences have long criticized Thicke's lyrics and stage appearances, speculating that these materials can be interpreted as sexist messages. As a result, Twitter was flooded with thousands of questions with the #AskThicke hashtag, grilling the singer about his views on women and rape culture. While it would have been difficult to predict a backlash of this magnitude, companies should be wary before publicly asking followers for feedback.
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Crossing the Experience Divide: Creating positive, lasting experiences is a crucial mandate for any brand

Crossing the Experience Divide: Creating positive, lasting experiences is a crucial mandate for any brand | digitalNow | Scoop.it
Don Dea's insight:

The root problem is that most companies are built on a platform of critical thinking — built to keep things from going wrong, not to try to break things apart. When technology pushes us to move forward faster and faster, the first reaction is usually to go back before moving forward. Creative disruption becomes a business strategy to either invest in or acquire the very things you feared, rather than simply protecting what it is you have

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Brilliance is Distributed Around The World; Opportunity However is Not

Don Dea's insight:

The rate at which we progress is defined by the time and energy we invest in ourselves. We can’t do everything alone however. As John Lennon and Paul McCartney famously wrote, “I get by with a little help from my friends.” But not everyone has access to the same resources you and I do. Sometimes those friends aren’t so readily visible or available and thus progress inches along, stalls or sometimes regr

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Culture Can Make or Break Strategy

Culture Can Make or Break Strategy | digitalNow | Scoop.it
A company however big or small, cannot successfully implement corporate strategy without employees who believe in the mission and understand how to...
Don Dea's insight:

Without a deep and accurate assessment of their organisation’s culture, boards and management teams will find it very challenging to initiate and implement strategic change.

A company however big or small, cannot successfully implement corporate strategy without employees who believe in the mission and understand how to achieve it. As Louis V. Gerstner, former CEO of IBM once noted, “Culture isn't just one aspect of the game, it is the game.”

One of the starting points of understanding an organisation’s culture is to understand its founding principles. What is its heritage? Its legacy? Its points of differentiation? And the markets and customers that it serves?


Read more at http://knowledge.insead.edu/strategy/culture-can-make-or-break-strategy-3730#Sf6kixyCvPblzj8r.99

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Eloquens's curator insight, January 25, 11:10 AM

Workplace culture might seem like an intangible concept, but it's vitally important to the success or failure of your strategy.

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Top 10 Business Predictions for 2015

Top 10 Business Predictions for 2015 | digitalNow | Scoop.it
2015 is poised to be an exciting year for business. There are so many changes on the horizon, and if you heed my predictions, you can gain an advantage over your competition. (For those who would like proof of past punditry, you can reference my 2014 digital trends here.) Here are [...]
Don Dea's insight:

Selfie-Amplification. While the “selfie” has been caricaturized and come to stand as a symbol of self-indulgent behavior, it is really telling of something much greater. We are a society where depending on one’s self has become paramount to succeeding in what are tumultuous times. In 2015, this trend of greater self-reliance will continue.

While most companies and analysts agree that big data is the future, most are looking at it from the perspective of “what data can we glean about our customers?” It is a perspective that sees the consumer as a bystander – not as a participant. An important facet that is missing here is the data that is available to consumers about themselves, which they can then choose to share to better customize their own experience. Watch for 2015 to be the year where we stop simply seeing data as a byproduct, and start exercising more ownership over our own personal data.

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The Rebirth of the Chief Marketing Officer

The Rebirth of the Chief Marketing Officer | digitalNow | Scoop.it
Tomes of obituaries have been written recently about the death of the Chief Marketing Officer (CMO) position, giving multiple reasons for its...
Don Dea's insight:

Contrary to popular belief, the role of CMO is not dead, but it has been utterly transformed. The successful and effective CMO of tomorrow differs from the one of yesterday in two fundamental ways.

Tomes of obituaries have been written recently about the death of the Chief Marketing Officer (CMO) position, giving multiple reasons for its demise. In reality, the role of the CMO has undergone a massive transformation making the older role look and sound almost derelict. The CMO is still influential but what a CMO does and should be doing for steering the organisation on a growth path has fundamentally changed.


Read more at http://knowledge.insead.edu/blog/insead-blog/the-rebirth-of-the-chief-marketing-officer-3785#GydAY1uYfrxwZFrF.99

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5 Fundamental Elements of a Great Website

5 Fundamental Elements of a Great Website | digitalNow | Scoop.it
A well designed website is your online equivalent to your top-performing salesperson. It influences your customers, and helps them decided if they want to buy
Don Dea's insight:
Consistent, Quality Content

The content on your website is a core part of your marketing. It is a reflection of your company, and helps develop trust. First, you need a Clear and Concise Pitch. The average person will spend less than five seconds on your home page unless you draw them in. That’s not a lot of time to grab your visitor’s attention and effectively convey who you are, what you do, and why they should choose to do business with you. Make sure this important information is succinctly worded and prominently placed on your homepage, so that it will catch and keep the visitors attention long enough to demonstrate your value to them.

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The gift card economy is so simple and yet so mysterious

The gift card economy is so simple and yet so mysterious | digitalNow | Scoop.it
Perhaps you didn’t realize that each $25 loaded onto a gift card is recorded as a liability on company ledgers. Money is rung up, but it’s not pure income until merchandise is sold. As such, American businesses racked up more than $44 billion in liabilities in unused cards between 2008 and early 2014, according to CardHub. But consumers are doing better at getting their money’s worth.
Don Dea's insight:

Contrary to common notions about unused gift cards, “retailers really do want you to use these cards up,” Hunter said. “It’s cleaner on their books.”

Cleaner on their books? So what else don’t we know about these cards?

Experts say consumers take gift cards for granted and don’t know how they function. Same as money, right, only encoded on plastic that costs about a dime to produce?

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3 Ways to Boost Revenue Through Increased Employee Engagement

Employee engagement was, for the purposes of the survey, defined as “the efforts and resulting succe...
Don Dea's insight:
  1. The value of a good salary cannot be underestimated. The survey revealed that pay is still a key driver when it comes to engagement across the world and is a priority for millennials as a group. Further, paying well ensures employee engagement given that just one disengaged employee has the potential to cost a business in excess of $8,000 in profits each year, Aon says.  Engaged staff members are more productive, offer higher standards of customer service, are more innovative in the solutions they provide and lead to the delivery of better products and services. There are also reduced costs due to lower rates of staff turnover.
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When Branding Projects Require Rebranding

When Branding Projects Require Rebranding | digitalNow | Scoop.it
I'm trying to get internal buy-in for an extensive re-brand. The terms brand or branding are not well received here. How else can I talk about this project?
Don Dea's insight:
  • What unique value can we own in the minds of our prospective and existing customers?
  • What is our purpose? It’s not what we sell; it’s what we stand for.
  • What is our organization’s raison d’être, or its reason for being?
  • What promise is our organization making to our customers? Employees? The world?
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Helping your team thrive in times of uncertainty

Accepting that the world is full of uncertainty and ambiguity does not and should not stop people from being pretty sure about a lot of things.”
Don Dea's insight:

1. Keep your cool

If you must freak out, do it in private. In uncertain times, nothing will calm and inspire your team more than your “game on” attitude. If uncertainty makes your stomach turn like you just went zorbing, acknowledge that to yourself and go find a trusted advisor who finds change and ambiguity exhilarating to help you with your plan

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6 Ways To Finding Your Brand’s Next Strengths

6 Ways To Finding Your Brand’s Next Strengths | digitalNow | Scoop.it
Product strengths – if you already have a distinctive and highly respected offering, use that kudos to your advantage. A lot of brands still focus on the technical supremacy of what they are doing. They bang the “quality” drum. There’s no point in doing that – it just draws you into a features war. Instead, use success to position your brand as the authority in the space. Seek trust supremacy. It’s harder to counter. By driving thought leadership in the sector, and presenting the success of your products as proof of that leadership and the difference you have made for your customers, you can look to shift market perceptions and consumer inclinations in your favour. Make your products the proof and the expression of what you think rather than the other way round.
Don Dea's insight:
  • Brands make a conscious effort to stand out and stand apart from their competitors, and they do so on the basis of a value equation. If you have a product in the market that is the same as everyone else’s and your key reason for being there is simply to under-price, you don’t have a brand, because whilst there may be a budget equation there is not a value equation. That is the mistake that so many budget airlines made and many house brands continue to make.
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