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More Big Data Is Better, But Good Luck Understanding It All

New research concludes that more data is better for predictive analytics. But how to interpret all of the signals still remains unclear.
Don Dea's insight:
Lots Of Junk Data Equals Good Data

While traditional data analysis tends to focus on data that has intrinsic, meaningful value, Big Data allows us to aggregate otherwise meaningless data and find insight in the group. By way of analogy, it probably won't tell us much to observe the individual meanderings of an ant, but when observing the colony together, patterns emerge.

Critically, however, the researchers suggest that we can't find patterns in aggregated data without focusing on "fine-grained feature data, such as that derived from the observation of the behaviors of individuals."

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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In Challenging Times, Keep Fear and Failure Outside Looking In

In Challenging Times, Keep Fear and Failure Outside Looking In | digitalNow | Scoop.it
Every manager looks like a genius when the tide is rising. All too often however, the rising tide masks the real issues of performance and strategy and
Don Dea's insight:

It’s the rough patches that teach you and require you to cultivate your leadership character, and part of this is keeping fear at bay and the specter of failure out of mind and out of the vocabulary of your team.

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There’s No Low-Hanging Fruit in Innovation

There’s No Low-Hanging Fruit in Innovation | digitalNow | Scoop.it
Innovation efforts often start by looking for quick wins. The problem is that quick wins don't solve tough problems, and solving tough problems is what leads to competitive advantage. We're better off by going after the tough problems first.
Don Dea's insight:
There is No Low-Hanging Fruit

Ihear this idea a lot when organisations are trying to ramp up their innovation efforts:

“We need to find some quick wins to get this going, so we’ll look for the low-hanging fruit.”

Here’s the thing: there is no low-hanging fruit.

If there were, we’d have picked it already. I mean, we’re not stupid, right?

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The Magic Happens…

How you show up online significantly impacts your ability to make a difference in the world.
Don Dea's insight:

The obvious and most impactful difference we can make in the world happens when we are present with people in real life situations.

Why? Because our in person impact is limited by geography, constrained by our personal limitations. We can only do so much in real life: speak, write, consult, train. As we show up in real life, our influence is limited to the number of people we can talk to and spend time with.

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Why Rumors Outrace the Truth Online

Why Rumors Outrace the Truth Online | digitalNow | Scoop.it
The problem, however, is that the spread of rumors, misinformation and unverified claims can overwhelm any effort to set the record straight, as we’ve seen during controversies over events like the Boston Marathon bombings and the conspiracy theory that the Obama administration manipulated unemployment statistics.

Everyone knows there is dubious information online, of course, but estimating the magnitude of the problem has been difficult until now.
Don Dea's insight:

It’s no surprise that interesting and unusual claims are often the most widely circulated articles on social media. Who wants to share boring stuff?

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The Attacker’s Advantage

The Attacker’s Advantage | digitalNow | Scoop.it
Contrary to popular belief it’s not finding a great idea that is the most challenging part in a corporate or start-up venture. One of the most difficult tasks is the search for the right business model to support your idea. It’s hard work and the threat of failure lurks around every corner
Don Dea's insight:

As we face competitive turbulence, the key question to ask is: if we were starting our business right now do, would we do this?  If you were starting a newspaper right now, would you invest 90% of your assets and resources in print?  If you were starting a bookstore, would you make it massive and undifferentiated, in a retail location with high rents?

No.

That’s the attacker’s advantage – every time the answer is no, they don’t have to do it the old way.  They can innovate the business model.

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eLearning Future: 6 eLearning Trends

Don Dea's insight:

Learning is Social
People are social animals and eLearning has become a collaborative experience full of resources to take advantage of. eLearning courses must promote the sharing knowledge, experiences, and opinions. Courses must include opportunities for interaction between learners through new technology. There are plenty of resources at the disposal of such programs including discussion boards, telecommunication tools such as email and chatrooms, social collaboration tools and blogs.
Learner-Centered Courses Are No Longer an Option But a Must
A shift to a learner-centered design model allows designers to meet the needs of all learners while maintaining rigorous expectations and quality content.By meeting students’ individual needs, the trainer can encourage them to acquire knowledge effectively.

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Always Learning

Don Dea's insight:

Mobile Device Usage Overall

Mobile device usage is high and growing among elementary, middle and high school students. Older students tend to use smartphones, while younger students use tablets more often. Among notable findings:

66 percent of elementary students and 58 percent of middle school students regularly use a tablet. In 2013, 52 percent of elementary school students and 43 percent of middle school students reported that they regularly used a small or full-size tablet.
While 75 percent of high school students regularly use a smartphone, only 42 percent of high school students regularly use a tablet at home or school.

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The 3 A's of Transformational Change....

The 3 A's of Transformational Change.... | digitalNow | Scoop.it
Don Dea's insight:

The keys words here are transformational and sustainable – we can seem to change in a transformational way, but in reality we’re pretending or acting. We’ll “act” like we’ve transformed, but we really haven’t.

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Checking Out America's Libraries

Checking Out America's Libraries | digitalNow | Scoop.it
Don Dea's insight:

Did you know there are more public libraries in America than McDonald’s restaurants? Or that 50% of Americans used a library last month?

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Who Are Big Data's Big Winners? You Might Be Surprised

Who Are Big Data's Big Winners? You Might Be Surprised | digitalNow | Scoop.it
But there are a few reasons that Big Data infrastructure vendors won't ultimately capture the bulk of the value from their software:

Most Big Data technology is open source, which makes it easy to adopt and harder to monetize;
The immediate user of technologies like Hadoop is the developer. Developers are essential to driving adoption but tend not to spend a lot of money;
Companies that are closer to consumers or others with open wallets are most likely to be able to monetize Big Data.
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The Relationship Economy

The Relationship Economy | digitalNow | Scoop.it
A very different kind of “CEO as hero” is now emerging, one who sees the opportunity to amplify the impact of everyone by shaping and influencing rather than directing.  That’s a long way from the mindset of the leaderless organization.  What we’re looking at is the opportunity to make organizations “leaderful.”  In the meantime, if you’re a CEO, we recommend that you ask if your leadership glass is half empty or half full.  There’s cause for optimism for CEOs who know they matter, but understand how others matter too.
Don Dea's insight:

In case you haven’t noticed selfishness is out and selflessness is in. That means management can no longer be the center of control of information and power rather management must serve the power nodes that control information and direct engagement with customers, markets, suppliers and employees.

The chasm is the ravine created by the lack of understanding and lack of willingness to understand.

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5 Surefire Digital Marketing Strategies

5 Surefire Digital Marketing Strategies | digitalNow | Scoop.it
Don Dea's insight:

Setting a Goal

Before any digital marketing campaign can begin, goals must be set. When there are clear goals outlined, efforts are more focused, and chances of success increase significantly. Digital marketing requires much strategy and precision, and it is crucial to draft up a plan of which technologies will be used and how they will be implemented to reach targeted groups.

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Gemma Shannon's curator insight, September 29, 12:19 PM

Having a customised landing page for consumers who respond to specific marketing messages is half the battle. It is also vital add value to the consumer via your business blog and social media channels.

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Social Media: What It Knows About You

Social Media: What It Knows About You | digitalNow | Scoop.it

Social networking websites are so hot nowadays that every living adult has at least one account in any social media. It’s so easy to use these tools to connect to other people who are in the opposite side of the world. Powered with mobile content delivery, social media can be accessed anytime and anywhere. Although this is one great advantage, however other information you post might be harmful for the image you want to showcase online. In this article, we will tackle information that social media know about you

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Amanda Wall's curator insight, September 28, 5:57 PM

Recently I read a chapter in my Share This Too textbook that discussed how people now-a-days are more likely to share personal information online, but what most people don't understand is that what we put online remains there forever and companies use this information to their advantage.

 

This article caught my attention as I recently conducted a social media audit on a local non-profit organization, this article directly relates to the audit as it carefully identifies how social media tracks your interests, on specific sites, based on what you have previously liked. This is an important tool as it allows companies to track down their target audience based on these likes and what interests them.

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The Four Roots of Engagement

The Four Roots of Engagement | digitalNow | Scoop.it
Haven’t we talked about employee engagement enough? Nope! Because despite the amount of time, energy and effort that organizations around the globe are investing in helping engage people in work, things aren’t improving much. Weekly pizza socials, guest speakers and telecommuting options are certainly appealing. I like pizza as much as the next guy. And, […]
Don Dea's insight:

Haven’t we talked about employee engagement enough? Nope! Because despite the amount of time, energy and effort that organizations around the globe are investing in helping engage people in work, things aren’t improving much. Weekly pizza socials, guest speakers and telecommuting options are certainly appealing. I like pizza as much as the next guy. And, sure, a monetary bonus and summer hours will certainly put a smile on someone’s face. But here’s the issue – none of these things will motivate your people day in and day out

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You Can’t Be a Great Manager If You’re Not a Good Coach

You Can’t Be a Great Manager If You’re Not a Good Coach | digitalNow | Scoop.it
Ask, don’t tell. As a manager, you have a high level of expertise that you’re used to sharing, often in a directive manner. This is fine when you’re clarifying action steps for a project you’re leading or when people come to you asking for advice. But in a coaching conversation, it’s essential to restrain your impulse to provide the answers. Your path is not your employee’s path. Open-ended questions, not answers, are the tools of coaching. You succeed as a coach by helping your team members articulate their goals and challenges and find their own answers. This is how people clarify their priorities and devise strategies that resonate with what they care about most and that they will be committed to putting into action
Don Dea's insight:

Create and sustain a developmental alliance. While your role as a coach is not to provide answers, supporting your team members’ developmental goals and strategies is essential. Let’s say that your employee mentions she’d like to develop a deeper understanding of how your end users experience the services your firm provides. 

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The Pursuit of Excellence is a Choice

The Pursuit of Excellence is a Choice | digitalNow | Scoop.it
Don Dea's insight:

It’s the System, Stupid!
The late, great quality expert, W. Edwards Deming spent much of his career chastising managers for the systemic failures they perpetuated through their sloppy practices. He offered: “85% of organizational problems are system related and only 15% are related to people.” While I’m not certain of the derivation of those precise metrics, I’ll wager my 30 years of management and leadership experience that his theme is spot on.

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Living Our Core Values: Responsiveness

So the challenge with responsiveness comes down to balance. We have to balance our days so we respond in a timely manner, while taking the necessary time to offer a thorough, positive response. We have to find the ways to motivate ourselves to speed up or slow down- whichever is our greatest challenge- and we must always find a moment to take a breath and look at the quality of our response.

Responsiveness is the core value that is teaching me the most right now. I will be honest — I’m not always a willing student. Years of a deadline-driven mentality aren’t easy to shake, but I’m trying. Everyday.
Don Dea's insight:

Merriam Webster defines responsiveness like this: reacting in a desired or positive way; quick to respond. We all probably think about speed when we think about responsiveness, too, but how many of us take the time to make sure our responses are positive?

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The declining economic value of routine cognitive work 

The declining economic value of routine cognitive work  | digitalNow | Scoop.it
Don Dea's insight:

What kind of schoolwork do most American students do most of the time? Routine cognitive work. What kind of work is emphasized in nearly all of our national and state assessment schemes? Routine cognitive work. For what kind of work do traditionalist parents and politicians continue to advocate? Routine cognitive work.

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Is a Degree Still Worth It? Yes, Researchers Say, and the Payoff Is Getting Better

Don Dea's insight:

One could be excused for thinking the value of a college degree is in a downward spiral. With overall student-loan debt topping $1-trillion and tuition racing upward, to college graduates facing high levels of underemployment and stagnating wages, it might appear college simply isn’t worth it.

However, a study released on Tuesday by two researchers with the Federal Reserve Bank of New York concludes the opposite is true: The value of a bachelor’s degree is near an all-time high.

The researchers, Jaison R. Abel and Richard Deitz, found that despite some “alarming trends,” a bachelor’s degree for a 2013 graduate was worth $272,693, on average, and when adjusted for inflation, the value of a degree has hovered around $300,000 for more than a decade.

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Great Doers Don’t Necessarily Make Great Leaders

Great Doers Don’t Necessarily Make Great Leaders | digitalNow | Scoop.it
Don Dea's insight:

If we want great people in management, does it make sense to promote the best doer? Not necessarily.

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Differences In Gender, Age, And Income At The Top Networks

Differences In Gender, Age, And Income At The Top Networks | digitalNow | Scoop.it
Don Dea's insight:

LinkedIn is actually more popular than Twitter among U.S. adults. LinkedIn's core demographic are those aged between 30 and 49, i.e. those in the prime of their career-rising years. Not surprisingly, LinkedIn also has a pronounced skew toward well-educated users. 
Twitter has begun to lean worryingly toward male users, whereas previously it was a more gender-balanced social network. Pew found that 22% of men use Twitter, while only 15% of women do. 

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The Web is 25 years old today - so how has it changed the way we learn?

The Web is 25 years old today - so how has it changed the way we learn? | digitalNow | Scoop.it
“Knowledgeable networkers are very good at what they do, and at the same time, do not pretend to know it all. They consider the entire puzzle, not just their own area of expertise. They’re integrative thinkers with broad interests and connections. They see how puzzles fit together without needing to know everything about each piece – instead, they KNOW A LOT OF PEOPLE and HAVE A LOT OF INFORMATION SOURCES ….”
Don Dea's insight:

“We learned that individual expertise did not distinguish people as high performers. What distinguished high performers were larger and more diversified personal networks.

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How to Leverage Knowledge on Social Media

How to Leverage Knowledge on Social Media | digitalNow | Scoop.it
Don Dea's insight:
Your knowledge can help to increase your visibility.

Your knowledge can help you to become more visible amongst customers, colleagues and business partners. Once you are more visible, it will be easier to reach your personal and business goals.

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Online Discounts vs. Free Shipping: A Battle of the Ages

Online Discounts vs. Free Shipping: A Battle of the Ages | digitalNow | Scoop.it
Older millennials—the 25-to-34 age bracket—were the biggest fans when it came to getting a percentage off a purchase, with 34.1% of respondents from this group saying so, and they were the least likely to favor free shipping (13.9%). On the flipside, 56- to 65-year-olds were the age group most likely to prefer free shipping, at 35.5% of respondents, and showed the least interest in discounts.
Don Dea's insight:

Among US online retailers, 30.9% said a percentage discount was the most effective customer incentive, the No. 1 response. Meanwhile, 21.8% cited shipping incentives—free or discounted—as offers that worked best for their customers. Though percentage discounts were the favorite, amount discounts weren’t very popular, with just 12.7% of respondents. - See more at: 

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Gender vs. Generational Divide Tops Findings from the Social Consumer Study

Gender vs. Generational Divide Tops Findings from the Social Consumer Study | digitalNow | Scoop.it
The findings from The Social Consumer study reflect a number of surprising and validating insights, informed by surveys completed by 927 respondents mostly from the U.S. with about 10 percent from rest-of-world, with great distribution and balance across age and gender. The study explored:

Expectations for brands by digitally engaged consumers
Characteristics of the relationship factors between a consumer and a brand
Whether corporate social responsibility (CSR) influences consumer behavior
How strongly do perceptions of a brand’s “making a positive difference” shape consumer preferences to purchase or affiliate with the brand
The rewards (e.g. product offers, discounts, CSR) that consumers favor most from brands
The impact of rewards on a consumer’s digital behavior (e.g. purchase, endorsement, vote, rate, etc.)
Don Dea's insight:
Gender vs. Generation Gap

There are greater differences in consumer decision-making behavior between genders than between generations. While we expected to see a strong difference between Millennial consumer behaviors vs. older generations, the findings overwhelmingly support gender as a stronger factor than generation. Women are two times more likely to turn to social channels to inform their decisions about purchases than men (31% vs. 15%). 

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