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LinkedIn vs. Salesforce: Clash Of The Sales Technology Titans

LinkedIn vs. Salesforce: Clash Of The Sales Technology Titans | digitalNow | Scoop.it
As LinkedIn enters the CRM business, it must contend with Salesforce, another great company run by another heady entrepreneur.
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Neither LinkedIn nor Salesforce are mobile-native, but LinkedIn is network-native. It is, at its core, a communication service and we only want to manage contacts in order to communicate better. The mobile sales productivity space should be plenty entertaining over the next several years as we watch this clash of the titans play out, but the possibility of an entirely new mobile-native player breaking out into the mainstream is just as exciting as well.

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
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Research Finds Leadership Quality is Barely Improving

Research Finds Leadership Quality is Barely Improving | digitalNow | Scoop.it
25% of organisations report their leaders are not VUCA-capable.
The top 20% of organisations performing well financially are three times more likely to have VUCA-capable leaders than the bottom 20 percent.
15% of organisations rated their future bench strength as strong.
One in three organisations are focused on developing their leaders’ ability to foster innovation
One in five is emphasising development in global leadership.
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What Do SMBs Want from Technology Vendors?

how different technology solutions could help their businesses was the leading tech challenge cited by US small businesses, at 42%.

This was the third-biggest challenge among respondents from medium-sized businesses, cited by 31%; among this group, implementing new solutions and upgrades was the leading issue (40%). Around two-thirds of respondents from each group said securing or protecting their companies from threats was a challenge—a lingering issue for small businesses. Containing technology costs rounded out the top three small-business challenges.
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Taxicab Industry Has A New App To Compete With Uber

Taxicab Industry Has A New App To Compete With Uber | digitalNow | Scoop.it
The tech sector has shaken up innumerable industries, and whenever that happens, some enterprising types wonder if there's some opportunity in helping established players stave off the inevitable. But beating back the forces that threaten to destabilize their businesses is even harder than it looks, and few succeed. 

The taxi industry is no different. Would-be tech partners and investors sometimes ask me if they should design for, or invest, in this industry. My response: It’s not as simple as just jumping in, whipping up an app for ye olde cabs, and then sitting back to watch it vanquish the new strain of competitors, like Uber. 
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Personalization Drives Engagement, Conversions

Higher response and engagement rates are the No. 1 reason to use personalized content, according to June 2015 polling from the CMO Council. It was the only benefit cited by more than half of senior marketers worldwide who responded to the survey.
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But many other benefits had solid followings backing them up. Just under half of respondents said personalized or enriched content made for more timely and relevant interactions—which, presumably, are themselves a way of boosting response and engagement rates. More than two in five also agreed that personalized content converted more customers. While there are many challenges associated with personalized content and creative, the rise of programmatic is also driving greater usage of it. Nurullo Makhmudov, director, online user experience & strategic initiatives at Sears Canada, told eMarketer earlier this year that the retailer had extensive capabilities to serve relevant marketing messages to shoppers on its site. - See more at: http://www.emarketer.com/Article/Personalization-Drives-Engagement-Conversions/1012914#sthash.jLJwH8vD.dpuf

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Digital Natives Still Spend More Time with Traditional Media

According to The Harris Poll, kids are more likely to get their own TV at a young age than newer digital devices, and most under-18s still don’t have their own PCs. A slight majority have their own mobile phone, but most don’t receive on until after age 12.

eMarketer estimates that 50.6% of the Us population under 12 will use the internet at least monthly this year, as will 97.0% of those ages 12 to 17. Among the younger population, 22.0% will use a mobile phone at least monthly this year, and 35.3% of that subgroup will use a smartphone specifically. Among teens ages 12 to 17, 88.0% will be mobile phone users, and 78.5% of those will be smartphone users. When it comes to tablets, we estimate that 32.2% of the population ages 0 to 11 will use one this year, vs. 62.1% of 12- to 17-year-olds.
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Why your company's CMO might be its next CEO

Why your company's CMO might be its next CEO | digitalNow | Scoop.it
CMOs understand what the customer wants and can lead the company in a successful direction based on those needs. They understand the drive of revenue goals and direct sales, but their investment in customer happiness is rooted deeply in insights gained through their marketing experience. Bake those qualities into a CEO role and you're looking at some serious business advantages.
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How Marketers Should Choose Social Networks

How Marketers Should Choose Social Networks | digitalNow | Scoop.it
ADVERTISING/MARKETING | INFOGRAPHICS
How Marketers Should Choose Social Networks (Infographic)
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By Guest on Aug. 26, 2015 - 9:00 AM1 Comment


Having worked in social media for a number of years, I’ve seen a ton of different questions raised about the various strategies and best practices. But one of the most popular questions I see is, “Which social media networks should I spend my time establishing a presence on?”

It’s an extremely important question to ask before you start devising a social media marketing strategy because there’s really no use in spending a ton of time and energy establishing a strong presence on a site that isn’t going to yield any positive returns.

One way to figure out exactly which networks make sense for your brand is to use data, such as demographic information, to provide some insights into networks relevant to you. You can do this by following a simple two-step process that I’ll lay out in the rest of this article. But at a very high level, the idea is to figure out who your perfect target audience is, then to use an infographic we’ve created to figure out exactly where to reach these people.

Figure out your perfect social audience
Very few companies out there will have the same exact target audience. For example, two car companies may both target the same 18-through-22 age group, but one of those brands could be a pickup company that sees much more sales coming from rural regions. The point is that you should spend the time figuring out exactly who the main consumer of your product is before choosing which networks to utilize.
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Consumers Don’t Trust Businesses With Their Data

Consumers Don’t Trust Businesses With Their Data | digitalNow | Scoop.it
Online security is one of those issues that feels like it will never truly be resolved. As hackers get more sophisticated, so must security systems and methodology. As new hurdles to secure systems arise, is it the case that our systems are getting more vulnerable? A study from Wakefield Research, commissioned by Citrix, indicates that Americans certainly think they are.

Initial responses were pretty dire: 69 percent of Americans surveyed agreed that their personal data would inevitably be stolen, and 84 percent believed their data is even less secure this year than it was last year.
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Rebooting IT: What separates digital leaders from the rest

Rebooting IT: What separates digital leaders from the rest | digitalNow | Scoop.it
Agile IT operating model

Rebooting IT’s target operating model allows established companies to keep up with rapidly evolving customer demands and digital-savvy competitors. Transformation focuses on three areas: acquiring and keeping the right talent, building a new digital enterprise while maintaining and improving legacy operations, and adopting new development processes to bring applications, products and services online more quickly than before. 

Talent. Rebooting IT requires a nontraditional talent profile that blends technical skills with business savvy. Few companies have the right people on staff today: Bain research indicates that 51% of companies say talent is one of their top three issues and 35% of current IT staff will need to improve their skills for the next wave of IT evolution. The right experts bring a deep understanding of new technologies, next-generation architectures and techniques for modernizing legacy systems. Depending on their role, their toolkit may include Agile development, DevOps, advanced analytics, cloud engineering, next-generation mobile development and cybersecurity capabilities.
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Using Metrics for Marketing Success

It’s no secret that many brands are planning to increase ad spending, especially on social media. But is that money being used most effectively?

A new infographic by Captora and Column Five shows how today’s companies are getting the most out of their ad spend, by combining search, SEO tactics, social advertising and remarketing.
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What Drives Entrepreneurial Success?

Entrepreneurial Talent: Innate or Learned?

An example of two violinists with differing levels of talent can help answer the question about whether entrepreneurial talent is innate or learned. Sally has an innate ability to identify the pitch and tone of a musical composition. By the age of 5, she could learn music by ear and created perfect first drafts of her compositions. She has precise rhythmic ability and can reproduce an exact musical note without an external reference. Martha, Sally's classmate since elementary school, has a keen sense of music but lacks some of Sally's innate musical abilities.
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It's Hard to Differentiate One Higher-Ed Brand From Another

"We prepare the leaders of tomorrow."

"We nurture lifelong learners."

"We aim to have a global impact, while serving our local community."

If mission statements such as these sound familiar to leaders in higher education, it's no surprise. These statements could easily reflect the mission and purpose of almost every higher education institution -- to the point where it's tough to distinguish one school from the next.
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Digital publishers struggling to get real-time data

Digital publishers struggling to get real-time data | digitalNow | Scoop.it
Digital display advertising is growing at a torrid pace, and the publishers that are able to leverage real-time data analytics are likely to be the best positioned to capitalize
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10 Timeless Time Management Techniques

10 Timeless Time Management Techniques | digitalNow | Scoop.it
1. Establish prioritized goals. Without goals, we trend to chase after whatever seems most urgent or is staring us in the face. We get distracted by shiny objects. Establish your priorities by setting yearly, monthly, weekly, and daily goals. Rank each of these goals using the following:

Importance: (A=high, B=medium, C=low)

Urgency: (1=high, 2=medium, 3=low)

Always work on the most urgent and important goals and tasks (A1) first.

2. Follow the 80/20 rule. The 80/20 Rule, also known as Pareto’s Principle, says that 80% of your results come from only 20% of your actions. It’s a way to prioritize your time against your most important goals. Are you focusing in on the 20% of activities that produce 80% of the results?
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Why Silicon Valley Falls Short When It Comes To Education

Why Silicon Valley Falls Short When It Comes To Education | digitalNow | Scoop.it
Despite Silicon Valley billionaires’ remarkable track record of innovation, it appears they have decided to throw in the towel on higher education. Each year, many donate millions to old-line American colleges and universities that, together, graduate the same number of engineers as we did 25 years ago.

STEM (science, technology, engineering and math) jobs will grow by more than 17 percent in the next decade, but an aging STEM workforce and small number of students graduating today with STEM degrees means there are more than 2.5 million unfilled STEM jobs in the U.S. Today, only 18 percent of Computer Science graduates are women. The numbers for underrepresented minorities are even worse.

Failure to transform American higher education may undo the very building blocks of our nation’s innovation infrastructure. Instead, today’s current generation of entrepreneurs are spending their energy and resources lobbying for band-aid solutions like H-1B visas, when they could be reimagining the current pipeline to address the lack of female and minority engineers in their companies.

The results at the top are stark: Of the fifty wealthiest billionaires in Silicon Valley, only one fortune was generated by a woman. At Yahoo!, which is led by one of the highest-profile women in the Valley, only about 15 percent of their tech team are female.
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How Good Managers Become Lousy Bosses

How Good Managers Become Lousy Bosses | digitalNow | Scoop.it
1. Promotion practices. It seems that organizations never learn. No matter how much we warn them, they still promote their tops performers, regardless of their leadership potential or desire to manage people. “Rough edges” are often overlooked at the expense of brilliant technical skills.

See 10 Reasons Why Superstar Employees Make Lousy Managers.

2. No succession planning and leadership development. With no qualified internal candidates in the pipeline, they over-promote or make risky, desperate external hires.

3. Poor selection practices. So when they do have to hire externally, they don’t take the time to thoroughly interview and assess candidates. See The Cost of a Bad Hire.

4. Poor roles models. While we certainly can lead valuable leadership lessons from horrible bosses, new managers often learn the wrong lessons.
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What the Color of Your Logo Says About Your Company

What the Color of Your Logo Says About Your Company | digitalNow | Scoop.it
Color isn’t the only design element that communicates with your customer about your brand. Font, spacing between letters and shape also tell your brand story in that instant when a first impression is formed.
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Responsible Leadership

Create a sense of family: Many companies say they create a sense of family, but it is hard to imagine a company that does it better than Market Basket. Associates work very hard, and a lot is expected of them. But the company also looks after them. It starts with generous wages and profit sharing. However, there is a sense of caring that goes well beyond these monetary rewards. Arthur T. himself has been known to attend funeral services when an associate loses a loved one. In these times of personal crisis, someone at the company often steps in. This personal touch, combined with the pay and good work conditions creates a caring environment where associates feel appreciated and even loved.

Encourage questions: Associates at Market Basket say that no matter what level or function in the company, they feel that if they have a question it will be answered. Some of them add, “you may not get the answer you were hoping to hear, but you’ll always get an answer.” The associate takes this as a sign of respect, and in turn give the most respect to managers who adhere to this sort of openness. Some managers at other companies seem to equate allowing questions usurping power; Market Basket managers tend to encourage questions within a strong chain of command.
Give work meaning: So many associates we’ve spoken to at Market Basket tell us that their job description may not be glamorous, but that they are contributing to something very important. They see themselves as helping people, often low-income families or elderly get food on the table at a price they can afford. Arthur T. and other members of the executive teams remind associates constantly that everyone is needed in order to achieve that goal. These executives say something along the lines of, “the person bagging groceries is just as important, maybe more important, when it comes to making sure that customers leave the store with what they need.”
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3D Printing Industry

3D Printing Industry | digitalNow | Scoop.it
Gartner is widely regarded for its ability to analyze technological trends, relying heavily on their now famous Hype Cycle.  And the market research firm doesn’t just get into the technology, but the society surrounding it, even predicting that there would be widespread social upheaval in one report.  More recently, the firm created a specialized model for outlining specific trends in 3D printing, with the 2015 Hype Cycle for 3D Printing outlining various applications within the industry and their point of maturity versus popular expectations.  And, with this tool, they have determined that medical 3D printing has just hit the Peak of Inflated Expectations, meaning that, soon, we’ll no longer be wowed by 3D printing in the medical space, as the tech is legitimately incorporated regularly in specialist medical applications.
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Report: 79% of Washington D.C. Insiders Use LinkedIn

Report: 79% of Washington D.C. Insiders Use LinkedIn | digitalNow | Scoop.it
Linkedin is the most used social network by DC insiders, with 79 percent of respondents using it. 77 percent are using Facebook, 62 percent are using Twitter, and 47 percent are using YouTube. However, demographics play a large part. Among Millennials, 58 percent of Capitol Hill professionals are using Instagram and 36 percent are using Snapchat.
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How Uber Can Improve Americans' Outlook on Life

New entrants -- often entrepreneurs from other industries -- introduce these technologies, which may threaten and even destroy the incumbents' businesses, whose owners and employees may lose their livelihoods and their capital. Taxi medallions in New York City have seen substantial losses in value; in London, "the Knowledge" of every street and alley, which every trainee cab driver must spend years learning, has been made obsolete by cheap GPS devices.

This destruction is bad for the current taxi industry but good for consumers, who benefit from the new superior technology and from lower prices. And it creates new jobs. In the end, we all benefit from economic growth, but -- as the saying goes -- it is hard to make an omelet without breaking eggs.

Our analysis of Gallup-Healthways Well-Being Index data shows that looking across American cities, the broken eggs are typically more than made up for by the prospects of a brighter future. Citizens understand the short-term problems associated with creative destruction, and look ahead to the future benefits.

A simple measure of overall creative destruction is the sum of the job destruction rate and the job creation rate; this is the job turnover rate. The table below shows this creative destruction variable, as well as its components, together with the unemployment rate, as measured by the Bureau of Labor Statistics. For example, the average city lost 14% of its jobs in a year, and replaced 13% of its jobs, for a turnover rate of 27%.
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Report: Millennial Employees the Biggest Threat to Network Security

Report: Millennial Employees the Biggest Threat to Network Security | digitalNow | Scoop.it
Millennials are tremendously comfortable with, and active users of, great amounts of social media—but unfortunately, do not often do so with the proper security precautions, which can lead to data breaches.
Historically, all users are notoriously bad at maintaining good password hygiene, but in this study, Millennials seem to be the worst. 85 percent of Millennials reuse passwords from the last 12 months, compared to 74 percent of baby boomers. Millennials are also more likely to accept social media requests from strangers.
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Mobile Spending To Increase As Revenue Surges

Mobile Spending To Increase As Revenue Surges | digitalNow | Scoop.it
North America was the fastest-growing region, growing 76.8% year-over-year and holding almost a 45% share of the $32 billion total. eMarketer estimates that number will increase by 50% to $28.72 billion in 2015.
Mobile display ads grew 88.1%, and represented $15.1 billion or 47.4% of total global mobile advertising revenue in 2014.
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Tackling complexity: How to create simple and effective organizations

The best strategy in the world isn’t worth much if a company must battle its own internal complexity to execute. If overlooked, complexity proliferates as a natural consequence of a company’s success. And if unchecked, complexity can quickly become a company’s single biggest barrier to growth.

Clearly, organizations of the 21st century will never be simple. Globalization, technological disruption and digital connectivity create the need for more sophisticated, matrix-based organizations. But the best-performing companies manage to be as simple as possible. They tackle the root causes of complexity, not a symptom. They protect their core business from the “horizontal rain” of excess management layers, blurred accountability and inefficient processes. Simplifying structures and processes can liberate energy and purpose throughout an entire organization, delivering sustainable cost reductions in excess of 20% while creating a more effective and agile company.
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Bing Excels At Extraordinary Rate

Bing Excels At Extraordinary Rate | digitalNow | Scoop.it
The Bing app makes this possible by tapping into its knowledge and actions graph, a collection of more than one billion entities, more than 21 billion facts about them, and more than 5 billion relationships between them. 
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The Bing app makes this possible by tapping into its knowledge and actions graph, a collection of more than one billion entities, more than 21 billion facts about them, and more than 5 billion relationships between them. 

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