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14 Social Media Trends for 2014

14 Social Media Trends for 2014 | digitalNow | Scoop.it
These tips and trends for 2014 are a quick guide and reminder of where to focus your energies this year.
Don Dea's insight:

Some other trends that digital marketers should take note of include: the rise of social crowdsourcing, real time location-based advertising and higher budgets for digital marketing.

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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Is Strategy Dead? 7 Reasons The Answer May Be Yes

Is Strategy Dead? 7 Reasons The Answer May Be Yes | digitalNow | Scoop.it
Don Dea's insight:

Incrementalism has been disrupted by disruption.  Innovation in most organizations can best be described as “trained incrementailism”.  Managers throw buzzwords around like “out of the box thinking” and “paradigm shifts”, but when pressed to deliver, quickly retrench and focus on efforts that are merely incremental. Generating 1-2% improvements is like lining up sandbags in front of an impending tsunami. Someone please show me a single Taxi company strategic plan that anticipated Uber virtually wiping out a century-old industry. Disruption is coming to a company near you. Most organizations are not prepared for this, or even preparing for it.

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How to Apply Lateral Thinking to Your Creative Work

How to Apply Lateral Thinking to Your Creative Work | digitalNow | Scoop.it
Don Dea's insight:

The trouble for most of us is that even if we’re “creative,” our default setting is “linear thinking.” But that default can be overridden. Here are five steps to train yourself to think a little more laterally with any challenge:

1) List the assumptions

When confronted with a question (problem, challenge, etc.), write out the assumptions inherent to the question. In the case of the puzzle above, the list might include the following:

  • You want to get out of the room
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Charles Fischer's curator insight, Today, 12:13 AM

Perfect ideas for Socratic Seminar facilitators! In particular, I enjoyed the idea of "questioning the question." It makes me think of the story behind the word Mu (or the Mu-koan)!!

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10 facts every CEO should know about verbal communication

Don Dea's insight:
  1. Posture can affect your speaking voice: Slouching in a chair, hunching over, leaning on something or otherwise reclining can weaken the power of your voice. As CEO, you want to be able to inspire and command with your voice. Poor posture can greatly hinder this.
  2. Pace your words, people listen slower than they think: According to an infographic composed by Get In Front Communications, people listen at a much lower rate (125-250 words per minute) than they think (1,000-3,000 words per minute). Rushing cannot only lead to jumbled words, slurring, and even omitted points, but it’s likely your listener won’t retain most of what you say, too. Therefore, be sure to pace yourself and take your time when you speak.
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Two Kinds of People You Should Never Negotiate With

Two Kinds of People You Should Never Negotiate With | digitalNow | Scoop.it
Remember, 99 times out of 100, your counterpart has rational underlying interests that you will eventually discover with patience and the right strategies. The secret to negotiating, after all, is to find out what the other party wants and how much it’s worth to him. In those rare cases when your counterparty wants to use the negotiation to control or punish you, however, it doesn’t matter how much it’s worth to him. It’s worth more to you to be free of him and able to get on with your business. Isn’t it?
Don Dea's insight:

The first thing negotiation experts teach is to “separate the people from the problem.” The vast majority of the time, this is sound advice. But as a psychologist, I know that approximately 1% of the time, people are the problem.  And in such cases, normal negotiation strategies just don’t work. Here’s how to recognize that rare situation and what to do about it.

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Work/Life Separation Is Impossible. Here’s How to Deal with It.

Work/Life Separation Is Impossible. Here’s How to Deal with It. | digitalNow | Scoop.it
Although you have many different roles in life, you are ultimately one and the same person, with limited time, energy and resources. If pressure is applied in one area of life, the consequences ripple outwards to other areas. The same is true for our partners and colleagues. By respecting this interconnectivity we have with each other, and across our different roles, we will all benefit.
Don Dea's insight:

That “how was your day” conversation could have some unintended effects on you both if you’re not aware.

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Never Stop Learning: How Self-Education Creates a Bullet-Proof Career

“A career is a portfolio of projects that teach you new skills, gain you new expertise, develop new capabilities, grow your colleague set, and constantly reinvent you as a brand.
Don Dea's insight:

At the heart of expanding your social graph and reinventing yourself is an unquenchable desire to learn—a mindset that stays fluid and facilitates personal growth. It is the learners, those willing to open their minds and augment their skillsets, who will be poised to succeed in the future.

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How HBR Has Turned Its Old Content Into New Revenue

How HBR Has Turned Its Old Content Into New Revenue | digitalNow | Scoop.it
What does the customer value and what is their willingness to pay for what they value? The value question can take you in a number of directions: It could be access-in multiple formats, on multiple devices, early previews, the ability to connect with others. It could be curation-if you have a large archive, helping the reader find exactly what they want, by topic, by author, etc. is important. It could be utility-managing, storing, sharing content can be valuable. And targeting and personalization-getting the right content to the right audience segment and doing that consistently and accurately can increase value and monetization of the content.

If you have a strong value proposition, you have a strong position for monetization. Technology enables delivery, optimization, access, which should also increase engagement. And from the advertiser perspective, high engagement with the right audience segment is a key part of our value equation.
Don Dea's insight:

Digital has the benefit of allowing you to experiment and test your way into tiered subscriptions. You can look at the relationship of registration and paywalls to subscription conversion; you can experiment with different content formats or topic areas to see what resonates with your audience.

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12 Behaviors of a Transformational Leader

12 Behaviors of a Transformational Leader | digitalNow | Scoop.it
Style 1 : Emotional Manager (central axis): Leadership is managing emotions designated as emotional intelligence that is at the center of leadership development; starting to lead ourselves can lead others towards self-knowledge, self-regulation being one of the most important bases for managing teams.

Behavior 1: Recognize the motives and intention strengthening the trust between individuals with objectives on the team
Behavior 2: Create a trusting emotional environment that appropriately fosters apprenticeship and innovation 
Don Dea's insight:

Style 2: Motivator for achievement (present/results): Objectives are clearly established, giving demanding monitoring while in accordance with each employee’s potential. This is the base of attainment for some excellent results. Results are the best expression of leadership and innovation, but they are also one of the elements that reinforce excellent performance.

  • Behavior 3: Promotes the generation of ideas leading actions that improve results  
  • Behavior 4.: Appropriate demands for results from the potential and abilities of each employee 
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How to Spot a Tech Company That's About to Lose

How to Spot a Tech Company That's About to Lose | digitalNow | Scoop.it
How to Look for Signs of Failure

Start by understanding a market segment's competitive requirements, now and in the future.

If a firm is moving into a highly competitive area, does it have the resources to compete – and is it willing to use them?
Does the company have what it takes, and is it willing to use it in order to compete? Big companies often have the resources, but won't use them. That creates the same result as if it didn't have the resources in the first place.  
Don Dea's insight:
  • Will the company step up and lower the switching cost adequately? Ease of migration is often why a better product doesn't succeed. Your need to migrate, and you may have to be willing to bear excessive costs, but you'll likely be the exception and will therefore stand oud.
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Digital Innovation in Publishing

Digital Innovation in Publishing | digitalNow | Scoop.it
Don Dea's insight:

In real dollars terms, Newspapers are generating the same amount of advertising dollars as they did in 1950 (having lost more than $45B in print advertising). That's not to say they aren't innovating, in fact, they've created $5B in new revenue through digital advertising. But the need to innovate faster is a real necessity.

The challenge is how to innovate at the speed of the digital economy when our systems, employees and processes are all set-up for a print production cycle (think days, weeks or months). In my experience it begins with adopting a simple operating philosophy centered around one word -"iterate."

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What Insights Are You Using?

What Insights Are You Using? | digitalNow | Scoop.it

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Don Dea's insight:

Usage and effectiveness don’t always line up, based on July 2014 data from Corporate Visions. While 81.1% of business-to-business (B2B) marketing and sales professionals polled worldwide said they used “insights”—context-based facts specific to a prospect that help companies shape marketing messages and sales conversations as well as differentiate from the competition—in their content efforts, they weren’t necessarily using the most effective ones. - See more at: http://www.emarketer.com/Article/B2B-Marketers-What-Insights-You-Using/1011205#sthash.W1CtMpTG.dpuf

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8 Common Tech Myths You Should Stop Believing Today

8 Common Tech Myths You Should Stop Believing Today | digitalNow | Scoop.it
Don Dea's insight:
Don’t charge your phone unless it’s almost dead

This, too, is a popular myth about lithium-ion batteries. It’s not harmful to plug your phone in before the battery is drained — in fact, it may be better for your battery. Batteries have a limited number of charge cycles before they lose their ability to hold a charge. A charge cycle consists of charging your battery back up to its full capacity when it’s out of juice. The reason your phone’s battery life diminishes as it gets older is because it’s already used up many of its cycles, not because you’re plugging it in when the battery is already half full. 



Read more: http://www.businessinsider.com/most-common-tech-myths-2014-8?op=1#ixzz3E1DaNdjv

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54% of Mobile Marketers Plan to Beacon

54% of Mobile Marketers Plan to Beacon | digitalNow | Scoop.it
The study found that the use of beacon technology is growing, with the majority (54%) of mobile marketers expecting to be beaconing within the next 12 months. Here’s the picture:

18% -- Already using beacons
36% -- Plan to use beacons in next 12 months
17% -- Not sure
28% -- No plans to use beacons in next 12 months
Don Dea's insight:

As context, almost half (49%) of marketers currently use GPS location data, according to the latest Mobile Benchmark Report by Adobe.

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Leader-as-Decision-Maker: Decisions Matter

Leader-as-Decision-Maker: Decisions Matter | digitalNow | Scoop.it
Don Dea's insight:

The Importance of Decision Making

Is there any more crucial capability for a business leader or team to have than effective decision making? Are there ever any easy decisions (certainly not important ones)? The fact is that, of all the experience, knowledge, and skill sets that you bring to your company, the most valuable is the ability to make sound decisions.

Why? The decisions that you make determine the direction that your company goes and, ultimately, its success or failure. So why do you make good or poor decisions? And what is your ‘hit’ and ‘miss’ rate for decisions? It’s quite simple: As decisions go, so goes a company.

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The One Best Rule for Predicting People’s Behavior

Economists say “people don’t leave money on the table,” but that applies to all currencies. We rarely leave advantage on the table. If there’s a source of advantage dangling nearby, we tend to go for it, despite moral arguments against it.
Don Dea's insight:

As a general rule, no. A few might but not enough to make a groundswell of moral abstinence. Dangled advantage doesn’t go unexploited. When we see an opening, we go for it.

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Who is Your Anti-You?

Who is Your Anti-You? | digitalNow | Scoop.it
Don Dea's insight:

Even though the occasional regret is unavoidable simply because we can’t predict the future, finding your decision style, and then identifying the people in your social network who are your Anti-Style can eliminate the vast majority of otherwise regrettable decisions.  Of course, if all that doesn’t sound like much fun, I know a great place to get a new motorhom

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Why it’s Great to Be the Boss

Why it’s Great to Be the Boss | digitalNow | Scoop.it
Bosses are no more likely than workers to say that society favors men over women (43% for bosses and 46% among workers). Similarly, only 4% of bosses and 9% of workers say women get preferential treatment while similar shares say both are treated equally (44% for bosses and 40% for workers).
Don Dea's insight:

Bosses and workers also agree that the country needs to make more changes in order to bring gender equality to the workplace (62% and 66%).

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Who Can You Trust?

“Only one-third of Americans say most people can be trusted,” according to a 2013 poll. “Half felt that way in 1972.”  These days, “a record high of nearly two-thirds say 'you can't be too careful' in dealing with people.” An AP-GfK poll conducted a year ago “found that Americans are suspicious of each other in everyday encounters. Less than one-third expressed a lot of trust in clerks who swipe their credit cards, drivers on the road or people they meet when traveling.”
Don Dea's insight:

Trust is at least two problems. One is that society needs enough trust to cohere. The other is that people need trust and mistrust—and to sort them out wisely. Too much trust makes you somebody’s slave or entrée. Too much suspicion saps morale, stalemates things, makes lawyers rich, and sabotages investment in the future. Think of all the Americans whose mistrust of politics tells them voting is a waste of time. 

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The 7 Habits of Seriously Effective Communication Pros

The 7 Habits of Seriously Effective Communication Pros | digitalNow | Scoop.it
Don Dea's insight:
Understanding stories.

Crafting stories is an art form for top communicators. So often people forget that what seems like a whole book is actually just a chapter, part of a longer-term vision being built. Good authors often have the gift of seeing chapters as whole stories, making them complete while knowing they’re only part of a larger arc.

Understanding how stories work -- and how the human mind responds to them -- is the craftt of top communications professionals. Looking for classic heroes, villains, victims and other archetypes, to the structure of timeless human drama and narrative structure will allow for seeing the world -- and work -- in new ways.

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Boomers Decide Now May Be a Good Time to Get Healthy

Boomers Decide Now May Be a Good Time to Get Healthy | digitalNow | Scoop.it
The US health industry is undergoing a large-scale, transformational shift away from treating illness and disease, toward rewarding wellness and prevention.
Don Dea's insight:

In September 2013, market research firm BCC Research estimated that the global market for anti-aging products and services (including anti-aging cosmetics, plastic surgery and dermatology and anti-aging disease management) was $261.9 billion, up from $249.3 billion in 2012. The firm projected this number would reach $345.8 billion by 2018. - See more at: http://www.emarketer.com/Article/Boomers-Decide-Now-May-Good-Time-Healthy/1011217#sthash.vY1FAUN7.dpuf

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Leadership is a System | The Transformational Leadership Strategist

Know the Score: Foundation – The musical conductor must be knowledgeable about every note, chord, tempo, and dynamic in the musical score before the first rehearsal. The conductor must have a clear picture of the end result and a plan to get there. In organizational leadership, whether religious, nonprofit, or business, the leaders must have an equivalent of the musical score, which is the strategic plan. The leaders must be fully knowledgeable about that plan, and have goals and action plans for team execution. The foundation is a prerequisite for leading teams and empowering transformation. Without the plan, there can be confusion and lack of interest, even in the best of the best of teams. This first principle is clarity of purpose.
Don Dea's insight:
  1. Hire the Best: Relationships – In hiring orchestras for my programs, I was able to draw on the personnel from the Atlanta Symphony Orchestra, Florida Orchestra, Huntsville Symphony, the Kiev Orchestra, and others. These were the best players. On teams for organizations, it’s also important to recruit the best players. It works in music. It works in sports. It works in business and other types of organizations. Do not compromise. Hire the best and define their role, responsibility, and performance expectations. Build and maintain effective relationships. This principle is clarity of commitment.
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Hurd: Oracle Takes On Microsoft in the Cloud

Hurd: Oracle Takes On Microsoft in the Cloud | digitalNow | Scoop.it
One more thing: Is Oracle over focusing on an older foe in Microsoft, while newer players are where the real competition takes place?
Don Dea's insight:

“The battle for leadership of the cloud is important,” Mr. Hurd said, “It’s time to go on the attack.”

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For innovation, Silicon Valley needs more foxes

For innovation, Silicon Valley needs more foxes | digitalNow | Scoop.it
Tools: There is an array of techniques that can help us break our mental patterns to facilitate creativity and innovation. Two excellent resources are Jacob Goldenberg and Drew Boyd’s “Inside the Box” that outlines what’s known as the “Systematic Inventive Thinking” methodology or William Duggan’s “Creative Strategy,” which describes the discipline of Strategic Intuition.
Don Dea's insight:

Training: Gaining cross-sector (i.e. for-profit, non profit, and public) experience not only transforms perspectives, but is also an indispensable approach to solve the interlocking social challenges we face. A good place to start is the San Francisco-based Presidio Institute. The more adventurous can spend a year as an entrepreneur-in-residence with a governor, mayor, or social enterprise through the Fuse Corps.

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Face Up Online: Time Out New York

Face Up Online: Time Out New York | digitalNow | Scoop.it
When it comes down to it, I'm very fannish about both the current Time Out New York cover and previous covers by Deacon. In a way, it reminds me of the work that Richard Turley did at Bloomberg Businessweek over the past few years. Not so much in style, although there is a similar brashness and immediacy to the work, but more so that these covers reflect a true love and passion for graphic design and magazine making. Deacon and his editors are engaging in a very rare (these days) and exciting visual conversation with their readers that is smart and highly contemporary. It's very inspiring to see this kind of energy, and they deserve a lot of support and congratulations for their effort!
Don Dea's insight:

The magazine's secondary coverlines have been greatly diminished compared with previous issues. A lot of people buy it because they're visiting the city and want to find out what's going on. For the rest, I imagine that the main image and headline are the selling points

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The 20 Most Common Work-From-Home Job Titles

The 20 Most Common Work-From-Home Job Titles | digitalNow | Scoop.it
Common work-from-home job titles
1. Writer
2. Consultant
3. Customer Service Representative
4. Sales Representative
5. Engineer
6. Account Executive/Manager
7. Software Developer
8. Case Manager
9. Medical Coder
10. Adjunct Faculty
11. Systems Analyst
12. Program/Project Manager
13. UI/UX Designer
14. Travel Counselor
15. Insurance Adjuster
16. Graphic Designer
17. Bilingual Interpreter
18. SEO/Marketing Assistant
19. Director of Business Development
20. Marketing Manager
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