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14 Social Media Trends for 2014

14 Social Media Trends for 2014 | digitalNow | Scoop.it
These tips and trends for 2014 are a quick guide and reminder of where to focus your energies this year.
Don Dea's insight:

Some other trends that digital marketers should take note of include: the rise of social crowdsourcing, real time location-based advertising and higher budgets for digital marketing.

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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Business Strategy: Are You Inside-Out or Outside-In?

Business Strategy: Are You Inside-Out or Outside-In? | digitalNow | Scoop.it

Inside-Out vs Outside-In

Put simply, there seem to be two ruling paradigms in business today: the Inside-Out approach and the Outside-In approach. George S. Day and Christine Moorman called them the two paths to strategy in their book Strategy from the Outside-In from 2010. In business the overarching goal is to create [long-term] shareholder value. These two approaches use very different means to achieve that end.

The Inside-Out approach is guided by the belief that the inner strengths and capabilities of the organisation will make the organisation prevail. The Outside-In approach is instead guided by the belief that customer value creation, customer orientation and customer experiences are the keys to success.

From an Outside-In approach, long-term shareholder value is a consequence of listening and providing value to customers and helping them get their jobs done better than the competition while providing a seamless customer experience. The ideal organisational culture is market- and customer-oriented and the targeted customer segments – buyers as well as users – are the source of inspiration and development. There is also a strong belief that if the customers aren’t satisfied with the solutions offered, the business will suffer and the shareholder value will diminish.

With an Inside-Out approach to business, you would likely see effective use of company resources and core competencies as the main driver of shareholder value. Inside-Out strategists believe that a company achieves greater efficiencies and adapts more quickly to changing circumstances with this approach.
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Three Ways to Get Ahead of the Digital Competition

Three Ways to Get Ahead of the Digital Competition | digitalNow | Scoop.it
To better position themselves to create and capture value, leaders might follow these recommendations:

1. Ensure a wide and agnostic understanding of the industry and business you operate in and the key trends that can impact it. The sudden and significant fall in the cost of data storage (from US$437,500 per gigabyte in 1980 to US$0.03 in 2014) was the driver behind the business models of Netflix, Airbnb and many other organisations disrupting most sectors today.

2. Recognise competitive analysis as a broad and continuous activity. While traditional components of competitor analysis (future goals, current strategy, assumptions and capability assessments) assume some awareness of who the competition is, or will be, yearly competitive analysis of a predefined set of competitors will no longer suffice. Beyond the real-time benefits, continual analysis is necessary to help businesses spot left-field competition, and identify which potential threat to act on.

3. Become someone else’s unpredictable competition. Looking beyond what your firm currently offers to better understand what it’s capable of can create new opportunities for you.
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8 Tips for staying productive when you’re never in the office

Most of your productivity will boil down to either using your office time more efficiently, or using your mobile device as a small, portable office. If you find yourself outside the office more than you’re in it, use these eight tips to stay productive:   

1. Schedule time to catch up
Most offices run through multiple lines of communication on a nearly constant basis. While you’re offsite, you’ll be getting emails, texts, and phone calls you can’t get to immediately. Schedule time throughout your day to stop what you’re doing and focus on catching up on those communication threads. Your team will thank you, and you won’t have to worry about interrupting any of your meetings. 

2. Keep everything mobile
Your mobile device is going to be with you at all times, so try using it as your central hub for everything. Download whatever apps you need to keep yourself organised and connected with the office, and get used to using it as your mobile workstation. Thanks to HP mobile printing technology you can easily print just about anything from your smartphone or tablet. All you have to do is connect to the same network as your printer. This may also require using compatible apps throughout your office, like Slack, which has versions for practically any device you can think of. With everyone on the same app, regardless of device or location, you can communicate faster and more efficiently. 

3. Print from your phone
With a system like HP PageWide, you can use your mobile device to print remotely, sending your pages to the office printer no matter where you are. So while you’re waiting for your offsite meeting to start, you can finalise your sales proposal for your next meeting, print it remotely, and have it ready and waiting for you when you swing by the office before your next stop. Alternatively, with the HP All-in-One Printer Remote app you can share documents and images through email, text messages, and popular cloud services directly from your phone.
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When 'fit' with a team means conformity...

The 'fit' issue, many times, was a matter of 'cultural' fit.

It would start with their immediate supervisor saying, "[Name] just doesn't get how we do things around here."  And the coaching client telling me, "I just don't get this place, I've always been successful, but not here."

I have found that these fit issues fall into two categories:  (1) those where there was truly a fit issue (a situation of a decisive, autocratic project manager in the middle of a highly collaborative, consensus seeking organization comes to mind); and (2) those where the fit more more of a preference.  Culutre fit was their code for he/she doesn't think/act like us.

I absolutely believe that organization and teams possess cultures.  I absolutely believe that culture should be taken into account when selecting and coaching new team members.  Where it gets uncomfortable is when the 'fit' feels more like intolerance for diversity and expectation of conformity.

Science tells we are attracted to people that are like us.  As leaders we have to watch out for this, because surrounding ourselves with people like us leads inevitably down a path toward groupthink and other dysfunction.   Consider culture when hiring that new person, but also consider the power of that bright, hardworking and seemingly ill-fitting candidate.  Conformity is safe and will most likely get you what you expect.  Non-conformity has the potential to deliver the unexpected and take your team to a whole different level.
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A case for continual learning

A case for continual learning | digitalNow | Scoop.it
Great leaders are continual learners.
When I wrote my book "Remarkable Leadership," I identified it as one of the 13 critical competencies of highly effective leaders. I am more convinced now that it is a critical factor (and significant predictor) in leadership success.
Why learning?

At some level I know I am preaching to the choir here -- you wouldn’t be reading this if you didn’t believe in development and learning at some level; but it doesn’t change the point.
To be a better leader, requires (and allows) us to be a better human being. Learning is what makes us who we are. Beyond that consider this:
Any aspiration for growth and improvement requires learning. How can someone be a great leader (or even a mediocre one) if they are satisfied with the status quo for themselves or their teams?
As leaders, we must be learners to continue to get better at a complex role and to set the right example for those we lead. (Read this sentence again, either one of these reasons is reason enough!)
As professionals, we must be learners to reach our goals and provide greater service to our organization and our customers.
As human beings, we must be learners, because it is a foundational part of being a human. You will be happier, healthier, more grateful, more confident and much more when you are learning. Why? Because as human beings we are learning beings; we are at our best, and in the process of becoming our best selves when we are learning.
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4 Reliable Approaches To Persuade Others 

4 Reliable Approaches To Persuade Others  | digitalNow | Scoop.it
If I walked up to a spy and simply asked them to work for the FBI, a huge barrier would instantly spring up between us. Small steps were the secret sauce I used because each step was so small that the spies were not alerted to the changes in their environment. The best way to persuade others is by presenting a message that is gradual, intentional, consistent, and not intimidating.

Small steps does not mean you move slowly—you can still move very quickly, but by taking small steps instead of giant leaps when you’re trying to persuade others, you have time to gage emotional reactions before you press forward.

Slower moves can also be smarter ones because they give you the opportunity to take the problem by the “soft handle”—by the approach that is easiest to grasp as you’re looking right at it. This allows you to reduce the element of uncertainty as much as possible.

Tip: Recruitment and persuasion follow the same principles as a seduction. Take the time to interpret what is going on with the other person. Remember, you are looking for ways to appeal to their logic or emotions
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10 Questions You Shouldn't Ask at a Job Interview

10 Questions You Shouldn't Ask at a Job Interview | digitalNow | Scoop.it
But there are also ways to make a bad impression at interviews. For example, you can dress inappropriately, treat people rudely, show up late or ask to leave early. You can also take yourself out of the running by asking any of the following 10 questions during a job interview. The questions cover a wide range of common interview topics, including salary, advancement, corporate culture and office hours. These subjects are fine to discuss with a potential future employer, but there are right and wrong ways to bring them up. In some cases, the questions are clearly wrong: They will make you sound lazy, entitled, self-centered and/or disinterested. Other questions aren't so obvious, but they still convey a lack of preparation or insecurity. So we're offering more acceptable phrases or strategies to the unsuitable questions, which were compiled from postings from career-themed sites, including LiveCareer and Glassdoor.

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Why Innovation is Integral to Nonprofit Management

Why Innovation is Integral to Nonprofit Management | digitalNow | Scoop.it
A strong, clearly-worded mission statement is highly motivating to not only the community, but also the organization’s employees, who are more likely to feel engaged if they feel inspired and are clear on how they are making a difference to society.

Other important characteristics of a strong not-for-profit organization include finding the best people possible for open positions and spending a good amount of quality one-on-one time with employees once the right people have been hired, so the lines of communication remain open.  Highly inspired and engaged employees will be more likely to successfully engage their community members, giving their organization the chance to make a societal impact in the first place.  

Lastly, it’s crucial that nonprofit coordinators seek to both “under-promise” and “over-deliver,” when seeking funds — even though the temptation to over-promise is often difficult to resist.  That way, nobody walks away unhappy, and fundraising goals are met without a lot of failed expectations.
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Stop This Terrible Habit You Don’t Even Know You Have

Stop This Terrible Habit You Don’t Even Know You Have | digitalNow | Scoop.it

In an effort to know your vulnerabilities, to admit mistakes, to always look for ways to improve… it’s so easy to beat yourself up.

“What a stupid decision! I can’t believe I didn’t think through all the potential consequences.”
“Oh, I didn’t see that coming. I should have been better prepared.”
“If I’d only thought about the contingencies early on I could have saved my team a lot of angst and re-work.”
“I should have counted to 10 before I sent that email.”
If you’re thinking any of the above or something equally frustrating, I get it. You’re probably right. You made a mistake. You learned something. And you’ll do better next time.
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The one characteristic that makes great leaders 

three components of honesty to better understand why honesty is the one characteristic that makes great leaders:
1. Humility

Please remember that being humble does not mean being a chump.
It should not surprise anyone that studies have confirmed that business leaders from both large and small companies who possessed humility as a core trait were rated as more ethical and trustworthy than their counterparts, as well as able to elicit better employee engagement and job performance.
If you aspire to rank among the great leaders, you need to be humble. Your business will only be successful if your team can come together and problem-solve. By being humble and stepping back, you are creating space for others to contribute. Unless you are intellectually humble, you are unable to learn.
How to make this work for you
Share your mistakes as teachable moments -- by being honest and admitting your own mistakes, you make it OK for others to make a mistake as well.
Engage in dialogue, not debates -- don’t get caught up in trying to prove your point of view. Instead, use this as an opportunity to learn about the way other people think.
Forget being wishy-washy -- humility indicates that you are confident enough to make a bold statement and then step back to see if you were right.
2. Conscientiousness

There's a staggering amount of research linking conscientiousness with success and great leaders. A National Institute of Mental Health study found that conscientious men earn higher salaries. The National Institute on Aging also found that conscientiousness is linked to income and job satisfaction.
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Improving the business-to-business customer experience

Improving the business-to-business customer experience | digitalNow | Scoop.it
Make no mistake, however. In fundamental ways, a B2B company’s customers and their buying patterns are more complex than those of a business focused on retail customers. Indeed, a B2B company requires specific strategies to differentiate itself via customer experience.

First, in B2B there is not one single customer; ensuring a great and consistent experience for all isn’t always possible. For example, one European corporate bank wanted to optimize its corporate-lending process. This process entails providing multimillion-euro loans to client organizations to meet strategic objectives, such as the purchase of new machinery or growth through acquisitions.

Taking up the customer journey it sought to improve, the bank faced multiple stakeholders in many of the individual client organizations it served. Many had differing needs. Others would only participate in different parts of the lending journey. The CEO and CFO of a client organization might participate in initial strategic discussions to explore different financial solutions but then leave it to the company’s treasury department to negotiate the loan terms. Legal teams worked out the details of the contract, and payments officers arranged interest payments. To understand the perspectives of these different stakeholders and their needs, the bank typically had to undertake a complex
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How to Make Sure Your Strategy Takes Hold

Develop a model for execution.You can adopt Michael Porter’s theory of comparative advantage, William Sharpe’s capital asset pricing model, or some other model. The important point is to have a model that defines the critical variables to support successful implementation of the plan.
Choose the right metrics.Without a doubt, sales and market share are going to continue to be the dominant metrics of business, but there are additional metrics that are critical to monitoring performance and success. Marketing is given money to invest on behalf of the organization.  The leadership team wants to know how this money is helping the organization achieve more of something, faster, and less expensively then if that money were directed somewhere else.  Use these mandates to guide your metrics selection. For example, speed to penetrating new markets as a way of understanding marketing’s impact on achieving something faster.
Keep the plan center stage.Once you’ve earned internal and stakeholder buy-in, initiate a formal process that will keep the team engaged and focused. Meetings between the executive team and unit managers should be regular and ongoing and they should foster collaboration, dialogue, and problem resolution in order to maintain momentum. It’s one thing to have a strategic plan, it’s another to have an operational and marketing plan. Make sure each key function within your organization has a plan and that plan is aligned to the business outcomes needed to achieve the strategy. Your marketing plan is more than a list of activities. It is THE essential ingredient for finding, keeping, and growing the value of customers. serves as a blueprint that guides a firm’s course of action. A good marketing plan should include at least a clear set of quantifiable objectives and a set of strategies, tactics, and milestones that support the objectives. Organizations without marketing plans suffer from long sales cycles, weak pipelines, and customer churn. Today, many companies have come to realize that, without a plan, they may be engaged in various activities, but not necessarily moving forward.
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The Secret to Higher Profits in a Digitized World

The Secret to Higher Profits in a Digitized World | digitalNow | Scoop.it
Would their action be consistent with the company’s promise?

People – Business success comes from connecting effectively at a human level with people inside (staff) and outside your organization. Outsiders include not only prospects and customers, but people we sometimes overlook, like suppliers, distributors, lenders, investors, media and the public.

Process – As time goes by, some of the processes that got you to where you are stop making sense.  To deliver consistently great customer experiences, you have to regularly re-assess how you’ve been doing things. Start by looking at processes from a customer point of view. What do they experience? Then look at how that lines up with what you do internally.
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Add Value or Someone Else Will

Add Value or Someone Else Will | digitalNow | Scoop.it
There is no right to profit greater than the obligation to provide value.

Companies must never forget that their customers are under no obligation to part with a greater amount of their spending, just so they can show up on the Fortune 500. Their growth must be with the customers, not despite them. The Mumbai taxi service is a case in point.

Add value

This could appear to be a fight between large corporate structures and small mom-and-pop structures. Seeing it like that is a fallacy.

Looking at the retail sector in India, the biggest organised retail chains have had to face defeat at the hands of small neighbourhood retailers in numerous cases. The reason: convenience and personalised service. The neighbourhood retailer knows you by name even though he ensures that you never have to travel to his shop. His delivery person comes every day to your house, sometimes even for small (unviable) orders. The retailer celebrates festivals with you, congratulates you on your achievements, and participates in your sorrow, makes small talk with you about the upcoming cricket match and gives you credit (without filling up a form!). Clearly, there is a relationship that is more valuable to the customer than the lower price or choice that a supermarket offers.

The only fight here is to create value for the customer, in some way, whatever way. Bigger is not better. Focused is better. There is always some value that you can add. Where there is a will to create value, there are many ways, and not all require you to be a large corporation willing to make million dollar investments.  

Large corporations and entrepreneurs, all want to grow and increase their profits. However, trying to increase profits without increasing value delivered to the customers is not only unfair, it is just bad business.
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How realizing your passion can change your life 

It's time to change your life and start up your wildest dreams.


Sure it will take hard work, perseverance and maybe even a little bit of luck, but realizing your calling is the first step. It’s that moment when it suddenly hits you: there’s something else out there for you. 

For these four people, realizing their dreams wasn’t a slow burn – but an explosion. Suddenly, they had to make a change.

As the saying goes, "What would you attempt to do if you knew you could not fail?"

Watch in the videos below to discover how others experienced a moment that changed their lives and learn how you can follow their lead. We dare you not to be inspired.
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Are you an elevator or an escalator?

Don’t ever cry wolf. Make sure you have done your homework and you have all the facts. Don’t send the person you are elevating to on a wild goose chase on a issue that doesn’t exist or isn't really big enough for them to invest time in.

Be objective. Present the situations from both sides

Frame it in a larger context. Describe the issue in a larger context—not how it affects you, but how it affects team and organizational goals

Provide your ideas on steps to resolution. Do not just place the problem in their lap, have a proposal for what to do next and all the information needed to take that next step.

In short, elevation requires work on your part.  Without the legwork, its just escalating and not only doesn't do much to solve the issue, it doesn't do much for your reputation as a leader.
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Mobile App Sessions Growth Slows in 2016; Category Cannibalization Begins

Year after year, mobile app sessions growth – while slowing – has been robust if not eye-opening. But that decade-long streak seems to be coming to an end, finds Flurry in its annual report, with the firm declaring that “on their tenth anniversary, mobile apps start eating their own.”
The reason for this is that amid slowing session growth, app categories are no longer uniformly rising in lockstep, as seen in prior years. Consider the environment, first: app usage (defined by the number of sessions where a user opens an app) grew by just 11% last year. That compares with a 58% increase in 2015, a 76% increase in 2014, and what was reported at the time as 115% growth in 2013.

That slowing growth is to be expected from a maturing market. What it does mean, however, is that some app categories are now beginning to grow at the expense of others.
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10 Leadership Blind Spots That Can Trigger Business Crises In 2017

10 Leadership Blind Spots That Can Trigger Business Crises In 2017 | digitalNow | Scoop.it
Don’t trust “big data.” The collective surprise (or shock) around the results of the presidential race – on the part of both Democrats and Republicans – proved that even countless studies conducted over many months by multiple pollsters can be wrong, manipulated or hacked. The failure of this investment of millions of dollars in polling shows that the numbers, bolstered by our natural confirmation bias, can tell a story that is just not true. Data is important, but leaders must ask the tough questions of the number crunchers to see where there may be holes or faulty assumptions in their processes.
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Gartner's IT Spending Forecast Predicts Growth

Gartner's IT Spending Forecast Predicts Growth | digitalNow | Scoop.it
After seeing a slight dip in 2016, global IT spending is expected to increase by 2.7 percent this year, according to recent research from Gartner. The "Gartner Worldwide IT Spending Forecast" projects moderate to impressive growth in all leading sectors. Enterprise software will account for the biggest increases, at 6.8 percent, followed by IT services (4.2 percent) and data center systems (2.6 percent). Still, any expansion in technology spending will greatly depend on ever-shifting global political and economic conditions. "The range of spending growth from the high to low is much larger in 2017 than in past years," said John-David Lovelock, research vice president at Gartner. "Normally, the economic environment causes some level of division. However, in 2017, this is compounded by the increased levels of uncertainty. The result of that uncertainty is a division between individuals and corporations that will spend more—due to opportunities arising—and those that will retract or pause IT spending." The research includes a 2018 forecast with similar growth projections, and we've included those here. Gartner bases its forecast on an analysis of sales on the part of thousands of vendors in multiple IT sectors.
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 Nonprofits Are Starting to Think and Act Like Startups 

 Nonprofits Are Starting to Think and Act Like Startups  | digitalNow | Scoop.it
The social enterprise model, with the fact that it has sustainability and revenue built into it, is a much stronger model and it’s a much stronger story to tell to people who are giving their money,” Samuelson said.

The model also opens up revenue streams and outside investment that can help nonprofits test more comprehensive solutions to complicated problems.

Nonprofits typically rely heavily on donors and government grants, which keeps them busy sustaining what they’re already doing rather than trying out new tacks.

Social entrepreneurship opens nonprofits up to new opportunities that could help do more good and better address systemic problems, said BH Kim, a former San Diego Foundation vice president leading  Impact Without Borders, a group of social entrepreneurship evangelists.

“These social entrepreneurs are really going to start looking at more root causes of the problems rather than treat the symptoms,” Kim said.

A patchwork of local groups, including Kim’s, is rallying to set the stage for more enterprising nonprofits and cause-oriented businesses. Impact Without Bordersis hosting labs to help social entrepreneurs polish their ideas and working with Mission Edge, a nonprofit that helps other groups with front office needs, on a program to help nonprofits launch revenue-generating enterprises. Another group, the San Diego Impact Investors Network, is trying establish funding opportunities specifically aimed at mission-focused businesses and nonprofits. They’re hoping to draw $100 million in so-called impact investment to the region by 2025.

“Our interest has really been to bring that entrepreneurial spirit to the nonprofit environment, and to have that spirit you need the tools,” San Diego Foundation CEO Kathlyn Mead said.
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Idea indeed is a piece of cake

So to make the realization part as easy as possible, make sure to have adequate answers to following questions:
Does my innovative product / service has a real meaning to its future users and their lives?
Why would a customer decide to buy mine and not any other, similar product (assuming there is one)?
Did I think of my product’s target group?
What is my sales & marketing strategy to get to the market, and make the people hear about my product?
Does the sale of my product covers its regular production?
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The Best Leaders Use These 3 Hard Words

The Best Leaders Use These 3 Hard Words | digitalNow | Scoop.it
What matters is our ability to throw that constraining belief aside and start afresh, and to be willing, as leaders, to take a deep breath and say, “I don’t know.” We need to:

Admit when we don’t have the answer – It takes a bit of willing to be vulnerable and to not appear omniscient, but we have to acknowledge our lack of surety and knowledge, and let that not be a bad thing.
Surround ourselves with smart people – Effective leaders know that while they don’t know everything, there are people who know the things they don’t. The best leaders make sure that they have smart advisors, that the people around them know at least as much as they do, if not more.
Be open to other perspectives – Having smart people and ideas around you doesn’t help if you’ll ask for – and then reject – other opinions. Successful leaders know that not only do they not know everything, but that they also don’t always know best.
Find people who’ve walked this road before – Experience is one of the best teachers. If we’re faced with a problem we can’t figure out, chances are there is someone somewhere who has dealt with the same – or at least similar – situation. We’re much better equipped to figure a way out if we turn to someone who has “been there, done that.”
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The value premium of organic growth

The value premium of organic growth | digitalNow | Scoop.it
But executives shouldn’t underestimate the power of organic growth. It may take more time and effort to affect a company’s size, but organic growth typically generates more value. A look at the share-price performance of 550 US and European companies over 15 years reveals that for all levels of revenue growth, those with more organic growth generated higher shareholder returns than those whose growth relied more heavily on acquisitions1 (exhibit). The main reason is that companies don’t have to invest as much up front for organic growth.2 In growing through acquisition, companies typically have to pay for the stand-alone value of an acquired business plus a takeover premium. This results in a lower return on invested capital compared with growing organically.

Exhibit
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Stop This Terrible Habit You Don’t Even Know You Have

Stop This Terrible Habit You Don’t Even Know You Have | digitalNow | Scoop.it
n an effort to know your vulnerabilities, to admit mistakes, to always look for ways to improve… it’s so easy to beat yourself up.

“What a stupid decision! I can’t believe I didn’t think through all the potential consequences.”
“Oh, I didn’t see that coming. I should have been better prepared.”
“If I’d only thought about the contingencies early on I could have saved my team a lot of angst and re-work.”
“I should have counted to 10 before I sent that email.”
If you’re thinking any of the above or something equally frustrating, I get it. You’re probably right. You made a mistake. You learned something. And you’ll do better next time.

Yes. Own the ugly. Apologize. Get creative and make it right. And then, move on.

Don’t hold a grudge.

Treat yourself with the same level of compassion
you would offer your team, your boss, or the people you love.
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 Talk Like A Leader 

 Talk Like A Leader  | digitalNow | Scoop.it
o talk like a leader, you must avoid….

“Negation Words” – These are those lovely conjunctions that can, in one fell swoop, cancel out whatever you put before it. The poster child word in this instance is “but“. I once wrote a whole post about the problems with that one. In a nutshell, they can be morale killers. (Yes, one little word!)
“Half-heart Words“ – The first word to keep in mind here is “hope“. Don’t misunderstand me – hope is a very good word. It’s just not that helpful in the conference room or boardroom.  See my Leadership Battles post for the rationale.  Here’s another one, when used in this context – “we should do this”. I have found that “should” just doesn’t carry enough urgency if you really want the “this” to get done – so I usually go with “will“, or “must“, or even “need to“.
“Run to the Dictionary Words” – See the “dichotomy” story above. Save the verbosity for other occasions. Like blog posts.
“Absolute words (or as I like to say, stay away from absolutes, absolutely)”. The subtext here for the leader is really practicing the art of the possible mixed with the realization that there are exceptions to every rule, so, words like “can’t“, “always“, and “never” have to be out of the mix.  Especially “can’t”. I hate that word. And I’ve written about how much I hate it quite often –here’s the last time.
“Bad Emphasis words” – Early on in my blogging life, I went on a pretty good rant on this. Here is what I mean by this, taken from that post:  “a linguistic device that now leaves me squirming every time I hear it – the use of an emphatic word or phrase (or from a usage point of view, an interjection of some kind) in front of a statement that doesn’t really need emphasis”.
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