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Accelerating Innovation through Sharing Failure

Accelerating Innovation through Sharing Failure | digitalNow | Scoop.it
Don Dea's insight:
Publishing Failures

Researchers should publish their failures and allow access to the data that they accumulate so that others can data mine and make discoveries.  If they want or need credit, they can get it, but the bottom line is that withholding information on failed attempts or failed methods is actually more harmful than helpful.  In fact, sharing this kind of information could lead to short cuts in solving problems in medicine and beyond.   This is something to consider as we move into a new age of analytics!

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
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Report: Digital Transformation and the New Customer Experience

Report: Digital Transformation and the New Customer Experience | digitalNow | Scoop.it
Don Dea's insight:
Benefits of Digital Transformation

Updated company vision
The company vision is modernized and humanized, which earns support from digital customers.

Thriving culture of innovation
This effort creates buzz within the organization and inspires a company culture of innovation and the ability to innovate in product and service development.

Improved customer journey
Customers continue naturally every step of the their journey, which improves conversions and outcomes.

Greater competitive advantage
Businesses build competitive advantage that executives recognize.

Increased internal collaboration
Collaboration significantly improves between business functions.

Empowered workforce
Leadership and employees feel empowered through education.

Improved efficiency
Decision-making and processes become more efficient across departments

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The Single Greatest Reason The World’s Workforce Is Disengaged

Don Dea's insight:

The Secret To Great Leadership Today

Albert Einstein famously said, “We can’t solve our problems with the same level of thinking that created them.”  His logic applies here

- See more at: http://markccrowley.com/the-single-greatest-reason-the-worlds-workforce-is-disengaged/#sthash.DH07V6cF.dpuf

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Why Knowledge Management Is Important To The Success Of Your Company

Why Knowledge Management Is Important To The Success Of Your Company | digitalNow | Scoop.it
Managers are bombarded with an almost constant stream of data every day. Read this article to find out three key reasons why actively managing knowledge is important to a company’s success.
Don Dea's insight:

This overload of data is making knowledge management increasingly more important. Three key reasons why actively managing knowledge is important to a company’s success are: 1.) Facilitates decision-making capabilities, 2.) Builds learning organizations by making learning routine, and, 3.) Stimulates cultural change and innovation.

Facilitates Decision-Making Capabilities

Data can offer managers a wealth of information but processing overwhelming amounts can get in the way of achieving high-quality decisions. GE’s Corporate Executive Council (CEC) is an example of how one company put a knowledge management system in place to help executives cut through the noise, share information, and improve their decision-making. The CEC is composed of the heads of GE’s fourteen major businesses and the two-day sessions are forums for sharing best practices, accelerating progress, and discussing successes, failures, and experiences (Garvin, 2000, p. 195). While information overload or needing knowledge from people in other parts of the company for decision-making can handicap managers, putting in place knowledge management systems can facilitate better, more informed decisions.

Builds Learning Organizations by Making Learning Routine

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Cultural Intelligence

Cultural Intelligence | digitalNow | Scoop.it
Cultural Intelligence: The Key to Global Leadership
Don Dea's insight:
1. Building awareness

Culturally intelligent leaders are open to knowledge and develop new skills to help them succeed. This means understanding the cultural attributes of the followers and what their expectations are. These attributes can be in a number of areas such as the relationship between the leaders and their followers, what role seniority plays, how problems are handled, and attitudes towards efficiency, punctuality, deadlines etc. 

Often tradition will prevail over logic, so it is important for the global leader to learn about the history and values of the followers' culture. This may be achieved by developing alliances with other leaders from different cultural backgrounds who can provide different perspectives for comparison.
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Marketers fail at task-oriented, utility-based mobile ads

Marketers fail at task-oriented, utility-based mobile ads | digitalNow | Scoop.it
Don Dea's insight:

“Our data shows that many customers find mobile ads interruptive, and few find them inventive or creative,” she said. “To solve this, marketers have to strive to create mobile ads that go way beyond the banner.

“The best mobile ads will provide relevant messaging, interactivity consistent with the mobile tactile experience, and appear to be seamlessly integrated into the mobile site or app in which they appear.”

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Restaurant Job Growth Rebounds

Restaurant Job Growth Rebounds | digitalNow | Scoop.it
After a grim February, restaurants once again ruled as the largest job creators in the franchise sector.
Don Dea's insight:

Restaurants truly make the franchise sector go round.

After a plunge in new restaurant jobs in February, when the industry only accounted for 1,390 new jobs nationwide, restaurant franchise job growth is once again on the rise, boosting the franchise sector as a whole.


In March, franchised restaurants were responsible for creating 13,860 new jobs in the U.S. – or 45 percent of all franchise job growth for the month -- according to the ADP's National Franchise Report.

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Leading with character

Leading with character | digitalNow | Scoop.it
Don Dea's insight:

I almost died during a parachute jump. What that taught me was that ‘nothing in business can be that bad’."

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The Importance of Treating People Fairly

Domenico de Sole, chairman of Tom Ford International, emphasizes the importance of respecting employees and communicating with them.
Don Dea's insight:

I look for people who are able to make decisions. I tell people, “Don’t send me an email telling me there is a problem — send me an email telling me there is a problem and suggesting what I should do.” Now I may agree or disagree, but I want to know your point of view. If someone makes a mistake, I don’t care about placing blame — we are who we are. But you need to understand why it happened, what went wrong in the process, why somebody made a bad decision without anybody else paying attention.

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Better Features Doesn't Make a Successful App. Here's Why.

Better Features Doesn't Make a Successful App. Here's Why. | digitalNow | Scoop.it
If you really want to disrupt the field, your product has to be leaps and bounds over the competition. If not, prepare to be ignored.
Don Dea's insight:

A better app doesn’t always win. This is especially true if a large number of users are already using a competing app. A paper by John Gourville, professor of marketing at Harvard Business School, specifies that products fail because entrepreneurs irrationally overvalue their innovation, compared to consumers who overvalue what they’ve been already using. He states that for new apps (products) to stand a chance, they have to be 10 times better than the existing ones, “making the innovation’s relative benefits so great that they overcome any overweighting of potential losses.”

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on building online communities

Daniel Ha in 2007 created Disqus, software that facilitates online commenting on millions of blogs and news websites.
Don Dea's insight:

It's really not anonymity that people want. It's really the ability to adopt pseudonyms and have handles online and expressing yourself as you'd like. It's not like putting a paper bag over your head or your Guy Fawkes mask on, it's being able to wear a different outfit in different situations. You might wear a suit to a meeting and jeans and a T-shirt to a hip hop concert. It's hard to express yourself when you're carrying around the baggage of everything your name represents, whether it's professionally or personally, with your family. It simply isn't a debate about hiding yourself but being able to freely express yourself.

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Evolve or Die in the Age of the Consumer

Evolve or Die in the Age of the Consumer | digitalNow | Scoop.it
Don Dea's insight:

Listening to and truly engaging with customers wherever and however they choose to engage is the new secret to organizational success. While companies may think they’re safe by sitting back and hiding, the opposite is true. By giving the customer a voice, they’re  giving themselves the biggest competitive edge possible. In the Age of the Customer, one thing is for certain: Companies that fail to orient all aspects of their organization around their customers will die.

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Townsend Hotel chief aims to please, exceed expectations

Townsend Hotel chief aims to please, exceed expectations | digitalNow | Scoop.it
Meet the boss: Steven Kalczynski. He is the managing director of the Townsend Hotel, one of the ritziest hotels in the state.
Don Dea's insight:

“I like to give people the ability to make their own decisions. I believe in the trust bank theory,” Kalczynski said. “Like a bank, you open an account, make deposits and if you withdraw some money, it takes awhile to fill that back up. Trusts are earned. If you violate that trust, it takes awhile to fill up that account again.

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11 Lessons I Learned at Startups That Keep Me Up at Night

11 Lessons I Learned at Startups That Keep Me Up at Night | digitalNow | Scoop.it
Founding or working at a new business can be scary, but each experience can lead to improvements.
Don Dea's insight:

1. You’re replaceable. Your customers, strategic partners, suppliers and teammates will always appreciate your contributions, but there is always going to be someone that’s better, smarter and nicer than you are. You have no time to be complacent because the bar is set higher and higher each day for individuals in your field. Also, no one has the patience to deal with jerks. So stay hungry and never stop treating people well. Do these things and you’ll be irreplaceable.

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15 Theses About the Digital Future

15 Theses About the Digital Future | digitalNow | Scoop.it
The world is moving rapidly towards ubiquitous connectivity that will further change how and where people associate, gather and share information, and
Don Dea's insight:

The most useful impact is the ability to connect people. From that, everything flows.”

To a notable extent, the experts agree on the technology change that lies ahead, even as they disagree about its ramifications. Most believe there will be:

  • A global, immersive, invisible, ambient networked computing environment built through the continued proliferation of smart sensors, cameras, software, databases, and massive data centers in a world-spanning information fabric known as the Internet of Things.
  • “Augmented reality” enhancements to the real-world input that people perceive through the use of portable/wearable/implantable technologies.
  • Disruption of business models established in the 20th century (most notably impacting finance, entertainment, publishers of all sorts, and education).
  • Tagging, databasing, and intelligent analytical mapping of the physical and social realms.
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Older Adults and Technology Use

Older Adults and Technology Use | digitalNow | Scoop.it
America’s seniors have historically been late adopters to the world of technology compared to their younger compatriots, but their movement into digital life continues to deepen, according to newly released data from the Pew Research Center. In this report, we take advantage of a particularly large survey to conduct a unique exploration not only of technology use between Americans ages 65 or older and the rest of the population, but within the senior population as well.
Don Dea's insight:
Younger, higher-income, and more highly educated seniors use the internet and broadband at rates approaching—or even exceeding—the general population; internet use and broadband adoption each drop off dramatically around age 75
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The Millennial’s Guide To Surviving Corporate America

The Millennial’s Guide To Surviving Corporate America | digitalNow | Scoop.it
Don Dea's insight:

Both Millennials and Baby Boomers are uneasy about working with each other, confused and concerned about what to expect. But none of that matters because despite the preconceived notions that both of these demographic groups have about one another, they must now work side by side. So it’s time to get on board and work together

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How to make Knowledge Management sexy again

How to make Knowledge Management sexy again | digitalNow | Scoop.it
How to make Knowledge Management sexy again
Don Dea's insight:

Perhaps we all have a rather Victorian fetish for reductionist explanations about the world….We have somehow made behavioural phenomena feel connected to larger explanatory systems, the physical sciences, a world of certainty, graphs and unambiguous data. It feels like progress. In fact, as is often the case with spurious certainty, it’s the very opposite” (Goldacre, 2008)

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6 Habits of Super Successful People

6 Habits of Super Successful People | digitalNow | Scoop.it
There is no 'secret' to success. You need discipline, perseverance, and six simple skills that anyone can (and should) build into in their daily routine.
Don Dea's insight:
1. Keep Your Eye on the Ball

Don't let the obstacles in your path keep you from your goals. View challenges as opportunities to learn and grow. To stay ahead, in business or anything else, you must be able to see situations from all angles and adopt the broadest possible perspective. If your ride has been a smooth one you won't be prepared for the inevitable bumps.

2. Learn How to Say No

It's far better to say no to a project you aren't fully able to take on, rather than say yes and produce poor quality work or lose your focus on what matters most. Learning to say no when it is in your personal best interest, or in the interest of your company, is an extremely valuable skill. Make a list of the things that are most important to you and that you must do yourself, and then delegate the things that can and should be done by someone else. Free yourself from daily busywork and you'll open up time for new opportunities

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Colors and Purchasing and Advertising

Colors and Purchasing and Advertising | digitalNow | Scoop.it
Don Dea's insight:

What color signal does your brand project?

With the average human brain processing visuals 60,000 times faster than text, it's important for brands to recognize the important role that color plays in purchasing decisions. 

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Four Reasons to Not Outsource Your Social to Agencies

There are four big reasons to not outsource all of your social to an agency and to manage your brand in-house.
Don Dea's insight:

You are the experts. Yes, agencies know their way around marketing and, depending on the agency and what they specialise in, they may have a leg up in knowing a bit more about your market than you do. But people don't follow businesses on Twitter or like anything on Facebook so they can get marketing analysis. They follow and trust brands for their own expertise in what they do - which only you have. Sure, an agency will be able to learn from you and know how to respond accordingly, but you are by far the most qualified to talk about your brand in a real conversation - which people are on social media to have. The below tweet by Abel & Cole is a good example of utilising their expertise to respond tro customers quickly and effectively.

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Social Data for Business

Social Data for Business | digitalNow | Scoop.it
Social media data holds many advantages for businesses. Companies can leverage it to make more accurate comparisons with their competition. It can also improve business performance by decreasing the amount of time needed to collect and access important data, freeing up more time and resources to run more effective campaigns.
Don Dea's insight:

Businesses are always looking for the next creative method to reach more customers. Finding ways to engage with and interest new consumers is how a business is able to grow and thrive. One tool being used increasingly in recent years is social media. While many people may use sites like Facebook, Twitter, and Pinterest to connect with friends and post interesting articles and pictures, many businesses see them as potential gold mines for finding new customers. Companies are now seeing some big benefits from using analyzing data from social media to better their business.

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The social media strategy I followed throughout the year

The social media strategy I followed throughout the year | digitalNow | Scoop.it
This has been my recipe for the last 365 days, the social media strategy I followed throughout the year.
Don Dea's insight:
  • Blogs: one post per day (rarely two or more) at isragarcia.es. Without exception, without taking a break or holidays. At isragarcia.com, one every two weeks, and other collaborations as a blogger.
  • Sharing: the daily post on Twitter (disseminating the tweet / post following a logical time scale over the month), Google+ (as an embedded post, not as a link), LinkedIn (as an update and, if it can give rise to a debate, in those groups that are closer to the topic at hand) and on my personal Facebook page (for friends, acquaintances and colleagues; my Facebook isn’t completely public).
  • Tripit: this has great functionality for me. I organise my travel, conference and public agenda here. Any updates are automatically shared on LinkedIn, Facebook, Twitter and the widget inisragarcia.es. In this way, you know what I’m going to be doing where and perhaps we can connect.
  • Foursquare: I use this to share the location of my training sessions. In this way, I’ve been able to train with many people I wouldn’t have met otherwise. The only handicap is it only allows 1,000 contacts, a number I’ve already reached!
  • Instagram: this has become a great communication platform for both my work and for my adventures, challenges and travels. Every night, I reflect upon something that has marked my day. This allows me to grow personally and professionally.
  • LinkedIn: this has been the greatest letdown / neglect on my part this year. From 35% of my annual income in 2011 and 20% in 2012 to barely 2% in 2013. This is the result of hardly any activity on this platform this year, mainly due to an overwhelming number of invites to connect on LinkedIn. More than 1,800 invites this year. I’m currently working on responding to many of these invites and I’ve managed to bring the number down to 960, though it has gone back to 1,100 within the week; it’s all a bit too much. I’m starting to think that the more invites you accept, the more visible you become in connection lists, allowing more people to connect with you. If this is how it’s going to be, I’m considering closing down my LinkedIn account.
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The 10-60-30 Rule of Social Selling

The 10-60-30 Rule of Social Selling | digitalNow | Scoop.it
If Social Selling is all about Connecting, Listening and Content Sharing, then getting started on Social Media can be a daunting task. Have you ever wondered which tools you could/should be using? And more importantly, how much time you need to spend on it. Here is my take (and experience) on it.
Don Dea's insight:

10-60-30 Rule of Social Selling
Social Selling is more about the approach rather than the use of a number of tools (see above). Over the course of time, this has evolved into a daily routine. My experience has demonstrated that the different steps and tools must be interwoven with everything you do during the day.

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Content Marketing Challenges of 2014

Content Marketing Challenges of 2014 | digitalNow | Scoop.it
Don Dea's insight:

Content Marketing Challenges of 2014

  1. Limited staff
  2. Limited budget
  3. Creating enough content on a regular basis
  4. Finding the best sources to create amazing content
  5. Organizational culture
  6. Measuring the impact of content
  7. Promoting content
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Online Advocacy Trends in 2014

Online Advocacy Trends in 2014 | digitalNow | Scoop.it
What are the big developments to watch in online advocacy? Here are three key trends that I’m following closely in 2014.
Don Dea's insight:
Data-Driven Targeting = Individually Targeted Media

More and more, political advocates are learning the power of TARGETED communications with their supporters, with potential advocacy partners and with the actual targets of their advocacy work. Once-exotic animals like cookie-targeted online ads now get their fair share of attention, but advocates can employ data to target their outreach other ways as well.

List segmentation by demographics, past behavior (actions taken, emails opened) and acquisition source is one example. Facebook targeting (via ads and “boosted” posts) is another, which can also be done demographically and by people’s indicated interests. And of course, direct mail is still with us! Plus, some groups are beginning to use data to identify potential grasstops supporters among their email and social media followers using tools like Attentively and RapIndex.

Why is this kind of targeting so important? As we’re all bombarded by more and more information in our daily lives (hundreds of brand impressions per day), advocates need to cut through the clutter with messages tailored to individual people’s interests and needs. General-interest asks risk getting left unopened in the inbox and ignored on social media!

While we’re not quite to the level of individually targeted media (“Get me a dozen ads targeted at John Smith and make it quick!”), we’re getting there fast — and it behooves advocacy organizations to use data to pay close attention to what motivates different segments of their followers. Big data? It’s really all about listening to people.

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