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The Wide Open Era in 3-D Printing

The Wide Open Era in 3-D Printing | digitalNow | Scoop.it
Pirate3D is a small but ambitious maker of three-dimensional printers that attracted notice last spring when it raised a large amount of money on Kickstarter.
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Initially priced at $347, the printer is likely to cost as much as $700 in stores this winter, and about $500 online. Mr. Chang, who has recently been in the United States for discussions with retailers, wouldn’t say which retailer would carry the product, but said the retail sales will be limited to a couple of large American cities with a big tech presence.

The higher prices for the machines are associated with delivering printed objects with a resolution as fine as 85 microns, about one three-hundredths of an inch. That is better than current printers on the market for more money.

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
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Can Mobile Technologies and Big Data Improve Health?

Can Mobile Technologies and Big Data Improve Health? | digitalNow | Scoop.it
Medical data is a hot spot for venture investing and product innovation. The payoff could be better care.
Don Dea's insight:

The question is: can big data make health care better?

“There is a lot of data being gathered. That’s not enough,” says Ed Martin, interim director of the Information Services Unit at the University of California San Francisco School of Medicine. “It’s really about coming up with applications that make data actionable.”

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Vision is What Separates Great Leaders

Vision is the foundation of leadership. Whilst leadership starts with being the right person - the character of the leader, great leadership is sustained by a shared and compelling vision. A compelling vision is one that describes who you are, why you exist and the future you want to create.
Don Dea's insight:

Leaders are responsible to lead the creation of a compelling vision. To develop a vision that co-ordinates and align the hearts and minds of your people. A vision that’s shared, inspiring and sets the organisations future direction.

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Transformational Leadership

Transformational Leadership | digitalNow | Scoop.it
Insights Transformational leadership colour energy preferences
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Here are some of the ways that a Transformational Leadership approach may help your organisation:
  • A leadership framework and programme that can transform your business
  • Developing  leaders to become more effective at managing themselves, their team and organisation
  • Developing leaders adapt their approach to motivate and inspire different individuals and personalities
    across multi-disciplines and departments
  • Developing leaders to perform at the highest levels and to help others excel
  • Common and aligned framework and language across the organisation

 

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When you don't know what you want, that's what you get

Given that things must be produced for a sufficiently broad segment of the population, how can we ever expect to find what it is that we truly want?
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Central to the nature of production and consumption is the notion of market segments. Things are generally not made for the esoteric few but for some common denominator that we're perceived to fall within (and, sadly, said common denominator is often a low one). The result is that we live in an era replete with things, few of which actually match our exact desires or satisfy us

Read more: http://www.digitaljournal.com/business/business/op-ed-when-you-don-t-know-what-you-want-that-s-what-you-get/article/391087#ixzz38pGQdNTi

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Is digital REALLY that essential to YOUR brand?

Don Dea's insight:

Marketers need to better understand how important digital is to conversion for THEIR brands and products.  Marketing dollars then need to be allocated on the channels that provide the best ROI at the moment of truth.  Every brand needs a digital marketing component but understanding the importance of digital is key to ensuring that you’re investing in the right mix of marketing dollars.

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Are marketers really publishers?

Great content is about talking to your visitors as people and giving them compelling reasons why they should become customers while not trying to oversell them with used car salesmen talk
Don Dea's insight:
Execute on the basics of marketing, a great product at a great price and you will succeed.  Spend money on content and you will have fresh content that many people don’t have time to read.
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Four Questions to Revolutionise Your Business Model

Four Questions to Revolutionise Your Business Model | digitalNow | Scoop.it
Don Dea's insight:

Innovation is about more than groundbreaking technology. Rigorous, systematic questioning of risks in your business model can unleash opportunities for game changing performance improvements.
Read more at http://knowledge.insead.edu/entrepreneurship-innovation/four-questions-to-revolutionise-your-business-model-3440?nopaging=1#Yv4hWu6PZ4rALtyD.99

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Marketers cannot afford to ignore social media

Marketers cannot afford to ignore social media | digitalNow | Scoop.it
More and more we are getting a clearer picture of social media and its use in marketing
Don Dea's insight:

Fewer than 1 out of every 10 mention will come from a power user. You can prioritize these power users ifyou want, but it’s also important to give a quick and delightful response to those with few followers–the vast majority of those talking about you. While marketers have always been trained to go after big numbers the opposite may be true when it comes to social media.

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Social media spending to increase without ROI

Social media spending to increase without ROI | digitalNow | Scoop.it
More marketers plan to spend more on social media marketing than any other digital tactic.
Don Dea's insight:

More marketers plan to spend more on social media marketing than any other digital tactic. But when we asked marketers to describe their perceptions of social media marketing, more marketers agreed with the statement “It is difficult to prove ROI for social media marketing” than with any other statement. Stupid is as stupid does.

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The 5 Traits Innovative Companies Share

The 5 Traits Innovative Companies Share | digitalNow | Scoop.it
Innovation success remains stubbornly out of reach for many among even our best and brightest companies. In my work studying how consumer research can improve enterprises’ innovation processes, I’ve come across management research that focuses on how companies can succeed by making their businesses innovation ready.
Don Dea's insight:

Belief Systems

Getting everyone on the same page is a day-one activity. And for business, defining innovation is the place to start. We all think of innovation in a slightly different way. Through his research, Neren established a two-part benchmark definition:

  • Innovation is “focused on breakthrough, transformative, far end of the spectrum innovation as opposed to the incremental” types of change
  • Innovation is engaged in the “bigger picture, issues outside your walls, creating human behavior change.”
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Driving Organisational Change Under Pressure

Driving Organisational Change Under Pressure | digitalNow | Scoop.it
Don Dea's insight:

We can see a similar irreconcilable conflict at work in today’s banking industry, where compliance standards (beefed up post-2008) are at variance with the sector’s inherent dependence on financial risk-taking. Compliance officers want bankers to avoid risk, but if that were to happen across the board, financial institutions couldn’t do business. Yet total freedom could wind up leading the firm to the wrong side of industry regulations and criminal laws. The only way to make it work is to change the business culture, inculcating strategic awareness of compliance at an institutional level.

Failure to implement cultural change may have been a factor in the predicament currently facing BNP Paribas,  France’s largest bank, which has been slapped with a nearly US$9 billion fine for violating United States sanctions against Sudan, Cuba, and Iran. The bank’s chief executive reportedly ordered a halt to sanctions-skirting transactions in 2007; nevertheless, misconduct continued until 2010, when the investigation by U.S. authorities began in earnest. The inexplicable delay, some say, formed part of the rationale for the record fine imposed.


Read more at http://knowledge.insead.edu/blog/insead-blog/driving-organisational-change-under-pressure-3459?nopaging=1#zbm4oEsFqx5oDkE6.99

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What Really Drives Your Strategy?

What Really Drives Your Strategy? | digitalNow | Scoop.it
Don Dea's insight:

 Since up to 90% of effectively formulated strategies fail due to execution, it's critcal to understand that it's after the goals are set that companies run into one of their greatest challenges - their own internal systems - processes, policies, technologies, measures and people.


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Planned Obsolescence, as Myth or Reality

What economic theory can tell us about whether companies like Apple would even have an incentive to limit the useful life of their products, and under what market conditions.
Don Dea's insight:

Of course, lots of these signs of “planned obsolescence” have alternative and more benign explanations, related to design, efficiency and innovation. Sure, software upgrades may make older phones run more slowly, but that could be a side effect rather than the primary intention; newer software does more sophisticated stuff (3-D maps! Photo filters! AirDrop!) intended to take advantage of the hardware capabilities of the newest phones, and these more sophisticated features happen to be quite taxing on previous-generation hardware.

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We've seen Google glass, are we ready for Google contact lenses?

We've seen Google glass, are we ready for Google contact lenses? | digitalNow | Scoop.it
Tech giant Google and pharmaceutical company Novartis have announced they are to develop so-called "smart contacts." The technologically-advanced eyewear will monitor blood sugar concentrations in diabetic patients.
Don Dea's insight:

Google first announced the creation of a prototype of the smart lens in January. Google said: "We’re now testing a smart contact lens that’s built to measure glucose levels in tears using a tiny wireless chip and miniaturized glucose sensor that are embedded between two layers of soft contact lens material. We’re testing prototypes that can generate a reading once per second.”

This prototype has been followed up by an announcement from the "big pharma" company Novartis that they are working with Google on a medical application.

Read more: http://www.digitaljournal.com/technology/we-ve-seen-google-glass-are-we-ready-for-google-contact-lenses/article/391049#ixzz38pHfoTSc

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Location-based, relevant push notifications will reign this holiday season

Don Dea's insight:

“Mobile being the most convenient and prevalent digital tool, combined with the location features of mobile, it is going to further facilitate and motivate consumers to abandon their usual retailers and go to the nearest lowest price provider,” 

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3 quotes that guide my mobile and cross-channel strategy

Don Dea's insight:

We need to focus on easy access to very quick, very powerful consumer benefits.

This is one reason I am a fan of text-to-get over QR codes. I can open an application (assuming I have one), focus on a bar code, scan and go to a Web site, or I can text a keyword to a short code.

Since texting is a natural mobile behavior, it gets my vote. If that text returns a retail offer and propels me to complete the purchase in-store, it is an instant of value for both sides.

Another excellent example is check deposit by photo.

What is a more natural smartphone activity than snapping a picture? And one less errand to run is definitely an instant of value.

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The power of Ideas

The power of Ideas | digitalNow | Scoop.it
the best ideas are far more likely to come from your front-line people who interact with customers
Don Dea's insight:
To get ahead, don’t look for a superstar CEO. Listen to and act on the ideas of your ordinary employees. When you start unlocking the potential of those ideas, everything changes.
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Owning our data

Owning our data | digitalNow | Scoop.it
Don Dea's insight:

Our challenge is to understand the limitations and potential of the IoE and make informed decisions. Ownership of data will soon be an important issue. It’s time for all of us to get educated on the subject. For example, digital economy apps like Uber may be ushering in, “a new type of conflict between technology and society. Two dimensions are moving at different speeds and fighting a battle to determine which will change the other“, according toWorldCrunch.

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The value of a great user experience

The value of a great user experience | digitalNow | Scoop.it
Great online brands combine ongoing testing, feedback and improvement cycles into their daily practices and invest in listening, learning and modifying the user experience to create positive returns in revenue and loyalty. This means user experience is not just a practice or a process—it is a philosophy. The user experience should be: Comfortable Intuitive Consistent …
Don Dea's insight:
Create comfort—first and foremost.

Online, comfort is created in many ways. The tone and voice of the company, established through copy, content, social media and online media should reflect the brand personality of the company but more than that it has to bring consumers into the brand rather than bombard them with sales messages

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Don't just meet consumer expectations, exceed them but know what to exceed

Don't just meet consumer expectations, exceed them but know what to exceed | digitalNow | Scoop.it
Meeting customer expectations is one of the three most important reasons that an organization has to adopt digital applications according to a new report that I just read.  That statement, in my opinion, is wrong.  Every brand has to not only meet consumer expectations they have to exceed them to keep customers loyal.   However …
Don Dea's insight:

You can’t measure the cost or ROI of every engagement on social media but you can measure the cost of implementing a social media program and loosing sales because someone had a problem that went unresolved for some time.  The rule of thumb is to exceed consumer expectations but don’t go overboard on “feel good” things that consumers can see through.

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How to Fix the Way We Work - At Work

Modern exmployment is based on mutual self-deception, writes Reid Hoffman.
Don Dea's insight:

The central promise of a Transformational tour is that the employee will have the opportunity to trans­form his career by transforming the company’s business. And as a Transformational tour of duty enters its final stage, you and your employee can start to negotiate a follow-up tour of duty to keep the employee at the company.

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10 reasons digital marketing still has a long way to go

10 reasons digital marketing still has a long way to go | digitalNow | Scoop.it
I was just reviewing my notes this year from client meetings and despite the emphasis on digital marketing even some of the best known brands have a long way to go before they can truly become great digital marketers.  Here are some of the challenges that I have seen during this year.. 1ne: Perception that …
Don Dea's insight:

1ne: Perception that digital marketing is less expensive than off-line marketing – If you’re going to build a great online digital experience you need to invest dollars into critical components like research and usability studies.  Cut corners or budget limitations can really lead to a lousy online brand experience and effect critical ROI measures.

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Top content? Discounts

Top content? Discounts | digitalNow | Scoop.it
The big takeaway here seems to be that coupons (76%) and promotions (59%) still rank highly in the hierarchy of information a company can provide.
Don Dea's insight:

Content, we all say that content is king, but do consumers really have the time to read all that content? Not according to a new survey from FleishmanHillard. The big takeaway here seems to be that coupons (76%) and promotions (59%) still rank highly in the hierarchy of information a company can provide.  

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Leading through uncertain times

  The announcement last week that Microsoft would be laying off 18,000 employees washed over me. Emotions emerged of a time several years ago when I was
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During these uncertain times, I noticed that the best leaders were able to instill a sense of calm in their teams despite the ambiguity and threats to their own sense of stability. Here is what I observed the best of the best doing - See more at: http://www.aspire-cs.com/leading-through-uncertain-times#sthash.P2Q0O6Wk.dpuf

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Some Ideas To Help Accelerate Your SWOT Analysis

Some Ideas To Help Accelerate Your SWOT Analysis | digitalNow | Scoop.it
Don Dea's insight:

An analysis of the organization's strengths and weaknesses is typically an internal examination process. It's typically based on a review of internal and external facts and assumptions about the organization and the marketplace in which it operates.

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