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Facebook Dominates Social Logins; Google Makes Big Gains

Facebook may account for the majority of social logins worldwide but with the presence of other options, social logins are being more distributed across networks.
Don Dea's insight:

It used to be that for every different website or social network, you had to remember a different log in. There was OpenID and other ID providers but when Facebook created a social login API allowing people to log into websites using their Facebook credentials, it was quickly adopted. The social log in wasn’t quite as ubiquitous as the newsfeed but eventually other social networks created their own social login APIs.

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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The Strategic Value of Saying No

Pursuing initiatives that are "off" strategy lowers your chances of being successful. To execute strategy successfully, you must say NO!
Don Dea's insight:

Try it again. This time with conviction: “NO.”

Strategy is inherently about saying “no.” It’s about the choices we make and the choices we don’t. I’ve seen plenty of strategies completely derailed due to an inability to say “no” to that incremental initiative that’s kind of “on strategy” but not really.

Good strategists are great at leading the thinking (and I believe leading the thinking is so critical to leadership that it has its own entire section in my bookOne Piece of Paper – click here to get your copy). As a leader, your job is to lead the thought processes and strategic efforts of your team. That requires you to invest time in thinking about your strategy.

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Avoiding Your Leadership Blindspots

Leaders must ask the right questions to avoid the dangers lurking in their blind spots. Failure to do so creates risk and failure.
Don Dea's insight:

Leaders are faced with two conflicting needs. The first is to act with a deep confidence in their abilities and the strategies they are implementing. This allows them to pursue audacious goals and persevere when faced with adversity. The second is to be aware of their vulnerabilities and the need for a healthy dose of self-doubt. This allows them to see themselves and their situations accurately — avoiding, in particular, the hazards of over-confidence and excessive optimism. Those who fail to do so run the risk of having blindspots — which are the unrecognized weaknesses or threats that have the potential to harm a leader and his or her company.

Savvy leaders understand that blindspots, while they vary in severity and are different for each individual, are not the exception — instead, they “come with the territory.” The question then becomes: How do I surface and address the blindspots that matter? One way is to ask the right questions in the right way. Here are some guidelines for identifying blindspots:

1. Avoid yes-or-no questions. Closed-end questions (those that can answered yes or no) are efficient, but don’t surface information that may be critical to understanding a potential weakness or threat. Questions are called open-endedwhen they allow for a variety of responses and provoke a fuller discussion. For example, a closed-end question might be, “Are you going to deliver your business plan this year?” while an open-ended question is, “Tell me about the risks you face in delivering your plan and the actions you are taking to mitigate them?”

2. Don’t lead the witness. Hard-charging leaders often push to confirm their own assumptions about what is occurring in a given situation and often want to move quickly to a plan of action. This can result in questions that are really statements, such as, “Doesn’t this mean that we don’t have a problem with compliance in this area and can move forward as planned?” These types of questions, particularly when posed by those in positions of power, often prevent contrary points of view and necessary data from surfacing.

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4 Big Things Transformational Teachers Do

4 Big Things Transformational Teachers Do | digitalNow | Scoop.it
Transformational teachers create experiences in their classrooms, melding the art and science of any subject and making their students care about learning.
Don Dea's insight:

Cognitive understanding of how students learn; emotional preparation to relate to many students whose varied needs are not always evident; content knowledge from which to draw different ways to present a concept; and, finally, the ability to make teaching decisions quickly and act on them.

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Leadership: How to handle the scars of life

Leadership: How to handle the scars of life | digitalNow | Scoop.it
My wounds will be healed , but I will be scarred for ever. My face will never look the same again.... " the king moaned.
Don Dea's insight:
We all face hurdles in life. At work and at home. Sometimes, we  feel that things cannot be worse than this and why did this have to happen to me. Tough situations take out the best in you.  There are numerous examples where people faced adversity to come out shining more than what they were in their comfort zone. 
Always try to turn adversity into an advantage. For that we need optimism and positive thinking.   Only you can help yourself.  You have to keep faith in yourself else it is very easy to go down the spiral. 
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7 Pillars Of Digital Leadership In Education

7 Pillars Of Digital Leadership In Education | digitalNow | Scoop.it
7 Pillars Of Digital Leadership In Education
Don Dea's insight:

With society becoming more and more reliant on technology it is incumbent upon leaders to harness the power of digital technologies in order to create school cultures that are transparent, relevant, meaningful, engaging, and inspiring. In order to set the stage for increasing achievement and to establish a greater sense of community pride for the work being done in our schools, we must begin to change the way we lead. To do this, leaders must understand the origins of fear and misconceptions that often surround the use of technology such as social media and mobile devices.

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There is No One-Size-Fits-All Strategy in e-Commerce

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 Ultimately, this group largely still makes its purchases offline. Understanding a shopper’s needs both on-and-offline is critical to strengthening a business across channels.

To better understand the breadth of shopper needs, Nielsen has identified seven digital segments, each with its own unique set of attitudes and purchase behavior. The segments range from technology-averse shoppers, who only shop digitally out of necessity, to digital advocates, who believe there are more advantages to shopping and buying digitally than in an offline environment.

For instance, the “non-planners” segment—those who often dash into a store and decide what to buy once they are there—currently spend 11 percent more in drug and mass channels and 25 percent more in convenience. “non-planners” don’t yet see digital as more convenient than brick-and-mortar, but do trust the online buying process and often feel there is better assortment and more value online. As the online market continues to evolve, retailers should keep a pulse on this segment:

  • ”Non-planners” are open to the idea of buying digitally (they make up 15% of total digital CPG shoppers) and they could shift their perceptions and shopping patterns if convenience for online retailers can meet what they are currently getting from brick-and-mortar (e.g., same-day delivery, ease of finding and paying for products, shopping list for ease of ordering etc.).
  • “Non-planners” spend about the same per trip when they shop online ($30 per trip) as when they shop in brick-and-mortar locations ($33 per trip). If a retailer can appeal to this shopper segment digitally, it’s less likely that they will lose these high-value trips to an online competitor.
  • Since this group tends to have larger families, there might be incremental revenue potential through larger basket sizes online
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How Smartphones are Changing Consumers’ Daily Routines Around the Globe

Don Dea's insight:

Not only are consumers spending more time using their phones, they can’t seem to put them down, increasingly accessing their phones multiple times a day. U.K. smartphone users reached for their handsets an average of nine times a day during December, nearly twice as often as they did at the start of 2013 (5.5 times per day). Across the pond in the U.S., frequency of smartphone owners accessing apps and mobile sites increased from less than five sessions per day in December 2012 to an average of at least seven daily sessions using their smartphones at the end of 2013. So what activities are keeping consumers’ fingers glued to their smartphone screens? Apps make up the lion’s share of time spent using smartphones, led by the growth in time spent using apps for entertainment and media. In fact, the majority of Americans’ time with apps is spent playing games (18%), accessing entertainment (15%), or using social media (29%). In Japan, nearly half of time spent on smartphones is split between those same activities, and this global trend extends to the U.K. where more than one in four minutes spent (28%) using smartphones is using social networking apps

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8 Key Takeaways about Social Media and News

8 Key Takeaways about Social Media and News | digitalNow | Scoop.it
News has a place in social media – but on some sites more than others
Don Dea's insight:

News has a place in social media – but on some sites more than others.

  • Half of Facebook and Twitter users get news on those sites as do 62% of reddit users. But only a minority of those on Instagram or Pinterest finds news there.
  • At this point, Facebook reaches far more Americans than any other social media site – and therefore allows for the most in-depth study. Overall, three in ten adults get at least some news while on Facebook.
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The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content | digitalNow | Scoop.it
Stop creating mediocre content and go back to the drawing board. Implement this three-step plan to turn your vicious content cycle into a virtuous one.
Don Dea's insight:
Step 1: Strategize your Content

The simplest way to avoid creating mediocre content on the fly is to have a documented content strategy. Map out the following items in your content strategy:

  • A complete buyer profile of the reader you are targeting.
  • Keywords you will be focusing on.
  • Content topics around your keywords and reader questions.
  • An editorial calendar that lays out the frequency and schedule of when your content is published.
  • Social networks you'll use for promotion and why.
  • How you will measure results and what will define content success
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You're not imagining it: college textbooks prices are out of control

You're not imagining it: college textbooks prices are out of control | digitalNow | Scoop.it
Students going back to college this month know that college textbooks are usually really expensive. And the problem is only getting worse.
Don Dea's insight:

The price of recreational books has fallen, relative to inflation, since 1998. New college textbooks, on the other hand, have increased much faster than inflation. The price of textbooks is increasing even faster than the price of college tuition.

One possible explanation, according to a 2005 report from the federal Government Accountability Office, is that publishers began doing more with college textbooks, such as adding CDs and supplementary sections. But that doesn't explain why prices have continued to skyrocket since 2005.

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E-Bike Sales Are Surging in Europe

E-Bike Sales Are Surging in Europe | digitalNow | Scoop.it
Although the United States has yet to significantly embrace e-bikes, they are catching on in countries that already have a strong bicycle culture.
Don Dea's insight:

The European Union limits e-bikes to a top speed of 25 kilometers per hour. Any faster than that and they are regulated like a motorcycle and require riders to wear a helmet and manufacturers to obtain special certifications.

Nonetheless, faster bikes are catching on in Germany, said Hielke H. Sybesma, the chief financial officer of the Accell Group, one of Europe’s largest manufacturers of e-bikes.

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Five trends signaling a bright future for ebooks

Editor's note: this piece originally appeared on Medium; it is cross-posted here with permission. The writer is an O'Reilly employee, but he is expressing his personal views. We...
Don Dea's insight:
Ebook standards development is flourishing

I think there’s a tendency in publishing circles to look at EPUB 3 as some sort of digital-book endgame (e.g., “When NOOK finally fully supports EPUB 3, I can upgrade my entire ebook catalog”), when in reality, it’s merely a precondition for the real cutting-edge work to come.

EPUB 3 set the stage for avant-garde ebook development by opening the door to embedding (X)HTML5, CSS3, and JavaScript within an ebook container, but the next stage of evolution in the EPUB specification is about further leveraging standards to mainstream this innovation.

Here’s an overview of some of the new EPUB specifications currently being developed by the International Digital Publishing Forum (IDPF), most currently in draft status, to do just that:

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Relating the Rapidly Changing Present to the Distant Past as Far as Book History is Concerned

Relating the Rapidly Changing Present to the Distant Past as Far as Book History is Concerned | digitalNow | Scoop.it
Don Dea's insight:

Those familiar with the early history of printing, and its impact on European society in the fifteenth and sixteenth centuries, may have occasionally entertained the possibility that the transition from print to digital we are presently experiencing is a kind of fast-forward replay on a multi-dimensional scale of what happened after Johannes Gutenberg invented printing by movable type over five hundred years ago. Will the Internet and digital books eventually make printed books obsolete the way that printing eventually made manuscript copying obsolete? Could studying what happened in the late Middle Ages and earlier somehow provide insight into the present rapid change in the form and function of the book? Since these questions represent the intersection of two of my core interests--computing and book history--they have definitely piqued my curiosity.

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Systems Thinking as a Leadership Practice

Systems Thinking as a Leadership Practice | digitalNow | Scoop.it
The practice of system thinking helps us see the underlying inter-relationships and connections which create the events occurring in our organisations.
Don Dea's insight:
The Iceberg Model

One of the best tools I’ve come across to help see things systemically is what is known as the Iceberg Model. The iceberg model, is a structured way of observing and understanding  systems and helps us think through complex problems and have the following benefits.

  • Helps to move our focus away from events and symptoms toward structures, thinking and beliefs.
  • Helps to develop shared thinking or “mental models” within teams and communities. This guides consistent and aligned action.
  • Helps is to understand where leverage points are within the system. Those places where least effort produced maximum results.

A systems perspective is an effective means for helping leaders gain an understanding of the underlying structures, thinking and beliefs that shapes their organisations.

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Leadership: Love Thy Critics !

Leadership: Love Thy Critics ! | digitalNow | Scoop.it
Just like a good tester breaks the system to find flaws so that the software becomes robust and stable, the same way, these people pinpoint where we are going wrong.
Don Dea's insight:
As leaders, we should know that the people who criticize us are our greatest teachers. The situation or people who shred us apart with their fault finding , reveal our limiting beliefs, assumptions and fears.  Just like a good tester breaks the system to find flaws so that the software becomes robust and stable, the same way, these people pinpoint where we are going wrong.  They tell us what is holding us back from becoming the greatest. And ... all for free !

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Simple, guaranteed, easy and free

That's the perfect advice, and the advice that spreads, the advice we seek. Of course, advice that's simple, guaranteed, easy and free isn't worth very much, because if it worked, we would have done it already. 

Don Dea's insight:

No, the advice worth seeking out is really difficult to execute. It costs time or money (or both), and it just might not work.

Hey, if it's worth asking for advice, it's worth doing the hard stuff once we get it, right?

PS check out this new video with Michael and Al. Al's now-classic book on meetings is simple, but not easy. 

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Is authenticity authentic?

Perhaps the only truly authentic version of you is just a few days old, lying in a crib, pooping in your pants. 

Don Dea's insight:

Ever since then, there's been a cultural overlay, a series of choices, strategies from you and others about what it takes to succeed in this world (in your world).

And so it's all invented.

When you tell me that it would be authentic for you to do x, y or z, my first reaction is that nothing you do is truly authentic, it's all part of a long-term strategy for how you'll make an impact in the world.

I'll grant you that it's essential to be consistent, that people can tell when you shift your story and your work in response to whatever is happening around you, and particularly when you say whatever you need to say to get through the next cycle. But consistency is easier to talk about and measure than authenticity is.

The question, then, is what's the impact you seek to make, what are the changes you are working for? And how can you achieve that and still do work you're proud of?

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"I don't get it"

"I don't like it" "I don't understand it" 

Don Dea's insight:

Those are the only responses your new idea can possibly generate from many around you if your new idea is actually a great idea, something ownable, something you can build work around.

The popular, obvious, guaranteed ideas have definitely been taken, or are so small that they're not really worth your blood and tears. 

That means if the new title of your book is instantly understood by all, it's generic or descriptive, not something that people will associate with you as a creator or as someone who brings us new insight.

That means if your app does something so predictable that everyone is sure it's going to work, you're not making a big enough leap.

And that means that if your political idea is so palatable that everyone is going to vote for it immediately, it's not going to change anything.

"I'll ask around the office," is shorthand for, "no. Make it more boring. Banal. And less likely to succeed, please."

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Words That Drive Social Media Shares

Words That Drive Social Media Shares | digitalNow | Scoop.it
Choosing between words might seem arbitrary at times -- but they're more important than you think for driving social media shares.
Don Dea's insight:

 Just look to sites like Upworthy, which A/B tests up to 25 headlines for each piece of content to find the most social-friendly one.

Quicksprout created an infographic that tells you which words to use — and which to avoid — to drive social media shares on Facebook, Twitter, LinkedIn and Google+.

Some tips from Neil Patel:

  • When running a contest or promotion, do not use the words “contest” or “promotion.” Instead, use “win” or “events.”
  • On LinkedIn, use action words like “created,” “increased” and “accomplished” to describe yourself. Avoid overused words like “responsible,” “strategic” and “innovative” if you want to stand out.
  • Words like “tell us,” “amuses” and “inspires” work well on Facebook.
  • Words like “check out,” “please” and “top” work well on Twitter.
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A Roadmap to the Future of Marketing

A Roadmap to the Future of Marketing | digitalNow | Scoop.it
A Roadmap to the Future of Marketing by Douglas Karr on Marketing Technology Blog
Don Dea's insight:

Marketing is in a state of transition, driven by changes in technology, demographics, and society. This map visualizes trends identified by industry leaders and experts, showing relationships between technologies and marketing tactics, and where the industry is headed.

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What’s the Real Return in Investment from Online Advertising Expenditure?

What’s the Real Return in Investment from Online Advertising Expenditure? | digitalNow | Scoop.it
Don Dea's insight:

With more people watching and buying online than ever before, advertisers are diving head first into digital to reach their audiences. Online advertising expenditures increased more than 25 percent (26.6%) year-over-year as of the second quarter of 2013, according to Nielsen’s Global AdView Pulse, and exceeds several traditional media categories. But are these investments worth their price?

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Emerging Trends in Mobile and What They Mean For Your Business

Emerging Trends in Mobile and What They Mean For Your Business | digitalNow | Scoop.it
Don Dea's insight:
MOBILE IS NOW, THE FUTURE AND BEYOND

Regardless of affiliation, each member of the panel left stressed that media buyers and sellers must make mobile a priority now. As Verizon Wireless’ Jani noted, the numbers don’t lie. “If 52 percent of people saying mobile is their first screen isn’t enough to show that mobile is important, I don’t know what is.”

Equipped with more powerful mobile measurement tools than in the past, marketers have the ability to dive into mobile advertising more confidently. With many topics still open for debate, the panelists concurred that mobile is here to stay, is changing how we need to think about engaging with consumers, and needs to be a defined part of every brand’s advertising strategy.

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The Power of Pricing

Don Dea's insight:
THREE PRINCIPLES FOR INCREASING PRICING POWER

Overcome the commodity perspective. One of the biggest barriers to achieving pricing power is believing that you’re stuck in a commodity category or that you only have a commodity offer. The truth is that nothing hasto be a commodity. Companies that once felt they were in commodity categories—such as beef, motor oil, socks, paper products, car insurance and others—have successfully gained pricing power with a little help. Bottled water is a great example: if companies can differentiate water, they can differentiate anything.

Price to benefit distinct consumer clusters rather than to the entire market. No two customers—and no two customer needs—are exactly alike. Each customer has a different level of interest in your category, is seeking a different set of benefits and has a certain level of price sensitivity.

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How 2014's Breakthrough Innovation Winners Changed the Game…And Won

Don Dea's insight:

Focusing on consumers' unmet demands allows winners make category expansion a strategic input to their innovation process. An impressive 50 percent of Breakthrough Winners' sales, on average, are from category expansion. That means they bring new users into the category or address new circumstances of use—or both. And it could also mean offering a new benefit bundle that convinces existing category buyers to pay a price premium. Two-thirds of Breakthrough winners introduce offerings that command premium prices.

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Global Trends That Will Affect Us All

Global Trends That Will Affect Us All | digitalNow | Scoop.it
Read news and views from Nielsen’s leading voices including - Uncommon Sense: Global Trends That Will Affect Us All by Mitch Barns
Don Dea's insight:

The expanding presence of mobile technology in the hands of this swelling population creates further complexity—and with it further opportunity. Hyper-connectivity will massively accelerate a transfer of power into the hands of the individual that has already begun. Just one phenomenon it has made possible in the business world is the emergence of e-commerce. Today, e-commerce still presents a small percent of global sales, but it is already a force to be reckoned with. Perhaps the best example is China’s Alibaba. Its business-to-business, business-to-consumer, and consumer-to-consumer platforms—alibaba.com, T-Mall, and Taobao, respectively—make it bigger than Amazon and Ebay combined, and it presents almost endless possibilities. As always, however, as we know from many of our businesses, interconnectivity brings privacy issues to be navigated. How do we protect privacy while also allowing people to benefit from technology’s capabilities?

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