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The 5 Common Characteristics of Ideas That Spread

The 5 Common Characteristics of Ideas That Spread | digitalNow | Scoop.it
From Iron Man to Citizen Kane great creatives understand that relative advantage, compatibility, complexity, trialability, and observability are what get work noticed.
Don Dea's insight:

The higher the similarity with existing norms, the better the chances of adoption.

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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You've Probably Been Taking Notes Wrong Your Entire Life

You've Probably Been Taking Notes Wrong Your Entire Life | digitalNow | Scoop.it
Make them interactive.
Don Dea's insight:

I write [my notes] in a form where I separate a "stimulus" from a "response." The stimulus are cues or questions (think: front side of flashcard), while the response is the answer to the cue (think: back of flashcard). But the stimuli are to the left of a margin, while the responses are to the right.


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7 Things You Will Regret Not Doing In Your 20s

7 Things You Will Regret Not Doing In Your 20s | digitalNow | Scoop.it
Don't leave your 20s full of regrets. Make the most of the decade.
Don Dea's insight:
Not getting fit

Your 20-something metabolism can make you complacent with your health, but start working on being fit and healthy earlier, and you definitely won't regret it. After all, exercising and a healthy diet can increase your happiness and make all your experiences better.

For example, if you're fit, you'll be able to take on bucket list trips that require a lot of endurance and a certain fitness level, like climbing Machu Picchu.



Read more: http://www.savvysugar.com/Things-You-Regret-Your-20s-35454845#ixzz3MWV2kisr

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Almost 1 in 5 Adults to Buy A Wearable Device in the Next Year. Where Does That Fit in the CE Spectrum?

Almost 1 in 5 Adults to Buy A Wearable Device in the Next Year. Where Does That Fit in the CE Spectrum? | digitalNow | Scoop.it
8 in 10 American adults have at least heard of wearables, and more than 4 in 10 are very familiar with them, details Ipsos in a new study. The report indicates that some 18% of US adults intend to purchase a wearable device within the next 12 months. That puts wearables ahead of streaming media...
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Most Content Marketing Not Effective

Only 38 percent of content marketers think their strategy is effective, according to the Content Marketing Institute. The crux of the issue appears to be that people have been throwing things online without much in the way of strategy development.
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Why Ambiverts Are More Successful Than Extroverts

Why Ambiverts Are More Successful Than Extroverts | digitalNow | Scoop.it
Ambiverts are not only more common that you might think, but they're also more successful and influential.
Don Dea's insight:
The Ambivert Advantage

What is it that makes ambiverts more successful in sales, with traits that surely translate into success and influence in other areas as well?

In one word: balance. Ambiverts have introvert and extrovert traits, but in balance. See if you recognize any of these ambivert traits



Read more: http://www.inc.com/larry-kim/ambiverts-are-more-successful-amp-influential-than-extroverts-here-s-why.html#ixzz3MVmWWafo

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Whats the Hottest Topic in Retargeting?

Whats the Hottest Topic in Retargeting? | digitalNow | Scoop.it
Source: AdRoll [download page]

Notes: Social media retargeting is the "hottest topic" in retargeting, according to an AdRoll survey of 1,000 US marketers hailing from a range of industries and company sizes. Indeed, social networks are among the top properties where respondents would like to...
Don Dea's insight:

Social media retargeting is the “hottest topic” in retargeting, according to an AdRoll survey of 1,000 US marketers hailing from a range of industries and company sizes. Indeed, social networks are among the top properties where respondents would like to see retargeting over the next 3 years, with Instagram (48%) and Pinterest (46%) behind only Amazon (73%). Another hot topic in the space, per the survey, is mobile and cross-device, with 57% of B2B respondents and 51% of B2C marketers currently retargeting on mobile. AdRoll notes that its clients have seen performance lifts when adding Facebook to their retargeting mix, and when adding retargeting on mobile to their Facebook and web mix.

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How Reading Books Reduces Stress And Makes You Smarter

How Reading Books Reduces Stress And Makes You Smarter | digitalNow | Scoop.it
It's been scientifically proven that reading makes you smarter and happier.
Don Dea's insight:
Books make you smarter.

Yep, it's scientifically proven that books are good for your brain. With a business to run, you need your noggin' in tip-top shape.

According to psychologists, there are a few different types of intelligence:

  • Emotional intelligence is the ability to understand and respond to the feelings of yourself and others.
  • Fluid intelligence is the ability to solve problems.
  • Crystallized intelligence is the knowledge you have.
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How to Buy (and Measure) Influencers

How to Buy (and Measure) Influencers | digitalNow | Scoop.it
Don Dea's insight:

A popular marketing trend is to pay influencers to amplify your brand visibility on social. Why not? Influencers have a large and established following on social—often the result of an aggressive content marketing strategy—and they can help amplify your brand in a number of ways, from advertising to lead generation.

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Making boards work

Making boards work | digitalNow | Scoop.it
Most directors don’t understand the company’s strategy and prioritize short-term gain at the expense of creating long-term value. We recommend four essential changes. A McKinsey & Company article.
Don Dea's insight:

Boards aren’t working. It’s been more than a decade since the first wave of post-Enron regulatory reforms and, despite a host of guidelines from independent watchdogs such as the International Corporate Governance Network, most boards aren’t delivering on their core mission: providing strong oversight and strategic support for management’s efforts to create long-term value.

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David Hain's curator insight, December 20, 6:22 AM

McKinsey on how to get better boards.

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Why Successful CEOs Must Think Like The Janitor

Why Successful CEOs Must Think Like The Janitor | digitalNow | Scoop.it
While this advice may sound far-fetched, emulating the most approachable and considerate member of your team can make you a better leader.
Don Dea's insight:

Many people believe that the janitor’s closet and the CEO’s office are about as far apart as you can get, but they are mistaken. Here’s what thinking like a janitor really means:

YOU ARE APPROACHABLE

Employees do not find the janitor intimidating. Employees are not concerned if they ask a question of him/her if it will be perceived as dumb or ungrateful. Employees are not embarrassed to ask the janitor for what they need or want.

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Do you want to be a boss or a leader?

I was having a cup of coffee with a former work colleague who lamented over what happened at a meeting with his employer when the CEO said many things that
Don Dea's insight:

Great leaders are at their best when things are at their worst. Anyone can be considered a good leader when things are humming along without a hitch. It is easy to align employees and maintain a great vibe in a company when profits are soaring, or you recently moved into really cool new space and bonus checks were distributed.

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Automation’s Adverse Effects

In The Glass Cage, Nicholas Carr reminds us that almost every business decision involves tradeoffs.
Don Dea's insight:

What’s needed to avoid these consequences is an approach to automation that captures the consistencies and efficiencies that it offers without losing the human judgment and intuition that machines can’t replace. This is the goal of human-centered automation. “Rather than beginning with an assessment of the capabilities of the machine,

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Can Marketers Overcome Cross-Device Targeting Barriers?

Cross-device ad targeting is in high demand from brands and agencies hoping to improve conversations across a growing number of screens. But it is also one of the most embryonic—and fragmented—areas of digital advertising, according to a new eMarketer report.
Don Dea's insight:

Inarguably, the biggest shift that both buyers and sellers must first undergo before making cross-device targeting a reality is to move from sole reliance on the cookie to some other identification tag capable of recognizing an individual across all digital screens, operating systems and browsers. In the absence of such technology, cross-device ad targeting just won’t work. - See more at: http://www.emarketer.com/Article/Marketers-Overcome-Cross-Device-Targeting-Barriers/1011731#sthash.1Exz5oIg.dpuf

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The Best Jobs For Every Personality Type

The Best Jobs For Every Personality Type | digitalNow | Scoop.it
Whether you're an ISTP or an ENFJ, we've identified the best jobs for every personality.
Don Dea's insight:

While the list below is in no way definitive — and personality preferences can be flexible over time — it may serve as a helpful guide for understanding yourself and what sort of personalities gravitate toward certain jobs.

Figure out which type suits you best, and then check out the chart below.



Read more: http://www.businessinsider.com/best-jobs-for-every-personality-2014-9#ixzz3MWVBL66m

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This Is Why So Many People Hate Their Jobs

This Is Why So Many People Hate Their Jobs | digitalNow | Scoop.it
The way we’re working isn’t working anymore.
Don Dea's insight:

More broadly, just 30 percent of employees in America feel engaged at work, according to a 2013 report by Gallup. Around the world, across 142 countries, the proportion of employees who feel engaged at work is just 13 percent. For most of us, in short, work is a depleting, dispiriting experience, and in some obvious ways, it’s getting worse.

Demand for our time is increasingly exceeding our capacity — draining us of the energy we need to bring our skill and talent fully to life. Increased competitiveness and a leaner, post-recession work force add to the pressures.



Read more: http://www.businessinsider.com/why-you-hate-your-job-2014-5#ixzz3MVnL8k8S

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US Online Ad Revenue Growth Continues Unabated in Q3

US Online Ad Revenue Growth Continues Unabated in Q3 | digitalNow | Scoop.it
Source: IAB / PricewaterhouseCoopers (PwC)

Notes: Online ad revenues in the US have set yet another peak after growing 17% year-over-year in Q3 to reach $12.4 billion. That outpaces the previous high of $12.1 billion set in Q4 2013; expect this current quarter to set yet another record when...
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The 10 Most Important Things In The World Right Now

The 10 Most Important Things In The World Right Now | digitalNow | Scoop.it
Eight children died Friday morning in a mass stabbing in Australia.

2. The United Nations has requested more than $8.4 billion for 2015 to help nearly 18 million people affected by the war in Syria.

3. British police are looking into the murders of three young boys as part of an ongoing investigation into child abuse allegations dating back to the 1970s. 
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Everything I Need to Know About Social Media I Learned in Kindergarten

Everything I Need to Know About Social Media I Learned in Kindergarten | digitalNow | Scoop.it
Don Dea's insight:

People are most interested in what is going on RIGHT NOW, not 3 or 4 months ago. Identifying trending content in your industry helps you stay knowledgeable about the marketplace,  provides ideas about content to develop, and allows you to link your message to what people are interested in, thereby increasing your potential audience. And you just may find some great content to share with your audience, and in the process build trust and friendship with whoever created that content. It’s a win-win.

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Are You “Aware” of Social Media’s Real Marketing Value?

Don Dea's insight:

AIDA stands for:

A – awareness: attract the prospect’s attention.

I – interest: raise prospect’s interest.

D – desire: convince prospect that he or she wants and desires what you have to offer.

A – action: lead prospect toward taking action (i.e., purchasing).

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When It Comes To, Well, Everything, It’s A Gen X Thing.

When It Comes To, Well, Everything, It’s A Gen X Thing. | digitalNow | Scoop.it
Don Dea's insight:

Take my word for it, Gen X WILL have its day. Question is, where will your brand be when that day comes? I ask, because you ignore Gen X at your peril. As the only generation with full experiential knowledge of the pre- and post-internet world, this is a body of individuals that will both question you more thoroughly, and reward you more handsomely, when it comes to your digital outreach strategies. So pass the Gen X test, and genuine longevity is yours for the taking.

And that’s a good thing, because we’re going to be around for a long time to come. And yes, I said “We.”

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Why Wendy's Won't Serve Breakfast

Why Wendy's Won't Serve Breakfast | digitalNow | Scoop.it
Wendy's is one of the only major national fast food chains without a breakfast menu.
Don Dea's insight:

"We have tested breakfast many times over the years and we feel, as virtually the only large national chain that hasn't gotten into breakfast, it's very difficult to enter that space today and commit the kind of marketing resources that we feel would be necessary to really entrench ourselves successfully," Brolick said in an interview with Bloomberg TV.

Brolick said breakfast is the fastest-growing daypart in fast food and that it also attracts some of the most loyal customers.



Read more: http://www.businessinsider.com/why-wendys-wont-serve-breakfast-2014-12#ixzz3MVl2JhoS

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Help employees remember your pearls of wisdom

Don Dea's insight:

What you teach employees during mentoring, coaching or skills training will be out of mind as soon as you’re out of sight unless you reinforce the learning. For that you can thank the“forgetting curve.” This psychological principle, first identified in the 19th century, posits that much of what we learn is quickly forgotten, most of it within hours.

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What was your biggest leadership challenge this past year?

What was your biggest leadership challenge this past year? | digitalNow | Scoop.it
What was your biggest leadership challenge this past year?
The business climate was tough and competitive: 26.72%
We had internal turmoil in the organization: 44.9%
I had big personal leadership challenges: 11.57%
My team members had challenges: 7.99%
Nothing — it was an amazing year: 8.82%
We have met the enemy and he is us. It seems like the biggest challenges we faced were from within. The good news is, we have more control over those types of challenges than we do external ones. The bad news is we’re causing ourselves more problems than we’re solving. If you’re in this large group facing internal challenges, identify them quickly and resolve to fix them or prevent them in the coming year. The business climate is tough enough without adding new challenges. Be the first in your organization to resolve to reduce these internal sources of friction so you can spend your energies competing in the marketplace instead of overcoming self-inflicted turmoil.
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7 signs you need a social media audit

Don Dea's insight:

Listening without leading
Social media teams all too often operate in isolation from the activities of sales, customer service, research and even the rest of the marketing department. The result is an island of activity that neither nourishes the other areas nor benefits from their input. Ideally, the social team operates as the ears of the organization, identifying issues in real time as well as suggesting ways to improve products and services

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Lead the pack with a powerful lead-generating website

If you’re not getting leads from your website every day, you’re doing something wrong. Presenting a strategic website is the fast track to driving inbou
Don Dea's insight:

Your blog is probably the most powerful tool in your belt for lead generation. Convert website visitors by encouraging them to subscribe to the blog with the simple click of a button. All they have to do is submit their e-mail address, and they’re set.

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