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A Simple Infographic With A Lot Of Great Email Marketing Tricks

A Simple Infographic With A Lot Of Great Email Marketing Tricks | digitalNow | Scoop.it
A handy infographic for those of you who want to master the art of email marketing.
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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
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The 12 Most Common Email Mistakes Professionals Make

The 12 Most Common Email Mistakes Professionals Make | digitalNow | Scoop.it
It's never been easier to send a quick email, but a little mistake can leave a big impact.
Don Dea's insight:
Forgetting to use a greeting or closing

Always open with a greeting when beginning a conversation. Otherwise, your email will come off as terse and demanding, says Judith Kallos, an email etiquette expert. The same goes for including a closing line. "Every single word you speak or type is about forming an impression and building your brand," Kallos says. Leaving out these simple pleasantries won't give off a friendly vibe to potential clients or partners.



Read more: http://www.businessinsider.com/common-email-mistakes-professionals-make-2014-7#ixzz37EcIciAO

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3 Ways To Stop Wasting Other People’s Time

3 Ways To Stop Wasting Other People’s Time | digitalNow | Scoop.it
Here are three tips to make sure you're never guilty of wasting anyone else's time.
Don Dea's insight:
Ask what they need.

Good business requires give and take. One-sided conversations, and relationships, aren't at all productive, Beresniovas explains. Simply telling someone want you want without listening to their ideas and capabilities wastes their time (and ultimately, your own). Instead, ask about the other person's needs before spouting off your own interests. "People are more responsive when they feel that they've already been heard," Beresniovas says. Forming a balanced relationship will be more beneficial for both sides in the end. 



Read more: http://www.businessinsider.com/ways-to-stop-wasting-other-peoples-time-2014-7#ixzz37Ec3AfZy

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Why Your Culture Problem Is About To Get Much Worse

As the job market improves employers whose culture doesn't recognize and appreciate employees risks losing them.
Don Dea's insight:

I know what’s expected of me.”
“In the last seven days I have received recognition or praise for doing good work.”
“At work my opinions seem to count.”
“The mission or purpose of my company makes me feel important.”
“In the last six months someone at work has talked to me about my progress.”
“There is someone at work who encourages my development.”
“My supervisor seems to care about me as a person.”

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Your IQ Drops 10 Points And Other Scary Side Effects Of Frequently Checking Email

Your IQ Drops 10 Points And Other Scary Side Effects Of Frequently Checking Email | digitalNow | Scoop.it
You should probably email this to your friends.
Don Dea's insight:

We spend 13 hours a week on email and unlock our phones 110 times a day.  


What is that doing to our brains? 

The short answer is it's making them worse



Read more: http://www.businessinsider.com/what-checking-email-all-the-time-does-to-your-brain-2014-7#ixzz37EZWVqTJ

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5 Myths About Highly Organized People

5 Myths About Highly Organized People | digitalNow | Scoop.it
Most of us imagine organized people to be boring and rigid, which is far from the truth.
Don Dea's insight:
Organized people are rigid.

Morgenstern wasn't always the organizational genius that she is now. When she was younger, she wanted to get organized, but struggled to make it happen. She recalls, "I always had piles around the house and spent my day looking for things. I was a very right-brained, creative mess. As much as I craved order, I was kind of afraid of it."



Read more: http://www.businessinsider.com/myths-about-highly-organized-people-2014-7#ixzz37Eamfe00

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How To Fail Slowly At Customer Service: Three Hazards That Can Kill Your Business Over Time

How To Fail Slowly At Customer Service: Three Hazards That Can Kill Your Business Over Time | digitalNow | Scoop.it
Three specific factors that will slowly, relentlessly destroy your customer service, customer experience, and ultimately your business culture and prospects: consulting history lessons from Ritz-Carlton, Alaska Air, and more.
Don Dea's insight:

What a perfect attitude, and how incredibly rare.  What he’s doing is consciously avoiding hedonic adaptation, consciously fighting back against the reality, his reality, that this is the 900th time he’s narrated the view of the Tidal Basin, and consciously working to put himself in the shoes, the eyes, of the young people who are hearing his spiel and seeing these sites for the first time.

Which can make all the difference in the world

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Behind the new circular economy for media

Don Dea's insight:

A switch to the circular economy means companies must rethink everything from the way they design and manufacture products to their relationships with customers.

Marketing professionals in all capacities will need to help reformulate these customer relationships and help shift consumer thinking and behavior.

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How Different Generations Use Smartphones

Don Dea's insight:

Millennial smartphone owners spend 14.5 hours a week—more than two hours a day—on average using their phones, according to a recent report from Experian Marketing Services.

In fact, Millennials spend so much time on their smartphones that they account for 41% the total time that Americans spend using the devices, despite making up only 29% of the adult population.

In a typical week, Millennial smartphone owners in aggregate spend 765.9 million hours on their smartphones, far more than any other generation, the analysis found.



Read more: http://www.marketingprofs.com/charts/2014/25522/how-different-generations-use-smartphones#ixzz378Bumcjb

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Determining Consumer Sentiment: Trends and Common Mistakes

Don Dea's insight:

Despite the availability analytics tools to process such data, most of the professionals surveyed report that they still conduct manual research: 33% say they always do so, 30% more often than not, and 26% sometimes.

More than half of respondents (59%) say they still do some manual analysis because they believe the sentiment word clouds used by software programs are incomplete, 21% do so because they do not have enough budget for technology tools, and 11% because they don't trust the accuracy of their current tools.




Read more: http://www.marketingprofs.com/charts/2014/25503/determining-consumer-sentiment-common-mistakes-and-trends#ixzz378AxUnir

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These Emotions Make Things Spread Like Crazy Online

These Emotions Make Things Spread Like Crazy Online | digitalNow | Scoop.it
If a reader feels happy, sad or angry, will they share an article? Here are the most viral emotions
Don Dea's insight:

articles that make a reader feel "awe" get shared most. Making a reader laugh means a higher probability of sharing too. Articles that make people feel sad get shared infrequently.

Other factors that contribute to an article's shareability include length (aim for about 2,000 words) and use of photos



Read more: http://www.businessinsider.com/these-emotions-make-things-spread-like-crazy-online-2014-6#ixzz372wYF3GD

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The Quick and Dirty on Data Visualization

These five questions will help give your numbers meaning.
Don Dea's insight:

Am I presenting or circulating my data?

Context plays a huge role in how best to render data. When delivering a presentation, show the conclusions you’ve drawn, not all the details that led you to those conclusions. Because your slides will be up for only a few seconds, your audience will need to process them quickly. People won’t have time to chew on a lot of complex information, and they’re not likely to run up to the wall for a closer look at the numbers. So, think in broad strokes when you’re putting your charts together: What’s the overall trend you’re highlighting? What’s the most striking comparison you’re making? Those are the sorts of questions to answer with projected data.

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Why did the PicturePhone fail?

Why did the PicturePhone fail? | digitalNow | Scoop.it
Introduced in 1964, the PicturePhone was a fascinating, ahead-of-its-time technology that ultimately failed miserably — costing Bell half a billion dollars.
Don Dea's insight:

The technologies we end up using weren't inevitable winners preordained by the quality of their engineering. The best technologies often fail. And tech failures happen not because of engineering alone, but because of a complicated interplay of history, culture, technology, and society.

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Six Myths Of Social Sharing

Six Myths Of Social Sharing | digitalNow | Scoop.it
Don Dea's insight:

The six myths studied by the company were:

  1. Most content-sharing activities happen over social networks like Facebook and Twitter.
  2. Digital consumers click on social links at an equal rate, regardless of the type of URL shared.
  3. Content shared through shortened URLs has a similar lifespan, regardless of when it was initially posted.
  4. Content and brand engagement peaks over the weekend, when Internet users have more free time.
  5. Millennials and young people engage and share brands’ content the most.
  6. Facebook offers the best referral traffic.
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Develop A Strategy That Gives You An Edge

Develop A Strategy That Gives You An Edge | digitalNow | Scoop.it
Planning for marketing and advertising efforts isn’t all that difficult.  It’s just hard work and a lot of detail. Most plans I see are thick. Even on-screen they seem to have the heft of a 500-page effort. I try to simplify by looking for four pretty basic elements. These aren’t textbook [...]
Don Dea's insight:

Brand stays focused strategically to the point that it’s unique in a way that is true to what they are. That unique strategic “essence” gives the marketing and advertising managers solid platforms to stand on so they can do their best work. Without that kind of platform, even brilliant efforts can be scattered or worse, completely off target.

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Want to Be a Good Manager? Pick Up a Book.

Want to Be a Good Manager? Pick Up a Book. | digitalNow | Scoop.it
Reading various publications, books and information on the web can help a manager better understand
Don Dea's insight:

For those that have experienced poor communication at a company, you know it isn't pretty – especially for smaller companies.  

When a manager in a startup isn’t effectively communicating, trust breaks down. When you don’t have trust, people question the decisions made and productivity lags. When speed is inherently important -- especially in technology startups -- poor communication can drive a startup towards failure, rather than the path to success

This is important for startup managers to recognize — when your team consists of 10 people, as losing just one person due to inept leadership can seriously harm the company.

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Millennials, the Friendly Cutthroat Generation

Millennials, the Friendly Cutthroat Generation | digitalNow | Scoop.it
Sixty-eight percent of millennials would sacrifice a work friendship in order to get a promotion, according to a new survey by LinkedIn.
Don Dea's insight:

As a generation, millennials are often portrayed as redefining career success, valuing company culture, workplace friendships and a sense of purpose over traditional markers such as money and rank.

It's an image that suggests a more collaborative, less cut-throat approach to building a career. Not so fast.

According to a new LinkedIn study, sixty-eight percent of millennials, which the survey defined as workers between the ages of 18 and 24, said they would sacrifice a friendship with a colleague for a promotion. That's in stark contrast to the 62 percent of workers between the ages 55 and 65 who said they wouldn't even consider the proposition.

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Four Ways To Make Market Research Pay

Department store magnate John Wanamaker once said: “Half the money I spend on advertising is wasted. The trouble is I don't know which half." Wanamaker’s conundrum vexes marketers to this day. With the exception of direct marketing, the relationship between message and consumer behavior is still maddeningly elusive. A big problem [...]
Don Dea's insight:

Can the question you are asking be answered by a given research methodology? Most marketers conduct research with the intent of evaluating whether or not their campaign will “work.” Often that means measuring how much of what people saw they actually understood or could recall. What they’d really like to know is whether messaging and media will translate into action–not at all the same thing.

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Is Enterprise Architecture Completely Broken?

Is Enterprise Architecture Completely Broken? | digitalNow | Scoop.it
Today’s forward-looking executives seek digital transformations of their organizations – technology-enabled business transformation that requires a more agile approach to architecture than traditional Enterprise Architecture has offered in the past.
Don Dea's insight:

In fact, the notion that the practice of EA has become all about documentation rather than effecting business change is a common theme across many boardrooms and IT shops. EA generally centers on the use of a framework like The Open Group Architecture Framework (TOGAF), the Zachman Framework™, or one of a handful of others. Yet while the use of such frameworks can successfully lead to business value, frameworks like TOGAF and Zachman “tend to become self-referential,” according to Andreetto, where EAs spend all their effort working with the framework instead of solving real problems. “Frameworks are cocaine for executives – they give them a huge rush and then they move to the next framework,” he adds.

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11 Ways to Market Your Brand via SM

Don Dea's insight:

Want to tell your customers about the newest product—even before an ad airs? Use SMS marketing. Kraft Foods used SMS in collaboration with banner ads and emails for its Jacobs 3in1 and Jacobs 2in1 instant coffee to encourage customers to request samples and information. The result: "400,000+ samples were requested, and 80,0000 users opted in for future messaging," according to Text Marketer.

Read more: http://www.marketingprofs.com/chirp/2014/25523/11-ways-to-market-your-brand-via-sms-infographic#ixzz378Ckmwys

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The Top 10 Brands With the Most Influential Content Marketing on LinkedIn

Don Dea's insight:

Forbes is the global brand with the most influential content on LinkedIn, according to a recent report from the social network.

The ranking was based on data from LinkedIn's Content Marketing Score tool, which measures member engagement with a company's pages, groups, employee updates, influencer posts, and sponsored updates.

The second most influential brand on the network is The World Economic Forum, according to the analysis.



Read more: http://www.marketingprofs.com/charts/2014/25510/the-top-10-brands-with-the-most-influential-content-marketing-on-linkedin#ixzz378CMA95l

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Three Ways to Visually Present Information

Don Dea's insight:

It's simple. Most humans (40-65%) tend to learn things visually. In other words, they process information more quickly by seeing things. The other learning modalities are auditory (hearing, 25-30% of people) and kinesthetic (touching, 5-15% of people).

The answer goes way back to our biology. Humans are wired for visualization.



Read more: http://www.marketingprofs.com/articles/2014/25543/three-ways-to-visually-present-information-without-spending-a-fortune#ixzz378B8mXFI

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Behind the use of second screens with TV

Don Dea's insight:

What’s the most important thing media buyers should remember about second screens and television?

It still comes down to the basics but applied to a changing viewing-habit landscape: Know the audience where you are focusing your content.

The older the demo group, the less likely they are to be distracted by second screens at this point in time. Millennials, particularly those under age 25, are going to be trickier and take some creative, synchronized marketing strategies that also incorporate social media strategies.

Online content and games that you build should have a social component to them, which the data shows is more likely to engage them. Age is also a big factor for brands, so that should also be kept in mind when thinking about second screen strategies–younger-leaning brands should pay strong attention here.

 

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Achieving success in large, complex software projects

Achieving success in large, complex software projects | digitalNow | Scoop.it
Using cross-functional teams to break down silos improves the chances of success when building highly complicated systems. A McKinsey & Company article.
Don Dea's insight:

Am I presenting or circulating my data?

Context plays a huge role in how best to render data. When delivering a presentation, show the conclusions you’ve drawn, not all the details that led you to those conclusions. Because your slides will be up for only a few seconds, your audience will need to process them quickly. People won’t have time to chew on a lot of complex information, and they’re not likely to run up to the wall for a closer look at the numbers. So, think in broad strokes when you’re putting your charts together: What’s the overall trend you’re highlighting? What’s the most striking comparison you’re making? Those are the sorts of questions to answer with projected data.

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Bad Leadership & Management Advice You Should Run Away From

Don Dea's insight:

I’d recommend running away as far as you can from the following pearls of leadership & management wisdom: 

1. “Ignore your weaknesses and leverage your strengths.” Try Googling any variation of this advice, and you’ll find plenty of very credible sources telling you to ignore your strengths. This feel-good nonsense usually stems from a lazy misinterpretation of what’s referred to as the “strength-based leadership development” movement, made popular by GallopMarcus Buckingham, and countless other copycats. Gallop and Buckingham never said to IGNORE your weaknesses – the idea is to do whatever it takes to minimize your weaknesses (improvement, delegation, finding a different job, etc…). Ignoring a critical leadership weakness is a surefire path to leadership derailment.

2. “You need to know more than anyone who works under you.” I actually heard a senior vice-president give this advice to a group of new managers. I wanted to set my hair on fire! Believing that you could possibly know more than the sum of everyone who works for you is arrogance at its worst!

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A Graphical View of Newspaper Innovation

A Graphical View of Newspaper Innovation | digitalNow | Scoop.it
After years of denial, the Newspaper Association of America is new looking ahead and celebrating its members' achievements through smart promotions like this.
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