43% -- Energy drinks 17% -- Soda 15% -- Juice 12% -- Coffee 11% -- Food 5% -- Candy 4% -- Water 2% -- Snacks Interestingly, the majority (65%) of customers redeem an offer within five minutes of seeing it. And most are very fast, with 58% redeeming an offer within two minutes. Here’s the time to redemption of mobile coupons:
58% -- 0-2 minutes 13% -- Beyond a day 11% -- 5 minutes to 1 hour 8% -- 1-12 hours 7% -- 2-5 minutes 4% -- 12 hours to a day
Beacons are driving mobile coupons and redemption rates are on the rise.
Several new studies are out indicating that the growth of beacons around the world is on the march and that when shoppers get a mobile coupon, offer redemption is right behind, sometimes in fewer than two minutes.
Beacons add a finer touch to location-based offers, since the small radio-transmitting devices can be located near specific products or in certain departments.
Brands have found that coupons with a location element typically enjoy far higher redemption rates than those without.
Many major retailers, including Macy’s, Target and Lord & Taylor, have installed thousands of beacons, many to learn the ins and outs of what works and what doesn’t.
Understand social media business success and ROI is only as good as the business goals and objectives for which it is aligned Align social media to business goals where it can have the greatest impact Take time to slow down to speed up Avoid shiny object syndrome and fear of missing out (FOMO) unless it aligns to their core business goals and objectives Care about customer experience across their digital and social platforms because customer experience is their brand Understand the needs of their audience and ideal customer Know how to not only build community but build real relationships with human beings built on trust and authenticity Build, tweak and optimize conversion funnels, content strategy and plans, digital platforms and more over time and that results are not achieved overnight Be patient when changing mindset within a company that is new to social media and digital marketing strategies and tactics
Here are 3 reasons why your social customer care programs might not deliver results:
1. Different teams use different tools
When you have multiple social media accounts on multiple social networks, customer-service related issues can come from anywhere. If you’re still managing things natively, you’ll miss these conversations entirely. If your company uses multiple disparate tools, things will fall through the cracks. It’s critical to get the right customer issues to the right team, which means you’ll need multiple departments working in the same environment. 2015 is a good time to upgrade to fuller, more comprehensive software solutions.
2. Your approval processes are not optimized
Depending on the industry and sensitivity of a message, up to dozen different departments can be involved. You need to find a way to optimize your approval process so that if there’s a crisis, it doesn’t take you days to form a response. I recommend creating custom approval paths through a social management system that can map to your existing processes. If your legal team needs to see something, for example, they’ll get notifications within the platform and via email. This eliminates the need for word documents and spreadsheets. It also keeps messages in one environment, which will streamline and speed-up internal communication. And it provides detailed history and governance compliance.
The No. 1 metric is retention-rate improvement (cited by 69% of respondents), and No. 2 is acquisition-rate improvement (62%). Clicks, views and open rates are being used by 59% of marketers to measure customer experience, while other metrics include customer lifetime value (53%), upsell and cross-sell engagements (53%), and revenue-per-transaction increases (49%). "We are finally beginning to see a crack in 'campaign brain' for marketers," said Liz Miller, senior VP-marketing at the CMO Council. "For such a long time, every time we asked marketers 'How are you measuring the impact and value of your marketing campaigns?" clicks and views were the No. 1 answer," she said. "This is the first time we are seeing real business metrics top the list of how marketers are defining value in personalization and campaigns that are being driven by that."
In the virtual world electronic product information is the avatar for the product. In a sense it is the product. It is solving the challenges of representing products effectively in the electronic world that holds the key to the success of commerce in the future.
Well, if you want to lose weight, put the fork down, put on your sneakers, get your lazy butt off the sofa and exercise.
If you want to be an effective leader? Be nice, be fair, and do unto others as you would have others do unto you [I’m certain I’ve read that somewhere before]. It’s not overly complicated, just heavily merchandised.
Did you also know that you’re 65 percent more likely to remember this information about mutton busting three days from now because I included a relevant (and truly priceless) image with it? That’s just one of the insightful statistics HubSpot highlighted in its post, “37 Stats You Should Know About Visual Content Marketing in 2016.” The remaining 36 are just as impactful when it comes to getting your message out there—and read, remembered, shared, etc.
CIOs have a lot on their minds these days: Their CEOs and other C-suite colleagues are constantly pushing them to come up with the Next Great Disruptive Innovation, while their CFOs are telling them to keep spending in check. Their organization's employees are introducing an assortment of new devices and applications to the network-often inviting cyber-security risks and business process disruptions. Meanwhile, CIOs struggle to recruit IT staffers who bring the right skill sets to the right position-only to see them poached by competitors who can offer more money and benefits. All of this translates to the modern CIO emerging as the ultimate change manager-he must combine IT knowledge with business savvy to respond effectively to rapid market and tech shifts. To further illustrate, Janco Associates has come up with the following top 10 list of CIO concerns, speaking to an ever-changing landscape of trends, including cyber-security, cloud computing, consolidation, big data/analytics and mobility. The rankings are based upon a Janco-conducted survey that involve 110 CIOs.
When it comes to the importance of banishing blame from the organization, Zwieback likes to invoke technology journalist David Kirkpatrick. To paraphrase him: In a world consumed by software, your company is now a learning company, regardless of what industry you’re in. Pretending that it’s not spells serious peril. Zwieback’s counsel is meant to protect startups from this trap, by reprogramming their responses to setbacks and evolving traditional postmortems into “learning reviews.”
Don’t trade convenience for context.
For all the talk of disruption, companies frequently default to the path of least resistance when something goes awry. “Blame and biases — such as hindsight bias — give us a really convenient story about what happened in any negative situation. Cognitive science research shows us that to the extent that a story feels comfortable, we believe that it's true,” says Zwieback. “The reality is that when we get to that comfortable story we stop learning — we say ‘Oh that explains it.’ This short-circuits the learning process to alleviate discomfort of dealing with the complexity of systems — and organizations — that we’re building. That may be a short-term relief, but it’s a compounding expense over the long run because we’re not addressing areas of fragility.”
A team of researchers at the University of South Australia have now created the prototype for a piece of wearable technology in the form of a contact lens that sounds more like science fiction than actual reality. The contact lenses have been created to be a wearable technology that is electrically conductive and that could potentially host tiny displays. The tech would make it possible for a wearer to receive health feedback, such as blood sugar levels, and would be able to take advantage of certain augmented reality displays that would be shown as an overlay on top of the actual visible environment around them.
Blended learning is no longer an option for classrooms. The combination of face-to-face instruction and online learning opportunities allows for individualization, flexibility, and greater chance for student success. Educators have 6 models of blended learning from which to choose, so that they can implement a delivery system that works for their classrooms/students.
Promote quality, integrity, and challenge. We’ve all completed multiple-choice assessments whereby one answer is screamingly, obviously wrong, another is still clearly wrong (but not as stupid), and the remaining two are all that are left to provide any element of challenge. It’s no wonder employees get the impression that some corporate training is a box-checking exercise! The success of multiple-choice assessments depends not only on the quality of the questions you ask, but also the quality of the answer options provided. Decoy options should still be relevant, provoking learners to think about the consequences of each choice. Avoid trick questions; remember, your goal is to train, not trap your employees.
These five issues should be topmost in presidential candidates' minds as the presidential debates continue.
Don Dea's insight:
The cost of higher education and the student loan debate
“We agree that real opportunity requires every American to get the education and training they need to land a good-paying job,” President Obama said during his Jan. 12 State of the Union address–the last of his presidency.
“And we have to make college affordable for every American. Because no hardworking student should be stuck in the red. We’ve already reduced student loan payments to 10 percent of a borrower’s income. Now, we’ve actually got to cut the cost of college. Providing two years of community college at no cost for every responsible student is one of the best ways to do that, and I’m going to keep fighting to get that started this year,” he said, referencing his America’s Promise proposal, which would make two years of community college free to students meeting certain requirements. The proposal has yet to gain traction in Congress, though some states are passing their own versions of the plan.
When marketing, especially in regards to digital marketing, an influencer can be a huge time saver. They traditionally have a huge social media following, authority in the community and influence over their followers and fans.
You may be hiring an influencer to promote your brand for a fixed time period, but their endorsements and influence may last a long time.
You may be tapping on an influencers reach to increase your following, enhance your brand name, increase your authority or simply get expert help marketing online content.
Influencer marketing can bring a load of benefits like backlinks, relationships and business opportunities. Whatever your motive may be, start with awe inspiring content, treat the relationship carefully – nurture and nourish it. Be open to a world of knowledge and opportunity.
Here Five Precautions To Increase Your Cyber Safety:
1. Unique Passwords:
I use 1Password to generate and store all my (very long and complex) passwords. In addition, this month, I am going to update at least one password a day. 1Password let's me run a "Security Audit" that tells me how old my passwords are, so I can change the oldest ones first. Never use dictionary words, names or variations of passwords.
Turn it on! If you run multiple social media accounts and don't have an extra cell number (Example: Twitter only let's you use a unique cell number on each account you own), try Google Voice. 2FA is worth the extra time it takes.
3. Team Password Tools:
Never share a password. If you have a team where multiple people manage one account, e.g. a Twitter handle, use a team management tool so that everybody gets their own login and password. TweetDeck is free and makes it easy to add and remove administrators. Don't under-estimate the the damage a disgruntled employee could cause. If you are able to pay for a tool, consider picking one that also provides statistics, suggests the best posting times etc.
There are at least 3 specific situations where nice guys really do complicate matters:
1. Performance Reviews – No surprise here, I’m sure. It’s the end of the year, reviews are due, the Holidays are quickly approaching…who wants to ruin someone’s Christmas break? It’s amazing how many bets are hedged at year-end. Our memory becomes more selective, we become sentimental, and suddenly “Fully Meets Expectations” seems to be a perfectly reasonable rating for an employee whose performance was anything but acceptable. This, of course, leads to the natural consequence of….
2. Merit Increases – Nothing indicates the objectivity of a manager more than his/her respective spread in merit increases. Ratings, schmatings, if you want to modify behavior, use your carrots. Unfortunately, too many managers convince themselves that a merit increase is synonymous with “cost of living adjustment.” Merit increases are rewards – thus, they are most effectively used as a reward for your key performers. The dread some managers feel about the reaction of their poor performers can oftentimes result in an entirely different message to your top performers, i.e. “Everyone gets the same raise, performance doesn’t matter.” Don’t expect that message to be tolerated for too long.
The companies succeeding in today’s fast-paced consumer-driven world are changing category dynamics, not just conforming to them. How do they do this? One way is by implementing the “Jobs Theory”—they introduce products that consumers can “hire” to perform a specific job they need done.
According to this year’s Breakthrough Innovation Report, many products often leave something to be desired, requiring consumers to make minor trade-offs or develop compensating behaviors. This year’s Breakthrough Innovation Winners, however, demonstrated that applying a deep understanding of consumer circumstances is the essential unit of great innovation work. In practice, this puts the consumer solution, the “job spec,” at the center, from idea through development to in-market launch execution. It's the difference between a minor new product and breaking through a crowded market.
Companies need to integrate their platforms and applications to gain access to more and cleaner data. The longer you avoid addressing your data, the more time you expose yourself to the risk that your competitors will get in front of your customers first.
When integration is successful, campaigns are more personalized and their ROI can be effectively measured. Mature digital marketing organizations recognize that a data strategy is required to bring a sophisticated and disruptive digital campaign to life and to achieve maximum engagement and lift.
However, integration without strong data governance—and the bad data that can come of it—can hinder marketers' success. Companies with an effective data governance strategy are three times more likely to report that their marketing messages are personalized than those that lack data governance.
The concept of BYOD is driven by three principal forces: First, the enhancement of mobile technology capability; second, the rise of the "personal cloud" in which most major software offerings are now available via the Internet; and third, the changing expectations of users who demand the same access to IT performance at work that they enjoy at home, Wheatley said.
"From the employer's perspective, BYOD is an opportunity to enable a happy workforce, make employees more mobile and more motivated, with the associated increases in productivity and talent retention," he said.
So what's not to like about BYOD? Given the apparent benefits to both employees and employers, there should have been stratospheric adoption of BYOD across all industries, yet as recently as mid-2013, less than 10 percent of organizations had implemented formal BYOD programs. In the last two years that figure has grown, but some reports suggest it is still no higher than 60 percent. Considering the obvious advantages to BYOD, that seems low. So, what are the constraints and what does the future hold?
The Rise Of Bottom-Up Leadership As an idea, bottom-up leadership emerged from the egalitarian ideals that swept the Western world in the 20th century. It emphasizes participation as a way of drawing on all the skills and knowledge an organization's employees have to offer.
Sometimes it takes a strong, visionary leader to map a clear sense of direction—one that might otherwise get lost in a mass of opinions. Even though the roots of those ideas have been around for over a generation, bottom-up leadership approaches are often presented as something new. And advocates tend to argue that we've so far failed to learn its valuable lessons.
Last year I was asked to give a presentation on How I Built a Million $ Speaking Business (in less than 5 years). The truth is that most of the answer exists in our blog archives. Writing and sharing my ideas publicly has been a catalyst for our business growth. It’s a massive opportunity for entrepreneurs and sales organizations alike and a point I reinforce in this video on inbound marketing:
“Companies continue to struggle with providing growth opportunities for employees and other top engagement drivers. Career opportunities is the top engagement driver globally; however, positive perceptions surrounding this driver have fallen 3 points, to 44%” Yet again, organizations, talent professionals and leaders have to face the hard data and hard reality that we’ve still not cracked the code on what matters most to employees: career opportunities. It’s not for lack of effort. Companies are investing extraordinary resources in skills training, portals, online systems and processes designed to make this happen. And it all falls short. Here’s why. Dated definitions: We continue to hold tightly to and perpetuate the illusion that career development operates via the old career ladder, which (in days gone by) allowed for the regular, progressive and consistent movement upward toward increasingly desirable positions. Unfortunately, the ladder no longer exists. It’s been replaced by any number of alternatives that are more organic, flexible and a lot less linear — webs, jungle gyms and the climbing wall. We have to update our definitions and pictures, because as long as we confuse promotions with career opportunities, satisfaction and engagement will suffer.
What gives? The answer, I believe, lies in what I call the Big Personality Paradox. Both the fallen executives and the reigning champions have enormous, larger-than-life personalities. They’re opinionated, zealous about their beliefs, aggressive, and competitive. They’re often Type A people who like to win. They’re the last people we would expect to step aside so that younger talent can claim the spotlight.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.