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Powerful Statistics About Tech Mega Trends Affecting Every Business

There are five mega trends impacting the IT departments of every company: Mobile, Social, Cloud, Apps and Big Data. In this presentation, Vala Afshar reveals ten startling stats for each mega trend.
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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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Flat Federal IT Market Means Vendors Must Work Harder, Smarter

Flat Federal IT Market Means Vendors Must Work Harder, Smarter | digitalNow | Scoop.it
The U.S. government will remain a steady and significant customer for information technology providers over the next several years. That's the good news for vendors. For the foreseeable future, though, the days of ever-growing federal spending for IT are over. "the reality of shrinking federal budgets has set in," said Tomas O'Keefe, civilian senior analyst at immixGroup.
Don Dea's insight:

For the next five years, funding will increase gradually to about $77 billion in 2020. For 2015, IT spending in the defense segment will be about $30.3 billion, while federal civilian sector IT spending will reach $43.4 billion, according to TechAmerica. - See more at: http://www.ecommercetimes.com/story/Flat-Federal-IT-Market-Means-Vendors-Must-Work-Harder-Smarter-81508.html#sthash.KtzR7PTH.dpuf

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Best in Show? What's the top data dog?

Best in Show? What's the top data dog? | digitalNow | Scoop.it
Don Dea's insight:

If you look at the numbers on intelligence, longevity, congenital ailments and so on, which canine comes out as top data-dog?

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Who Rules the Social Web?

Who Rules the Social Web? | digitalNow | Scoop.it
Who rules the social web? Men? Women? We visualise the gender balance of the major social networking sites.
Don Dea's insight:

» Large, key networks Pinterest, Snapchat and Tumblr continue to draw a higher female audience.
» Most matriarchies remain matriarchies, bar Facebook (previously 58% female) now equalised to gender balance.
» Previously male-dominated sites Last.fm, YouTube, Stumbleupon, DeviantArt have become more equalised.
» But only Flickr of the previous patriarchies has flipped to a more matriarchal balance.
» More tech-cultured oriented networks Reddit & Google+ have become less male dominated. Google+ now 57% men vs 64% in 2012. Reddit now 60% men vs 74% in 2012.
» And sadly we must bid goodbye to demised networks: Orkut, Bebo, and Friendfeed. Rest in peace.

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Retargeting May Work, but Pretargeting May Work Better

Retargeting May Work, but Pretargeting May Work Better | digitalNow | Scoop.it
The practice of repeatedly serving up ads for products consumers previously viewed or asked about -- called "retargeting" -- not only works, but works so well that its use is spreading beyond simple marketing. So says a recent survey of marketers conducted by Adroll, which provides this type of ad technology. The company released the results this week.
Don Dea's insight:

"Retargeting is mobile's best kept secret. Our data shows that retargeting is not only cost-effective, but is key to maximizing the ROI of mobile marketing campaigns," he told CRM Buyer.

"For one mobile game company Fiksu worked with, retargeting resulted in a 112 percent increase in purchasers, returning (US)$4 for every $1 invested, Palli noted.

Plus, its use is expanding.

- See more at: http://www.ecommercetimes.com/story/Retargeting-May-Work-but-Pretargeting-May-Work-Better-81506.html#sthash.pNJw2YDW.dpuf

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Cause Célèbre - Gender Split behind Celebrity Charity Work

Cause Célèbre - Gender Split behind Celebrity Charity Work | digitalNow | Scoop.it
Here, using celebrities as a proxy, we explore the potential effect of gender on charitable donations.
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Why Americans Are Working Longer Than Ever

The average retirement age has risen to 62 from 57.
Don Dea's insight:

Educated means employed

She explained that people who retire without considering how to replace the aspects that work provided—such as the social interaction, time away from their partner and the sense of purpose—could easily spiral into a depression or become anxious.

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3 Types of Leadership Strategies That Distinguish Outstanding Entrepreneurs

3 Types of Leadership Strategies That Distinguish Outstanding Entrepreneurs | digitalNow | Scoop.it
Be familiar with all varieties as you may need to adapt your management style to better deal with unexpected situations.
Don Dea's insight:
 Internally focused entrepreneurs.

Leaders who are internally focused run their businesses based on their needs or those of their team. In their work, they emphasize the priorities of their staff members, colleagues and investors rather than those of their customers.

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The Secret of a Productive Morning Routine

The Secret of a Productive Morning Routine | digitalNow | Scoop.it
You wake up as a blank slate every morning. Each morning you have a new opportunity live a happy, healthy, productive and successful day. So how are you using your mornings? If you’re like me, not very well. One of the big lessons I learnt from studying Benjamin Franklin is the importance of a morning …
Don Dea's insight:
How to Design a Productive Morning Routine

Given the important of morning, they need to be protected. Don’t fill your mornings with junk. Junk is things like email, social media, TV, meetings, news and aimless web browsing. Instead design your mornings to help you achieve your goals and aspirations.

Design your mornings as the sacred place where you do your best work.

A well designed morning routine helps achieve the following three goals:

  1. A well designed morning routine generates the physical and emotionalenergy required to keep you productive throughout the day.
  2. A well designed morning routine improves your focus by keeping you connected to your purpose and focused on your most important tasks.
  3. A well designed morning routine helps you get control of your time by structuring the day for maximum productivity.
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Asking why

Asking why
Again.

And then again.

If we keep asking why all the way to the beginning of the thread, we might come to understand how it is that this is the way we do things around here. And then realize that we might come out ahead if we care enough to change it.
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The annual plan construction set

The annual plan construction set
It's that time of year, when big companies race to put together their annual plan for the coming year. These documents, even though they're now digital, involve thousands of hours of analog meetings and discussion and compromise. To save you time, here's a simple list you can use. Just pick one or more phrases, string them together using words like, "using," and a bit of reconjugation and you're on your way.
Don Dea's insight:
  • Act in collaboration
  • Break existing paradigms
  • Commit to quality
  • Define new aspirational goals
  • Deliver on opportunities
  • Develop and align talent
  • Develop the optimal portfolio of differentiated brands
  • Differentiate the product base
  • Enable technology
  • Engage globally
  • Enhance the digital experience
  • Focus on our strengths
  • Grow through innovation
  • Identify new opportunities
  • Innovate through growth
  • Invest in people
  • Juxtapose complementary opportunities
  • Key partners
  • Leverage existing assets
  • Maximize returns
  • Normalize customer expectations
  • Operate more efficiently
  • Position the organization for future growth
  • Recharge the culture
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Clear language and respect

Clear language and respect | digitalNow | Scoop.it
More and more agreements are being made, because more and more transactions happen outside or between organizations. The question then: What does good drafting look like?

If the agreement starts with "whereas" and continues along with, "notwithstanding the foregoing," and when it must be decoded by a lawyer on the other side, something has gone wrong. These codewords, and the dense language that frequently appears in legal agreements, are symptoms of a system out of whack. It's possible to be precise without being obtuse. 

There's actually no legal requirement that an agreement not be in specific, clear, everyday English. To do otherwise disrespects the person you're hoping to engage with. There's no legal requirement that even the terms of service for a website can't be clear and easy to understand. In fact, if the goal is to avoid confusion and the costs of the legal system when conflicts occur, the more clear, the better.

Consider this clause, which can change everything: "Any disagreements over the interpretation of this agreement will be resolved through binding, informal arbitration. Both of us agree to hire a non-involved attorney, submit up to five pages of material to state our case, and abide by her decision."

The best thing about this clause is that you'll almost never need it. Mutual respect and clear language lead to agreements that work.
Don Dea's insight:
Clear language and respect

Our connection economy thrives when people understand what to expect from one another. We're more likely than ever to engage in interactions that involve an exchange, something that deserves a specific clarification. I'll do this and you'll do that.


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Online Shoppers Use Mobile Most On Sunday

Unlike desktop traffic to e-commerce sites, which tends to peak on Mondays and remains stronger during weekdays than on weekends, mobile shopping traffic is highly concentrated on Sundays, says the
report. Many consumers use their mobile devices to browse products over the weekend, says the report, then revisit and purchase when they return to their desks on Monday.
Don Dea's insight:

According to Larry Moores, Vice President for Consumer Mobile Reporting and Analytics at Opera Software, "… online shopping… (is) a major force in global markets… with the holiday shopping season upon us in the United States… mobile's share of that market (is) accelerating… “

Unlike desktop traffic to e-commerce sites, which tends to peak on Mondays and remains stronger during weekdays than on weekends, mobile shopping traffic is highly concentrated on Sundays, says the report. Many consumers use their mobile devices to browse products over the weekend, says the report, then revisit and purchase when they return to their desks on Monday. The day with the lowest mobile shopping traffic is Friday.

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More, Better Email In The Offing

According to the StrongView 2015 Marketing Trends Survey, in which global marketers voiced the importance of getting more out of their eMail efforts by leveraging data and automation to drive more
relevant and engaging programs, 61% say email marketing remains the top target for increased investment in 2015, and 93% plan to maintain or increase investment in email for the 2014/2015 holiday
shopping season.
Don Dea's insight:

Key Marketing Trends Survey Findings:

Top Three Programs For Which Marketers Plan To Increase Spend In 2015:

  • Email – 61%
    • Social Media – 49%
    • Mobile Marketing – 40%

Top Three Programs For Which Marketers Plan To Decrease Spend:

  • Print Advertising – 33%
  • Direct Mail – 22%
  • Radio/Television Advertising – 18%
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2015: The IoT, Big Data and Cloud Come Together

2015: The IoT, Big Data and Cloud Come Together | digitalNow | Scoop.it
Since December 'tis the season when industry prognosticators provide their predictions for the year to come, I'll offer my ideas about how three major tech forces -- cloud computing, big data the Internet of Things -- will converge in 2015, and four ways organizations can capitalize on this convergence. The various ways in which they will interact truly will be transformational.
Don Dea's insight:

In other words, organizations that pursue 2015 IoT strategies that leverage cloud services and effectively harvest big data will react quicker, anticipate better and understand more deeply. They will discover new opportunities to gain a competitive advantage in an increasingly challenging marketplace, regardless of the industry - See more at: http://www.ecommercetimes.com/story/cloud-computing/81475.html#sthash.mfjxuZbw.dpuf

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Selling a Non-Product: The Multifaceted OpenStack

Selling a Non-Product: The Multifaceted OpenStack | digitalNow | Scoop.it
Is OpenStack best deployed as a server distribution, a service from a cloud provider, or something else? At the OpenStack Summit in Paris last month, seven developers participating in a panel discussion failed to reach a consensus. One reason for the debate over deployment methodology is the lack of any clear product designation. OpenStack is more an entity than a product.
Don Dea's insight:

OpenStack is an open source, private cloud alternative to Amazon Web Services and other public cloud platforms. The software controls compute, storage and networking resources throughout a data center. It is managed through a dashboard, command line or via the OpenStack API. - See more at: http://www.ecommercetimes.com/story/features/81431.html#sthash.Qy5yzXUa.dpuf

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If Change Is a Wave, Here’s a Surfboard

Tools for surfing the waves of change, in one fun, high-energy, practical day...
Don Dea's insight:

So what does a leader need in order to succeed in these wild times? Fortunately, some of the most necessary skills and capabilities are the same as they’ve always been: what it means to be a good leader, for instance, and the importance of clear, honest, open communication. But there are also some brand new skills and ways of thinking that will help you “surf” this continuing wave of change.

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Let's Not Forget About Mobile Video

Mobile hasn't taken over PCs as the digital video viewing device of choice, but smartphones and tablets still accounted for a combined 30% share of digital video views worldwide in Q3 2014, according to research. But advertisers must approach these mobile devices differently, as the most common video content lengths vary greatly between the two.
Don Dea's insight:

According to data from Ooyala, mobile phones and tablets accounted for a combined 30% share of digital video views worldwide in Q3 2014, a quarter-over-quarter increase of 20%. - See more at: http://www.emarketer.com/Article/Lets-Not-Forget-About-Mobile-Video/1011740#sthash.hjvI1D5Z.dpuf

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Are You Living in New Age Professional Hell?

Are You Living in New Age Professional Hell? | digitalNow | Scoop.it
This may be the seminal question of our age.
Don Dea's insight:
Making the Move to Loving What You Do

Life is too short. It's not worth it. In the new world, we don't have to love everything that we do, but we need to find happiness and meaning in most of our professional work. One of my coaching clients, Vicky, has a mind that races at about 1,000 miles an hour. She's extremely creative and entrepreneurial. Vicky was working as a division president in a large, somewhat conservative company. The people who hired her believed that they wanted someone who would "rock the boat" and "make waves." Once they began to experience "waves" and "boat rocking," though, they decided that this might not be such a great idea after all!

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5 Reasons Purpose Matters to Leaders

5 Reasons Purpose Matters to Leaders | digitalNow | Scoop.it
Without purpose you cannot lead. Purpose is the only force that can shift our leadership focus from one that’s self-serving to one that serves others.
Don Dea's insight:

. Purpose is the force that enables leaders to take a stand for what they believe, despite overwhelming resistance. Consider powerful role purpose has played in the lives of Nelson MandelaWinston ChurchillMahatma GandhiMartin Luther King, Jnr. and many others. These leaders were powered by a purpose

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4 Tips for Great Content Marketing

4 Tips for Great Content Marketing | digitalNow | Scoop.it
Here are some pointers on how marketers can get the most out of their content.
Don Dea's insight:

How you distribute different forms of content depends on its type and intended audience (more on that in my last post here). But what’s most important is that you take a strategic approach when building content and understand where each piece fits within that strategy. 

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The Future Isn't What It Used to Be

The Future Isn't What It Used to Be | digitalNow | Scoop.it
Yes, the future can be scary. But it's also full of opportunity.
Don Dea's insight:

What happens in the future is a large part of what you are creating right now, in this moment. What we all are creating, really. Through our decisions and actions, our economics, politics, rebellion and innovation, we are part of something very exciting—this thing, this future. It is perhaps our greatest adventure and our greatest creation because it is unwritten, but we are writing it.

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8 Qualities That Make Great Bosses Unforgettable

They possess qualities that may not show up on paper but always show up where it matters most -- in the minds and even hearts of the people they lead.
Don Dea's insight:
1. They believe the unbelievable.

Most people try to achieve the achievable; that’s why most goals and targets are incremental rather than inconceivable.

Memorable bosses expect more -- from themselves and from others. Then they show you how to get there. And they bring you along for what turns out to be an unbelievable ride.

2. They see opportunity in instability and uncertainty.

Unexpected problems, unforeseen roadblocks, major crises... most bosses take down the sails, batten the hatches, and hope to wait out the storm.

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8 Essential Beliefs About Purpose

8 Essential Beliefs About Purpose | digitalNow | Scoop.it
What you believe about purpose can frustrate your efforts to discover purpose. Your beliefs about purpose can either help or hinder you.
Don Dea's insight:

We are all born for a purpose, it’s the reason we’re alive, but it must be discovered. It’s suprising how many people live disconnected from purpose and meaning. Research cited in the article “From Purpose to Impact” by Nick Craig and Scott Snook, published in the Harvard Business Review found “thatfewer than 20% of leaders have a strong sense of their own individual purpose. Even fewer can distill their purpose into a concrete statement.

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How to Create Much-Needed Structure for Your Remote Workforce

Because virtual companies already operate without a central physical location, it is even more critical to have structures and disciplines in place to have a smooth, integrated and effective workforce.
Don Dea's insight:
Provide decision-making criteria but leave a lot of wiggle room

For all business functions, maintain a set of decision-making criteria that specifically states when you want a team member to make a decision on their own or when they need to consult a more senior worker. The important thing here is providing the framework you expect to keep the structure intact

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It's Not All Digital: What Different Generations Can Learn From Each Other

It's Not All Digital: What Different Generations Can Learn From Each Other | digitalNow | Scoop.it
Agencies now have multiple generations of employees -- baby boomers, gen-Xers and millennials. Bev Ryan shares insights on how they can learn from each other.
Don Dea's insight:

Advice for boomers and gen-Xers:

1. Work-life balance is, in fact, important. Working 14-hour days and constantly being connected means we're not working smarter, just longer. Which means guaranteed burnout. Self-induced pressure wreaks havoc on our health and, science has proved, impedes our productivity. So why not take a cue from your younger friends? Don't live to work. Work to live.

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