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Industry Sees Strong Consumer Spending, Loyalty, Sales

Industry Sees Strong Consumer Spending, Loyalty, Sales | digitalNow | Scoop.it
Don Dea's insight:

Unless something untoward sets in, the U.S. automotive market is looking good right now, and will probably look the same in 2014. A quasi-strong economy,  exciting vehicles, and some long-in-the-tooth cars needing replacement are going to keep showrooms busy in coming months. The bottom line: the industry hasn't just recovered, it's at record levels on consumer spend. 

Read more: http://www.mediapost.com/publications/article/211237/industry-sees-strong-consumer-spending-loyalty-s.html#ixzz2hl2lz7SD

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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Rethinking Work

Rethinking Work | digitalNow | Scoop.it
The truth is that we are not money-driven by nature. Studies show that people are less likely to help load a couch into a van when you offer a small payment than when you don’t, because the offer of pay makes their task a commercial transaction rather than a favor to another human being. And people are less likely to agree to have a nuclear waste site in their community when you offer to pay them, because the offer of compensation undermines their sense of civic duty.
Don Dea's insight:

Work that is adequately compensated is an important social good. But so is work that is worth doing. Half of our waking lives is a terrible thing to waste.

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Smartphones Can Detect Boredom and Push Content to Relieve It

Smartphones Can Detect Boredom and Push Content to Relieve It | digitalNow | Scoop.it
Add “boredom detector” to the seemingly endless list of things your smartphone can do. A group of researchers say they’ve developed an algorithm that can suss this out by looking at your mobile activity, considering factors like the time since you last had a call or text, the time of day, and how intensely you’re using the phone.

The work, which was conducted by several researchers at Telefonica Research in Barcelona, Spain, will be presented at the UbiComp ubiquitous computing conference in Japan next week. The researchers found that looking at this kind of data gave a reliable prediction of boredom as often as 83 percent of the time. The researchers also went a step further by sending bored smartphone users an alert to check out an article on BuzzFeed—which people who were judged to be bored clicked on more often than people who weren’t.
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Listening is serious business

Communication can’t go on without it. Jeffries is just telling you to stop and think for a moment. It’s good advice — and you don’t need to be an IT executive, you don’t need to be a TV host, you don’t need to be a professional keynote speaker to put it to good use.
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5 Easy Steps to Top-Notch Customer Service

5 Easy Steps to Top-Notch Customer Service | digitalNow | Scoop.it
Providing top-notch customer service isn't really that hard, but even the best of the best need a reminder or coaching now and then. In golf, keeping one "swing thought" in mind during a shot can have great results. Here are five "customer service thoughts" that can help us and our work teams hit a hole-in-one:

Check the body language.

You've heard all the body language advice before, but it can't be overemphasized. I took my car in for a regular servicing recently. No real problems, just the regular check up. I was greeted, as always, by the service manager who, technically, is extremely professional. He was dressed just right for his role, he was expecting me and called me by name, and he handled the transaction quite efficiently.
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Few higher education institutions have a unique brand

Few higher education institutions have a unique brand | digitalNow | Scoop.it
Students have a lot of choice when it comes to the current higher education marketplace. They consistently report that they make decisions about what school to attend based on rankings like those provided by US News & World Report, and international students especially have little else to rely on when forming their opinions about American schools. But Gallup believes differentiation can help break through that fog. Creating outcome-focused values is half the battle, setting institutions up for marketing their unique contributions to prospective students and faculty.

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Keeping Volunteers Engaged

Keeping Volunteers Engaged | digitalNow | Scoop.it
The bottom line is that the relationship between the volunteer and the supervisor needs to be collaborative. When there is frequent communication, a volunteer feels supported and valued,”
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Platform business model enters online food ordering fray

The platform lets customers order food via restaurant-branded mobile apps or websites. Users sign in to a restaurant's ordering system using their Facebook, Twitter, Gmail, Hotmail or Outlook accounts, Manojlovic said. When an order is placed, a Cookie-supplied printer prints out the order at the restaurant. The customer's credit card payment, meanwhile, goes through Cookie's payment gateway, which connects directly to a restaurant's merchant account and bank account. This enables the restaurant owner to receive the customer's payment in real time, according to Manojlovic.
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What are the keys to successful brand marketing in higher ed?

Following up on recent surveys and polling, Gallup recently created a how-to for colleges and universities interested in better reaching students. It found mission and vision statements are often generic, doing nothing to separate one institution from another or provide a starting point for unique brand marketing. Outcomes-focused values are the key, according to Gallup. They give colleges and universities a platform for outreach and a central belief system to keep coming back to.
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If Culture eats Strategy for breakfast - Let's make it a balanced meal

If Culture eats Strategy for breakfast - Let's make it a balanced meal | digitalNow | Scoop.it
As it stands, breakfast really isn’t a bad analogy.  There seem to be as many ‘brands’ of culture as there are breakfast cereals.  Are you hoping to describe your organizational culture as Irresistible?  Humanistic?  Purposeful?  Happy?  …Some other (mostly) ‘people-centered’ word?  Or, would you say Innovative? Customer Service?  LEAN?  Collaborative? …Another (sort of) ‘process-oriented’ description?  Well, they all sound pretty good to me.  And, of course, really, really important.  Because, as Drucker points out – “Culture eats strategy for breakfast”.

 

The caveat?  That goes for whatever your culture is, at any moment.  So, then, what do we do if any part of our culture is less than ideal?  [Please, please don’t say culture change…  Because if we aren’t there in the first place, then what are we changing?]
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Which Industries Lead in Consumer Perception?

Which Industries Lead in Consumer Perception? | digitalNow | Scoop.it
The computer industry enjoys the best reputation with consumers, per Gallup, with 69% having a positive view of it versus just 10% with a negative view. The resultant net rating (% positive minutes % negative) of +59 points is almost double-digits ahead of restaurants (+50), the next-highest rated. Some other industries with strong net positive perception include travel (+37), retail (+34), automotive (+27) and publishing (+20), while TV and radio (+12) and advertising and public relations (+7) sit further down the list but still in the green.
Six of the 25 industries measured have a net negative rating (more people having a negative than positive view): education (-2); the legal field (-5); healthcare (-6); pharmaceuticals (-8); oil and gas (-13); and the federal government (-13).
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This Reading Nook Wraps You In A Glorious Cocoon Of Books

This Reading Nook Wraps You In A Glorious Cocoon Of Books | digitalNow | Scoop.it
The space celebrates the time-worn hobby of cracking open a book, sitting back, and sinking your teeth into a story. Thanks to a self-supporting structure that plays some tricks on the eye, the space takes on the form of a mini-cathedral complete with ethereal illumination. The torqued pine-wood shelves—based on a rhomboid module—arch over the reading nook and the firm painted the walls in a subtle blue-green gradient to amp up the depth of the space. To further the effect, they placed a glowing arch on the back wall to simulate the structure's vanishing point.

"The idea was to evoke the feeling of detachment with the external world," says Roberto Treviño, a partner and architectural director at Anagrama. "It's just you, the books, and this fantastic space. It really creates an amazing reading experience."
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alternative credentialing recommendations

Eduventures’ latest research outlines the need for clarity more than anything else. Everyone seems to be confused about where alternative credentials fit in. Prospective students still overwhelmingly prefer traditional degrees to alternative credentials when looking to further their education. For colleges and universities interested in expanding their offerings, Eduventures’ strategic planning can help define the value proposition and clarify the role such alternative pathways can fill.
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why Apple is making a big push into video

why Apple is making a big push into video | digitalNow | Scoop.it
Apple is negotiating with TV providers for a service that would compete with cable TV, and is reportedly considering making its own content. Comcast has an internet-based streaming video service in the works. Google is trying to figure out how to launch a paid version of YouTube. That's not to mention existing video players like Amazon and Netflix.

Why all the action? Because video is expected to be a huge opportunity, according to this chart from Statista. Revenue from online video is slated to grow from about $7.5 billion last year to $8.7 billion this year, and nearly $14 billion by 2020. In contrast, the online music market is going to grow a lot more slowly.
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Just Say No

Just Say No | digitalNow | Scoop.it
know that most people have been conditioned to obey orders given by authority figures, including orders that violate moral, ethical, and legal norms. “It is part of the socialization process in any human culture to teach our young to obey,” writes Chaleff. But he goes on to argue that teaching employees to disobey orders is an essential organizational safeguard — that nurses are protecting patients and their employers by questioning doctors’ orders that fly in the face of their training, and that accountants can prevent massive frauds by refusing to execute orders that violate their professional standards.
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How Robots Can Help the Blind Navigate Urban Areas

How Robots Can Help the Blind Navigate Urban Areas | digitalNow | Scoop.it
Many people with visual impairments find seeing-eye dogs invaluable for avoiding obstacles and negotiating traffic. But even the smartest guide dog can’t distinguish between similar banknotes, read a bus timetable, or give directions. Now robotics researchers at Carnegie Mellon University are developing assistive robots to help blind travelers navigate the modern world.

“Part of our job is to invent the future,” says M. Bernardine Dias, a professor in the university’s Robotics Institute. “We envision robots being part of society in smart cities and want to make sure that people with visual impairment and other disabilities aren’t left out of that future.”
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Taming today's cyberthreat landscape: A CIO checklist

Taming today's cyberthreat landscape: A CIO checklist | digitalNow | Scoop.it
"Success does not consist in never making mistakes but in never making the same one a second time." -- George Bernard Shaw

So what's the deal here? If this bad stuff has been going on for more than 30 years, why can't we get it under control? In its 2015 Cyberthreat Defense Report (North America & Europe), the CyberEdge Group shared what I considered to be an alarming finding: 71% of respondents said they were affected by a successful cyberattack in 2014; yet only 52% of that 71% expected they would fall victim again in 2015.
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How leaders can foster a growth mindset in others

How leaders can foster a growth mindset in others | digitalNow | Scoop.it
Those with growth mindsets, on the other hand, tend to believe that skills can be learned, at least to some degree of proficiency. They maintain and that success depends mainly on one’s willingness to learn, practice and pursue their goals. These men and women are not content to rest on their laurels. They continuously strive to learn new things and to develop new capabilities. They do so in part because of a great drive to succeed. But they also possess a deep sense that they can stretch their inborn talents if they are willing to make the effort.
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'What Did You Say?' Is Your Employee Feedback Getting Through?

'What Did You Say?' Is Your Employee Feedback Getting Through? | digitalNow | Scoop.it
When it comes to providing developmental feedback, how effectively are you delivering it? 
Also:

Are you seeing agreement by the employee?
Before concluding the feedback, do you ask this person to clarify what he or she just heard?
Do you get the employee to reflect on the impact his or her performance has on you, the team and your organization?
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Why Passwords Are Skeleton Keys of the 21st Century

Why Passwords Are Skeleton Keys of the 21st Century | digitalNow | Scoop.it
Telstra study found that one in four U.S. consumers would even consider sharing their DNA with their financial institution, if it meant it would make authentication easier and their financial and personal information more secure.

Telstra also found that interest rates and ease of accessing funds used to be the most important considerations when selecting a financial institution. However, today, more than half of U.S. consumers cite the security of their finances and personal information as their top priority, together with their institutions' reputation for security.

The bottom line for CIOs and other business leaders? Consumers increasingly gravitate toward companies that keep their data safe—or at least do everything possible to maximize security. It's time to implement more stringent security, including voice biometrics in contact centers and in apps. Over the next decade, it's quite likely that organizations that lag behind will find customers and revenues heading elsewhere.
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Google Introduces Uncomplicated Pay-As-You-Go Model For Its Maps API

Google Introduces Uncomplicated Pay-As-You-Go Model For Its Maps API | digitalNow | Scoop.it
In this new purchasing structure, the Google Maps Geocoding, Directions, Distance Matrix, Roads, Geolocation, Elevation, and Time Zone APIs remain free of charge for the first 2,500 requests per day, and developers may now simply pay $0.50 USD per 1,000 additional requests up to 100,000 requests per API per day. Developers requiring over 100,000 requests per day should contact us to purchase a premium licence.
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This Electric Scooter Turns Into A Storage Cart With One Simple Move

This Electric Scooter Turns Into A Storage Cart With One Simple Move | digitalNow | Scoop.it
The Citrus was initially prototyped in the early 2000s, but Opsvik recently released a second version. It's core functions lie in its adaptability—with a quick flip of the wheels, the transformable design morphs from an electric scooter to a cart, complete with a built in storage sack. And it collapses down smaller than your average stroller which lets you take it along in in confined spaces like a train.

Plus the form in and of itself is light years less clunky and ridiculous than the behemoths that are Segways. (But truth be told, there's a still certain level of unavoidable dorkiness that comes with riding a scooter.)

It's still in prototype mode, but Opsvik's site says it's available for licensing. Any takers?
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CMOs Continue to Report Low Usage of Marketing Analytics

Just 31% of projects use available or requested marketing analytics, well within the 29-37% range seen over the past 3-and-a-half years, according to US CMOs responding to the latest edition of The CMO Survey. B2C product companies appear to be leading the pack in usage of marketing analytics, however, at twice the rate of their B2B product counterparts (45.6% vs. 22.8%). B2B product companies also give the highest rating to marketing analytics’ contributions to their firms’ performance.
Overall, marketing analytics are most apt to be used for customer acquisition, customer retention, social media and segmentation, per the report.
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Reflections for Personal and Business Development

When I was younger I used to think something was very wrong with me. I would think things that nobody else seemed to. I would be creative where conformity was expected and content where it really didn’t matter to me, though it did to others. My mind would go off on expeditions instead of paying attention to detail, and it still does. Today, I know it is the power of my thinking that opens and closes doors for me and others. I am more willing to ride the waves, to come up with more ideas that I can handle, and then choose to run with only a few, capturing others on paper or in enticing conversations. I am expecting miracles. I know that innovation is a Phoenix, born at the end of the previous one. So, as life goes on, I vow to celebrate the beauty of fire and the possibility of ashes. May it be so for you, also.
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Rising innovation star knocks Navy's career rigidity

Rising innovation star knocks Navy's career rigidity | digitalNow | Scoop.it
In my ideal world, you have billets tied to ranks, and you interview for billets. If you get selected, you’re spot-promoted,” he added. “That’s how you create a talent-based promotion system.”

There are also more opportunities for officers to go away for graduate school and bring their knowledge back to the fleet.

Or, through the soon-to-be launched SECNAV industry tours, mid-grade officers will be able to spend two years at a Fortune 500 company.

Kohlmann said that while he sees promise in these initiatives, he decided to leave active duty and pursue an entrepreneurial path because it made the most sense for his situation.

He doesn’t, however, encourage junior officers to throw up their hands in general.
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Marketing & Riding the Internet of Things Wave

Marketing & Riding the Internet of Things Wave | digitalNow | Scoop.it
All of the small things are now rolling out with a large number expected to be highlighted for the coming holiday shopping season, followed by the expected wave of IoT introductions at the annual CES International mega-show in Las Vegas in January.

At the moment, most of the categories of the IoT are essentially islands of connections, with some islands larger than others.

The longer term promise of the Internet of Things is to bridge those islands together, creating a massive highway of connections along which will ride messaging and advertising of all sorts.

Though the Internet of Things won’t arrive one day with a big bang, the realization of it may.
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