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What's the Best Way to Communicate With Your Users?

What's the Best Way to Communicate With Your Users? | digitalNow | Scoop.it
The number of channels you can use to communicate with users continues to rise.
Don Dea's insight:
Messaging Channels

Let's pretend you have an app where users can keep a daily log the number of crunches, minutes running or biking and a variety of other exercises. Users make profiles, so you have their email address (always collect email addresses, if you can!). During the sign-up process, you might include the option to follow the company on Twitter or to like the company page on Facebook, which provides two additional channels to reach this user.

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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Forget Algorithms. People Rule!

Forget Algorithms. People Rule! | digitalNow | Scoop.it
Silicon Valley has realized that nothing beats the human touch. The industry is tired of waiting—or can't afford to wait—for algorithms to exceed human curation.


For more than a decade now, we've been witnessing a Google-led process by which things that used to be done by people were instead done by computers, databases, applications and algorithms.

This technology-centric approach provided the immediate benefit of lowering the cost of processing content—but at a cost. The machines never quite "got it," and they often produced results that were a little weird, incomplete, tone deaf and ultimately less-than-compelling to users.

Never mind, we were told. The algorithms are getting better all the time. They'll match and overtake human curators any day now. Just wait.
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Forget Algorithms. People Rule!

Forget Algorithms. People Rule! | digitalNow | Scoop.it
Silicon Valley has realized that nothing beats the human touch. The industry is tired of waiting—or can't afford to wait—for algorithms to exceed human curation.


For more than a decade now, we've been witnessing a Google-led process by which things that used to be done by people were instead done by computers, databases, applications and algorithms.

This technology-centric approach provided the immediate benefit of lowering the cost of processing content—but at a cost. The machines never quite "got it," and they often produced results that were a little weird, incomplete, tone deaf and ultimately less-than-compelling to users.

Never mind, we were told. The algorithms are getting better all the time. They'll match and overtake human curators any day now. Just wait.
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Big Data and the Future of Business | MIT Technology Review

Big Data and the Future of Business | MIT Technology Review | digitalNow | Scoop.it
Big data will change business, and business will change society. The hope, of course, is that the benefits will outweigh the drawbacks, but that is mostly a hope. The big-data world is still very new, and, as a society, we’re not very good at handling all the data that we can collect now. We also can’t foresee the future. Technology will continue to surprise us, just as it would an ancient man with an abacus looking upon an iPhone. What is certain is that more will not be more: It will be different.
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Why the Demand for Embedded Analytics Is Soaring

Why the Demand for Embedded Analytics Is Soaring | digitalNow | Scoop.it
The development of software now extends into every conceivable industry sector. And, more than ever, organizations seek to embed analytics and business intelligence capabilities into their applications, according to a recent survey from Logi Analytics. The self-service analytics company's third annual "State of Embedded Analytics" report indicates that most of the companies surveyed will invest in the expansion and improvement of embedded analytics over the next year, as users' interest in this technology is expected to grow considerably. Targeted outcomes include improved customer satisfaction, end-user adoption and competitive differentiation. "All modern software applications today must deliver insights and analytics at the core," says Alvin Wong, manager of product marketing for Logi Analytics. "We see the use of data transforming all products and services. Not only are all companies becoming software companies, all software applications are becoming analytic applications. As more companies adopt this point of view, we anticipate more compelling and intuitive business applications [being developed], and more users will be able to make smarter business decisions." More than 500 business and technology professionals took part in the research.
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Digital Dark Age

Digital Dark Age | digitalNow | Scoop.it
what would happen if we, as a species, lost access to our electronic records? What if, either by the slow creep of  technological obsolescence or sudden cosmic disaster, we no longer could draw from the well of of knowledge accrued through the ages? What if we fell into...a digital dark age?
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What Coaching Really Is

The beauty of coaching is that it uncovers what people already know in their hearts but maybe just needed a little digging to get to.  Giving advice is easy—in fact, I do it all day long for free.  Coaching requires skill and practice, and that’s why people pay for it.
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The Social-Network Illusion That Tricks Your Mind

The Social-Network Illusion That Tricks Your Mind | digitalNow | Scoop.it
And the majority illusion can occur in all of them. “The effect is largest in the political blogs network, where as many as 60%–70% of nodes will have a majority active neighbours, even when only 20% of the nodes are active,” they say. In other words, the majority illusion can be used to trick the population into believing something that is not true.
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Creepy New App Lets People Eavesdrop

Creepy New App Lets People Eavesdrop | digitalNow | Scoop.it
Why leave eavesdropping on phone calls to law enforcement? With the new app Crowdpilot, you can invite anyone to listen in on your phone calls. 

The idea is that you invite people to listen to a live stream of your phone call. Though listeners can't participate, they can offer you text-based advice on how you should proceed in your conversation. It even comes with a handy array of categories for your calls including "argument," "meeting," and "date."

Of course, the CrowdPilot's terms of service strongly recommend that users inform anyone on the call that other people will be listening in, but there's no built-in mechanism to inform them. Given all the news lately about state-sponsored surveillance, the appeal of an app like this is lost on me.

Still, I'm sure it will appeal to the same casual online voyeurs that services like ChatRoulette have catered to in the past. And it will make me just a tiny bit more paranoid than I was yesterday.
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Using Brands for Impact

Brands also influence how we much we pay for a product, the ways in which we talk about it—even how we actually experience it. Let’s say I give you two identical servings of soda. One is in a plain cup, and the other in a Coke bottle. Which do you like better? (You don’t know they’re identical.) You might tell me they’re about the same. But neuroimaging would tell a different story: If you’re like most of us, your brain derived more pleasure from the soda in the Coke bottle, simply because you knew it was Coke. The brand biased how you experienced the drink. Researchers at Princeton ran a comparable experiment using Coke and found that sensory information like taste “plays only a part in determining people’s behavior.” The meaning imbued in the Coke brand itself, when used to prime participants, was far more influential in firing up neural pathways that biased people’s preferences. 
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Are Publishers Measuring Success Correctly?

Are Publishers Measuring Success Correctly? | digitalNow | Scoop.it
Finding Value in Publishing Industry Metrics
Digital publishing industry metrics associated with outreach and sales have been discussed at length, to the point where most every publisher understands them. What many articles skim over however, is that the worth behind these metrics alone has dropped markedly in recent years as content loses it's independent allure. Instead, digital publishers should be paying increased attention to the third group: Value metrics—the metrics that advertisers really care about.

While outreach and sales numbers play a major role in illustrating site and content performance, value metrics inform to a great degree whether traffic and engagement is actually making an impact on revenue. More people clicking on an article or ad is a good thing, but proving that those visitors are transitioning into qualified leads and paying customers matters more.
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10 Myths About Successful CEOs

10 Myths About Successful CEOs | digitalNow | Scoop.it
They’re extroverted leaders.
If anything, we’re living in the golden age of introverts and geeks. Nobody would ever mistake the likes of Larry Page, Bill Gates, Warren Buffett, or Charles Schwab for extroverts. The very notion that CEOs should be rockstar leaders who exude executive presence is nothing but a myth.  

They’re privileged.
CEOs don’t just drop out of the sky into cushy corner-office chairs. Most start with zilch and work their butts off for everything they achieve. Granted, some do come from money but not the majority. If anything, growing up with adversity gives you an advantage.

They’re social networkers.
The overwhelming majority of Fortune 500 CEOs have absolutely no social-media presence whatsoever and those who do post and tweet don’t do it much. That’s just the data. Anecdotally, all the CEOs I know are way too busy running their companies to spend much time on social networks.

Related: Want to Be Successful? Quit Being Entitled.

They covet their personal brand.
Whenever I tell people that real executives couldn’t care less about their personal brands, someone inevitably brings up Mark Cuban or Donald Trump. After you’ve made your first billion you can self-promote all you like, but that’s not going to help you get there. It didn’t help them get there either.

They’re generalists.
This popular myth was probably started by an overstated conclusion from this article. The truth is, most successful entrepreneurs are exceptional in one field. Mark Zuckerberg and Gates are coders. Buffett and Schwab are financial wizards. Granted, every CEO I’ve known is business savvy but, frankly, that’s not rocket science.

They have high EQs.
Perhaps the most overhyped myth of the day is that emotional intelligence is predictive of leadership performance. Not only has that link been strongly contested by researchers, it’s not at all clear that scoring high on notoriously subjective EQ tests is even a good thing. I think an interesting concept was hijacked by opportunists and turned into a fad. It’s truly sad how many people have bought into the hype.
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Young Talent Demands These 6 Things for Their Loyalty

Young Talent Demands These 6 Things for Their Loyalty | digitalNow | Scoop.it
Leadership
The one thing that binds all of these things together is leadership, without which even the best businesses will fail. Leadership skills can be learned and should be constantly refined, but be sure to hone those skills before you start, because nothing will kill employee motivation faster than a lack of leadership.

In the end, entrepreneurs need to understand that employees come and go -- it’s nothing personal -- and for the most part, broad experience can be good for both employees and employers alike. The more you work with younger talent, the more you will come to understand what drives them and, consequently, what you need to retain them.
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The Do’s and Don’ts of User-Generated Content

The Do’s and Don’ts of User-Generated Content | digitalNow | Scoop.it
But DON’T Make It Awkward
Unless “creepy” and “intrusive” are included in your brand values, make sure your rights requests on social networks sound casual and authentic. Incorporating small, yet personal touches like a greeting, the person’s name, or a positive signoff can go a long way.

A fun, personal greeting not only gets results, it often engages the person receiving the request, so he or she looks forward to seeing the final product.

The blogger below was so thrilled to be featured on Old Navy’s Instagram page that she posted a screenshot of it on her own Instagram.
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Do You Barely Exist As A Leader?

It’s a good thing to be front and center in the minds of your employees during those times when they are unfamiliar with a task and need extra direction and support. But it’s also a good thing to be able to fade into the background and give people autonomy when they have earned it by showing competence at a task. It’s great way to help people grow and develop in a self-directed, satisfying, and enduring manner.

Know when your people need you to be in the spotlight with them—and when it’s best to take a step back and let them shine on their own.
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Do Your Customer Service Policies Show You Trust Your Employees? 5 Strategies to Consider

Do Your Customer Service Policies Show You Trust Your Employees? 5 Strategies to Consider | digitalNow | Scoop.it
Operate from the mindset that people are generally trustworthy – Unfortunately, most organizational policies are developed from the opposite mindset: people are not to be trusted and the organization must protect itself from being taken advantage of. That’s operating from a distrusting, fear-based mindset. Undoubtedly there is a small percentage of people who look to take advantage of any given situation. Is it better to tailor your policies to the minority who want to abuse the system or design the policy to support the vast majority of trustworthy people? I advocate for the latter. When operating from a trustworthy mindset, the worse case scenario is you can monitor your policies over time and adjust as necessary given your particular business conditions. But don’t just assume your employees or customers aren’t trustworthy, because the vast majority of us are.
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7 Steps for Successfully Addressing Negative Behaviors

7 Steps for Successfully Addressing Negative Behaviors | digitalNow | Scoop.it
a model for leaders looking to provide feedback in a way that helps people learn and see what they need to do differently.

Re-direct the person as soon as possible. Do a re-direct as soon as you become aware of the mistake. When you catch mistakes early on, you can give feedback in small doses and the person can learn from it.

Confirm, review, and be specific. Review what went wrong. Make sure the goal you originally set with the person was clear. If it wasn’t, take responsibility for that, and clarify the goal. Specify exactly how the person’s behavior didn’t support your mutual goal.

Express how you feel about the mistake and its impact on results. Don’t attack the person, but do share how you feel about it. Sharing honest emotions about what you see going wrong—as well as concern about the possible negative effects on results highlights the importance of the work and your shared responsibility for succeeding.

Be quiet for a moment.  Allow people time to feel concerned about what they’ve done. Once you’ve told the person how you feel, pause for a few seconds to let it sink in. This quiet time is surprisingly important. It gives the person a chance to feel concerned about their mistake and think about the impact it might have.
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Making the Most of Manager, Mentor, and Coaching Relationships

“In times of change, learners inherit the earth while the learned find themselves beautifully equipped to deal with a world that no longer exists.” 

In today’s rapidly changing world we are all learners. And our busy lifestyles can make it hard to find the time for development. Three people that can help you succeed with your development plans are your boss, a mentor, or your own professional coach if you know how to employ each properly.

Each of these relationships is different by nature and all have their pros and cons.

Your Boss: In an ideal world your boss facilitates your ongoing development, assisting you to be as self-reliant in your role as possible. Many leaders offer this type of support and since they interact with you fairly frequently they have a sense of your development needs.
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Your Success as a Leader Depends on This One Thing

Your Success as a Leader Depends on This One Thing | digitalNow | Scoop.it
It’s the foundation of any successful, healthy, thriving relationship. Without it, your leadership is doomed. Creativity is stifled, innovation grinds to a halt, and reasoned risk-taking is abandoned. People check their hearts and minds at the door, leaving you with a staff who has quit mentally and emotionally but stayed on the payroll, sucking precious resources from your organization.

However, with trust, all things are possible. Energy, progress, productivity, and ingenuity flourish. Commitment, engagement, loyalty, and excellence become more than empty words in a company mission statement; they become reality. Trust has been called the “magic” ingredient of organizational life. It simultaneously acts as the bonding agent that keeps everything together as well as the lubricant that keeps things moving smoothly. Stephen M.R. Covey likes to say that while high trust won’t necessarily rescue a poor strategy, low trust will almost always derail a good one. Trust is essential to your success as a leader.

But trust doesn’t come easy and it doesn’t happen by accident. It’s advanced leadership and requires you to work at it each and every day. It starts by you being trustworthy. The ABCD Trust Model is a helpful tool to help you understand the four elements of being a trustworthy leader.

Leaders build trust when they are:

Able—Being Able is about demonstrating competence. One way leaders demonstrate their competence is having the expertise needed to do their jobs. Expertise comes from possessing the right skills, education, or credentials that establish credibility with others. Leaders also demonstrate their competence through achieving results. Consistently achieving goals and having a track record of success builds trust with others and inspires confidence in your ability. Able leaders are also skilled at facilitating work getting done in the organization. They develop credible project plans, systems, and processes that help team members accomplish their goals.
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3 Ways to Recognize—and Embrace—a New Season of Life

you are in, or moving toward, a new season.

Major life events. Any major change to your normal daily routine—such as graduating from school, marriage, the birth of a child, divorce, a new job, or caring for an elderly parent—is a clear signal. These life events will automatically cause a change in priorities and create a new norm.

A feeling of imbalance, lack of motivation, or low energy. Any of these may be an indication that you are stepping into a new season and a change of some kind is taking place. For example, if you lack motivation and commitment in your current role, it could be a sign that your new priority is to be proactive with your manager in expanding your role. The new season is about you taking control by initiating conversations and exploring how to increase your commitment and satisfaction on the job.

A shift in perspective. A conscious decision is made to take a different approach—for example, deciding to focus on helping others achieve professional growth rather than on your own professional climb up the corporate ladder. The new season is about you accepting your level of success in order to support others.

Change is an inevitable part of life. Recognize when you are stepping toward, or maybe already in, a new season. Take some time to reflect on the new priorities and behaviors that will best serve you now—and create your new norm.
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Ten Tips That Help You Work Smarter

Ten Tips That Help You Work Smarter | digitalNow | Scoop.it
We're sure that, by now, you're tempted to clobber the next person who tells you to "Work smarter, not harder!" That's easy to say—and easier to do—when you're not saddled with demanding bosses, fickle customers, dysfunctional co-workers and unforgiving deadlines. That said, the harsh reality is that these issues aren't going to go away by themselves. And if you allow them to build up, they'll create a perfect storm of relentless pressure within your daily routine. It doesn't have to be that way. Those who know how to "command the load" constantly emerge on top, while not appearing to break a sweat. With this in mind, consider the following "work smarter" tips from management expert Daniel Pink. His advice covers a wide range of must-have skills, including the need to work more efficiently, cultivate creative excellence, routinely meet (and exceed) expectations and market yourself. Pink is a bestselling author of, among other titles, Drive
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Millennials Outnumber Boomers: The Meaning For Marketers

Millennials Outnumber Boomers: The Meaning For Marketers | digitalNow | Scoop.it
Millennials seek experiences, not things
Just like their boomer parents, millennials see themselves as different from their parents.

69% of millennials crave adventure. Millennials count their worth in terms of experiences.
25% of millennials are parents according to Millennial Marketing Research.
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How location intelligence helps pinpoint mobile's place on the marketing budget

Mobile data is constantly refined and updated. The increasing widespread deployments of mobile payments and in-store promotions, driving mobile marketing budgets, have led to the high demand for mobile attribution. Therefore, it is necessary for brands to be up to date with the latest technologies to stay ahead of the game and, at the same time, measure the success of their marketing efforts.

Measuring mobile attribution is an evolving science. The current attribution measurement may not be one hundred per cent accurate, as it is difficult to pinpoint the trigger that drives consumer footfall. However, the ability to measure the indicative efficiency of a medium is a huge leap forward in the blackhole of offline campaign measurement. Till we solve this mystery, technologists and marketers should work together to search for the perfect formula for definitive results. 
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A Look At The Tech That Could Mean We Never Have To Charge Our Phones Again

A Look At The Tech That Could Mean We Never Have To Charge Our Phones Again | digitalNow | Scoop.it
Technology that can wirelessly power our devices on the go could change our world. Imagine never having to plug in your cell phone again, or technology that continuously keeps your electronic car battery running.

According to Energous Corporation, that day is just around the corner. Energous’ WattUp is a wireless charger for electronic devices. It can charge your cell phone and other battery-enabled devices on the go using something that is already abundantly flowing all around us – radio waves.

There are several companies approaching this same problem in different ways. Nikola Labs presented at TechCrunch Disrupt a couple years back with the same idea – turning radio frequency signals into battery power. Energous told us that their tech could be ready for the consumer market possibly this next year.

We went to the company’s San Jose headquarters to take a look at how it works.
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Why platforms beat products every time

Why platforms beat products every time | digitalNow | Scoop.it
, in 2013, 14 of the top 30 global brands by market capitalization were platform-oriented companies. These are companies that have created and now dominate areas in which buyers, sellers, and third parties are connected. In addition to the platform-oriented brands listed in the chart below, standout platform companies include Uber and Airbnb. They've each created innovative and disruptive business models that have drastically changed how consumers (and now businesses) secure transportation and lodging. (
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CIOs seek cybersecurity solutions, bigger voice in C-suite

CIOs seek cybersecurity solutions, bigger voice in C-suite | digitalNow | Scoop.it
But CIOs bear some blame on the security front when it comes to dealing with third-party vendors, Sander argues. If a chain is only as strong as its weakest link, enterprises need to give closer consideration to the firms they partner with and offer access to their systems. The high-profile Target breach, after all, came after hackers infiltrated an HVAC vendor that was contracted by the retail giant.

"My experience is this isn't even on the menu. They don't even look at this," Sander says. "I don't believe the IT industry and CIOs are doing enough when they do this outsourcing."
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