To be sure, these are not the only enterprises that successfully use their distinctive capabilities for competitive advantage. You might assemble a different list, and we would probably agree with many of your choices. But these businesses represent a cross-section broad enough to provide us with a clear understanding of what they, and other businesses like them, have in common.
Success has not always come naturally to them. At some point in their history, each moved away from the conventional wisdom of mainstream business practice. Each in its own way, these businesses followed a similar path — a path of five unconventional acts. These five management practices represent an approach to strategy that makes it easier to consistently succeed.
3 Trends Feeding Into Effective Engagement What this calls for is a fundamental rethink of how we work with one another digitally. We need to break out of the “productivity trap” to reach a higher level of effectiveness. We’ll start to outthink our distractions, our competition, and our limitations.
1. Virtual personal assistants make the leap from algorithmic consumer toy to cognitive business tool It is physically impossible for the average person to process even a fraction of the information we are exposed to daily. Ninety-four percent of people reported feeling overwhelmed with information to the point of incapacitation at one point or another.
Many vendors are already experimenting with algorithmic and analytical approaches to help consumers prioritize and organize the incoming flood of consumer interactions: think Apple Siri, Microsoft Cortana, Google Inbox.
Anyone is now able to share their time and skills with others, in their neighborhood and beyond, thanks to platforms such as Upwork, TaskRabbit, Hopwork or Thumbtack. Regardless of one’s age or experience, individuals can share their time and talents on their own terms.
Over-communicate about communication. Time zones. Dependence on technology. Accountability. Miscommunication. Cultural differences. These are all challenges to virtual communication. It can be tough enough communicating with someone right in front of you, let alone miles away. For this reason, nailing down when, where and how you communicate with your team is key. Create a document that lays out the time, communication mode, and standards for your virtual meetings. For instance, “participants should be in a quiet place with little distractions, they should speak slowly and clearly, and they should aim to use video conference whenever possible.” You should also specify what communicate modes, such as e-mail or video chat, will be used for which circumstances along with desired response times and criteria for prioritizing issues.
Lots of leadership experts talk a big game, yet many of the motivational quotes that are getting a lot of the social media attention fail to deliver. But wouldn't you jump at a chance to take in short nuggets of wisdom from proven achievers like Bill Gates, Charles Darwin and Albert Einstein ... or the Navy Seals? If so, consider the following quotes as 10 mini-lessons that cover a spectrum of leadership qualities that can benefit anyone from rank-and-file tech workers to managers to senior executives. Everyone in business still has something to learn, after all. If you don't believe us, ask any one of the following highly accomplished people who are credited with these inspiring words
It's impossible for you to provide the analytics that team members need without your understanding the questions they're trying to answer. What problems does your company want to solve? How can analytics help employees work toward a solution?
Consider your end game as you apply analytics to your work. Reevaluate your direction and resources frequently to ensure you're contribute to the company's ultimate goals.
Big Data initiatives put CMOs in a valuable position to link business objectives with a wide range of projects and individuals. Once you outline a clear path from launching your strategy to reaching your objective, you can proceed with defining processes and securing technologies that support your journey.
2. Where is the information we need, and how can we collect it?
Will wearables be the next big thing after smartphones? Not if Gartner's predictions are right.
According to new research from the firm, as charted here by Statista, smartwatches are the fastest-growing category of wearable devices, with annual sales expected to double (or more) by 2017. Wristband wearables like the Fitbit are expected to grow about 50%. Every other category is predicted to have slower growth.
Overall, Gartner expects consumers to buy about 180 million wearables in 2017, which is six years after Fitbit kicked off the modern wearables trend, and four years after Apple entered the market with the watch. By way of comparison, in 2013, six years after the iPhone kicked off the smartphone revolution, people bought more than 967 million smartphones.
Tear Down The Walls – My generation is all about breaking down barriers (hence hacking, startups, file sharing, open-sourcing, etc.). In order for our leaders to reach us and help bring out the best in us, we need to feel a strong sense of camaraderie: the we’re in this together kind. We do not inherently respect authority, and need a personal relationship to really look up to someone. We need to feel empowered to approach problems from a wide variety (and often untraditional) perspectives. We need to feel a sense of openness (think communal office spaces and coffee-break brainstorming). Put Those Walls Up – I know this seems to contradict my previous point, but it doesn’t! We recognize that too much freedom leads to chaos, and we do need structure to our lives. We need to feel free to express ourselves and experiment within the boundaries of clear goals and objectives. It is easy for us to get distracted (we grew up in the information age after all), so by giving us clear and definitive targets, you will help us to know when we are on the right track (consider a sonnet – a form that requires a tremendous amount of structure but can ignite unprecedented creativity!). Give us that structure, that framework, but be flexible and remember that rules are only effective when they push us to grow.
According to the report, the trends that will affect technology use and adoption in higher ed are:
(Short-Term, 1-2 years):
Growing focus on measuring learning: a renewed interest in assessment and the wide variety of methods and tools that educators use to evaluate, measure, and document academic readiness, learning progress, skill acquisition, and other educational needs of students. “The proliferation of data mining software and developments in online education, mobile learning, and learning management systems are coalescing toward learning environments that leverage analytics and visualization software to portray learning data in a multidimensional and portable manner. In online and blended courses, data can reveal how student actions contribute to their progress and specific learning gains,” states the report. Increasing use of blended learning designs: According to the report, higher ed institutions are upping the ante of innovation in these digital environments, which are widely considered to be ripe for new ideas, services, and products. “Progress in learning analytics, adaptive learning, and a combination of cutting-edge asynchronous and synchronous tools will continue to advance the state of blended learning and keep it compelling, though many of these methods are still the subjects of research by online learning providers and institutions.”
Deloitte Global expects cognitive technologies will be deployed to differing extents by enterprise software companies, but we want to take the time to define what are likely to be the three most widely used in the near-term :
Machine learning – the ability of computer systems to improve their performance by exposure to data but without the need to follow explicitly-programmed instructions — is likely to be the most prevalent. It enhances a large array of applications, from classification to prediction, from anomaly detection to personalization.
Natural language processing (NLP) – whereby computers can process text in the same way as humans, for example extracting meaning from text or even generating text that is readable, stylistically natural, and grammatically correct – has multiple valuable applications when incorporated in software that analyses unstructured text.
Speech recognition – the ability to automatically and accurately transcribe human speech, is useful for applications that may benefit from hands-free modes of operation.
With younger employees increasingly dominating the workplace, IT departments will be under more pressure to deliver better tech tools and support, according to a recent survey from CompTIA. The accompanying report, "Managing the Multigenerational Workforce," compares generational perspectives on technology. It also reveals that fewer than half of today's professionals consider their company's tech capabilities and resources to be "upper tier" or "cutting edge." This may prove critical in the recruitment game, as a clear majority of Millennials said this issue influences whether they join a new company or remain with their current employer. These younger workers also anticipate that their need for IT support at work will increase in the future. Millennials are projected to account for 44 percent of the workforce by 2020, and that should translate into a heavier workload for technology organizations. "The past decade has seen a massive transformation taking place in business," according to the report. "Part of this is a result of technology, as cloud computing and mobile devices have ushered in new behaviors and attitudes. … Another large part of the transformation is the changing composition of the workforce, with a great deal of focus being placed on Millennials. This group has been entering the workforce since the turn of the century, and the prevailing sentiment is that their unique characteristics will redefine the way work is done." The findings also both confirm and debunk certain stereotypes about younger and older workers, and we've included some of those here. An estimated 700 business professionals—along with 1,010 teenagers and young adults—took part in the research
Do it right. Consumers today are savvier than they used to be about CSR. They are doing their homework, learning what it means to be socially responsible, and assessing a brand’s commitment with a more educated eye. Most have learned to sniff out “greenwashing,” as it is disparagingly called – the practice of undertaking socially-responsible activities as a promotional veneer on otherwise-unchanged corporate practices. For instance, when Nielsen asked both groups whether CSR efforts are driven by “responsibility to do what’s right” or “publicity possibilities,” consumer skepticism was evident. The majority of corporate leaders (61%) identified the motive as responsibility, but the general public, less willing to discount publicity as a motive, was split down the middle. 41% voted for corporate responsibility as the motive, and 43% for publicity (16% were neutral).
Understand your business and brand objectives. Virgin America, for example, decided it wanted to increase conversions through mobile engagement when it restructured its website. It “updated its technical infrastructure, committed senior staff resources, partnered with digital agency Work & Co, brought the brand into better alignment across channels, and created a customer-centered experience that introduces fun to the staid world of online ticket purchases.” In other words, go beyond surface-level changes to reach your its goal through “disciplined simplification.”
Identify customers’ digital interactions and devices. Strive for as much detail as possible, including a specific customer’s goals, context, motivations, and interactions. Make your research comprehensive enough to cover your major customer journeys in every phase of their life cycles.
It's important to understand the roles of each of the team members, and it’s important to understand what’s important to the team. First-time managers often are promoted into roles because they were the best at what they were doing—you’re the best salesperson or you’re the best engineer—and then that skill enables you to move into an advanced position. And my advice to young supervisors is to—again, it goes back to my father’s advice—listen a lot. Understand what’s important. Be sure that you’ve got clarity around the goals that the team is trying to achieve and that you can articulate that and that the team has bought into that.
The cure for information overload is to shift your efforts away from the action needed to learn a fact and toward the skill of filing and retrieving information.
Don Dea's insight:
How to Make Everything Searchable
Anything that's in text form is easy to search for later. In fact, it's hard to store text in a place that isn't searchable. Most of the things you see online can be left where they are because you can search Google to find them. You can store other documents on Google Drive or some other cloud service, or a specialty site for holding information, such as Google Keep or Evernote.
Personally, I funnel everything into my cloud email service (Gmail), and that's all searchable. I can add my own notes to this searchable database by sending myself emails. And when I get something sent to me, no further action is required because it's already in my repository.
In general, it's a good idea to pick one repository and stick with it, so you can find anything with a single search.
It's a great idea to invest time in learning how to search better. Tutorials like this one abound.
- See more at: http://www.baselinemag.com/enterprise-content-document-management/heres-how-to-cure-information-overload.html?utm_medium=email&utm_campaign=BL_NL_BB_20160205_STR2L1&dni=300260370&rni=24849507#sthash.kLtpanAD.dpuf
Taking a Short-Term Approach If you don’t have enough money today, a single fundraising activity isn’t going to solve the problem in the long-term. If you want to solve your ongoing money woes, you have to create a long-term plan. The single best way to bring more and larger dollars in the door is to create a smart, long-term strategy for your nonprofit. And that long-term strategy must include a corresponding long-term financial strategy. With a compelling Theory of Change (an articulation of the value your nonprofit creates), what you are hoping to accomplish, and how you will get there, you will be better able to convince funders (no matter what your financial model) to come aboard. People invest in a compelling and believable vision for the future. If you are just raising money for the day-to-day, you will always struggle.
Looking Under the Same Rocks Often when there is a money shortfall, nonprofit leaders think they simply need to ask the same people to give again or more. If only it were that easy. To attract more people and organizations you have to have a wider net. But not just on your Facebook page or in your mailing list. A wider net means that your board’s networks need to grow, your distribution channels need to grow, your friend-raising activities, your strategic alliances need to grow — the overall network of your nonprofit needs to grow. You need to think holistically about how to grow the reach of your organization and get everyone involved in making that happen.
Keep it simple. In an age when the temptation to add widgets to websites can be almost overwhelming, Google has stuck with a blank white page adorned only by a one-word logo, a search box, and two buttons. Similarly, microlearning is best when it follows the Albert Einstein adage to “make things as simple as possible, but no simpler”. If we want to accomplish real behavior change in a 5-minute web module, everything in that module must be dedicated to the same purpose. The media, the activities, the text – all must be focused on the same goal. Even worthwhile objectives like “learner engagement” detract from microlearning because the format creates its own engagement. Google works because it’s a user-friendly way to find what we need quickly. Microlearning must be the same.
Most consumers rely on one digital channel or another to interact with companies. Many say they prefer shopping through mobile devices or laptops for ease of use, greater choice and control, and timely delivery of products and services, among other benefits. In turn, most companies are piloting new applications, products, and digital tools that allow them to collect and analyze data, and turn insights from those data into decisive frontline actions that can help improve interactions with customers and business partners.
Shared-services organizations have a central role to play in this digital environment. These groups exist to streamline the management of internal processes and to assist in the quick and efficient delivery of software and services to customers. Increasingly, the back-end work they perform is critical for capturing data that the parent company can use to create even better, more seamless front-end experiences. The shared-services group at one global bank, for instance, built an integrated database that gives sales representatives a holistic view of products and customer preferences and activities. Using available customer data and some digital technologies, it was able to categorize types of customer activities across product lines (for instance, credit- and debit-card-application processes and loan-application processes) and present this information in a unified view for the parent company, thereby easing transactions and improving customer service.
Most companies still expect their managers to make their numbers. So while the compliance officers are making sure you're "trained," your incentive system still expects you to perform. This is two-faced compliance, where we say we comply and tell our managers to "behave," and then give them incentives to look the other way.
According to its website, “Charity Navigator has determined that the nature of this/these issue(s) warrants highlighting the information available so that donors are aware of the issues in question, which may be relevant to their decision whether to contribute to this organization.” A charity typically remains on this list for at least six months, with removal occurring when there is proof that the issue has been resolved. In this case, if the financial review is released or if the media covers the financial review and that review shows no wrongdoing on the nonprofit’s part, it will be removed.
1. User experience is as big a part of your job as anything else
Yes, there are professionals who are paid solely to think about the user experience, and how it can be made as seamless as possible. But that doesn't mean you can sit back and forget about it. Each content piece needs to have some thought behind how the user will experience, consume, and act on it.
Speaking of users...
2. Chances are you are not your target audience
As a content strategist, you need to understand that you are most likely not creating content for people like you. Great content strategists should repeat the following phrases often:
"I am not a typical Internet user." "My expectations of the content I consume is different from those of others." "My intent when consuming this content is also not the same as a user's."
Wearables are “hands-free” devices, since there’s no room for a keyboard, and all searches are voice searches. According to a study by Mizuho Securities, currently 7% of searches on smartphones are voice searches, where consumers speak commands to virtual assistants such as Siri or Google. To tap into this market, it will be important that marketers optimize local SEO and paid search programs for long-tail keywords that are more in-line with how people talk when they search. Because wearable searches are hands-free voice searches, and because many wearables are also phones, calls are the natural conversion path for wearable advertising. People searching for local businesses on their watches, for example, will engage the business by calling, just as they do now with smartphone searches. Measuring these calls and tying them back to searches and ads will be one of the two most important ways marketers will measure return on ad spend from wearables, with in-store visits and purchases being the other.
True collaboration is the process of soliciting input and feedback from people who either:
Have different points of view or expertise that can strengthen a piece of work Act as effective sounding boards, problem solvers or emotional support when you are stuck or your spirits are flagging Share an excitement about a particular goal or subject matter and as such provide an ongoing source of energy and new ideas Are responsible for a share of the workload required to achieve a shared objective.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.