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The Potential and Pitfalls of Personalization

The Potential and Pitfalls of Personalization | digitalNow | Scoop.it
How do you implement personalization if customers don't want to give you their information? Try these unique customer-targeting strategies.
Don Dea's insight:

Using demographic, geo and even weather targeting can yield big results in terms of conversions and sales

This kind of personalization seizes on the opportunity available at that very moment to make a customer stop what they’re doing and check out the offer.  And while many marketers have heard of, or used, behavioral targeting and even geo-targeting, I’m betting that you haven’t gone as far as technographic or even weather targeting:

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Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
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Why emotional intelligence matters

Why emotional intelligence matters | digitalNow | Scoop.it
Oftentimes, the biggest obstacle for a new leader has little to do with how well she knows the job or whether she possesses the right technical skills. In fact, most leadership experts identify poor interpersonal qualities and practices as the main reason that so many new leaders stumble out of the gate. They suggest that such relational transgressions as not communicating often, not being available for people on a consistent basis and being unpredictable emotionally are primary contributors to new leaders failing to gain traction.
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Give Your Customers Face Time or Someone Else Will

Von Seeger agrees that emotional intelligence can mean the difference between success and failure in business.

“Throughout my meetings and travels, I was always asking myself: ‘How did I become so successful? What are the elements that people need in meetings?’”

Then it hit him.

“I realized that success is a combination of book smarts and street smarts,” he said. “But the glue that brings them together is emotional intelligence.”

Just what does emotional intelligence mean to von Seeger?

“I don’t have a definition or a formula,” he said. “You just have to work very hard. You don’t get street smarts by sitting in your office. You get it by talking to executives, and seeing what they do successfully and unsuccessfully.”

He explained his vision of emotional intelligence within the context of the most basic of human emotions.

“I compare it with love,” he said. “Do you have a definition for love? It’s something that happens. You have a rapport with executives. If you are authentic, approachable and articulate, you catch their attention.”

Spend Time with Customers
A component of emotional intelligence, von Seeger views the ability to build strong relationships as one of the most important skills one can have in business today.


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The importance of just starting - Crew blog

The importance of just starting - Crew blog | digitalNow | Scoop.it
We all have a way of transporting our mind into the future, whether it’s through planning and setting goals, or positive affirmations.

But for procrastinators, that vision is blurry. It’s more abstract and impersonal, and procrastinators often feel an emotional disconnect between who they are, and who they will become.

Another obstacle is what behavioral economists call Time Inconsistency—the human brain’s tendency to value immediate rewards more highly than future rewards.
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Here's Why Your Content Marketing Strategy is Totally Failing

Here's Why Your Content Marketing Strategy is Totally Failing | digitalNow | Scoop.it
Content marketing is something that everyone is doing, but not many people are very confident about it. You may have read CMI’s industry survey, which explained that only 9% of B2B marketers think their organization’s use of content marketing is “very effective.” That leaves the vast majority of the industry in a situation where they are not totally confident about their efforts.

This is a problem. If content marketing is the wonder technique that we think it is, shouldn’t we have a bit more confidence in it?

The core of the problem seems to be with strategy. The proof is in the data.

What we’re facing is an industry in which “strategy” – whatever that is – is either not working or nonexistent. Why? Because there isn’t a strategy at all.
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Navigating Successfully in an App-Centric World

Navigating Successfully in an App-Centric World | digitalNow | Scoop.it
As mobility has moved into the center of the enterprise, business and IT leaders have been forced to shift their focus to an app-centric environment. This means creating new apps, updating existing apps and managing all the apps, which includes building in robust security protections. A new report from Apperian, "2015 Enterprise Mobile App Trend Report," examined nearly two million app deployments across hundreds of thousands of enterprise users. It found that mobile apps are rapidly expanding beyond external customers and encompassing partners, dealers, contract workers and others. Organizations are using these apps to streamline core business processes and drive productivity. "While there are examples of successful apps deployed across entire enterprises, [there are] some remarkably innovative apps that are fundamentally changing how business is done—even when only one or two apps are deployed to smaller organizations or single teams," said Mark Lorion, CMO at Apperian. Among the key findings: Companies are developing portfolios and mobile apps to serve their workforce, and these apps tend to revolve around function rather than industry-related or companywide initiatives. Not surprisingly, technology organizations lead the way in deploying mobile apps.
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Want to be a better leader? Observe more and react less.

I would sum up my experience in four words: observe more, react less. I try to observe myself more disinterestedly and to avoid knee-jerk reactions to the rush of incoming stimuli and to situations that seem negative. Even if I don’t always succeed, I am more easily able to identify my weaknesses: my sense of insecurity, addiction to short-term benefits, and overemphasis on process-driven results. That helps me work smarter and lead better toward longer-lasting achievements.
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Number of distance learners continues to grow

Number of distance learners continues to grow | digitalNow | Scoop.it
The Babson Survey Research Group’s final annual report about online education shows the number of distance education students growing faster from 2014 to 2015 than the prior year, 3.9%, even while overall enrollments in higher education was down.
The proportion of chief academic leaders that say online learning is critical to their long-term strategy actually fell in 2015 to 63% from about 71% the year before, and while 60% of those at the schools with the highest distance enrollments say their faculty accept the “value and legitimacy of online education”, the average is just 29%.
Among academic leaders, 71% say learning outcomes in online education or the same or better than face-to-face instruction, good news considering more than one in four students take at least one distance education course.
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Strategy, Staffing, Budgets: Your Content Marketing Checklist

Strategy, Staffing, Budgets: Your Content Marketing Checklist | digitalNow | Scoop.it
Hiring the Right People
How do you know you have the right talent and skills on your content-focused marketing team? Mike Volpe, who served as CMO for a little software company that practically invented inbound marketing, has spoken extensively on what it takes to build and scale a stellar marketing team.

The skill mix he looks for has to serve the three stages of the buying process where marketing can have the most influence: attracting an audience, converting to leads and closing customers. Regardless of team size, more than half of your team should have strong competency in content creation and digital channels.

Don't limit your team to just content experts. Look to other marketing functions such as social media or demand generation, as well as subject matter experts or customer-focused team members in your organization. Lead and demand generation managers might not love writing content, but their conversion and campaign-driven approach can make them great sources for ideas and feedback on what will best serve the buying process.
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Blackbaud: Online, Mobile Giving Continues to Grow

Blackbaud: Online, Mobile Giving Continues to Grow | digitalNow | Scoop.it
A new study found that 2015’s charitable giving increased 1.6 percent over the previous year while online donations grew 9.2 percent in the same time frame. And don’t forget about mobile giving—14 percent of online donors are utilizing their smartphones and tablets.
“Charitable Giving Report: How Nonprofit Fundraising Performed in 2015,” an annual survey from Blackbaud, compiled data from more than 5,000 nonprofits that amassed $18.2 billion in donations, including about 4,000 nonprofits that submitted $2.2 billion in online funds. The survey deems itself the “largest analysis of overall and online giving data anywhere in the nonprofit sector.”
Blackbaud also broke down numbers by nonprofit size and sector. Small nonprofits (less than $1 million in total donations) continued to see the biggest year-over-year increase with a 5.5 percent bump in 2015. However, online giving increased across the board, with large ($10 million or more in total donations) leading the way with a 9.6 percent increase. Medium ($1 million to $10 million in total donations) and small charities were right behind with 9.1 and 8.3 percent gains, respectively.
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What Worries IT Organizations the Most?

What Worries IT Organizations the Most? | digitalNow | Scoop.it
IT employees and leaders have a lot to worry about these days, according to a recent survey from NetEnrich. For starters, they're spending too much money on technology that either doesn't get used or fails to deliver on its promises, findings show. They devote too many hours to "keeping the lights on" rather than innovating. And the increase of tech acquisition decisions being made outside of the IT department (shadow IT) elevates existing risks about cyber-security and business app performance. Meanwhile, tech departments are still struggling with a lack of available talent to support agility and business advances. "Corporate IT departments are in a real bind," said Raju Chekuri, CEO at NetEnrich. "On one hand, demand for the services they provide has never been greater. On the other hand, they're spread thin due to a lack of skilled, available resources. … The result is poor oversight of existing projects, fewer new projects and more shadow IT. What's needed are tools and teams … that automate infrastructure management, while freeing up internal teams to be proactive in their support of business users." An estimated 200 IT executives at large and midsize companies took part in the research.
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Why a CEO Must Always Know Their Audience

Understanding the Customer Journey as Well as the Customer

In addition to understanding the customer, there’s tremendous value in the CEO understanding the customer journey from initial exposure to a product or service to purchase (and hopefully repeat purchases). When a CEO makes the effort to not only understand the customer’s need, but also how they research their decision and the steps they take that culminate in a purchase, he or she gains a world of insight about what all teams (production, shipping, customer service, marketing, etc.) should be doing. Understand the rational and emotional makeup of the purchase journey, and a CEO has even greater insight.

What CEOs Can Do
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The Money In Open-Source Software

The Money In Open-Source Software | digitalNow | Scoop.it
Despite the growing popularity of open-source software, though, many open-source companies are not financially healthy. Just like eyeballs didn’t translate into actual online purchases during the first dot-com era in the late 1990s, millions of free-software downloads do not always lead to sustainable revenue streams.

Make no mistake, open-source software is a brilliant delivery model to drive user adoption, and it’s poised to drive increasing market value in the coming years. But it’s not a business model on its own.
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How the best acquirers excel at integration

How the best acquirers excel at integration | digitalNow | Scoop.it
Ground integration in the objectives of the deal
The integration of an acquired business should be explicitly tailored to support the objectives and sources of value that warranted the deal in the first place. It sounds intuitive, but we frequently encounter companies that, in their haste, turn to off-the-shelf plans and generic best practices that tend to overemphasize process and ignore the unique aspects of the deal.

Since the deal rationale is specific to each acquisition, so is the integration approach, and it’s important to think through the implications of the deal rationale and the sources of value for the focus, sequence, and pace of the integration. Consider, for example, the experience of two companies where R&D was a primary source of value for an acquisition. After prefacing their integration plans with a close review of their respective objectives, they each took a different approach to integration.
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Great Leadership: Learning from Start-ups: Speed Does Not Kill

It drives me crazy when I see leaders who believe they have time to ponder. As Mario Andretti, the famous race car driver, once said, “If your car is under control, you’re not driving fast enough” (and this is a man who knows what fast means). As recently as ten years ago, it took a lot longer to design and launch products, or even companies for that matter. But with improvements in technology, resources and cash available globally things happen much more quickly. We’ve all watched the decline of numerous companies who did not realize that the pace at which they were moving, while it might have sufficed before, was no longer going to work in today’s world. They sat by and watched their vaunted products, and in some cases the companies themselves, wither on the vine. In the past, corporate demises took decades, but today the same thing can happen in months and years.
           
I really don’t think leaders intentionally want to move slowly; but there are several factors preventing them from moving fast. Fear is a clearly an element. Fear can lead to endless requests for analysis, meetings, studies and other measures, whose sole purpose is to minimize risk and avoid making decisions. While some of that may have value, the problem is that the analysis is often too internally focused and the time spent reviewing the information exacerbates the fundamental problem itself. I believe that perfection never happens, and that therefore, “85% of very good, now” is a much better plan of action than 100% of perfect.
           
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AIIM Adds Content Marketing, Advisory Services

AIIM Adds Content Marketing, Advisory Services | digitalNow | Scoop.it
Changing Content Roles
The development is a response to dramatic changes in the content marketing space. "The traditional lines between structured and unstructured information — which served in the past to separate what was part of AIIM from what was not — have become so blurred as to be meaningless," Alan Pelz-Sharpe, Vice President at Digital Clarity Group, noted in a statement.

“Content has become so ubiquitous, voluminous, varied and critical to business processes that it is impossible to separate ‘content management’ as a separate discipline from business processes and applications."

Mancini told CMSWire he is "shifting gears." He plans to help companies with their go-to-market strategies and content marketing strategies, as well as being much more externally focused on evangelizing the space.

Navigating the Market
Part of the new advisory role will be helping organizations navigate the increasingly complex content management market, notable in part for the volume of vendors in the space. He noted that it is easy for users to get confused, and added that vendors need help with their positioning and their messaging.

“The market for me is very unsettled. It feels very much like it did in the late '90s when e-business was starting to sweep through," he said, adding that he thinks AIIM has the resources to "help people sort through that."

AIIM will also continue to produce its regular research and reports. 
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Higher Education's Critical Role in Increasing Opportunity in America: What Boards Should Know and 10 Questions They Should Ask

Higher Education's Critical Role in Increasing Opportunity in America: What Boards Should Know and 10 Questions They Should Ask | digitalNow | Scoop.it
Board members who want to be great stewards of the institutions they are entrusted to lead—today and into the future—must ensure two things: that they truly understand what the numbers say about their institution’s contributions to restoring opportunity in America and that they have capable leadership teams in place committed to aggressively expanding that contribution over time. In the end, it is a matter of leadership at every level.
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Mobile App Revenue Forecast: Spend Trends Through 2020

Mobile App Revenue Forecast: Spend Trends Through 2020 | digitalNow | Scoop.it
Global consumer spend on mobile apps is expected to grow 24% in 2016, reaching $50.9 billion—and eventually doubling from that level within four years to reach $101.1 billion in 2020—according to a recent report from App Annie.

The report was based on forecast gross spend by global users across Apple's iOS App Store, Google Play, all third-party Android app stores, Microsoft's Windows Phone Store, and Samsung's Galaxy Apps. The projections include revenue generated from in-app purchases, subscriptions, and paid downloads, but not advertising and e-commerce revenue.

The rapid mobile app revenue growth will be driven largely by two factors, according to the analysis: strong app adoption in developing economies, and mobile apps' ability to capture greater wallet share in mature economies.
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How to Get Site Visitors to Commit to Their Donation

How to Get Site Visitors to Commit to Their Donation | digitalNow | Scoop.it
When potential donors hit your website, the design should lead them easily to and through the donation process. Your main goal is to make the giving experience straightforward and boost the commitment level of someone who is thinking of donating.
 
At the most basic level, you should have a clear button on your website that takes donors straight to your simple donation page. But there’s a way to help donors begin the checkout process before they even get there.
 
Equipped with the right fundraising software, you can create a smaller, customized form on your webpage that donors can begin filling out, before they even navigate to your official donation page. This form can even include a suggested gift amount that makes it easy for donors to decide how much to give. When they hit submit, they’re taken straight to your donation page where their information has already been prepopulated. All they need to do is fill out the remaining fields, and voila! They’ve successfully completed their gift in seconds.
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Marketing Analytics Trends for 2016: Where, How, and Why Marketing Drives Revenue

Marketing Analytics Trends for 2016: Where, How, and Why Marketing Drives Revenue | digitalNow | Scoop.it
1. The use of predictive- and prescriptive-only analytics decline, and explanatory analytics rise

Predictive analytics is an incomplete approach because it only gives you a likely outcome if nothing changes. It doesn't tell you why outcomes are likely, the correlations driving those outcomes, or—perhaps most importantly—how to change those outcomes.

Prescriptive analytics is something of a step beyond predictive analytics in that it tells people not only where they're headed but also the moves they can make to improve the outcome. However, that is still basically a black box approach; most prescriptive platforms don't let people understand why the platform made certain recommendations.

Enter explanatory analytics. Marketers are smart people, and as such they (not computer code) should be asking the analytics questions, driven by their curiosity and intuition. They should then bring in the machine to investigate the correlations that matter.
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Next Stop, The Cognitive Business Era

Next Stop, The Cognitive Business Era | digitalNow | Scoop.it
3 Trends Feeding Into Effective Engagement
What this calls for is a fundamental rethink of how we work with one another digitally. We need to break out of the “productivity trap” to reach a higher level of effectiveness. We’ll start to outthink our distractions, our competition, and our limitations.

1. Virtual personal assistants make the leap from algorithmic consumer toy to cognitive business tool
It is physically impossible for the average person to process even a fraction of the information we are exposed to daily. Ninety-four percent of people reported feeling overwhelmed with information to the point of incapacitation at one point or another.

Many vendors are already experimenting with algorithmic and analytical approaches to help consumers prioritize and organize the incoming flood of consumer interactions: think Apple Siri, Microsoft Cortana, Google Inbox. 
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Deflating Common Mobile Content and Design Misconceptions

Deflating Common Mobile Content and Design Misconceptions | digitalNow | Scoop.it
True or False
Misconception: 'Write less content'
The idea that mobile content should be shorter and more to the point is now conventional wisdom. The argument goes that people no longer engage with deep-dive content on mobile due to the smaller screens and “on-the-go” nature of phones or tablets. 

But Google found that 90 percent of people use multiple screens sequentially, meaning users often take their experience from desktop to mobile whenever convenient for them. Some professionals make the mistake of offering less content on mobile than on desktop. If someone moves from desktop to mobile and can't find the content as they’d (understandably) expect, they’re going to have a poor experience.
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Reading Into Microsoft's Roadmap

Reading Into Microsoft's Roadmap | digitalNow | Scoop.it
Spotting the Trends
Microsoft successfully delivering features is not a breakthrough for the company, but the roadmap reveals a dedication to the iterative development and a commitment to listening to end users. The roadmap offers a self-service portal for users to inform themselves on new items in development, and timeframes for new features that will affect you and your company.

As organizations start utilizing the features available in Office and Office 365, they will be able to provide even more feedback than today. I predict we'll see a much bigger roadmap over the next 12 months and the transition to the ‘Cloud First’ culture will become a reality.
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Navigating Successfully in an App-Centric World

As mobility has moved into the center of the enterprise, business and IT leaders have been forced to shift their focus to an app-centric environment. This means creating new apps, updating existing apps and managing all the apps, which includes building in robust security protections. A new report from Apperian, "2015 Enterprise Mobile App Trend Report," examined nearly two million app deployments across hundreds of thousands of enterprise users. It found that mobile apps are rapidly expanding beyond external customers and encompassing partners, dealers, contract workers and others. Organizations are using these apps to streamline core business processes and drive productivity. "While there are examples of successful apps deployed across entire enterprises, [there are] some remarkably innovative apps that are fundamentally changing how business is done—even when only one or two apps are deployed to smaller organizations or single teams," said Mark Lorion, CMO at Apperian. Among the key findings: Companies are developing portfolios and mobile apps to serve their workforce, and these apps tend to revolve around function rather than industry-related or companywide initiatives. Not surprisingly, technology organizations lead the way in deploying mobile apps.
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How to ensure clarity in your communication

How to ensure clarity in your communication | digitalNow | Scoop.it
The burden of clarity in communication is always on the communicator. That is the person who is committed to the mutual understanding that must occur in order for effective communication to actually take place.

Why is it only up to that person and not their communication partner? It’s because unless we know they are a skilled communicator, we have no assurance they will have either the know-how or desire to accomplish this goal.
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Spend wisely, not more, on IT

Spend wisely, not more, on IT | digitalNow | Scoop.it
Spend wisely, not more, on IT
Recent research from the banking sector suggests that more IT investment doesn’t necessarily boost profits, but targeted investments in particular areas might.
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