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Winning the generation game

Winning the generation game | digitalNow | Scoop.it
“WHY do you pander to them?” This question kept being put to Marian Salzman, the boss of Havas PR, by her older workers in the days after the firm launched its...
Don Dea's insight:

One reason for optimism is that some of the things that supposedly make Generation Y different have been exaggerated, says Rich Floersch, head of HR at McDonald’s. In fact, they are “irked by the myths of having a sense of entitlement, having poor communication skills and being job-hoppers.” If they find a company that offers challenging work, a sense of purpose and development they will stay, he adds

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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Lead with the power of emotional appeal 

Lead with the power of emotional appeal  | digitalNow | Scoop.it
The most successful leaders are those who can remove their masks. They show who they really are and relate to colleagues by revealing their humanity. And how do you do that? One of the ways is to share your failures. Revealing vulnerabilities is an effective way to strip away your mask and help people understand that you’re just like them. You’ve had challenges. You’ve tried things. You’ve failed. Nothing more emotional than that. If you can help a colleague see you as a regular Joe or Jane who faced challenges, overcame them, and found success, you increase the chances to make a personal and lasting emotional connection.
For a master class in how lead with emotion, watch Steve Jobs’ 2005 Stanford commencement address. It’s one of the most moving and effective pieces of leadership I’ve ever seen. He gave the graduating class a great piece of advice and said, “For the past 33 years, I have looked in the mirror every morning and asked myself, if today were the last day on my life, would I want to do what I am about to do today? And whenever the answer has been no for too many days in a row, I know I need to change something.”
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Data scientists graduating now will reshape how data is used, managed

Now the tools are much better and we have graduates who have been trained on them, or at least are familiar with them. Additionally, they've come up thinking of data as central to everything and not just the sciences, or God forbid, marketing.

They've been taught to think of data as less than an isolated, fact-finding mission and more like space exploration where new worlds are discovered.

The same problem with generalizations apply here, of course. There are highly innovative and imaginative established data scientists and those who have little imagination among the newly graduated.

The important thing is to remember when you're looking to hire super-powers, choose the data scientists who are willing to "boldly go where no man has gone before." It isn't a matter of how newly minted the data scientist is, it matters only that they are willing to boldly pursue the future of business by taking big data further than it's ever been.
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Can't quit saying 'um' and 'ah'? Just learn how to use them better

People use about two filler words per 100 on average, and that can help a person understand a story better, says Scott Fraundorf, co-author of the listener recall study and an assistant professor in Psychology at University of Pittsburgh. The flipside of course is that using too many filler words can make comprehension harder. “A balanced way to use filler words might be to use a few, but not too many,” Fraundorf says.
As for which filler words to use, Cohen suggests like and I mean over uh and um.
“Some words are more easily identified,” says Cohen. “People know that um and uh, for instance, are ‘bad’ pervasive filler words. People are more forgiving, perhaps, when it comes to I mean or like.”
Where you place a filler word matters. There are two places in spontaneous speech where filler words commonly appear, Cohen explains: at the beginning (e.g. um, uh, so) and in the middle of a sentence (e.g. like, you know what I mean). Of the two, filler words located in the middle of a sentence—also known as discourse markers—are not as noticeable, and are not as readily perceived as a filler word, than those in the front and tail end of a thought.
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How to Really, Truly 'Think Outside the Box'

How to Really, Truly 'Think Outside the Box' | digitalNow | Scoop.it
"We frequently have delegations coming to Silicon Valley from ... all over the world ... and they're like: 'OK, what can we do to have our own Silicon Valley?' And then you sit down and [tell them] 'You want rule of law, you want ease of migration, you want ease of trade, you want deep investments in scientific research, you want no non-competes, you want a slew of labor laws to allow ease of companies to both hire and fire, you want the ability of entrepreneurs to start companies very quickly, you want bankruptcy laws that make it very easy to move on and start another company' and, at some point, the visitors get this stricken look on their face ... and they're like: 'What if we want Silicon Valley, but we can't do any of those things?'"

And this is how out-of-the-box thinking often goes in business. Companies and managers and team leaders want the benefits of out-of-the-box thinking, but they can't accept the thinking itself.

Out-of-the-box thinking is a skill that can be cultivated and developed over time. But with that new way of thinking, you need another set of skills to bring others along. Otherwise, out-of-the-box thinking can simply lead to wasted time, personal stigmatization and the loss of influence.

More to the point, far too many people in business believe out-of-the-box thinking is identical to "wild ideas" or "creative thinking." In reality, it requires a full, deep understanding of the box itself.

There are three categories of professionals who are masters of out-of-the-box thinking: opinion columnists, magicians and comedians.
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What Customer Loyalty Means in a Fear-of-Missing-Out World

What Customer Loyalty Means in a Fear-of-Missing-Out World | digitalNow | Scoop.it
The best programs provide some or all of the following to users:

Currency. Whether tangible or intangible, there is a clearly perceivable value exchange.
Community. Instead of stopping at the relationship between brand and consumer, emotionally connected programs offer consumers new connections to like-minded individuals, too.
Information. Top brands provide access to the latest and greatest trends, tricks, and tips to stay ahead of the game.
Entertainment. A fun, engaging, or distracting way to spend leisure time is essential.
Utility. Consumers expect an easy and intuitive way to learn and improve within a relevant area of interest.
Delight-Driven Loyalty

A perfect example of these principles comes in the growing arena of smart wearables. Fitbit might not be a traditional player, like Apple or Samsung, but the brand has built a loyal community through a strategy of continuous engagement.
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How to Message Your Way to a More Meaningful Connection

How to Message Your Way to a More Meaningful Connection | digitalNow | Scoop.it
four tips to message your way to a more meaningful consumer connection.

1. Personalize the experience

It's easy to get caught up in the all the tech innovation happening and lose sight of the art of personalization. But messaging enables one-on-one, personal connections at our fingertips. With behavioral insights on your side, a personalized experience can win a consumer over for life.

2. Provide a seamless experience

Forget omnichannel; consumers are on channel-overload. After all, you wouldn't halt an in-person conversation only to resume the same discussion over the phone. As more and more features make their way into messaging, the more it will be a one-stop-shop for consumers.

All-encompassing mobile messaging apps will keep conversations in one channel and simplify the path to a more connected experience.

3. Show emotion

Consumers want more than short answers and quick fixes to their problems. They want a meaningful connection. With messaging, brands can act quickly with empathy, warmth, and patience—giving consumers the personal connection they crave.

(Related read: "How to Have a Great Conversation with Anyone")

4. Use real-speak

Consumers want to feel they're in friendly, empathetic hands. Conveying a deep understanding of the situation keeps consumers content. But tapping into consumers' emotions must be done with the right balance of warm and positive language while not losing sight of the "why" behind each issue.
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The Nonprofit Business Model Changed

Donors have taken a new approach in moving money to a social problem by emphasizing the use of market-like financial tools. While in the past donors have taken a passive role, they now see a donation as a chance for long-term engagement with a charity.

Because donors are seeking long-term engagement, it is essential to have a three-year goal for your organization and to have specific and measureable goals. Show donors your progress, rather than just movement.

Report publicly on facts and figures before your donors ask for it. Younger donors want innovation. It is what they know and what they expect from you.

By embracing the prevailing standard of accountability and innovation set by the new demographic of donors, your organization will stand out in a competitive marketplace and continue to make strides towards achieving the goals set forth by your organization.
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The Client Didn't Tell You What They Expected - So It's Your Fault You Failed

The Client Didn't Tell You What They Expected - So It's Your Fault You Failed | digitalNow | Scoop.it
Communication – it’s something that we often talk about as a fundamental element in business. There needs to be a strong communications platform, whether unified or not, to ensure employees can collaborate, management can connect with staff and everyone can interact with clients. Too often, however, this approach is focused on the tools and not so much on how communication is managed.

To that end, it’s not unusual to see relationships break down due to a lack of communication. This is a common occurrence in the world of marketing. When a company launches a partnership with an outside marketing agency, there are certain expectations they have about how the relationship should go. The agency also has its own expectations. If the two don’t compare notes, it’s very possible that they are operating on two different wavelengths.

The company may expect one type of outcome, while the agency promotes another. If the two did not come to the same conclusion at the start of the relationship, success will be measured very differently by the respective entities. As a result, the company may see failure where the agency sees success. This lack of a meeting of the minds can quickly lead to an ended relationship, even before the contract runs out.
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Have a sense of humor and follow the Golden Rule

Have a sense of humor and follow the Golden Rule | digitalNow | Scoop.it
You need to respect people.

You need to be a good listener.

Treat people like you want to be treated. It's the Golden Rule.

People want their leaders to be honest with them, and I think people want direction from you.

Keep those things in mind all the time as you're making decisions.

If you are passionate about what you do, it's going to project.

Lead by example. I would never ask anyone to do anything here that I wouldn't do myself. I used to clean the toilets. I did everything. If people see that you're willing to do anything to grow your company, to get to that next level, it makes it easy for them to go: Well, if she's going to do it, I can do it, too.
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Fix or Eliminate these Five Meetings and Your Employees will Cheer

Fix or Eliminate these Five Meetings and Your Employees will Cheer | digitalNow | Scoop.it
While just thinking about that meeting calls back feelings of post bad meeting stress syndrome (an undocumented but frequently occurring phenomenon in the corporate world), it is illustrative of the power we have as managers and leaders to use these gatherings for good or evil. The balance of this article offers up some additional meeting-types that spread stress and strife. As the manager or leader responsible for pulling people together to communicate, share and generate ideas, you are well served by eliminating these meeting types from your routine.
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5 Ways to Make the Most of Your Nonprofit Board's Rolodexes

1. Dig into Their Professional Experience

Your board members are highly successful professionals. And, as we know, it's hard to do that without building a network of other successful professionals across an array of industries and sectors. Each of your board members brings to the table a host of potential donors, partners and, yes, other board members.

Ask them to reach out to their networks early and often. Most people like being asked for help and an introduction is a natural favor your board member can grant. Remember this as you recruit new members—deep pockets are nice, but in the absence of a fat checkbook, what about a fat Rolodex?

2. Tap Their Social Media Networks

Social media is an often untapped asset of your board members —specifically, their Twitter, Facebook, and Instagram accounts. Even if their followers already know your organization, hearing about it from a trustworthy and credible source helps extend your reach in new and exciting ways with virtually no resources spent on your part.

If you have (and you should) younger board members, urging them to use their social media accounts to boost your organization will not be seen as an imposition but a fun opportunity.
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6 Steps to Volunteer Happiness 

Nonprofits can create happiness with opportunities for autonomy, mastery and being part of something bigger. Operationally that means things like:
Aggressively asking volunteers to do meaningful work (autonomy)
Truly becoming a volunteer-driven organization (autonomy)
Recognizing those volunteers for having done that work (mastery)
Promoting volunteers to ever higher levels of decision-making (mastery)
Physically bringing volunteers together (part of something bigger)
Keeping volunteers and donors informed (part of something bigger)
By respecting the trifecta of satisfaction, and thoughtfully designing our interactions and positioning our volunteers and donors using the trifecta, we can increase their happiness and meet our goals. If we do our jobs well, they won’t even notice those laminate countertops.
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The End Of Advertising, As We Know It

1 - CEOs of large corporations still have not realized that the common global IT elements found in expense systems, HR systems, and travel systems are increasingly possible with media buying. There is no reason for all of the company to not use the same media-buying systems, globally forming an IT stack for marketing. It is essential that brand marketers control their software stack driving their business by owning the contracts.

2 - Historical control of media to a country level with brand managers and local marketing managers creates decision-making that is disaggregated. The massive strategic changes needed will not be decided by a babble of voices globally. When coal mines are closed and automobile factories are shut down, the local workers are not asked whether things can be changed to drive a strategic opportunity. CEOs of major corporations must drive the transformation.

3 - Agencies have little interest in revolutionizing a corporate business process. Inertia abounds when industries pass through the 6D.
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Scientists transform thoughts into speech – are thoughts the next data wave?

"We want to develop an implantable device that decodes the signals that occur in the brain when we think about a word, then turn these signals into a sound file that can be reproduced by a speech device."

So far, they've been able to reproduce a word a person just heard on a machine.

"We recorded electrical signals directly from the human language areas when a person heard words. We then decoded these electrical signals and were able to turn them into sound files that reflected what the person heard, with remarkable accuracy," Knight explained.

Knight's team was then able to decode speech as a person thinks of a specific word. This is done by direct brain recordings. "The new techniques and mathematical processing of the brain signals got us closer to the details we need to extract the signals that are relevant for reproducing speech," he said.

It's not hard to imagine using a future iteration of this technology to decode the thoughts of persons of interest in a criminal investigation or a wartime interrogation. Maybe for other purposes too. That would be the scary side.
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Cold showers are hard. That's why you should take one.

Cold showers are hard. That's why you should take one. | digitalNow | Scoop.it
The scientific evidence is there. Studies have shown that cold showers stimulate blood circulation, act as an anti-depressant, improve athletic performance, and can help with weight loss by burning off stubborn brown fat deposits. (See 5 reasons why you should take cold showers.) Despite knowing the benefits are real, however, very few people are willing to turn off the heat and stand under a stream of cold water. In the words of Carl Richards, a financial planner from Park City, Utah, “There is still this daunting gap between knowing I want to (and should) take the cold shower and actually doing it.”
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How I've Learned To Fight Loneliness And Isolation As A CEO

How I've Learned To Fight Loneliness And Isolation As A CEO | digitalNow | Scoop.it
. DON'T WAIT TO FIND PEER SUPPORT
For me, one of the most revelatory things was simply realizing that I wasn’t alone in being alone. Lots of other CEOs out there were experiencing the same challenges and going through the same emotions. I just had to look outside my own company and immediate circle to find them.

For me, the Young Presidents’ Organization (YPO), a group of CEOs from companies around the world, has been an incredible channel for connecting with peers who've had similar experiences. During regular meetings with my YPO forum group—eight to 10 CEOs or other top decision makers from non-competing businesses—we all share the challenges we’re facing and speak frankly about how we're trying to tackle them.

In 2009, when BuildDirect was teetering on the brink of collapse, I confessed to my forum mates that in about a month’s time we wouldn’t be able to make payroll. This was an incredibly scary thing to admit, but just being able to say it out loud to others helped me unlock the creative thinking it took to come up with a solution.

Bottom line: There are other people out there who have gone through the exact same challenges. Finding them—even if it means looking outside your company—is a first step toward overcoming isolation.
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What Does Verizon/AOL's Acquisition Of Yahoo Really Mean?

Video and mobile are good places to start. Yahoo brings BrightRoll, its video exchange, to the deal; Flurry, for mobile analytics; and something it calls Gemini, for native advertising. All three will be incorporated into AOL’s already robust ad-tech stack. BrightRoll will likely be integrated into AOL’s ONE by AOL video-tech stack. That video offering already includes  Adap.tv and PrecisionDemand, the connected TV targeting company.

There’s going to be a lot of heavy lifting, since Verizon continues to integrate AOL divisions.  And how will all the duplicated functions and capabilities be sorted out? That remains to be seen, and it’s going to take some time.

Yahoo’s so-called MaVeNS business (mobile, video, native, and social) generated $1.6 billion in GAAP revenue in 2016 and has generated more than $1 billion in mobile advertising dollars in 2015.
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How Can a Business Become a Digital Powerhouse?

How Can a Business Become a Digital Powerhouse? | digitalNow | Scoop.it
Navigating to a Digital Business Model

A starting point for navigating to a digital business model is to understand that it's critical to build a framework that supports intrapreneurial thinking, rapid piloting and testing, occasional failures, fast iteration, as well as a radically different business ecosystem that incorporates smart partnerships and concepts such as open innovation.

"It's important to take a people-first and outside-in approach," Accenture's Daugherty advises. "It's all about the kind of experience you create for your customers and how you can make your employees more productive. The ability to innovate on a regular basis becomes a core differentiator in a digital environment."

That's certainly the motivation at Florida Hospital's Celebration Health. The 203-bed facility, part of the Adventist Health System, handles about 10,000 surgeries annually.

"Providing an excellent patient experience has become a priority … along with the ability to ensure that we are using resources in the most efficient way possible," says Ashley Simmons, director of innovation development.
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Do Consumers Like Emojis in Marketing Messages?

Do Consumers Like Emojis in Marketing Messages? | digitalNow | Scoop.it
How do consumers feel about seeing emojis in marketing messages? Do their feelings toward emojis change depending on the type of message in which the emojis are included?

To find out, Appboy surveyed more than 500 individuals about their emoji perceptions, habits, and preferences.

Males are more likely to have a negative perception of emoji use in general compared with females, the analysis found. Some 72% of women surveyed say they love emojis whereas just 63% of men say the same.

Although consumers age 14-24 have a more favorable view of emojis overall, people age 25-44 are least likely to dislike emojis.
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Why Growth Hacking Fails

Why Growth Hacking Fails | digitalNow | Scoop.it
They’re not customer focused. Customers and prospects are not here to help your organization grow. They have their own goals and objectives, needs and wants. The second your marketing efforts start being about your own growth and not your customers’ needs, you will fall off the track.
There’s no there there. Make sure you don’t lose sight of the clear differentiators or value-added benefits that drew customers to you in the first place. If there’s nothing to make you stand out from other alternatives, why will customers continue to be drawn to your product or offering?
Promises are returned undeliverable.  Most promises to customers are made in good faith—companies really believe they can
                   Image via Pixabay
deliver what they say they will. However, more often than not, they haven’t thought of all the consequences, the repercussions of growing rapidly, the possibility that apps won’t work as expected or that customers will need a deeper level of support than they have planned. The result is broken promises and unhappy prospects or customers.
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How to Train Your Volunteers to Be More Productive

How to Train Your Volunteers to Be More Productive | digitalNow | Scoop.it
any volunteers are working from the goodness of their hearts, with relative knowledge of how a nonprofit operates. To avoid any confusion, part of the training should be to clearly define “nonprofit” in the function of yours specifically. Explain why nonprofits exist and how the typical nonprofit is run and organized, as well as the role of fundraising and the ethical considerations.
As most nonprofits revolve around the goal of fundraising, some training that elaborates on these practices is recommended. Several online sources, like the Foundation Center, offer free courses and self-paced tutorials on fundraising. Providing volunteers with a free option always is encouraged if further research or classes are required. Fortunately, many options exist in the form of free leader’s guides that can aid in seminars and general training.
For clarity, it also is suggested to include a training division mission in a nonprofit’s website, as the Center for Excellence in International Ministries does here, which states their purpose as an organization, needs and training objectives. This will provide a clear picture to both volunteers and prospective members.
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Executive Blogs: 7 Signs You Should Just Say No

Executive Blogs: 7 Signs You Should Just Say No | digitalNow | Scoop.it
Here are seven signs all leaders should look for that indicate it won’t be as simple as it seems.

You aren’t feeling the fire.
A blog is a reflection of the author, and something you have burning inside to share. A unique viewpoint, a well-honed perspective, a personal pursuit that feeds your soul. A ghostwriter can lay the kindling and work hard to build the fire, but if your daily actions don’t give off the same heat, your credibility could be at risk.
Instead: Look around your organization for people with passions that have the potential to ignite. Shining a light on them as guest bloggers can just as brightly reflect back on you.
You’re too disciplined.
Science shows we need to hear a new concept repeated seven times before it sinks in. A blog can reinforce key messages, but don’t expect to grow much of a following if every post is more of the same.
Instead: Use your blog to deepen understanding with context and examples your audience hasn’t heard. With exclusive videos, stories, and content, a great blog can bring familiar concepts to life.
You haven’t mapped your course.
A Google search for “Best Executive Blogs” is a winding road of great expectations that’s littered with 404 errors, dead ends, and shrines to 2012. When the excitement of inspiration begins to feel more like a burden, you won’t want to find yourself stranded at the bus stop next to a poster for Nickelback: The Here and Now Tour.
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Lead with the power of emotional appeal 

Lead with the power of emotional appeal  | digitalNow | Scoop.it
The most successful leaders are those who can remove their masks. They show who they really are and relate to colleagues by revealing their humanity. And how do you do that? One of the ways is to share your failures. Revealing vulnerabilities is an effective way to strip away your mask and help people understand that you’re just like them. You’ve had challenges. You’ve tried things. You’ve failed. Nothing more emotional than that. If you can help a colleague see you as a regular Joe or Jane who faced challenges, overcame them, and found success, you increase the chances to make a personal and lasting emotional connection.
For a master class in how lead with emotion, watch Steve Jobs’ 2005 Stanford commencement address. It’s one of the most moving and effective pieces of leadership I’ve ever seen. He gave the graduating class a great piece of advice and said, “For the past 33 years, I have looked in the mirror every morning and asked myself, if today were the last day on my life, would I want to do what I am about to do today? And whenever the answer has been no for too many days in a row, I know I need to change something.”
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Major Gift Lessons 

1. Keep it Simple
People are busy and have limited attention spans. O’Leary suggests making sure you can explain your business to an 8-year-old. It helps to think of your fundraising pitch the same way. If it takes more than a couple sentences to explain the opportunity you’re presenting, you need to go back to the drawing board.
Tip: Practice making your key points using plain language. I used to practice my asks on my son until I could get him to understand them. Practice on your own kid, someone else’s kid or, at least, someone who doesn’t work where you work. Another way to stay simple is to use the Flesch-Kincaid readability tests when crafting your solicitation. They keep language at a seventh-grade level.
2. Keep it Lively
Reframe your ask into a story, and use great storytelling 
techniques. Human beings are wired to listen to stories, and will pay greater attention than they will to a dry, fact-filled narrative. Make it compelling. There are two protagonists: your beneficiary and your donor. The beneficiary encounters all sorts of trials and travails. Paint that person as vividly as you can. Then make the donor the hero who helps the beneficiary overcome the troubles.
Tip: Get in touch with why you’re asking and engage your own passion. Authentically share your passion. Don’t make asking just a chore. Make it about crafting a captivating story. Once upon a time (introduce the current situation/problem) there was a young girl who lived (introduce the potential beneficiary). She faced many challenges (outline the emotionally charged issues) until one day (introduce your solution, and how the donor can help create a more positive outcome). And never forget that the best way to get someone to listen is to be 
passionate. Passion truly is contagious.
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5 Requirements Of A Major Gifts Officer

experience has shown that there are certain noticeable characteristics about a person that could point to someone being a good choice for the job of major gifts officer.

The characteristics are:
• Passionate about the work;
• Believes in the mission;
• Knows where the big fish could be;
• Always has a plan to achieve positive outcomes; and,
• Adaptable to the unexpected opportunity.
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