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Winning the generation game

Winning the generation game | digitalNow | Scoop.it
“WHY do you pander to them?” This question kept being put to Marian Salzman, the boss of Havas PR, by her older workers in the days after the firm launched its...
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One reason for optimism is that some of the things that supposedly make Generation Y different have been exaggerated, says Rich Floersch, head of HR at McDonald’s. In fact, they are “irked by the myths of having a sense of entitlement, having poor communication skills and being job-hoppers.” If they find a company that offers challenging work, a sense of purpose and development they will stay, he adds

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
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Microsoft's Data Culture: It Just might work

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Developing the ability to convert data into the fuel for ambient intelligence is an ambitious challenge. It requires technology to understand context, derive intent and separate signal from noise. Building out a comprehensive platform that can enable this kind of ambient intelligence is a whole company initiative that we are uniquely qualified to undertake. 

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Does software stand a chance?

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Does Software Stand A Chance?

Are software companies doomed? Mostly, yes. While large enterprises persist in wanting to install and run software in data centers behind their firewalls, approximately none of them love the current enterprise sales model that has them dickering over massive discounts on overpriced license and maintenance contracts.

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Goodwill Investigating Possible Theft of Credit Card Data

Goodwill Investigating Possible Theft of Credit Card Data | digitalNow | Scoop.it

“At this point, no breach has been confirmed, but an investigation is underway,” the statement said. “Goodwill Industries International is working with industry contacts and the federal authorities on the investigation.” The agency said it would “work proactively with any individual local Goodwill involved, taking appropriate actions if a data compromise is uncovered.”An unusually high number of fraudulent purchases tied to cards used at its thrift stores led authorities to contact Goodwill on Friday about a possible data breach.

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Craft A Technology Strategy To Win The "Mobile Moment"

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Mobile has increasingly become the go-to device to fulfill a consumer need. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there?

Whatever the question, consumers increasingly expect the answer to be on the phone. This is the mobile mind shift: The expectation that you can get the information you want, right there in the moment when you need it.

The new battleground for customers is in this mobile moment—the instant in which the customer is seeking an answer. If you're there for them, you’ll gain their loyalty; if you're not, you'll lose their business. But while both entrepreneurial companies like Uber and huge corporations like American Airlines are winning in this mobile moment, the majority of firms still think "we’ll build an app" is the solution to serving customers in their mobile moments.

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The Emergence Of The Third Generation Enterprise Mobile Platform

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Mobility is one of the most transformational trends in the modern enterprise. Smartphone and tablets have changed how employees fundamentally use their computers, which means the entire notion of enterprise productivity and software development must be rethought. Many companies are on the forefront of the changing enterprise, but as companies catch up, the target moves yet again.

Despite its importance, most organizations still experience tremendous challenges when selecting an enterprise mobile platform. The reason organizations struggle is based on an incredibly simple factor: fragmentation. In order to address these challenges, we believe the enterprise mobile market is heading for a level of consolidation that will produce what we call the third generation enterprise mobile platform.

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Among Mobile App Developers, The Middle Class Has Disappeared

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If we chop off the top and the bottom of the market, that leaves a “middle class," which is extremely poor, struggling to make any kind of money. About 22% of developers earn between $100 and $1000 a month off their mobile apps. The higher end of that scale isn’t bad for hobby developers, but professional app makers can’t get by on that. VisionMobile draws an “app poverty line” at apps that make less than $500 a month, leaving 69% of all app developers in this category.

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10 Emerging IT Techniques, Tools and Platforms

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As a CIO, you're likely more focused on the proverbial big picture with respect to how IT can best support business strategies. Still, you need to stay abreast of the wealth of new tech tools, techniques and platforms which are building a buzz among your employees. After all, not only will you earn techie points for recognizing the assortment of emerging lingo referencing IT approaches and resources, but demonstrating the capability to discuss why they matter. Toward this end, we present 10 up-and-coming best practices, tools and platforms from the tech advisory board for ThoughtWorks, a software design, creation and delivery company. They are currently featured in the most recent edition of a regular report called the "Technology Radar," which is now in its fourth year. Through the report, ThoughtWorks hopes to encourage more forward-spinning information sharing among tech professionals. "Having a radar helps people think about which technologies they should investigate (and) when to be more or less aggressive about adoption, (making) for more intelligent decision making," says Neal Ford - See more at: http://www.cioinsight.com/it-strategy/enterprise-apps/slideshows/10-emerging-it-techniques-tools-and-platforms.html/#sthash.jV3VcflB.dpuf

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Redesigning The Bible With Readability In Mind

Redesigning The Bible With Readability In Mind | digitalNow | Scoop.it
The goal of the Bibliotheca project is to print a Bible that you'll want to read cover to cover.
Don Dea's insight:

The idea behind Bibliotheca is simple: What if we printed the Bible as if it were just another long book? Instead of trying to cram the 726,000 words of the New International Version of the Bible into a single volume, Bibliotheca splits it up into four attractive hardcover volumes, two each for the Old and New Testament. This is designed to make the typographical layout roomier and more psychologically approachable. Couple that with the adoption of a larger, custom sans serif font, line lengths optimized for readability, and the abandoning of verse numbers, and you have a Bible that wants to be read like a short story collection-- even if its page-to-text proportions are based on the dimensions of the Ark of the Covenant (and they are!).

It might seem like a relatively strang

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With Onion-Infused Paper, You Can Really Pour Your Emotion Onto The Page

With Onion-Infused Paper, You Can Really Pour Your Emotion Onto The Page | digitalNow | Scoop.it
This notebook is engineered with tear-producing chemical compounds.
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Notebook company Magnus Ferreus has apparently engineered paper infused with onion compounds and is about to unleash the product on the stoic, serious, and unsuspecting Japanese. Just as when your knife slices into an onion, the scratching of your pen against Onion Note paper will release the tear-inducing chemical irritant, propanethiol S-oxide. Give it a try, but keep some tissues handy or you won't be able to read a single word on page.

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Airbnb Unveils A Major Rebranding Effort That Paves The Way For Sharing More Than Homes

Airbnb Unveils A Major Rebranding Effort That Paves The Way For Sharing More Than Homes | digitalNow | Scoop.it
Airbnb is laying the foundation for marketing a slew of new sharing-economy services down the road.
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Most of all, though, it's a tiny symbol of Chesky's ambitions for Airbnb: to create an experience worthy of its guests' and hosts' memories, and to build a magical brand that everyone wants to be a part of. Chesky knows it's a rare achievement; few "super brands," he says, are able to have such a cultural impact as Coca-Cola, Disney, or Apple.

"We get compared a lot with Uber, Lyft, Dropbox, and Instagram; these are all really good brands," Chesky says. "It's an honor to sit next to them. But it's not enough."

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The Science Of Cool

The Science Of Cool | digitalNow | Scoop.it
What makes one consumer design cool and not another?
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Take a look at the two water bottles below. The one on the left is pretty much your standard water bottle design: tall, clear, probably crinkly. The one on the right feels a bit less conventional, with its sleek aluminum shell shaped like an Erlenmeyer flask. In a survey of which is cooler, the bottle on the right would win right away, though both bottles serve the very same function.

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Creating value in today's New Brand World...

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1. Marketing materials don't have to cost a lot

Yes, you can create a TV/video commercial, and a pretty damn good one, for under $50,000. Basically that leaves $300,000-$400,000 or more to get exposure for your message.

With new technology, hungry talent, and people looking to make their mark in the entertainment business, the execution of a spot can be done very affordably. If you know your brand and it is being managed with the right message to the right people, putting it on video does not have to be expensive; and it can still be fun, fresh, educational—and get noticed. You can get logos and graphics designed by talented up-and-comers; you can get celebrity endorsements for little or no dollars.

If the brand fit is authentic, the message is on target, and the ultimate program is win-win for those involved, you can often do a lot with little up front investment.

2. Pay what something is worth, not what it costs

Prices are always negotiable. In general, you can get the product done or the media needed for a price that is in line with the value it creates. Recently, we negotiated 40% off the original quote for the media costs of a print ad in a major consumer publication with no sacrifice in placement. If you don't ask, you won't get.

3. Work with people who offer value

The work day is long. With Internet, email, and mobile devices, ideas come at all times of the day and night. There is little divide between work life and home life. Work is life and life is work, and it all fits together. Just make sure your intrusions are giving you value, interesting insights, and offering return on your time



Read more: http://www.marketingprofs.com/articles/2014/25573/its-a-new-brand-world-14-things-you-need-to-know-about-marketing-communications-today#ixzz38A7Kpvhm

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World's Creepiest Filing Cabinet Literally Chases People

Don't forget that your data follows you around, too.
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The piece, I Know What You Did Last Summer, follows people around the lobby of the Royal College of Art. It's a traditional two-drawer gray filing cabinet, perhaps a little anachronistic in the modern white lobby. But it's nothing that would seem, in any way, unusual. Until, that is, the filing cabinet starts chasing you around.

Inside the body of the filing cabinet is an electric wheelchair, along with a motor, an Arduino microprocessor (an inexpensive, open-source board), and distance sensors to make sure that the filing cabinet doesn'tactually run into anyone. And that's critical, we think, because the filing cabinet is programmed to notice you when you walk in, and to follow you around like an eager puppy.

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Hey Google Hangouts, Skype Now Offers Free Screen Sharing And Group Calls, Too

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Skype also made screen sharing free for all group video calls, which is a key for businesses that collaborate remotely. So even as it looks to compete against popular consumer-oriented tools like Google Hangouts, Skype's focus on appeasing the enterprise shows that Microsoft still knows where its bread is buttered.

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Disruption Is A Stupid Word Anyway

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Disruptive innovation is a theory about why businesses fail. It’s not more than that. It doesn’t explain change. It’s not a law of nature. It’s an artifact of history, an idea, forged in time; it’s the manufacture of a moment of upsetting and edgy uncertainty. Transfixed by change, it’s blind to continuity. It makes a very poor prophet.

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How The Web Is Reshaping Business In Its Image

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Where software used to be written from scratch in a highly complex and lengthy process, creating new products is now often a matter of choosing open source components and stitching them together with code.... The complexity of today’s software lies less in the authoring, and more in ensuring that the new software will work across a diverse set of operating systems and platforms right away.

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5 Ways To Truly Change Your Management Style

As is with each stroke of an artist's brush, every management decision, every corporate downsizing and every improvement initiative reveals something...
Don Dea's insight:

Chief executives looking to understand their own cultural challenges can begin by asking themselves six simple questions.

  1. Do employees see their potential when they walk into or out of work?
  2. What do I want them to see and experience while working here?
  3. Are employees eager, cooperative and curious, or simply looking for the emergency exit when they come to work?
  4. Is the experience I’ve created different than the one I promised myself, my spouse and board of directors?
  5. What am I willing to do to improve the experience employees have while at work?
  6. Why do I treat my employees differently than I treat my own family?
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The Secret of Effective Motivation

The Secret of Effective Motivation | digitalNow | Scoop.it
Encourage people to do something for its own sake, not for its benefits.
Don Dea's insight:

The implications of this finding are significant. Whenever a person performs a task well, there are typically both internal and instrumental consequences. A conscientious student learns (internal) and gets good grades (instrumental). A skilled doctor cures patients (internal) and makes a good living (instrumental). But just because activities can have both internal and instrumental consequences does not mean that the people who thrive in these activities have both internal and instrumental motives.

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In Praise of Mistakes Made for the Right Reasons

Show me a mistake-free leader, and I'll show you someone hiding from the real issues confronting the business: people and strategy.
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Even in our data-driven world, selecting and then executing a strategy is like walking through a minefield on a fresh lava-flow blindfolded. There’s a high probability that somewhere between choice of path and the journey down that path, you will misstep with painful results. Assuming the essence of the strategy is sound, often, you can recover, adapt and proceed from execution missteps. These non-fatal errors are powerful learning experiences, teaching you and everyone around you how to spot gaps, fill in blind-spots and redouble efforts to get execution right.

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Hadoop is big, and it's only getting bigger. But at whose expense is it growing?

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There are two realities here: One reality is that Hadoop, the open source software platform managed by the Apache Software Foundation, doesn't threaten yesterday's data warehouse workloads, and it won't anytime soon—or ever—even though a zero-sum data infrastructure market makes for good reading. The other reality is that for reasons of cost and flexibility, more and more enterprises are moving to Hadoop.

The question is: Will vendors like Oracle, Teradata and IBM be able to embrace and extend Hadoop in time?

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The Video Consumption Habits of US Consumers

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More than half of US consumers (59%) say their television set is being transformed into an overgrown monitor for viewing content they select from an online device, according to a recent report from Adroit Digital.

Men and young adults are significantly more likely to say so than women or older adults: 69% of men surveyed agree that their TV set is becoming a big monitor to display digital on-demand content, compared with 51% of women. Also, 63% of people age 18-24 agree, compared with only 47% of people age 45+.



Read more: http://www.marketingprofs.com/charts/2014/25544/the-video-consumption-habits-of-us-consumers#ixzz38A8vaZse

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How to Become a Revenue-Driven Marketer

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Start at the top to create a revenue-generation marketing plan

The first step in the revenue marketing process is to look at your company's overall business plan, including the revenue goal. Your marketing plan should align with the business priorities and goals for your company as set out in the company plan.

You then determine the percentage of the overall revenue goal that marketing should contribute. Though the percentage will vary by industry, in our experience it's not uncommon to see targets starting at 30% or even higher. Based on that target, you can set performance goals for the demand waterfall, including the number of visitors, leads, opportunities, and closed deals you need to make your revenue quota.



Read more: http://www.marketingprofs.com/articles/2014/25596/from-demand-generation-to-revenue-generation-how-to-become-a-revenue-driven-marketer#ixzz38A8clW5j

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Email and Direct Traffic Drive Most Sales

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Email marketing generated 26.7% of retail purchases made on phones in 1Q14, compared with only 20.9% of sales on desktops and 23.1% on tablets.

Direct traffic also drove a larger share of purchases on mobile phones compared with desktop, with one-third (32.9%) of sales coming from shoppers who went straight to online stores/apps.

On tablets, paid search was the leading marketing channel in 1Q14, driving 24.8% of sales.



Read more: http://www.marketingprofs.com/charts/2014/25569/mobile-and-e-commerce-email-and-direct-traffic-drive-most-sales#ixzz38A8H5boZ

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What Are Americans Most Stressed Out About?

What Are Americans Most Stressed Out About? | digitalNow | Scoop.it
A new survey of 2,500 American adults offers insight into top sources of stress and how people cope.
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as stress often goes hand in hand with insomnia, the most common response to stress overall was sleeping less than usual

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Want A Standing Desk? You're Sitting On One

Want A Standing Desk? You're Sitting On One | digitalNow | Scoop.it
A portable, simple way to get your butt off your chair. All you need is . . . a chair.
Don Dea's insight:

Or, you could try the StorkStand, an idea that recently passed its fundraising goal on Kickstarter. It doesn't have the appurtenances of some of the other designs. But it does offer portability. You can make a standing desk anywhere--all you really need is the backside of a chair.

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