digitalNow
Follow
Find
22.5K views | +11 today
 
Scooped by Don Dea
onto digitalNow
Scoop.it!

Top 10 eLearning Industry Trends For 2013

Top 10 eLearning Industry Trends For 2013 | digitalNow | Scoop.it
Don Dea's insight:
  1. eLearning On Tablets and mEnablement

From ‘just another type of PC’ to ‘an interesting media consumption device’, tablets have come a long way in a short time. Overall, the tablet market is showing exponential growth with tablet sales touted to overtake that of notebook PCs with an estimated volume of 240 million units sold worldwide by end of 2013 (by Tech-Thoughts). In the enterprises too, the usage of tablets for business related activities and enterprise mobility is on the rise, making eLearning on tablets almost a necessity.

more...
No comment yet.
digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
Your new post is loading...
Your new post is loading...
Scooped by Don Dea
Scoop.it!

The Buzzkill Boss

Leaders with a rewarding home life showed up to work more enthusiastic, spreading positive vibes.
Don Dea's insight:

The authors suggest that firms could use these findings to try to stop detrimental family–work emotions spilling over from leaders to followers at two points. Obviously, getting to the root of work–family conflicts is the first stage. Ways of making work and family demands more manageable for leaders include scaling back office hours and implementing a flexible schedule that includes more telecommuting.

If the problems persist, however, companies should consider a second phase of introducing social support at work. Inviting managers to blow off steam on a regular, formalized basis by meeting with advisors or counselors may prohibit them from unwittingly venting their negative emotions in front of subordinates. At the very least, leaders must be reminded that, because they are highly visible and respected members of the organization, their attitudes can be contagious.

But some of the onus rests with supervisors themselves, who should view a fulfilling home life as an essential aspect of offsetting all the stress and responsibility they encounter at work. Sure, you can always hire a nanny or maid to help with chores around the house. But a deeper investment in the home realm—making a point of taking family vacations instead of golf trips with work buddies, for example—can also lead to success in the professional realm.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Is Your Leadership Style Right for the Digital Age?

Is Your Leadership Style Right for the Digital Age? | digitalNow | Scoop.it
Advancement in digital technologies has disrupted everything, including leadership styles, according to the authors of this opinion piece.
Don Dea's insight:

Building Today’s Digital Leadership Styles

Leaders who wish to add co-creation to their playbook should be guided by the following four guidelines:

Understand your innate preferences. Everyone is naturally inclined to a particular style of leadership. Assess your own capability with each of the four leadership styles. Take a test at www.digitalgrader.com/leadership-survey.

Find mentors to support your development. Seek out leaders with strengths in this new style of leadership. It is hard to change without support, and mentors provide external perspective and give practical ways to change your approach. Reverse mentoring, where younger employees advise the leadership, is also a great option for leaders coming up to speed on new digital technology and cultural shifts.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

When Do People Use Mobile Apps Most?

When Do People Use Mobile Apps Most? | digitalNow | Scoop.it
Mobile - Mobile app usage tends to reach its daily peak in the evenings around 8 PM, according to recent research from Localytics.
more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Six Crucial Attributes of a Successful Business Blog

Six Crucial Attributes of a Successful Business Blog | digitalNow | Scoop.it
Content - Investing in owned media, such as a corporate blog, is crucial to a company's success in content marketing. But what does it take to launch and sustain a successful business ...
more...
No comment yet.
Scooped by Don Dea
Scoop.it!

How the Big 4 Social Platforms Differ: Members vs. Visitors

How the Big 4 Social Platforms Differ: Members vs. Visitors | digitalNow | Scoop.it
Social Media - Facebook has the most global members of any social network but YouTube has the most monthly visitors, according to a recent report from Global Web Index.
Don Dea's insight:

Facebook has the most global members of any social network, but YouTube has the most monthly visitors, according to a recent report from Global Web Index.

The report was based on data from Global Web Index's panel of Internet users age 16-64 from 31 countries (China excluded). Panelists were asked about their habits on four major social networks: Facebook, Twitter, YouTube, and Google+.

Some 81% of panelists are Facebook members, the most of any of the four social networks examined. Facebook also has the highest percentage of active users (42% of panelists).

However, YouTube has the most monthly visitors (i.e., people who do not necessarily log in) of the four networks. Some 82% of panelists say they visited YouTube in the previous month.



Read more: http://www.marketingprofs.com/charts/2015/26999/how-big-4-social-platforms-differ-members-vs-visitors#ixzz3T7qDdCBU

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Making the Big Behaviour Breakthrough

Making the Big Behaviour Breakthrough | digitalNow | Scoop.it
A 2008 Harvard Business Review survey involving 125,000 participants at companies in more than 50 countries found that three out of every five companies surveyed rated their organizations as weak at execution. This sounds shocking. But understanding why so many managers have such little faith in their organizations’ ability to execute strategies isn’t hard if you look in the right place.

Superior execution requires more than just having superior strategy, superior processes and superior technology. Achieving any of these three things on their own isn’t enough to get things done right. Nailing all three at the same time also won’t suffice, at least not without achieving something else. To perform well over the long term, you need something basic and seemingly ordinary — appropriate behaviour. As a result, if you are seeking improved results, you need to focus on importing new behaviours. It’s that simple — and that difficult. And that’s why understanding how and why people do what they do is just as vital in the business world as it is in medicine.
more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Learning from Boardroom Perspectives on Leader Character

Learning from Boardroom Perspectives on Leader Character | digitalNow | Scoop.it
Don Dea's insight:

The following survey results also help paint a clear picture of boardroom perspectives on leader character:

  • 70 per cent of respondents believed that boards spend insufficient time addressing or assessing the character of potential nominees to their boards, notwithstanding the fact that they believe that character is very important.
  • 79 per cent of respondents agreed that it is difficult to assess character compared with assessing competencies. But more than 60 per cent of respondents believed good interviewing and deep reference checking can be successfully used to assess character.
  • 64 per cent of respondents believed that the educational system does a poor job of developing character and an overwhelming 92 per cent believed business schools need to better address character-related issues.
  • 66 per cent of respondents believed character can change after someone becomes an adult.
  • 82 per cent of respondents believed early workplace experiences can have a substantial impact on character formulation.
  • 92 per cent of respondents believed that a critical role of the board is to evaluate the character of their CEOs and C-suite executives.
  • Finally, 94 per cent of respondents agreed that the character of the CEO has a tremendous impact on the effectiveness of the board. We ran statistical tests to explore whether gender and years of experience on boards affected the results; however, no significant differences in responses emerged.
more...
No comment yet.
Scooped by Don Dea
Scoop.it!

The Big Four: Crossing the big gray line

The Big Four: Crossing the big gray line | digitalNow | Scoop.it
Don Dea's insight:

Advertisers have long lusted after the adults 18-49 demographic, and most broadcast deals are made based on those ratings.

But suddenly, for the first time ever, the average TV viewer does not fit into that demo.

This year the median age of viewers on the Big Four networks in primetime has crept above 50.

It’s 50.2 as of the end of January, according to Nielsen data crunched by Horizon Media’s Brad Adgate. That’s up from 48.9 at this time last year.

While the median age has been rising for years, the surge past 50 likely reflects the new ways people are consuming video. Young people watch less traditional television and more on second screens such as iPads and smartphones.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Word of mouth is worth $6 trillion in spending

A recent study by (admittedly biased) Word of Mouth Marketing Association found that online and offline word-of-mouth recommendations account for 13 percent of consumer sales, which works out to a total of $6 trillion in spending annually.

For higher-priced categories word of mouth is an even larger factor, accounting for nearly 20 percent of sales.

While social media no doubt plays a role, traditional face-to-face word of mouth produces about two-thirds of WOM’s measured business impact, compared to just one-third for online WOM.

The study also estimates word of mouth amplifies the effect of paid media by 15 percent on average, and that its impact happens closer to the time of purchase than traditional media, usually within two weeks.
more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Stop Apologizing for Wanting Work/Life Balance

Stop Apologizing for Wanting Work/Life Balance | digitalNow | Scoop.it
What if we treated our career like a client project? The story of one artist's quest to design the life that was right for her.
Don Dea's insight:

My fear was that I’d inadvertently trick myself into working these crazy stretches, forgetting about the payoff.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

3 Hidden Features of Google Analytics

3 Hidden Features of Google Analytics | digitalNow | Scoop.it
3 amazing Google Analytics features your small business should be using!
Don Dea's insight:
  1. The Term Cloud

Google Analytics has introduced a new tool called the Term Cloud, and it can dramatically reduce the amount of time you spend on keyword analysis. While it’s worth looking into the finer points of data once in awhile, Term Clouds can let you quickly view the results of paid and organic keywords in either a percentage or table format.

  1. In-Page Analytics

If you love visuals, then you’ll love the In-Page Analytics feature of Google Analytics, which many users tend to overlook. This tool is essential if you’re interested in finding out whether your website layout is helping you reach your goal, whether it’s to drive sales or raise awareness of your company. You can use In-Page Analytics to determine how people are navigating your site. The feature shows the percentage of clicks that certain areas of your website are receiving.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Digital Marketers Must Own the Customer Lifecycle

Digital Marketers Must Own the Customer Lifecycle | digitalNow | Scoop.it
Marketers have traditionally been focused on the front-end of the customer relationship -- things like brand awareness and lead generation. But in today’s digital world, marketers can't simply hand over that relationship to the sales department.
Don Dea's insight:

But today, marketers are the tip of the spear when it comes to nearly every customer interaction. That's because interactions happen digitally, and marketers are the owners of the digital relationship. Marketers can't simply hand over the digital relationship; they must guide the customer throughout the entire lifecycle.

Of course, this is uncharted waters for marketers.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

The 4 Golden Rules of SEO for 2015

Don Dea's insight:

1. The Importance of Long-form Content

Google has consistently told marketers attempting to rank more highly on its search engine that content quality is much more of an important factor than how much content is posted or how fast. Long-form content usually provides more value for readers, which means Google is more likely to rank it higher in search results.

2. Mobile Continues to Grow

The rate of use of mobile devices has grown tremendously over the past few years. It’s now estimated that 9 out of every 10 American adults has a cellphone, and nearly 6 out of every 10 has a smartphone. This trend is not lost on Google and other search engines. They know that more and more people are now browsing to websites on mobile devices, which means they need to have an experience that can be loaded clearly on these devices. This year, mobile optimization will be one of the SEO rules that is more important than ever.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Five Key Metrics You Need to Create a Customer-Centric Company

Five Key Metrics You Need to Create a Customer-Centric Company | digitalNow | Scoop.it
Metrics & ROI - To ensure a customer-centric vision takes root in your marketing organization, you need to establish clear metrics that are linked to the company's strategic, operational, and financial goals.
Don Dea's insight:

Five Metrics Categories

The metrics you choose should fit the business model and strategy you create. In working with companies on this journey, we have found that organizations need at least one metric from each of the following five categories:

1. New-business metrics

These are metrics related to acquiring new customers and to closing new deals related to the customer targets defined in the strategy. Some common metrics in this category include new customer acquisition, net new deals, attach rates, upgrades, market share, and revenue. Remember, it's not about the number of new customers or deals, it's about measuring whether the strategy is working and producing the desired outcome.

2. Competitive metrics

These metrics provide some level of insight into how well your customer-centric strategy is working compared with your competitors'. Metrics to consider in this category include rate of customer acquisition, market share, and growth rate comparisons by industry/vertical, by geography, etc. Win/loss metrics fall into this category as well. Again, you are selecting the metrics that will best enable you to decide how well the strategy is working and what adjustments are needed.



Read more: http://www.marketingprofs.com/articles/2015/27094/five-key-metrics-you-need-to-create-a-customer-centric-company#ixzz3T7rPT62m

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Six Content Marketing Myths—Busted

Six Content Marketing Myths—Busted | digitalNow | Scoop.it
Content - B2B content marketers consistently cite creating content that engages as a top challenge. Making the task harder still are marketers' preconceptions. Here are reality-based strategies that counter those myths.
Don Dea's insight:

It's easy! We'll just pull stuff out of our brains

Reality: Brain extraction is a painful process that often results in a mess

When we imagine that we will simply sit down (or, more typically, someone else will sit down) with the intent to create, and then meaningful and readable content will come pouring out, we are kidding ourselves.



Read more: http://www.marketingprofs.com/articles/2015/27072/six-content-marketing-mythsbusted#ixzz3T7r2oIS4

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Managing to Lead

Have you ever been managed by someone who didn’t lead? That must have been awfully discouraging. Well, how about being lead by someone who didn’t manage? That could have been much worse. How is such a “leader” to know what’s going on?
more...
No comment yet.
Scooped by Don Dea
Scoop.it!

How Human-Centered Leaders Follow Principles that Matter

How Human-Centered Leaders Follow Principles that Matter | digitalNow | Scoop.it
When principle is placed first, however, our leadership changes dramatically. Leading on principle first solves many problems and produces clarity in how to build organizational cultures.
Don Dea's insight:
Why Leading on Principle Matters

People often talk about leadership principles. They have a list off six to eight principles they try to lead by. Those principles are likely in a handbook, pinned to a wall, or just part of a quarterly speech. A list of principles is just that: A list.

When a principle that matters is front-and-center and used in every important decision made, the principle is a leading one. The principle becomes the guiding light and the test to ensure the decisions square with the principle. The principle is activated within the leader. I may sound repetitive but this is important. Rather than being talked about, the principle is used often and others see the impact of the principle in how work is done and how everyone acts.

Let’s be specific. Highlighted below are three reasons why leading on principle matters.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

The Lonely Chief Innovation Officer

Chief Innovation Officer is a glorious title, and seems like the best job imaginable.  Just imagine – every-day-all-day it’s: think good thoughts, imagine
Don Dea's insight:

If resources are not moved to projects that generate novel ideas, convert those ideas into crazy prototypes and then into magical products that sell like hotcakes, even the best Chief Innovation Officer will be fired within two years.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

World’s most popular brand: Google

The most popular brand, according to social media, probably isn’t that surprising, considering it’s one that most of us use every day: Google.

That’s according to the social media analytics platform Infegy Atlas, which placed Google atop its “World’s 50 Most Popular Brands of 2014” list, the internet giant’s second straight year on top.

Infegy ranks brands based on a number of factors, including what people talk about most on social media, the overall positivity or negativity associated with each brand, levels of purchase intent, and topics most often discussed in relation to brands.

Among other trends on the list: Disney finished No. 6 overall but was tops in terms of positive brand sentiment, with 86 percent positive conversations. On the flip side, CNN was No. 31 but had the most negative brand sentiment on the list, with 52 percent negative conversations, 41 percent positive and 7 percent mixed.

Mexican food chain Chipotle saw the biggest year-to-year jump, moving up 10 places from last year to No. 30. Meanwhile, Chevrolet saw the biggest drop among the top 50, falling 13 places to No. 46.

Behind Google, Twitter, Facebook, Apple and Tumblr rounded out the overall top five.
more...
No comment yet.
Scooped by Don Dea
Scoop.it!

What Is Adding Value And How It Applies To Social Networking

What Is Adding Value And How It Applies To Social Networking | digitalNow | Scoop.it
Identify your customer’s problem is where adding value starts. And listening when they talk is your opportunity to fill the value gaps. Think of it as
Don Dea's insight:
Emotion Trumps Logic

Now you know the importance of adding value through knowledge transfer, you then need to know how to take actions with your knowledge.

Besides physically helping someone, the action part comes down to communication. And because emotions are the essence of the communication, marketers need to focus on the emotional needs of the customers at the time when feelings are vivid. This mean to empathize with your customers and truly focus on how to make their lives better.

You can not make people’s lives better if you don’t understand their lives.

When you solve someone’s problem, they’ll usually remember it not because of the facts but because of how they felt when it was happening. Simply put, memory is tied to emotions and emotions are more real than thoughts.



Read more: What is Adding Value and How it Applies to Social Networking | Cracking the Code of Internet Marketing Strategies http://www.designdamage.com/what-is-adding-value-and-how-it-applies-to-social-networking/#ixzz3T1kndjra 
Follow us: @designdamage on Twitter | designdamage on Facebook

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Engaging the Moment Makes Better Leaders

Engaging the Moment Makes Better Leaders | digitalNow | Scoop.it
Don Dea's insight:

Competencies are what a person can do and commitment is the effort someone will put into doing it, while character influences the choices people make as they attempt to achieve goals (including whether they will acquire the requisite competencies and make the required commitment). All are necessary and work together to deliver short- and long-term performance, which is realized through the present and the string of present moments. Indeed, for great athletes, the ability to engage the moment isn’t reserved for grand competitive occasions. It is a habit. Being fully present during everyday moments provides the foundation and focus for tackling the big moments.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

2014 Showed Character Is as Important as Talent

2014 Showed Character Is as Important as Talent | digitalNow | Scoop.it
Don Dea's insight:

Effective performance requires competencies and commitment. But without the support of good character, the strengths that come from having competencies and commitment can be seriously undermined. The best example of this was the 2008 financial crisis. If anything, there was a surplus of competencies and commitment among many of the world’s bankers. But shortcomings of character still caused the global financial system to nearly crash.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Software-Driven Businesses Need New App Strategies

Software-Driven Businesses Need New App Strategies | digitalNow | Scoop.it
Transforming into a software-driven business is not easy, as many companies are trying to compete with applications that are better suited to the last century.
Don Dea's insight:

The pace of technological change is fundamentally disrupting the way we live and work, pushing companies to rethink and reinvent the way they do business through software. In every industry, companies use software to establish new competitive frontiers, expand into new markets, create seamless customer experiences and generate new sources of revenue. - See more at: http://www.baselinemag.com/enterprise-apps/software-driven-businesses-need-new-app-strategies.html#sthash.XW7U3lqA.dpuf

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

Why Having an MBA or Advanced Degree Does Not Matter

People get hung up on having an advanced degree like an MBA. The thing is, your performance is much more important than a piece of paper on the wall.
Don Dea's insight:

 learned a lot from that experience. The most important lesson for me was that it doesn’t matter what pieces of paper are on a person’s wall. The letters following their name mean they attended classes and seminars somewhere. And sure, that took a lot of effort to earn those pieces of paper and letters. The really important thing is WHAT HAVE THEY DONE WITH WHAT THEY’VE LEARNED?

If the answer to the above question is “not much” then I don’t want them on my team nor do I want to be a member of theirs. Business isn’t about letters and papers and prestige – it’s about IMPACT.

Me? I’m hiring for impact. I could care less if they have a degree or certification as long as they can get the job done and do so in an ethical and distinctive manner. If they can do that, that’s all that matters. They might be called “Doctor” but I’m more interested in if it’s Dr. Doolittle or Dr. Einstein. Having the letters without the substance is the business equivalent of being Milli Vanilli.

Look past the letters and see the person. See their capabilities for what they are before you judge them for what is or isn’t hanging on their wall. Correspondingly, if you’re out there hanging your hat on the letters after your name, ask yourself how those letters have helped you contribute to the improvement of your organization. Once you can articulate “I have XYZ degree and by using it I delivered A, B, and C improvements” you’ll be in a much better position to land that job you’re interested in.

more...
No comment yet.
Scooped by Don Dea
Scoop.it!

3 Reasons No One Listens to Anything You Say

There are three major reasons people don't listen to you at work. You're a hypochondriac, you ramble, and you're self-centered. Fix these behaviors to improve
Don Dea's insight:

Have you ever had the feeling that you were moving your mouth but no one could hear the sounds coming out of it? They go about their day as if you’re not there. There’s a reason this is happening: they’re really not listening to you.

There. I said it. People are tuning you out.

What are the warning signs of this dynamic? When you speak with people, they nod politely but are looking for the exits while they do. They check their Blackberry and have “urgent” calls come in every time you’re talking to them. Your emails never get replied to. Most importantly, the things you want to get done never seem to generate traction.

more...
No comment yet.