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Internet Marketing Myths

Internet Marketing Myths | digitalNow | Scoop.it
The world isn't flat and there's no fountain of youth in Florida. But people once believed these things were true. And bet their money on it.
Don Dea's insight:
Myth 1. Online marketing is best left to the experts.

Granted, there is a lot to know, but that doesn't mean you should take a hands-off approach to your company's success. A good online marketing partner will teach you about the fundamentals, so you know what you're paying for and can do as much or as little as you want to your website.

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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Educate Yourself With Online Marketing Courses

Educate Yourself With Online Marketing Courses | digitalNow | Scoop.it
Lynda.com launched its Marketing channel, offering online marketing courses via video. Each video offers a different focus for small business owners.
Don Dea's insight:

“The need grew out of the response we got. (Marketing videos) were the most-watched courses at Lynda.com. This really needed its own area and its own direction. Small business owners are spending more of their time marketing. Marketing has gotten much more complex. And it’s a struggle for small business owners starting out. That’s where we come in.”

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How Not To Deal With Negative Reviews

How Not To Deal With Negative Reviews | digitalNow | Scoop.it
One hotel's experience show's how not to deal with negative reviews, even if you believe they've hurt your business.
Don Dea's insight:

If you have booked the Inn for a wedding or other type of event anywhere in the region and given us a deposit of any kind for guests to stay at USGH there will be a $500 fine that will be deducted from your deposit for every negative review of USGH placed on any internet site by anyone in your party and/or attending your wedding or event. If you stay here to attend a wedding anywhere in the area and leave us a negative review on any internet site you agree to a $500 fine for each negative review.”

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Leadership from the inside out

There is an interesting story about the shortest letter sent to an English newspaper. The editor asked readers to respond to the question, “What’s wrong wi
Don Dea's insight:

Reflect: Spend some time thinking about what qualities you know you need to develop. Ask yourself: “Is this quality one that will make a positive impact on the way I lead?”; “Do I deeply desire to improve this quality in myself?”; and “Do I believe that this quality is something that I can develop?” If the answers to these questions are “yes,” then you’re ready to make a commitment. When you fully commit, you can be successful.

Get ideas: Read about the quality you want to develop (there are books, blogs, and research on almost all of them). Discuss your thoughts with those close to you. Reflect on how you’ve shown (even snippets) of the quality you want to develop in yourself. It’s always surprising to me how creative we can be in finding specific ways to develop ourselves. It’s not always a direct route; just because you want to develop a specific quality doesn’t make it happen. For instance, I once worked with a leader who learned to empathize with others by listening deeply to them. Another developed compassion by working with the poor in her city. Experiment and find what works for you.

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Why saying 'no' gets you ahead

Why saying 'no' gets you ahead | digitalNow | Scoop.it
Declining an invitation or a project is hard to do, but don’t let the pangs of guilt dictate your career and life. Here's 7 ways to say, 'no.'
Don Dea's insight:

Simplify your commitments. Resign from boards, committees, organizations, or commitments that are not value added. If you don’t enjoy it, aren’t fulfilled by it, or it doesn’t help you personally or professionally, stop doing it. Make sure each commitment is meaningful and worth your time. And “just for fun” is A-OK in my book.

Create white space on your calendar. Say no to those lunch dates, dinners, or events you don’t enjoy. You know exactly which ones I’m talking about.

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A Compelling Case for Shorter Work Weeks

A Compelling Case for Shorter Work Weeks | digitalNow | Scoop.it
Most believe that the more hours you work, the more productive you are. However research shows shorter work weeks are equally productive.
Don Dea's insight:

Does your boss consider you lazy for not working more than 40 hours in the workweek? Most companies in America believe that the more hours you work, the more productive you’re likely to be. However research shows this rationale isn’t always the case where overall productivity and disposable income seem to increase as annual hours worked lessen. Also workers with more free time tend to be more loyal, are healthier and can ultimately be more productive and valuable in the long run.

Most countries in Europe favor a mid 30 hour work week compared to the 40 hours worked in the U.S, however, are nearly equally productive in terms of annual hours worked relative to the country’s GDP.

Then again, if you want to get ahead with your own startup, you may find yourself working 80 plus hour weeks. So the important thing to remember is to work smarter, not necessarily longer utilizing intelligent prioritization of tasks, resources and any help you can get to accomplish your goals.

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Technology Plays a Role in Board Members’ Top Two Concerns

Study shows that technology's potential to impact a company's reputation is a top concern for many directors.
Don Dea's insight:

“In a business environment where a damaging Twitter post can have disastrous effects on a company’s financials, reputational risk remains the top non-financial concern for corporate directors,” reports CGMA Magazine. The publication cites the fifth annual Board of Directors Survey report by accounting, tax, and consulting firm EisnerAmper in stating that another risk rooted in technology—cybersecurity and information technology risk—is also rising quickly among board members’ concerns. The more than 250 directors who took part in the poll were asked which areas of risk ranked as most important to their board besides the obvious financial risks. Respondents were permitted to list multiple areas of risk concern. “Seventy-two percent listed reputational risk among those areas, nearly identical to the 73 percent who listed reputational risk in 2013. Meanwhile, cybersecurity and IT risk rose nine percentage points from 2013 to 62 percent, overtaking regulatory compliance risk, which fell six percentage points to 50 percent.” Finally, the survey showed that private company directors picked cybersecurity and IT risk as their No. 1 concern

.http://www.directorship.com/technology-plays-a-role-in-board-members-top-two-concerns/




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The First Mile: A Launch Manual for Great Ideas

That first mile—where an innovation moves from an idea into the market—is often plagued by failure. In fact, less than 1% of ideas launched inside organizations have any real impact on the bottom l...
Don Dea's insight:

The First Mile: A Launch Manual for Getting Great Ideas Into the Market, innovation expert Scott Anthony has created a road map to improve the process and the chances of success. It focuses on the critical moment when an innovator moves from planning to reality, a perilous place where hidden traps and roadblocks slow innovators.

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Age and Gender Matter in Viral Marketing

Research shows how emotions affect online sharing.
Don Dea's insight:

 Wheel of Emotions:

  1. Curiosity
  2. Amazement
  3. Interest
  4. Astonishment
  5. Uncertainty

Then, we looked more closely to see how certain demographics respond to different types of content.

To get a better understanding of how people of different genders and ages react to content, we surveyed 485 people online and asked them to indicate which emotions they felt when viewing 23 viral Imgur images we chose from over a three-month period. They could select feelings related to joy, sadness, fear, disgust, or surprise by choosing an adjective related to that emotion. We also conducted a similar survey featuring non-viral images instead of viral ones for comparison purposes. The subtle differences we discovered could have big implications regarding the nature of virality and content marketing.

One of the more interesting insights in our study comes from the 18-24 age group. This age range reported feeling fewer positive emotions while looking at the overall group of images compared to the participants in the other age groups. Specifically, they reported fewer emotions related to joy, trust, or surprise (the latter we considered to be an “other” emotion, as it can be both negative and positive). This lack of positive response can mean that this age group is more difficult to target.

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How to Integrate Search, Social for eCommerce

How to Integrate Search, Social for eCommerce | digitalNow | Scoop.it
Integrated marketing strategy is going to become more important as modern marketers try to understand all the touch points prior to conversion utilizing
Don Dea's insight:
The Social Customer: More Research, Less Impulsive

Today, if you want to find a restaurant or buy a product you can start by getting opinions from your social circle on Facebook and Twitter or read reviews on public venues such as Yelp and Amazon. In addition, you get to compare prices across multiple deal aggregators and coupon sites.

It’s indicative that consumers are no longer buying based on impulse but cold hard facts.

According to a recent survey conducted by Yahoo! and Universal McCann to help marketers understand the new dynamics in the path to purchase, “The abundance of online tools has evolved shopping, empowered consumers and ultimately renewed passion and excitement within the path to purchase…Consumers have learned what information sources to filter and what sources they can rely on. And when it comes to media, Internet comes out on top as 2 in 3 people stated they trust the Internet for researching their purchases.”



Read more: Integrated Marketing Strategy | How to Integrate Search, Social for eCommerce | Cracking the Code of Internet Marketing Strategies http://www.designdamage.com/beyond-search-social-customer-social-commerce-social-media/#ixzz3B01yEpqZ 
Follow us: @designdamage on Twitter | designdamage on Facebook

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Systems Thinking as a Leadership Practice

Systems Thinking as a Leadership Practice | digitalNow | Scoop.it
The practice of system thinking helps us see the underlying inter-relationships and connections which create the events occurring in our organisations.
Don Dea's insight:
The Iceberg Model

One of the best tools I’ve come across to help see things systemically is what is known as the Iceberg Model. The iceberg model, is a structured way of observing and understanding  systems and helps us think through complex problems and have the following benefits.

  • Helps to move our focus away from events and symptoms toward structures, thinking and beliefs.
  • Helps to develop shared thinking or “mental models” within teams and communities. This guides consistent and aligned action.
  • Helps is to understand where leverage points are within the system. Those places where least effort produced maximum results.

A systems perspective is an effective means for helping leaders gain an understanding of the underlying structures, thinking and beliefs that shapes their organisations.

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Leadership: Love Thy Critics !

Leadership: Love Thy Critics ! | digitalNow | Scoop.it
Just like a good tester breaks the system to find flaws so that the software becomes robust and stable, the same way, these people pinpoint where we are going wrong.
Don Dea's insight:
As leaders, we should know that the people who criticize us are our greatest teachers. The situation or people who shred us apart with their fault finding , reveal our limiting beliefs, assumptions and fears.  Just like a good tester breaks the system to find flaws so that the software becomes robust and stable, the same way, these people pinpoint where we are going wrong.  They tell us what is holding us back from becoming the greatest. And ... all for free !

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Simple, guaranteed, easy and free

That's the perfect advice, and the advice that spreads, the advice we seek. Of course, advice that's simple, guaranteed, easy and free isn't worth very much, because if it worked, we would have done it already. 

Don Dea's insight:

No, the advice worth seeking out is really difficult to execute. It costs time or money (or both), and it just might not work.

Hey, if it's worth asking for advice, it's worth doing the hard stuff once we get it, right?

PS check out this new video with Michael and Al. Al's now-classic book on meetings is simple, but not easy. 

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Is authenticity authentic?

Perhaps the only truly authentic version of you is just a few days old, lying in a crib, pooping in your pants. 

Don Dea's insight:

Ever since then, there's been a cultural overlay, a series of choices, strategies from you and others about what it takes to succeed in this world (in your world).

And so it's all invented.

When you tell me that it would be authentic for you to do x, y or z, my first reaction is that nothing you do is truly authentic, it's all part of a long-term strategy for how you'll make an impact in the world.

I'll grant you that it's essential to be consistent, that people can tell when you shift your story and your work in response to whatever is happening around you, and particularly when you say whatever you need to say to get through the next cycle. But consistency is easier to talk about and measure than authenticity is.

The question, then, is what's the impact you seek to make, what are the changes you are working for? And how can you achieve that and still do work you're proud of?

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Are the days of free MOOCs coming to an end?

Are the days of free MOOCs coming to an end? | digitalNow | Scoop.it
Stanford University's head of massive open online courses predicts the school will abandon the free model.
Don Dea's insight:
  • The overseer of Stanford University’s massive open online courses program predicts the university will turn away from offering online courses for free.
  • Instead, says John Mitchell, vice-provost for online learning, the school will likely offer low-cost, high-volume online courses supported by external grants, foundation gifts, and other means, Times Higher Education reports.
  • Stanford has provided more than 240 online and blended online/campus courses to 2 million students since 2011, including more than 50 free courses.
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These are the trends and challenges shaping online learning

These are the trends and challenges shaping online learning | digitalNow | Scoop.it
Who's increasingly responsible for strategy, and how do you avoid common pitfalls?
Don Dea's insight:

Trends in online learning

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Your Company's Next Growth Opportunity Might Surprise You

Your Company's Next Growth Opportunity Might Surprise You | digitalNow | Scoop.it
Scott Cook, Founder of Intuit, argues that surprises in business are never bad. Even those that create challenges lead to your next growth opportunity.
Don Dea's insight:

“When a surprise happens, either upside surprise or downside surprise, that’s the market speaking to you trying to tell you something you don’t yet know, so you need to listen.

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The 20 Most Fun Self Employed Jobs That Pay Well

The 20 Most Fun Self Employed Jobs That Pay Well | digitalNow | Scoop.it
Finding a fun job where you work for yourself is difficult. Here’s a big list of fun self employed jobs that are also entrepreneurial in nature.
Don Dea's insight:
Video Game Player

Plenty of people play video games for fun, but you can actually do it for profit too. In fact, website e-Sports Earnings has actually created a list ranking the top 100 players based on earnings. Professional gamers earn money by winning contests and streaming their games, allowing them to earn sponsorships, reports Business Insider. There are actually over 60 gamers who earn more than $100,000 in a year.

Voice-Over Artist

This isn’t necessarily a career that many people link with self-employment. But as with many jobs in the entertainment industry, being a voice-over artist involves building a personal brand and finding your own work.

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The Unsociable Boardroom: A Costly Strategy for 2014

Directors need to understand how strategies are being applied or affected by the social world.
Don Dea's insight:

In 2014, the corporate boardroom is being bypassed by the investment community in recognizing the strategic importance of social media to corporate performance. Investors are analyzing and interpreting “big data” derived from social media as predictive tools. In 2013, 11 percent of Twitter’s revenue was derived by licensing data culled from its massive store of user data. Many firms are using this information to inform strategy and decision making. Both Twitter and @StockTwits have built a category of investor relations to connect investors to equities.

These initiatives present the boardroom with three alternatives:

■ DO NOTHING Continue to define social media as a fad for your children.

■ FOLLOW Follow the lead of the investors and try to catch up to your competitors.

■ LEAD Build the foundational knowledge in your boardroom to govern a comprehensive social media strategy that drives results.

Social media sites are accessed by 4.2 billion people around the globe using mobile devices. McKinsey estimates the value potential that could be unlocked for social technologies at $900 billion to $1.3 trillion a year. Still not convinced? Here are some additional factors affecting your boardroom:

■ Right now the social media conversation includes your customers, investors, employees, and competitors.

■ Every second two new members join LinkedIn. Many are companies.

■ In 2013, the SEC announced that Twitter could be used as a legitimate form of disclosure.

■ Twitter is being used by many companies as a customer service platform.


http://www.directorship.com/the-unsociable-boardroom-a-costly-strategy-for-2014/

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Delivery Start-Ups Are Back Like It’s 1999

Delivery Start-Ups Are Back Like It’s 1999 | digitalNow | Scoop.it
Silicon Valley wants to save you from ever having to leave your couch. Will it work this time around?
Don Dea's insight:

The biggest change is that the companies are trying to improve same-day delivery with software — and, at the same time, are distancing themselves as far as possible from the physical supply chain that killed their ancestors. They have dispensed with warehouses, trucks and full-time drivers and instead have become middlemen, whose sole role is to connect customers with couriers. But the one piece of the puzzle they have failed to eliminate is the hardest part of logistics, and the one Deighton says makes the entire business model unravel: the last few miles of the journey, getting small-ticket orders to far-flung houses.

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Search Engine Marketing: ROI vs. Profits

Search Engine Marketing: ROI vs. Profits | digitalNow | Scoop.it
In SEM (Search Engine Marketing) ROI is a safer metric, at the end of the day, than profit. The pros of going with ROI outweigh profit in the immediacy. Profit
Don Dea's insight:
But What’s Wrong With Maximizing ROI?

It’s a fair question.

I’ve been asked about this numerous times, and I found the following analogy to help.

Imagine you’re a soda salesperson. Now, you pride yourself on being an amazing salesperson. You can sell ice to an penguin and run of network display media to a direct response marketer.

Your price for a bottle of soda – $1. Now, you can sell that bottle for $100 (because you’re that good), but the problem is, it’s going to take you a long time to move product.

People are getting too smart, and their phones are even smarter. Just one snapshot with Google Goggles, and they’ll know every soda price within a 20 mile radius and the cheapest gas stations to fill up en route to boot.



Read more: Search Engine Marketing: ROI vs. Profits | Cracking the Code of Internet Marketing Strategies http://www.designdamage.com/search-engine-marketing-roi-vs-profits/#ixzz3B0369l8g 
Follow us: @designdamage on Twitter | designdamage on Facebook

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How Google Has Changed Management, 10 Years After its IPO

Don Dea's insight:

Eric Schmidt and “adult supervision”

Another management legacy associated with Google is the idea of bringing in an older executive to rein in young founders. Google wasn’t the first example (see: Apple) but the meme is closely linked to former CEO Eric Schmidt’s role at the company. In 2011, Julia Kirby argued that such arrangements will increasingly become common, while Michael Schrage made the case that they emphasize the wrong things about running a business.

Schmidt himself recounted part of his experience at Google in a 2010 article, which describes at length the company’s “quirky” Dutch auction IPO. And when he eventually left the CEO role, HBR editor-in-chief Adi Ignatius recalled past interviews with the founders as evidence of the inevitability of his departure.

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The Strategic Value of Saying No

Pursuing initiatives that are "off" strategy lowers your chances of being successful. To execute strategy successfully, you must say NO!
Don Dea's insight:

Try it again. This time with conviction: “NO.”

Strategy is inherently about saying “no.” It’s about the choices we make and the choices we don’t. I’ve seen plenty of strategies completely derailed due to an inability to say “no” to that incremental initiative that’s kind of “on strategy” but not really.

Good strategists are great at leading the thinking (and I believe leading the thinking is so critical to leadership that it has its own entire section in my bookOne Piece of Paper – click here to get your copy). As a leader, your job is to lead the thought processes and strategic efforts of your team. That requires you to invest time in thinking about your strategy.

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Avoiding Your Leadership Blindspots

Leaders must ask the right questions to avoid the dangers lurking in their blind spots. Failure to do so creates risk and failure.
Don Dea's insight:

Leaders are faced with two conflicting needs. The first is to act with a deep confidence in their abilities and the strategies they are implementing. This allows them to pursue audacious goals and persevere when faced with adversity. The second is to be aware of their vulnerabilities and the need for a healthy dose of self-doubt. This allows them to see themselves and their situations accurately — avoiding, in particular, the hazards of over-confidence and excessive optimism. Those who fail to do so run the risk of having blindspots — which are the unrecognized weaknesses or threats that have the potential to harm a leader and his or her company.

Savvy leaders understand that blindspots, while they vary in severity and are different for each individual, are not the exception — instead, they “come with the territory.” The question then becomes: How do I surface and address the blindspots that matter? One way is to ask the right questions in the right way. Here are some guidelines for identifying blindspots:

1. Avoid yes-or-no questions. Closed-end questions (those that can answered yes or no) are efficient, but don’t surface information that may be critical to understanding a potential weakness or threat. Questions are called open-endedwhen they allow for a variety of responses and provoke a fuller discussion. For example, a closed-end question might be, “Are you going to deliver your business plan this year?” while an open-ended question is, “Tell me about the risks you face in delivering your plan and the actions you are taking to mitigate them?”

2. Don’t lead the witness. Hard-charging leaders often push to confirm their own assumptions about what is occurring in a given situation and often want to move quickly to a plan of action. This can result in questions that are really statements, such as, “Doesn’t this mean that we don’t have a problem with compliance in this area and can move forward as planned?” These types of questions, particularly when posed by those in positions of power, often prevent contrary points of view and necessary data from surfacing.

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4 Big Things Transformational Teachers Do

4 Big Things Transformational Teachers Do | digitalNow | Scoop.it
Transformational teachers create experiences in their classrooms, melding the art and science of any subject and making their students care about learning.
Don Dea's insight:

Cognitive understanding of how students learn; emotional preparation to relate to many students whose varied needs are not always evident; content knowledge from which to draw different ways to present a concept; and, finally, the ability to make teaching decisions quickly and act on them.

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Leadership: How to handle the scars of life

Leadership: How to handle the scars of life | digitalNow | Scoop.it
My wounds will be healed , but I will be scarred for ever. My face will never look the same again.... " the king moaned.
Don Dea's insight:
We all face hurdles in life. At work and at home. Sometimes, we  feel that things cannot be worse than this and why did this have to happen to me. Tough situations take out the best in you.  There are numerous examples where people faced adversity to come out shining more than what they were in their comfort zone. 
Always try to turn adversity into an advantage. For that we need optimism and positive thinking.   Only you can help yourself.  You have to keep faith in yourself else it is very easy to go down the spiral. 
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