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Compensation Cafe: What about the 399,500 other CEOs?

Compensation Cafe: What about the 399,500 other CEOs? | digitalNow | Scoop.it
Not surprisingly, when I talk to CEOs about their pay, the reaction is often similarly misinformed. You should see the reactions when I tell CEOs that about 50% of small companies pay their Chief Executive Officer $250,000, or less, in salary.
Don Dea's insight:

If you take these 500 people out of the mix, you have about 399,500 CEOs left. The vast majority of these have little in the way of equity with real intrinsic value. Virtually none have anything in the way of high-end perquisites. And, a huge percentage of these CEOs founded the companies they oversee. Most have never heard of, nor care about, ISS and Glass Lewis. Most don't care about Say on Pay, because they are large shareholders (or sole owners) of the companies they oversee.

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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A Meditation on the Art of Not Trying

A Meditation on the Art of Not Trying | digitalNow | Scoop.it
When you’re nervous, how can you be yourself? How you can force yourself to relax? How can you try not to try? It makes no sense, but the paradox may be essential to civilization.
Don Dea's insight:

 the Chinese term for “effortless action.” Pronounced “ooo-way,” it has similarities to the concept of flow, that state of effortless performance sought by athletes, but it applies to a lot more than sports. Wu wei is integral to romance, religion, politics and commerce. It’s why some leaders have charisma and why business executives insist on a drunken dinner before sealing a deal.

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7 Tongue-in-Cheek Marketing Predictions for 2015

7 Tongue-in-Cheek Marketing Predictions for 2015 | digitalNow | Scoop.it
What will be the future of the Internet and online marketing in 2015? This is a question asked around this time every year. Most of the answers coming from the “experts” are often either vague or completely obvious. So what’s a marketer to do? Without any further preamble, here are my seven boldest online marketing predictions for 2015.
Don Dea's insight:
Nineteen trillion memes will be viewed per day, resulting in one direct sale for 2015.

Unfortunately, that single sale will later become a return. The disappointed customer will admit “I was looking for something else and clicked this by accident.” Many marketers will vow to double their use of memes and stop allowing refunds.

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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Email Newsletter Subscribers or Blog Subscribers: Which is Better? | digitalNow | Scoop.it
Just think about your inbox for a second. After the phone, email is likely the method you use most to communicate with others. When was the last time you had a personal conversation on Facebook? How often have you started a discussion on Twitter, then reverted to email to continue?
Don Dea's insight:

Some might say you should pursue both blog subscribers and opt-in email subscribers. But if you give people too many sign-up options, you’ll end up confusing them, which could reduce your overall subscriber numbers.

You’ll also split your audience . . . and your marketing efforts.

Hands down, we believe it’s better to have 6,000 newsletter subscribers who have given you permission to email them any type of useful information versus only 3,000 newsletter subscribers and another 3,000 subscribers who can receive only your blog.

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What's Changing in Social Media Marketing in 2015

What's Changing in Social Media Marketing in 2015 | digitalNow | Scoop.it
In 2015, new trends will require that companies make changes to their social media marketing strategy to remain relevant and competitive.
Don Dea's insight:

As social media continues to gain prominence, there will be an increased focus by brands on interacting with customers on a more personal level. Forbes reported that brands which are successful in achieving the goal of connecting with their customers in a more personal manner will be better positioned to take advantage of improved brand loyalty, higher conversion rates, and faster audience growth.

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10 Lessons Your Competitors Can Teach You About Content Marketing

10 Lessons Your Competitors Can Teach You About Content Marketing | digitalNow | Scoop.it
There is nothing wrong with a healthy dose of competition. In fact, competition shows that each party is striving to do their absolute best in order to meet some sort of overall goal. In the world of content marketing, competition can be a bit cutthroat to be seen as the best of the best. Every company wants to be the industry thought leader, the go-to source for quality content or products, and the big brand name that instantly enters clients’ minds. It is a big world out there in content marke
Don Dea's insight:
  1. Competitors Help You Find Prime Marketing Opportunities. If you are in an older industry that is generally stuck in the 80s advertising mindset, this is a prime opportunity for your company to rise to the top. Take the vacuum industry, for example. Remember when salesmen would go door-to-door selling vacuums, and it actually worked? It is relatively safe to say that, in 2014, door-to-door sales are not what they used to be.
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Online Reviews: Separating the Wheat From the Chaff | Practices | CRM Buyer

Online Reviews: Separating the Wheat From the Chaff | Practices | CRM Buyer | digitalNow | Scoop.it
The majority of Americans rely on online reviews, with some 78 percent checking them out before making a purchase, according to a recent survey. Forty-four percent of those polled said they had written reviews themselves. At the same time, many customers doubt the ratings reviewers give products. Perhaps that's because a number of people admitted to reviewing products they never used.
Don Dea's insight:

Online reviews have become a huge democratizing force. Complaints of shoddy treatment or a poorly performing product once might have been brushed off by a company, but they now are more likely to be taken seriously and addressed with appropriate action. Companies benefit from online reviews as well. Many have used reviewers' comments to fix mistakes or otherwise improve a product. - See more at: http://www.crmbuyer.com/story/81462.html#sthash.aRvX3qNC.dpuf

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Top 5 Web Design Trends for 2015

Top 5 Web Design Trends for 2015 | digitalNow | Scoop.it
90 percent of people use multiple devices screens sequentially. So make sure you are using a responsive website design.
Don Dea's insight:

Interactive scrolling: 66 percent of mobile users find that websites load too slowly. Use infinite scrolling that cuts down on website loading times by allowing the pages to load content little by little.

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Staying Amazed

Staying Amazed | digitalNow | Scoop.it
We're living in a world that people 100 years ago couldn't have imagined. It seem goofy to be bored.
Don Dea's insight:

So much of what surrounds us these days is simply astonishing, and is unlike anything that’s ever existed in human history. It’s easy to forget that, to get ho-hum and complacent.  But I find that when I step back and allow myself to be astonished, good things happen. It opens up my brain and my heart, and I can see situations, events and possibilities in new ways.

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The Best Jobs For Every Personality Type

The Best Jobs For Every Personality Type | digitalNow | Scoop.it
Whether you're an ISTP or an ENFJ, we've identified the best jobs for every personality.
Don Dea's insight:

While the list below is in no way definitive — and personality preferences can be flexible over time — it may serve as a helpful guide for understanding yourself and what sort of personalities gravitate toward certain jobs.

Figure out which type suits you best, and then check out the chart below.



Read more: http://www.businessinsider.com/best-jobs-for-every-personality-2014-9#ixzz3MWVBL66m

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This Is Why So Many People Hate Their Jobs

This Is Why So Many People Hate Their Jobs | digitalNow | Scoop.it
The way we’re working isn’t working anymore.
Don Dea's insight:

More broadly, just 30 percent of employees in America feel engaged at work, according to a 2013 report by Gallup. Around the world, across 142 countries, the proportion of employees who feel engaged at work is just 13 percent. For most of us, in short, work is a depleting, dispiriting experience, and in some obvious ways, it’s getting worse.

Demand for our time is increasingly exceeding our capacity — draining us of the energy we need to bring our skill and talent fully to life. Increased competitiveness and a leaner, post-recession work force add to the pressures.



Read more: http://www.businessinsider.com/why-you-hate-your-job-2014-5#ixzz3MVnL8k8S

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US Online Ad Revenue Growth Continues Unabated in Q3

US Online Ad Revenue Growth Continues Unabated in Q3 | digitalNow | Scoop.it
Source: IAB / PricewaterhouseCoopers (PwC)

Notes: Online ad revenues in the US have set yet another peak after growing 17% year-over-year in Q3 to reach $12.4 billion. That outpaces the previous high of $12.1 billion set in Q4 2013; expect this current quarter to set yet another record when...
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The 10 Most Important Things In The World Right Now

The 10 Most Important Things In The World Right Now | digitalNow | Scoop.it
Eight children died Friday morning in a mass stabbing in Australia.

2. The United Nations has requested more than $8.4 billion for 2015 to help nearly 18 million people affected by the war in Syria.

3. British police are looking into the murders of three young boys as part of an ongoing investigation into child abuse allegations dating back to the 1970s. 
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Everything I Need to Know About Social Media I Learned in Kindergarten

Everything I Need to Know About Social Media I Learned in Kindergarten | digitalNow | Scoop.it
Don Dea's insight:

People are most interested in what is going on RIGHT NOW, not 3 or 4 months ago. Identifying trending content in your industry helps you stay knowledgeable about the marketplace,  provides ideas about content to develop, and allows you to link your message to what people are interested in, thereby increasing your potential audience. And you just may find some great content to share with your audience, and in the process build trust and friendship with whoever created that content. It’s a win-win.

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How to Fall on Your Social Media Sword

How to Fall on Your Social Media Sword | digitalNow | Scoop.it
When DiGiorno tweeted, "You had pizza. #WhyIStayed," Twitter lit up with criticism of the brand. The hashtag "WhyIStayed" is associated with domestic violence. In response to the firestorm its tweet unleashed, DiGiorno peppered its Twitter feed with apology after apology, all of them essentially like this: "A million apologies. Did not read what the hashtag was about before posting."
Don Dea's insight:

"When a mistake arises, the issue is amplified online, so brands must come up with a dignified and appropriate apology for mistakes they make," he told CRM Buyer. "Furthermore, a social media apology is important because it will protect the brand's image."


Do's and Don'ts

Apologies are a central part of human communication. They smooth over wrongs and facilitate the kinds of changes that are necessary to keep relationships functional -- whether those relationships are personal or professional. In many ways, personal and professional apologies can be similar.

- See more at: http://www.crmbuyer.com/story/81330.html#sthash.TpwsFtTq.dpuf

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LinkedIn Will Be a Powerhouse in 2015

LinkedIn Will Be a Powerhouse in 2015 | digitalNow | Scoop.it
Many organizations, especially small- to medium-sized businesses, benefit from creating a LinkedIn company page. It’s a nice way to gain a little no-cost advertising and provides a method for LinkedIn users to check out your company without leaving the site. Google also thinks highly of LinkedIn company pages and typically displays them among the top one or two pages of search results.
Don Dea's insight:
Where LinkedIn is headed

Since its launch in 2003, LinkedIn has added a whole slew of features and tools to help users get the most out of the service. Groups, news feeds, and a Twitter-like social interface make LinkedIn the go-to networking service for people at all career levels.

Thought leaders and CEOs from a wide range of industries publish announcements, blog posts, and other types of messages for users to read and share. As a result, LinkedIn is quickly becoming a source of news and information for anyone who wants to track what’s happening in even the most niche industry in the marketplace.

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brett's curator insight, Today, 5:04 AM

this article is important as it details where Linkedin is headed in the future

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Are You Really Delegating?

Having a hard time delegating? Some things to think about...
Don Dea's insight:

Full delegation means that you’ve transferred the responsibility for achieving an outcome to another person, and because you have faith in their ability to fulfill that responsibility, you actually let go of it.

“Let go of it” means you don’t think about whether or not they’re doing it, you don’t pester them with questions on a daily basis, you don’t give direction to their people about how to do it, you don’t second-guess their decisions about it, you don’t leap in and start doing parts of it without asking, and you don’t “stand in for them” – take phone calls with their partners, share progress reports with the organization, etc. – unless they ask you to do so.

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Too Much Of A Good Thing

With work, what that looks like is: don’t waste my time on stuff that’s not worth it (tasks that others in my company can do just as well or better than I can; clients who don’t really want to spend the effort or money needed to get results; ‘rabbit hole’ conversations that suck up valuable time and mental energy) , and stay attentive to my body (and brain) telling me when I’ve had enough – when I’m too tired to think well or focus properly, or when my usual enthusiasm and hopefulness start to wane.
Don Dea's insight:

And just as the solution when food threatens to become too much of a good thing is simply to stop eating, the too-much-work solution is the same: stop working. Now I (like you, I suspect) can’t just walk off the job when it gets to be too much – but I can create little respites.  A day, an hour, even a minute when I turn my attention to something else – or to nothing else.

Earlier today I was feeling particularly overworked.  Then suddenly I was presented with some “found time.”  A client session ended much earlier than expected, and I had the choice to dig into the pile of to-dos that were backlogged on my computer…or lay down on my hotel bed and take a nap.

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Can You Make Yourself Want Something?

Want to do the things you say you want to do, but don't? Try this....
Don Dea's insight:

can we make ourselves want to do something enough to actually do it? Fortunately, I believe the answer is yes.  The secret is to discover how the thing that you’re not doing will provide you with benefits that are important to you – with mastery, autonomy and purpose – and to fully envision a future where you’re attaining those benefits as a result of having done the thing.

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Why Messaging Apps Will Change the Social Media Landscape in 2015

Why Messaging Apps Will Change the Social Media Landscape in 2015 | digitalNow | Scoop.it
Messaging apps are on the rise. Earlier this year Facebook bought WhatsApp for $22 billion and the Chinese WeChat is seemingly poised for growth across the globe. More messages are now being sent on such apps than are sent by SMS globally. But messaging apps are challenging more than the humble SMS, they are changing the social media landscape.
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Which Comes First, The Audience Or The Product?

Which Comes First, The Audience Or The Product? | digitalNow | Scoop.it
Most businesses will start with the product. A great invention is produced and the marketing department is given the task of getting that product known to the world.
Don Dea's insight:

A lot of time, effort, and a huge budget goes into blogs, ads, infographics, commercials, and the rest of it, with the hope that an audience for that content will develop as people learn about the product and decide they want to buy it.

A Different Strategy

Mr. Pulizzi suggests that instead of this model, it would be better to develop the audience. Then, as you get to know the people who are invested in listening to you, the products are developed to meet their needs. His suggested steps are:

  1. Choose the right content niche. Work on being the trusted expert in your industry.
  2. Focus all your efforts on building an opt-in email list. One call to action = sign up for the email list. One.
  3. Produce content consistently. Regularly scheduled email delivery without fail.
  4. Add “outcomes” to your editorial calendar. Solve problems for your readers, making their lives better.
  5. Prepare the “three-legged stool” model. Digital content doesn’t stand alone; have multiple channels like print & events.
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You've Probably Been Taking Notes Wrong Your Entire Life

You've Probably Been Taking Notes Wrong Your Entire Life | digitalNow | Scoop.it
Make them interactive.
Don Dea's insight:

I write [my notes] in a form where I separate a "stimulus" from a "response." The stimulus are cues or questions (think: front side of flashcard), while the response is the answer to the cue (think: back of flashcard). But the stimuli are to the left of a margin, while the responses are to the right.


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7 Things You Will Regret Not Doing In Your 20s

7 Things You Will Regret Not Doing In Your 20s | digitalNow | Scoop.it
Don't leave your 20s full of regrets. Make the most of the decade.
Don Dea's insight:
Not getting fit

Your 20-something metabolism can make you complacent with your health, but start working on being fit and healthy earlier, and you definitely won't regret it. After all, exercising and a healthy diet can increase your happiness and make all your experiences better.

For example, if you're fit, you'll be able to take on bucket list trips that require a lot of endurance and a certain fitness level, like climbing Machu Picchu.



Read more: http://www.savvysugar.com/Things-You-Regret-Your-20s-35454845#ixzz3MWV2kisr

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Almost 1 in 5 Adults to Buy A Wearable Device in the Next Year. Where Does That Fit in the CE Spectrum?

Almost 1 in 5 Adults to Buy A Wearable Device in the Next Year. Where Does That Fit in the CE Spectrum? | digitalNow | Scoop.it
8 in 10 American adults have at least heard of wearables, and more than 4 in 10 are very familiar with them, details Ipsos in a new study. The report indicates that some 18% of US adults intend to purchase a wearable device within the next 12 months. That puts wearables ahead of streaming media...
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Most Content Marketing Not Effective

Only 38 percent of content marketers think their strategy is effective, according to the Content Marketing Institute. The crux of the issue appears to be that people have been throwing things online without much in the way of strategy development.
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Why Ambiverts Are More Successful Than Extroverts

Why Ambiverts Are More Successful Than Extroverts | digitalNow | Scoop.it
Ambiverts are not only more common that you might think, but they're also more successful and influential.
Don Dea's insight:
The Ambivert Advantage

What is it that makes ambiverts more successful in sales, with traits that surely translate into success and influence in other areas as well?

In one word: balance. Ambiverts have introvert and extrovert traits, but in balance. See if you recognize any of these ambivert traits



Read more: http://www.inc.com/larry-kim/ambiverts-are-more-successful-amp-influential-than-extroverts-here-s-why.html#ixzz3MVmWWafo

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