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The Benefits Of Being A Social Leader For Today's Organizations

The Benefits Of Being A Social Leader For Today's Organizations | digitalNow | Scoop.it
Discover the 3 leadership skills you can develop through the regular usage of social media to connect and engage with your employees and customers.
Don Dea's insight:

Social leaders focus on the message, not the medium
Whenever a discussion arises about the various social media sites, one of the common criticisms that arises is how there are too many people sharing mundane details from their day for these platforms to be an informative and engaging resource. However, what we need to recognize is that this criticism has less to do with the value of these communication platforms than it does with how some users choose to use them.

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
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Survey: Most high school students feel unprepared for college, careers

Survey: Most high school students feel unprepared for college, careers | digitalNow | Scoop.it
“While it’s encouraging to see the proportion of students with high college and career expectations, most do not feel prepared to do so.”
Don Dea's insight:

Juniors and seniors took the 30-minute online survey that asked a series of questions about their views on college and career readiness.

Students were also asked whether they used their school’s support services to help them achieve their future goals. Here are some of those results.


  • 36 percent used counseling for help on future career possibilities.
  • 34 percent used counseling for help on college admissions requirements.
  • 32 percent used counseling for help on applying for college.
  • 23 percent used counseling for help on paying for college.

“One goal for the survey is to prompt some questions for schools themselves,” Vorse Wilka said.

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What We Want Our Future Leaders To Know

What We Want Our Future Leaders To Know | digitalNow | Scoop.it
Proponent of a Purpose-Driven Strategy and Culture
Purpose at work is a major driver for the future of work. Leaders will measure success on more than profit and loss.

Last year, Aaron Hurst, author of The Purpose Economy, wrote in The Guardian that we’re “experiencing the rise of the fourth economy in our history, in which a sense of purpose is recognized as a critical human need and driver of innovation.”
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Welcome To The Workplace Revolution

Welcome To The Workplace Revolution | digitalNow | Scoop.it
Historically, organizations were often centralized, with a clear hierarchy. Many decisions followed a linear journey of permission before anything could be decided (cue red tape).

An organization’s success was often black and white — more specifically, the black and white number on the bottom of a Profit & Loss statement. And personal success? That was easy to determine. When you traded in your Toyota for a BMW, when you climbed up the title ladder in your organization, when you moved up the street into a bigger home with a swimming pool — your success was clear as day.

The type of leader that thrived in this type of framework was often stale, pale and male.

But that’s about to change: As an avalanche of change comes to the workplace, leaders must look — and behave — differently.
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The Internet of Things is Making Marketing Smarter

The Internet of Things is Making Marketing Smarter | digitalNow | Scoop.it
Internet of Things (IoT) is a gigantic wave of new changes that is destined to change the facade of technology. IoT is all about connecting physical objects to the internet and enabling them to communicate with each other. In the world of IoT, even the dumbest objects can be made smarter thereby impacting everything we intend to do with them. This new phase of technology will soon mean more than just the smart refrigerators, washing machines, or environmental alerts. IoT will also impact the way these objects will be marketed in the future. In this perspective, we can say Internet of Things is also making marketing strategies easy and much smarter.

Having easy access to information regarding where, why and how products are being purchased and used, marketers will be able to better adapt their marketing efforts towards their target group. Smart devices that can collect data in real time will certainly facilitate businesses to create effective marketing strategies and improve the ROI on the future sales. With innumerable industries wanting to invest in this technology, IoT is definite to bring in revolutionary changes in the marketing sphere.
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4 Ways to Preserve Customer Loyalty When Call Volume Spikes

4 Ways to Preserve Customer Loyalty When Call Volume Spikes | digitalNow | Scoop.it
1) Stay Focused on the Right Metrics – It might be tempting in all the hubbub of a call volume spike for your contact center team to work on whittling down AHT above all else. But it’s important to remember that other contact center KPIs still matter.

Low handle times are desirable – obviously, the faster an agent can get through a call, the quicker the team can work their way through the queue – but first call resolution, customer effort, and customer satisfaction figures are inextricably linked to customer loyalty. Taking the time to get a call fully and accurately resolved even as the queue starts to stack up could prevent that same customer from calling back and enduring the frustration of wait times all over again. And when volume is at a critical level, any call back you can prevent is a good thing.

Remember, what encourages customers to go elsewhere is not a lack of extraordinary service, but an experience with bad service.
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5 Social Media Metrics You Must Check Regularly To Grow

5 Social Media Metrics You Must Check Regularly To Grow | digitalNow | Scoop.it
1. How Blogs Perform In The First Week

In most cases, the first week I publish a new blog is when it sees the most amount of traffic because I’ve sent it out to my email list (and I only do that once per article).

Some content gets more popular over time but I want to know which topics get my audience fired up as soon as they’re published. When I compare the first week performance of different blogs I’ve published, I get a better sense of the content my audience likes the most.

2. Pageviews

Go into Google Analytics and choose “Site Content” under Behavior then select “All Pages”. When I do this, I hope that the blog I recently published is the most popular one of the week. For example, I checked Thursday April 23 – April
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Why Emotional Intelligence Effects the Bottom Line

Why Emotional Intelligence Effects the Bottom Line | digitalNow | Scoop.it
EQ Improves the Bottom Line
Having a high EQ isn’t for promoting warm and fuzzy feelings in the workplace. It is directly related to the bottom line. Pepsi found that executives with high EQs generated 10% more productivity, had 87% less turnover, brought $3.75M more value to the company, and increased ROI by 1000%. L’Oreal found that salespeople with a high EQ sold $2.5M more than others. And when Sheraton decided to incorporate an EQ initiative, their market share grew by 24%.

You are probably wondering if your EQ is high or low. While this is by no means exhaustive, here are some qualities associated with high and low EQs:

If you have a high EQ:

You are able to admit and learn from mistakes
You can take criticism well
You stay cool under pressure
You are able to control your emotions
You can conduct thoughtful discussions
You listen at least as much as you talk
If you have a low EQ:

You often think others don’t get your point
You feel that being ‘liked’ is over-rated
You think people over-react to your comments or jokes
Usually, others are to blame for problems on your team
You think you shouldn’t be expected to know how colleagues are feeling
Having a high EQ is very nuanced. But the good news is that you can improve your EQ over time because it boils down to knowing how to listen.

To help improve your EQ, you must practice active listening, a crucial skill for managers and leaders. But what is it?

What is Active Listening?
There are five parts of communication—what’s said, what’s not said, words, tone of voice, and body language. Active listening is the process of fully attending to all parts of someone’s communication.
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These Four Workplace Trends Will Change Your Organization

These Four Workplace Trends Will Change Your Organization | digitalNow | Scoop.it
There are big changes coming to the American workforce. While many organizations are watching the economy, there’s another change — almost a revolution — quietly taking place right under our noses.

That change is the massive shift in workplace demographics, with four specific trends to watch:

Over 40 percent of Americans will be leaving the workforce in the next decade for new opportunities.
Women are voting with their feet and leaving the corporate world.
The old minority is the new majority; 92 percent of U.S. population growth is attributed to ethnic groups.
Temporary worker demand is rising with predictions that 40 percent of the workforce will be contingent workers by 2020.
Are organizations prepared for the shift to come? Let’s take a closer look at how these workplace trends will impact the workforce.
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Meet Your New Customers: Generation C

Meet Your New Customers: Generation C | digitalNow | Scoop.it
The Rise of Gen C and How to Gain Their Attention
“Generation C represents a connected society based on interests and behavior. Gen C is not an age group—it’s a way of life,” says Solis. These connected customers are growing, while traditional customers are fading away. This is not the customer that gets their news from newspapers and magazines or waits for their show to come on every week. Instead, they binge watch on-demand shows, get their news on mobile devices, and communicate through texts and tweets.

Generation C possesses a sense of empowerment. Through technology, they have more control than ever, and with this control comes new expectations. These expectations demand instant gratification, personalized service, and individual attention.
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Why Interactive Content Marketing is the Future

Why Interactive Content Marketing is the Future | digitalNow | Scoop.it
Expect nimble digitally-savvy brands and agencies to be innovative with branded web experiences and interactive microsites in the coming years.

Brands and agencies with in house creative, design, UI, UX and development, and the willingness to invest more time and resources into content marketing will stand out and reap the benefits of their experiments.

Good Interactive Content Marketing is Just Good Marketing
Brands that are comfortable building for the user and not getting blinded by lead generation tactics will succeed with interactive content marketing. These same brands are already succeeding with content marketing in general and are building their companies and products around the customer and providing value without expectation.
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Why Every Organization Needs a Story Strategy | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Why Every Organization Needs a Story Strategy | Convince and Convert: Social Media Strategy and Content Marketing Strategy | digitalNow | Scoop.it
Do you have a story strategy that encompasses many types of stories? Your strategy defines not only who you are; it defines what stories you tell, how you share them across your organization (that includes a story bank for all parts of the organization to access as needed), and how you’ll manage and lead changes, updates and engage others to tell their stories – including employees, customers and executives.
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How an Association Used a Vintage Plane to Drive Membership Enrollment and Engagement

How an Association Used a Vintage Plane to Drive Membership Enrollment and Engagement | digitalNow | Scoop.it
acing the challenges of increasing and maintaining membership base year after year can be difficult. The Aircraft Owners and Pilots Association (AOPA), Frederick, Md., touts sweepstakes as an invaluable tool for membership enrollment and engagement. Key to success is selecting a special prize, as well as the structure of the promotion. With more than 1.5 million entries generated last year, AOPA should know.
Choosing an aircraft as the grand prize for its all-pilot target audience, AOPA has taken flight through its sweepstakes for 20 years. Michelle Peterson, AOPA’s vice president of membership, cites this promotion as a proven strategy for her targeted areas of growth, including generating new memberships, increasing re-enrollments and elevating membership levels. “The airplane sweepstakes affords multiple levels of membership engagement.,” she said. “For some sweepstakes, we have involved members by asking them to choose a paint scheme or even inviting member input on what aircraft we should offer. Editorially, it’s a win/win, because our members enjoy reading about the plane and the winner. The aircraft sweepstakes has also shown up as a highlight in membership satisfaction surveys.”
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10 Ways Science Makes the Workplace More Productive

10 Ways Science Makes the Workplace More Productive | digitalNow | Scoop.it
No matter what market your company might target, ultimately you're in the people business. Even as a freelancer with no true employees, I’ve found that the customer is always right, and you must make them happy. If you’re running a company, your employees are your most valuable resource, and it behooves you to get the most out of them.

One way to do this is by hacking your workplace. In recent years, scientific breakthroughs have radically improved manufacturing processes, revolutionizing communication and resulting in new, useful products. However, even though the workplace is changing, too many offices still look the same as they did 30 years ago. Here are some ways you can harness new scientific understanding to help your office be more productive.
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Adjunct professors need their own minimum wage

Adjunct professors need their own minimum wage | digitalNow | Scoop.it
According to data collected by the Chronicle of Higher Education, adjuncts at one college and two universities near my home in Southeast Florida earn between $1,380 and $3,000 to teach a fifteen week, three credit course. My own university’s published rates range from $1,500 to $3,000. A national survey found the average pay for a three credit course to be $2.700. Given that the typical equation for calculating preparation and grading time for a three credit course is three hours for every one hour of class time, it’s safe to assume that adjuncts put in a good 135 hours during a semester. That works out to just over $10 an hour for someone making the lowest rate and about $22 an hour for the higher rate based on the rates listed above. This is appalling, and it puts many adjuncts in the same camp as 42 percent of workers in the U.S who earn less than $15 an hour, according to Forbes. The American Association of University Professors has noted that of the more than 30,000 adjunct professors who would like to obtain a full-time academic position, more than 60 percent hold one or more other jobs.
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How Do Generations Impact Teamwork?

How Do Generations Impact Teamwork? | digitalNow | Scoop.it
When it comes to generational differences, communication is a hot topic. Each generation has its own preferred method of communicating, down to the very detail of word choice. Because communication is so vital to teamwork, it makes sense that understanding generational dynamics will help when building, managing and participating in teams. Milda Skladaityte of Learning Spaces contacted me to talk about teamwork and how each generation influences team dynamics
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10 Qualities of Successful Social Media Managers

10 Qualities of Successful Social Media Managers | digitalNow | Scoop.it
Here are 10 qualities I believe people need to possess, in order to be successful managing social media for a brand:

Someone who is friendly and responsive: Social media managers are conversational, able to speak with people from all sorts of demographics, and enjoy doing so. They draw their energy from their communities and are highly attentive to the members of their communities daily. They look forward to discussing a variety of ideas and topics, and are timely in their responses to comments and questions.

Someone who is highly passionate: Exactly what they are passionate about can and will vary, but they need to be able to tie into their passions, and those of their communities. They enjoy social media and enjoy their job and the work they do, and it is evident through their communications. To get other people excited about something (i.e. your brand!) you need your social media staff to be just as excited. Excitement is contagious!
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SEO Tactics You Must Stop Right Away

SEO Tactics You Must Stop Right Away | digitalNow | Scoop.it
If your website is anything like mine, traffic from organic search is where you get most of your traffic. So when traffic starts falling, you start to worry that Google has it in for you. Or the search engine optimization strategy you’ve been using no longer works.

It’s hard out there for content. The top 3 search results on Google get 61% of clicks. And 75% of Google users don’t ever look at second page of search results.

So what are some of the most common mistakes that people make when they are trying to get good SEO? This infographic from Fertile Frog is a great primer.

A lot of people keyword stuff. Yes, you need keywords. But if you are using them too much, Google will notice.

Do you have broken links on your website? Deal with them now. Or you’ll have to deal with their SEO consequences later.

Do you copy content from other sites? Google hates that. Your content should be original.

Don’t copy from yourself either. If your content appears more than once on your site, Google will likely only index one of the copies.

You’ve heard this before, but it is still true. If you don’t proofread, your readers (and Google) will notice. You want your content to be good. That’s what Google also wants. Is your content original, useful, in-depth and well-written? It needs to be.
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Constant Contact unveils factors that make – or break – email campaigns

Constant Contact unveils factors that make – or break – email campaigns | digitalNow | Scoop.it
Email marketers are always interested in different benchmarking studies, so when a company like Constant Contact with a large amount of raw data on its email clients releases insights into that data, marketers tend to take notice. Constant Contact just released a new infographic featuring data from three main areas of email marketing – email copy, best time to send, and audience engagement.

“Email marketing has long been a marketing channel with proven ROI,” Jesse Harriott, chief analytics officer at Constant Contact, told Marketing Dive, “but recent advances in data analysis now help us shed light on why."

For content, Constant Contact’s data found that anything more than five to seven links produce minimal additional clicks, and 20 lines of text with no more than three images produce optimal clickthrough rates. Maximizing open rates was completely dependent on industry with restaurants getting the best opens on Monday at 7 a.m., CPAs were most successful on Tuesday at 6 a.m., and arts and crafts companies had their best open rates on Fridays at 5 a.m. Constant Contact’s user data also found that email marketers essentially have “superfans” with 38% of all opens coming from just 5% of openers, and 33% of clickthroughs coming from 5% of clickers. Move those numbers up just five percentage points to 10% of openers and clickers and the totals reach 51% and 44% respectively.

"Our massive data pool, pulled from more than 60 billion emails a year, allows us to uncover insights what matters most to marketers: when subscribers are most likely to open an email, what subscribers will click on, and who is actually engaging with the email," Harriott said.
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Four Ways to Amp Up Your Emotional Intelligence Today

Four Ways to Amp Up Your Emotional Intelligence Today | digitalNow | Scoop.it
3 Steps to Improve Your Active Listening Skills
1. Focus on Yourself

Quiet your own thoughts and emotions
Make eye contact with the speaker (it will help you concentrate on them)
Mentally restate what you’re hearing them say
If you miss anything, or something seems unclear, ask them to repeat it
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The future of marketing is innovation centers

The future of marketing is innovation centers | digitalNow | Scoop.it
“The future of marketing has nothing to do with marketing. It has everything to do with experiencing what's going on where the innovation begins. You gain perspective by looking at the world through the eyes of your digital customers.”
Don Dea's insight:

If the word “innovator” appears in your company description, please review the following list: Silicon Valley, Tel Aviv, Los Angeles, Seattle, New York City, Boston, London, Toronto, Vancouver, Chicago, Paris, Sydney, Sao Paulo, Moscow, Berlin, Waterloo (Canada), Singapore, Melbourne, Bangalore, and Santiago.

If you don't have an innovation center in any of those towns, you may not be as forward-thinking as you imagine. The problem with establishing an innovation center is finding innovative people to staff it. True innovators are few and far between, but they tend to congregate in these areas.

“One of the reasons that companies open innovation centers is to get the expertise of the talent they don't have. Ford and Sephora have centers in Silicon Valley because that's where a lot of the start-ups are,” said Brian Solis, author of What's the Future of Business and analyst at Altimeter Group. The towns named above were the focus of a new study Altimeter undertook withCapgemini consulting called “The Innovation Game,” something many companies are losing by looking to their R&D organizations to carry the ball.

“So many R&D centers fail to innovate because they are built to focus on next-generation products, when what innovation centers focus on are start-ups and consumer behavior,” Solis said.

Altimeter and Capgemini's research looked at the largest companies in the automotive, financial services, manufacturing, telecom, and consumer products & retail verticals, and included interviews with key executives at those companies. Two thirds of those managers said they are facing increased pressure to innovate, but that increased investment in traditional R&D centers are producing diminished returns. Tellingly, only 5% of R&D staff say they feel highly motivated to innovate, according to the report.

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Disrupting beliefs: A new approach to business-model innovation

Let’s face it: business models are less durable than they used to be. The basic rules of the game for creating and capturing economic value were once fixed in place for years, even decades, as companies tried to execute the same business models better than their competitors did. But now, business models are subject to rapid displacement, disruption, and, in extreme cases, outright destruction. Consider a few examples:

Bitcoin bypasses traditional banks and clearinghouses with blockchain technology.
Coursera and edX, among others, threaten business schools with massive open online courses (MOOCs).1
Tencent outcompetes in Internet services through microtransactions.
Uber sidesteps the license system that protects taxicab franchises in cities around the world.
The examples are numerous—and familiar. But what’s less familiar is how, exactly, new entrants achieve their disruptive power. What enables them to skirt constraints and exploit unseen possibilities? In short, what’s the process of business-model innovation?

For incumbents, this kind of innovation is notoriously hard. Some struggle merely to recognize the possibilities. Others shrink from cannibalizing profit streams. Still others tinker and tweak—but rarely change—the rules of the game. Should it be so difficult for established companies to innovate in their business models? What approach would allow incumbents to overturn the conventions of their industries before others do? Our work with companies in telecommunications, maritime shipping, financial services, and hospitality, among other sectors, suggests that established players can disrupt traditional ways of doing business by reframing the constraining beliefs that underlie the prevailing modes of value creation.2 This article shows how.
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Requiem For The App Revolution

Requiem For The App Revolution | digitalNow | Scoop.it
The app revolution is dead. In fact, it died years ago.

It had been a good run, but a revolution is no longer a revolution when the model is the status quo. With new apps created every day, the revolution has definitely been televised, commoditized and capitalized.

But while the app revolution is dead, a new movement is rising to take its place — the experience evolution.

With so many apps available, the ones that truly change the game extend beyond the device and change how you experience everyday tasks and activities. Take Uber for example, their app isn’t game-changing, but evolving the experience of taking a cab is powerful enough to disrupt an entire industry. And now wearables are doing the same thing.

Wearables are where the experience evolution kicks into high gear, but there’s one more piece to the experience evolution that is perhaps even more important for developers and organizations to keep in mind: How you experience something depends on where you experience it. Have you ever tried to read an e-book on an iPad in the bright sun? If so, you know what I mean.

This notion of where you experience an app as a fundamental principle came crashing home for me a few years ago when I spent some time in Kenya working with a number of Salesforce Foundation customers who were looking to build mobile applications on the Salesforce1 Platform.

My colleagues and I toured the Kibera slums where a customer was bringing clean toilets to the millions of inhabitants. Each toilet was managed by a franchise and run as a business. Part of that business was tracking usage to ensure adequate toilet distribution and waste removal schedules. The franchise tracked all of this using paper and pen.

I suggested it would be more efficient with a mobile app. The implementation partner quickly reminded me that we were in the middle of a slum in Kenya ­and you would get mugged for a mobile device faster than you could say “iPhone.”

I remember nodding my head. I could write the best app in the world; it would have amazing user experience and save people countless hours shuffling paper around. But I forget where the user would experience the app. Failing to do so will doom any app to the digital wasteland.

Where you experience something is critical. It’s a lesson I learned the hard way. But it is also the huge wearable opportunity: delivering new experiences at the right time.
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Teaching Social Skills to Improve Grades and Lives

Teaching Social Skills to Improve Grades and Lives | digitalNow | Scoop.it
Children who scored high on social skills were four times as likely to graduate from college than those who scored low.
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3 Steps to Successful Thinking

3 Steps to Successful Thinking | digitalNow | Scoop.it
Everyone thinks on some level, but how many of us actually think about… well… our thinking? Thoughts are the essence of everything we do or fail to do. They are the roots of words, which produce action, which produce habits, which produce character. When you think about it on that level, our thoughts are the very thing that control us. Take control of your life, your goals, and your success today by taking control of negative thoughts!
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How an Association Used a Vintage Plane to Drive Membership Enrollment and Engagement

How an Association Used a Vintage Plane to Drive Membership Enrollment and Engagement | digitalNow | Scoop.it
acing the challenges of increasing and maintaining membership base year after year can be difficult. The Aircraft Owners and Pilots Association (AOPA), Frederick, Md., touts sweepstakes as an invaluable tool for membership enrollment and engagement. Key to success is selecting a special prize, as well as the structure of the promotion. With more than 1.5 million entries generated last year, AOPA should know.
Choosing an aircraft as the grand prize for its all-pilot target audience, AOPA has taken flight through its sweepstakes for 20 years. Michelle Peterson, AOPA’s vice president of membership, cites this promotion as a proven strategy for her targeted areas of growth, including generating new memberships, increasing re-enrollments and elevating membership levels. “The airplane sweepstakes affords multiple levels of membership engagement.,” she said. “For some sweepstakes, we have involved members by asking them to choose a paint scheme or even inviting member input on what aircraft we should offer. Editorially, it’s a win/win, because our members enjoy reading about the plane and the winner. The aircraft sweepstakes has also shown up as a highlight in membership satisfaction surveys.”
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