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Here's What Really Happens When You Extend a Deadline

Here's What Really Happens When You Extend a Deadline | digitalNow | Scoop.it
People just go back to procrastinating.
Don Dea's insight:

If it's not possible to set interim deadlines or make sure actions are taken to avoid the planning fallacy, then you really should try to avoid pushing back your deadline altogether. The odds are good that you'll have little to show for it but wasted time.

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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Kimpton Hotels takes a guest-first approach to digital overhaul

Kimpton Hotels takes a guest-first approach to digital overhaul | digitalNow | Scoop.it
Don Dea's insight:

“The entire Kimpton digital destination is driven by an experience-first methodology, said Kenn Fine, creative principal at Fine. “No matter which device guests use to connect they are provided an experience adapted specifically to the weapon of their choice.”

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Study: Feeling powerful changes your perception of time

Study: Feeling powerful changes your perception of time | digitalNow | Scoop.it
Associates with the University of California at Berkeley conducted a test and survey to study perception. According to results those who felt powerful perceived that they could carry out more tasks in a shorter time.
Don Dea's insight:

Studies consisted of multiple experiments in which power shifted between participants or subjects answered questions about power changes in their lives. Afterwards those tested about how they felt and the results were clear; those with less power believe they have less time to get things done and those with more believe the opposite. Stress also decreased when people felt they had more power

Read more: http://www.digitaljournal.com/business/business/study-feeling-powerful-changes-your-perception-of-time/article/392678#ixzz38pEUOGVh

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Web-based mobile transactions grow 48pc

Don Dea's insight:

While both tablet and smartphone use in m-commerce has been increasing overall, smartphones have been increasing its share of transactions over tablets likely due to its form factor,” said Kamran Zaki, president of North America at Adyen.

“Phones are more portable than tablets, and typically are always with you, which makes them ideal for on-the-go use, at work or while commuting; and they are always connected to a 4G or Wi-Fi network, which cannot be said for all tablets,” he said.

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Borrowing retailers’ mobile ideas drives consumers to stores

Borrowing retailers’ mobile ideas drives consumers to stores | digitalNow | Scoop.it
Don Dea's insight:

“(In the past) if somebody came to our website or our digital touch points, they have come and interact and they’ve gone away. We want them to keep coming back.

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We've seen Google glass, are we ready for Google contact lenses?

We've seen Google glass, are we ready for Google contact lenses? | digitalNow | Scoop.it
Tech giant Google and pharmaceutical company Novartis have announced they are to develop so-called "smart contacts." The technologically-advanced eyewear will monitor blood sugar concentrations in diabetic patients.
Don Dea's insight:

Google first announced the creation of a prototype of the smart lens in January. Google said: "We’re now testing a smart contact lens that’s built to measure glucose levels in tears using a tiny wireless chip and miniaturized glucose sensor that are embedded between two layers of soft contact lens material. We’re testing prototypes that can generate a reading once per second.”

This prototype has been followed up by an announcement from the "big pharma" company Novartis that they are working with Google on a medical application.

Read more: http://www.digitaljournal.com/technology/we-ve-seen-google-glass-are-we-ready-for-google-contact-lenses/article/391049#ixzz38pHfoTSc

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Location-based, relevant push notifications will reign this holiday season

Don Dea's insight:

“Mobile being the most convenient and prevalent digital tool, combined with the location features of mobile, it is going to further facilitate and motivate consumers to abandon their usual retailers and go to the nearest lowest price provider,” 

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3 quotes that guide my mobile and cross-channel strategy

Don Dea's insight:

We need to focus on easy access to very quick, very powerful consumer benefits.

This is one reason I am a fan of text-to-get over QR codes. I can open an application (assuming I have one), focus on a bar code, scan and go to a Web site, or I can text a keyword to a short code.

Since texting is a natural mobile behavior, it gets my vote. If that text returns a retail offer and propels me to complete the purchase in-store, it is an instant of value for both sides.

Another excellent example is check deposit by photo.

What is a more natural smartphone activity than snapping a picture? And one less errand to run is definitely an instant of value.

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The power of Ideas

The power of Ideas | digitalNow | Scoop.it
the best ideas are far more likely to come from your front-line people who interact with customers
Don Dea's insight:
To get ahead, don’t look for a superstar CEO. Listen to and act on the ideas of your ordinary employees. When you start unlocking the potential of those ideas, everything changes.
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Owning our data

Owning our data | digitalNow | Scoop.it
Don Dea's insight:

Our challenge is to understand the limitations and potential of the IoE and make informed decisions. Ownership of data will soon be an important issue. It’s time for all of us to get educated on the subject. For example, digital economy apps like Uber may be ushering in, “a new type of conflict between technology and society. Two dimensions are moving at different speeds and fighting a battle to determine which will change the other“, according toWorldCrunch.

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The value of a great user experience

The value of a great user experience | digitalNow | Scoop.it
Great online brands combine ongoing testing, feedback and improvement cycles into their daily practices and invest in listening, learning and modifying the user experience to create positive returns in revenue and loyalty. This means user experience is not just a practice or a process—it is a philosophy. The user experience should be: Comfortable Intuitive Consistent …
Don Dea's insight:
Create comfort—first and foremost.

Online, comfort is created in many ways. The tone and voice of the company, established through copy, content, social media and online media should reflect the brand personality of the company but more than that it has to bring consumers into the brand rather than bombard them with sales messages

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Don't just meet consumer expectations, exceed them but know what to exceed

Don't just meet consumer expectations, exceed them but know what to exceed | digitalNow | Scoop.it
Meeting customer expectations is one of the three most important reasons that an organization has to adopt digital applications according to a new report that I just read.  That statement, in my opinion, is wrong.  Every brand has to not only meet consumer expectations they have to exceed them to keep customers loyal.   However …
Don Dea's insight:

You can’t measure the cost or ROI of every engagement on social media but you can measure the cost of implementing a social media program and loosing sales because someone had a problem that went unresolved for some time.  The rule of thumb is to exceed consumer expectations but don’t go overboard on “feel good” things that consumers can see through.

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How to Fix the Way We Work - At Work

Modern exmployment is based on mutual self-deception, writes Reid Hoffman.
Don Dea's insight:

The central promise of a Transformational tour is that the employee will have the opportunity to trans­form his career by transforming the company’s business. And as a Transformational tour of duty enters its final stage, you and your employee can start to negotiate a follow-up tour of duty to keep the employee at the company.

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10 reasons digital marketing still has a long way to go

10 reasons digital marketing still has a long way to go | digitalNow | Scoop.it
I was just reviewing my notes this year from client meetings and despite the emphasis on digital marketing even some of the best known brands have a long way to go before they can truly become great digital marketers.  Here are some of the challenges that I have seen during this year.. 1ne: Perception that …
Don Dea's insight:

1ne: Perception that digital marketing is less expensive than off-line marketing – If you’re going to build a great online digital experience you need to invest dollars into critical components like research and usability studies.  Cut corners or budget limitations can really lead to a lousy online brand experience and effect critical ROI measures.

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E-commerce will continue to boom with a rise in generated sales

E-commerce will continue to boom with a rise in generated sales | digitalNow | Scoop.it
Much of the focus and attention remains on being innovative with new technologies in the world of e-commerce. However, businesses regardless of their industry need to take great consideration of the basics.
Don Dea's insight:

When customers shop around for products and services in retail stores they are looking for a deal and expect knowledgeable staff on hand. The first point of contact is extremely crucial in a business retail environment or for that matter any business transaction. Furthermore, being attentive and active is a plus for any client.

Read more: http://www.digitaljournal.com/technology/review-e-commerce-will-continue-to-boom-with-a-rise-in-generated-sales/article/392877#ixzz38pJAcrOp

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The Problem With 'Pay for Performance' in Medicine

The Problem With 'Pay for Performance' in Medicine | digitalNow | Scoop.it
The idea is intuitively appealing: Reward doctors for positive outcomes, not per procedure. But it doesn't seem to work as well as hoped.
Don Dea's insight:

The National Quality Forum, described in the article as an influential nonprofit, nonpartisan organization that endorses health care standards, reported that the metrics chosen by Medicare for their programs included measurements that were outside the control of a provider. In other words, factors like income, housing and education can affect the metrics more than what doctors and hospitals do.

This means that hospitals in resource-starved settings, caring for the poor, might be penalized because what we measure is out of their hands. A panel commissioned by the Obama administration recommended that the Department of Health and Human Services change the program to acknowledge the flaw. To date, it hasn’t agreed to do so.

Some fear that pay for performance could even backfireStudies in other fields show that offering extrinsic rewards (like financial incentives) can undermine intrinsic motivations (like a desire to help people). Many physicians choose to do what they do because of the latter. It would be a tragedy if pay for performance wound up doing more harm than good.

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Lead by Doing, Not by Delegating

Leaders who pass hard problems to their subordinates create cynicism, not success.
Don Dea's insight:

 As the head of your team, do you take the matter into your own hands and get the job done, or continue to slough it off on an unfortunate subordinate?  

We’ve all been there. Most often, the initiatives that tend to suffer are the strategic initiatives of the important-but-not-urgent variety. (After all, if they were pressing, they’d be on track, receiving the attention they deserve.) Everyone involved is frustrated, especially the rock star assigned to lead the effort. Every status meeting is like a scene from the movieGroundhog Day, with the (perhaps now former) rock star reporting lots of activity (but little progress) and serving up a revised plan with new activities and (extended) timelines. Something has to change. The question is, what?

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Can Mobile Technologies and Big Data Improve Health?

Can Mobile Technologies and Big Data Improve Health? | digitalNow | Scoop.it
Medical data is a hot spot for venture investing and product innovation. The payoff could be better care.
Don Dea's insight:

The question is: can big data make health care better?

“There is a lot of data being gathered. That’s not enough,” says Ed Martin, interim director of the Information Services Unit at the University of California San Francisco School of Medicine. “It’s really about coming up with applications that make data actionable.”

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Vision is What Separates Great Leaders

Vision is the foundation of leadership. Whilst leadership starts with being the right person - the character of the leader, great leadership is sustained by a shared and compelling vision. A compelling vision is one that describes who you are, why you exist and the future you want to create.
Don Dea's insight:

Leaders are responsible to lead the creation of a compelling vision. To develop a vision that co-ordinates and align the hearts and minds of your people. A vision that’s shared, inspiring and sets the organisations future direction.

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Transformational Leadership

Transformational Leadership | digitalNow | Scoop.it
Insights Transformational leadership colour energy preferences
Don Dea's insight:
Here are some of the ways that a Transformational Leadership approach may help your organisation:
  • A leadership framework and programme that can transform your business
  • Developing  leaders to become more effective at managing themselves, their team and organisation
  • Developing leaders adapt their approach to motivate and inspire different individuals and personalities
    across multi-disciplines and departments
  • Developing leaders to perform at the highest levels and to help others excel
  • Common and aligned framework and language across the organisation

 

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When you don't know what you want, that's what you get

Given that things must be produced for a sufficiently broad segment of the population, how can we ever expect to find what it is that we truly want?
Don Dea's insight:

Central to the nature of production and consumption is the notion of market segments. Things are generally not made for the esoteric few but for some common denominator that we're perceived to fall within (and, sadly, said common denominator is often a low one). The result is that we live in an era replete with things, few of which actually match our exact desires or satisfy us

Read more: http://www.digitaljournal.com/business/business/op-ed-when-you-don-t-know-what-you-want-that-s-what-you-get/article/391087#ixzz38pGQdNTi

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Is digital REALLY that essential to YOUR brand?

Don Dea's insight:

Marketers need to better understand how important digital is to conversion for THEIR brands and products.  Marketing dollars then need to be allocated on the channels that provide the best ROI at the moment of truth.  Every brand needs a digital marketing component but understanding the importance of digital is key to ensuring that you’re investing in the right mix of marketing dollars.

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Are marketers really publishers?

Great content is about talking to your visitors as people and giving them compelling reasons why they should become customers while not trying to oversell them with used car salesmen talk
Don Dea's insight:
Execute on the basics of marketing, a great product at a great price and you will succeed.  Spend money on content and you will have fresh content that many people don’t have time to read.
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Four Questions to Revolutionise Your Business Model

Four Questions to Revolutionise Your Business Model | digitalNow | Scoop.it
Don Dea's insight:

Innovation is about more than groundbreaking technology. Rigorous, systematic questioning of risks in your business model can unleash opportunities for game changing performance improvements.
Read more at http://knowledge.insead.edu/entrepreneurship-innovation/four-questions-to-revolutionise-your-business-model-3440?nopaging=1#Yv4hWu6PZ4rALtyD.99

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Marketers cannot afford to ignore social media

Marketers cannot afford to ignore social media | digitalNow | Scoop.it
More and more we are getting a clearer picture of social media and its use in marketing
Don Dea's insight:

Fewer than 1 out of every 10 mention will come from a power user. You can prioritize these power users ifyou want, but it’s also important to give a quick and delightful response to those with few followers–the vast majority of those talking about you. While marketers have always been trained to go after big numbers the opposite may be true when it comes to social media.

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Social media spending to increase without ROI

Social media spending to increase without ROI | digitalNow | Scoop.it
More marketers plan to spend more on social media marketing than any other digital tactic.
Don Dea's insight:

More marketers plan to spend more on social media marketing than any other digital tactic. But when we asked marketers to describe their perceptions of social media marketing, more marketers agreed with the statement “It is difficult to prove ROI for social media marketing” than with any other statement. Stupid is as stupid does.

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