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How IT Professionals Can Embrace the Serendipity Economy

The principles of understanding value have changed.
Don Dea's insight:
  • The process of creation is distinct from value realization. Consider the slide deck. Microsoft provides productivity tools that create presentations quickly and efficiently. But nothing in Microsoft's Office suite ensures that the resulting presentation represents anything of value. Cost and time savings should never be the primary reasons for purchasing or upgrade decisions. IT needs to create models that examine and reflect the potential for enhanced value coming from such systems. For companies with existing productivity suites, the incremental improvements of new productivity features is small; however, the integration of collaboration features may significantly improve the value realization of the underlying productivity suite.
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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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The 7 Habits of Seriously Effective Communication Pros

The 7 Habits of Seriously Effective Communication Pros | digitalNow | Scoop.it
Don Dea's insight:
Understanding stories.

Crafting stories is an art form for top communicators. So often people forget that what seems like a whole book is actually just a chapter, part of a longer-term vision being built. Good authors often have the gift of seeing chapters as whole stories, making them complete while knowing they’re only part of a larger arc.

Understanding how stories work -- and how the human mind responds to them -- is the craftt of top communications professionals. Looking for classic heroes, villains, victims and other archetypes, to the structure of timeless human drama and narrative structure will allow for seeing the world -- and work -- in new ways.

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Boomers Decide Now May Be a Good Time to Get Healthy

Boomers Decide Now May Be a Good Time to Get Healthy | digitalNow | Scoop.it
The US health industry is undergoing a large-scale, transformational shift away from treating illness and disease, toward rewarding wellness and prevention.
Don Dea's insight:

In September 2013, market research firm BCC Research estimated that the global market for anti-aging products and services (including anti-aging cosmetics, plastic surgery and dermatology and anti-aging disease management) was $261.9 billion, up from $249.3 billion in 2012. The firm projected this number would reach $345.8 billion by 2018. - See more at: http://www.emarketer.com/Article/Boomers-Decide-Now-May-Good-Time-Healthy/1011217#sthash.vY1FAUN7.dpuf

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Leadership is a System | The Transformational Leadership Strategist

Know the Score: Foundation – The musical conductor must be knowledgeable about every note, chord, tempo, and dynamic in the musical score before the first rehearsal. The conductor must have a clear picture of the end result and a plan to get there. In organizational leadership, whether religious, nonprofit, or business, the leaders must have an equivalent of the musical score, which is the strategic plan. The leaders must be fully knowledgeable about that plan, and have goals and action plans for team execution. The foundation is a prerequisite for leading teams and empowering transformation. Without the plan, there can be confusion and lack of interest, even in the best of the best of teams. This first principle is clarity of purpose.
Don Dea's insight:
  1. Hire the Best: Relationships – In hiring orchestras for my programs, I was able to draw on the personnel from the Atlanta Symphony Orchestra, Florida Orchestra, Huntsville Symphony, the Kiev Orchestra, and others. These were the best players. On teams for organizations, it’s also important to recruit the best players. It works in music. It works in sports. It works in business and other types of organizations. Do not compromise. Hire the best and define their role, responsibility, and performance expectations. Build and maintain effective relationships. This principle is clarity of commitment.
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Hurd: Oracle Takes On Microsoft in the Cloud

Hurd: Oracle Takes On Microsoft in the Cloud | digitalNow | Scoop.it
One more thing: Is Oracle over focusing on an older foe in Microsoft, while newer players are where the real competition takes place?
Don Dea's insight:

“The battle for leadership of the cloud is important,” Mr. Hurd said, “It’s time to go on the attack.”

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For innovation, Silicon Valley needs more foxes

For innovation, Silicon Valley needs more foxes | digitalNow | Scoop.it
Tools: There is an array of techniques that can help us break our mental patterns to facilitate creativity and innovation. Two excellent resources are Jacob Goldenberg and Drew Boyd’s “Inside the Box” that outlines what’s known as the “Systematic Inventive Thinking” methodology or William Duggan’s “Creative Strategy,” which describes the discipline of Strategic Intuition.
Don Dea's insight:

Training: Gaining cross-sector (i.e. for-profit, non profit, and public) experience not only transforms perspectives, but is also an indispensable approach to solve the interlocking social challenges we face. A good place to start is the San Francisco-based Presidio Institute. The more adventurous can spend a year as an entrepreneur-in-residence with a governor, mayor, or social enterprise through the Fuse Corps.

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Face Up Online: Time Out New York

Face Up Online: Time Out New York | digitalNow | Scoop.it
When it comes down to it, I'm very fannish about both the current Time Out New York cover and previous covers by Deacon. In a way, it reminds me of the work that Richard Turley did at Bloomberg Businessweek over the past few years. Not so much in style, although there is a similar brashness and immediacy to the work, but more so that these covers reflect a true love and passion for graphic design and magazine making. Deacon and his editors are engaging in a very rare (these days) and exciting visual conversation with their readers that is smart and highly contemporary. It's very inspiring to see this kind of energy, and they deserve a lot of support and congratulations for their effort!
Don Dea's insight:

The magazine's secondary coverlines have been greatly diminished compared with previous issues. A lot of people buy it because they're visiting the city and want to find out what's going on. For the rest, I imagine that the main image and headline are the selling points

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The 20 Most Common Work-From-Home Job Titles

The 20 Most Common Work-From-Home Job Titles | digitalNow | Scoop.it
Common work-from-home job titles
1. Writer
2. Consultant
3. Customer Service Representative
4. Sales Representative
5. Engineer
6. Account Executive/Manager
7. Software Developer
8. Case Manager
9. Medical Coder
10. Adjunct Faculty
11. Systems Analyst
12. Program/Project Manager
13. UI/UX Designer
14. Travel Counselor
15. Insurance Adjuster
16. Graphic Designer
17. Bilingual Interpreter
18. SEO/Marketing Assistant
19. Director of Business Development
20. Marketing Manager
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Social Media Trends and Their Do's and Don'ts

Social Media Trends and Their Do's and Don'ts | digitalNow | Scoop.it
Don Dea's insight:

Considering 42% adults online are present on multiple social networking sites for personal and business purposes; staying out dated is totally out of question. So we decided to give you a comprehensive look at the top social media trends this year and that’s not all! 

Read more: Social Media Trends and Their Do's and Don'ts - Marketing Technology Blog http://www.marketingtechblog.com/social-media-trends-dos-donts/#ixzz3E1COMOeq 
Under Creative Commons License: Attribution 
Follow us: @mktgtechblog on Twitter | marketingtechnology on Facebook

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Phablet Sales To Top Laptops This Year, Tablets in 2015

Worldwide sales of phablets, smartphones with screens between 5.5 and 7 inches, will top sales of portable PCs in 2014 and surpass sales of tablets in the next year, according to a new forecast from market research company International Data Corp. (IDC).

The company predicted that 175 million of the large smartphones will be sold this year, topping sales of portable PCs by about 5 million units. IDC predicted that next year 318 million of the devices will be shipped, outperforming the 233 million sales forecast for tablets in 2015 by a significant margin.
Don Dea's insight:

"While phablets are a relatively new category of device, first picking up volume in 2012, the pressure that the category has placed on the tablet market has already been clearly observed as the growth of smaller, 7-inch tablets has begun to slow. IDC expects more consumers to shift back toward larger-sized tablets with their next purchase," according to a news release. 

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New The Social-Media Demographics Report: Differences In Gender, Age, And Income At The Top Networks

New The Social-Media Demographics Report: Differences In Gender, Age, And Income At The Top Networks | digitalNow | Scoop.it
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Forecast Finds Ad Spend On Facebook Exceeds Time Spent

Forecast Finds Ad Spend On Facebook Exceeds Time Spent | digitalNow | Scoop.it
A new forecast suggests that ad spending on Facebook is outpacing the share of attention it commands daily in digital media. U.S. adults will spend an average of 21 minutes a day on Facebook this year, accounting for a third of time spent on social networks, 6% on digital devices, and 2.8% on all media, according to the eMarketer forecast. 
Don Dea's insight:

video will account for 15.9% of digital time spent in 2014 compared to 11.7% of ad revenue, while online radio will claim 11.2% of digital time but only 4% share of digital advertising. 

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2019 Value of Higher Education Market at $65B+ Forecasts a Global Research Report

2019 Value of Higher Education Market at $65B+ Forecasts a Global Research Report | digitalNow | Scoop.it
Don Dea's insight:

Many higher education institutions lack in the adoption of software solutions and services due to the privacy and security issues related to it. It is estimated that the use of such technology to its highest potential would take a few years. With increase in mobile technology and electronic learning, content and collaboration within the campus has become faster. 

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The Power of Language

The Power of Language | digitalNow | Scoop.it
Don Dea's insight:
  • Corporate Messages Focus Employees — 81% of respondents found their mission statement helpful in keeping them focused and aligned on what’s important to the company overall.


  • Few Firms Have Clear & Consistent Definitions — Only 29% responded that their company has a clear and consistent definition
    for the term “‘innovation’” that applies across the entire organization.


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How HBR Has Turned Its Old Content Into New Revenue

How HBR Has Turned Its Old Content Into New Revenue | digitalNow | Scoop.it
What does the customer value and what is their willingness to pay for what they value? The value question can take you in a number of directions: It could be access-in multiple formats, on multiple devices, early previews, the ability to connect with others. It could be curation-if you have a large archive, helping the reader find exactly what they want, by topic, by author, etc. is important. It could be utility-managing, storing, sharing content can be valuable. And targeting and personalization-getting the right content to the right audience segment and doing that consistently and accurately can increase value and monetization of the content.

If you have a strong value proposition, you have a strong position for monetization. Technology enables delivery, optimization, access, which should also increase engagement. And from the advertiser perspective, high engagement with the right audience segment is a key part of our value equation.
Don Dea's insight:

Digital has the benefit of allowing you to experiment and test your way into tiered subscriptions. You can look at the relationship of registration and paywalls to subscription conversion; you can experiment with different content formats or topic areas to see what resonates with your audience.

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12 Behaviors of a Transformational Leader

12 Behaviors of a Transformational Leader | digitalNow | Scoop.it
Style 1 : Emotional Manager (central axis): Leadership is managing emotions designated as emotional intelligence that is at the center of leadership development; starting to lead ourselves can lead others towards self-knowledge, self-regulation being one of the most important bases for managing teams.

Behavior 1: Recognize the motives and intention strengthening the trust between individuals with objectives on the team
Behavior 2: Create a trusting emotional environment that appropriately fosters apprenticeship and innovation 
Don Dea's insight:

Style 2: Motivator for achievement (present/results): Objectives are clearly established, giving demanding monitoring while in accordance with each employee’s potential. This is the base of attainment for some excellent results. Results are the best expression of leadership and innovation, but they are also one of the elements that reinforce excellent performance.

  • Behavior 3: Promotes the generation of ideas leading actions that improve results  
  • Behavior 4.: Appropriate demands for results from the potential and abilities of each employee 
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How to Spot a Tech Company That's About to Lose

How to Spot a Tech Company That's About to Lose | digitalNow | Scoop.it
How to Look for Signs of Failure

Start by understanding a market segment's competitive requirements, now and in the future.

If a firm is moving into a highly competitive area, does it have the resources to compete – and is it willing to use them?
Does the company have what it takes, and is it willing to use it in order to compete? Big companies often have the resources, but won't use them. That creates the same result as if it didn't have the resources in the first place.  
Don Dea's insight:
  • Will the company step up and lower the switching cost adequately? Ease of migration is often why a better product doesn't succeed. Your need to migrate, and you may have to be willing to bear excessive costs, but you'll likely be the exception and will therefore stand oud.
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Digital Innovation in Publishing

Digital Innovation in Publishing | digitalNow | Scoop.it
Don Dea's insight:

In real dollars terms, Newspapers are generating the same amount of advertising dollars as they did in 1950 (having lost more than $45B in print advertising). That's not to say they aren't innovating, in fact, they've created $5B in new revenue through digital advertising. But the need to innovate faster is a real necessity.

The challenge is how to innovate at the speed of the digital economy when our systems, employees and processes are all set-up for a print production cycle (think days, weeks or months). In my experience it begins with adopting a simple operating philosophy centered around one word -"iterate."

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What Insights Are You Using?

What Insights Are You Using? | digitalNow | Scoop.it

.

Don Dea's insight:

Usage and effectiveness don’t always line up, based on July 2014 data from Corporate Visions. While 81.1% of business-to-business (B2B) marketing and sales professionals polled worldwide said they used “insights”—context-based facts specific to a prospect that help companies shape marketing messages and sales conversations as well as differentiate from the competition—in their content efforts, they weren’t necessarily using the most effective ones. - See more at: http://www.emarketer.com/Article/B2B-Marketers-What-Insights-You-Using/1011205#sthash.W1CtMpTG.dpuf

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8 Common Tech Myths You Should Stop Believing Today

8 Common Tech Myths You Should Stop Believing Today | digitalNow | Scoop.it
Don Dea's insight:
Don’t charge your phone unless it’s almost dead

This, too, is a popular myth about lithium-ion batteries. It’s not harmful to plug your phone in before the battery is drained — in fact, it may be better for your battery. Batteries have a limited number of charge cycles before they lose their ability to hold a charge. A charge cycle consists of charging your battery back up to its full capacity when it’s out of juice. The reason your phone’s battery life diminishes as it gets older is because it’s already used up many of its cycles, not because you’re plugging it in when the battery is already half full. 



Read more: http://www.businessinsider.com/most-common-tech-myths-2014-8?op=1#ixzz3E1DaNdjv

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54% of Mobile Marketers Plan to Beacon

54% of Mobile Marketers Plan to Beacon | digitalNow | Scoop.it
The study found that the use of beacon technology is growing, with the majority (54%) of mobile marketers expecting to be beaconing within the next 12 months. Here’s the picture:

18% -- Already using beacons
36% -- Plan to use beacons in next 12 months
17% -- Not sure
28% -- No plans to use beacons in next 12 months
Don Dea's insight:

As context, almost half (49%) of marketers currently use GPS location data, according to the latest Mobile Benchmark Report by Adobe.

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How Are You Doing Compared to 400 Other Marketers?

How Are You Doing Compared to 400 Other Marketers? | digitalNow | Scoop.it
As we sit at the table, the team often gets both embarrassed and frustrated at many of the gaps that they have left open or their lack of speed at adopting new technologies. It seems whenever I meet with a company their team has this same reaction. Marketing resources are a luxury in this economy and companies shouldn’t be embarrassed that they’re unable to keep up. The industry is moving fast, and virtually ever platform is fighting for marketing dollars – confusing the heck out of marketers who are already getting pulled in every direction.
Don Dea's insight:

Given that, it’s always nice to feel as though you’re not doing too bad. This extensive research project from Ektron will help put you at ease… and maybe even make you feel good about the progress you’ve made and the roadmap you’re taking. Chances are, you’re probably ahead of the curve!

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Mobile Having 'Fundamental' Impact

Mobile Having 'Fundamental' Impact | digitalNow | Scoop.it
A fundamental change has taken place in the last 12 months as audiences rapidly migrate from the desktop Web to mobile devices to consume media, with ad dollars flowing to the companies fastest to adapt to the changing digital landscape
Don Dea's insight:

“The exponential increase in the penetration of smartphones and video capability really started to change that. What changed also is the amount of time people are consuming on that mobile device,” he said, noting that 70% of Facebook’s traffic now comes through mobile.

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Ecosystem Guide: The 12 Players of the Collaborative Economy

Ecosystem Guide: The 12 Players of the Collaborative Economy | digitalNow | Scoop.it
Don Dea's insight:

It looks complex to the outsider.

It’s impossible to analyze this market and expect to put each person into one single box. Life is complex, and nearly every person can fit into multiple categories. The sections below are categorized into four major groups: 1) The People, 2) The Technologists, 3) The Established and 4) The Influencers. Each specific group contains a breakdown of its constituents. Thanks to Robin Chase, who provided additional insight into the nonprofits in the space.

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The Psychology of Typography

The Psychology of Typography | digitalNow | Scoop.it
Don Dea's insight:

It’s been said time and time again: fonts convey emotion. Picking the right font is essential, andthere are rules you should follow.

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Digital Video Views On Rise

Digital Video Views On Rise | digitalNow | Scoop.it
Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption.
Parks Associates says U.S. broadband households spend on average 1.3 hours per week watching video on a tablet and 1.6 hours per week watching video on a smartphone. But this compares to almost 20 hours per week on the television.
Don Dea's insight:

“The percentage of video viewership among tablet households has tripled since 2010, rising from 9% to 28%,”

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