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Structure 1st: Why You Should Not Start With Practices

Structure 1st: Why You Should Not Start With Practices | digitalNow | Scoop.it
Changing culture is hard, so many organizations start with practices, which end up being superficial. Start with structure.
Don Dea's insight:

Starting your agile transformation with a focus on practices is not an entirely bad idea, but with the wrong culture and structure, agile practices will be superficial. People will go through the motions. People will do agile things like have standups, demos, and planning meetings.

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
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Is your innovation a flop?

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Sometimes just a different approach can be innovative.  Dick Fosbury changed his approach to high jumping as a high school athlete when he struggled with the old approach to clear the bar.  His new approach was the opposite of what everyone else did.  Instead of going over the bar face first, he went over head first and with his back to the bar.  At first he was made fun of, but his scores kept improving.   In 1968 he won the gold medal in the Mexico Olympics.  By 1980 nearly every high jumper had adopted his approach which became known as the “Fosbury Flop.”

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Imagination is Everything

I saw a saying recently and thought, how does this apply to innovation? It was, “Imagination is Everything.” I asked myself, "is this true in innovation?" Obviously imagination is important, but ho...
Don Dea's insight:

Edison stated that, “Inventors must be poets so that they may have imagination.” So while he did not say that imagination was everything, he did say it was a “must.” A must is a requirement. It is more than a key ingredient; it is an essential ingredient.

The next question is, if it is an essential ingredient, how much of innovation is imagination?   Edison answered this question with, “Genius is 1% inspiration and 99% perspiration.” So while imagination is essential, it is only a small part of having a successful innovation. What people often miss is that most of the time innovation is work. A dream is required, but without the perspiration, it is just a dream.

So, keep imagining and dreaming and looking for inspiration for innovation. In many ways, it will be everything for your innovation. And if you work your dream, you never know what you will find.

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Best Practices are a Lie (and What to Do Instead)

In conversion optimization, it`s tempting to blindly follow best practices. But these 5 cases prove that the opposite may give better results.
Don Dea's insight:
Color Changes Everything

Green is good, right? Green lights tell us when to go. Green is noted as a positive, fresh and rejuvenating color. So it makes sense to color your Buy Now buttons green—or does it?

GSM, a mobile phone retailer in the Netherlands, tested three variations of their buy now button: one as a green link, another as a green button, and another as an orange button:

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Can content make you a thought leader? (And how to measure it)

Can content make you a thought leader? (And how to measure it) | digitalNow | Scoop.it
Marketing through thought leadership is totally in right now. It makes sense: Every business wants to be perceived as a leader, respected by customers and
Don Dea's insight:
What can numbers tell you about thought leadership?

When measuring thought leadership, there should be KPIs showing that people recognize our client’s content as authoritative, people share our clients’ opinion with others and people interact with the content in ways that demonstrate influence over conversions.

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How often do you need to publish for effective content marketing?

How often do you need to publish for effective content marketing? | digitalNow | Scoop.it
Brands that don't publish daily might not be getting as much as they can out of their content marketing.
Don Dea's insight:
No matter what, Google likes fresh content

The single-most important question you should ask yourself when publishing content is: Does this web page provide the information the user was looking for? This is what Google rewards, and it uses hundreds of factors to arrive at the answer, but one that often goes without comment is freshness. Google has patented a system called Document Scoring Based on Document Content Update, and it helps give a numerical rank to pages based on how recent content is. Some benchmarks include:

• How long ago Google first discovered a page
• How recently a page was updated with new information
• How often a page is updated with new content
• How much meaningful or useful content (i.e. not advertisements) was changed
• How new inbound links correlate with updated content
• How fresh the pages that produce inbound links are

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E-commerce will continue to boom with a rise in generated sales

E-commerce will continue to boom with a rise in generated sales | digitalNow | Scoop.it
Much of the focus and attention remains on being innovative with new technologies in the world of e-commerce. However, businesses regardless of their industry need to take great consideration of the basics.
Don Dea's insight:

When customers shop around for products and services in retail stores they are looking for a deal and expect knowledgeable staff on hand. The first point of contact is extremely crucial in a business retail environment or for that matter any business transaction. Furthermore, being attentive and active is a plus for any client.

Read more: http://www.digitaljournal.com/technology/review-e-commerce-will-continue-to-boom-with-a-rise-in-generated-sales/article/392877#ixzz38pJAcrOp

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The Problem With 'Pay for Performance' in Medicine

The Problem With 'Pay for Performance' in Medicine | digitalNow | Scoop.it
The idea is intuitively appealing: Reward doctors for positive outcomes, not per procedure. But it doesn't seem to work as well as hoped.
Don Dea's insight:

The National Quality Forum, described in the article as an influential nonprofit, nonpartisan organization that endorses health care standards, reported that the metrics chosen by Medicare for their programs included measurements that were outside the control of a provider. In other words, factors like income, housing and education can affect the metrics more than what doctors and hospitals do.

This means that hospitals in resource-starved settings, caring for the poor, might be penalized because what we measure is out of their hands. A panel commissioned by the Obama administration recommended that the Department of Health and Human Services change the program to acknowledge the flaw. To date, it hasn’t agreed to do so.

Some fear that pay for performance could even backfireStudies in other fields show that offering extrinsic rewards (like financial incentives) can undermine intrinsic motivations (like a desire to help people). Many physicians choose to do what they do because of the latter. It would be a tragedy if pay for performance wound up doing more harm than good.

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Lead by Doing, Not by Delegating

Leaders who pass hard problems to their subordinates create cynicism, not success.
Don Dea's insight:

 As the head of your team, do you take the matter into your own hands and get the job done, or continue to slough it off on an unfortunate subordinate?  

We’ve all been there. Most often, the initiatives that tend to suffer are the strategic initiatives of the important-but-not-urgent variety. (After all, if they were pressing, they’d be on track, receiving the attention they deserve.) Everyone involved is frustrated, especially the rock star assigned to lead the effort. Every status meeting is like a scene from the movieGroundhog Day, with the (perhaps now former) rock star reporting lots of activity (but little progress) and serving up a revised plan with new activities and (extended) timelines. Something has to change. The question is, what?

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Can Mobile Technologies and Big Data Improve Health?

Can Mobile Technologies and Big Data Improve Health? | digitalNow | Scoop.it
Medical data is a hot spot for venture investing and product innovation. The payoff could be better care.
Don Dea's insight:

The question is: can big data make health care better?

“There is a lot of data being gathered. That’s not enough,” says Ed Martin, interim director of the Information Services Unit at the University of California San Francisco School of Medicine. “It’s really about coming up with applications that make data actionable.”

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Vision is What Separates Great Leaders

Vision is the foundation of leadership. Whilst leadership starts with being the right person - the character of the leader, great leadership is sustained by a shared and compelling vision. A compelling vision is one that describes who you are, why you exist and the future you want to create.
Don Dea's insight:

Leaders are responsible to lead the creation of a compelling vision. To develop a vision that co-ordinates and align the hearts and minds of your people. A vision that’s shared, inspiring and sets the organisations future direction.

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Transformational Leadership

Transformational Leadership | digitalNow | Scoop.it
Insights Transformational leadership colour energy preferences
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Here are some of the ways that a Transformational Leadership approach may help your organisation:
  • A leadership framework and programme that can transform your business
  • Developing  leaders to become more effective at managing themselves, their team and organisation
  • Developing leaders adapt their approach to motivate and inspire different individuals and personalities
    across multi-disciplines and departments
  • Developing leaders to perform at the highest levels and to help others excel
  • Common and aligned framework and language across the organisation

 

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When you don't know what you want, that's what you get

Given that things must be produced for a sufficiently broad segment of the population, how can we ever expect to find what it is that we truly want?
Don Dea's insight:

Central to the nature of production and consumption is the notion of market segments. Things are generally not made for the esoteric few but for some common denominator that we're perceived to fall within (and, sadly, said common denominator is often a low one). The result is that we live in an era replete with things, few of which actually match our exact desires or satisfy us

Read more: http://www.digitaljournal.com/business/business/op-ed-when-you-don-t-know-what-you-want-that-s-what-you-get/article/391087#ixzz38pGQdNTi

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Is digital REALLY that essential to YOUR brand?

Don Dea's insight:

Marketers need to better understand how important digital is to conversion for THEIR brands and products.  Marketing dollars then need to be allocated on the channels that provide the best ROI at the moment of truth.  Every brand needs a digital marketing component but understanding the importance of digital is key to ensuring that you’re investing in the right mix of marketing dollars.

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The Nine Commandments of Converting Page Skimmers

Converting page skimmers is more difficult than converting those who come to your landing page to actually read, but it can be done. Here`s how to do it.
Don Dea's insight:
Clear Digital Clutter for Fast Loading Times

As obvious as this might be to mention and read, you’ve only got 2.6 seconds to make a first impression. If half of that is spent waiting for your website to load, you’ve already lost.

Make your landing page load as quickly as possible. Even if it’s already pretty fast, remember, your visitors could be on a slow connection and anything that doesn’t frustrate them is a point in your favor.

Here’s a quick tip: The easiest way to get your pages loading quickly is to reduce your image sizes and have an expert developer look through your code for ways to make it lighter and leaner.

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9 Ways to Leverage Remarketing and Retargeting

Explore the fundemental ways to leverage remarketing and retargeting. Gary Victory walks us through 9 specific ways to maximise your marketing approach.
Don Dea's insight:
Market to Customers Who Have Already Converted with Special Offers

Next, there are the people who have visited your site and already converted. These people are a remarketing goldmine, since they’re already familiar with your brand and have taken that all-important first step toward interacting with you, be it buying a product, calling for a quote or signing up for your mailing list.

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Is Your Innovation Cool Enough?

It is the middle of summer and it is hot outside. In some places really hot. It brings to mind one of my favorite innovations, air conditioning. Air conditioning was innovated by Willis Haviland Ca...
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As important as the system itself, was Carrier’s ability to sell the system. Air conditioning really took off, first in movie theaters, then in office buildings and eventually in homes. All of this because Carrier was able to build on what other people had begun, make it better and then sell it to the hot consumers. So the next time you come in from the heat, think about Carrier and take time to build on others’ ideas. You never know what cool innovation you may come up with.

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Ecommerce Optimization: 6 Reasons Why Amazon Rocks

If you want ecommerce optimization tips, Amazon is a good starting point. Here are 6 ecommerce optimization strategies the company gets right.
Don Dea's insight:
Amazon Gets Personal

As consumers, one-third of us want a more personalized shopping experience, says research from Infosys. That’s been shown to boost conversions for other retailers, and it’s something Amazon delivers.

Amazon rocks personalization. In fact, it’s a little bit scary how much they know and how quickly they can respond. Over the years, I’ve seen their on-site recommendations get better and better till almost every product recommended is something that interests me.

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Kimpton Hotels takes a guest-first approach to digital overhaul

Kimpton Hotels takes a guest-first approach to digital overhaul | digitalNow | Scoop.it
Don Dea's insight:

“The entire Kimpton digital destination is driven by an experience-first methodology, said Kenn Fine, creative principal at Fine. “No matter which device guests use to connect they are provided an experience adapted specifically to the weapon of their choice.”

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Study: Feeling powerful changes your perception of time

Study: Feeling powerful changes your perception of time | digitalNow | Scoop.it
Associates with the University of California at Berkeley conducted a test and survey to study perception. According to results those who felt powerful perceived that they could carry out more tasks in a shorter time.
Don Dea's insight:

Studies consisted of multiple experiments in which power shifted between participants or subjects answered questions about power changes in their lives. Afterwards those tested about how they felt and the results were clear; those with less power believe they have less time to get things done and those with more believe the opposite. Stress also decreased when people felt they had more power

Read more: http://www.digitaljournal.com/business/business/study-feeling-powerful-changes-your-perception-of-time/article/392678#ixzz38pEUOGVh

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Web-based mobile transactions grow 48pc

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While both tablet and smartphone use in m-commerce has been increasing overall, smartphones have been increasing its share of transactions over tablets likely due to its form factor,” said Kamran Zaki, president of North America at Adyen.

“Phones are more portable than tablets, and typically are always with you, which makes them ideal for on-the-go use, at work or while commuting; and they are always connected to a 4G or Wi-Fi network, which cannot be said for all tablets,” he said.

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Borrowing retailers’ mobile ideas drives consumers to stores

Borrowing retailers’ mobile ideas drives consumers to stores | digitalNow | Scoop.it
Don Dea's insight:

“(In the past) if somebody came to our website or our digital touch points, they have come and interact and they’ve gone away. We want them to keep coming back.

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We've seen Google glass, are we ready for Google contact lenses?

We've seen Google glass, are we ready for Google contact lenses? | digitalNow | Scoop.it
Tech giant Google and pharmaceutical company Novartis have announced they are to develop so-called "smart contacts." The technologically-advanced eyewear will monitor blood sugar concentrations in diabetic patients.
Don Dea's insight:

Google first announced the creation of a prototype of the smart lens in January. Google said: "We’re now testing a smart contact lens that’s built to measure glucose levels in tears using a tiny wireless chip and miniaturized glucose sensor that are embedded between two layers of soft contact lens material. We’re testing prototypes that can generate a reading once per second.”

This prototype has been followed up by an announcement from the "big pharma" company Novartis that they are working with Google on a medical application.

Read more: http://www.digitaljournal.com/technology/we-ve-seen-google-glass-are-we-ready-for-google-contact-lenses/article/391049#ixzz38pHfoTSc

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Location-based, relevant push notifications will reign this holiday season

Don Dea's insight:

“Mobile being the most convenient and prevalent digital tool, combined with the location features of mobile, it is going to further facilitate and motivate consumers to abandon their usual retailers and go to the nearest lowest price provider,” 

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3 quotes that guide my mobile and cross-channel strategy

Don Dea's insight:

We need to focus on easy access to very quick, very powerful consumer benefits.

This is one reason I am a fan of text-to-get over QR codes. I can open an application (assuming I have one), focus on a bar code, scan and go to a Web site, or I can text a keyword to a short code.

Since texting is a natural mobile behavior, it gets my vote. If that text returns a retail offer and propels me to complete the purchase in-store, it is an instant of value for both sides.

Another excellent example is check deposit by photo.

What is a more natural smartphone activity than snapping a picture? And one less errand to run is definitely an instant of value.

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The power of Ideas

The power of Ideas | digitalNow | Scoop.it
the best ideas are far more likely to come from your front-line people who interact with customers
Don Dea's insight:
To get ahead, don’t look for a superstar CEO. Listen to and act on the ideas of your ordinary employees. When you start unlocking the potential of those ideas, everything changes.
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