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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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4 Tips for Great Content Marketing

4 Tips for Great Content Marketing | digitalNow | Scoop.it
Here are some pointers on how marketers can get the most out of their content.
Don Dea's insight:

How you distribute different forms of content depends on its type and intended audience (more on that in my last post here). But what’s most important is that you take a strategic approach when building content and understand where each piece fits within that strategy. 

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The Future Isn't What It Used to Be

The Future Isn't What It Used to Be | digitalNow | Scoop.it
Yes, the future can be scary. But it's also full of opportunity.
Don Dea's insight:

What happens in the future is a large part of what you are creating right now, in this moment. What we all are creating, really. Through our decisions and actions, our economics, politics, rebellion and innovation, we are part of something very exciting—this thing, this future. It is perhaps our greatest adventure and our greatest creation because it is unwritten, but we are writing it.

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8 Qualities That Make Great Bosses Unforgettable

They possess qualities that may not show up on paper but always show up where it matters most -- in the minds and even hearts of the people they lead.
Don Dea's insight:
1. They believe the unbelievable.

Most people try to achieve the achievable; that’s why most goals and targets are incremental rather than inconceivable.

Memorable bosses expect more -- from themselves and from others. Then they show you how to get there. And they bring you along for what turns out to be an unbelievable ride.

2. They see opportunity in instability and uncertainty.

Unexpected problems, unforeseen roadblocks, major crises... most bosses take down the sails, batten the hatches, and hope to wait out the storm.

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8 Essential Beliefs About Purpose

8 Essential Beliefs About Purpose | digitalNow | Scoop.it
What you believe about purpose can frustrate your efforts to discover purpose. Your beliefs about purpose can either help or hinder you.
Don Dea's insight:

We are all born for a purpose, it’s the reason we’re alive, but it must be discovered. It’s suprising how many people live disconnected from purpose and meaning. Research cited in the article “From Purpose to Impact” by Nick Craig and Scott Snook, published in the Harvard Business Review found “thatfewer than 20% of leaders have a strong sense of their own individual purpose. Even fewer can distill their purpose into a concrete statement.

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How to Create Much-Needed Structure for Your Remote Workforce

Because virtual companies already operate without a central physical location, it is even more critical to have structures and disciplines in place to have a smooth, integrated and effective workforce.
Don Dea's insight:
Provide decision-making criteria but leave a lot of wiggle room

For all business functions, maintain a set of decision-making criteria that specifically states when you want a team member to make a decision on their own or when they need to consult a more senior worker. The important thing here is providing the framework you expect to keep the structure intact

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It's Not All Digital: What Different Generations Can Learn From Each Other

It's Not All Digital: What Different Generations Can Learn From Each Other | digitalNow | Scoop.it
Agencies now have multiple generations of employees -- baby boomers, gen-Xers and millennials. Bev Ryan shares insights on how they can learn from each other.
Don Dea's insight:

Advice for boomers and gen-Xers:

1. Work-life balance is, in fact, important. Working 14-hour days and constantly being connected means we're not working smarter, just longer. Which means guaranteed burnout. Self-induced pressure wreaks havoc on our health and, science has proved, impedes our productivity. So why not take a cue from your younger friends? Don't live to work. Work to live.

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Millennial Men Big Spenders

According to new research from Nielsen, today's Millennials are the most racially diverse generation in U.S. history, with nearly 43% identifying as non-white. Varying estimates place this group's
purchasing power anywhere between $125 billion and $890 billion annually, while some estimates attribute these young shoppers with $200 billion of direct buying power plus an additional $500 billion
in indirect influence
Don Dea's insight:

While these young men are united by age, the group is diverse and their habits can vary by their ethnicity.

  • African-American Millennial males spend significantly more time watching content than Millennial men as a whole: these viewers spend nearly 33 hours a week with traditional TV and 3 hours watching videos on the Internet.
  • Hispanic Millennial men watch slightly less than the average Millennial man, spending an hour less (19 hours) on traditional TV and less than 2 hours watching online videos.
  • Asian-American Millennial men spend the most time watching videos on the Internet, almost 4 hours watching online video, but also notably spend the least amount of time watching traditional TV (11.5 hours).
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Management in a Digital Economy

Business schools are struggling to adapt to the new realities of a digital economy. What are the best skills and training for leadership in the future?
Don Dea's insight:

“Entrepreneurial businesses that scale need people with a technical background and a business or entrepreneurial education on top of it,” Mr. Schmidt added. “And the M.B.A. is a degree that gets at some of that.”

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Ask the Right Question About Viewability

What good are viewability standards that trade groups work so hard to develop if leading media buyers decide to implement something different?
Don Dea's insight:

The most proactive companies took that to heart and, in the name of continuing to build great relationships with their customers, went above and beyond minimum privacy standards, taking every opportunity they could to be as transparent as possible about how they used data. Research showed that when they were, consumers were inclined to buy more from these brands. Those companies did what was best for their businesses. Other companies, in the name of merely being able to say "we're compliant with standards," just made sure that they could tick the boxes of whatever requirement scared them the least.

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Five Social Media Fails of 2014

A look at some of the biggest brand failures on social media in 2014.
Don Dea's insight:

From racy to insensitive, here's a look at some of the biggest social media failures of 2014.

DiGiorno Pizza Jumps on #WhyIStayed
In response to the NFL's suspension of Ray Rice, who beat his wife in a widely-circulated video, thousands of women took to Twitter to confess why they stayed in abusive relationships, making #WhyIStayed a trending topic.

DiGiorno Pizza attempted to hijack the hashtag, tweeting: "#WhyIStayed You had pizza." The frozen-pizza maker quickly deleted the tweet and admitted it did not know what the hashtag was referring to before it made the post.

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5 Social Media Marketing Myths Debunked

5 Social Media Marketing Myths Debunked | digitalNow | Scoop.it
Not all social media best practices are good choices for marketers heres a breakdown of five common social myths.
Don Dea's insight:

People who love your brand on social are the best advocates.

“I hate to break it to marketers, but this is not always the case,” says Marco Hansell, CEO of social marketing platform Speakr. “Advocates can quickly become white noise if people expect them to talk about your brand every single day.”

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Why Great Leaders Have Selective Amnesia, and 3 Ways They Use It

When it comes to history, great leaders essentially have selective amnesia. Because not all of what has taken place in the past should be remembered.
Don Dea's insight:
Immediate Forgetfulness

Lastly, there are those times where you should forget what happened 10 seconds ago – those heated exchanges that would otherwise put you in a funk for hours or days. I’m sure you know what I’m talking about here – just think how many times you’ve even unconsciously applied it be telling someone  “forget about it” after you’ve calmed down.

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6 Tips for Improving Your “Lines of Gratification”

6 Tips for Improving Your “Lines of Gratification” | digitalNow | Scoop.it
As we enter the year’s final quarter, Dr. Robert J. Cerfolio, a world-renowned cardiothoracic surgeon, says it’s never too early to think about self-improvement for the New Year … and this year.
Don Dea's insight:
  • Be an early riser. The main reason operating rooms hum into action at 7 a.m. is tied to human physiology; the bodies of patients are better able to handle the stress of surgery at that time. “People are generally better off getting work done early in the day when we’re better prepared for stress and performance,” he says. “And getting a job done early frees you up later in the day.”
  • Love what you do. Why wouldn’t you want to take ownership, responsibility and pride in what you do for a living? When you treat a job as only a means to a paycheck, you are missing the point. If your job isn’t the one you’d really love to have, don’t make it worse with a negative attitude. Instead, make it your own. Make it a point of personal integrity and principle to challenge yourself to achieve something every day. After all, 40 hours a week is a long time to stay anywhere.
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The Secret of a Productive Morning Routine

The Secret of a Productive Morning Routine | digitalNow | Scoop.it
You wake up as a blank slate every morning. Each morning you have a new opportunity live a happy, healthy, productive and successful day. So how are you using your mornings? If you’re like me, not very well. One of the big lessons I learnt from studying Benjamin Franklin is the importance of a morning …
Don Dea's insight:
How to Design a Productive Morning Routine

Given the important of morning, they need to be protected. Don’t fill your mornings with junk. Junk is things like email, social media, TV, meetings, news and aimless web browsing. Instead design your mornings to help you achieve your goals and aspirations.

Design your mornings as the sacred place where you do your best work.

A well designed morning routine helps achieve the following three goals:

  1. A well designed morning routine generates the physical and emotionalenergy required to keep you productive throughout the day.
  2. A well designed morning routine improves your focus by keeping you connected to your purpose and focused on your most important tasks.
  3. A well designed morning routine helps you get control of your time by structuring the day for maximum productivity.
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Asking why

Asking why
Again.

And then again.

If we keep asking why all the way to the beginning of the thread, we might come to understand how it is that this is the way we do things around here. And then realize that we might come out ahead if we care enough to change it.
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The annual plan construction set

The annual plan construction set
It's that time of year, when big companies race to put together their annual plan for the coming year. These documents, even though they're now digital, involve thousands of hours of analog meetings and discussion and compromise. To save you time, here's a simple list you can use. Just pick one or more phrases, string them together using words like, "using," and a bit of reconjugation and you're on your way.
Don Dea's insight:
  • Act in collaboration
  • Break existing paradigms
  • Commit to quality
  • Define new aspirational goals
  • Deliver on opportunities
  • Develop and align talent
  • Develop the optimal portfolio of differentiated brands
  • Differentiate the product base
  • Enable technology
  • Engage globally
  • Enhance the digital experience
  • Focus on our strengths
  • Grow through innovation
  • Identify new opportunities
  • Innovate through growth
  • Invest in people
  • Juxtapose complementary opportunities
  • Key partners
  • Leverage existing assets
  • Maximize returns
  • Normalize customer expectations
  • Operate more efficiently
  • Position the organization for future growth
  • Recharge the culture
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Clear language and respect

Clear language and respect | digitalNow | Scoop.it
More and more agreements are being made, because more and more transactions happen outside or between organizations. The question then: What does good drafting look like?

If the agreement starts with "whereas" and continues along with, "notwithstanding the foregoing," and when it must be decoded by a lawyer on the other side, something has gone wrong. These codewords, and the dense language that frequently appears in legal agreements, are symptoms of a system out of whack. It's possible to be precise without being obtuse. 

There's actually no legal requirement that an agreement not be in specific, clear, everyday English. To do otherwise disrespects the person you're hoping to engage with. There's no legal requirement that even the terms of service for a website can't be clear and easy to understand. In fact, if the goal is to avoid confusion and the costs of the legal system when conflicts occur, the more clear, the better.

Consider this clause, which can change everything: "Any disagreements over the interpretation of this agreement will be resolved through binding, informal arbitration. Both of us agree to hire a non-involved attorney, submit up to five pages of material to state our case, and abide by her decision."

The best thing about this clause is that you'll almost never need it. Mutual respect and clear language lead to agreements that work.
Don Dea's insight:
Clear language and respect

Our connection economy thrives when people understand what to expect from one another. We're more likely than ever to engage in interactions that involve an exchange, something that deserves a specific clarification. I'll do this and you'll do that.


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Online Shoppers Use Mobile Most On Sunday

Unlike desktop traffic to e-commerce sites, which tends to peak on Mondays and remains stronger during weekdays than on weekends, mobile shopping traffic is highly concentrated on Sundays, says the
report. Many consumers use their mobile devices to browse products over the weekend, says the report, then revisit and purchase when they return to their desks on Monday.
Don Dea's insight:

According to Larry Moores, Vice President for Consumer Mobile Reporting and Analytics at Opera Software, "… online shopping… (is) a major force in global markets… with the holiday shopping season upon us in the United States… mobile's share of that market (is) accelerating… “

Unlike desktop traffic to e-commerce sites, which tends to peak on Mondays and remains stronger during weekdays than on weekends, mobile shopping traffic is highly concentrated on Sundays, says the report. Many consumers use their mobile devices to browse products over the weekend, says the report, then revisit and purchase when they return to their desks on Monday. The day with the lowest mobile shopping traffic is Friday.

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More, Better Email In The Offing

According to the StrongView 2015 Marketing Trends Survey, in which global marketers voiced the importance of getting more out of their eMail efforts by leveraging data and automation to drive more
relevant and engaging programs, 61% say email marketing remains the top target for increased investment in 2015, and 93% plan to maintain or increase investment in email for the 2014/2015 holiday
shopping season.
Don Dea's insight:

Key Marketing Trends Survey Findings:

Top Three Programs For Which Marketers Plan To Increase Spend In 2015:

  • Email – 61%
    • Social Media – 49%
    • Mobile Marketing – 40%

Top Three Programs For Which Marketers Plan To Decrease Spend:

  • Print Advertising – 33%
  • Direct Mail – 22%
  • Radio/Television Advertising – 18%
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Mobile Tech Expands with Wearable Devices

According to a recent study conducted among American adults by Ipsos, the market for wearable technology is heating up, and Apple is the presumptive king among wearable devices.
Don Dea's insight:

When asked which brands Americans would consider purchasing in the wearable category, the top three most mentioned brands that dominate the mobile platform market, are: (% of Respondents)

  • Apple 62%
  • Google (44%)
  • Samsung (43%)

Fitness brands were also highly mentioned, with:

  • Fitbit (31%) ranking fourth in consideration
  • Nike in sixth (27%)
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Social Reciprocity Can Work For Your Brand, Too

At this point on the calendar, marketers tend to reflect on the best marketing of the year and consider how to apply others' successful strategies to their own brands and categories. Think of it as
sideways inspiration.
Don Dea's insight:

Three best practices form the foundation for successful social reciprocity initiatives.

1. Be consumer first. Reset the focus of your social strategy to be consumer first. Emphasize helping consumers build their social identities while providing them with ways to shape your brand’s digital presence. 

2. Showcase consumer content. Design your digital platforms to showcase consumers’ content. Consider whether your visual identity and style blends well with the look and feel of personal content that consumers are creating and sharing via their own social profiles.

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Real-Time eMail Tactics

According a report from The Relevancy Group entitled Exploring The Benefits Of Real-Time Email, by David Daniels, 73% of consumers utilize their mobile phone to access one or more email accounts,
making it crucial for marketers to ensure that email messages render properly on mobile phones, and to leverage real-time email marketing to keep content fresh.
Don Dea's insight:

32% of consumers state that email marketing messages are too small to read and interact with on mobile, and 26% report that websites are not formatted for their mobile phones. 42% of consumers report that they use their mobile phone to triage their email inbox, quickly deleting messages or marking them as unread in order to re-read them later on their computer. 31% state that they use their mobile phone as their primary email device, highest among 27-to-38 year olds, where 36% state their mobile phone is their primary email device.

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When the Biggest Problem is the People

A day in a dysfunctional office can feature more drama than a soap opera: coworker conflict, gum-flapping gossips, turf wars that are entrenched in the culture and demanding divas of either gender,...
Don Dea's insight:

No wonder studies estimate that managers spend about 20% of their time—the equivalent of one day each workweek—dealing with employee conflict.

Instead of shutting the door and trying to ignore it, consider that you might be the trigger, or at least adding fuel to the flames. Make sure that your actions contribute to a calm workplace.

Do you:

  • Consider job candidates’ attitudes and fit with your organization’s culture? It’s easier to train an employee to develop the necessary skills than to change someone’s attitude.
  • Involve yourself in employee battles when you should—and only when you need to? If you keep solving problems, employees will keep bringing them to you.
  • Act as a coach, instead of a referee? When you show employees how to get along, everyone will have more time to focus on the work.
  • Apply consistent standards for behavior across the board, no matter how much a “star” employee contributes to sales or other areas? Drama kings and queens can cost you more than they are worth, with the distractions, resentment and turnover they cause.
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Why You Shouldn't Put The Business Cart Before The Leadership Horse

We can't put the business cart before the leadership horse. The leadership part HAS to come first, to greatly increase the odds of business success.
Don Dea's insight:

You cannot succumb to the temptation to skip all this hard work and move right to the business stuff.

In the end, it boils down to this:

You can build a much more wonderful company on love than you can on fear- Kip Tindell, The Container Store

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"Contagious: Why Things Catch On"

"Contagious: Why Things Catch On" | digitalNow | Scoop.it
Jonah Berger, a marketing professor at Wharton, analyzes “Why Things Catch On” in a sort of Malcolm Gladwell approach to marketing analysis.
Don Dea's insight:

Why Eighty Percent of the Manicurists in California are Vietnamese.” The chapter explains niche market cornering such as how Koreans own 60 percent of the dry cleaners in New York and how 80 percent of Los Angeles donut shops are owned by Cambodians. The answer rests in cultural assimilation—or, perhaps, cultural dissimilation—patterns among immigrants, cut off by ESL communication skills in a new country, where early successes of immigrant classes were channeled into isolatable small retail proprietorships—nothing to do with word of mouth viral marketing but perhaps part of another book that didn’t pan out.

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