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The Misery of Mentoring Millennials

The Misery of Mentoring Millennials | digitalNow | Scoop.it
Younger workers are shunning the one-on-one mentorship model of the past in favor of a social network
Don Dea's insight:

“When you have a mentor who has committed him- or herself to a long-term career for one company or in one line of business,” he says, “it’s hard for them to identify with someone like me who chooses to pursue a different path.”

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
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Making the Big Behaviour Breakthrough

Making the Big Behaviour Breakthrough | digitalNow | Scoop.it
A 2008 Harvard Business Review survey involving 125,000 participants at companies in more than 50 countries found that three out of every five companies surveyed rated their organizations as weak at execution. This sounds shocking. But understanding why so many managers have such little faith in their organizations’ ability to execute strategies isn’t hard if you look in the right place.

Superior execution requires more than just having superior strategy, superior processes and superior technology. Achieving any of these three things on their own isn’t enough to get things done right. Nailing all three at the same time also won’t suffice, at least not without achieving something else. To perform well over the long term, you need something basic and seemingly ordinary — appropriate behaviour. As a result, if you are seeking improved results, you need to focus on importing new behaviours. It’s that simple — and that difficult. And that’s why understanding how and why people do what they do is just as vital in the business world as it is in medicine.
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Learning from Boardroom Perspectives on Leader Character

Learning from Boardroom Perspectives on Leader Character | digitalNow | Scoop.it
Don Dea's insight:

The following survey results also help paint a clear picture of boardroom perspectives on leader character:

  • 70 per cent of respondents believed that boards spend insufficient time addressing or assessing the character of potential nominees to their boards, notwithstanding the fact that they believe that character is very important.
  • 79 per cent of respondents agreed that it is difficult to assess character compared with assessing competencies. But more than 60 per cent of respondents believed good interviewing and deep reference checking can be successfully used to assess character.
  • 64 per cent of respondents believed that the educational system does a poor job of developing character and an overwhelming 92 per cent believed business schools need to better address character-related issues.
  • 66 per cent of respondents believed character can change after someone becomes an adult.
  • 82 per cent of respondents believed early workplace experiences can have a substantial impact on character formulation.
  • 92 per cent of respondents believed that a critical role of the board is to evaluate the character of their CEOs and C-suite executives.
  • Finally, 94 per cent of respondents agreed that the character of the CEO has a tremendous impact on the effectiveness of the board. We ran statistical tests to explore whether gender and years of experience on boards affected the results; however, no significant differences in responses emerged.
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The Big Four: Crossing the big gray line

The Big Four: Crossing the big gray line | digitalNow | Scoop.it
Don Dea's insight:

Advertisers have long lusted after the adults 18-49 demographic, and most broadcast deals are made based on those ratings.

But suddenly, for the first time ever, the average TV viewer does not fit into that demo.

This year the median age of viewers on the Big Four networks in primetime has crept above 50.

It’s 50.2 as of the end of January, according to Nielsen data crunched by Horizon Media’s Brad Adgate. That’s up from 48.9 at this time last year.

While the median age has been rising for years, the surge past 50 likely reflects the new ways people are consuming video. Young people watch less traditional television and more on second screens such as iPads and smartphones.

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Word of mouth is worth $6 trillion in spending

A recent study by (admittedly biased) Word of Mouth Marketing Association found that online and offline word-of-mouth recommendations account for 13 percent of consumer sales, which works out to a total of $6 trillion in spending annually.

For higher-priced categories word of mouth is an even larger factor, accounting for nearly 20 percent of sales.

While social media no doubt plays a role, traditional face-to-face word of mouth produces about two-thirds of WOM’s measured business impact, compared to just one-third for online WOM.

The study also estimates word of mouth amplifies the effect of paid media by 15 percent on average, and that its impact happens closer to the time of purchase than traditional media, usually within two weeks.
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Stop Apologizing for Wanting Work/Life Balance

Stop Apologizing for Wanting Work/Life Balance | digitalNow | Scoop.it
What if we treated our career like a client project? The story of one artist's quest to design the life that was right for her.
Don Dea's insight:

My fear was that I’d inadvertently trick myself into working these crazy stretches, forgetting about the payoff.

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3 Hidden Features of Google Analytics

3 Hidden Features of Google Analytics | digitalNow | Scoop.it
3 amazing Google Analytics features your small business should be using!
Don Dea's insight:
  1. The Term Cloud

Google Analytics has introduced a new tool called the Term Cloud, and it can dramatically reduce the amount of time you spend on keyword analysis. While it’s worth looking into the finer points of data once in awhile, Term Clouds can let you quickly view the results of paid and organic keywords in either a percentage or table format.

  1. In-Page Analytics

If you love visuals, then you’ll love the In-Page Analytics feature of Google Analytics, which many users tend to overlook. This tool is essential if you’re interested in finding out whether your website layout is helping you reach your goal, whether it’s to drive sales or raise awareness of your company. You can use In-Page Analytics to determine how people are navigating your site. The feature shows the percentage of clicks that certain areas of your website are receiving.

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Digital Marketers Must Own the Customer Lifecycle

Digital Marketers Must Own the Customer Lifecycle | digitalNow | Scoop.it
Marketers have traditionally been focused on the front-end of the customer relationship -- things like brand awareness and lead generation. But in today’s digital world, marketers can't simply hand over that relationship to the sales department.
Don Dea's insight:

But today, marketers are the tip of the spear when it comes to nearly every customer interaction. That's because interactions happen digitally, and marketers are the owners of the digital relationship. Marketers can't simply hand over the digital relationship; they must guide the customer throughout the entire lifecycle.

Of course, this is uncharted waters for marketers.

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The 4 Golden Rules of SEO for 2015

Don Dea's insight:

1. The Importance of Long-form Content

Google has consistently told marketers attempting to rank more highly on its search engine that content quality is much more of an important factor than how much content is posted or how fast. Long-form content usually provides more value for readers, which means Google is more likely to rank it higher in search results.

2. Mobile Continues to Grow

The rate of use of mobile devices has grown tremendously over the past few years. It’s now estimated that 9 out of every 10 American adults has a cellphone, and nearly 6 out of every 10 has a smartphone. This trend is not lost on Google and other search engines. They know that more and more people are now browsing to websites on mobile devices, which means they need to have an experience that can be loaded clearly on these devices. This year, mobile optimization will be one of the SEO rules that is more important than ever.

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Customers Want to Talk to You, So Why Aren't You Listening?

Customers Want to Talk to You, So Why Aren't You Listening? | digitalNow | Scoop.it
Don Dea's insight:

Some "90% of customers are increasingly frustrated with the level of service they experience, especially as it relates to long hold times," according to an Ifbyphone infographic.

Even worse, those frustrated customers are rushing to competitors for comfort: "89% of consumers began doing business with a competitor following a poor customer experience," Ifbyphone claims.

So, what do those callers expect?

"Live assistance has the highest satisfaction rate, with 69% of customers saying that their questions are fully addressed over the phone," states Ifbyphone.



Read more: http://www.marketingprofs.com/chirp/2015/27123/customers-want-to-talk-to-you-so-why-arent-you-listening-infographic#ixzz3SpVm4u62

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Hire the Best Executive Coach for Free

Here are five steps to get the best 24/7 free executive coaching on earth. Access your Wise Self.
Don Dea's insight:

Five Steps to Access Your Wise Self

1) Feel the impact of a great decision.  Take a few deep breaths. Think about a situation where you made a really good decision. This is a decision you’re proud of.  Bring that memory to mind. Savor and sense the feelings and positive outcomes from that decision.  As my clients return to this memory there is a feeling of strength, peace, confidence, and relaxation they connect to.

2) Find your Wise Self in the body.  Our Wise Self resides in our bodies. For some they call it their intuition. Others make up a fun name for it. For some it is in their guts, for others it is in their hearts, and others just find it in a certain relaxed posture. It doesn’t matter where it is. The idea is to have a touchstone that is always accessible 24/7. Touch that place. Feel the experience of being in that space. What does this feel like? We are accessing our intuition here, so just trust it.

3) Bring a challenging situation to mind.  What is a current challenge you’re faced with? What has you stuck? Get clear about the questions you have in this situation.  One of my favorite Einstein quotes is “You can never solve a problem on the level on which it was created”. If your problem comes from the saboteur perspective you’re in, you’ll need to step out of that perspective to solve the problem.

4) Access your Wise Self.  Close your eyes and connect with the place in your body or posture where you found your Wise Self. Return to the feeling of confidence and peaceful knowing.  Ask your Wise Self the questions you have and note the answers. When we access our Wise Self, the answers sometimes come in words, sometimes in pictures, and sometimes a feeling or sense of knowing.  Doubting that your Wise Self actually exists? Einstein, notably one of the greatest scientists in history, also said “The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift.”  The answers from our Wise Self are simple, supportive, sometimes just common sense.  Take some time to journal what you’ve learned and make a commitment to yourself to take the first step in that direction.

5) Practice, Practice, Practice –  Access to our wiser self is like a muscle. The more we use the muscle the stronger it becomes. Think about it as a limitless, free, 24/7 all-you-can eat buffet (except it’s calorie free and gives you no indigestion).

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Making It to the Top: Nine Attributes That Differentiate CEOs

Making It to the Top: Nine Attributes That Differentiate CEOs | digitalNow | Scoop.it
Don Dea's insight:

The nine attributes differentiating CEOs fall into three categories:

  • Forward Thinking—the ability to plan for the future
  • Intrepid—the ability to perform effectively in complex and difficult environments
  • Team Building—the ability to achieve success through others
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Artificial Intelligence May Save Us From New Breed of Cyber Threats

Artificial Intelligence May Save Us From New Breed of Cyber Threats | digitalNow | Scoop.it
The only way to defeat a new set of undetectable tools that the Equation Group is using is though massive computer behavioral analysis, writes Rob Enderle. If we don’t go on the offensive, cyber threats could evolve into just what Bill Gates, Elon Musk, and Steven Hawking are worried about -- hostile AI with the power to destroy computers or turn them against us.
Don Dea's insight:

Right now, we are clearly in a cyber-arms race, and what is most frightening is that far more development is going into offensive than defensive tools. If that doesn’t change, we are likely going to have some future problems that make what we’ve seen so far seem like a walk in the park. Put a final way: While I’m not quite ready to replace Hawkins, Gates, and Musk’s view with Erick Horvitz’s far friendlier outcome, I do think if we don’t start working hard to ensure Horvitz’s vision, then the world we don’t want becomes unavoidable. Something to noodle on this weekend.

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B2B Content on Social Media: Top Networks and Tactics

B2B Content on Social Media: Top Networks and Tactics | digitalNow | Scoop.it
Content - Some 38% of B2B technology buyers say they have not seen any content from vendors on social networks in the past six months that influenced a business purchase, according to ...
Don Dea's insight:

Just over one-third (34%) of respondents say they have seen vendor content on Facebook in the past six months that assisted with a purchase, making it the most influential social network with B2B tech buyers.

LinkedIn is the second-most influential network (32% have seen useful content), followed by Google+ (28%), YouTube (27%), and Twitter (20%).



Read more: http://www.marketingprofs.com/charts/2015/27121/b2b-content-on-social-media-top-networks-and-tactics#ixzz3SpWkbDAE

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World’s most popular brand: Google

The most popular brand, according to social media, probably isn’t that surprising, considering it’s one that most of us use every day: Google.

That’s according to the social media analytics platform Infegy Atlas, which placed Google atop its “World’s 50 Most Popular Brands of 2014” list, the internet giant’s second straight year on top.

Infegy ranks brands based on a number of factors, including what people talk about most on social media, the overall positivity or negativity associated with each brand, levels of purchase intent, and topics most often discussed in relation to brands.

Among other trends on the list: Disney finished No. 6 overall but was tops in terms of positive brand sentiment, with 86 percent positive conversations. On the flip side, CNN was No. 31 but had the most negative brand sentiment on the list, with 52 percent negative conversations, 41 percent positive and 7 percent mixed.

Mexican food chain Chipotle saw the biggest year-to-year jump, moving up 10 places from last year to No. 30. Meanwhile, Chevrolet saw the biggest drop among the top 50, falling 13 places to No. 46.

Behind Google, Twitter, Facebook, Apple and Tumblr rounded out the overall top five.
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What Is Adding Value And How It Applies To Social Networking

What Is Adding Value And How It Applies To Social Networking | digitalNow | Scoop.it
Identify your customer’s problem is where adding value starts. And listening when they talk is your opportunity to fill the value gaps. Think of it as
Don Dea's insight:
Emotion Trumps Logic

Now you know the importance of adding value through knowledge transfer, you then need to know how to take actions with your knowledge.

Besides physically helping someone, the action part comes down to communication. And because emotions are the essence of the communication, marketers need to focus on the emotional needs of the customers at the time when feelings are vivid. This mean to empathize with your customers and truly focus on how to make their lives better.

You can not make people’s lives better if you don’t understand their lives.

When you solve someone’s problem, they’ll usually remember it not because of the facts but because of how they felt when it was happening. Simply put, memory is tied to emotions and emotions are more real than thoughts.



Read more: What is Adding Value and How it Applies to Social Networking | Cracking the Code of Internet Marketing Strategies http://www.designdamage.com/what-is-adding-value-and-how-it-applies-to-social-networking/#ixzz3T1kndjra 
Follow us: @designdamage on Twitter | designdamage on Facebook

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Engaging the Moment Makes Better Leaders

Engaging the Moment Makes Better Leaders | digitalNow | Scoop.it
Don Dea's insight:

Competencies are what a person can do and commitment is the effort someone will put into doing it, while character influences the choices people make as they attempt to achieve goals (including whether they will acquire the requisite competencies and make the required commitment). All are necessary and work together to deliver short- and long-term performance, which is realized through the present and the string of present moments. Indeed, for great athletes, the ability to engage the moment isn’t reserved for grand competitive occasions. It is a habit. Being fully present during everyday moments provides the foundation and focus for tackling the big moments.

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2014 Showed Character Is as Important as Talent

2014 Showed Character Is as Important as Talent | digitalNow | Scoop.it
Don Dea's insight:

Effective performance requires competencies and commitment. But without the support of good character, the strengths that come from having competencies and commitment can be seriously undermined. The best example of this was the 2008 financial crisis. If anything, there was a surplus of competencies and commitment among many of the world’s bankers. But shortcomings of character still caused the global financial system to nearly crash.

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Software-Driven Businesses Need New App Strategies

Software-Driven Businesses Need New App Strategies | digitalNow | Scoop.it
Transforming into a software-driven business is not easy, as many companies are trying to compete with applications that are better suited to the last century.
Don Dea's insight:

The pace of technological change is fundamentally disrupting the way we live and work, pushing companies to rethink and reinvent the way they do business through software. In every industry, companies use software to establish new competitive frontiers, expand into new markets, create seamless customer experiences and generate new sources of revenue. - See more at: http://www.baselinemag.com/enterprise-apps/software-driven-businesses-need-new-app-strategies.html#sthash.XW7U3lqA.dpuf

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Why Having an MBA or Advanced Degree Does Not Matter

People get hung up on having an advanced degree like an MBA. The thing is, your performance is much more important than a piece of paper on the wall.
Don Dea's insight:

 learned a lot from that experience. The most important lesson for me was that it doesn’t matter what pieces of paper are on a person’s wall. The letters following their name mean they attended classes and seminars somewhere. And sure, that took a lot of effort to earn those pieces of paper and letters. The really important thing is WHAT HAVE THEY DONE WITH WHAT THEY’VE LEARNED?

If the answer to the above question is “not much” then I don’t want them on my team nor do I want to be a member of theirs. Business isn’t about letters and papers and prestige – it’s about IMPACT.

Me? I’m hiring for impact. I could care less if they have a degree or certification as long as they can get the job done and do so in an ethical and distinctive manner. If they can do that, that’s all that matters. They might be called “Doctor” but I’m more interested in if it’s Dr. Doolittle or Dr. Einstein. Having the letters without the substance is the business equivalent of being Milli Vanilli.

Look past the letters and see the person. See their capabilities for what they are before you judge them for what is or isn’t hanging on their wall. Correspondingly, if you’re out there hanging your hat on the letters after your name, ask yourself how those letters have helped you contribute to the improvement of your organization. Once you can articulate “I have XYZ degree and by using it I delivered A, B, and C improvements” you’ll be in a much better position to land that job you’re interested in.

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3 Reasons No One Listens to Anything You Say

There are three major reasons people don't listen to you at work. You're a hypochondriac, you ramble, and you're self-centered. Fix these behaviors to improve
Don Dea's insight:

Have you ever had the feeling that you were moving your mouth but no one could hear the sounds coming out of it? They go about their day as if you’re not there. There’s a reason this is happening: they’re really not listening to you.

There. I said it. People are tuning you out.

What are the warning signs of this dynamic? When you speak with people, they nod politely but are looking for the exits while they do. They check their Blackberry and have “urgent” calls come in every time you’re talking to them. Your emails never get replied to. Most importantly, the things you want to get done never seem to generate traction.

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The Dangers of Not Getting Enough Sleep

The Dangers of Not Getting Enough Sleep | digitalNow | Scoop.it
Do you know the dangers of not getting enough sleep? It seriously impacts your performance. Take our sleep poll and share how you get a good night's rest.
Don Dea's insight:
Dangers of Sleep Deprivation

Here are a few of the dangers of not getting enough sleep:

  1. Increased chance of injury
  2. Decreased performance
  3. Impaired brain and heart function
  4. Likelihood of gaining weight
  5. Impaired memory
  6. Shorter life!
  7. Decreased immunity
  8. Increased stress
  9. Increased anxiety
  10. Lowered productivity
  11. Troubled relationships
  12. Mood swings
  13. Diminished response time
  14. Increased chance of blurting something out at a meeting that you regret or mumbling incoherently to yourself (no, really, I have no experience with this)
  15. Difficulty focusing or listening
  16. Decreased effectiveness
  17. Increased chance of getting sick

That’s quite a list. And you could easily add more in the comments.

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Essential Elements of an Effective CEO-Board Relationship

Essential Elements of an Effective CEO-Board Relationship | digitalNow | Scoop.it
Don Dea's insight:
Relationship Responsibilities of the CEO
  • Informally builds relationships with board members: The CEO proactively works to communicate and build relationships with the chairman and directors via regular, informal interactions outside of board meetings. The CEO uses these interactions not only to share information and gather input but also to develop strong “professional chemistry” with each member of the board.
  • Communicates openly, proactively and transparently: The CEO maintains a strict “no surprises” policy with the board. The CEO is fully and effortlessly transparent on the implications and risks of strategic decisions.
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Delightful Decluttering

My storeroom was packed to the gills. My office closet was worse. It was time to clear some of my stuff out. Today's venture started with gathering and testing my old photo studio lights so my daughter-in-law can have an easier time taking pictures of products for her cool
Don Dea's insight:

What clutter gets in the way of your clear thinking, clear creating, clear service, and clear contribution? Some clutter is literal – old files and books and boxes of stuff. Some clutter isfigurative – but it disturbs our efforts just the same.

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Are you one of the top 1% of leaders?

The top 1% of anything is pretty impressive. To be ranked in that rarefied air means one has invested and IS investing time, energy, and passion into that avenue.
Don Dea's insight:

First, invest the time. Pay attention to more than just results. Connect with people at all levels in your organization every day. Learn their names and their passions. Learn what gets in their way of cooperative teamwork and top performance. Act to reduce those frustrations.

Second, get the data. Don’t just monitor performance metrics – monitor data that indicates how happy employees are working in your organization. You have some reliable data, like turnover, exit interviews, service levels, and more. You may need to measure other satisfaction metrics, like the degree of trust, frequency of proactive problem solving, etc.

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What I Do and Why

I'm a rational thinker. There are times it helps me serve others well. And, there are times when it becomes a hurdle to helping others truly understand what I do! When I'm not able to clearly and simply describe what I do, that's not a good thing.
Don Dea's insight:

My strongest contribution to others is my ability to enable that internalization.

This description of my value proposition feels good and feels right to me. I know I’ll continue to wordsmith it – but the core of it feels right.

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