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The Bottom-Line Benefits of Hope

The Bottom-Line Benefits of Hope | digitalNow | Scoop.it
Though hope may seem like a soft concept, it has hard-edged implications for businesses and their performance, according to a leading researcher on hope.
Don Dea's insight:

Most of us are inspired by meaningful goals, and we want to be part of something bigger than ourselves. Even if we don't cast ourselves as mission driven, most of us get excited about being part of a team and pursuing a goal that matters to people other than ourselves. Great leaders know that and rally us in service of goals that we can't achieve alone.

But hopeful leaders not only are able to inspire us to work toward bigger goals, they're able to make them happen. They get rid of the clumsy obstacles and processes that get in the way. They clear the path for employees' agency, that self-renewing can-do spirit, by inspiring them to do what they do best in service of a big goal.

And hopeful leaders are honest. They are able to admit, "Hey, we've been working hard for six months on a goal that matters a lot, but I was a few degrees off. We need to refocus toward a slightly different goal -- and we'll get there." Unfortunately, too many leaders are afraid of looking weak or wrong, so they won't go back to their employees and admit they need to recalibrate. They won't re-goal. And re-goaling is where hope meets courage.

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
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Redesigning The Bible With Readability In Mind

Redesigning The Bible With Readability In Mind | digitalNow | Scoop.it
The goal of the Bibliotheca project is to print a Bible that you'll want to read cover to cover.
Don Dea's insight:

The idea behind Bibliotheca is simple: What if we printed the Bible as if it were just another long book? Instead of trying to cram the 726,000 words of the New International Version of the Bible into a single volume, Bibliotheca splits it up into four attractive hardcover volumes, two each for the Old and New Testament. This is designed to make the typographical layout roomier and more psychologically approachable. Couple that with the adoption of a larger, custom sans serif font, line lengths optimized for readability, and the abandoning of verse numbers, and you have a Bible that wants to be read like a short story collection-- even if its page-to-text proportions are based on the dimensions of the Ark of the Covenant (and they are!).

It might seem like a relatively strang

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With Onion-Infused Paper, You Can Really Pour Your Emotion Onto The Page

With Onion-Infused Paper, You Can Really Pour Your Emotion Onto The Page | digitalNow | Scoop.it
This notebook is engineered with tear-producing chemical compounds.
Don Dea's insight:

Notebook company Magnus Ferreus has apparently engineered paper infused with onion compounds and is about to unleash the product on the stoic, serious, and unsuspecting Japanese. Just as when your knife slices into an onion, the scratching of your pen against Onion Note paper will release the tear-inducing chemical irritant, propanethiol S-oxide. Give it a try, but keep some tissues handy or you won't be able to read a single word on page.

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Airbnb Unveils A Major Rebranding Effort That Paves The Way For Sharing More Than Homes

Airbnb Unveils A Major Rebranding Effort That Paves The Way For Sharing More Than Homes | digitalNow | Scoop.it
Airbnb is laying the foundation for marketing a slew of new sharing-economy services down the road.
Don Dea's insight:

Most of all, though, it's a tiny symbol of Chesky's ambitions for Airbnb: to create an experience worthy of its guests' and hosts' memories, and to build a magical brand that everyone wants to be a part of. Chesky knows it's a rare achievement; few "super brands," he says, are able to have such a cultural impact as Coca-Cola, Disney, or Apple.

"We get compared a lot with Uber, Lyft, Dropbox, and Instagram; these are all really good brands," Chesky says. "It's an honor to sit next to them. But it's not enough."

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The Science Of Cool

The Science Of Cool | digitalNow | Scoop.it
What makes one consumer design cool and not another?
Don Dea's insight:

Take a look at the two water bottles below. The one on the left is pretty much your standard water bottle design: tall, clear, probably crinkly. The one on the right feels a bit less conventional, with its sleek aluminum shell shaped like an Erlenmeyer flask. In a survey of which is cooler, the bottle on the right would win right away, though both bottles serve the very same function.

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Creating value in today's New Brand World...

Don Dea's insight:

1. Marketing materials don't have to cost a lot

Yes, you can create a TV/video commercial, and a pretty damn good one, for under $50,000. Basically that leaves $300,000-$400,000 or more to get exposure for your message.

With new technology, hungry talent, and people looking to make their mark in the entertainment business, the execution of a spot can be done very affordably. If you know your brand and it is being managed with the right message to the right people, putting it on video does not have to be expensive; and it can still be fun, fresh, educational—and get noticed. You can get logos and graphics designed by talented up-and-comers; you can get celebrity endorsements for little or no dollars.

If the brand fit is authentic, the message is on target, and the ultimate program is win-win for those involved, you can often do a lot with little up front investment.

2. Pay what something is worth, not what it costs

Prices are always negotiable. In general, you can get the product done or the media needed for a price that is in line with the value it creates. Recently, we negotiated 40% off the original quote for the media costs of a print ad in a major consumer publication with no sacrifice in placement. If you don't ask, you won't get.

3. Work with people who offer value

The work day is long. With Internet, email, and mobile devices, ideas come at all times of the day and night. There is little divide between work life and home life. Work is life and life is work, and it all fits together. Just make sure your intrusions are giving you value, interesting insights, and offering return on your time



Read more: http://www.marketingprofs.com/articles/2014/25573/its-a-new-brand-world-14-things-you-need-to-know-about-marketing-communications-today#ixzz38A7Kpvhm

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World's Creepiest Filing Cabinet Literally Chases People

Don't forget that your data follows you around, too.
Don Dea's insight:

The piece, I Know What You Did Last Summer, follows people around the lobby of the Royal College of Art. It's a traditional two-drawer gray filing cabinet, perhaps a little anachronistic in the modern white lobby. But it's nothing that would seem, in any way, unusual. Until, that is, the filing cabinet starts chasing you around.

Inside the body of the filing cabinet is an electric wheelchair, along with a motor, an Arduino microprocessor (an inexpensive, open-source board), and distance sensors to make sure that the filing cabinet doesn'tactually run into anyone. And that's critical, we think, because the filing cabinet is programmed to notice you when you walk in, and to follow you around like an eager puppy.

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24 Of Design's Most Important Principles, Animated

This fantastic short cartoon won't teach you everything you need to be a designer, but it's a great start.
Don Dea's insight:

Although not anyone can be a designer, everyone who wants to can learn the elements of visual design: contrast, transparency, hierarchy, randomness, and so on. In fact, it doesn't even take all that long. Just watch this 50-second video.

Animated by Toronto-based art director and motion designer Matt Greenwood, this video walks you through 24 of the most important visual design principles, ranging from rhythm to texture to color. It won't teach you everything you need to know to be a designer, but it's a good start.

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Why Watch an Online Video Ad?

Why Watch an Online Video Ad? | digitalNow | Scoop.it
Online video ad views are burgeoning, and advertiser spending on video is increasing rapidly. Yet a new STRATA survey of adults who watch online videos or TV programming
Don Dea's insight:

Online video ad views are burgeoning, andadvertiser spending on video is increasing rapidly. Yet a new STRATA survey of adults who watch online videos or TV programming online indicates that a significant 43% of the coveted 18-29-year-old demographic find online video ads to be more annoying than TV ads, though only 24% of the 60+ crowd concurs. So what are the main reasons why a viewer would voluntarily watch an online video ad as opposed to skipping it?


Of the various options listed, respondents indicated that they are most likely to voluntarily watch an online video ad because it’s funny (51%). That’s the latest piece of data suggesting that online ads can benefit from humor, although research from Unruly suggests that brands are more likely to find viral video success by using an emotional trigger other than humor (or by finding a way to be exceptionally funny).

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Consumer Goods Companies Top Strategic Priorities

Consumer Goods Companies Top Strategic Priorities | digitalNow | Scoop.it
Source: KPMG International / Consumer Goods Forum [pdf]

Notes: Some 56% of consumer goods executives identify data analytics as "very" or "critically" important to
Don Dea's insight:

Some 56% of consumer goods executives identify data analytics as “very” or “critically” important to their strategy this year, with omni-channel/digital strategy (54%) and regulatory compliance (54%) closely following. Almost half of respondents also see data security and privacy as a strategic priority this year – with this expected to rise alongside the increasing amount and use of data.

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Innovation Thoughts

Innovation Thoughts | digitalNow | Scoop.it
Don Dea's insight:

Do one thing every day that scares you.”—Eleanor Roosevelt

“Life is either a daring adventure, or nothing.”—Helen Keller

“We may not be interested in chaos but chaos is interested in us.”—Robert Cooper, The Breaking of Nations: Order and Chaos in the Twenty-first Century

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“Can I Trust You?”

“Can I Trust You?” | digitalNow | Scoop.it
The Tonto Paradox: Wanting intimate answers when the intimacy is fading.
Don Dea's insight:

 Our questions often get more urgent and their answers get more iffy.

Can I trust you?
Why don’t you love me any more?
Why don’t you listen to me any more? 
Why don’t you care any more?
Are you lying to me?
Why are you leaving me?

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The Secret of Effective Motivation

The Secret of Effective Motivation | digitalNow | Scoop.it
Encourage people to do something for its own sake, not for its benefits.
Don Dea's insight:

THERE are two kinds of motive for engaging in any activity: internal and instrumental. If a scientist conducts research because she wants to discover important facts about the world, that’s an internal motive, since discovering facts is inherently related to the activity of research. If she conducts research because she wants to achieve scholarly renown, that’s an instrumental motive, since the relation between fame and research is not so inherent. Often, people have both internal and instrumental motives for doing what they do.

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How Evidence-Based Management Pays Off

How Evidence-Based Management Pays Off | digitalNow | Scoop.it
Many bosses aren’t checking the available evidence — like research findings — before making the big decisions that can help or hurt their employees.
Don Dea's insight:

For example, the National Transportation Safety Board once found that 73 percent of the safety incidents reported on commercial aircraft occur on the first day a new crew flies together.

Hiring is another crucial workplace decision. Many studies show that unstructured, face-to-face interviews are biased; interviewers prefer candidates who are likeable, similar to them, and physically attractive — even if these qualities are irrelevant to performance.

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The Video Consumption Habits of US Consumers

Don Dea's insight:

More than half of US consumers (59%) say their television set is being transformed into an overgrown monitor for viewing content they select from an online device, according to a recent report from Adroit Digital.

Men and young adults are significantly more likely to say so than women or older adults: 69% of men surveyed agree that their TV set is becoming a big monitor to display digital on-demand content, compared with 51% of women. Also, 63% of people age 18-24 agree, compared with only 47% of people age 45+.



Read more: http://www.marketingprofs.com/charts/2014/25544/the-video-consumption-habits-of-us-consumers#ixzz38A8vaZse

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How to Become a Revenue-Driven Marketer

Don Dea's insight:

Start at the top to create a revenue-generation marketing plan

The first step in the revenue marketing process is to look at your company's overall business plan, including the revenue goal. Your marketing plan should align with the business priorities and goals for your company as set out in the company plan.

You then determine the percentage of the overall revenue goal that marketing should contribute. Though the percentage will vary by industry, in our experience it's not uncommon to see targets starting at 30% or even higher. Based on that target, you can set performance goals for the demand waterfall, including the number of visitors, leads, opportunities, and closed deals you need to make your revenue quota.



Read more: http://www.marketingprofs.com/articles/2014/25596/from-demand-generation-to-revenue-generation-how-to-become-a-revenue-driven-marketer#ixzz38A8clW5j

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Email and Direct Traffic Drive Most Sales

Don Dea's insight:

Email marketing generated 26.7% of retail purchases made on phones in 1Q14, compared with only 20.9% of sales on desktops and 23.1% on tablets.

Direct traffic also drove a larger share of purchases on mobile phones compared with desktop, with one-third (32.9%) of sales coming from shoppers who went straight to online stores/apps.

On tablets, paid search was the leading marketing channel in 1Q14, driving 24.8% of sales.



Read more: http://www.marketingprofs.com/charts/2014/25569/mobile-and-e-commerce-email-and-direct-traffic-drive-most-sales#ixzz38A8H5boZ

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What Are Americans Most Stressed Out About?

What Are Americans Most Stressed Out About? | digitalNow | Scoop.it
A new survey of 2,500 American adults offers insight into top sources of stress and how people cope.
Don Dea's insight:

as stress often goes hand in hand with insomnia, the most common response to stress overall was sleeping less than usual

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Want A Standing Desk? You're Sitting On One

Want A Standing Desk? You're Sitting On One | digitalNow | Scoop.it
A portable, simple way to get your butt off your chair. All you need is . . . a chair.
Don Dea's insight:

Or, you could try the StorkStand, an idea that recently passed its fundraising goal on Kickstarter. It doesn't have the appurtenances of some of the other designs. But it does offer portability. You can make a standing desk anywhere--all you really need is the backside of a chair.

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The Sound of Silence: Why Your Content Gets Ignore

Don Dea's insight:

Nothing more needs to be said

In some cases, you might well have written a well-written post that offers correct and reasonable information. But there isn't controversy in the content, for example, or there's nothing more to be said, so readers aren't compelled to comment.

Consider announcements about new product features. These are typically short and dry posts about bug fixes or enhancements, with mention of the new version number and what it means for the product.

To generate engagement and strike up conversation, such posts should be more customer-centric. Use simple language to plainly state what was changed, why, and the implications: What are the problems that customers face that are corrected by the new version?

Users want information that's presented in the context of their needs; they don't want technical data (unless they're engineers, for example, in which case the context is technical). They might not love the changes, but at least they are more likely to open a dialogue.



Read more: http://www.marketingprofs.com/articles/2014/25558/the-sound-of-silence-why-your-content-gets-ignored#ixzz38A6nwPqq

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Majority of Business Decision-Makers Say Human Insights Should Precede Analytics

Majority of Business Decision-Makers Say Human Insights Should Precede Analytics | digitalNow | Scoop.it
Despite all the advances made by analytics, a majority 61% of US business decision-makers believe that human insights should precede hard analytics when making decisions,
Don Dea's insight:

What’s more, a near-equal 62% say it’s often necessary to rely on “gut feelings” when making decisions, and that soft factors should be valued as highly as hard factors. The findings bring to mind a recent study in which 3 in 4 business leaders said they trust their own intuition when making decisions.


That study also revealed that if available data contradicted their gut feeling when making a decision, a majority 57% of business leaders would re-analyze the data, while another 30% would collect more data. Only 10% would take the course of action suggested by the data.

The studies’ results suggest that emotions, intuition, and human factors continue to be important facets of decision-making. Indeed, respondents to the gyro study cited numerous factors that challenge their use of just an analytics approach, such as insufficient analytical capacity (37%), excessive data volume (34%) and rapid growth in the types of information available (31%). As a result, only 38% feel that unquantifiable factors should be disregarded in favor of strictly analytical methods.

Interestingly, when choosing a business partner, decision-makers are more apt to consider the company’s reputation (70%) than the quality of its products and services (63%) and its financial health (50%). And only 1 in 10 said that “charismatic or interesting leadership” is a key factor when choosing a partner.

Other results support the notion that the human touch counts: more than 4 in 10 respondents agreed that they prefer to do business with companies whose employees have “excellent interpersonal skills and emotional insight, as opposed to analytical intelligence.”

The study isn’t the first to show the importance of emotion in decision-making. Data cited in arecent MarketingCharts Debrief [download page] focusing on B2B decision-makers as individuals shows that B2B buying is extremely personal because purchases involve a variety of perceived personal risks – such as losing credibility, time or even a job. These emotions translate into a higher purchase likelihood among those who recognize a brand’s personal value, such that B2B brands should consider emotions as well as reason when marketing to decision-makers.

Those findings are supported by the gyro and FORTUNE study, in which a slight majority of respondents said that positive feelings such as ambition, hope, and desire for admiration are the most motivating to decisions in all business contexts.

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Edison's Practical Philosophy

Edison's Practical Philosophy | digitalNow | Scoop.it
Recently, I’ve been reading quotations from others who made life discoveries similar to the ones developed by Thomas Edison and those around him.  Today, I’ve included a few for your consideration....
Don Dea's insight:

“I long to accomplish a great and noble task, but it is my chief duty to accomplish humble tasks as though they were great and noble.  The world is moved not only by the mighty shoves of heroes, but also by the aggregated duty of each honest worker.”  Helen Keller

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How Companies Are Using Insights From Social Data

How Companies Are Using Insights From Social Data | digitalNow | Scoop.it
Source: MIT Sloan Management Review / Deloitte [download page]

Notes: Companies from around the world are most likely to be using insights from social data to improve
Don Dea's insight:

Companies from around the world are most likely to be using insights from social data to improve their customer service and understanding of market shifts, with a significant proportion leveraging social data for greater visibility into operations or communications. The study also finds that companies are monitoring and listening to social data to a greater extent than they are collecting and analyzing it.


    Related6 in 10 B2B Execs Agree That Social Business Has Created Value

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    Prompt Your Brain to Win | More Than A Minute

    Prompt Your Brain to Win | More Than A Minute | digitalNow | Scoop.it
    In a world of endless distractions and interruptions, it’s easy to lose sight of the goal. Neuroprompts can help keep you focused on what you need to do to win.
    Don Dea's insight:

    What does practicing winning look like?

    Focusing on the right things. Constantly aligning and engaging our teams in getting to the destination. Pausing from time to time to rethink our assumptions, attitudes and beliefs about our customers and our business. Most of all, practicing winning involves becoming more intentional with our time and energy so that we dedicate them to our highest priorities rather than simply doing the next urgent thing in front of us.

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    Education Is the Highest Form of Charity

    Education Is the Highest Form of Charity | digitalNow | Scoop.it
    Teach kids to handle bullying on their own and we help them for a lifetime
    Don Dea's insight:

    “You cannot help men permanently by doing for them what they could and should do for themselves.”

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    Can Practice Overcome a Lack of Talent?

    Can Practice Overcome a Lack of Talent? | digitalNow | Scoop.it
    Can deliberate practice make you into a superstar? What can?
    Don Dea's insight:

    So, can you simply make yourself into a superstar through focused and deliberate practice? Probably not, unless you have some inherent talent to begin with. On the other hand, practice does indeed help, but not as much as some would have you believe.

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