A starting point for navigating to a digital business model is to understand that it's critical to build a framework that supports intrapreneurial thinking, rapid piloting and testing, occasional failures, fast iteration, as well as a radically different business ecosystem that incorporates smart partnerships and concepts such as open innovation.
"It's important to take a people-first and outside-in approach," Accenture's Daugherty advises. "It's all about the kind of experience you create for your customers and how you can make your employees more productive. The ability to innovate on a regular basis becomes a core differentiator in a digital environment."
That's certainly the motivation at Florida Hospital's Celebration Health. The 203-bed facility, part of the Adventist Health System, handles about 10,000 surgeries annually.
"Providing an excellent patient experience has become a priority … along with the ability to ensure that we are using resources in the most efficient way possible," says Ashley Simmons, director of innovation development.
How do consumers feel about seeing emojis in marketing messages? Do their feelings toward emojis change depending on the type of message in which the emojis are included?
To find out, Appboy surveyed more than 500 individuals about their emoji perceptions, habits, and preferences.
Males are more likely to have a negative perception of emoji use in general compared with females, the analysis found. Some 72% of women surveyed say they love emojis whereas just 63% of men say the same.
Although consumers age 14-24 have a more favorable view of emojis overall, people age 25-44 are least likely to dislike emojis.
They’re not customer focused. Customers and prospects are not here to help your organization grow. They have their own goals and objectives, needs and wants. The second your marketing efforts start being about your own growth and not your customers’ needs, you will fall off the track. There’s no there there. Make sure you don’t lose sight of the clear differentiators or value-added benefits that drew customers to you in the first place. If there’s nothing to make you stand out from other alternatives, why will customers continue to be drawn to your product or offering? Promises are returned undeliverable. Most promises to customers are made in good faith—companies really believe they can Image via Pixabay deliver what they say they will. However, more often than not, they haven’t thought of all the consequences, the repercussions of growing rapidly, the possibility that apps won’t work as expected or that customers will need a deeper level of support than they have planned. The result is broken promises and unhappy prospects or customers.
any volunteers are working from the goodness of their hearts, with relative knowledge of how a nonprofit operates. To avoid any confusion, part of the training should be to clearly define “nonprofit” in the function of yours specifically. Explain why nonprofits exist and how the typical nonprofit is run and organized, as well as the role of fundraising and the ethical considerations. As most nonprofits revolve around the goal of fundraising, some training that elaborates on these practices is recommended. Several online sources, like the Foundation Center, offer free courses and self-paced tutorials on fundraising. Providing volunteers with a free option always is encouraged if further research or classes are required. Fortunately, many options exist in the form of free leader’s guides that can aid in seminars and general training. For clarity, it also is suggested to include a training division mission in a nonprofit’s website, as the Center for Excellence in International Ministries does here, which states their purpose as an organization, needs and training objectives. This will provide a clear picture to both volunteers and prospective members.
Here are seven signs all leaders should look for that indicate it won’t be as simple as it seems.
You aren’t feeling the fire. A blog is a reflection of the author, and something you have burning inside to share. A unique viewpoint, a well-honed perspective, a personal pursuit that feeds your soul. A ghostwriter can lay the kindling and work hard to build the fire, but if your daily actions don’t give off the same heat, your credibility could be at risk. Instead: Look around your organization for people with passions that have the potential to ignite. Shining a light on them as guest bloggers can just as brightly reflect back on you. You’re too disciplined. Science shows we need to hear a new concept repeated seven times before it sinks in. A blog can reinforce key messages, but don’t expect to grow much of a following if every post is more of the same. Instead: Use your blog to deepen understanding with context and examples your audience hasn’t heard. With exclusive videos, stories, and content, a great blog can bring familiar concepts to life. You haven’t mapped your course. A Google search for “Best Executive Blogs” is a winding road of great expectations that’s littered with 404 errors, dead ends, and shrines to 2012. When the excitement of inspiration begins to feel more like a burden, you won’t want to find yourself stranded at the bus stop next to a poster for Nickelback: The Here and Now Tour.
The most successful leaders are those who can remove their masks. They show who they really are and relate to colleagues by revealing their humanity. And how do you do that? One of the ways is to share your failures. Revealing vulnerabilities is an effective way to strip away your mask and help people understand that you’re just like them. You’ve had challenges. You’ve tried things. You’ve failed. Nothing more emotional than that. If you can help a colleague see you as a regular Joe or Jane who faced challenges, overcame them, and found success, you increase the chances to make a personal and lasting emotional connection. For a master class in how lead with emotion, watch Steve Jobs’ 2005 Stanford commencement address. It’s one of the most moving and effective pieces of leadership I’ve ever seen. He gave the graduating class a great piece of advice and said, “For the past 33 years, I have looked in the mirror every morning and asked myself, if today were the last day on my life, would I want to do what I am about to do today? And whenever the answer has been no for too many days in a row, I know I need to change something.”
1. Keep it Simple People are busy and have limited attention spans. O’Leary suggests making sure you can explain your business to an 8-year-old. It helps to think of your fundraising pitch the same way. If it takes more than a couple sentences to explain the opportunity you’re presenting, you need to go back to the drawing board. Tip: Practice making your key points using plain language. I used to practice my asks on my son until I could get him to understand them. Practice on your own kid, someone else’s kid or, at least, someone who doesn’t work where you work. Another way to stay simple is to use the Flesch-Kincaid readability tests when crafting your solicitation. They keep language at a seventh-grade level. 2. Keep it Lively Reframe your ask into a story, and use great storytelling techniques. Human beings are wired to listen to stories, and will pay greater attention than they will to a dry, fact-filled narrative. Make it compelling. There are two protagonists: your beneficiary and your donor. The beneficiary encounters all sorts of trials and travails. Paint that person as vividly as you can. Then make the donor the hero who helps the beneficiary overcome the troubles. Tip: Get in touch with why you’re asking and engage your own passion. Authentically share your passion. Don’t make asking just a chore. Make it about crafting a captivating story. Once upon a time (introduce the current situation/problem) there was a young girl who lived (introduce the potential beneficiary). She faced many challenges (outline the emotionally charged issues) until one day (introduce your solution, and how the donor can help create a more positive outcome). And never forget that the best way to get someone to listen is to be passionate. Passion truly is contagious.
experience has shown that there are certain noticeable characteristics about a person that could point to someone being a good choice for the job of major gifts officer.
The characteristics are: • Passionate about the work; • Believes in the mission; • Knows where the big fish could be; • Always has a plan to achieve positive outcomes; and, • Adaptable to the unexpected opportunity.
Studies have shown that people are more than 20 times more likely to remember a story than a series of facts or a bland and meaningless mission statement. A great story engages our hearts as well as our minds and creates a mental image of the type of organization we are trying to create.
Two other important elements that drive a customer-centric culture are values and codes of conduct. Values represent the core of the organization or its “soul.” Values must become the “constitution”, part of an organization’s DNA, and the way difficult decisions are made.
Codes of conduct are the 10-15 positive behaviors that employees should be demonstrating to support the organization’s values. They are far more useful and meaningful than a policy manual that lists rules and regulations.
Codes of conduct give a general direction regarding how to behave, but enable employees to use their common sense to perform in their roles. When people know they are being trusted, they will rise to levels that will even surprise themselves.
To embark upon “The Disney Way” customer-centric journey, a group of leaders who will be entrusted to steer the process participate in “leadership week” – an experience in which they are totally immersed in “The Disney Way” principles. They prepare the vision, values and codes of conduct that will ultimately be adopted by the entire organization.
Many leaders take the time and effort to define their customer-centric culture, but then try to “roll out” the culture to all employees in brief company-wide meetings or departmental presentations. This approach is doomed for failure.
Just as the leaders spend a week defining the organization’s cultural elements, so should the employees be afforded several days to come together in a retreat setting to challenge their old values and begin to adopt the new ones. If it were as easy as announcing that a customer-centric culture is in place, every organization in the world would have exceptional customer service!
If you haven’t done this, stop reading this article and immediately enable Location Extensions for your Adwords campaigns. Location Extensions allow you to enter business hours, Google reviews, and phone numbers to your listings. These will be critical when an ad is displayed in Google Maps. (You'll need to enable Location Extensions at the Account level and also set locational bids.)
2. Complete your business’ 'Google My Business'
Doing this establishes your business’ formal existence and public identity with Google. Even if you’re a “virtual business” with no physical address, you should establish a presence here; if you do have a physical location, or multiple physical locations, Google provides a “dashboard” that makes editing and adding content very easy.
3. Add some content to your business listing
If you don’t, Maps users searching for your business will see a “default” image – usually sourced from Google Street View – that doesn’t always paint a flattering picture. Seize the opportunity to provide images that drive people to your enterprise – not away from it.
Leaders Should Be Design Thinkers Leadership comes in many flavors, and some flavors are arguably better than others. Much of leadership requires creative thinking, rapid processing of information, and the ability to start over when things don't work quite right.
Discipline isn't always a good way to address failures, and standard tactics for group guidance could potentially hold back the creative process, especially when it comes to research and development of new products.
Design thinking is a beneficial skill for leaders. Using design thinking as a key driver of organizational strategy to deconstruct business problems and gain customer insights ensures that data-driven decisions override boardroom pontification.
Let’s put our heads together. As more workplaces embrace flexible work options like telecommuting and split shifts, this phrase is increasingly irrelevant. You can’t literally “put heads together” to get things done anymore—so whether you mean “let’s brainstorm” or “let’s ideate,” say that instead.
Take it to the next level. You probably mean well, but this phrase won’t empower and motivate your team like you want it to. What, exactly, is the next level? If you don’t define a measurable goal, this vague push to improve doesn’t give your team a specific sight to aim for. When they don’t know where the “next level” lies, it’s hard to understand when they’ve actually achieved it.
Hit the ground running/Get the ball rolling. These are great sports metaphors for getting things started, but they’re so overused that they fall flat in today’s office environment. When you mean to say, “Let’s get started!” you should feel empowered to say just that. There’s no need to overcomplicate it.
The power of patience and persistence is remarkable. Good things happen when you stick with something and keep driving it to forward. The entrepreneur game takes way longer for most companies than people think. In 2013 Dow Jones Venture Sources stated that on average it takes five years to move from starting a company to liquidity. Start-up years are like dog years, where one year feels like seven. That’s a long time to work at the extreme pace and intensity that most of us do. But you have to trust that if you keep with it, good things will happen.
four tips to message your way to a more meaningful consumer connection.
1. Personalize the experience
It's easy to get caught up in the all the tech innovation happening and lose sight of the art of personalization. But messaging enables one-on-one, personal connections at our fingertips. With behavioral insights on your side, a personalized experience can win a consumer over for life.
2. Provide a seamless experience
Forget omnichannel; consumers are on channel-overload. After all, you wouldn't halt an in-person conversation only to resume the same discussion over the phone. As more and more features make their way into messaging, the more it will be a one-stop-shop for consumers.
All-encompassing mobile messaging apps will keep conversations in one channel and simplify the path to a more connected experience.
3. Show emotion
Consumers want more than short answers and quick fixes to their problems. They want a meaningful connection. With messaging, brands can act quickly with empathy, warmth, and patience—giving consumers the personal connection they crave.
(Related read: "How to Have a Great Conversation with Anyone")
4. Use real-speak
Consumers want to feel they're in friendly, empathetic hands. Conveying a deep understanding of the situation keeps consumers content. But tapping into consumers' emotions must be done with the right balance of warm and positive language while not losing sight of the "why" behind each issue.
Donors have taken a new approach in moving money to a social problem by emphasizing the use of market-like financial tools. While in the past donors have taken a passive role, they now see a donation as a chance for long-term engagement with a charity.
Because donors are seeking long-term engagement, it is essential to have a three-year goal for your organization and to have specific and measureable goals. Show donors your progress, rather than just movement.
Report publicly on facts and figures before your donors ask for it. Younger donors want innovation. It is what they know and what they expect from you.
By embracing the prevailing standard of accountability and innovation set by the new demographic of donors, your organization will stand out in a competitive marketplace and continue to make strides towards achieving the goals set forth by your organization.
Communication – it’s something that we often talk about as a fundamental element in business. There needs to be a strong communications platform, whether unified or not, to ensure employees can collaborate, management can connect with staff and everyone can interact with clients. Too often, however, this approach is focused on the tools and not so much on how communication is managed.
To that end, it’s not unusual to see relationships break down due to a lack of communication. This is a common occurrence in the world of marketing. When a company launches a partnership with an outside marketing agency, there are certain expectations they have about how the relationship should go. The agency also has its own expectations. If the two don’t compare notes, it’s very possible that they are operating on two different wavelengths.
The company may expect one type of outcome, while the agency promotes another. If the two did not come to the same conclusion at the start of the relationship, success will be measured very differently by the respective entities. As a result, the company may see failure where the agency sees success. This lack of a meeting of the minds can quickly lead to an ended relationship, even before the contract runs out.
Treat people like you want to be treated. It's the Golden Rule.
People want their leaders to be honest with them, and I think people want direction from you.
Keep those things in mind all the time as you're making decisions.
If you are passionate about what you do, it's going to project.
Lead by example. I would never ask anyone to do anything here that I wouldn't do myself. I used to clean the toilets. I did everything. If people see that you're willing to do anything to grow your company, to get to that next level, it makes it easy for them to go: Well, if she's going to do it, I can do it, too.
While just thinking about that meeting calls back feelings of post bad meeting stress syndrome (an undocumented but frequently occurring phenomenon in the corporate world), it is illustrative of the power we have as managers and leaders to use these gatherings for good or evil. The balance of this article offers up some additional meeting-types that spread stress and strife. As the manager or leader responsible for pulling people together to communicate, share and generate ideas, you are well served by eliminating these meeting types from your routine.
Your board members are highly successful professionals. And, as we know, it's hard to do that without building a network of other successful professionals across an array of industries and sectors. Each of your board members brings to the table a host of potential donors, partners and, yes, other board members.
Ask them to reach out to their networks early and often. Most people like being asked for help and an introduction is a natural favor your board member can grant. Remember this as you recruit new members—deep pockets are nice, but in the absence of a fat checkbook, what about a fat Rolodex?
2. Tap Their Social Media Networks
Social media is an often untapped asset of your board members —specifically, their Twitter, Facebook, and Instagram accounts. Even if their followers already know your organization, hearing about it from a trustworthy and credible source helps extend your reach in new and exciting ways with virtually no resources spent on your part.
If you have (and you should) younger board members, urging them to use their social media accounts to boost your organization will not be seen as an imposition but a fun opportunity.
Nonprofits can create happiness with opportunities for autonomy, mastery and being part of something bigger. Operationally that means things like: Aggressively asking volunteers to do meaningful work (autonomy) Truly becoming a volunteer-driven organization (autonomy) Recognizing those volunteers for having done that work (mastery) Promoting volunteers to ever higher levels of decision-making (mastery) Physically bringing volunteers together (part of something bigger) Keeping volunteers and donors informed (part of something bigger) By respecting the trifecta of satisfaction, and thoughtfully designing our interactions and positioning our volunteers and donors using the trifecta, we can increase their happiness and meet our goals. If we do our jobs well, they won’t even notice those laminate countertops.
1 - CEOs of large corporations still have not realized that the common global IT elements found in expense systems, HR systems, and travel systems are increasingly possible with media buying. There is no reason for all of the company to not use the same media-buying systems, globally forming an IT stack for marketing. It is essential that brand marketers control their software stack driving their business by owning the contracts.
2 - Historical control of media to a country level with brand managers and local marketing managers creates decision-making that is disaggregated. The massive strategic changes needed will not be decided by a babble of voices globally. When coal mines are closed and automobile factories are shut down, the local workers are not asked whether things can be changed to drive a strategic opportunity. CEOs of major corporations must drive the transformation.
3 - Agencies have little interest in revolutionizing a corporate business process. Inertia abounds when industries pass through the 6D.
Welcome to the 21st Century where when we give a speech it is no longer just a moment in time. Instead, it has the possibility to very quickly become a part of a much larger social network. As speakers we need to understand the power of social networks and find ways to leverage this power in order to make our next speech that much more powerful and effective as we share the benefits of public speaking.
There are a lot of different ways to go about doing this. It all starts long before your give your speech. You’ll need to join some social media networks and build up a network of friends. Then you’ll have to reach out though the person who invited you to give the speech and invite the members of your audience to join your network. While you are working on your speech be sure to keep your social media networks updated with your progress and post pictures that are relevant to what you’ll be talking about. When your speech is over, you need to take a close look at your social media networks. What are people saying about your speech – did they like it? Remember, social media is a two-way street so you can reach out to members of your audience and get more information from them.
You might be thinking that you already have enough to do when you are asked to give a speech. All of this social media stuff sure seems like a lot of extra work to do! However, once you realize that by putting the time and effort into using social media, you can connect with your audience both before and after your speech. This can open an amazing new door for you where you’ll finally be able to discover what your audience really thinks about your speech!
From Idea to Reality There is no shortage of ideas for innovative products and services. Avoid getting distracted by all of the shiny devices, and instead expand your thinking to how you can solve a problem and create a new and vital experience. Focus on extracting meaningful information and make predictive analytics and machine learning part of your tool belt.
Everyone is building the next connected device. The question is, will you create the next connected experience
If you’re serious about leading well in the coming decade, especially with a Generation X and millennial workforce that research says values opportunities to give input, it’s important to ask yourself these five questions: Am I talking with people, or at them? What’s the quality of the conversation going on within my team? Am I including insights from a diverse array of individuals, even those who may not agree with me? Am I building commitment to our direction within the culture of the organization by relentlessly sharing and soliciting perspectives? Are we creating new knowledge through discussion and debate that can help us expand our ideas and innovate? Communication will always be important, but to tap all that your corporate brain trust has to offer, make sure that your best people aren’t benched during the critical conversations that drive business success.
Managing information efficiently means using the right technology to store and to be able to find it. In our personal lives we read alone or read things that others recommend to us. In the professional sphere we need to develop ways of working that go beyond merely filtering, sharing or commenting on relevant information we find, and also be able to see what other people are reading and sharing: the articles that the experts in their respective fields recommend.
It’s not hard to build social environments that are rich in information. In reality, with a Feedly or similar feed aggregator with advanced options, linked to a Slack or some other flexible and open corporate collaborative communication software, it’s possible to work wonders. But the technology is the least of it: I’d opt for the two above, but there are many more, depending on your needs and current status of technology adoption.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.