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Leaders of People: Some are Wonderful, Some are Clueless, The Rest are Somewhere In Between

Leaders of People: Some are Wonderful, Some are Clueless, The Rest are Somewhere In Between | digitalNow | Scoop.it
Don Dea's insight:

Wonderful managers keep their people focused on the world outside the organization. Their people have a deep, daily understanding of customers and their needs.
Clueless managers keep their people focused internally. Their people direct their attention upward, having a deep daily understanding of the bosses and their needs. These employees are also looking laterally at one another, measuring their individual competence by contrasting themselves with their peers. Employees of the clueless pay a lot of attention to their immediate superiors. (That word itself says a lot about the expected relationship. An employee, introducing his manager to a visitor was asked by the visitor "Is this your superior?" "No", he replied "this is my boss!".)
One way managers encourage "internal focus" is by encouraging employees to compete with one another for rewards, recognition, ratings and rankings.

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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Context- the next digital frontier

Context- the next digital frontier | digitalNow | Scoop.it
Don Dea's insight:

For most of digital marketing’s relatively short history, personalization has been the ne plus ultra of sophisticated marketing. Addressing the customer by name, knowing their age, gender, date of birth, purchase history – all these data points help marketers deliver messages that are more meaningful and more relevant – and that, by extension, result in higher conversations and deeper loyalty.

Personalization is now being supplanted by technologies that can drive even deeper marketing and experiential relevance. Context’s untapped opportunity is to get an extremely granular understanding of customers, then to anticipate their needs, wants, affinities and expectations, and develop unique insights to power better marketing across all devices, channels, localities, and brand experiences.

Context, in other words, takes not only the ‘who’ into account, but also the when, where, why, and how. Simply put, it’s deeper targeting and more on-point messaging.

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Buzzwords to Watch in 2015

Buzzwords to Watch in 2015 | digitalNow | Scoop.it
Encryption, artivists, and wearables are among the words and ideas that will get new attention in the year to come.
Don Dea's insight:
Internet of Things; Citizen Science; Giving Days; A/B Testing; Data Gender Gap; Encryption; Artivists; Wearables; Smart Cities, Iterate...Buzzwords to Watch in 2015
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Risk and responsibility in a hyperconnected world: Implications for enterprises

Risk and responsibility in a hyperconnected world: Implications for enterprises | digitalNow | Scoop.it
For the world’s economy to get full value from technological innovation, it must have a robust, coordinated approach to cybersecurity. A new report from the World Economic Forum and McKinsey & Company looks at how that could happen. A McKinsey & Company article.
Don Dea's insight:

The theft of information assets and the intentional disruption of online processes are the most important technology risks that major institutions face. Nearly two-thirds of companies across sectors and regions described the risk of cyberattack as a “significant issue that could have major strategic implications.”

The defenders are losing ground to the attackers. Nearly 80 percent of technology executives said that they cannot keep up with attackers’ increasing sophistication. Many frontline practitioners said they are seeing the dissemination of sophisticated attack strategies from major nation-states to a broader array of criminals and hacktivists who have much more destructive ambitions.

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Fundraisers Who Use Academic Research Do Better, Study Finds

Small groups are less likely to look at new findings on why people give, but a report suggests they could improve donations by doing so.
Don Dea's insight:
Why Experiments Matter

She encourages groups of all sizes to not only use studies conducted by academic researchers, but to design their own experiments as well, perhaps by offering several types of fundraising approaches at the same time and then measuring the results of each.

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How Responsive Web Design Works with Mobile Devices

A responsive website design resizes in response to the mobile device a visitor is using. It helps visitors volunteer, signup, and donate to your nonprofit.
Don Dea's insight:

A responsive website design automatically resizes in response to the particular device a viewer is using. The content (pages, text, videos, photos), page templates, and navigation structure snaps neatly within the constraints of each device (ipad, iphone, android, etc).

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7 Top News Apps of 2014

7 Top News Apps of 2014 | digitalNow | Scoop.it
On the whole, news apps aren’t just web and print carbon copies shrunk down to screen size anymore.
Don Dea's insight:

That’s been the easy route taken by news organizations for several years as they dip their toes into mobile. But journalistic organizations are starting to focus on their mobile products as distinctive entities and to use devices’ capabilities to shape more innovative offerings. News apps that sprung up this year included features like Pandora-style information streams, curated reels of news read out loud to users, video portals and, overall, more user customization than ever before.

Some of the better applications came from startups, others from established news organizations. Some were niche in subject matter, others global in scope or sources for quick-hit highlights of general-interest news for consumers everywhere. Here are seven apps that stood out:

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Time To Listen UP

Time To Listen UP | digitalNow | Scoop.it
There is a saying about listening that goes like this: "People nowadays don't listen to hear; they just listen to speak." In a day and age when many people are craving for more and better communica...
Don Dea's insight:

There are many factors that prevent proper listening from taking place:

Internal:

  • Focusing on what you want to say
  • Wanting to take over the conversation
  • Letting your emotions, including impatience, override the ability to listen
  • Not wanting to hear the other person out
  • Not valuing the other person, or their viewpoint
  • Failing to acknowledge or validate the other party’s feelings or point of view
  • Being diametrically opposed to what the other person is saying
  • Feeling the need to rebut and counter
  • Pre-conceived notions on what is meant versus what is said

External:

  • Time frames that cut short dialogue
  • Distractions such as phones , emails, other people, items needing attention at some point
  • Background noises
  • Distance, proximity
  • Method of communication other than in-person that filters out part of the message
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How can education, industry close the skills gap and fill U.S. jobs?

Narrow our job skills gap by building educational pipelines.
Don Dea's insight:

Through talent pipeline management, we can achieve truly demand-driven education and workforce systems to help create opportunities for individuals, ensure a steady flow of qualified workers to enable allow businesses to thrive and grow, and keep our nation on the leading edge of global competition.

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Crowdfunding Site for Nonprofits Launched by Kickstarter Founder

Kickstarter's founder launched a new crowdfunding site for nonprofits called Dollar a Day. Donors are charged $30 a month, each nonprofit gets $1 per day.
Don Dea's insight:

The idea is simple: Donors receive a daily email featuring one organization that automatically receives $1 from each Dollar A Day donor. Donors are charged $30 every 30 days, and are encouraged to share the nonprofit’s work with their friends.

Their website says it best“We hope that our daily emails will be a gateway for people to give directly, volunteer for, or simply learn more about a variety of great organizations and the problems they’re trying to solve. A public more fluent in nonprofits and their work is really exciting.”

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How to Fall on Your Social Media Sword

How to Fall on Your Social Media Sword | digitalNow | Scoop.it
When DiGiorno tweeted, "You had pizza. #WhyIStayed," Twitter lit up with criticism of the brand. The hashtag "WhyIStayed" is associated with domestic violence. In response to the firestorm its tweet unleashed, DiGiorno peppered its Twitter feed with apology after apology, all of them essentially like this: "A million apologies. Did not read what the hashtag was about before posting."
Don Dea's insight:

"When a mistake arises, the issue is amplified online, so brands must come up with a dignified and appropriate apology for mistakes they make," he told CRM Buyer. "Furthermore, a social media apology is important because it will protect the brand's image."


Do's and Don'ts

Apologies are a central part of human communication. They smooth over wrongs and facilitate the kinds of changes that are necessary to keep relationships functional -- whether those relationships are personal or professional. In many ways, personal and professional apologies can be similar.

- See more at: http://www.crmbuyer.com/story/81330.html#sthash.TpwsFtTq.dpuf

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LinkedIn Will Be a Powerhouse in 2015

LinkedIn Will Be a Powerhouse in 2015 | digitalNow | Scoop.it
Many organizations, especially small- to medium-sized businesses, benefit from creating a LinkedIn company page. It’s a nice way to gain a little no-cost advertising and provides a method for LinkedIn users to check out your company without leaving the site. Google also thinks highly of LinkedIn company pages and typically displays them among the top one or two pages of search results.
Don Dea's insight:
Where LinkedIn is headed

Since its launch in 2003, LinkedIn has added a whole slew of features and tools to help users get the most out of the service. Groups, news feeds, and a Twitter-like social interface make LinkedIn the go-to networking service for people at all career levels.

Thought leaders and CEOs from a wide range of industries publish announcements, blog posts, and other types of messages for users to read and share. As a result, LinkedIn is quickly becoming a source of news and information for anyone who wants to track what’s happening in even the most niche industry in the marketplace.

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brett's curator insight, December 22, 5:04 AM

this article is important as it details where Linkedin is headed in the future

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Are You Really Delegating?

Having a hard time delegating? Some things to think about...
Don Dea's insight:

Full delegation means that you’ve transferred the responsibility for achieving an outcome to another person, and because you have faith in their ability to fulfill that responsibility, you actually let go of it.

“Let go of it” means you don’t think about whether or not they’re doing it, you don’t pester them with questions on a daily basis, you don’t give direction to their people about how to do it, you don’t second-guess their decisions about it, you don’t leap in and start doing parts of it without asking, and you don’t “stand in for them” – take phone calls with their partners, share progress reports with the organization, etc. – unless they ask you to do so.

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Too Much Of A Good Thing

With work, what that looks like is: don’t waste my time on stuff that’s not worth it (tasks that others in my company can do just as well or better than I can; clients who don’t really want to spend the effort or money needed to get results; ‘rabbit hole’ conversations that suck up valuable time and mental energy) , and stay attentive to my body (and brain) telling me when I’ve had enough – when I’m too tired to think well or focus properly, or when my usual enthusiasm and hopefulness start to wane.
Don Dea's insight:

And just as the solution when food threatens to become too much of a good thing is simply to stop eating, the too-much-work solution is the same: stop working. Now I (like you, I suspect) can’t just walk off the job when it gets to be too much – but I can create little respites.  A day, an hour, even a minute when I turn my attention to something else – or to nothing else.

Earlier today I was feeling particularly overworked.  Then suddenly I was presented with some “found time.”  A client session ended much earlier than expected, and I had the choice to dig into the pile of to-dos that were backlogged on my computer…or lay down on my hotel bed and take a nap.

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The manager and the moron

The computer is a moron. And the stupider the tool, the brighter the master must be, says Peter Drucker. In this Quarterly archive article, he explains how “the dumbest tool we have ever had” will compel managers to think through their actions. A McKinsey Quarterly article.
Don Dea's insight:

In contrast, the top manager’s primary function is to think. The criteria for success at the top level bear little resemblance to the criteria for promotion from middle management.

The new top manager, typically, has been promoted on the basis of his ability to adapt successfully. But suddenly he’s so far away from the firing line that he doesn’t know what to adapt to—so he fails. He may be an able man, but nothing in his work experience has prepared him to think. He hasn't the foggiest notion how one goes about making entrepreneurial or policy decisions. That’s why the failure rate at the senior-management level is so high. In my experience, two out of three men promoted to top management don’t make it; they stay middle management. They aren’t necessarily fired. Instead, they get put on the Executive Committee with a bigger office, a bigger title, a bigger salary—and a higher nuisance value because they have had no exposure to thinking. This is a situation we are going to eliminate.

On the other hand, we are going to open up a new problem of development at the middle-management level. It isn’t difficult for us to get people into middle management today. But it is going to be, because we shall need thinking people in the middle, not just at the top. The point at which we teach people to think will have to be moved further and further down the line. We can already see this problem in the big commercial banks.

We will have to manage knowledge correctly in order to preserve it. And this gets us into myriad questions of teaching and learning, of developing knowledge and techniques of thinking—not only in the developed nations, but in countries that are yet unaware of the distinction between management-by-experience and management-by-thinking, countries that are unaware of management itself. But that is another subject.

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Grow fast or die slow

Grow fast or die slow | digitalNow | Scoop.it
Software and online-services companies can quickly become billion-dollar giants, but the recipe for sustained growth remains elusive. A McKinsey & Company article.
Don Dea's insight:

In our view, every CEO should be continually asking these five questions to evaluate when and how to maintain or accelerate their growth trajectory:

  • How much growth do we need, and how quickly do we need it?
  • How much growth is left in our core markets?
  • How secure are we in our core markets?
  • What opportunities do we have to expand our current businesses and to generate more cash to invest in growth?
  • What new opportunities do we see that might present us with a great next act, and when do we move?
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Marketing’s New Imperative: Customer Identity Management

The story of the blind men and the elephant originated centuries ago in the Indian subcontinent. In the well-known parable, e
Don Dea's insight:

The proliferation of fragmented customer data is a major challenge to one-to-one, personalized marketing

Only by being able to view the customer as an individual, through some unique identifier, is it possible to personalize a customer’s experience. Yet, in today’s cross-channel world, it is necessary to consolidate data from multiple channels to gain a more holistic view of the customer. And only with a single, unified customer identity is it possible to deliver consistent and coordinated experiences across all customer touchpoints.

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The three Cs of customer satisfaction: Consistency, consistency, consistency

The three Cs of customer satisfaction: Consistency, consistency, consistency | digitalNow | Scoop.it
It may not seem sexy, but consistency is the secret ingredient to making customers happy. However, it’s difficult to get right and requires top-leadership attention. A McKinsey & Company article.
Don Dea's insight:

“Sustaining an audience is hard,” Bruce Springsteen once said. “It demands a consistency of thought, of purpose, and of action over a long period of time.” He was talking about his route to music stardom, yet his words are just as applicable to the world of customer experience. Consistency may be one of the least inspirational topics for most managers. But it’s exceptionally powerful, especially at a time when retail channels are proliferating and consumer choice and empowerment are increasing.

Getting consistency right also requires the attention of top leadership. That’s because by using a variety of channels and triggering more and more interactions with companies as they seek to meet discrete needs, customers create clusters of interactions that make their individual interactions less important than their cumulative experience. This customer journey can span all elements of a company and include everything from buying a product to actually using it, having issues with a product that require resolution, or simply making the decision to use a service or product for the first time.

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Nicholas Carr’s ‘Glass Cage': Automation Will Hurt Society in Long Run

Nicholas Carr’s ‘Glass Cage': Automation Will Hurt Society in Long Run | digitalNow | Scoop.it
Writer Nicholas Carr has earned his reputation as one of the premier contemporary critics of technological utopianism through articles such as Is Google Making Us Stupid? which he published in The Atlantic in 2008 and lucid, insightful books including the 2011 Pulitzer Prize finalist
Don Dea's insight:

 I think we need to change our attitude toward labor and workers. If we’re going to have a healthy society, we need to venerate workers a little more and capitalists a little less. That may sound radical, but it’s an attitude that characterized society in much of the last century, when working people were respected and had opportunities and the middle class was thriving.

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The Best Journalism School in America Is…

The Best Journalism School in America Is… | digitalNow | Scoop.it
The best journalism school in America is … Pennsylvania State. Scratch that: It’s Columbia University. No, wait. It’s the University of North Carolina. Sorry, I meant to say Arizona State … errr … Missouri … ahhh … Northwestern.
Don Dea's insight:

What must all students know? How many digital classes are required of all students at each school? How much computer-assisted reporting is required? Are all students taught how to query data sets, or, as Columbia Dean Steve Coll might say, how to interview an algorithm? Do all students take statistics? Do schools have a numeracy requirement? How many credit hours and what classes satisfy that?

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Five Rules for Strategic Partnerships in a Digital World

Leading companies know that the future depends on the capabilities, functions, channels, and insights they can tap by working with others.
Don Dea's insight:

Partnerships have always been a critical strategy for businesses looking to grow in unfamiliar markets, tap new customer segments, or sell additional products or services. They have also always been notoriously tricky to make work. Too bad, because in today’s hypercompetitive, hyper-connected marketplace, partnerships have taken on even greater strategic importance and complexity. 

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Why Clay Shirky Banned Laptops, Tablets and Phones from His Classroom

Why Clay Shirky Banned Laptops, Tablets and Phones from His Classroom | digitalNow | Scoop.it
I teach theory and practice of social media at NYU, and am an advocate and activist for the free culture movement, so I’m a pretty unlikely candidate for Internet censor, but I have just asked the students in my fall seminar to refrain from using laptops, tablets and phones in class.
Don Dea's insight:

Professors are at least as bad at estimating how interesting we are as the students are at estimating their ability to focus. Against oppositional models of teaching and learning, both negative — “Concentrate, or lose out!” — and positive — “Let me attract your attention!” — I’m coming to see student focus as a collaborative process. It’s me and them working to create a classroom where the students who want to focus have the best shot at it, in a world increasingly hostile to that goal.

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A Meditation on the Art of Not Trying

A Meditation on the Art of Not Trying | digitalNow | Scoop.it
When you’re nervous, how can you be yourself? How you can force yourself to relax? How can you try not to try? It makes no sense, but the paradox may be essential to civilization.
Don Dea's insight:

 the Chinese term for “effortless action.” Pronounced “ooo-way,” it has similarities to the concept of flow, that state of effortless performance sought by athletes, but it applies to a lot more than sports. Wu wei is integral to romance, religion, politics and commerce. It’s why some leaders have charisma and why business executives insist on a drunken dinner before sealing a deal.

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7 Tongue-in-Cheek Marketing Predictions for 2015

7 Tongue-in-Cheek Marketing Predictions for 2015 | digitalNow | Scoop.it
What will be the future of the Internet and online marketing in 2015? This is a question asked around this time every year. Most of the answers coming from the “experts” are often either vague or completely obvious. So what’s a marketer to do? Without any further preamble, here are my seven boldest online marketing predictions for 2015.
Don Dea's insight:
Nineteen trillion memes will be viewed per day, resulting in one direct sale for 2015.

Unfortunately, that single sale will later become a return. The disappointed customer will admit “I was looking for something else and clicked this by accident.” Many marketers will vow to double their use of memes and stop allowing refunds.

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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Email Newsletter Subscribers or Blog Subscribers: Which is Better? | digitalNow | Scoop.it
Just think about your inbox for a second. After the phone, email is likely the method you use most to communicate with others. When was the last time you had a personal conversation on Facebook? How often have you started a discussion on Twitter, then reverted to email to continue?
Don Dea's insight:

Some might say you should pursue both blog subscribers and opt-in email subscribers. But if you give people too many sign-up options, you’ll end up confusing them, which could reduce your overall subscriber numbers.

You’ll also split your audience . . . and your marketing efforts.

Hands down, we believe it’s better to have 6,000 newsletter subscribers who have given you permission to email them any type of useful information versus only 3,000 newsletter subscribers and another 3,000 subscribers who can receive only your blog.

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What's Changing in Social Media Marketing in 2015

What's Changing in Social Media Marketing in 2015 | digitalNow | Scoop.it
In 2015, new trends will require that companies make changes to their social media marketing strategy to remain relevant and competitive.
Don Dea's insight:

As social media continues to gain prominence, there will be an increased focus by brands on interacting with customers on a more personal level. Forbes reported that brands which are successful in achieving the goal of connecting with their customers in a more personal manner will be better positioned to take advantage of improved brand loyalty, higher conversion rates, and faster audience growth.

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