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7 Rules for Corporate Governance Success in the Social Age

In addition to all their existing roles, boards now have the added responsibility of shepherding their leaders and organizations into today’s digital world.
Don Dea's insight:

Boards need to think anew about their role in the social and mobile world. For corporate directors, there is no time to waste.  Directors must join the social and mobile ranks. New board members must be recruited, and new business models must be fashioned based on these technology realities.  Social enterprises are here to stay and they are faster, better, and more competitive than traditional businesses.

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Emeric Nectoux's curator insight, January 5, 2014 10:59 PM

Social Technologies change Performance, partners' Engagement and Investors relationship. 


Questions to Ask
Corporate directors who are in the process of reviewing their company’s business plan with their management teams should take a moment and ask the following questions of themselves and their leaders:

  • Social Technology:  How do we view social, mobile and cloud technologies?  Do we see them as simply Facebook, Twitter, and LinkedIn, or do these technologies play an integral role in every aspect of our business?
  • Business Performance:  Are we viewing our next year’s business plan and financial forecasts through the lens of last year’s finances or, more importantly, in the context of todays research by companies like Cap Gemini, Deloitte, and McKinsey?
  • Technology Skills:  Do we have the right board members with the right skills including social, mobile, and cloud experience, to insure our company’s future? In addition, does our management team members have the skills they need to insure success?
digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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10 Lessons Learned from an Award-Winning Digital Badging Program

10 Lessons Learned from an Award-Winning Digital Badging Program | digitalNow | Scoop.it
1. Badge what you have. Rather than simultaneously trying to stand up new programming, products, or content to badge, focus first on what you do and what you have. Develop your foundational constellation based on existing opportunities, but structure it with flexibility to grow. 

The more you start with what you have, the less risk you assume up front. EDUCAUSE badging program is based on a strong professional development portfolio, including conference and events, leadership development programs, and online courses.

2. Badge with partners if you can. Opportunities to develop badges need not be strictly internal to your organization. Consider partnerships and external opportunities that help meet program objectives. Keep in mind, of course, that your badge carries your brand. Your program must support your organizational mission.

It’s a balancing act, for sure. For example, the EDUCAUSE Learning Initiative co-branded a popular MOOC with the University of Central Florida on blended learning design that effectively serves both our mission for building the profession and our teaching and learning community.

3. Stack with care. Stacked (or layered) badges add weight to the constellation, both practically and usually also visually. You can tell at a glance that the stacked badge is different or somehow more significant. However, we also discovered stacking can be difficult to manage or confusing.

Early on we attempted a stacked badge based upon engaged participation in a series of loosely connected but thematically-aligned online courses. The community had difficulty following the connections over months of programming and the staff had difficulty tracking participants who met criteria. Our conclusion: this was not the best version of stacking!

On the other hand, stacking within an extended learning opportunity may prove motivational. In the ELI-UCF partnered MOOC, participants earn incremental badges from UCF for course assignments and activities. They may also elect to submit work accomplished over the course (along with an administrative fee) in application for an ELI-UCF Blended Learning Designer stacked badge. A successful comprehensive portfolio review process yields a more prestigious stacked badge. 
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How Conflict Makes Us Better

How Conflict Makes Us Better | digitalNow | Scoop.it
Conflict. The very word sends negative and fearful thoughts through even the most hardy leaders.

None of us like conflict. If we had our way, each one of us would steer away from it and navigate towards the less painful, smoother waters.

However, where would any one of us be if we avoided conflict altogether?

We must admit that while uncomfortable, and even painful, conflict helps us become better leaders. Like an intense workout, the benefits that are received through times of resistance and pressure give us wonderful opportunities to grow and become stronger.

With the opportunities to grow in mind,  I offer some benefits for us to keep in mind on how conflict makes us better overall:

Makes Us Understand Others – Conflict is usually the stark differing of viewpoints, values, or vision. When we get outside of our views to see the other side, or as Stephen R. Covey stated “seek first to understand,” we will find out what the other party holds close to and begin to work towards a more common ground.
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Do you have the education for your innovation?

Do you have the education for your innovation? | digitalNow | Scoop.it
Learning to think is the key of a successful education. Some people spend years in school, but focus on learning facts, but not on learning how to learn or how to think. Successful innovators have used their education to develop the ability to think and learn,  and use this approach to whatever problem may occur. This is an important skill and not as common as one may think. Edison put it this way, “The man who doesn’t make up his mind to cultivate the habit of thinking misses the greatest pleasure in life.” So, spend some time developing your reasoning skills, it will be enjoyable and may be the key to your innovation.
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When taking a taxi is cheaper than an Uber

When taking a taxi is cheaper than an Uber | digitalNow | Scoop.it
Uber then suggested a minimum and maximum possible fare, which Mascolo and co used to take an average. They then compared this figure against the Yellow Taxi fare.

The results make for interesting reading. "Uber appears more expensive for prices below $35 "Uber appears more expensive for prices below $35 and begins to become cheaper only after that threshold," say Mascolo and co.

That's interesting because human mobility is characterized by vast numbers of short trips and relatively small numbers of long trips. "This observation therefore suggests that Uber's economical model exploits this trend of human mobility in order to maximize revenue," say Mascolo and co.

There are two important caveats to this work. First, the Yellow Taxi data comes from 2013 while the Uber data comes from 2014. However, Yellow Taxi prices are set by the city and last changed in 2012 after being held constant for 8 years. So the 2013 fares should be a good indicator of 2014 fares as well.
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The LMS of the Future: Exploring the Next Generation Digital Learning Environment

The LMS of the Future: Exploring the Next Generation Digital Learning Environment | digitalNow | Scoop.it
we identified five functional domains that must be addressed in order to realize the NGDLE.  These are:

Interoperability. The linchpin of the NGDLE, this is the capacity to easily integrate tools, exchange content, and collect learning data. Interoperability enables everything else.
Personalization. This is the customization of the environment to support needs at the individual, discipline, and institutional levels.
Analytics, advising, and learning assessment. This is the analysis of all forms of learning data, resulting in actionable information.
Collaboration. It is vital to support collaboration at a variety of levels, and to make it easy to move between public and private digital spaces.
Accessibility and universal design. All participants must be able to access content and have the means to produce accessible content. This must inform the design of all NGDLE components.
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You'll soon be able to request an Uber ride via other apps

You'll soon be able to request an Uber ride via other apps | digitalNow | Scoop.it
Uber launched its API in August to open up the service to third-party developers, but the capabilities were limited then, only allowing developers to send address destinations to Uber or view ride histories. Now, the updated API includes a feature called "Request endpoint," which incorporates the full Uber experience into existing apps. It also opens up more possibilities around how people can use Uber the future.

"Putting this power in the hands of developers has our imaginations running wild," the company said in a blog post. "Should an Uber be waiting immediately after your last meeting of the day? Will someone create a way to request a car with just a simple SMS? We have no idea what you might build, but we cannot wait to find out."
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A portrait of disruption: Your outdated business can't hide from the idea economy

A portrait of disruption: Your outdated business can't hide from the idea economy | digitalNow | Scoop.it
The winners in the Idea Economy are those companies – established enterprises or scrappy startups – that are comfortable making bold choices and taking risks that may not pan out, especially when it comes to creating a new platform from scratch.
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Adjunct professors need their own minimum wage

Adjunct professors need their own minimum wage | digitalNow | Scoop.it
According to data collected by the Chronicle of Higher Education, adjuncts at one college and two universities near my home in Southeast Florida earn between $1,380 and $3,000 to teach a fifteen week, three credit course. My own university’s published rates range from $1,500 to $3,000. A national survey found the average pay for a three credit course to be $2.700. Given that the typical equation for calculating preparation and grading time for a three credit course is three hours for every one hour of class time, it’s safe to assume that adjuncts put in a good 135 hours during a semester. That works out to just over $10 an hour for someone making the lowest rate and about $22 an hour for the higher rate based on the rates listed above. This is appalling, and it puts many adjuncts in the same camp as 42 percent of workers in the U.S who earn less than $15 an hour, according to Forbes. The American Association of University Professors has noted that of the more than 30,000 adjunct professors who would like to obtain a full-time academic position, more than 60 percent hold one or more other jobs.
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How Do Generations Impact Teamwork?

How Do Generations Impact Teamwork? | digitalNow | Scoop.it
When it comes to generational differences, communication is a hot topic. Each generation has its own preferred method of communicating, down to the very detail of word choice. Because communication is so vital to teamwork, it makes sense that understanding generational dynamics will help when building, managing and participating in teams. Milda Skladaityte of Learning Spaces contacted me to talk about teamwork and how each generation influences team dynamics
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10 Qualities of Successful Social Media Managers

10 Qualities of Successful Social Media Managers | digitalNow | Scoop.it
Here are 10 qualities I believe people need to possess, in order to be successful managing social media for a brand:

Someone who is friendly and responsive: Social media managers are conversational, able to speak with people from all sorts of demographics, and enjoy doing so. They draw their energy from their communities and are highly attentive to the members of their communities daily. They look forward to discussing a variety of ideas and topics, and are timely in their responses to comments and questions.

Someone who is highly passionate: Exactly what they are passionate about can and will vary, but they need to be able to tie into their passions, and those of their communities. They enjoy social media and enjoy their job and the work they do, and it is evident through their communications. To get other people excited about something (i.e. your brand!) you need your social media staff to be just as excited. Excitement is contagious!
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SEO Tactics You Must Stop Right Away

SEO Tactics You Must Stop Right Away | digitalNow | Scoop.it
If your website is anything like mine, traffic from organic search is where you get most of your traffic. So when traffic starts falling, you start to worry that Google has it in for you. Or the search engine optimization strategy you’ve been using no longer works.

It’s hard out there for content. The top 3 search results on Google get 61% of clicks. And 75% of Google users don’t ever look at second page of search results.

So what are some of the most common mistakes that people make when they are trying to get good SEO? This infographic from Fertile Frog is a great primer.

A lot of people keyword stuff. Yes, you need keywords. But if you are using them too much, Google will notice.

Do you have broken links on your website? Deal with them now. Or you’ll have to deal with their SEO consequences later.

Do you copy content from other sites? Google hates that. Your content should be original.

Don’t copy from yourself either. If your content appears more than once on your site, Google will likely only index one of the copies.

You’ve heard this before, but it is still true. If you don’t proofread, your readers (and Google) will notice. You want your content to be good. That’s what Google also wants. Is your content original, useful, in-depth and well-written? It needs to be.
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Constant Contact unveils factors that make – or break – email campaigns

Constant Contact unveils factors that make – or break – email campaigns | digitalNow | Scoop.it
Email marketers are always interested in different benchmarking studies, so when a company like Constant Contact with a large amount of raw data on its email clients releases insights into that data, marketers tend to take notice. Constant Contact just released a new infographic featuring data from three main areas of email marketing – email copy, best time to send, and audience engagement.

“Email marketing has long been a marketing channel with proven ROI,” Jesse Harriott, chief analytics officer at Constant Contact, told Marketing Dive, “but recent advances in data analysis now help us shed light on why."

For content, Constant Contact’s data found that anything more than five to seven links produce minimal additional clicks, and 20 lines of text with no more than three images produce optimal clickthrough rates. Maximizing open rates was completely dependent on industry with restaurants getting the best opens on Monday at 7 a.m., CPAs were most successful on Tuesday at 6 a.m., and arts and crafts companies had their best open rates on Fridays at 5 a.m. Constant Contact’s user data also found that email marketers essentially have “superfans” with 38% of all opens coming from just 5% of openers, and 33% of clickthroughs coming from 5% of clickers. Move those numbers up just five percentage points to 10% of openers and clickers and the totals reach 51% and 44% respectively.

"Our massive data pool, pulled from more than 60 billion emails a year, allows us to uncover insights what matters most to marketers: when subscribers are most likely to open an email, what subscribers will click on, and who is actually engaging with the email," Harriott said.
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Four Ways to Amp Up Your Emotional Intelligence Today

Four Ways to Amp Up Your Emotional Intelligence Today | digitalNow | Scoop.it
3 Steps to Improve Your Active Listening Skills
1. Focus on Yourself

Quiet your own thoughts and emotions
Make eye contact with the speaker (it will help you concentrate on them)
Mentally restate what you’re hearing them say
If you miss anything, or something seems unclear, ask them to repeat it
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61% of Consumers Prefer Companies With Custom Online Content

61% of Consumers Prefer Companies With Custom Online Content | digitalNow | Scoop.it
Content marketing campaigns have become essential for marketers to engage audiences and generate leads. In fact, more than half of all consumers are more likely to buy from companies that create custom content.

But one of the biggest challenges B2B and B2C marketers face is measuring ROI. Only 27% of marketers track content metrics effectively.

SEE ALSO: 10 Rising Social Networks You Should Explore

Luckily, the folks at Captora created a graphic visualizing new data on metrics of success, which types of content have the highest ROI, the best days to share content on social media and more.

Take a look at the infographic below to help organize your content marketing goals and make strategic decisions about effective content.
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The Definitive Guide to Optimizing Your Local Landing Pages

The Definitive Guide to Optimizing Your Local Landing Pages | digitalNow | Scoop.it
Go Mobile First

As we stated earlier, more than half of over 100 billion monthly search requests is coming from mobile devices , Google stated in May.

Just a few months ago, Google began rewarding websites that are mobile friendly, putting webmasters of desktop-only websites into a frenzy. As “Mobilegeddon” took hold, millions of websites were overhauled so as not to lose their precious Google rankings in search results.

No matter what product you sell, mobile needs to be highly prioritized. Your site should have a mobile-only interface or a responsive interface, where one website fits all screen sizes.
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Breaking the Rules of Innovation

Breaking the Rules of Innovation | digitalNow | Scoop.it
Successful innovators also understand basic laws of economics. One law is almost universally understood. A business, or innovation has to eventually make money or it will not survive. Edison showed that he understood this principle when he stated, “Anything that won’t sell, I don’t want to invent. Its sale is proof of utility, and utility is success.”  A creative idea that you can’t sell is not an innovation, it is just a creative idea.

Possibly the most famous innovation that does not yet exist is the hover board from the movie “Back to the Future II”. By 2015 skateboards were to be replaced with hover boards and we would be floating across the ground. People have been working on this innovation for a long time.  While progress has been made, we still cannot float across the parking lot. Who will be able to develop this innovation:  It will be he person who clearly understands the law that his product is working against–the Law of Gravity. You are not going to be able to break this law, but the solution may come in working around it, or maybe bending it. Success may even come from using the law that appears to be stacked against you to your advantage.
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Imagination is Everything

Imagination is Everything | digitalNow | Scoop.it
Edison stated that, “Inventors must be poets so that they may have imagination.” So while he did not say that imagination was everything, he did say it was a “must.” A must is a requirement. It is more than a key ingredient; it is an essential ingredient.

The next question is, if it is an essential ingredient, how much of innovation is imagination? Edison answered this question with, “Genius is 1% inspiration and 99% perspiration.” So while imagination is essential, it is only a small part of having a successful innovation. What people often miss is that most of the time innovation is work. A dream is required, but without the perspiration, it is just a dream.

So, keep imagining and dreaming and looking for inspiration for innovation. In many ways, it will be everything for your innovation. And if you work your dream, you never know what you will find.
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5 Ways To Make Your Social Media Marketing Measurable

5 Ways To Make Your Social Media Marketing Measurable | digitalNow | Scoop.it
Customers are savvy. They don’t like to be marketed to.

Instead, they tap into their networks using search and social media to get the purchase information they need. But an alluring social media deal can still attract their attention.

While social media can be critical to the buyer decision process, it often occurs before marketers are aware of or able to interact with prospects.

Therefore, like branding it’s necessary to use other, less direct metrics to assess the social media marketing impact. As a point of reference, here’s related social media benchmarks by Hubspot.
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The Social Media Revolution: Make Money Or Die

The Social Media Revolution: Make Money Or Die | digitalNow | Scoop.it
Advertising
Social media advertising allows marketers to target specific audiences based on member profiles and activities for a fee.

Advertising continues to be an important way to monetize social media. Despite the fact that people complain about advertising, most are unwilling to pay for an ad-free environment.

To be effective, your social media ads must break-through and engage prospects with targeted, useful, social media friendly content. You need to change ads frequently and continue the experience after participants click-through to your landing page.
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Survey: Most high school students feel unprepared for college, careers

Survey: Most high school students feel unprepared for college, careers | digitalNow | Scoop.it
“While it’s encouraging to see the proportion of students with high college and career expectations, most do not feel prepared to do so.”
Don Dea's insight:

Juniors and seniors took the 30-minute online survey that asked a series of questions about their views on college and career readiness.

Students were also asked whether they used their school’s support services to help them achieve their future goals. Here are some of those results.


  • 36 percent used counseling for help on future career possibilities.
  • 34 percent used counseling for help on college admissions requirements.
  • 32 percent used counseling for help on applying for college.
  • 23 percent used counseling for help on paying for college.

“One goal for the survey is to prompt some questions for schools themselves,” Vorse Wilka said.

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What We Want Our Future Leaders To Know

What We Want Our Future Leaders To Know | digitalNow | Scoop.it
Proponent of a Purpose-Driven Strategy and Culture
Purpose at work is a major driver for the future of work. Leaders will measure success on more than profit and loss.

Last year, Aaron Hurst, author of The Purpose Economy, wrote in The Guardian that we’re “experiencing the rise of the fourth economy in our history, in which a sense of purpose is recognized as a critical human need and driver of innovation.”
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Welcome To The Workplace Revolution

Welcome To The Workplace Revolution | digitalNow | Scoop.it
Historically, organizations were often centralized, with a clear hierarchy. Many decisions followed a linear journey of permission before anything could be decided (cue red tape).

An organization’s success was often black and white — more specifically, the black and white number on the bottom of a Profit & Loss statement. And personal success? That was easy to determine. When you traded in your Toyota for a BMW, when you climbed up the title ladder in your organization, when you moved up the street into a bigger home with a swimming pool — your success was clear as day.

The type of leader that thrived in this type of framework was often stale, pale and male.

But that’s about to change: As an avalanche of change comes to the workplace, leaders must look — and behave — differently.
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The Internet of Things is Making Marketing Smarter

The Internet of Things is Making Marketing Smarter | digitalNow | Scoop.it
Internet of Things (IoT) is a gigantic wave of new changes that is destined to change the facade of technology. IoT is all about connecting physical objects to the internet and enabling them to communicate with each other. In the world of IoT, even the dumbest objects can be made smarter thereby impacting everything we intend to do with them. This new phase of technology will soon mean more than just the smart refrigerators, washing machines, or environmental alerts. IoT will also impact the way these objects will be marketed in the future. In this perspective, we can say Internet of Things is also making marketing strategies easy and much smarter.

Having easy access to information regarding where, why and how products are being purchased and used, marketers will be able to better adapt their marketing efforts towards their target group. Smart devices that can collect data in real time will certainly facilitate businesses to create effective marketing strategies and improve the ROI on the future sales. With innumerable industries wanting to invest in this technology, IoT is definite to bring in revolutionary changes in the marketing sphere.
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4 Ways to Preserve Customer Loyalty When Call Volume Spikes

4 Ways to Preserve Customer Loyalty When Call Volume Spikes | digitalNow | Scoop.it
1) Stay Focused on the Right Metrics – It might be tempting in all the hubbub of a call volume spike for your contact center team to work on whittling down AHT above all else. But it’s important to remember that other contact center KPIs still matter.

Low handle times are desirable – obviously, the faster an agent can get through a call, the quicker the team can work their way through the queue – but first call resolution, customer effort, and customer satisfaction figures are inextricably linked to customer loyalty. Taking the time to get a call fully and accurately resolved even as the queue starts to stack up could prevent that same customer from calling back and enduring the frustration of wait times all over again. And when volume is at a critical level, any call back you can prevent is a good thing.

Remember, what encourages customers to go elsewhere is not a lack of extraordinary service, but an experience with bad service.
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5 Social Media Metrics You Must Check Regularly To Grow

5 Social Media Metrics You Must Check Regularly To Grow | digitalNow | Scoop.it
1. How Blogs Perform In The First Week

In most cases, the first week I publish a new blog is when it sees the most amount of traffic because I’ve sent it out to my email list (and I only do that once per article).

Some content gets more popular over time but I want to know which topics get my audience fired up as soon as they’re published. When I compare the first week performance of different blogs I’ve published, I get a better sense of the content my audience likes the most.

2. Pageviews

Go into Google Analytics and choose “Site Content” under Behavior then select “All Pages”. When I do this, I hope that the blog I recently published is the most popular one of the week. For example, I checked Thursday April 23 – April
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