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Have You Reinvented Your Business Lately?

Have You Reinvented Your Business Lately? | digitalNow | Scoop.it
small business owners are doing to reinvent their businesses:

47 percent overhauled their product or service offerings
24 percent revamped their infrastructure, such as technology or staffing
18 percent revamped their sales and marketing
7 percent cut prices or took less profit
3 percent relocated their businesses

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
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8 Common Tech Myths You Should Stop Believing Today

8 Common Tech Myths You Should Stop Believing Today | digitalNow | Scoop.it
Don Dea's insight:
Don’t charge your phone unless it’s almost dead

This, too, is a popular myth about lithium-ion batteries. It’s not harmful to plug your phone in before the battery is drained — in fact, it may be better for your battery. Batteries have a limited number of charge cycles before they lose their ability to hold a charge. A charge cycle consists of charging your battery back up to its full capacity when it’s out of juice. The reason your phone’s battery life diminishes as it gets older is because it’s already used up many of its cycles, not because you’re plugging it in when the battery is already half full. 



Read more: http://www.businessinsider.com/most-common-tech-myths-2014-8?op=1#ixzz3E1DaNdjv

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54% of Mobile Marketers Plan to Beacon

54% of Mobile Marketers Plan to Beacon | digitalNow | Scoop.it
The study found that the use of beacon technology is growing, with the majority (54%) of mobile marketers expecting to be beaconing within the next 12 months. Here’s the picture:

18% -- Already using beacons
36% -- Plan to use beacons in next 12 months
17% -- Not sure
28% -- No plans to use beacons in next 12 months
Don Dea's insight:

As context, almost half (49%) of marketers currently use GPS location data, according to the latest Mobile Benchmark Report by Adobe.

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How Are You Doing Compared to 400 Other Marketers?

How Are You Doing Compared to 400 Other Marketers? | digitalNow | Scoop.it
As we sit at the table, the team often gets both embarrassed and frustrated at many of the gaps that they have left open or their lack of speed at adopting new technologies. It seems whenever I meet with a company their team has this same reaction. Marketing resources are a luxury in this economy and companies shouldn’t be embarrassed that they’re unable to keep up. The industry is moving fast, and virtually ever platform is fighting for marketing dollars – confusing the heck out of marketers who are already getting pulled in every direction.
Don Dea's insight:

Given that, it’s always nice to feel as though you’re not doing too bad. This extensive research project from Ektron will help put you at ease… and maybe even make you feel good about the progress you’ve made and the roadmap you’re taking. Chances are, you’re probably ahead of the curve!

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Mobile Having 'Fundamental' Impact

Mobile Having 'Fundamental' Impact | digitalNow | Scoop.it
A fundamental change has taken place in the last 12 months as audiences rapidly migrate from the desktop Web to mobile devices to consume media, with ad dollars flowing to the companies fastest to adapt to the changing digital landscape
Don Dea's insight:

“The exponential increase in the penetration of smartphones and video capability really started to change that. What changed also is the amount of time people are consuming on that mobile device,” he said, noting that 70% of Facebook’s traffic now comes through mobile.

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Ecosystem Guide: The 12 Players of the Collaborative Economy

Ecosystem Guide: The 12 Players of the Collaborative Economy | digitalNow | Scoop.it
Don Dea's insight:

It looks complex to the outsider.

It’s impossible to analyze this market and expect to put each person into one single box. Life is complex, and nearly every person can fit into multiple categories. The sections below are categorized into four major groups: 1) The People, 2) The Technologists, 3) The Established and 4) The Influencers. Each specific group contains a breakdown of its constituents. Thanks to Robin Chase, who provided additional insight into the nonprofits in the space.

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The Psychology of Typography

The Psychology of Typography | digitalNow | Scoop.it
Don Dea's insight:

It’s been said time and time again: fonts convey emotion. Picking the right font is essential, andthere are rules you should follow.

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Digital Video Views On Rise

Digital Video Views On Rise | digitalNow | Scoop.it
Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption.
Parks Associates says U.S. broadband households spend on average 1.3 hours per week watching video on a tablet and 1.6 hours per week watching video on a smartphone. But this compares to almost 20 hours per week on the television.
Don Dea's insight:

“The percentage of video viewership among tablet households has tripled since 2010, rising from 9% to 28%,”

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The One Skill Most Entrepreneurs Need, But Often Overlook

The One Skill Most Entrepreneurs Need, But Often Overlook | digitalNow | Scoop.it
Don Dea's insight:

 Grace under fire. People want to follow those who seem in control. Being able to absorb disappointing news or bad information without flying off the handle instills trust in those around you. Hewlett says this piece is particularly important for entrepreneurs. “Running a small company or a startup is a roller-coaster at times, so conveying the fact that you will remain in charge and keep your cool is very important,” says Hewlett.

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Sit Less, Live Longer?

Sit Less, Live Longer? | digitalNow | Scoop.it
Don Dea's insight:

Reducing sedentary time had lengthened telomeres, the scientists concluded, while exercising had played little role.

Exactly what the volunteers did in lieu of sitting is impossible to say with precision, said Per Sjögren, a professor of public health at Uppsala University in Sweden, who led the study, because the researchers did not track their volunteers’ movement patterns with monitors. But “it’s most likely,” he said, that “sitting time was predominantly replaced with low-intensity activities,” and in particular with time spent standing up.

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Translating Vision Into Reality

Translating Vision Into Reality | digitalNow | Scoop.it
Don Dea's insight:

Leadership is the capacity to translate vision into reality.” – Warren Bennis

The notion of leaders having a vision is pretty universal one. If you are interested in leading, or supporting others in developing their leadership, creating a vision is a great place to start.

Yet many people get tripped up when it comes to their interpretation of leadership “vision.” The typical “automatic” interpretation is that a vision is about something monumental like creating world peace. Not true.

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Nearly 10 Percent of Americans Go to Work High, Study Finds

Don Dea's insight:

A new report has found nearly 1 in 10 Americans are showing up to work high on marijuana. Mashable.com conducted the survey in partnership with SurveyMonkey, and found 9.7 percent of Americans fessed up to smoking cannabis before showing up to the office.

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Stay Aligned With Core Values

Stay Aligned With Core Values | digitalNow | Scoop.it
Don Dea's insight:

Take your direct reports through the final core values you decided upon. Discuss which values are most important to your team’s success, which values your team is strong in, which values it needs to develop and what can be done to live them out. Follow up with a written summary of action items, responsibilities and due dates that come out of the meeting.

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When "Failure Is Not an Option"

Don Dea's insight:

There’s a lesson in this. If we get so desperate that we are willing to resort to immoral means in order to win and be thought of as a winner, we had better remember what a real winner, like John Wooden, looks like. If we forget what a real winner is, we will eventually pay the price. There’s no lasting satisfaction in becoming a winner by illegitimate means. An illegitimate winner knows the truth. And eventually, people around him will figure it out too.

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The 20 Most Common Work-From-Home Job Titles

The 20 Most Common Work-From-Home Job Titles | digitalNow | Scoop.it
Common work-from-home job titles
1. Writer
2. Consultant
3. Customer Service Representative
4. Sales Representative
5. Engineer
6. Account Executive/Manager
7. Software Developer
8. Case Manager
9. Medical Coder
10. Adjunct Faculty
11. Systems Analyst
12. Program/Project Manager
13. UI/UX Designer
14. Travel Counselor
15. Insurance Adjuster
16. Graphic Designer
17. Bilingual Interpreter
18. SEO/Marketing Assistant
19. Director of Business Development
20. Marketing Manager
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Social Media Trends and Their Do's and Don'ts

Social Media Trends and Their Do's and Don'ts | digitalNow | Scoop.it
Don Dea's insight:

Considering 42% adults online are present on multiple social networking sites for personal and business purposes; staying out dated is totally out of question. So we decided to give you a comprehensive look at the top social media trends this year and that’s not all! 

Read more: Social Media Trends and Their Do's and Don'ts - Marketing Technology Blog http://www.marketingtechblog.com/social-media-trends-dos-donts/#ixzz3E1COMOeq 
Under Creative Commons License: Attribution 
Follow us: @mktgtechblog on Twitter | marketingtechnology on Facebook

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Phablet Sales To Top Laptops This Year, Tablets in 2015

Worldwide sales of phablets, smartphones with screens between 5.5 and 7 inches, will top sales of portable PCs in 2014 and surpass sales of tablets in the next year, according to a new forecast from market research company International Data Corp. (IDC).

The company predicted that 175 million of the large smartphones will be sold this year, topping sales of portable PCs by about 5 million units. IDC predicted that next year 318 million of the devices will be shipped, outperforming the 233 million sales forecast for tablets in 2015 by a significant margin.
Don Dea's insight:

"While phablets are a relatively new category of device, first picking up volume in 2012, the pressure that the category has placed on the tablet market has already been clearly observed as the growth of smaller, 7-inch tablets has begun to slow. IDC expects more consumers to shift back toward larger-sized tablets with their next purchase," according to a news release. 

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New The Social-Media Demographics Report: Differences In Gender, Age, And Income At The Top Networks

New The Social-Media Demographics Report: Differences In Gender, Age, And Income At The Top Networks | digitalNow | Scoop.it
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Forecast Finds Ad Spend On Facebook Exceeds Time Spent

Forecast Finds Ad Spend On Facebook Exceeds Time Spent | digitalNow | Scoop.it
A new forecast suggests that ad spending on Facebook is outpacing the share of attention it commands daily in digital media. U.S. adults will spend an average of 21 minutes a day on Facebook this year, accounting for a third of time spent on social networks, 6% on digital devices, and 2.8% on all media, according to the eMarketer forecast. 
Don Dea's insight:

video will account for 15.9% of digital time spent in 2014 compared to 11.7% of ad revenue, while online radio will claim 11.2% of digital time but only 4% share of digital advertising. 

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2019 Value of Higher Education Market at $65B+ Forecasts a Global Research Report

2019 Value of Higher Education Market at $65B+ Forecasts a Global Research Report | digitalNow | Scoop.it
Don Dea's insight:

Many higher education institutions lack in the adoption of software solutions and services due to the privacy and security issues related to it. It is estimated that the use of such technology to its highest potential would take a few years. With increase in mobile technology and electronic learning, content and collaboration within the campus has become faster. 

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The Power of Language

The Power of Language | digitalNow | Scoop.it
Don Dea's insight:
  • Corporate Messages Focus Employees — 81% of respondents found their mission statement helpful in keeping them focused and aligned on what’s important to the company overall.


  • Few Firms Have Clear & Consistent Definitions — Only 29% responded that their company has a clear and consistent definition
    for the term “‘innovation’” that applies across the entire organization.


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8 Rules for Getting People on Your Side

Don Dea's insight:
Be a good listener.

A Clark Gable type was asked about the source of his charm with the ladies. “They think I’m a great conversationalist,” he said.

What does it take to be a great conversationalist? “Knowing how to be a great listener” was his reply.

In too many conversations, there’s silence when there should be acknowledgment. There’s replying when restating is warranted. There’s interrupting and rushing -- and mind wandering. Don’t do those things. Instead, pay attention and acknowledge explicitly what the other person has said.

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Why Admitting Your Mistakes Will Make You a Better Leader

Don Dea's insight:

Admitting a Mistake and Asking for Help

Up until this point in my career I had one response anytime I screwed something up: Blame someone else. The only variable was how big the screw-up was – that made a difference in whom I blamed. If it was a very big mistake, I blamed the VP of Sales. “This marketing campaign didn’t work? It was a brilliant strategy but Sales screwed it up.” (My own lame defense here for this behavior is that sales and marketing are always cats and dogs in startups. Historically, these were two guys with high testosterone. They hit each other with baseball bats until one of them dropped.)

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Why Good Employees Make Bad Decisions

Don Dea's insight:
Time Pressure Puts Their Back Against a Wall

It's an established principle in psychology that ideal work/life balance tends to be achieved when the individual feels busy but not rushed. The startup life, or any job in a high-performing company, is going to require a fast pace, but Dr. Kaptein argues that when leadership loses sight of an employee's available time, they can pressure the employee to take shortcuts.

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Leadership Advice: Ask, Don't Order

Leadership Advice: Ask, Don't Order | digitalNow | Scoop.it
Don Dea's insight:

 When you want someone to do something, ask him/her, don’t order him/her to do it. Asking creates partnership while ordering reinforces hierarchy. Partnerships connect people to the process whereas emphasizing hierarchy by ordering them is disconnecting. By taking this approach, people are far more likely to trust you when you do need to issue orders in emergency situations.

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The 5 Pitfalls of Decision-Making, and How to Avoid Them

The 5 Pitfalls of Decision-Making, and How to Avoid Them | digitalNow | Scoop.it
Don Dea's insight:

 Lack of clear guidance. If leaders don’t set parameters early on, the propensity for uncertainty to develop only worsens. More so, the one-off conversations and random interruptions prevent any real work from getting done because people are unsure of their decision-making authority.

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