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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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Edupreneurs: Could Teachers Become the Next Batch of Startup Entrepreneurs?

Edupreneurs: Could Teachers Become the Next Batch of Startup Entrepreneurs? | digitalNow | Scoop.it
America is a "land of opportunity" and there is a growing education market with room for educators with an entrepreneurial mindset -- edupreneurs
Don Dea's insight:

The EdTech (Educational Technology) market is growing, and what better place for those with existing teaching experience to seek extra work or a slight change of career? The first step is research: study the niches and opportunities, determine an area of interest based on experiences and skills. Finding mentors for an EdTech startup business is a bonus. Some thoughts on EdTech opportunities:
• Collaborate. Instead of going it alone, form an EdTech startup with other disenchanted educators.

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The App Market Continues To Boom

The App Market Continues To Boom | digitalNow | Scoop.it

Right now, Apple takes 62% of the revenue, and Google takes 38%. However, Google is growing faster, up 166% year-over-year, versus Apple at 53%. This is a trend to watch. For years, Apple has been the best platform for developers despite a smaller user base. If this trend holds, then it will be even, which could hurt Apple's app supremacy. 

Read more: http://www.businessinsider.com/the-app-market-continues-to-boom-2014-5#ixzz398CQhDCm

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12 Scientific Ways Reading Can Actually Improve Your Life

12 Scientific Ways Reading Can Actually Improve Your Life | digitalNow | Scoop.it
It prevents Alzheimer's! Also, it makes you sexier.
Don Dea's insight:
Being a reader means you’re more likely to learn something new, like whether or not your cat is trying to kill you.
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Little things that mean a lot

Little things that mean a lot | digitalNow | Scoop.it
JUDGING from the condemnation, Facebook just “friended” Satan. The company has been pilloried for academic research it published, showing that by adjusting its...
Don Dea's insight:

Big-data techniques are making businesspeople question the management theories they have long relied on. They have been accustomed to apply the “80-20 rule”, an assumption that of all the things they could change, to make their organisation perform better, just a handful of them (the “20%”) would achieve almost all (“80%”) of the possible improvement. Now it has become far easier to do endless trial-and-error testing of small things in order to squeeze out the remaining 20% of improvement. Companies used to doing things the old way may find it hard to recognise that it is worth investing in all this testing and data analysis—it is cheaper than it was, but still costs money—and to accept that there will henceforth have to be more experiments that “fail” on the road to success.

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Ready or Not, the Internet of Things Is Coming

Ready or Not, the Internet of Things Is Coming | digitalNow | Scoop.it
The "internet of everything"—where the web becomes the conduit for life's activities at home, work and everywhere else—will be the next big advance in connectivity, according to a new eMarketer report. Connecting all the unconnected devices, machines and systems will involve vast numbers of new internet-enabled objects and large sums of money—and forecasts for this relatively untapped market skew high.
Don Dea's insight:
  • International Data Corporation predicts the worldwide market for “internet of things” (IoT) solutions will grow from $1.9 trillion in 2013 to $7.1 trillion in 2020.
  • MarketsandMarkets gives the IoT market a more conservative—but still lofty—valuation of $1.029 trillion in 2013, increasing to $1.423 trillion by 2020.

- See more at: http://www.emarketer.com/Article/Ready-Not-Internet-of-Things-Coming/1011045#sthash.Q92cs94n.dpuf

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Killing the competition

Don Dea's insight:

Such jargon has long been a source of amusement and irritation in the business world. But its effects reach far deeper: the use of military parlance in organisations may reinforce historically-rooted and implicitly held beliefs that business is no place for a woman.

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Putting Magic in the Mundane

Putting Magic in the Mundane | digitalNow | Scoop.it
David Rose, the author of “Enchanted Objects,” sees a future where we can all live like wizards.
Don Dea's insight:

Consider the results of a May 2014 survey from SOASTA, a platform for performance testing websites and mobile apps. The survey found 73% of US adults were unfamiliar with the IoT, while only 6% of respondents described themselves as “very familiar” with it. However, when prompted with more details, 67% said they were excited about the promise of greater connectedness. - See more at: http://www.emarketer.com/Article/Connecting-Dots-Consumers-Mixed-over-Connected-Future/1011049#sthash.CDJZJwky.dpuf

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The Threat and Opportunity of MOOCs for MBA Programs

New research on Massively Open Online Courses (MOOCs) presented by Christian Terwiesch and Karl Ulrich.
Don Dea's insight:

The emergence of the MOOC offers the prospect of dramatically lower instructional costs, possibly without the financial burden of faculty research. Based on our experience at the Wharton School, we show that it costs just pennies to register a new student in a MOOC and a few dollars for every student that actually completes the course. With such a cost advantage, one might predict that MOOCs will offer the same fate to professors as befell stage actors in the early 20th century.

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The Nine Commandments of Converting Page Skimmers

Converting page skimmers is more difficult than converting those who come to your landing page to actually read, but it can be done. Here`s how to do it.
Don Dea's insight:
Clear Digital Clutter for Fast Loading Times

As obvious as this might be to mention and read, you’ve only got 2.6 seconds to make a first impression. If half of that is spent waiting for your website to load, you’ve already lost.

Make your landing page load as quickly as possible. Even if it’s already pretty fast, remember, your visitors could be on a slow connection and anything that doesn’t frustrate them is a point in your favor.

Here’s a quick tip: The easiest way to get your pages loading quickly is to reduce your image sizes and have an expert developer look through your code for ways to make it lighter and leaner.

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9 Ways to Leverage Remarketing and Retargeting

Explore the fundemental ways to leverage remarketing and retargeting. Gary Victory walks us through 9 specific ways to maximise your marketing approach.
Don Dea's insight:
Market to Customers Who Have Already Converted with Special Offers

Next, there are the people who have visited your site and already converted. These people are a remarketing goldmine, since they’re already familiar with your brand and have taken that all-important first step toward interacting with you, be it buying a product, calling for a quote or signing up for your mailing list.

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Is Your Innovation Cool Enough?

It is the middle of summer and it is hot outside. In some places really hot. It brings to mind one of my favorite innovations, air conditioning. Air conditioning was innovated by Willis Haviland Ca...
Don Dea's insight:

As important as the system itself, was Carrier’s ability to sell the system. Air conditioning really took off, first in movie theaters, then in office buildings and eventually in homes. All of this because Carrier was able to build on what other people had begun, make it better and then sell it to the hot consumers. So the next time you come in from the heat, think about Carrier and take time to build on others’ ideas. You never know what cool innovation you may come up with.

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Ecommerce Optimization: 6 Reasons Why Amazon Rocks

If you want ecommerce optimization tips, Amazon is a good starting point. Here are 6 ecommerce optimization strategies the company gets right.
Don Dea's insight:
Amazon Gets Personal

As consumers, one-third of us want a more personalized shopping experience, says research from Infosys. That’s been shown to boost conversions for other retailers, and it’s something Amazon delivers.

Amazon rocks personalization. In fact, it’s a little bit scary how much they know and how quickly they can respond. Over the years, I’ve seen their on-site recommendations get better and better till almost every product recommended is something that interests me.

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Kimpton Hotels takes a guest-first approach to digital overhaul

Kimpton Hotels takes a guest-first approach to digital overhaul | digitalNow | Scoop.it
Don Dea's insight:

“The entire Kimpton digital destination is driven by an experience-first methodology, said Kenn Fine, creative principal at Fine. “No matter which device guests use to connect they are provided an experience adapted specifically to the weapon of their choice.”

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10 Jobs That Didn't Exist 10 Years Ago

10 Jobs That Didn't Exist 10 Years Ago | digitalNow | Scoop.it
Employment trend watchers have been pinpointing the sectors where jobs are anticipated to increase forever—every five years the BLS projects its own outlook and sites like our list what’s become old news: that careers in a handful of sectors (most linked to technology, a growing concern about the environment and [...]
Don Dea's insight:

Chief Listening Officer

One step up from a “social media manager,” (more on that later) the Chief Listening Officer keeps her ears (and eyes) on social channels and real life conversations to keep the company up to speed on what their customers are saying. “Before social media, business was a one way channel of communication. The company talked, we listened,” Purdy says. “Now we’ve become accustomed to two-way conversations. We expect them to listen, and so we see these kinds of roles.”

Beth LaPierre became the first ever Chief Listening Officer in 2010, and while she’s since moved on to other gigs, she spent her time monitoring the more than 300,000 mentions of Kodak on Facebook, Twitter, message forums, YouTube, blogs, and elsewhere on the Web each day, using software from Radian6 and PeopleBrowsr. Then she moved that information to the relevant department. As more and more companies rely on social streams and online exchanges for customer service reasons, the role of the listener will only increase.

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Digital literacy and 21st learning

art, technology, writings from a web tinker
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Copyright Flowchart: Can I Use It? Yes? No? If This... Then...

Copyright Flowchart: Can I Use It? Yes? No? If This... Then... | digitalNow | Scoop.it
Don Dea's insight:

It is the responsibility of all educators to model good digital citizenship for their students. Especially when it comes to copyright, plagiarism and intellectual property. The waters are murky. Not being familiar with online digital rights and responsibilities (hey, teachers did not grow up with the Internet being around), educators are wading through uncharted waters (hey, I did not know that I could not just google an image to use. If someone puts it up online it is free for the taking). That does not mean they can close their eyes and pretend life is the same or that the same rules apply to online versus offline use of copyrighted material with their students.

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Transformers: Age of Digital

Transformers: Age of Digital | digitalNow | Scoop.it
Nearly all digital marketers are undergoing digital transformation. Technology is an important part of such efforts, but understanding the consumer journey is also critical. Still, while CMOs are the most likely to champion digital transformation, they're collaborating with CIOs more than ever.
Don Dea's insight:

Fully 88% of US digital strategists said their firms were undergoing a formal digital marketing transformation effort. The different types of digital transformation initiatives listed underscored the fact that, while technology was important, understanding the consumer journey was critical for such efforts.

Four in five respondents said that improving processes to speed up changes to digital properties such as social or mobile platforms was a very important digital transformation initiative, while around seven in 10 said the same about updating website and ecommerce programs for mobile as well as integrating channels to improve the customer experience. Meanwhile, 66% of US digital strategists considered updating customer-facing technology as very important.

- See more at: http://www.emarketer.com/Article/Transformers-Age-of-Digital/1011056#sthash.OPBUZGbj.dpuf

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Are Today’s Business Heroes Challenging Our Ideas About Leadership?

Don Dea's insight:

Are founders and entrepreneurs a separate breed? Should they be excused from a discussion of great leadership? Or are the most successful among their ranks a harbinger of the future of management in a fast-moving, high tech competitive world that increasingly rewards innovation, transient competitive advantage, and the kinds of leadership that produce them? Are today's business heroes challenging our ideas about leadership? What do you think?

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What's Airbnb's Future as Millennials Move from Backpacks to Briefcases?

What's Airbnb's Future as Millennials Move from Backpacks to Briefcases? | digitalNow | Scoop.it
Airbnb has put a dent in the leisure travel industry. According to a new eMarketer report, the impact of Airbnb is limited today because the service is often used as an inexpensive lodging alternative by younger travelers. Longer term, the threat could be substantial if these young leisure travelers continue to tap Airbnb once they become regular business travelers.
Don Dea's insight:

Though US business travel use of Airbnb is currently a small portion of the more than $280 billion in spending forecast for 2014, expenditure is on the rise, driven by unmanaged business travelers and forward-thinking corporate travel departments. Mike Hilton, executive vice president at Concur, a company that processes $50 billion worth of corporate expense reports a year, told the San Francisco Chronicle that use of Airbnb had quadrupled every year since 2010, with the company expected to process $1 million of Airbnb expenses in Q1 2014. Michael Tangney, global travel manager at Google, told attendees at the 2014 PhoCusWright Europe conference that the company’s employees had spent $2 million on Airbnb rentals last year. - See more at: http://www.emarketer.com/Article/Whats-Airbnbs-Future-Millennials-Move-Backpacks-Briefcases/1011059#sthash.SZIDtvdw.dpuf

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Connecting the Dots: Consumers Mixed over Connected Future

Connecting the Dots: Consumers Mixed over Connected Future | digitalNow | Scoop.it
As new technology brings the world closer to a completely connected future, consumer awareness and familiarity with the internet of things remains low. But, according to a new eMarketer report, that doesn't mean consumers aren't enthusiastic about the idea of a technology-driven world.
Don Dea's insight:

Consider the results of a May 2014 survey from SOASTA, a platform for performance testing websites and mobile apps. The survey found 73% of US adults were unfamiliar with the IoT, while only 6% of respondents described themselves as “very familiar” with it. However, when prompted with more details, 67% said they were excited about the promise of greater connectedness. - See more at: http://www.emarketer.com/Article/Connecting-Dots-Consumers-Mixed-over-Connected-Future/1011049#sthash.CDJZJwky.dpuf

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Is your innovation a flop?

Don Dea's insight:

Sometimes just a different approach can be innovative.  Dick Fosbury changed his approach to high jumping as a high school athlete when he struggled with the old approach to clear the bar.  His new approach was the opposite of what everyone else did.  Instead of going over the bar face first, he went over head first and with his back to the bar.  At first he was made fun of, but his scores kept improving.   In 1968 he won the gold medal in the Mexico Olympics.  By 1980 nearly every high jumper had adopted his approach which became known as the “Fosbury Flop.”

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Imagination is Everything

I saw a saying recently and thought, how does this apply to innovation? It was, “Imagination is Everything.” I asked myself, "is this true in innovation?" Obviously imagination is important, but ho...
Don Dea's insight:

Edison stated that, “Inventors must be poets so that they may have imagination.” So while he did not say that imagination was everything, he did say it was a “must.” A must is a requirement. It is more than a key ingredient; it is an essential ingredient.

The next question is, if it is an essential ingredient, how much of innovation is imagination?   Edison answered this question with, “Genius is 1% inspiration and 99% perspiration.” So while imagination is essential, it is only a small part of having a successful innovation. What people often miss is that most of the time innovation is work. A dream is required, but without the perspiration, it is just a dream.

So, keep imagining and dreaming and looking for inspiration for innovation. In many ways, it will be everything for your innovation. And if you work your dream, you never know what you will find.

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Best Practices are a Lie (and What to Do Instead)

In conversion optimization, it`s tempting to blindly follow best practices. But these 5 cases prove that the opposite may give better results.
Don Dea's insight:
Color Changes Everything

Green is good, right? Green lights tell us when to go. Green is noted as a positive, fresh and rejuvenating color. So it makes sense to color your Buy Now buttons green—or does it?

GSM, a mobile phone retailer in the Netherlands, tested three variations of their buy now button: one as a green link, another as a green button, and another as an orange button:

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Can content make you a thought leader? (And how to measure it)

Can content make you a thought leader? (And how to measure it) | digitalNow | Scoop.it
Marketing through thought leadership is totally in right now. It makes sense: Every business wants to be perceived as a leader, respected by customers and
Don Dea's insight:
What can numbers tell you about thought leadership?

When measuring thought leadership, there should be KPIs showing that people recognize our client’s content as authoritative, people share our clients’ opinion with others and people interact with the content in ways that demonstrate influence over conversions.

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How often do you need to publish for effective content marketing?

How often do you need to publish for effective content marketing? | digitalNow | Scoop.it
Brands that don't publish daily might not be getting as much as they can out of their content marketing.
Don Dea's insight:
No matter what, Google likes fresh content

The single-most important question you should ask yourself when publishing content is: Does this web page provide the information the user was looking for? This is what Google rewards, and it uses hundreds of factors to arrive at the answer, but one that often goes without comment is freshness. Google has patented a system called Document Scoring Based on Document Content Update, and it helps give a numerical rank to pages based on how recent content is. Some benchmarks include:

• How long ago Google first discovered a page
• How recently a page was updated with new information
• How often a page is updated with new content
• How much meaningful or useful content (i.e. not advertisements) was changed
• How new inbound links correlate with updated content
• How fresh the pages that produce inbound links are

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