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Truths, Threats, Motivations and Opportunities

Truths, Threats, Motivations and Opportunities | digitalNow | Scoop.it

Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us.

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digitalNow
Exploring leadership, management, innovation, and technology issues and trends; impacting associations & non-profit organizations in the digital age.
Curated by Don Dea
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Should Your Business Use One Font Only?

It's not just what you type, but how it looks when you type it.
Don Dea's insight:

If you want to ensure that existing and potential customers recognize your brand, you need to go further than just designing a memorable logo—you need to create a cohesive experience. One of the most undervalued yet effective ways to do this is by selecting a singular typeface to use for all client communications, marketing materials and other representations of your brand.

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Uncommon Sense: Most Baby Boomers are Not Downsizing (Quite the Contrary)

Not long ago, we wrote about the significant impact Millennials will have on shaping future housing demand in the years to come, for obvious reasons. But the Baby Boomer generation continues to play a major role in the housing market, as well as the U.S. economy more generally. Forty percent of households in the U.S. are headed by someone between the ages of 50 and 69, and this group holds 54% of all household wealth. Older households are less likely to move and purchase homes, but the sheer size and relative wealth of the Baby Boomer generation means they will account for $1 out every $4 spent on new home purchases or rent in the next five years.
Don Dea's insight:

Baby Boomers did take a major hit during the Great Recession. Boomer households rode the housing and stock bull markets to their peaks, with the median net worth of their houses reaching just over $200,000 by 2007. Then home prices and stock prices plummeted, and so did Boomer net worth, which fell to $140,000—more or less where it stands today. Had the Great Recession never happened, the median Boomer net worth could be close to $370,000—roughly 2.5 times what it is today. Without a doubt, many Boomer households have had to modify or delay their retirement and housing plans as a result.

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Suiting Words to Action: Tailoring Advertising to Reinforce a Nonprofit's Message

Framing hunger mitigation's benefits in an upbeat way helped engage viewers and aligns with other research that too much focus on negative issues in charitable appeals may undermine their persuasiveness. Location was also important: The Nielsen team found that action intent was higher in the U.S. sample than in the U.K., a finding attributed to higher emotional engagement and higher memory activation overall.
Don Dea's insight:

The results from the testing demonstrated how small changes in wording can make a relatively big difference in effectiveness. For example, including a simple benefit statement allowed viewers to connect how their response would make a tangible impact and consequently was shown to increase action intent. The team also found big differences in the call-to-action messaging in particular. One approach that was more active in nature and involved a personal call-to-action—by putting the viewer in the position of having to take part in something—generated a higher degree of novelty than more general statements, increasing the likelihood of it standing out among other messages.

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Management Craft: The Agony of Realizing

I am doing some research for a work project on retention. I am racking my brain trying to find a study I read a few years ago that said: Rock Star employees - best performers - generally underperform when they...
Don Dea's insight:

Rock Star employees - best performers - generally underperform when they quit for another/better job BECAUSE what makes them the best performer is not their individual skills. It's their social network, relationships, and the system they have created around them that is a "human performance machine."

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What do you want?

This is the world of "If we don't sell it, you don't want it."

But in revolutionary times, when the number of options is exploding, the opportunities go to someone who can describe something that's not in stock, that perhaps has never even been described before.

Custom-made does you no good if you don't know what you want.
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Last-minute booking apps will need to evolve to survive

Last-minute booking apps will need to evolve to survive | digitalNow | Scoop.it
Don Dea's insight:

Building loyalty
The only way that booking apps will able to differentiate themselves from their competition, in addition to leveraging technologies that streamline the payment process, is building loyalty with their target demographic.

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The Future of Innovation is Now

The Future of Innovation is Now | digitalNow | Scoop.it
If you have spent much time on this blog you will remember a number of entries that revolve around 3-D Printing.  This innovation is the trunk of a tree of innovation that is leading to a number of...
Don Dea's insight:

“Is the solution to my innovation out there in another innovation?” and “Can my innovation be enhanced by looking at it in 3-D?” The future of your innovation may be out there right now, all you have to do is find it.

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Soil, growth and the art of conversation

Soil, growth and the art of conversation | digitalNow | Scoop.it
Like seeds, ideas can only germinate when conditions are right. And while most organizations aren’t short of ideas, they’re much less adept at enriching the soil to enable these ideas grow. What builds this soil is conversation. But not all conversations are the same.
Don Dea's insight:
Level 1: Tactical / Incremental

In Level 1 conversations the primary question is, “how do we do things differently?”


In Level 1 conversations, the focus is on the distribution of power, influence and getting things done. There is an emphasis on negotiation advocacy, tools, techniques, problem solving, action planning and results.

Level 1 conversations see the enterprise as a mechanical system for which all problems have a corresponding technical or expert-driven response. To extend the tree metaphor, Level I conversations - like the upper branches and the leaves of the tree - are highly sensitized and reactive to changing circumstances. Because they are focused on the performance of the parts rather than the system as a whole, their emphasis is on efficiency-based thinking, quantitatively- driven results and mechanistic responses to problems.

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Fixing the boat in the water

Fixing the boat in the water | digitalNow | Scoop.it
There’s no shortage of advice out there on how to put together an effective remote team. But what about fixing one that has gone off the rails? How do you improve the performance or relationships on an existing team that’s already in trouble?
Don Dea's insight:

Define and share what’s wrong. What is wrong with your team? Is work not getting done? Is the quality low? Are people fleeing in droves making turnover a major concern? Before you can fix a problem, you need to define it. Take the time to stop and truly examine your team; find out what works and what doesn’t. And don’t simply rely on your own observations and data. None of this will work if you don’t….

Include the team right from the start. To fix the way a team works, the entire team must be involved early and often. “Fixes” imposed from the top down seldom result in changed behavior, and often exacerbate existing problems. Of course, taking this approach may be one of the reasons your team is dysfunctional in the first place (just saying).

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Busy versus Innovation

Busy versus Innovation | digitalNow | Scoop.it
Almost everyone you meet says they are busy. Have you ever been in a meeting and heard someone say, “I am not very busy. I could take another assignment.” If you have, they probably only said it on...
Don Dea's insight:

Being busy and getting things done can give you a rush as you complete your tasks and quickly move to the next one

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'Understanding' does not mean 'agreement'

'Understanding' does not mean 'agreement' | digitalNow | Scoop.it
One of the biggest stumbling blocks many of us make in communication is equating 'understanding' with 'agreement'. When differing opinions arise, the key is to acknowledge and try to understand opposing viewpoints. But that doesn't mean you have to agree with them, too.
Don Dea's insight:

When differing opinions arise, the key is to acknowledge and try to understand the opposing viewpoints. Just remember: You don’t have to agree! Just try to understand. Understanding does NOT mean agreement.

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Will your employees report wrongdoing by higher-ups?

If someone were taking inappropriate or illegal actions in your organization, you, as a business leader, would hope that another employee who was aware of these actions would report the matter. You strive to set up an organization in which reporting a concern could be done without fear of retaliation.
But what if an employee believed that any action taken by someone higher on the corporate ladder was, by default, appropriate; or blindly assumed that senior management was aware of these questionable activities?
Don Dea's insight:

Individuals occupying a lower-ranking position tend to form highly positive perceptions of their superiors’ competence, leading them to believe that those individuals should make more of the contributions. Chris Argyris, a Harvard professor and business theorist, argued that employees in lower-ranking positions become more dependent on their superiors and defer to them more, similar to the way children become dependent on and defer to their parents

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Amazon WorkMail Takes On Microsoft And Google For Enterprise Email And Calendars

Amazon WorkMail Takes On Microsoft And Google For Enterprise Email And Calendars | digitalNow | Scoop.it
Don Dea's insight:

Amazon has a new product called WorkMail debuting today (via Forbes), which is an email and calendaring service that aims to provide those tools for corporate customers. The tech is based on Amazon Web Services, and aims to best the reigning champs (which include Microsoft, and to a lesser extent, Google) in terms of ease of use and security.

The WorkMail product is compatible with existing client software like Outlook, and as such it could be easier to substitute for legacy Exchange email service offerings in place at many big corporate institutions provided by Microsoft. WorkMail is also encrypted once they’re sent, according to the Wall Street Journal, and then decrypted via a company-controlled key at the other end of the tunnel when received by the intended target. Emails are stored on Amazon servers located in geographic areas designed by its clients, marking another security feature that may be especially appealing to European customers post-NSA revelations.

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Real-Time Engagement Etiquette

Real-Time Engagement Etiquette | digitalNow | Scoop.it
Sometimes the safest way to avoid a misstep is to remain silent.
Don Dea's insight:
What's the ultimate goal?

Before jumping on the engagement bandwagon, evaluate what you hope to accomplish by posting. Are you simply using a hashtag to attempt humor or does the company's brand have a significant tie to a timely event?

Is there a particular sentiment you hope to drive by sharing or do you merely want to remind audiences that the company exists?

Just because your company has a social-media presence doesn’t mean it must join the conversation. If a tweet does not serve a greater business purpose, save your steam for a stronger fit.

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To Be a Brilliant Leader, Mindset Is Everything

To Be a Brilliant Leader, Mindset Is Everything | digitalNow | Scoop.it
Successful executives may have vastly different leadership styles, but they share very similar mindsets.
Don Dea's insight:

Exceptional outcomes were also achieved when leaders actively focused on their team members. Successful executives knew that to achieve greatness, they needed to ensure that those working below them were also highly motivated.

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Be a Truth-Teller: Advice for Better Mentoring

Don Dea's insight:

Ask “What can I do better?” Says Contreras-Sweet, this simple question won’t just make it easier to help your mentee. It will even the playing fie

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Don't Be the Cheapest, Be the Best

When pricing your product or service, instead of sweating the pennies, look at how you can charge more by offering a better quality experience for your customer.
Don Dea's insight:
People are willing to pay for quality

“We know we’re not the cheapest option in the market, but we make up for that by providing our clients with once in a lifetime experiences and providing them with the best guides and programs," says Mike Brcic, the founder of Sacred Rides, a mountain bike tour company based out of Toronto that was recently ranked the mountain bike tour operator by both National Geographic Adventure and Outside Magazine. 

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Staying Connected Behind the Wheel

Staying Connected Behind the Wheel | digitalNow | Scoop.it
As mobile tech continues to permeate the consumer landscape, car manufacturers are ramping up their efforts to help keep customers plugged in while they’re behind the wheel. So as the trend increases, which features are U.S. consumers looking for, which ones are they already using, and which ones could be left at the dealership?
Don Dea's insight:

Connectivity has never been easier or come with more options. And as mobile tech continues to permeate the consumer landscape, car manufacturers are ramping up their efforts to help keep customers plugged in while they’re behind the wheel. So as the trend increases, which features are U.S. consumers looking for, which ones are they already using, and which ones could be left at the dealership?

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The Secret of Leaders Who Are Ahead of Their Time

The Secret of Leaders Who Are Ahead of Their Time | digitalNow | Scoop.it
Don Dea's insight:

he more we understand ourselves and our emotions, and the source of our emotions, the better we will understand why we interact with others the way we do, and the more successful we will be in business and life. 

But understanding ourselves and our emotions is not easy. It requires being honest with ourselves about past hurts, old belief systems, and doing the arduous work of forgiving ourselves and others, and of releasing the emotions -and their source- that no longer serve our higher good. Let’s be honest, it’s so much easier to just complain than to do the work to make positive change in ourselves.

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Online Search Becomes Most-Trusted Media Source

Online search engines now top traditional media as the most-trusted media source globally for news and info. On top of that, internet users are most likely to turn to search engines first for business information, as opposed to TVs and newspapers.
Don Dea's insight:

The firm’s 2015 report revealed that 64% of internet users worldwide trusted online search engines the most (vs. 63% the prior year) for information. Meanwhile, traditional media saw its response rate fall from 65% to 62% year over year. - See more at: http://www.emarketer.com/Article/Online-Search-Becomes-Most-Trusted-Media-Source/1011913#sthash.6t0bR9dP.dpuf

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Mobile Web beats apps for detail-oriented shoppers: report

Mobile Web beats apps for detail-oriented shoppers: report | digitalNow | Scoop.it
Don Dea's insight:

Changing trends
While showrooming and mobile applications were two top strategies of choice for retailers in previous years, Siteworx has discovered that mobile shopping behaviors are changing rapidly, prompting brands to constantly deliver new mobile functions so that all shoppers’ needs can be met.

Consumer interest in mobile apps is on the decline, with the rate of survey participants claiming they prefer to shop via an app over a mobile site falling to 37 percent.

However, if a brand is adamant about continuing to invest in its mobile app, speed is a priority.

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5 trends in mobile business apps in 2015

5 trends in mobile business apps in 2015 | digitalNow | Scoop.it
Don Dea's insight:

In 2015, we expect renewed focus on combining engaging design elements with practical considerations, especially in the learning and process improvement environment.


1. Design it once and expand
Clients are facing a challenge trying to keep up with the ever-multiplying stream of device sizes and platforms.

Although we still see the biggest demand for iOS applications, IDC recently projected that Windows tablets may prove to have grown by 67.3 percent year over year in 2014, and Android devices have remained popular with clients.

For creative directors and app developers, that means having a strategic plan for seamless integration across multiple platforms.


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Why culture and leadership matter for disruptive innovation

Allowing people room to conceive and try things. Bringing in “troublemakers and tinkerers.” Encouraging ideas from everyone, then allowing “people to colli
Don Dea's insight:

Times are good, and with a future promising more and new competition, rapid change, complexity, volatility and more difficult paths to growth, the “same old” won’t cut it.

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Why we need to declare war on war words in the workplace

Why we need to declare war on war words in the workplace | digitalNow | Scoop.it
Are your troops killing it as they go to war in the trenches? Rethink your battle plan.
Don Dea's insight:

Individuals occupying a lower-ranking position tend to form highly positive perceptions of their superiors’ competence, leading them to believe that those individuals should make more of the contributions. Chris Argyris, a Harvard professor and business theorist, argued that employees in lower-ranking positions become more dependent on their superiors and defer to them more, similar to the way children become dependent on and defer to their parents

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What are the best times to post updates to social media?

What are the best times to post updates to social media? | digitalNow | Scoop.it
This infographic about the best times to post updates to social media can help.
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Light Core's curator insight, January 30, 12:13 PM

What if your audience spans time zones across the globe? Good content will always find its audience.