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How Twitter Could Challenge Amazon, eBay In eCommerce

How Twitter Could Challenge Amazon, eBay In eCommerce | DigitalNews | Scoop.it

There were unconfirmed reports of Twitter partnering with a New York-based startup called Fancy—where Jack Dorsey is an investor—and there was something about Twitter using Stripe for payments. These reports are also still unconfirmed, but they have been picked up by mainstream media.

 

Twitter has been in the spotlight after their first quarterly report as a public company (as we reported here), so one can take the company's lack of denial as a reasonable indication there might be some truth to these reports.

 

Something was going on here, but what? This seems like an incredible stretch for a firm that's currently known as the leader in real-time news; tracking celebrities, politics and stocks all make sense on Twitter, but buying shoes? Really?


Via Brian Yanish - MarketingHits.com
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Online World: How Big is Advertisers, Publishers & Audience

Online World: How Big is Advertisers, Publishers & Audience | DigitalNews | Scoop.it
Infographic on Ad Network, Advertisers, Publishers & Audience with Affiliate Marketing money making industry over online in making billion dollar profit

Via Christino Martin, Brian Yanish - MarketingHits.com
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11 Ways to Increase Engagement on Your New Facebook Page

11 Ways to Increase Engagement on Your New Facebook Page | DigitalNews | Scoop.it

Communication has never been a one-way street, but past marketing methods have not been conducive to back and forth discussions. Social media marketing, on the other hand, thrives on interaction and engagement between a company and its customers.


The appropriate interaction makes people feel valued. It means their needs and desires have been acknowledged and that the company is actively working to fulfill them. Getting the conversational ball rolling, however, can be a challenge.


Via Brian Yanish - MarketingHits.com
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Marketing's new and re-designed 7P's

Marketing's new and re-designed 7P's | DigitalNews | Scoop.it

The omni-channel, real-time, everything’s available environment we are currently living in has changed the marketing fundamentals quite radically. The world is no longer the same place for which The marketer E.Jerome McCarthy proposed a four Ps classification in 1960, which has since been used by marketers throughout the world.

 

This age requires us to re-design them. Here’s my attempt. Please  comment and let’s make them even better:

- Position – in customer’s mind

- Performance – the user experience

- Proximity – How close the brand is to it’s customers, Customer intimacy

- Price  – Price is no longer a fixed figure

- Presence – instead of Place

- Product

- Promotion...


Via Jeff Domansky
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Marie Clement's curator insight, January 20, 2014 6:58 AM

It's 54 years ago since E. Jerome McCarthy came up with the 4 P's and yes, they are still valid, to this list I'd also add People because it doesn't matter how online we go, people still buy people - used to only be added for service-based business marketing. 

ubiqinno's curator insight, January 20, 2014 5:57 PM

Very interesting update - good thinking changing these marketing P's to the digital world.

dan's curator insight, January 22, 2014 11:40 AM

P's

I can add a few More!

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Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn: Social Media Stats [INFOGRAPHIC]

Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn: Social Media Stats [INFOGRAPHIC] | DigitalNews | Scoop.it

Perhaps you’re looking to maximise visibility and brand awareness of your exciting new startup, and (wisely) feel that social media could be the best and most efficient way to do this. But with Twitter, Facebook, Instagram, Pinterest and so many platforms to choose from, where do you get started?

Which network is right for you?

Help is at hand, courtesy of this infographic from Leverage, which provides a snapshot of key statistics data for Pinterest, Twitter *, Facebook, Instagram, Google+ and LinkedIn.


Via Justin Menard, Lauren Moss
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ConfluenceSocialMarketing's curator insight, January 25, 2014 10:34 AM

Great infographics on the various networks.

Ewa Sulima's curator insight, January 28, 2014 5:34 AM

Brief and clear! Worth taking a glance!

Siri Anderson's curator insight, February 1, 2014 9:14 AM

What if these were stats instead about "number of children immunized," "mentoring hours," "released prisoners education opportunities." sigh

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Why big data will have a big impact on sustainability - The Guardian

Why big data will have a big impact on sustainability - The Guardian | DigitalNews | Scoop.it
The Guardian Why big data will have a big impact on sustainability The Guardian But when it comes to sustainability the great thing about big data is that it is unlocking the ability of businesses to understand and act on what are typically their...
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30 Statistiques à Connaître pour les 10 ans de Facebook

30 Statistiques à Connaître pour les 10 ans de Facebook | DigitalNews | Scoop.it

Facebook aura 10 ans en février 2014 ! Célébrons cet anniversaire un peu à l’avance avec quelques statistiques importantes sur le premier réseau social mondial.

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70 percent of online shopping to happen over smartphones: Study

70 percent of online shopping to happen over smartphones: Study | DigitalNews | Scoop.it

About 70 percent consumers are expected to use their smartphones for shopping in the coming year, a new study has revealed.

 

The study conducted by research firm IDC found that 69 percent of respondents agree that the smartphone is a critical tool for shopping and is going to transform the shopping experience. It was also revealed that about seven in 10 respondents checked prices using their smartphones, and five in 10 said that they checked reviews from their smartphones.

 

The research found that one in five survey respondents bought from a competitor while they were shopping in a retail store this holiday season, while one in three purchased much more online versus in a retail store this year compared to last year. The research analysed the app and mobile Web activity of over 10,000 smartphone users during the holiday shopping season and Amazon came on top with more consumer accessing its app while brick-and-mortar retailers lagged behind....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 21, 2014 3:17 AM

Need any more evidence of the importance of a mobile marketing strategy?

t1solarsystem's curator insight, January 21, 2014 4:44 AM
San Diego Solar San Diego Solar is a one of the largest installer company of solar energy systems in San Diego, California installing various solar panel systems like photovoltaic, solar water heating and solar efficiency solutions like air conditioning, heating and insulation for utilizing the solar energy of the sun. http://t1solar.com/
FRANK FEATHER ~ Business Futurist's curator insight, January 21, 2014 2:50 PM

NOTE: This does not mean 70% of online sales. Much of it is price checking.

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Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | DigitalNews | Scoop.it

“ One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.”This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy. It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


Via Lauren Moss, David Simpson
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Michelle Gilstrap's curator insight, January 15, 2014 11:39 AM

When you know where you are going, you know how to begin. This is a great way to plan. Good Infographic.

Harkrisyati Kamil's curator insight, January 18, 2014 8:47 PM

the use of infographic in library works will increase library perception and attract more people to visit and use library.

Janet Vasil's curator insight, July 14, 2:18 PM
Simple plan for structuring a social media strategy