"How often do we think about aspect ratios? Better yet, how often do we think about where all of our aspect ratios came from and the storied cinematic histories from which they were born? It’s an interesting question, not only for the sake of being more informed about the technical history of cinema, but also for having a better understanding of the implications of various aspect ratios on your film’s aesthetic and story. Hit the jump for an extensive video lesson on the history of the aspect ratio.
Filmmaker IQ has produced an awesome and in-depth course called “Everything You Need to Know About Aspect Ratio“. The first lesson from their course is a sprawling 18 minute exposé with all of the aspect ratio history you could ever want."
Yeah size matters but I'm reminded of Jean Cocteau who said "The next time I write a poem, I shall use a larger sheet of paper. The problem is in using archival images (all that 16mm, 8mm, VHS diary footage) and destroying the composition when cropping it to 16x9. It looks old. It is.
I think I speak for a lot of people when I say if I have to hear that “insert content type here” is king just one more time, I might just have to get all Game of Thrones on the industry. We get it! Content is powerful.
Fred Harden's insight:
As Doherty says "let’s define what it’s not. It’s not a paid ad, a sponsorship or product placement...Think deep content experiences when you hear branded content....Deep content experiences. Deep content experiences. Deep content experiences."
Some background to the DuPont Horizons Project videos which certainly softened my impression of DuPont as a multi-national mega heavy.
Social media is increasingly vital to engaging and building audiences. Tribeca (that's the Film Festival- Fred) recognizes 10 directors whose social media expertise has made them them role models for artists in the digital age.
"Welcome!Launched today & we look forward to connecting with you!
The TMC Resource Kit was conceived, designed & developed by Dr. Siobhan O'Flynn & Anthea Foyer. It is a living website that will evolve as we add new case studies & resources over the coming year to build an extensive set of diverse case studies modeling unique and successful strategies in the digital sphere".
Spend some time exploring these, Just worked through the example - Goa Hippie Tribe. Never went to Goa, but I went to hippie. Thanks Siobhan and Anthea.
A Canadian publisher has launched a campaign targeting 12-17 year old girls using an augmented reality app to enhance the traditional experience of reading books. The campaign was launched with an in store promotion that allowed users to scan a bookcase to find hidden treasure (follows the book’s story line as well) and if they didn’t have a smart phone with them there was one there in the store to use. We are seeing lots of these sorts of interactive campaigns pop up from both book publishers and traditional print media as they aim to bridge the gap between traditional media and the new wave of technology coming along. Ultimately people are going to end up reading the books on their phones and tablets but it’s refreshing to see companies trying to come up with an innovative alternative that appeals to a whole new audience.
Nick DeMartino: "The session was called "Unlock the Power of Fans" at Transmedia Los Angeles’ monthly meetup earlier this week, but I’ll remember it as the Fanthropology of Theatrics, because I learned so much about the way audiences are using the new collaborative storytelling platform that I was there to represent."
Don't call it a docudrama. Premiering on Sunday, February 17th at 8pm, "Killing Lincoln" is National Geographic's first real venture into scripted television, aside from November's "Zero Dark Thirty Lite" acquired feature "Seal Team Six: The Raid...
Fred Harden's insight:
Now all I need is to see it, and if it works! I like the concept of the onscreen narrator.
"The company's goal is to make every video on the Net as interactive as a Web page. FlixMaster makes a cloud-based app that adds clickable links to a video, embeds a stream of tweets, and lets viewers control the on-screen actions of characters, among other features."
Britta Reque-Dragicevic offers this interview with Mark, on his of the iPad+ multi-media novel ‘The Numinous Place’. There was a YouTube teaser here.http://youtu.be/j7vHMSZBspk that looked like the design was all over the place but slick. " This is the world’s first truly multidimensional work of fiction – technology and creativity merge harmoniously to create a uniquely experiential new medium" ...
Described as an intensely personal cookbook by brothers and chefs Michael and Bryan Voltaggio. They conquered USA Top Chef's 6th season (Bryan came in second, Michael first). Photos are by Ed Anderson http://www.edandersonphoto.com/ lots of over the top looking down. There's an iBook with bonus recipes and video content in the iTunes Store.
Screen Australia and StoryLabs today announced eight compelling screen projects for the inaugural Digital Ignition Multi-platform Clinic, a week-long workshop designed to support the development of production-ready multi-platform strategies. With the help of world-renowned mentors, participants will lock down the projects’ story worlds, business potential, community and audience focus, interactive functionality and technology.
We are rapidly proceeding to a point where the range of data being collected can literally be used to reconstruct a person’s life. The privacy issues brought about by the Internet of Things will make concerns about our interactions on social media giants such as Facebook seem trivial by comparison.
The recent furore over the German Government’s use of spyware to watch its citizens is also a harbinger of the amount of information that can be obtained by controlling connectedness to the internet.
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