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Rescooped by Paulo Faria from Internet Marketing Strategy 2.0
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Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide

Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide | Digitalmente | Scoop.it
From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.

Via Robin Good
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Mayer Becker's curator insight, July 30, 2013 4:06 PM

Marketing Ops is called on to develop strategic and tactical plans on behalf of the marketing department. Being able to tell a story is vitally important to this process. Here is a good infographic about building the "story."

Verónica Sánchez's curator insight, August 2, 2013 8:05 PM

Tenemos muchas historias que contar y lograr que quien las escuche realmente se conecte, no sólo depende del contenido de la historia, sino de la forma cómo la cuentas, aquí algunos pasos del storytelling

Marco Gabrielli's curator insight, August 13, 2013 8:30 AM

Il poster evidenzia gli argomenti chiave, necessari per sviluppare differenti forme di storytelling. I tre elementi principali sono:


1) la definizione di sette popolari tipi di trame (la vittoria sul mostro, diventare ricchissimi, la traversata del deserto, nuova consapevolezza, commedia, tragedia, rinascita) ;

2) l'identificazione di sette tipi di eroi presenti nelle diverse trame (Dracula, Cenerentola, Ulisse, Alice, Aristofane, Macbeth, A Christmas Carol);

3) l'elenco dei principali tipi di intreccio che possono essere utilizzati in una storia efficace (chiamata, sfida, conflitto, crescita, risoluzione).

 

I principali riferimenti da cui trarre spunto sono i romanzi classici, le opere teatrali e i film. In questa maniera, è possibile ottenere una migliore aderenza tra la realtà che si vuole descrivere o promuovere e la trama della storia.

 

(Grazie a Robin Good da cui ho attinto l'infografica e il commento).

Rescooped by Paulo Faria from Transmedia: Storytelling for the Digital Age
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Lord of Curation Series: Fiona Milburn

Lord of Curation Series: Fiona Milburn | Digitalmente | Scoop.it

Welcome to Transmedia: Storytelling for the Digital Age …

 

Here, you'll not only find articles on the many facets of transmedia storytelling, but also articles exploring the creative and technical achievements of individual platforms.  If you would like to know more about my approach to curating this topic, then please follow the title link to Scoop.it's Lord of Curation Series.  I really enjoy your support and hope you find the articles that I share as interesting and useful as I do. 

 

Thank you Scoop.it for the recognition and acknowledgment, it is very much appreciated.


Via The Digital Rocking Chair
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Jess McCulloch's comment, January 4, 2013 1:04 AM
thank you for being such a great curator Fiona!
Nicky Moore's comment, February 1, 2013 6:02 PM
Agreed! Such a wonderful resource!