Digital Marketing Management
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Digital Marketing Management
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E o que os portugueses mais perguntaram ao Google foi... - PÚBLICO

E o que os portugueses mais perguntaram ao Google foi... - PÚBLICO | Digital Marketing Management | Scoop.it
O Google Zeitgeist compila anualmente as buscas que os algoritmos definem como as mais marcantes do ano.
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The Impact of Social Media on Purchasing Behavior

The Impact of Social Media on Purchasing Behavior | Digital Marketing Management | Scoop.it
First of Its Kind Online Word of Mouth Marketing Study, Commissioned by DEI Worldwide, Shows That Directly Engaging With Consumers Online Using Brand Representatives Will Motivate Purchase Intent and Increase Pass-Along...

Via Francisco Teixeira
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Social Media and Content Marketing Trends for 2013

Social Media and Content Marketing Trends for 2013 | Digital Marketing Management | Scoop.it
Consumers want information! They want to feel in control and make their own decisions. This means that companies need to provide people with valuable content to build trust instead of marketing hype.
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4 Keys To Growing A Successful Social Business

4 Keys To Growing A Successful Social Business | Digital Marketing Management | Scoop.it
A social business takes advantage of tools that accelerate and increase knowledge through collaboration. That allows the right people, both internally and externally, to have ad hoc conversations t...
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7 digital and mobile marketing tips for success; Michael Leander speaks to Economy.bg | Michael Leander - Marketing speaker, trainer, moderator, consultant, board member Michael Leander

7 digital and mobile marketing tips for success; Michael Leander speaks to Economy.bg | Michael Leander - Marketing speaker, trainer, moderator, consultant, board member Michael Leander | Digital Marketing Management | Scoop.it
Michael Leander offers 7 tips for success in digital marketing and mobile marketing...
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10 free online marketing tools that every “hands-on” marketer should use - Smart Insights Digital Marketing Advice

10 free online marketing tools that every “hands-on” marketer should use - Smart Insights Digital Marketing Advice | Digital Marketing Management | Scoop.it
The best tools for understanding your online marketplace? I find that on training courses, the tools I recommend to help marketers are always popular, esp. Marketing topic(s):Competitor analysis, Customer research & analysis.
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13 Ways to Improve Social Media Marketing in 2013 | Business 2 Community

13 Ways to Improve Social Media Marketing in 2013 | Business 2 Community | Digital Marketing Management | Scoop.it
We’re just 1 week away from kicking off the Social Media Strategy Summit—the most comprehensive online event on social media marketing.
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A quantidade faz bem ao ego, a qualidade gera resultados | Paulo Morais

A quantidade faz bem ao ego, a qualidade gera resultados | Paulo Morais | Digital Marketing Management | Scoop.it

No âmbito do Marketing é comumente aceite que os canais digitais, na sua maioria, devem ser uma aposta de “nicho” onde as Marcas conversam com a sua audiência.

Parecendo isto lógico para quem “navega por estes oceanos” não é isso que acontece na maioria dos casos. Muitas organizações que investem no “digital” continuam a investir na quantidade em vez de investirem na qualidade isto porque, a quantidade é demasiado apetecível para ser ignorada todavia, só com qualidade se gera interação.

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O Gestor de Comunidades (Community Manager) | Paulo Morais

O Gestor de Comunidades (Community Manager) | Paulo Morais | Digital Marketing Management | Scoop.it

O Community Manager, tal como o nome indica, é um Gestor de Comunidades e é uma das minhas áreas de paixão por conseguir combinar um conjunto de áreas e competências com as quais me identifico, tais como:

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The Social Media Revolution is Just the Beginning (Infographic)

The Social Media Revolution is Just the Beginning (Infographic) | Digital Marketing Management | Scoop.it
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How to use LinkedIn to drive business

How to use LinkedIn to drive business | Digital Marketing Management | Scoop.it
Businesses are basically formed in order to make profits for the persons who start them.

Via Helder Gonçalves
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Marketing Portugal - Comunidade de Marketing - Gestão de crise: Com ou sem razão os utilizadores estão implacáveis

Marketing Portugal - Comunidade de Marketing - Gestão de crise: Com ou sem razão os utilizadores estão implacáveis | Digital Marketing Management | Scoop.it
Gestão de crise: Com ou sem razão os utilizadores estão implacáveis...

http://marketingportugal.pt/index.php/pt/artigos-home/120-marketing-digital/560-crise-socialmedia

 

#Socialmedia #webmarketing #marketing

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Zeitgeist 2012: Year In Review

See how the world searched with Google's 2012 Zeitgeist: http://google.com/zeitgeist Music: "All I Want" by Kodaline Produced by Whirled Creative
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Divulgar sites no YouTube | Clinks

Divulgar sites no YouTube | Clinks | Digital Marketing Management | Scoop.it
Desde grandes anunciantes a um varejista local, todos podem divulgar suas campanhas publicitárias no YouTube, a maior comunidade de vídeos on-line do mundo.
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Facebook And Microsoft Are Working On A Deal, And It Could Change Everything About Advertising

Facebook And Microsoft Are Working On A Deal, And It Could Change Everything About Advertising | Digital Marketing Management | Scoop.it
Facebook may acquire the key product behind Microsoft's $6 billion aQuantive purchase.
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14 Ways to Link Social and SEO | ClickZ

14 Ways to Link Social and SEO | ClickZ | Digital Marketing Management | Scoop.it
Social media marketing and SEO are attached at the hip and should always be run in tandem and concurrently.
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Marketers Seek Metrics to Evaluate Digital Video Ad Success - eMarketer

Marketers Seek Metrics to Evaluate Digital Video Ad Success - eMarketer | Digital Marketing Management | Scoop.it

A majority of online video viewers are between 25 and 54
The valuable digital video audience is growing in both number and time spent viewing, and that is compelling more marketers to invest more ad dollars, according to a new eMarkteter report, “Video Advertising Benchmarks: Key Data, Trends and Metrics.”

The latest eMarketer projection shows that by 2014, nearly three-quarters of all US internet users will watch video online at least once per month. Alongside rising viewership, spending for video advertising, both desktop and mobile, will rise from $2.93 billion in 2012 to $8.04 billion in 2016.

Read more at http://www.emarketer.com/Article.aspx?R=1009514#y04SEz2TLRYmUUeo.99

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New York Times Stirs Controversy for Social Media Monitoring

New York Times Stirs Controversy for Social Media Monitoring | Digital Marketing Management | Scoop.it
Did paper go too far in assigning bureau chief a babysitter?
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Variáveis do Marketing Digital | Paulo Morais

Variáveis do Marketing Digital | Paulo Morais | Digital Marketing Management | Scoop.it

O crescimento do Marketing Digital como disciplina de estudo e investigação, faz com que diversos autores defendam uma nova evolução aos P´s do Marketing para incluir variáveis que se enquadram no ambiente digital e no comportamento do consumidor online.
Desta forma, Coto, (2010), Director Académico do Master em Marketing Digital da IE Business School, defende que o Marketing Digital não se resume só aos tradicionais “P´s” , fazendo referência a 8 P´s do Marketing Digital.

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Comércio electrónico em Portugal | Paulo Morais

Comércio electrónico em Portugal | Paulo Morais | Digital Marketing Management | Scoop.it

Depois de seguir alguns casos pouco simpáticos na área do comércio eletrónico, onde as Marcas assumem compromissos que não conseguem cumprir, recentemente acompanhei uma experiência de compra on-line, no sector têxtil e calçado, com entrega no ponto de venda, que deixou muito a desejar (Business-to-Consumer)

O resultado final foi muito pouco satisfatório, fruto de erros “básicos” que devem ser evitados ao máximo.

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Marketing Digital: potencial da WEB na segmentação do Mercado | Paulo Morais

Marketing Digital: potencial da WEB na segmentação do Mercado | Paulo Morais | Digital Marketing Management | Scoop.it

Não é novidade nenhuma para ninguém (embora muitas Marcas não o façam) que segmentar o mercado é fundamental. Não conseguimos agradar a todos e os nossos Produtos não satisfazem toda a gente como tal, temos que definir que “target” pretendemos “atingir” com as nossas acções de Marketing (que obviamente nos ajuda a definir quais as ferramentas com maior potencial de eficácia)

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30 Amazing Marketing Tools, Tips & Tricks We're Thankful For

30 Amazing Marketing Tools, Tips & Tricks We're Thankful For | Digital Marketing Management | Scoop.it
Read through some of the best tools, tricks, and tips for marketers that make us thankful.
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Social Sentiment: Are You Listening?

As social media tools become more prevalent, those participating in the online conversation become increasingly influential, especially as their opinions tra...
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