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15 Sets of Vector / Flat PSD Icons – Free Download

15 Sets of Vector / Flat PSD Icons – Free Download | digital marketing | Scoop.it
Free sets of vector icons follow the modern flat design trend.

Via Brian Yanish - MarketingHits.com
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8 Pinterest Alternatives You May Not Know About

8 Pinterest Alternatives You May Not Know About | digital marketing | Scoop.it
Pinterest has garnered a reputation (whether incidentally or intentionally) as a website geared mostly towards females who need ideas for weddings, home décor, and recreation. Maybe you like the idea of Pinterest but not its subject matter. Maybe Pinterest just isn't for you. Is there hope for you? Yes, there is. As it turns out,…

Via Scott McElreath
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VideoGenie Launches StoryBox, A Product That Aggregates All Kinds Of Content About A Brand

VideoGenie Launches StoryBox, A Product That Aggregates All Kinds Of Content About A Brand | digital marketing | Scoop.it

Excerpt from the review article by TechCrunch:
"VideoGenie has launched a new product that it calls StoryBox, which aggregates all kinds of content about a brand. The company says the testimonials can include tweets, YouTube videos, Instagram photos, and more, all presented in what Nassiri (VideoGenie's CEO) called “a rich, visual environment” on the brand’s site, and with the option for visitors to add their own stories directly from the site.

Naturally, brands can curate the content, so that a tweet with the wrong message doesn’t end up in the StoryBox. At the same time, Nassiri said the product offers analytics showing which content is getting the most engagement and (when relevant) driving the most sales. StoryBox can automatically prioritize the best-performing content and display it prominently on the site..."

Read full original article by TechCrunch:
http://techcrunch.com/2014/03/03/videogenie-launches-storybox

More Info about StoryBox:
http://www.videogenie.com/solutions

The product is already live on the Mountain Hardwear site:
http://www.findingwinter.com/

 


Via Giuseppe Mauriello
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A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human | Brian Solis

A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human | Brian Solis | digital marketing | Scoop.it

Excerpt from the guest post by Bryan Kramer, author of the new ebook "There is no B2B or B2C: Human to Human", and published on Brian Solis Blog.
"Marketing has become so complex, in segmenting audiences into “B2B” (business to business) and “B2C” (business to consumer).
This, plus the rise of social, digital and mobile channels, have created an atmosphere of anonymity.
I fear that the social/digital/mobile world has created an angry mob of anonymous reactors who take short form communication literally.

That’s where “H2H” came from.
The dawn of a more social web, i.e. forums, discussion boards, and pre- Web 2.0 online communities, would eventually equalize the media landscape and give a voice and brand to customers while introducing the need for a human persona in business. As Brian says of P2P, "people are now brands and brands are now people."
This evolution has been guiding our society back into one that requires a more personal approach.

- Speaking Human
Consumers are confused. Why can’t we make it simple for people to understand what we’re selling, so they can more easily share their experiences and the value they felt with others?
Don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human.

- A Human Approach: Social Sensory Marketing
The future of social marketing involves “human sensory building”, and how it will become necessary to intertwine this approach into the marketing experience at each stage of the customer lifecycle. When we are able to weave directly relatable human experiences into social situations, it changes how we share and consume information forever.

- Customers are Fickle Humans
Customers, as humans, are fickle and are so empowered today that they expect extraordinary, over-the-top experiences that rock their world.
Customers are ready to move on unless they have one thing – an undying relationship with a person or people at your brand who made them feel uniquely special.

- Becoming Better Storytellers
Humans require context to understand concepts. Without boundaries, short bursts of communication, coupled with a faster-paced, noisy society and shorter attention spans is affecting how we, as humans, tell stories.
We need to become better storytellers. Storytelling is a great way to communicate how you feel, or how you want your audience to feel. A story helps us understand how things fit into our individual experiences and gives us context to make decisions. Stories add the color, personality and relevance about what you’re trying to sell..."

Read full original article:
http://www.briansolis.com/2014/02/return-simplicity-empathy-imperfection-communication-human-human-h2h/


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Lynn O'Connell for O'Connell Meier's curator insight, February 26, 2014 2:07 AM

We've had great success with B2B marketing by remembering that these prospects are people first, B2B second. The shift to thinking about your program as H2H marketing is definitely one to watch. Must-read article!

valeriecharron's curator insight, February 26, 2014 6:19 PM

There is no BtoB or BtoC...

Ricardo De Leon's curator insight, March 19, 2014 1:33 AM

Simpática invitación al retorno de la comunicación H2H, mejor dejemos los teclados, salgamos a escuchar al mundo.

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47 Useful Responsive Web Design Toolbox

47 Useful Responsive Web Design Toolbox | digital marketing | Scoop.it
As we all know very well that responsive website designs are very important and their demand was increased in year 2013.

Via Brian Yanish - MarketingHits.com
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Twitter Accounts For Just 4% Of Social Logins [INFOGRAPHIC] - AllTwitter

Twitter Accounts For Just 4% Of Social Logins [INFOGRAPHIC] - AllTwitter | digital marketing | Scoop.it

Do you use Twitter to log in to websites that ask for your social credentials? Chances are, you don’t – only about four percent of all social logins are through Twitter.

Gigya explored the choices consumers make when faced with the question of how to log in to the sites they visit.

It will come as no surprise that Facebook is the reigning king of social logins.

Facebook accounts for 51 percent of all social logins across the web. Following Facebook is Google+ with 28 percent (up two percent from last quarter) and Yahoo with 15 percent (down three percent). Twitter is a distant fourth with just four percent – although it does beat out LinkedIn with one percent.

Twitter sees a bit of a lift when looking at social logins from mobile devices, up to six percent. However, this doesn’t come close to Facebook’s 63 percent or Google+’s 25 percent.


Via Mau, massimo facchinetti, robosheauk
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Rescooped by Ana Medina from #Contentmarketing #SocialMediaMarketing Social-Eyes.me
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A Spectacular List of 240+ Tips, Tricks and Resources for Content Marketing

A Spectacular List of 240+ Tips, Tricks and Resources for Content Marketing | digital marketing | Scoop.it
From beginners to old-hats, we all have something to learn about content marketing. We know you have better things to do than spending your days scouring the web for the info you need, so we’ve taken the liberty of doing that for you.

Via Haylee Corfield
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Raymond Luijbregts's curator insight, February 6, 2015 4:15 AM

Een van de meest complete lijsten van tips voor contentmarketing op het web. Beslist de moeite waard!

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Curation Inspiration Information: 5 Tips for Becoming a Better Curator

Curation Inspiration Information: 5 Tips for Becoming a Better Curator | digital marketing | Scoop.it
Curation is more than simply sharing links. It’s important to add value to what you are curating and to put that material in context for your audience.

Via Brian Yanish - MarketingHits.com
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Heather Koroll's curator insight, March 15, 2014 8:28 PM

add your insight...

 

 
Louise Quo Vadis's curator insight, March 16, 2014 2:06 PM

I like this article because it helped me focus on what I really should be doing. Anyone else has an opinion on this?

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Mastering the Five Levels of Creativity (Part 3) - Business 2 Community

Mastering the Five Levels of Creativity (Part 3) - Business 2 Community | digital marketing | Scoop.it
Business 2 Community Mastering the Five Levels of Creativity (Part 3) Business 2 Community Mastering the Five Levels of Creativity (Part 3) image brain gears iStock 000013485370Small 300x224 Analogical Creativity: Great innovators from Archimedes...
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5 big visual design trends for 2014 | Graphic design | Creative Bloq

5 big visual design trends for 2014 | Graphic design | Creative Bloq | digital marketing | Scoop.it
It's never a great idea to blindly follow trends, but it's good to know what they are. It's kind of similar to the old maxim that 'you have to know the rules to break the rules'.

Via Rebeca Zuniga, brandideas, robosheauk
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If You're Going to Market to Mobile Users, Do It Right [INFOGRAPHIC]

If You're Going to Market to Mobile Users, Do It Right [INFOGRAPHIC] | digital marketing | Scoop.it
The mobile web is booming, booming, booming. Don’t believe it? Here are just a few of the more impressive stats: 56 percent of people own a smartphone.

Via Brian Yanish - MarketingHits.com, robosheauk
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The State of Social: An Infographic of 6 Best Practices

The State of Social: An Infographic of 6 Best Practices | digital marketing | Scoop.it

We all know that social networks are an integral part of many peoples' daily life - with the number of social media users around the world has risen 18 percent in 2013 - it's never been more critical for businesses to understand and leverage the social media world and how they fit in. Dive into the infographic by wildfireapp to learn the 6 best practices for social media success.


Via Lauren Moss, Fang Feng, robosheauk
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aanve's curator insight, December 23, 2013 11:15 PM

www.aanve.com

aanve's curator insight, December 29, 2013 10:26 PM
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John Thomas's curator insight, February 12, 2014 12:55 PM
The State of Social: An Infographic of 6 Best Practices