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Matt Cutts Talks About Duplicate Content With Regards To Disclaimers, Terms/Conditions

Matt Cutts Talks About Duplicate Content With Regards To Disclaimers, Terms/Conditions | digitalmarketer | Scoop.it
Google's Matt Cutts has put out a new Webmaster Help video once again discussing duplicate content. This time it's about duplicate content with regards to …

Via Cendrine Marrouat - SocialMediaSlant.com
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Seeing double content? #SEO

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Digital marketer with a passion for online strategy and implementation. Organized and Detailed doer.
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How to Show Your Clients the Value of Facebook in 7 Easy Steps

How to Show Your Clients the Value of Facebook in 7 Easy Steps | digitalmarketer | Scoop.it

Have you ever had clients who weren't yet sold onFacebook? Most people know Facebook could potentially help them grow their businesses, but getting a page set up and managed properly can still be a daunting task for many folks.

 

First off, you might need to nudge your clients toward acting. When researching your pitch, find examples of similar businesses that have vibrant Facebook presences. Let the clients know what they're missing out on. You can also get their attention by showing them the data on Facebook's exponential user growth and the mind-blowing predictions of continued growth. Here you can even focus on the clients' particular markets. Finally, show them some examples of pages you've helped develop in order to establish your own credibility.


Via Martin Gysler
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Martin Gysler's comment, May 6, 2013 4:29 AM
Sigrid, in my opinion, the best plan is to sell yourself on social media. Trust is the most important in this world and if your company name is not Nike or something like that, your name is definitely the best plan to create confidence.
Sigrid de Kaste's comment, May 6, 2013 5:29 AM
Thanks Martin, very true - Visibility creates Credibility leads to Profitability!
Martin Gysler's comment, May 6, 2013 7:32 AM
Yes Sigrid, that's it ;-)
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News On Facebook: How #SocialMedia Is Changing News Consumption

News On Facebook: How #SocialMedia Is Changing News Consumption | digitalmarketer | Scoop.it

Almost half of all adult Facebook users said that they “never” get news on the social network, which amounts to 30% of the adult U.S. population.

Most of those who find news on Facebook are not actively seeking it, according to the study data. Rather, some 78% said that it happened inadvertently -- they were on Facebook for another reason, and a news tidbit just happened to be featured in their newsfeed. Only 22% said they were actively looking for news on their newsfeeds.

Those who consume news on Facebook tend to be younger, the same age group that is much less likely to be engaged with news on other platforms.

The study also found that news consumption on Facebook did not replace other news-consumption activities.

 

Find more insights from the study's findings at this infographic.


Via Lauren Moss
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Cllr Jane MA Martin's curator insight, October 31, 2013 4:49 AM

We all need to embrace this if we don't want to be left behind

ExploreCurate's curator insight, November 2, 2013 5:34 AM

I love these pompous graphics images. When you have to scroll, you know their are important. Consumer behavior has always been key. At least for the marketers.

 

Newspapers saw early social media as a threat. Now they need to be friends with monsters like Facebook. Content is king. Distribution is everything. If you are a newspaper. Probably consumer behavior (and consumtion particulary) should be on top of every newspaper agenda.

 

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MJUNCKE's curator insight, November 3, 2013 8:47 AM

Facebook doesn't replace our known News-Resources, but it's more and more becoming an additonal News-Ressource for us.

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Tips for Having Your Team Best Represent Your Brand Online | VitaSocial

Tips for Having Your Team Best Represent Your Brand Online | VitaSocial | digitalmarketer | Scoop.it
Using Social Media as a means of Marketing can be extremely valuable to bring awareness to your brand and/or improve customer service. A great way to explode your results is to involve your team, employees, you’re own personal army of ambassadors.
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New Rules of Social Journalism: - Consistently highly-scoring content contributors should be labeled as such

New Rules of Social Journalism: - Consistently highly-scoring content contributors should be labeled as such | digitalmarketer | Scoop.it

Interesting excerpt for my topic from the article by PandoDaily:
"Is all social platform content inherently untrustworthy or is it possible to elevate it with journalism’s standards of higher quality and ethics?

We know that traditional methods of screening – e.g. professional editors directly supervising every piece of content – aren’t going to work. Social sites generate too much content for that.

Before despairing the conflict is irresolvable, I’d point out that even some professional journalists rely heavily on Wikipedia, perhaps the best example of generally high-quality crowd-sourced content.

The fact is, there are ways to improve the quality, and reliability of social journalism.
Here are a bunch of practical suggestions about how to bring journalistic ethos to the new hybrid models.

- Label contributors prominently. E.g. Staff Writer. Staff Columnist. Staff Curator. Expert Contributor, Expert Curator, Guest contributor. Reader Contribution. Clue in the audience who’s who.

- Publish staff, contributor and reader credentials as part of a profile linked to all their bylines. I recommend LinkedIn style profiles, with links to articles written for the site or anyone else. Let the audience have plenty of information to decide if a contributor is trustworthy.

- Signing up a guest or expert contributor is a tacit endorsement.

- Business publication, in particular, should consider mandating that contributors take formal online ethics training.

- Getting featured on a content channel should require a curator’s approval (paid professionals or expert volunteers), rather than automated inclusion based on subject matter or pre-approval of the author.

- Unlike social networks, consider only allowing users to follow curated channels, not individual posters.

- Consistently highly-scoring content contributors (including staff) should be labeled as such, so they can gain a reputation as being trustworthy.

- If content has been rejected by curators, or not socially shared, or has poor engagement time and few up votes, screen it for deletion. Provide feedback to contributors facing deletion. Social journalism is not just about increasing the amount of content. It’s about increasing quality of information..."

The article is very long and there also is a first part that I didn't mention here.
In addition, there are more information and other suggestions by author. Read interesting original article here:
http://pando.com/2014/03/29/the-new-rules-of-social-journalism-a-proposal/

 


Via Giuseppe Mauriello
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Martyn Cooper's curator insight, March 31, 2014 4:22 AM

Monkeys and Typewriters: I use online  quite a lot - this is a case in point.  I find it a good way to book-mark things I want to access later as well as to publicise to colleagues.

Nine0Media's curator insight, March 31, 2014 2:45 PM

#DIYSEO #SocialMediaTools

Neha Xavier's curator insight, April 2, 2014 2:08 AM

Interesting!

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Matt Cutts Talks About Duplicate Content With Regards To Disclaimers, Terms/Conditions

Matt Cutts Talks About Duplicate Content With Regards To Disclaimers, Terms/Conditions | digitalmarketer | Scoop.it
Google's Matt Cutts has put out a new Webmaster Help video once again discussing duplicate content. This time it's about duplicate content with regards to …

Via Cendrine Marrouat - SocialMediaSlant.com
Digital Marketer's insight:

Seeing double content? #SEO

more...
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SEO Copywriting blog: Web and social media writing secrets & tips

SEO Copywriting blog: Web and social media writing secrets & tips | digitalmarketer | Scoop.it
How can SEO copywriting help your business? Discover actionable SEO copywriting tips, social media writing advice and strategies for creating great Web copy.
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