The digital hodgepodge
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The digital hodgepodge
Subscribe to anything I find relevant, eye-opening or simply straight-to-the-point in the mystical magical world of digital marketing and everything connected to it.
Curated by Erik Verheyden
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Data Point: The Mobile User’s Favorite App Price Is Zero - Digits - WSJ

Data Point: The Mobile User’s Favorite App Price Is Zero - Digits - WSJ | The digital hodgepodge | Scoop.it
The average price for an iPad app was 50 cents in 2013 -- more than double the price for iPhone and Android apps. Many still prefer to pay nothing for their apps.
Erik Verheyden's insight:

Should an app be free or should you charge a small amount?  It not only depends on what your customer is willing to pay, but also on what device the app will be used. The more expensive the device, the more likely customers will want to pay. You agree?

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How To Create Perfect Posts On Social Platforms (Infographic) - Business 2 Community

How To Create Perfect Posts On Social Platforms (Infographic) - Business 2 Community | The digital hodgepodge | Scoop.it
Erik Verheyden's insight:

We all post updates across different social media channels. But if you ever wondered about a picture perfect post….then this infographic is just for you.

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Consumer Confidence in Online Privacy Hits 3-Year Low

Consumer Confidence in Online Privacy Hits 3-Year Low | The digital hodgepodge | Scoop.it
The more consumers learn about how businesses track them online, the more worried they are about protecting their online privacy. In fact, consumer online trust has hit a three-year low, according to new data from Truste, a global data privacy management company.
Erik Verheyden's insight:

74 percent of Internet users are more concerned about their privacy this year than a year ago. At #pintera, we take your online privacy and security seriously.

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Content, Social, Mobile – Digital Marketing Trends For 2014 [INFOGRAPHIC] - AllTwitter

Content, Social, Mobile – Digital Marketing Trends For 2014 [INFOGRAPHIC] - AllTwitter | The digital hodgepodge | Scoop.it
Content, Social, Mobile – Digital Marketing Trends For 2014 [INFOGRAPHIC]
Erik Verheyden's insight:

Here's why your big bets for digital marketing in 2014 should focus on content, social and mobile all together.  Too much to handle?  We can help - www.pintera.net

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[Infographic] Digital Marketing Trends & Predictions for 2014 | Position²

[Infographic] Digital Marketing Trends & Predictions for 2014 | Position² | The digital hodgepodge | Scoop.it
The year 2014 - digital marketing has reached a whole new level and continues to do so. However, some marketers are still wondering - "What factors are going to influence my marketing efforts this year and to what extent?
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Why SEO continues to be key in 2014 ? [infographic]

Why SEO continues to be key in 2014 ? [infographic] | The digital hodgepodge | Scoop.it
Erik Verheyden's insight:

Good infograph about why you need to put efforts into SEO... everyday.

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6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions) | The digital hodgepodge | Scoop.it
Discover some of the most common challenges enterprises marketers face with their content marketing efforts -- and some expert ideas to help address those challenges.
Erik Verheyden's insight:

Great content is the best sales tool in the world, but creating compelling content comes with some challenges you need to face as a marketer.  We can help you overcome them.  www.pintera.net

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6 Email Marketing Myths Debunked [Infographic]

6 Email Marketing Myths Debunked [Infographic] | The digital hodgepodge | Scoop.it
Email marketing might not be the sexiest sector of the marketing world, but it just might be the most important....
Erik Verheyden's insight:

There are plenty of myths and misconceptions swirling around, clouding the truth about what works and what doesn’t when it comes to reaching consumers via their inbox. It’s time to get the truth about email best practices.

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5 Ways Marketers Can Improve the CMS Experience

5 Ways Marketers Can Improve the CMS Experience | The digital hodgepodge | Scoop.it
It’s a 400-word blog post. One static image. Four hours? Yes, that’s what it took a junior marketer to publish the piece.
It’s an actual CMS horror story recalled by Christine Polewarczyk, senior director of global enterprise marketing with SDL.
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How the Definition of E-Commerce Is Changing | MIT Technology Review

How the Definition of E-Commerce Is Changing | MIT Technology Review | The digital hodgepodge | Scoop.it
E-commerce is an idea whose time has come and gone. Here’s why.
Erik Verheyden's insight:

Drop the "e" in e-commerce - it's just about commerce nowadays.  Consumers bounce from online to offline and back again before making a purchase.

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The Top 7 Content Marketing Trends That Will Dominate 2014

The Top 7 Content Marketing Trends That Will Dominate 2014 | The digital hodgepodge | Scoop.it
Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy.
Erik Verheyden's insight:

Where do you see content marketing going in 2014? Do you agree that businesses will need to increase their investment in content marketing?

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The NSA Probably Gained Access To Google And Yahoo's Data By Tapping Their Cable

The NSA Probably Gained Access To Google And Yahoo's Data By Tapping Their Cable | The digital hodgepodge | Scoop.it
By "tapping" their fiber optics.
Erik Verheyden's insight:

tapping the cable?  looks like the golden age for hackers is over ;)

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SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates | The digital hodgepodge | Scoop.it
Here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies, including a look at the future of content marketing, social media, Google+, mobile SEO, guest blogging, and more.
Erik Verheyden's insight:

Content Marketing will remain at the heart of upcoming algorithm updates.  "If you've just begun to move in the direction of content marketing, it's time to really commit and diversify. If you haven't started yet, it's time to take the plunge."  We can help: www.pintera.net

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The Year of the Social Small Business | Visual.ly

The Year of the Social Small Business | Visual.ly | The digital hodgepodge | Scoop.it
Erik Verheyden's insight:

Most small businesses use social media to attract new customers.  But social isn't just for marketing, it's also for learning.

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A look at the benefits of responsive web design for SEO - Cavalry Media

A look at the benefits of responsive web design for SEO - Cavalry Media | The digital hodgepodge | Scoop.it
When it comes to your website, is “but everyone else is doing it” a good enough reason to adopt responsive web design?
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Ten practical tips to implement Responsive Design [Infographic] - Smart Insights Digital Marketing Advice

Ten practical tips to implement Responsive Design [Infographic] - Smart Insights Digital Marketing Advice | The digital hodgepodge | Scoop.it
Resources and examples to inspire effective mobile experiences Responsive Design (RWD) is a key trend in creating effective online customer experiences dri. Marketing topic(s):Mobile design. Advice by Dave Chaffey.
Erik Verheyden's insight:

Need help with your website redesign or design from scratch?  Responsive design is in our DNA - contact pintera.net.

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InFineMedia / infographics

InFineMedia / infographics | The digital hodgepodge | Scoop.it
2013-Year-in-Review-Infographic
Erik Verheyden's insight:

"70% of marketers say that content marketing has increased their brand awareness.  The ROI of content marketing has risen 300% over the previous 3 years."

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14 Most Important Metrics To Focus In Your Digital Marketing Campaign (Infographic)

14 Most Important Metrics To Focus In Your Digital Marketing Campaign (Infographic) | The digital hodgepodge | Scoop.it
In the digital marketing age, not only are measurable metrics and other analytical data are possible and available in real-time, the need to measure these data is paramount as evidence to success.
Erik Verheyden's insight:

Don't focus on metrics that don't have an impact to the bottom line of your marketing strategy.  Instead, prioritize these 14 metrics that really matter.  We can help you set it all up for you - www.pintera.net

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20 Amazing Marketing Statistics That Will Drive 2014 (Infographic) - Business 2 Community

20 Amazing Marketing Statistics That Will Drive 2014 (Infographic) - Business 2 Community | The digital hodgepodge | Scoop.it
Erik Verheyden's insight:

2014 is the year where marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time. We can help you plan, build and execute a well-thought strategy for the new year - contact us via www.pintera.net

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Global Internet and Social Media Use | Stats and Facts | Social Media Today

Global Internet and Social Media Use | Stats and Facts | Social Media Today | The digital hodgepodge | Scoop.it
Check out this infographic by wearesquared for the latest global internet, mobile and social media statistics.
Erik Verheyden's insight:

Argentina and Brasil internet users spend most time of all on social media with an average of 9,7 hours a day?  Gosh, I expect them to even surpass that when the worldcup football kicks off ;)

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30 Digital Marketing Statistics you can’t ignore

30 Digital Marketing Statistics you can’t ignore | The digital hodgepodge | Scoop.it
We are now living in computer and digital generation that's why online digital marketing is now getting in demand.
Erik Verheyden's insight:

Good summary with stats that speak for themselves!

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SEO Is No Longer Just Search Engine Optimization | Main Street ROI

SEO Is No Longer Just Search Engine Optimization | Main Street ROI | The digital hodgepodge | Scoop.it
I've found that 9 times out of 10, when a business owner asks about SEO, then she really means online marketing in general.  For some reason, probably due to
Erik Verheyden's insight:

spot on! 

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Most Coveted Digital Marketing Skills for 2014 [infographic]

Most Coveted Digital Marketing Skills for 2014 [infographic] | The digital hodgepodge | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
Erik Verheyden's insight:

Haven't been able to hire the specialists you need due to lack of talent or experience in key areas of digital marketing?  Contact www.pintera.net.

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LinkedIn Drives 64% Of Social Media Traffic To Corporate Websites

LinkedIn Drives 64% Of Social Media Traffic To Corporate Websites | The digital hodgepodge | Scoop.it
LinkedIn may be a great way to connect with like-minded people or find potential employees, and according to Investis, it also drives a lot of traffic.
Erik Verheyden's insight:

and "visits from mobile have increased 400 percent in the past two years".

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4 Tell-Tale Signs That You Don't Have A Content Marketing Strategy | Social Media Today

4 Tell-Tale Signs That You Don't Have A Content Marketing Strategy | Social Media Today | The digital hodgepodge | Scoop.it
Many people today focus on creating content; however, content strategy is often overlooked or misunderstood. Here are a few things content marketers should look out for when thinking about strategy.
Erik Verheyden's insight:

Check if you got the basics right - if you don't, we're here to help.  www.pintera.net.

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